About Us

Updated Apr 10, 2023.

Hey there, thank you for visiting Founderjar! You’re probably wondering what this site is all about, what we do, and how we can help you.

Grab your favorite snacks and the most expensive drink you’ve tasted as we walk you through the A-Z of Founderjar.

Our Mission and Vision

90% of online businesses fail after 4 months! This shocking statistic from multiple sources shows that only 10% of online businesses survive beyond the 120-day mark. If you factor in the percentage that becomes profitable, it gets even lower.

Our Mission

At Founderjar, our mission is to help a million individuals and small businesses grow online and build lifelong and profitable businesses. We help you choose a profitable business idea, show you the best ways to acquire customers, and what software tools you need to run your business.

Our Vision

Our vision is to be the go-to resource that helps online entrepreneurs and software buyers find the best software solutions to grow a long-lasting online presence and generate massive ROI.

Our Content

Our content targets the pain points of our readers (starting and growing their online businesses successfully).

Our content covers everything you need to start and grow your online business.

  • Detailed guides on how to start and monetize different aspects of your business.
  • Comprehensive reviews on the best software tools to automate your business processes. 
  • Special and bargain software deals to help you lower your business costs. 

Founderjar’s Story

Before Founderjar, we started Cleverism.com (a career community, resume builder, and job board) and Finance Club (a community with 1.5 million finance professionals).

Before Cleverism and Finance Club, we tried dozens of other business ideas which failed, worked for startups, and gathered valuable experience in the process. 

We founded Founderjar to share our entrepreneurial experiences with other first-time entrepreneurs and small business owners. Our focus is to help them grow their online business faster and more profitably.

How Do We Help You?

The information online can be overwhelming and frankly, only a few are helpful. Instead of laboring and burning vital resources trying to figure out what works, we provide you with proven solutions used by the most successful businesses in your space.

Our team of experts share their real-life experiences and conduct deep research to provide you with the best, most actionable, and proven-to-work information online.

Every blog article we write goes through a comprehensive process involving researching, writing, proofreading, fact-checking, double-checking, and triple-checking. Our goal is to provide the most accurate and relevant business information always. 

Meet the Faces Behind Our Website

Martin Luenendonk

Martin lives and breeds entrepreneurship. He has helped dozens of entrepreneurs to validate business ideas, find scalable customer acquisition channels, and build data-driven organizations.

While working in investment banking, tech startups, and industry-leading companies, he gained extensive knowledge in using different software tools to optimize business processes.

These insights and his love for researching SaaS products enable him to provide in-depth, fact-based software reviews to enable software buyers to make better decisions.

Anastasia Belyh

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choose the right business software.