Product Positioning Templates

Product Positioning

Product Positioning List

These Product Positioning Templates Are Perfect For

  • Market Research: Use the template to record insights about your target market, such as consumer behavior, preferences, and needs, which help you tailor your product positioning.
  • Competitive Analysis: The template can assist in understanding your competitors' positioning, strengths, and weaknesses to shape your unique positioning.
  • Product Differentiation: Utilize the template to define the unique value propositions of your product that differentiate it from the competition.
  • Branding: These templates guide you in developing a brand identity that aligns with your product's positioning.
  • Marketing Strategy Development: The positioning template can be used to craft an effective marketing strategy that highlights your product's unique benefits and value.
  • Sales Strategy Development: Create compelling sales pitches and narratives that emphasize your product's positioning and appeal to your target market.
  • Customer Journey Mapping: Use the template to align your product's positioning with the customer journey and touchpoints.
  • Post-Launch Analysis: After product launch, use your product positioning template to analyze how effectively the product's positioning resonated with your target audience and what adjustments may be necessary.