22 Amazon Statistics You Need to Know in 2023

Amazon launched way back in 1994. It was founded by Jeff Bezos, and to this day, it’s become the single largest eCommerce retailer on the planet, with quarterly net sales of over $50 billion. In 2022, Amazon is expected to account for up to 40% of all retail eCommerce sales in the United States.

During its early stages of development, Amazon was mostly used to sell music, videos, and later books. This was later followed by home improvement items, games, toys, software, and even consumer electronics.

Nowadays, Amazon boasts more than 12 million different products and a wide variety of categories that can cater to pretty much any audience. Amazon marketplace statistics show that the company is currently worth more than $1 trillion.

Aside from e-commerce, Amazon also focuses on online advertising, digital streaming, AI, and cloud computing. We’re going to break down the most essential Amazon statistics to be aware of, including Amazon seller statistics, category and product statistics, and trends.

General Amazon Statistics

1. Amazon has 1.2 million employees as of 2022

(CNBC)

This number is huge compared to Q4 of 2019 when the e-commerce giant had 789,000 employees across the world.

The number has almost doubled, probably due to the COVID-19 pandemic, which forced people to shop for necessary items online instead of going to physical stores around the globe.

Many online shoppers who began shopping on the Internet during the pandemic never gave up the habit of online shopping, considering the fact that it’s less time-consuming and also more convenient with Amazon’s fast delivery services.

2. Amazon is worth more than $1 trillion and is the #1 most popular online store in the United States

(CA Knowledge)

It’s no secret that Amazon is the #1 most popular store among online retailers. The company is also worth more than $1 trillion, making it the 5th wealthiest company in the world, along with corporate giants such as Apple, Microsoft, and Alphabet (Google).

Amazon became a $1 trillion market capitalization club member on Sep 4, 2018, almost a month after Apple had conquered this almost unimaginable milestone.

3. Amazon hired more than 270,000 employees during the 2nd half of 2021 in order to cater to same-day and one-day delivery pledges

(Washington Post)

During the full swing of the COVID-19 pandemic, Amazon had to compensate for the large number of orders it was getting by hiring over 270,000 employees in the second half of 2021.

Its then newly introduced options, same-day and one-day delivery were available only to Amazon prime members. Combined with regular online shoppers, this created an enormous amount of orders Amazon had to fulfill.

Due to this high demand, the e-commerce giant had to hire additional staff to ensure that they would deliver on their promises to customers. Additionally, Amazon invested up to $18 billion in selling partner success back in 2020.

4. Amazon’s revenue during Q1 of 2022 was $116.5 billion

(CNBC)

Amazon marketplace statistics show that the company’s revenue during the first quarter of 2022 was larger than $100 billion, which was a record in net sales. To further prove just how well Amazon did, they even beat all the expert predictions for that quarter.

On the other hand, things did not go so well when it came to Amazon stock prices, as they plummeted by 10%, from $8.36 to $7.38.

Currently, experts predict that Amazon will reach a sales revenue of $520.4 billion in 2022, and $604 billion in 2023, which would indicate significant revenue growth in just one year.

Amazon Online Shoppers Statistics

5. Amazon receives approximately 2.2 billion unique visits per month from US shoppers

(Statista)

It is no secret that the majority of online shoppers that use Amazon come from the United States. In fact, statistics show that the US population accounts for more than 2 billion unique monthly website visits.

However, the US isn’t the only place where online shopping via Amazon is popular. Countries such as France, Italy, the UK, Turkey, and India also boast a significant amount of Amazon customers, according to customer data.

6. 8 out of 10 US homeowners are Amazon shoppers

(Revuefy)

When it comes to web retail, the US eCommerce market is definitely dominated by Amazon, as Amazon sells its products to 8 out of 10 US homeowners.

As one of the most popular online retail marketplaces, Amazon offers a variety of benefits, such as better prices, greater product range, and, ultimately, convenience, as people who shop on Amazon do not have to go to a physical location in order to purchase a product.

7. More than 50% of US shoppers begin their search for a product on Amazon

(Digital Commerce 360)

When starting their search for a specific product on the Internet, the majority of people who shop online within the United States will first go to Amazon.

This makes Amazon the most popular search destination for consumers in the US (63%), right above Google, Walmart, Facebook, and YouTube, which represent 46%, 31%, 26%, and 24% of search destinations, respectively.

What’s more interesting to know is that almost 90% of online shoppers who previously purchased something via Amazon began their next purchase journey right on Amazon’s website instead of on Google or another search engine.

This piece of information is highly indicative of the fact that most people who buy on Amazon actually don’t even look for products on other online marketplaces. One of the main reasons why could be the fact that Amazon has everything they need.

A recent survey showed that up to 66% of consumers have stated that they found everything they needed on Amazon’s website, whereas 56% of consumers chose Amazon because they had free shipping included with their Prime subscription.

8. Millennials shop twice as often as Baby Boomers on Amazon

(Much Needed)

Statistics show that millennials are twice as likely to be Amazon buyers compared to baby boomers and other generations. The Amazon app is also more popular among younger generations, as they’re more attuned to using their mobile phones for such purposes.

This statistic is also true for customers worldwide, as they show that in almost all countries where Amazon is present, it is used by millennials and Gen Z people way more than among their older counterparts.

However, it is worth mentioning that even though the Amazon app is popular, the majority of Amazon customers actually shop right from their desktop computers.

9. Amazon is the favorite shopping website for 41% of US teenagers

(Business Insider)

Several data sources show that nearly half of all teenagers in the United States use Amazon for their online shopping needs.

With more than 12 million different products sold directly on the platform, other sellers simply cannot compete with Amazon, as an Amazon purchase is made up to 19 times every single second.

Amazon Prime Statistics

10. Amazon Prime has more than 200 million customers around the globe

(Backlinko)

Amazon Prime was launched in 2005, and it represents a paid subscription service that is available in various countries around the world.

Amazon Prime, which currently boasts more than 200 million Prime members around the world, offers its clientele a variety of perks, including free 2-day shipping and delivery. Currently, there are more Prime members than the entire population of Germany.

Amazon Prime subscribers have to pay a monthly fee of $14.99 per month or $139 per year. Amazon Prime also has a Prime Video subscription, which costs $8.99 a month.

11. There will be more than 153 million Prime members in the US by the end of 2022

(Statista)

Amazon stats show that there will be over 150 million Prime users in the United States by the end of this year as Prime memberships continue to increase in numbers.

An Amazon Prime subscription also allows its users to enjoy free audiobooks, magazines, and books through Audible and Kindle.

Another perk to having a Prime membership is Amazon Prime Video, as it comes with a regular subscription, meaning that Amazon Prime members spend less in the end.

12. Prime Air will be delivering orders up to 30 minutes after they’ve been placed

(Curbed)

Amazon Prime members can also look forward to another great perk that’s currently in development – Amazon Prime Air.

This drone delivery service will be used to autonomously fly drones and therefore deliver packages in an unbelievably short amount of time to Amazon Prime members in select locations.

Amazon Ecommerce Statistics

13. 40% of e-commerce sales in 2022 will come from Amazon

(Insider Intelligence)

Currently, Amazon operates in 13 countries across 5 continents. Experts predict that up to 40% of eCommerce annual sales in 2022 will come from Amazon.

Aside from giving Amazon customers the opportunity to shop on Amazon online, the retail giant also has stores, which are physical locations just like any other. Currently, there are three kinds of stores: Amazon Go, Amazon Fresh, and Amazon Style.

Currently, the most popular Amazon store is Amazon Go.

14. Amazon has almost 50% share of the e-commerce market in the United States

(TechCrunch)

Amazon’s eCommerce market share is roughly 50% in the United States, which is a significant number, and larger than in any other country around the world.

To put things into perspective, Amazon’s market share is three times greater than those of its three biggest competitors combined. eBay’s market share is 6.6%, Apple is at 3.9%, and Walmart has only a 3.7% market share.

Even though Amazon is primarily a B2C company, it also branched out into helping businesses around the world by providing them with wholesale work-relevant supplies and products.

Amazon Business is fully focused on B2B eCommerce, selling products such as office supplies, technology, and even contractor-grade power tools to more than 5 million business around the globe.

15. Amazon earns roughly 49 cents on every dollar spent on e-commerce in the United States

(New York Times)

Statistics show that Amazon captures nearly half of all the money spent on eCommerce in the United States, making it the undoubted king of online retail. This brought Amazon’s net sales to an astounding $469.82 billion in 2021.

These net sales are projected to continue growing, with a 7-year CAGR (compound annual growth rate) of more than 25%.

Amazon Third-Party Sellers Statistics

16. There were more than 2 million third-party sellers on Amazon back in 2021

(Amazon Report)

Statistics show that back in 2021, Amazon had more than 2 million third-party sellers on its platform. Among SMB sellers, one of the most popular product categories was home & kitchen.

Third-party sellers on Amazon are independent sellers who use Amazon as an eCommerce platform which offers them the opportunity to market and sell their products. Typically, most sellers will branch out on different platforms, not just Amazon.

17. As of Q4 2021, 56% of Amazon sales are third-party

(Statista)

eCommerce stats show that out of all Amazon sales, up to 56% of them can be attributed to Amazon sellers that are third-party. According to available data, almost 2 million SMBs operate as Amazon marketplace sellers.

Due to 30% lower shipping costs, almost half of the company’s American partners use FBA (fulfillment by Amazon). Amazon sellers also reported using more than one sales channel, whereas approximately 24% of them said that they only used Amazon.

Additionally, the fact that most people who sell on Amazon also use different platforms is a direct reflection of the marketplace's increasing competition and the launching of more of its own private-label brands.

18. 76% of third-party sellers on Amazon were profitable at the start of 2022

(Modern Retail)

Showing just how much it pays off to be an Amazon seller, data shows that up to 76% of Amazon sellers were already profitable at the beginning of 2022. Online retail statistics show that the majority of Amazon sellers make at least $1000 in net sales per month.

However, some of the top Amazon sellers reported making up to $100,000 in net sales every single month. This means that the average sales range for Amazon sellers is between $12,000 and $300,000 in net sales per year.

More than half of all items sold in Amazon’s stores around the world are from SMBs (small businesses to medium businesses).

Small business statistics show that selling on Amazon is a great way to bring in more net sales, and many of them choose to lay all their eggs in the Amazon basket.

Amazon Popular Products and Categories

19. Amazon’s most popular category is Home & Kitchen (32%)

(Jungle Scout)

The home improvement industry is definitely a big part of Amazon’s product categories, sitting in first place, with more than 32% of total sales coming from it. Other popular categories include electronics, clothing, and kitchen items.

Some of the most popularly bought products include gift cards, electronics, cameras, video games, books, clothing, jewelry, and even Amazon’s own product, Amazon Echo.

eCommerce statistics show that all products combined earned Amazon a net income of up to $33.36 billion back in 2021. Statistics also show that up to 89% of online shoppers are more likely to make a purchase on Amazon than any other online marketplace.

20. Amazon owns more than 90% of market shares for 5 product categories

(Marketing Land)

These five categories are home improvement tools, batteries, skin care, golf, and kitchen and dining accessories. As one of the top online marketplaces when it comes to gross merchandise value, it’s not surprising to see just how many SMBs sell using Amazon.

Amazon is particularly popular during the holiday season – reports show that during the 2020 holiday season, Amazon sold over 1.5 billion products.

This, among many other stats and facts, is exactly why many sellers consider an Amazon presence as crucial for the prosperity and growth of their business.

21. 9 out of 10 consumers will price-check a product on Amazon

(eTrend)

Statistics show that up to 90% of shoppers will price-check Amazon’s product offerings. This means that even though they’re able to find a product they’re looking for on a different retailer’s website, they will still compare its price and quality using Amazon’s listings.

Data also shows that up to 50% of people shopping online first begin their search on Amazon, giving the online marketplace giant a very good chance at winning additional sales with little to no additional effort.

Up to 82% of online buyers have stated that the price of an item is an important factor that they take into consideration when shopping on the platform.

22. Amazon currently sells more than 12 million different products

(OJ Digital Solutions)

With more and more people starting their Amazon business, this number could soon be much larger. Currently, Amazon offers more than 12 million different products across all of its categories.

With an advertising revenue of approximately $31 billion, Amazon is also a great place for sellers to advertise their products. Statistics also show that up to 89% of people who shop online prefer to buy products via Amazon.

According to an official report by Amazon, 4000 products are sold every minute on average by small and medium businesses. Amazon makes approximately $33.4 million on just shoes, clothing, and jewelry.

Back in 2018, more than 11 million products from the home improvement and tools category were sold. Additionally, up to a quarter of people who visit Amazon’s website do not have a specific item in mind, instead, they’re just browsing.

How Can You or Your Business Benefit From These Amazon Statistics?

As the 2nd most valuable company on the globe, Amazon is definitely the king of online retail marketplaces. With numerous Amazon web services and subscription services, such as Prime, Amazon has solidified its place among eCommerce retailers.

Dominating the search engines in its category, many cooperation and individuals are starting an eCommerce business with the help of Amazon in order to increase brand awareness, improve growth, and ultimately increase net sales and revenue.

Currently, Amazon ships to more than 100 countries around the world and is physically present in more than 10 across 5 continents. It is pretty safe to say that Amazon will stay unrivaled among eCommerce platforms and marketplaces.

With many plans in development or close to launch, such as Prime Air, Amazon is definitely showing no signs of slowing down in the near future, as experts predict that the company is going to continue growing at an incredible CAGR.

Sources

1. CNBC
2. CA Knowledge
3. Washington Post
4. CNBC
5. Statista
6. Revuefy
7. MuchNeeded
8. Backlinko
9. Statista
10. Curbed
11. Insider Intelligence
12. Tech Crunch
13. Business Insider
14. New York Times
15. Amazon Report
16. Digital Commerce 360
17. Statista
18. Modern Retail
19. Jungle Scout
20. Marketing Land
21. eTrend
22. OJ Digital Solutions

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