13 Best Ecommerce CRM Software Of 2024

Want to keep a close eye on interactions customers have with your brand?

Or want to take your customer experience to the next level?

Consider a CRM System.

For any eCommerce business, it’s vital to keep track of all customer relationships to ensure the longevity of your business.

In today’s article, we will look at the best eCommerce CRM software solutions in the market today and how to choose the right one.

Best eCommerce CRM Software

1. Pipedrive

Best eCommerce CRM Software Overall

Pipedrive is a sales-focused CRM designed for teams of all sizes.

It has over 90,000 businesses taking advantage of its arsenal of features to boost sales and build relationships with its customers.

This tool is one of the most comprehensive yet affordable CRM systems that eCommerce business owners will find out there.

With it, you can run powerful email campaigns, keep in touch with customers, and re-engage abandoned carts – possibilities are endless.

Main Features

Pricing

Pipedrive offers four plans:

• The Essential plan at $12.50 user/month, billed annually
• The Advanced plan at $24.90 user/month, billed annually
• The Professional plan at $49.90 user/month, billed annually
• The Enterprise plan at $99 user/month, billed annually

2. Copper CRM

Best CRM System for Growing eCommerce Businesses

Another CRM worth considering is Copper CRM, as it is for small eCommerce businesses looking to strengthen customer relationships.

Copper CRM eases what used to be complicated to accomplish for eCommerce managers.

Main Features

Pricing

Copper offers three plans.

• The Basic plan at $69 user/month, billed yearly
• The Professional plan at $99 user/month, billed yearly
• The Business plan at $149 user/month, billed yearly

3. Capsule CRM

Affordable CRM Tool for Small to Mid-Sized eCommerce Companies

According to Capsule CRM creators, the tool was designed for businesses with 10 to 1,000 employees – a category which most eCommerce businesses fall into.

Over 15,000 companies worldwide rely on Capsule CRM to build relationships with customers, so it surely has a good reputation.

Main Features

Pricing

Capsule CRM offers three plans:

• The Professional plan at $18 user/month
• The Team plan at $36 user/month
• The Enterprise plan at $54 user/month

4. Zoho CRM

Clutter-Free eCommerce CRM System with Advanced Tools

Zoho CRM is one of the most popular eCommerce CRM apps in the market today, so we cannot afford to leave it out. The reason why its popularity is partly because it was designed to empower organizations of all sizes.

The tool has all the standard eCommerce CRM features that you would want or need, as well as more advanced features like customer experience and demand forecasting.

Main Features

Pricing

Zoho CRM offers four plans:

• The Standard plan at $18 user/month
• The Professional plan at $30 user/month
• The Enterprise plan at $45 user/month
• The Ultimate plan at $55 user/month

5. Hubspot CRM

Best Free eCommerce CRM App for Entrepreneurs

Now the industry-standard eCommerce CRM system – Hubspot CRM. This is designed for larger eCommerce teams as it is centered on hyper-growth and taking your business to the next level.

Hubspot CRM has an organized and intuitive interface that can empower your workforce and lead to improved efficiency and customer relationships.

Main Features

Pricing

Hubspot offers four plans:

• The Free plan
• The Starter plan at $45/month, billed at $540/year
• The Professional plan at $450/month, billed at $5,400/year
• The Enterprise plan at $450/month, billed at $14,400/year

6. Marketo

Best for B2B eCommerce Businesses

Since 2006, Marketo has redefined what business owners know as marketing automation and customer relationship management.

Having been named a leader in the CRM space for eight consecutive years by global research firm Gartner, you know you’re in safe hands when you choose it to manage your business.

Features

Pricing

Marketo offers four plans:

• The Select Plan – Price based on database size
• The Prime Plan – Price based on database size
• The Ultimate Plan – Price based on database size
• The Enterprise Plan – Price based on database size

7. Creatio

Best Low-Code eCommerce CRM for Entrepreneurs

Creatio is a leading platform that merges business process management (BPM) features with eCommerce customer relationship management (ECRM) capabilities. The software can be delivered as a service (SAAS) or on-premise.

Features

Pricing

Creatio offers two plans with two deployment options:

• To get pricing for the cloud option, add the features you want from the Marketing, Sales, and Service section
• To get pricing for the on-site option, add the features you want from the Marketing, Sales, and Service section

8. Ontraport

Best for eCommerce Startups Looking for Simple ECRM

Ontraport is a fully-fledged CRM and email marketing platform that helps eCommerce businesses win more deals.

This tool is simple enough for beginners and sophisticated enough for experts.

Ontraport is built for teams tired of juggling separate marketing and sales tools and don’t want to hire a full-time administrator to manage the software.

Features

Pricing

Ontraport offers four plans:

• The Basic at $79/month for one user
• The Plus plan at $147/month for two users
• The Pro plan at $297/month for three users
• The Enterprise plan at $497/month for five users

9. amoCRM

Best Message-Based eCommerce CRM for Small Business

amoCRM is a multifunctional CRM specializing in taking conversations to the next level through messenger platforms.

The tool allows you to create chatbots with a code-free chatbot builder, ensuring your customer queries are dealt with 24/7.

Features

Pricing

amoCRM offers three plans:

• The Base plan at $15/user/month, billed annually
• The Advanced plan at $15/user/month, billed annually
• The Enterprise plan at $45/user/month, billed annually

10. Salesforce Pardot

Popular eCommerce CRM App for Businesses of All Sizes

Salesforce Pardot is an on-demand eCommerce CRM platform that offers applications for small, midsize, and enterprise organizations focusing on sales and customer relationships.

Main Features

Pricing

Salesforce Pardot offers four plans:

• The Growth plan at $1,250/month, billed annually
• The Plus plan at $2,500/month, billed annually
• The Advanced plan at $4,000/month, billed annually
• The Premium plan at $15,000/month, billed annually

11. ActiveCampaign

Cheap eCommerce CRM With Marketing Automation

ActiveCampaign is a cloud-based sales and marketing platform that offers eCommerce functionalities, customer relationship management, and marketing automation in one suite.

This tool helps small businesses manage customer experiences and streamline sales with ease.

Main Features

Pricing

ActiveCampaign offers four plans:

• The Lite plan at $7.50/month for 500 contacts
• The Plus plan at $35/month for 500 contacts
• The Professional plan at $79.50/month for 500 contacts
• The Enterprise plan at $139.50/month for 500 contacts

12. Insightly

Best CRM Tool for Growing eCommerce Businesses

Insightly is a cloud-based CRM software targeting growing small to mid-sized eCommerce businesses.

Over 1.5 million users worldwide rely on Insightly to deliver projects on time, build customer relationships, and securely manage all their customer data in one place.

Main Features

Pricing

Insightly offers three plans:

• The Plus plan at $29 user/month, billed yearly
• The Professional plan at $49 user/month, billed yearly
• The Enterprise plan at $99 user/month, billed yearly

13. Zendesk Sell

Best for Integration with Zendesk Products

Zendesk Sell is a web and mobile-based eCommerce CRM app that allows sales professionals to track leads, manage sales, and proactively engage with customers.

The software has a standalone sales automation module with web self-service and integrated channel management.

Main Features

Pricing

Zendesk Sell offers three plans:

• The Sell Team plan at $19 user/month, billed annually
• The Sell Professional plan at $49 user/month, billed annually
• The Sell Enterprise plan at $99 user/month, billed annually

Key Features of Ecommerce CRM Software

1. Detailed Data Analytics

Through detailed data that you collect within the CRM, you can identify popular services/products, marketing campaign effectiveness, best customer acquisition channels, and customers who are engaging the most with your brand.

All this data is vital as it gives insights into your customers’ shopping patterns and preferences. You can use that knowledge to laser-focus your marketing campaigns on profitable customer groups or regain customers who have abandoned their carts by luring them back with some incentives or sending them polite reminders.

2. Reporting

You can’t know if the effort you’re putting into your store is bearing fruit or falling to waste without any sought of measuring.

Any eCommerce CRM software needs to have robust reporting tools to effectively measure communications and figure out the return on investment (ROI) without a hassle.

From emails to campaign reports to engagement paths to landing pages to engagement. If interactions take place on your CRM or website, it can be measured!

Make sure the CRM feature is user-friendly and making small or large changes can be done swiftly in response to findings.

3. Customer Segmentation

Social media platforms and search engines learn from your search activity and patterns to learn more of your preferences and present you with relevant information you're looking for.

Similarly, the best eCommerce CRM tools have to allow you to create segments of your customers based on spending history, interests, gender, past actions, and priorities of clients.

All that will enable you to create personalized marketing campaigns for each segment and improve conversion rates.

4. Social Media Integration

Running an eCommerce store without active social media management is essentially throwing away your money.

Social media is the pillar of any marketing and branding strategy of most eCommerce businesses, as they can interact with customers and build their brand image simultaneously.

Most traffic that online stores get these days comes from social media platforms so your CRM needs to have seamless integration with popular social media channels. This will not only increase your reach but will also allow you to make more personalized connections with customers, which can prove a game-changer for your business.

5. Chatbots

Chatbots are a key component of eCommerce CRM as it helps customers quickly resolve simple queries while reducing your customer service costs by up to 30%.

A chatbot can source customer data from the CRM database like name and area, to provide a personalized experience for web visitors and can transfer the chat to a real agent if the bot can’t resolve the query.

Choosing the Right Ecommerce CRM

When choosing the right CRM software for your eCommerce business, think about where your business is going to be in 12-18 months as you can outgrow the current platform of choice.

• Pipedrive is the best eCommerce CRM software overall as it doesn’t require a hefty upfront investment, can scale with your organization, and is easy to set up.
• Copper sometimes runs ads with the words “If you know how to use Gmail, you know how to use Copper,” which from our rigorous testing found to be 100% true. We also found that the eCommerce features that Copper offers set it apart from a lot of the competition.
• If you’re running an eCommerce store with various processes already in place and looking to scale up operations – Capsule CRM might be the best solution for you. The platform is much more than an eCommerce CRM as it is loaded with powerful marketing and sales automation tools as well.

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