Creative Brief Templates

These Creative Brief Templates Are Perfect For

• Launching a Campaign: Whether you're launching a digital marketing campaign, a print ad, or a TV commercial, a creative brief can clearly outline your objectives, audience, and key messaging.
• Rebranding Efforts: During a rebrand, a creative brief can help articulate the new brand identity, values, and how they should be communicated visually and textually.
• Website Design: If you're redesigning a website, a creative brief can detail the desired look and feel, user experience, and key functionality requirements.
• Product Packaging Design: Use a creative brief to outline your expectations for a new product packaging design, including the target market, key selling points, and design inspiration.
• Event Planning: When planning a corporate event, a creative brief can help align the event theme, design elements, and key messaging with your brand identity.
• Social Media Content Creation: For creating regular content on social media platforms, a creative brief can define the content strategy, target audience, and key performance indicators (KPIs).
• Developing a New Logo: When creating a new logo, a creative brief can provide designers with an understanding of what the logo should represent and how it should resonate with the target audience.
• Video Production: For any video project, a creative brief can outline the storyline, tone, style, and key takeaways for the audience.