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16 Best Online Store Builders to Launch Your Ecommerce Website

Discover the best online store builders to launch your ecommerce business: Wix, Shopify, BigCommerce, WooCommerce, Zyro, and many more.

Best Online Store Builders to Launch Your Ecommerce Website

Ecommerce has skyrocketed over the last year due to the restrictions that countries have had to put in place because of the pandemic. Now, even entrepreneurs with brick-and-mortar retail stores have had to learn how to start an online store and move their businesses online.

Creating a thriving online store can seem daunting, from building your website, creating and optimizing product pages, figuring out the workings of a shopping cart, setting up payment methods, and learning how to quickly respond to customer questions and concerns. There's so much to learn.

Fortunately, the most complicated aspect of building an online store — having technical know-how — is taken out of the equation by website builders. 

Website builders help you create your online store and start selling fast even if you’re not a techie.

However, there are so many online store builders available with different features and capabilities, and it can be challenging to find one that fits your needs. So, we've compiled a list of our top picks for you to help you find the right online store builder for your store.

Excited? Let's get to it.

Best Online Store Builders to Launch Your Ecommerce Website

1. Wix Ecommerce

The Most Extensive Web-Store Builder.

Wix Ecommerce is the most Extensive Web Store Builder

With Wix Ecommerce store builder, you get to choose from over 500 beautiful pre-designed online store templates to help you design your store. 

Wix gives you access to more tools like the Wix logo maker and business name generator to help you personalize your store.

You can add unlimited product collections to your online store and even choose whether to manage your inventory or source products from suppliers every time a customer needs them through dropshipping or print on demand.

What’s more, you get to define how shipments will be made to your customers. You can also automate tax payments for every sale you make.

This online store builder allows you to add Wix payment solutions and major payment providers like PayPal, Stripe, and major credit companies. 

Wix gives you access to a central dashboard where you can manage everything in your store, including sales channels like Facebook and Amazon shops, online and mobile storefronts, orders, and online payments, including transactions, refunds, and payouts. 

Additionally, you get access to detailed insights and analytics like business reports, so you know where to focus your marketing efforts.

You can even use the Wix mobile app to get more control of your store wherever you are.

This web store builder allows you to customize your online store by creating themed subscription boxes and SEO patterns that you can duplicate on all your product pages to get found by shoppers easily.

When it comes to marketing your store, Wix allows you to use different ways to get the word out to more people. You can use email and social media marketing, promotional videos, and abandoned cart automation.

If you plan on selling to international customers, you can set up your store as a multilingual SEO-optimized store. Moreover, you can add a currency converter to help your international shoppers determine how much your products are going for easily.

If you're stuck on creating your store, you can use the wide range of resources the web store builder provides, from courses to webinars and blog posts, to help you build an amazing store from the get-go.

Additionally, Wix offers constant support through a detailed FAQ section, 24/7 access to their support team via chat bot, and a merchant community.

Wix Ecommerce is best suited for entrepreneurs looking to start an online business, retailers who wish to move their stores online, or brands with over $1 million in revenue.


Wix Ecommerce Pricing Plan

Plans start at $17 per month, but if you want to test the web store builder first to determine if it aligns with your store vision, then you can utilize the free trial for 14 days.

The company accepts various payment methods, including Visa, Mastercard, and American Express.

2. Shopify

Best Online Store Builder for a Fully-Functioning Business.

Shopify is the best Online Store Builder for a Fully Functioning Business

Shopify is a household name in the online shopping world. Now, this web store builder offers you a library of professionally designed templates to help you build a beautiful online store.

When it comes to selling your products, Shopify allows you to sell in-person with point-of-sale, through your website, on social media, and through online marketplaces.

This web store builder makes it easy to manage all your online shop activities with a single dashboard, including orders, shipping, and payments.

With Shopify, your marketing campaigns are more targeted because you use built-in marketing tools to create, implement, and analyze them.

If you don't feel up to building your online store, you can hire an expert from the Shopify experts marketplace to set it up and optimize it for search engines.

One fantastic thing about Shopify is that you can automatically pay your taxes if you're in the states required by law in the USA.

People who would benefit immensely from building their store on Shopify include:

  • New business owners keen on starting an online business
  • Entrepreneurs who want to add an online store to their existing brick-and-mortar retail store
  • Those who want to move their online business from another website builder to Shopify


This online store offers three standard plans:

  • A basic plan for $29 per month, which is the best choice for a new business owner
  • The Shopify plan, which goes for $79 per month and is excellent for businesses with one retail store
  • The advanced Shopify plan for $299 per month, which is fantastic for businesses with two retail stores
Shopify Pricing Plan

Shopify also offers additional plans for special cases like:

  • The Shopify Plus for merchants with large volumes of products
  • Shopify Lite for entrepreneurs who want to add products to an already existing website or blog where you'll pay a $9 fee per month to accept payments through your website

3. BigCommerce

Best Online Store Builder with Open SaaS.

BigCommerce is the best Online Store Builder with Open SaaS

Enterprises and larger businesses love BigCommerce because it offers the flexibility of open SaaS.

Now, BigCommerce lets you build your store from a variety of beautiful and customizable themes with built-in HTML, CSS, and JavaScript. And with BigCommerce's drag-and-drop feature, you get to design your store to your preferred taste easily.

So, you can customize merchandising, set custom product recommendations, and have headless commerce APIs. You can also design checkout with server-to-server API and SDK.

The best part is that BigCommerce ensures your online store is mobile responsive, from the homepage all through to the checkout point. And since you build your website on WordPress, you get a full back-end platform.

When it comes to security, BigCommerce stores your information and data safely against cyberattacks and malware.

This online store builder ensures that your store has a faceted search feature that helps your customers refine their search when trying to find what they want to buy. 

Moreover, the central control system on this web store builder allows you to manage your entire product catalog or push from an external system using catalog API.

The platform also allows you to use omnichannel commerce to reach out to customers worldwide. So, you can include a variety of digital wallets like Amazon Pay, Apple Pay, PayPal One Touch for easier payments.

Moreover, you can integrate third-party apps in your store to improve the customer's experience, including:

  • Acquia digital experience platform for content management
  • Popular marketplaces like Amazon, eBay, Google Shopping
  • Social media platforms like Facebook, Instagram, and Pinterest
  • ERPs for seamless data communication.
  • ShipperHQ for crossborder shipping

When it comes to marketing, this web store builder helps you to segment customers by pricing and product access so you can focus your marketing efforts on the right audience.

Additionally, you get access to powerful analytics like customer data, marketing, and order metrics to help you improve your marketing efforts. 

Moreover, you can beef up your organic marketing efforts through customizable SEO-friendly URLs, Metadata, and robots.txt editing.

To improve your sales, BigCommerce offers over 70 pre-designed scripts to help you create discounts and coupons for your customers.

One fantastic feature of this eCommerce site builder is that it allows in-store sales to update with a native POS system like Springboard Retail automatically. 

Furthermore, BigCommerce will enable you to have multiple storefronts, which you can switch between by logging in to the one you want to use at a particular time.

Another amazing feature of BigCommerce is its incredible site speed. The platform offers high speeds for navigating through your store with built-in Google Cloud Platform infrastructure, Google AMP, and Akamai Image Manager for optimized images.

This online store builder will help you if you plan on selling some of your products in bulk to create bulk prices and where possible, customize the price to SKU level. 

BigCommerce allows you to manage quotes with a native CSR-generated quote management system or tools like Quote Ninja and Bundle B2B.

This online store builder helps you create a store that can cater to customers across the world because you can accept payments in over 100 currencies

You can even localize your store (frontend) in any language using translation apps and APIs for third-party translation services to reach out to more international customers.


This website builder offers four plans. The standard plan ($29.95), Plus ($79.95), Pro ($299.95), and Enterprise (store-specific price).

BigCommerce Pricing Plan

If you want to test the platform out and see how your online store would look before paying for a plan, you can use the 15 days trial. The best part is you get access to the premium features to build your store.

4. Squarespace Commerce

Best Online Store Builder with Lots of Functionality for Your Store.

Squarespace Commerce is the best Online Store Builder with Lots of Functionality for Your Store

With this online store builder, you get to design your store with fully customizable, pre-designed templates.

There’s a central dashboard to help you manage your products

You can add unlimited products to your store and even manually arrange the products how you see fit, for example, by category. You can also manage your inventory with the central dashboard and take note of stock levels.

Now, when your inventory is low, the interface displays the “limited availability” label on your products to create more demand. 

You also get product catalogs that help you reuse products you've already sold in your blog and email marketing campaigns.

That's not all.

You can schedule when you want products to appear in your store to make it easier to offer seasonal products during that specific season.

Squarespace allows you to add product descriptions, embed tutorial videos and images to help your customers understand your products and services better, and especially how these products or services can help them. You can even add related products to help you upsell your customers.

Additionally, the eCommerce site builder ensures your store has intuitive menus to help your customers find the products they're looking for faster.

When it comes to shipping, Squarespace offers various shipping options, including pickup and real-time shipping. Furthermore, the web store builder provides real-time shipping estimates for US customers.

For payment, you can accept various payment options, including PayPal and Stripe. Furthermore, you can customize your store checkout to include a CTA like customer surveys.

This online store builder offers a mobile responsive website for your store, which helps you run your business on the go and also helps you to provide customers with a way to shop with their mobile phones.

You can integrate your social media profiles into your store to help promote your products better. 

Furthermore, the platform allows you to boost your sales by:

  • Collecting customers' emails to build a mailing list for targeted email campaigns 
  • Scheduling appointments with online bookings and calendars
  • Offering discounts and gift cards
  • Having an abandoned cart recovery system

To be tax compliant, the website allows you to automatically pay your sales tax through built-in tax tools. 

Ultimately, this store builder helps you build and grow a thriving online store by giving you access to a wealth of resources and constant support.


Squarespace Commerce Pricing Plan

Squarespace has four plans: the Personal plan priced at $12 per month, the Business Plan priced at $18 per month, the Basic Commerce plan priced at $26, and the Advanced Commerce priced at $40.

5. Shift4Shop

The Most Inclusive Ecommerce Website Builder.

Shift4Shop is the most Inclusive Ecommerce Website Builder

Shift4Shop helps you build an online store with mobile responsive templates that have the capacity to hold a large number of products

Now, you can place these products in categories so that customers can easily find them.

With the centralized system the platform provides, you can:

  • Track your inventory and get alerts for when you have low stock levels
  • View and fulfill orders easily

Once a customer makes an order, you can comfortably show them the real-time shipping rates to manage their expectations.

To boost your sales, Shift4Shop provides you a flexible promotion and coupon system where you can offer single or multi-use coupon codes to your customers or set timed promotions for certain products.

You can also increase your selling potential by selling across different channels like eBay, Amazon, and Facebook. What's more, you can synchronize your inventory and orders across different channels.

Furthermore, you’ve got the ability to attract more customers using the SEO and marketing tools the platform provides. 

Now, Shift4Shop’s mission is to help you build and grow your business. So, it offers an abandoned cart recovery tool that ensures you don't lose a single sale.

This online store builder helps you make your store a fully functioning business by integrating various business software into your store, including accounting, shipping, marketing, and tax.

The best part of building your store with Shift4Shop is that you won't need to manually set up the payment options you can accept because it does so automatically.

There’s more…

Shift4Shop integrates with high-risk payment providers like Payment Cloud and Easy Pay Direct for businesses that sell age-restricted or heavily-regulated products.

Now, Large enterprises — those making over $400,000 a year — and B2B businesses love Shift4Shop because of the features and extensive functionality it offers when building a store. 

Furthermore, if your business offers point-of-sale capabilities or subscription products, you’ll love the ease of use and control this platform offers for your store. 


This online store builder offers three plans: the Basic store priced at $29 a month, the Plus Store priced at $79 per month, and the pro store priced at $229 a month.

Shift4Shop Pricing Plan

Additionally, Shift4Shop is running an offer for US merchants to use the Pro plan for free — an amazing opportunity you wouldn’t want to miss.

6. Zyro

The Most Flexible Online Store Builder For Entrepreneurs without Technical Knowledge.

Zyro is the most Flexible Online Store Builder for Entrepreneurs without Technical Knowledge

It’s simple to build a beautiful store with this website builder because you get access to pre-designed, customizable templates that you can personalize using the drag-and-drop feature to get the store you envision.

An advantage of using Zyro to build your store is that your store will be mobile responsive because the templates you use are designed to be compatible with mobile phones.

If you don't know how to create content around your products, you don't need to be concerned because Zyro offers pre-written texts to make it easier for you to create fantastic content for your website.

To boost your sales, the platform helps you integrate channels like Facebook, Instagram, and Amazon.

This web store builder gives you full control over your store by offering a central dashboard to help you manage everything in your store, including inventory, marketing, and shipping. 

Moreover, the marketing tools you get allow you to create targeted marketing campaigns for your products on Google and Facebook.

Zyro provides everything you need to get your store up and running. Some of the most essential business tools that the platform offers include:

  • A logo maker to generate a beautiful logo for your business
  • A business name generator to help you find a catchy and memorable store name
  • A slogan generator to help you create a punchy slogan.
  • Over a million free images to use in your store 

Furthermore, the support team at Zyro is available 24/7 to help you build and grow your store.


Zyro Pricing Plan

The platform has three plans with the lowest being $14.99 per month.

7. Selz

The Easiest Web-Store Builder For Your Online Store.

Selz is the easiest Web Store Builder for Online Store

Selz offers professionally-designed templates to help you build a beautiful store in no time. 

What’s more, you get a single dashboard to help manage your store better

Here, you can maintain customer relations, manage your inventory (by tracking sales and inventory or uploading and downloading bulk products) and start promotions.

This web store builder assists you to build a store that’s a fully functioning business by integrating platforms like Google Shopping, Facebook for Business, Aweber, Mailchimp, Google Analytics, and ConvertKit

Now, when you build your store on Selz, you can sell your products on multiple channels, including your store, website (if you have one separate from your store), social media platforms, marketplaces, and even through the point of sale system.

Moreover, you can get more customers to your store when you use the marketing tools in the eCommerce builder to create, optimize and manage your marketing campaigns on Facebook, Instagram and Google. 

Since your store comes with a blog, you can use it to attract more customers and share information about your store or the products you sell and how they can be of value to such customers.

One excellent feature that this store builder has is it allows you to sell digital products. So, software developers who want to sell their software, chefs who want to share and sell their recipes, and bloggers who want to sell ebooks and other downloadables can comfortably display and sell these products in their stores.

The platform offers a built-in payment processing system which makes it easier for you to collect and accept payment. Additionally, it allows you to customize your checkout to allow the customers to checkout on the same page or in a new tab.

The best part is that you can accept payment from all major credit cards and PayPal.

Finally, the analytics that Selz provides can help you find out where customers are coming from and how they found your store so you can target your campaigns better to attract more of them.


Selz Pricing Plan

Plans start at $26 per month. However, you can use the 14-day free trial to test the website builder to see if it meets your expectations.

8. PrestaShop

Best Free Online Store Builder For Businesses Catering to Worldwide Customers.

PrestaShop is the best Free Online Store Builder For Businesses Catering to Worldwide Customers

With PretaShop, you can design your store to fit your needs. The best part is you don't have to come up with a whole new theme for your store because PretaShop already does the hard work and offers you several professionally-designed, fully-customizable themes to build your store.

This online store builder allows you to fully manage your store. So, you get to manage your products, customer relations, orders, and even track statistics to know if you're targeting the right audience and whether your marketing campaigns are working or not.

PretaShop ensures that your store is borderless. So, you get to cater to an international customer base because you can include various currencies to allow customers to convert prices to their currency making it easier and convenient for them to buy your products from wherever they are. 

The best part is you can also localize the language in your store to attract locals. To do this, you'll need to be ultra-specific about who your target customers are and be very familiar with their language because the wrong translation would cost you and your business. 

Now, when you build your store on PretaShop, you'll be able to accept payments from Visa cards, Mastercard, American Express, and PayPal.

What's more, PretaShop provides you with a wealth of resources to help build and grow your store

Moreover, their support team is always available to offer guidance whenever you need it.


This online store builder is free.

9. Magento

Best Ecommerce Website Builder for Businesses with Both B2B and B2C Customers.

Magento is the best Ecommerce Website Builder for Businesses with Both B2B and B2C Customers

Magento makes it so simple to create a beautiful online store because you get professionally-made and customizable templates that you can design however you like using the drag-and-drop feature. 

Adding to that, you get pre-written texts to help you create compelling content for your store.

Furthermore, you can brand your store in a similar way to your website to create some uniformity.

One fantastic feature that Magento has is that it allows you to automatically display products by release date, price, or color making it easier for customers to spot products using these elements.

Moreover, you can personalize how your products display in your store manually, especially if you want them to be displayed in a very specific way.

You can also have custom catalogs for your products so your customers find them easily.

Now, it doesn't matter if your store will be primarily online or if you want some in-store flexibility because this eCommerce site builder allows you to build your store however you want.

The best part is that you can serve both B2B and B2C customers on a single platform.

To help you boost your sales, Magento provides automatic analytics so you can target your marketing campaigns better to attract the right customers.

Additionally, the platform allows you to have additional functionality to your eCommerce site, including payment options like PayPal or Stripe, email marketing tools like Mailchimp, and customer support tools like live chat messenger to help you make it as convenient as possible for your customers to buy from you. 

Finally, Magento sets you up for success by giving you access to a wide range of resources to help you build a successful online store.


You can request for a personalized demo to get a feel of how your store will look if you build it with this eCommerce site builder.

10. Volusion

Best Web-Store Builder for Companies with a Variety of Products.

Volusion is the best Web Store Builder for Companies with a Variety of Products

Volusion helps your store to be all-encompassing for your customers by helping you build it to be mobile responsive from the get-go. 

Now, with a mobile-friendly store, you can reach out to those online shoppers who predominantly shop on their mobile phones.

The upside to having a mobile responsive store is that you can also manage it on your phone.

Moreover, on the single dashboard the web store builder offers, you can control your inventory and payment collection.

The best part of building your store with this online store builder is that you can add an unlimited number of products to your store, which makes it fantastic for large enterprises with several product lines.

To get full business functionality from your store, you can integrate various business apps and software, including marketing, shipping, and payment collection. You can also add on different marketplaces to boost your store sales.

As part of the marketing package, Volusion offers an SEO management system that helps you organically attract more customers to your store. 

Additionally, you get a built-in CRM system to manage your customers better.

This eCommerce site builder offers you social media management capabilities so you can promote your products on social media.

What's more, you get frequent reports and analytics for inventory, sales, abandoned carts, and ROI so you can focus your marketing efforts where it matters most for your business.

And since the web store builder's mission is to help you succeed in your venture, you get constant support to help learn the ins and outs of building and growing your business to its full potential.


Volusion Pricing Plan

Volusion’s plans start at $29 a month and you get a 14-day free trial period to learn the workings of a store on the platform.

11. Weebly Ecommerce

The Most Comprehensive Online Store Builder.

Weebly Ecommerce is the most Comprehensive Online Store Builder

With its drag-and-drop feature, Weebly Ecommerce, helps you build your store within minutes. 

What’s more, you determine how you want your store to look like by choosing from various professionally-designed modern templates and storefronts. 

Weebly Ecommerce has a tracker to track your inventory. Now, what’s amazing about this web store builder is that it allows you to show your customers how many items are remaining in a category to create urgency. 

And that’s not all! The site also updates your customers automatically when products are sold out.

Speaking of products, Weebly Ecommerce allows you to manage an unlimited number of products in your shop

Also, the site offers flexibility for what you can sell — physical products, digital goods, and services.

When it comes to convenience in managing your store, this website builder helps you create an online store that’s mobile-friendly, meaning that you can manage the store through your mobile phone.

Weebly Ecommerce makes it easy for your customers to navigate your store to find the products they’re looking for with the filtered product search

Adding to that, the web-store builder allows you to offer your customers a secure checkout with various payment options, including PayPal, Stripe, Squareup, Authorize.net, and even major credit cards.

When it comes to shipping, you can choose how you want to ship products to your customers, whether by:

  • Offering free shipping on some products
  • Setting shipping rates based on price, weight, carriers, and delivery speed or
  • Using real-time shipping

Additionally, for orders, you manage them with end-to-end order confirmation through emails, shipment tracking notifications, refunds, and returns processing.

To boost your store sales, you can:

  • Offer coupon codes and limited offers 
  • Send your customers branded gift cards as a token of appreciation for the business they bring
  • Look into the abandoned cart emails the platform provides so you don't miss a sale 

Furthermore, Weebly Ecommerce helps you manage your taxes by giving you access to tax controls. What’s more, merchants in the US are privy to a tax calculator to ensure they're paying the correct tax amount.

Now, if you have an existing online store on web store builders like Shopify or Etsy, Weebly Ecommerce will help you import your online store to its platform.

For marketing, this website builder helps you create a store that is automatically optimized for SEO

Additionally, you can create marketing campaigns by drag-and-dropping content into a pre-designed email template. This way, even if you're not marketing savvy, it becomes easy to market your store.

That’s not all. 

Weebly Ecommerce prompts you to start an email marketing campaign based off of your store activities. 

Why is this amazing? 

Because you create and implement your marketing campaigns when your customers are ready to buy from you — making it a great way to bring in more customers to your store.


Weebly Ecommerce Pricing Plan

Weebly Ecommerce offers three plans: Pro plan priced $12 per month, the Business plan priced at $25, and the Business Plus plan priced at $38.

12. X-Cart

Best Ecommerce Website Builder for Businesses with an International Customer Base.

X-Cart is the best Ecommerce Website Builder for Businesses with an International Customer Base

Most businesses, whether startups or fully established ones, love using X-Cart to build their online store because of the customization capability they get with over 50 pre-designed customizable templates to build their store. 

What’s more, you can make your store a fully-functioning business by integrating add-on tools for marketing and accounting.

The drag-and-drop feature this website builder provides makes it easier for you to build your store in no time.

The best part is you can accept payment from over 120 payment gateways in multiple currencies, which makes it easier to expand your store by selling to international customers. 

No, that’s not it.

The best part is that when you build your store on X-Cart it will be mobile friendly, meaning that you can manage it from anywhere. 

What's more, you get an app that helps you to manage your store better and your customers to conveniently checkout products on their phones. 

But that’s not all.

This website builder allows you to offer fast real-time CloudSearch to your customers to help them find the products they’re looking for fast with real-time suggestions, spell checks, synonyms and promotions.

Moreover, you can localize your store's language to cater to your local customers.

You can also use all the marketing tools X-Cart provides like:

  • Effective SEO tools that help you to have canonical URLs, meta descriptions, configurable page titles and a sitewide Sitemap to make your store more likely to pop up on SERPs when customers look for what you’re offering
  • Email marketing using providers like Mailchimp to help you reach out to customers to introduce new products or offer discounts and promotions
  • Abandoned cart recovery which allows you to send emails to customers so you don’t lose a sale
  • Promotional marketing tools like loyalty programs, exit offers, advanced banner systems, “Customers also bought” and “Recently viewed” to upsell or cross-sell to your customers

This online store builder helps to make transactions easier by allowing you to set up recurring charges for your customers and customers to save their credit details for future transactions.

One of the most amazing features that X-Cart offers you is an anti-fraud tool which protects your store against scams.

That's not all.

X-Cart helps you to comply with data protection laws by offering a customer consent checkbox at checkout, a cookie popup and a privacy policy page. 

The second fantastic feature that X-Cart offers is the multi-vendor capability that allows you to build a marketplace where you let vendors have their own stores within your store, have their own branding and store management in terms of product catalogs, descriptions and sales, and track their results.

Furthermore, the platform gives you (the store owner) full admin control over vendor products by allowing you to decide when to avail products for sale in your store — whether immediately or upon admin approval.

When you build your store on X-Cart, you get to integrate various platforms, including Facebook, eBay and Amazon to reach out to more customers.

Moreover, you can sync your inventory between your online and offline store so you can manage your store wholesomely rather than as two separate stores.

You also get an intuitive inventory management system that warns you when you have low stock so you can add more.

What most entrepreneurs love about building their online store on X-Cart is the ability they get to offer cross-currency transactions without transaction fees or any hidden charges to their customers.

To ensure you pay taxes on time, this online store builder provides an integrated tax automation system that automatically pays taxes for you in any country.

When it comes to shipping, this website builder allows you to provide international shipping with real-time shipping rates from DHL, FedEx, UPS and seamlessly connect warehouses, carriers and 3PL partners.

Now, X-Cart gives you analytics when you integrate tools like Google Analytics, Yandex.Metrica and Mixpanel to help you optimize your marketing campaigns to attract the right customers who are ready to buy from you. 

That’s not all. If you already have an online store in another eCommerce site builder, you can move it to X-Cart with ease. 

Additionally, you also get access to plenty of resources to help you build and grow your store on the platform.


Schedule a demo to learn the intricacies of building a store with this website builder, then after, get a quote for the price of building your store.

13. Ecwid

Best Online Store Builder for The Non-Techie Entrepreneur.

Ecwid is the best Online Store Builder for The Non Techie Entrepreneur

With over 70 beautiful store themes to choose from, you won’t run out of design ideas for your store when building it on Ecwid. 

Moreover, to have full functionality of your store, you can integrate communication apps like live chat messenger and marketing tools like Google and Facebook advertising, MailChimp, and SEO.

What’s more, Ecwid offers a centralized dashboard to help you manage functions like inventory,  orders, shipping, and pricing. 

Also, the web-store builder helps you build a mobile-friendly store that you can manage on your mobile phone making it so much more convenient for you. 

What’s more, the platform offers a mobile app which offers more convenience for managing your store and also makes it quicker for your customers to buy from you.

When it comes to selling, you can do so through multiple channels, including your blog, social networks and multiple websites. And the best part is that you get to manage all these channels in one place making it more convenient and simple.

Another wonderful thing about this platform is that you can integrate it to your websites easily without installing any software.

When it comes to customers, this online store builder allows you to:

  • Let them choose whether or not they want to create a profile at checkout
  • Use over 40 languages to reach out to international customers
  • Let them, favorite products they would like to buy
  • Give them real-time shopping rates depending on where they are located
  • Let them pay with over 40 different payment options, including PayPal Here, Square, Stripe and Authorize.net
  • Sync with POS systems like Clover and Square POS

Moreover, you can have call volume discounts, discount coupons or promotional pricing to attract more customers

Now, this eCommerce builder allows you to track your inventory so you don’t run out of stock and lose customers. 

And as part of your products, Ecwid allows you to sell digital products as well.


Ecwid Pricing Plan

This platform offers free and paid plans. What differentiates the premium plans from the free one is that they have more features and offer more customization.

14. WooCommerce

Best Free Web-Store Builder for Your WordPress Site.

WooCommerce is the best Free Web Store Builder for Your WordPress Site

WooCommerce is a WordPress plugin that you can integrate into your WordPress site hosted on Bluehost — the best web hosting provider — to make it easier to sell your products and services. 

Now, this web store builder offers official extensions from its platform to help you customize your store to fit your needs. 

Moreover, when you build your store with WooCommerce, you’ll confidently offer secure payments and installable shipping options to your customers which will make them trust you more.

The beauty of creating your store with WooCommerce is that it allows you to manage your store on your mobile phone which offers so much convenience.

For support, WooCommerce allows you to be part of a community that will offer practical insights on how to build and grow your online store as they’re familiar with the workings of the web store builder.

Now, due to its functionality and ease of use, WooCommerce is excellent for any type of company, including startups and established businesses.

Furthermore, you can accept payments from bank transfers, checks, cash in delivery or major credit cards, which makes it convenient for your customers to make payments.

The best part is that you get to offer over 100 payment gateways to your customers, including PayPal, Amazon Pay, Stripe, and Square.

What’s more, this eCommerce site builder makes tax payment easier for you by calculating your taxes.

The Woocommerce app helps you to conveniently manage your store from anywhere.

What’s amazing about this online store builder is that it allows you to extend your store when you have more products than you originally had when building the store. This way, you don’t need to have multiple stores to accommodate your products.

Woocommerce allows you to promote your store with various tools, including:

  • Your WordPress blog, where you can write engaging content to attract customer
  • SEO tools to help you to organically attract more traffic to your store
  • The ability to link and suggest relevant products to your customers, which helps you to upsell and cross-sell

What’s more, you can integrate social media channels like Facebook to utilize the Facebook Ads, Google for Google Ads, and third-party marketplaces like Amazon and eBay.

Adding to that, you can retain customer loyalty by allowing you to offer them points and rewards, coupons and gifts.

Over and above all the fantastic features, Woocommerce gives you access to a wealth of resources to help you build and grow your store, which makes it easier to start selling right away.


Woocommerce is free.

15. Big Cartel

Best Ecommerce Website Builder for Startups.

Big Cartel is the best Ecommerce Website Builder for Startups

With Big Cartel, you can create your store in one of two ways:

  • By customizing the various pre-designed themes the platform provides or
  • Creating a personalized theme by coding your store

What’s more, you can manage your store on your mobile phone and on any other device you own.

The best part of building your online store with Big Cartel is that the platform won't take any commission from the sales you make.

Now, this online store builder allows you to sell both online and in-person all from a single platform, which helps you avoid the hassle of having two stores.

What’s more, it allows you to integrate Google Analytics which offers insight into your store by providing analytics and reports on your store to help you improve the store. This way, you can concentrate on the products that are selling better and do away with those that aren’t selling.

Additionally, the platform allows you to track your inventory to warn you when you have low inventory so you can add more products

For your customers, you can track their shipment in real-time which makes your customers more inclined to trust you more.

What’s amazing about using BigCartel to build your online store is that it helps calculate your sales tax automatically, which makes it easier to pay tax. 

BigCartel is best suited for artists.


If you have five or fewer products, you can build your store for free. However, if you plan on having more than five products in your store, then you need to get a premium plan with prices starting from $9.99.

Big Cartel Pricing Plan

This website builder has three premium plans. What makes the plans differ from each other is the number of products you plan to have in your store and the platform’s additional features for every plan.

16. GoDaddy Ecommerce

The Most Cost-Effective Online Store Builder.

GoDaddy Ecommerce is the most Cost Effective Online Store Builder

When building your online store on GoDaddy Ecommerce, you can add up to 5,000 products, with each product having 10 images. 

Now, this online store builder allows you to sell more than just physical products, meaning that you can even sell digital products and services from your store.

Businesses love using GoDaddy to build their online store because it offers a central management system that helps you manage your store better and from one place.

GoDaddy Ecommerce makes it easier for you to accept payment from your customers by having several payment options, including major credit card companies, PayPal and Apple Pay.

What’s more, this website builder comes with pre-installed marketing tools for social media and email marketing to help you create and optimize your marketing campaigns for the right (ready-to-buy) customers.

An added advantage of using GoDaddy Ecommerce to build your store is that the platform keeps your store SEO-friendly.

What’s amazing about building your store with GoDaddy Ecommerce is that your store will be mobile-friendly, meaning that your customers can buy your products on their mobile phones. 

Moreover, a mobile-friendly store means that you can conveniently manage your store from anywhere.

One fantastic capability you get with this eCommerce store builder is that you can share your calendar with your customers so they can book appointments. Doing this will help you not to have double bookings at a specific time, and so both you and your customer have a reminder for your appointment.

This website builder allows you to link to your social media profiles like Instagram, Facebook, Twitter, Pinterest, YouTube, and LinkedIn to promote your store to get more customers.

When it comes to shipping, you get to decide how to calculate the shipping rate, whether a flat rate (which is more straightforward) or a weight-based rate.


GoDaddy Ecommerce Pricing Plan

Plans start at $9.76. The site also offers a free trial for a month to help you get a feel of how your store will look.

What is an Online Store Builder?

An online store builder is software that helps you create a website (store) to sell products and services online. What's more, it allows you to build your store even without any technical know-how because it does all the complex setup. 

So, the eCommerce builder will help you set up your storefront; manage your inventory; offer tools for inventory and shipping fees calculation; provide payment gateway integration, sales reporting, storefront design capabilities, marketing, taxation, and accounting. 

Moreover, the online store builder allows you to add selling options, like your website — if you have a separate one from the store, your blog, marketplaces, and social media. 

Now, there are various web-store builders available online with different prices, features, and capabilities. Therefore, it’s essential to find a web-store builder that fits your needs. 

What Features to Look for in the Best Online Store Builder

To choose the best web store builder for your store, you'll need to be very clear on what you want so you can find exactly what you're looking for.

Your store’s look, feel, and functionality depend on the online store builder you build it on. So, the eCommerce website builder you choose should ensure that your store can perform the basic functions like inventory management, checkout, shipping, and ordering easily while still incorporating business functions like marketing, accounting, and taxation. 

The most important feature your online store builder should have is customization capability. It should allow you to personalize your store to meet your needs.

You’ll find that most online store builders provide templates to help you build your store. The best part is that some web-store builders will allow you to build your own template if you feel that the templates the online store builder offers don't provide the amount of functionality you need.

Ultimately, a website builder should ensure that your store has maximum functionality and suits your needs.

So, what features should you look for exactly?

The most crucial features the right online store builder should have to help you create the eCommerce site you envision include:

1. Ease of Use

The online store builder should be easy to use and with an intuitive design. 

So, the best one should not require you to have any technical know-how to build your store. Moreover, the online store builder should have a drag-and-drop feature to make it so fast and straightforward to build your store.

What’s more, it should offer you customization capabilities to personalize your store the way you like it.

2. A Central Management System

A web store builder should offer you a centralized dashboard from where you can manage your store from. A centralized dashboard will help you be more organized, make it easier to follow up on customers' orders, and even notify you when you have low inventory.

Moreover, if the web store builder offers you full customization capability, you can position your products more strategically in your store to get better visibility. This way, you can subtly push the products you want to move faster by placing them at the very top of your store so customers can find them first.

A central system will also help manage your orders better by improving the accuracy of each order and fulfillment. What’s more, since the orders are more accurate, you’ll reduce the need to send refunds to unsatisfied customers.

central ecommerce management system

The best part of having a centralized dashboard is that you’re able to track your sales and know which products move faster. So, with this information, you can focus your campaign efforts on what brings you more sales and also, ensure you have enough products to cater to your customers' needs.

3. Customization Capabilities

The website builder should have design tools to help you customize your store to fit your needs. Now, most website builders offer pre-designed templates that are fully customizable to help you build your store. 

Others like Big Cartel also allow you to code your template, which is a plus if you're a techie and have highly-specific functionalities you'd like to include in your store that isn’t available in the pre-designed templates.

An excellent web-store builder should give you the reins to your store and allow you to personalize it by deciding:

  • How you want your products to be seen by customers — whether in categories or as single products 
  • Which products you'll offer discounts and coupon codes on
  • The color of your store
  • Where to place the checkout cart, etc.

So, the web store builder should have drag-and-drop features to help you customize your store easily.

4. Mobile Responsiveness

With more and more people using mobile phones for shopping, you should ensure your store is mobile-friendly. 

Mobile Responsive eCommerce Site

For a store to be mobile-friendly, it should:

  • Allow customers to navigate the store to find the products they want
  • Offer a search feature to make it easier for customers to find what they're looking for
  • Allow customers to add products to a shopping cart or a wish-list
  • Allow the customers to make an order and checkout from their mobile phones
  • Finally, allow customers to track their order on their phones

So, ensure that the web store builder you choose offers this type of functionality so you can cater to the growing number of customers shopping online using their phones.

5. A Search Feature

One of the most important features for your online store is the search feature because it helps customers easily find what they're looking for. Now, the search feature should offer a variety of search options to help customers fine-tune their search to find the product they need quickly.

So, the search feature should help the customer find products by:

  • Product name
  • Product category
  • Price
  • Offers
  • Date added
  • Vendor

6. Multichannel integration

An eCommerce site builder, through its pre-designed templates, offers the bare minimum functionalities for a store to run. Therefore, you need to add more software and apps to your store to ensure it performs at its optimum.

Multichannel ecommerce marketing
Source: Exportfeed

Some channels you can integrate include:

  • Marketplaces like Amazon and eBay to help you boost your sales
  • Payment systems like credit cards and online payment options. You can even have a currency exchange so your international customers can make payments seamlessly
  • Social media platforms that you can use to promote your products and get more customers
  • Email marketing tools to help you create and implement your marketing campaigns to attract more customers
  • Communication tools like live chat messenger to offer seamless customer service to your customers by responding to their inquiries on time

7. Marketing Tools

The best online store builder should offer marketing tools that you can use to create compelling campaigns to get more customers. Now, most website builders offer the most popular marketing tools like:

  • Email marketing tools like Mailchimp and Aweber to help you collect customer emails and create marketing campaigns on email
  • Social media advertising like Facebook and Instagram advertising to help you reach out to a larger audience using your social media
  • Google advertising to help you create ads on Google to get more customers
  • Tools that allow you to create discounts, timed offers, and coupon codes to entice customers to buy more 

However, only a few offer SEO tools to help you get customers organically. Now, SEO tools help you create unique URLs for product pages and meta descriptions for each product to act as a beacon for customers. 

So, keenly look into the website builder to see if you get this whole marketing tool package because having all these options and implementing them will help you boost your sales.

Online Store Builder FAQ

How do I create an online store for free?

To create an online store for free, you need first to find a website builder that offers a free plan. A web-store builder like WooCommerce is an excellent choice, especially if you have an existing WordPress website. All you have to do is add the WooCommerce plugin to your site, then create your store for free. 

Another fantastic website builder you can use is Big Cartel, which allows you to build an online store for free if you plan on selling five products or less.

Alternatively, you could build your store on a free trial and enjoy a paid plan’s premium features. The free trials range from 14 days to a full month, which is enough time to help you decide if you’d like to pay for the subscription. For this option, web store builders like Wix Ecommerce, BigCommerce, Selz, Volusion, and GoDaddy Ecommerce will be your best bet.

Once you’ve chosen a website builder, follow the prompts on the platform to create your online store. You’ll be prompted to choose a template (your store’s look), add products, integrate other channels to add functionality, and then launch your own online store.

How do I set up an online store?

Setting up an online store is simple, especially if you’ve already decided on which website builder to use for your store. 

Start by finding a name for your store using a business name generator if you don’t already have one in mind. Once you find the name for your store, buy a custom domain to ensure no one else uses the name you’ve chosen online.

However, if you have a small budget, you can start with a free domain name then buy a custom one later.

With a name in hand, create your brand logo and tagline to make it easier for your customers to remember your brand. Once you’re through with branding, add products to your store. Make sure to use high-quality and professional images for your products.

Your product pages should have a brief description of the product, its price, and, if possible, how many items are remaining. Prominently display the “Add to cart” CTA on the product page to ensure your customers find it easily.

Create a product category page where you bunch up similar products into categories. Then create filters to help your customers fine-tune their search to find the products they want. So, the filters could include price, review, count, or newest.

As you create your website, make it as convenient as possible for your customers to reach out to you. So, have a “Contact Us” page or a live chat messenger, so your customers can reach you if they have questions. Additionally, have an in-depth FAQ section to address the most common questions your customers have.

Moreover, create landing pages for promotions and offers you may want to provide to your customers to make more sales. You can create pages for timed offers, discounts, and coupon codes.

Choose what payment options you'll add to your store to offer convenience for customer payment. Then decide on the shipping options you want to use to deliver products to your customers.

Once you're done setting up shipping options, you can finally launch your own online store.

How do I get buyers to my online store?

The first way to attract customers is to have a beautiful, easy to navigate store, this way, customers are attracted to the store, and they can find what they're looking for easily and fast 

The second way is by promoting your store on social media. For example, when marketing on Facebook, have posts on special offers or new products that you've added to your store. This way, customers will be interested to see what you offer.

The third way is through email marketing. Have an opt-in form on your website to collect your customers’ email addresses. Then send them emails with special offers, promos or to introduce new products.

Finally, provide stellar customer service to your current customers so they can refer their friends and family to your store.

Is now a good time to start an online store?

With the pandemic causing a reduction in movement and giving people more time to be online, starting an online store can be a golden opportunity. All you need to do is know your target audience, where they're located (so you can think about shipping options), and if the cost to start the store fits your budget.

Online Store Builders: Which is Best for You?

We’ve highlighted the16 best online store builders available. But how do you choose the one that best fits your needs? 

Well, we’ve created a quick guide to help you choose the right online store builder for your business.

Note: You don’t have to choose one web-store builder right away based off of reviews or the company’s description. Instead, try out a few and then choose the one you like. Ultimately, the web-store builder you choose should be user-friendly, customizable, mobile responsive, and give you full control of your store.

Written by
Martin Luenendonk
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