Product Brief Templates

These Product Brief Templates Are Perfect For

• New Product Development: Use a product brief to outline the purpose, features, and functionalities of a new product or a new feature of an existing product. It sets the direction and provides clarity to the development team.
• Product Launch Planning: Product briefs can also guide marketing teams in planning and executing a product launch, by clearly defining the product's key features, target audience, and positioning.
• Pitching to Stakeholders: A well-structured product brief can be used to pitch the product idea to stakeholders, including investors and executives. It helps articulate the product's value proposition and the strategic reasoning behind it.
• Cross-Functional Alignment: A product brief can ensure alignment across multiple teams - design, development, marketing, sales, customer success - by serving as a single source of truth.
• Market Research Documentation: Use a product brief template to document your research findings about market trends, competitive landscape, and customer needs.
• Product Training: Product briefs can serve as an excellent resource for training new employees or sales teams about the product's key features and benefits.
• Supplier and Vendor Communication: Sharing a product brief with your suppliers or vendors can help them understand the product better, leading to more effective collaborations.