6 Best AI Email Marketing Tools in 2025

AI email marketing tools are quickly becoming a game-changer for businesses of all sizes, with 49% of marketers leveraging AI to craft personalized content and drive conversions.

Are you a marketer, a small business owner, or managing an online store? Incorporating AI into your marketing strategy can transform your campaigns and set you apart from competitors.

However, navigating the vast selection of AI email marketing tools to find the right fit for your needs can feel overwhelming.

This article covers the 6 best AI email marketing tools that can help you optimize your strategy, enhance engagement, and achieve measurable results.

Let’s dive in!

Best AI Email Marketing Tools in 2025

Here is the best AI email marketing software in 2025.

• Klaviyo: Best Overall
• ActiveCampaign: Best for Marketing Automation
• Constant Contact: Best for Beginners
• Brevo: Best for Growing Businesses 
• Moosend: Most Affordable Provider
• GetResponse: Best for Transactional Emails

1. Klaviyo

Best Overall AI Email Marketing Platform

Klaviyo is one of the most powerful and effective AI email marketing software renowned for its game-changing features. Over 157,000 brands in 80+ countries use Klaviyo to supercharge their email marketing campaigns.

Key Features

• Predictive Analytics: This feature helps forecast customer behavior, such as next order date, lifetime value, and churn risk. It enables personalized product feeds, showing customers items they're most likely to buy, enhancing their experience and driving conversions.
• Generative AI: Flows AI instantly designs workflows based on your descriptions and Segments AI creates precise audience segments with minimal input. Email AI crafts engaging subject lines and content while SMS AI simplifies campaign management and message replies. Reviews AI provides headline suggestions and drafts thoughtful responses.
• A/B Testing: Klaviyo’s personalized A/B testing delivers tailored content to each user. This feature helps you quickly identify the top-performing subject lines, images, offers, and CTAs to maximize engagement and conversions.
• Smart Send Time: Klaviyo’s AI optimizes send times based on your specific audience, ensuring your emails reach recipients when they’re most likely to engage.
• Industry-Specific Benchmarks: This feature gives you a clear view of how your business stacks up against others with similar size and market dynamics. By analyzing data from 100 comparable companies, Klaviyo provides tailored insights, ensuring you can optimize your marketing efforts with confidence and precision.

Pricing

Read More About Klaviyo Pricing

Klaviyo offers a free plan that lets you send up to 500 emails per month, 150 free monthly SMS/MMS credits, and email support for the first 60 days.

The paid plans include:

• The Email Plan is great for growing businesses, offering mobile push notifications and email and chat support.
• The Email and SMS Plan is perfect for businesses looking to reach customers through email and SMS campaigns.

The cost of the paid plans vary based on the number of active profiles you have.

2. ActiveCampaign

Best AI Email Marketing Tool with CRM and Sales Automation Tools

ActiveCampaign is one of the best AI email & marketing automation tools for personalizing your marketing campaigns.

With hundreds of thousands of customers in over 170 countries, this AI-powered marketing automation tool boosts email interactions and conversions.

Key Features

• AI-Suggested Segments: Leverage ActiveCampaign’s intelligent insights to segment your customers based on behavior, preferences, and engagement patterns. This feature helps you prioritize high-value leads, deliver more personalized content, and optimize your campaigns for better engagement and higher conversions.
• Predictive Sending: ActiveCampaign’s predictive sending feature identifies the ideal times to deliver your campaigns, tailoring delivery based on each contact’s unique preferences and past behavior for maximum impact.
• AI-Powered Automation Builder: Create automations effortlessly with ActiveCampaign’s intuitive drag-and-drop interface and AI-powered assistance. Just describe your goal and the tool will build custom automation for you.
• Generative AI: Speed up your content creation with AI-powered tools that make writing easier. From generating unique subject lines and catchy headlines to refining email content and testing CTAs, generative AI helps you quickly produce compelling content.

Pricing

Read More About ActiveCampaign Pricing

ActiveCampaign gives you a 14-day free trial, and you can sign up without entering any credit card details. However, the free trial is limited. Switch to one of its premium plans to enjoy better features.

Here are the plans:

• The Starter Plan is well-suited for small businesses but offers limited AI tools like the AI-powered automation builder.
• The Plus Plan is great for small businesses that want access to Generative AI and powerful customer insights features.
• The Pro Plan is perfect for teams that need full omnichannel marketing automation and the predictive sending feature.
• The Enterprise Plan is ideal for growing teams that want to enhance their marketing with unlimited email testing and enterprise-level support.

3. Constant Contact

Easy-to-use AI Email Marketing Software with Intuitive Features

Constant Contact stands out as a top AI email marketing platform, allowing you to effortlessly create multi-channel campaigns. This AI-powdered software provides easy-to-use email marketing tools to drive revenue and boost your business.

Key Features

• Multi-Channel Campaigns: Build and monitor campaigns across email, SMS, and social media in just a few clicks. Let Constant Contact AI handle the setup while you track performance in a single, intuitive dashboard.
• BrandKit: Input your website URL, and let AI instantly generate a library of branded assets, including your logo, colors, and imagery. Use these ready-made elements anytime to create cohesive emails, social posts, and more with minimal effort.
• AI Content Generator: Got something to say but unsure how to start? Just share a few details, and let the AI content generator handle the rest. This feature generates multiple drafts tailored to your needs that you can refine.
• AI-Powered Spam Detection: Let this AI feature keep your emails out of spam folders by filtering suspicious content. With a 97% deliverability rate, your messages reliably reach your audience’s inbox, helping drive engagement.

Pricing

Read More about Constant Contact Pricing

Constant Contact offers a 14-day free trial across its pricing plans with a 30-day money-back guarantee.

Here’s a breakdown of Constant Contact plans:

• The Lite Plan is ideal for small businesses and offers AI content recommendations and hundreds of professionally designed drag-and-drop email templates.
• The Standard Plan is great for teams requiring access to advanced email marketing features including Subject line A/B testing and personalization.
• The Premium Plan is best for large teams needing advanced email marketing automation and segmentation tools.

4. Brevo (formerly Sendinblue)

Top-Notch AI Email Marketing Tool for Growing Businesses

Brevo (formerly Sendinblue) is a dynamic all-in-one platform with state-of-the-art AI email marketing, SMS, and Chat capabilities for effective customer relationship management.

Over 500,000+ customers worldwide trust Brevo, including top corporations like eBay, Michelin, Amnesty International, and Louis Vuitton.

Key Features

• Brevo AI-Assistant: This feature streamlines your workflow by automating email creation, summarizing live chats, and fine-tuning your tone—all with just a few clicks. This frees up your time, so you can focus on growing your business while maintaining professionalism and precision in every interaction.
• Predictive Sending: Use AI to determine the best time to send emails based on each recipient’s past interactions. This tool ensures your emails reach them when they’re most likely to engage, improving your chances of a successful campaign.
• Email Automation: Select from templates or use Brevo’s drag-and-drop editor to create custom automations. Engage customers with messages like welcome series and abandoned cart reminders, and trigger cross-channel campaigns across email and SMS.
• Seamless Integration: Brevo integrates with over 150+ digital tools including WordPress, Elementor, Shopify, Outfunnel, BigCommerce, WooCommerce, Magneto, PrestaShop, Optinmonster, Zenkit, Convertful, Stripe, and Salesforce.

Pricing

Read More About Brevo (formerly SendinBlue) Pricing

Brevo offers a free plan with access to 300 emails daily, customizable email templates, and SMS & WhatsApp campaigns.

Here are Brevo’s paid plans:

• The Starter Plan is best for growing businesses that want access to no daily sending limit, no Brevo logo (add-on), and basic reporting & analytics features.
• The Business Plan is ideal for marketing managers and eCommerce professionals needing marketing automation, predictive sending AI, landing pages, A/B testing, and advanced statistics features.
• The Enterprise Plan is perfect for large teams that want access to unlimited contacts, sub-account management, advanced integrations, tailored onboarding, personalized support, and enterprise-grade security features.

5. Moosend

Affordable AI Email Marketing and Automation Software for Small Businesses

Moosend is a leading AI platform for small businesses and entrepreneurs focused on enhancing their email marketing performance. This software offers a user-friendly interface, combined with powerful automation features and AI capabilities, driving real revenue growth.

Major businesses globally including Vogue, Dixons, TEDx, Gucci, Domino’s, Sephora, and Nova use Moosend for their email marketing and automation needs.

Key Features

• AI Writer: Moosend’s Generative AI tool crafts compelling narratives by fine-tuning your customer data and ideas. This tool generates engaging content, from perfect subject lines to personalized stories, boosting click-through rates and driving engagement.
• Advanced Personalization: This feature goes beyond basic name personalization. You can segment your list based on customer behavior, like past purchases and abandoned carts, to send highly relevant, targeted emails that make an impact.
• A/B Testing Tool: Moosend lets you fine-tune every aspect of your email, from subject lines to content, for maximum engagement. You can benchmark subject lines, test variations, track performance, and refine your emails for the best-performing version.
• Fast Data Analytics: Get real-time insights into campaign performance, tracking opens, clicks, social shares, and unsubscribes. By consolidating data across marketing touchpoints, you can build detailed customer profiles and craft highly engaging strategies that resonate with your audience.

Pricing

Moosend offers a 30-day free trial with no credit card required, supports 1,000 subscribers, and lets you send unlimited emails.

This AI email marketing platform offers three premium plans:

• The Pro Plan is great for small businesses needing access to automation workflows, landing pages, and subscription forms.
• The Moosend+ Plan is ideal for teams needing access to transactional emails, audience discovery, dedicated IPs, and custom reports.
• The Enterprise Plan is best for large teams requiring priority support, premium campaign performance, and deliverability and strategy optimization.

6. GetResponse

Best AI Email Marketing Platform for Sending Transactional Emails

GetResponse is an all-in-one AI email marketing platform that combines powerful automation, email sending, and content monetization in a simple, user-friendly interface.

This powerful AI email marketing software boosts over 400,000+ customers worldwide and has a 99% deliverability rate for 160+ countries.

Key Features

• AI Recommendations: This feature boosts your sales by adding personalized product suggestions to your emails. By analyzing recipient data in real-time, GetResponse delivers tailored product suggestions that resonate with each individual, driving higher relevance and increasing conversion rates.
• AI Email Generator and Assistant: GetResponse collaborates with OpenAI to provide users with an AI-powdered email generator and assistant to write engaging emails. Enter your keywords and target details and let AI generate optimized content with relevant text and images tailored to your industry and audience.
• Email Autoresponders: Leverage AI to automate your email engagement with customized autoresponders that welcome new subscribers, send follow-ups, and deliver special offers. Set triggers based on actions or events to send tailored emails at the perfect time.
• Advanced Segmentation: This feature organizes your email list by behavior and engagement with custom tags and segments. You create targeted, data-driven email campaigns using dynamic, up-to-date segments to boost conversions.
• Email Analytics: GetReponse lets you monitor your email performance in real-time with detailed reports. This feature tracks key metrics like open rates, click-through rates, bounces, unsubscribes, and newsletter revenue.

Pricing

Read More About GetResponse Pricing

GetResponse provides a 30-day free trial, giving you full access to all features with no credit card required.

This comprehensive AI email marketing platform offers four premium plans:

• The Email Marketing Plan is ideal for individuals and marketers who want access to basic autoresponders, an AI email generator, and email marketing features.
• The Marketing Automation Plan is great for businesses that need newsletter revenue statistics, predictive email delivery, and advanced segmentation features.
• The eCommerce Marketing Plan is best for eCommerce brands that need eCommerce tracking and product recommendations features.
• The GetResponse Max Plan is perfect for large organizations looking for advanced features like SMS marketing, priority support, and AI recommendations.

Pros

• Powerful link review tool and A/B testing functionality.
• 200+ customizable email and landing page templates.
• 24/7 email and chat support.
• Integration with popular eCommerce and CRM platforms.
• Easy-to-use interface.

Cons

• Pricing can be expensive for small businesses.
• Limited template customization options.
• Advanced automation features are reserved for higher-tier plans.

AI Email Marketing FAQ

What Are The Best AI Email Marketing Tools in 2025?

Choosing the right AI email marketing software can be challenging with many options tailored to different goals, budgets, subscriber sizes, and features.

Luckily, we've done the research for you and compiled a list of the top AI-driven email marketing platforms to save you time. The smart approach is leveraging free plans or trials to test the platforms before committing to a paid plan.

Here are our top 5 picks for your AI email marketing needs:

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