16 Best Online Store Builders to Launch Your Ecommerce Website

With 170 modern-looking themes, Shopify provides a variety of sleek designs across all devices regardless of your coding knowledge. Shopify's drag and drop editor lets you personalize the templates easily.

Shopify provides various discount codes, shipping rates, tax settings, and dropshipping capability with direct import from AliExpress.You can acquire new customers through Sendinblue subscription forms and get the perfect POS setup.

You get to sell online through your Facebook page, Instagram account, Pinterest business account, Amazon, and eBay, embed the “Buy” button on a website or a blog, or even sell in person with your brick and mortar shop or a pop-up shop.

Shopify lets your customers pay through all the major payment processors. You can access Shopify Payments for your clients to pay directly on your online store. Shopify Payments is PCI compliant and supports 3D Secure checkouts.

Shopify's app store offers over 3,200 apps for inventory management, delivery management, store design, sourcing & selling, marketing, referrals & rewards, and all the features you need to increase your online sales.

BigCommerce offers 12 free templates and over 180 reasonably-priced themes. You can even find multiple style variations on particular themes. All the themes display automatically on any device and are AMP-enabled.

You can import products, set up inventory tracking, manage stock levels, analyze purchase trends, process orders, print invoices, and access the multi-currency functionality in all plans without extra cost.

BigCommerce lets you activate real-time shipping quotes, provide discounts for the commonly-used shipping services through the ShipStation app, and offer your customers in-store pick-up, next-day delivery, and shipping tracking.

If you don’t want to set up tax calculation rules, you can connect with a third-party tax service to calculate your taxes automatically. Moreover, you can display a label on your online store stating whether the product price includes tax or not.

BigCommerce provides access to its checkout SDK. You can choose from a library of JavaScript checkout elements and customize everything from the background details to the steps the customer needs to move through in the process.

The builder lets you utilize its coupon codes & discounts, and newsletters through tools like MailChimp, HubSpot, and iContact to maximize your conversions and take advantage of the abandoned cart recovery, Google AdWords, and buy buttons.

The tool provides three options to accept credit card payments, including PayPal powered by Braintree, third-party payment processors, and Square POS. There are no additional transaction fees, and you can access all the major mobile wallets.

You can choose from 16 online stores and over 80 standard themes. All the themes are responsive, mobile-friendly, and exceptionally beautiful. The design module allows you to customize most of the template elements.

In Squarespace Commerce, you can access multi-dimensional product variants. The amount of products and SKUs is unlimited. You can send shipping notifications, update the stock, print shipping labels, and issue refunds from the dashboard.

After signing up, you will receive a Mailchimp integration for your new eCommerce site as a standard. You can connect your online business with your social media profiles and cross-post your content across your site and social media.

Squarespace Commerce allows you to add a blog to your website, write posts, enable comments, and elevate customer engagement by pushing the posts on social media.

While Stripe integrates with Squarespace as the default payment option, the website builder accepts all major credit cards. Apple Pay is also a payment option, and there are no monthly fees with Stripe or PayPal.

You will have everything from unlimited product support to a built-in shopping cart with Squarespace Commerce. The flexible POS system allows you to synchronize your pop-up shop and retail outlet inventory with your online store.

The open-source model ensures that you retain full ownership of your online store's content. The platform is infinitely customizable, with more than 400 extensions and the capability to integrate with other WordPress plugins.

There are 49 themes in WooCommerce that you can choose, three of which are free. Storefront is the official theme recommended for new users. To extend your Storefront theme to a specific eCommerce store type like sports and bookstores, you can do so for $0 to $39 per month.

With over 25 order and inventory extensions, you can easily handle custom, split, and bulk orders. The free inventory management tool ATUM lets you edit inventory, suppliers, SKUs, locations, weight, and prices.

WooCommerce shipping is a built-in free tool through which you can provide different shipping options, access discounted shipping rates, and print USPS & DHL labels. You can even start an AliExpress dropshipping business through WooCommerce dropshipping.

WooCommerce provides a basic shopping cart functionality that comes out of the box. You can enhance the shopping cart capabilities at no cost through checkout and shopping cart blocks in the form of WooCommerce Blocks.

The best option here is the WooCommerce payments tool, through which you can manage the payments directly from the dashboard.

You can sell all kinds of physical and digital goods in Wix or accept payments for bookings if your business involves customers taking classes through the Wix Bookings app. With a built-in product zoom, the customers can check your product in full detail.

Wix eCommerce allows you to sell unlimited products. In the Wix Stores app, you can manage your inventory and deploy product tracking. With the ShipStation app, you can connect your store to a dropshipping company.

Through Wix eCommerce, you can print personalized shipping labels, track orders from the dashboard and set shipping & tax rules.

After downloading Ecwid to use alongside your online store, you can sell on Facebook and Pinterest. Through Ecwid, Wix lets you sell across Instagram, Amazon, Facebook, Pinterest, and more.

Ascend is an advanced feature that helps you promote your brand, unlock advanced SEO, and automate your workflow in one place. You will receive guidance to get started with SEO, and the tool will help you find the best keywords and internal linking strategies.

This is Wix's built-in mobile store app that allows you to create product galleries, generate discount codes, set up a mobile-optimized online store and sell unlimited products, start a dropshipping business, accept credit card and offline payments, create newsletters, and more.

Create different versions of your existing website in various languages. You can translate text, links, images, and SEO settings.

Shift4Shop’s editor allows you to add products, categories, pages, and blog posts, and you can customize more than a hundred templates through CSS and HTML.

The ad-on tools Shift4Shop offers cover everything from store design, visitor engagement, email marketing services, the affiliate marketing tools to chat apps, fulfillment systems, accounting software, and tax calculators.

The tool displays the transactions in a logical format for easy tracking, and the shopping cart tool notifies you of the current state of the stock, daily sales total, new orders coming in, due orders, and monthly sales stats.

By default, the platform offers PayPal and Stripe, but you can integrate with 100 other payment gateways like Authorize.net, Amazon Pay, Visa Checkout, and Google Pay.

You can access the sitemap builder, gift cards & affiliate referrals, email campaigns, and even connect to Google Analytics to view the online store statistics from your dashboard.

Shift4Shop equips you with integrated web hosting, free domain registration, renewal, and transfer under PCI compliance.

AI website generator will help you design a site automatically. Zyro’s AI-powered content writer will generate authentic, SEO-optimized site content.

The AI branding tools will generate a unique logo, slogans, and business name, and the AI heatmap will predict the site parts that will have the most engagement.

With Zyro, you will be able to track your customers’ orders until delivery, categorize your products, and always have an up-to-date insight into the stock. You can generate your shipping rates with carriers like UPS or FedEx or set the automatic ones.

Zyro lets you sync your web store and sell on Facebook, Instagram, and Amazon. Zyro expands your marketing further with tools such as the Messenger Live Chat, Google Analytics, Snapchat Pixel, Twitter, Facebook Pixel, and Pinterest Tag.

You can add a blog to your website, categorize posts, integrate Google Analytics into all plans to track site performance, and add Facebook Messenger and WhatsApp live chat.

Zyro ensures access to millions of high-quality images with its integration with Unsplash.

Selz gives your store the access to add products to an existing website, social platform, or a blog and embed the buy now buttons on your store. You can install a WordPress plugin, sell on Facebook and Instagram, and integrate with Google Smart Shopping.

Through the shopping cart feature, your customers can finish the checkout directly through your site. Allow customers to set their prices with the pay what you want functionality.

The tool will handle your SKUs, order notifications, numerous shipping integrations, and refunds. Selz lets you utilize integrations with the shipping services and provide real-time shipping rates and options at the checkout.

You will easily track stock levels and automatically pause all sales for sold-out items. Gain access to product and category-specific meta tags, URLs, and titles. Publish informative articles through the blogging feature and elevate the SEO.

Engage with and incentivize your customers with loyalty programs, discounts, and free shipping, and integrate with comment and rating apps. Initiate direct communication with customers through in-app messaging.

Sell e-books, videos, apps, and online courses through the Digital ninja features, and take advantage of  Selz’s unlimited hosting and automatic delivery options.

Selz will let you connect to the third-party web analytics tools like Google or Bing Analytics, and the app store will offer access to integrations such as Campaign Monitor, AWeber, Mailchimp, Salesforce, Xero, Disqus, and more.

Square Online allows you to access the Square POS functionality for free if you already use it in your brick-and-mortar shop. Manage your inventory from a single dashboard, and synchronize your physical and online store for stock received, inventory recount, restock return, damage, etc.

Select how you want the software to calculate the shipping rates for the areas you are shipping to, print shipping labels in the Performance or Premium account, and keep track of the pending orders.

In Square Online, you can use pop-ups to offer coupons, collect emails, make announcements, and verify age. The pop-ups here are designed not to be too intrusive, easy to exit, yet visually appealing.

To unlock past the automatic order confirmation emails and access and activate the abandoned cart and item reviews, you will need to upgrade to the Performance or Premium plans.

Integrate your online store with Instagram. Connect with eCommerce platforms like WooCommerce or BigCommerce to generate your store and domain name through another provider and process payments through Square.

Like with Shopify, you will need to manually calculate the tax rates when shipping to areas outside the U.S. and Canada. However, this free tool will automatically account for taxes within all states in the U.S. and apply Canada’s 5% tax rate.

In PrestaShop, you can update stock with suppliers, restock inventory, synchronize with sales channels and accounting, sync with third-party systems, and analyze sales & stock levels.

The software lets you control how the products appear in Google Search, leverage the Google Rich snippets from the marketplace, and set up page redirects. SEO Audit is a best-seller module that allows you to write search engine and user-friendly content and detect any SEO problems on every page of your website.

PrestaShop Ads is a marketing tool that allows you to advertise on Facebook, Amazon Ads, Google Ads, or Instagram. PrestaShop assists you with your marketing strategy with other features such as special offers, discounts & coupons, free shipping, gift wrapping, affiliate programs, and more.

Activate the product health check functionality to improve data feed quality and resolve data feed-related issues. Identify your store’s top competitors across online marketing platforms and set marketing strategies for the competitive products.

The tool offers over 4,000 free and paid modules that can help you customize your online store, boost conversion rates, and satisfy your customers. Expert developers designed these modules, with the cheapest ranging between $30 and $50.

The intuitive page builder supports all content types, and you can schedule, preview, and publish content changes in the future while placing the page builder on autopilot. Reposition content elements and speed up page updates with in-content editing.

The Adobe Sensei AI provides actionable data analysis and automates site content creation, catalog updates, product recommendations, fulfillment, customer targeting, and segmentation. Leverage the AI-generated product recommendations across key touchpoints to boost the conversion rates.

Offer home shipments, in-store pick-ups, and online purchases to your customers, and allow store associates to fulfill orders from PC, PoS, or tablets. With flexible fulfillment options and sourcing algorithms, you can identify the closest location to fulfill orders and meet the customers’ requirements.

Deliver blazing-fast search results and personalized results on every shopper query through a free extension you can download from the marketplace. Activate the search-as-you-type functionality, ensure your customers narrow their search quickly through multiple filters, enable browsing by category, and more.

Integrate with ShopRunner and provide a subsidiary for FedEx for your store. Through this tool, you will handle increases in package volume through two-day shipping and provide seamless checkouts and returns.

With support for 4000+ apps through the Zapier integration, you can automate your work in all areas, from accounting to customer management. You can update prices, track inventory, or snap product pics straight from your phone through the mobile app.

Volusion’s themes are visually-appealing and responsive, and you can make each page unique with drag and drop content blocks for social media, images, videos, testimonials, and create slideshows.

Allow your customers to locate the products in your online store. Highlight the discounts & products on your homepage with a free, attention-grabbing slideshow feature.

Inform your customers about your product and its performance with reviews, social sharing, and availability notifications. Volusion lets you set different prices for different product variants for more expensive supplies.

In Volusion, you can specify shipping types, request signatures, offer special discounts and flat-rate options, and set overall shipping rates. The simple and intuitive returns system will manage all returns while taking the workload off your hands and leaving the customers happy.

Weebly provides worldwide and regional shipping options, including total order price, flat-rate, weight, and item quantity in real-time carriers such as UPS, USPS, FedEx, and DHL. You can activate the onsite pick-up with opening times and instructions.

The software enables your customers to access your store over their phones and tablets through a built-in mobile shopping cart. The Android/iPhone mobile apps let you monitor and update your online store on the go. You can add new products, photos, descriptions, and product variations and receive instant notifications when a product is purchased.

Manage a couponing system directly from the Weebly dashboard, and create coupons by code, date, and quantity. Set coupons for specific product categories and products over a certain amount, and set up coupons to grant free shipping for your customers.

With Square gift cards, you can allow your customers to send digital gift cards to the recipients of their choice. After a completed purchase, Weebly automatically sends out an email with a gift card and a redemption code. The recipient can use the card multiple times with a healthy balance.

The software allows your customer to find the most relevant products. Through Weebly, you can activate search filtering options by different categories like price, color, or other product variations.

You will find hundreds of add-ons and integrations in the X-Cart marketplace. You can even integrate with Zapier and connect your store with over 4,000 third-party apps. You will find user ratings and reviews for each app in the marketplace.

X-Cart allows you to leverage the loyalty programs, advanced banner system, exit offers, and more to turn one-time shoppers into loyal customers. Along with cross-selling, up-selling, and featured products, the tool provides tracking analytics like Google Analytics and Mixpanel to turn customer insights into actionable steps.

The tool lets you track products and variants, group your products by type, add multiple images, and set up notifications for best-sellers and low-stock items. After you activate real-time shipping calculations, your customers will receive an estimate of their shipping costs before placing an order.

The software automatically generates clean URLs and meta tags whenever you list a product. If you don’t prefer the automatic ones, you can configure your SEO terms. X-Cart ensures you leverage the configurable page titles and sitewide SiteMap to increase your CTR and rank higher in the organic search.

The tool enables you to access more than 50 payment processors through a PCI Level 1 -certified payment application called X-Payments. X-Cart allows recurring payments and subscriptions, plus PCI-compliant storage of credit card details.

You can use the automatically-generated page titles and meta descriptions or edit your versions. The URLs that Ecwid generates automatically will be included in the title you give to your products. The software continuously works on improving the Google SEO Core Web Vitals targets for speed, responsiveness, and visual stability.

Through Ecwid’s marketplace, you can access Wholesale2B, Syncee, Spocket, NextsChain, Sup, Printy6, and Printful and activate the dropshipping functionality. The Printful app gives you the chance to create products with your images or logos.

Ecwid lets you set up that your visitors’ locations get automatically identified and that the tax rates get applied automatically. For digital products, Ecwid caters to EU’s VAT MOSS requirements.

With a dedicated plugin for WordPress, you can add an Ecwid store to your WordPress site in a few clicks.

Ecwid lets you charge flat-rate, weight-based, or offer free shipping to your customers. The tool lets you leverage the built-in integration with different carrier companies. Through Ecwid, you can automatically display their shipping rates for customers’ orders.

Ecwid is more generous than Shopify and BigCommerce in capping digital file sizes, allowing you to sell files up to 25GB in size for all its paid plans.

Big Cartel offers 18 different themes to choose from, and they are all free. All themes are entirely free, fully responsive, and aesthetically pleasing.

You can leverage the basic drag and drop functionality, a decent number of Google fonts & branding elements flexibility, and the straightforward layout Big Cartel provides. If you have the technical skills, you can edit the CSS and HTML code of the themes and control their appearance.

Integrate with external payment gateways like Stripe, PayPal, Square, and Venmo with no transaction fees when accepting payments, regardless of the gateway.

With a paid plan and Stripe payment gateway, you will be able to activate the subscription functionality. Through subscriptions, you will be able to accept monthly payments and ship items to your subscribers regularly. You can also accept monthly donations, which is especially useful for artists who want to increase their merchandise sales and recurring revenue.

The tool provides a fully-responsive design, valid HTML markup, automatically-generated SiteMap, clean URLs, alt text editing feature, and canonical URL capabilities.