Sendinblue Pricing – Which Plan is Right For You in 2024?

Updated Dec 6, 2022.
Sendinblue is the Best free email marketing service for small businesses for transactional and trigger based emails

Sendinblue has emerged as one of the best email automation tools, partly because of its affordable pricing plans. The platform has made a huge appeal to email marketers. Regardless of the size and scope of your email marketing, there is a Sendinblue plan for you.

With that said, when it comes to choosing a pricing plan, making an informed decision is of utmost importance. The goal of this post is to discuss the Sendinblue plans and help you make the most of this platform.

Sendinblue Pricing Comparison: Which Plan Should I Pick?

Sendinblue has four plans including a free one. The paid plans start at $25 per month. The free plan offers decent features that may be enough for a basic-level email marketing campaign.

Let’s dive into the plans.

1. Free

Best Sendinblue Plan for Users Who Want to Test Out the Platform

Sendinblue Free Plan

If you are thinking of getting started with your email marketing efforts without spending a penny, consider using Sendinblue’s Free plan. This plan allows you to have up to 2,000 contacts and automate your email marketing.

For SMS and transactional emails, the Free plan is ideal. Thanks to the API features, you can easily integrate your emails with the CRM.

Many entry-level email marketers use Sendinblue’s Free plan before they get into other email marketing software tools.

The Free plan will allow you to use pretty advanced features such as custom signup forms, segmentation tools and contact management.

2. Lite

Best Sendinblue Plan for New Marketers

Sendinblue Lite Plan

The Lite plan starts at $25 per month and allows you to have up to 2,000 contacts. In a month, you can send up to 100,000 emails whereas the Free plan allows only 10,000 emails.

The plan offers some advanced features . If you are thinking of automating your email campaign but the Free plan is no longer enough, consider using the Lite plan.

The price of this plan depends on the features you use. For example, the advanced reporting and white labeling features are add-ons, for which you have to pay $12 per month.

If your email campaign requires more features, you will have to consider getting the next plan: Premium.

3. Premium

Best Sendinblue Plan for Marketing Pros

Sendinblue Premium Plan

The Premium plan is the most popular of the three paid plans, partly because it offers the right balance between cost and benefit. Most marketing professionals like this plan because it suits their needs. Pricing starts at $65 per month.

With this plan, you are allowed to have as many contacts as you like. The Premium plan offers device reporting, geography reporting, heat map reporting and some other advanced reporting plans.

If you have defined your target market, and now you precisely know what you are doing, you are going to find the Premium plan immensely useful.

This plan meets most requirements for email marketing, but it has its limitations. If you need more features, the Enterprise plan may be the right choice for you.

4. Enterprise

Best Sendinblue Plan for Marketers Running Large-Scale Email Campaigns

Sendinblue Enterprise Plan

The Enterprise plan is a custom plan that meets the unique requirements of your business. For example, if you are thinking of getting in touch with a million subscribers, none of the other two paid plans are enough for your needs. In this case, you can consider using the Enterprise plan.

If you are on the Enterprise plan, you will be given a dedicated IP address, account manager, SLA, SAML, and SSO.

The plan offers many other unique features that do not come with other Sendinblue plans.

What Features Do The Different Sendinblue Plans Include?

1. Features of the Free Plan

If you are looking for a zero-cost plan for your email marketing campaign, consider using Sendinblue’s Free plan. An amazing thing about the Free plan is that it allows you to grow your email list without any limitation.

That means, you can significantly boost your email marketing activity without spending a penny. However, you are not allowed to send more than 300 emails per day.

The Free plan is highly useful for solopreneurs, bloggers and startups. You may find the features enough for your campaign, unless you are running an ambitious campaign.

The features include customizable templates, drag-and-drop editor, scheduling, list segmentation, and basic reporting. If you have a clear business plan, and now you want to test out the waters, the Free plan can help you start doing so.

You can reduce your workload by automating some parts of your workflows. For example, you can automate the process of sending follow-up emails. The Free plan also allows you to automate receipts and other individual transactional emails. Online retailers find this feature very useful.

However, the Free plan puts some restrictions on automation. In an hour, you are allowed to send up to 40 automated emails. Not more than 2,000 contacts can be included in your workflows.

With that said, if you are thinking of getting started with the process of automation, you will find this plan amazing. Sendinblue’s free plan is pretty generous compared to the ones provided by other email marketing tools.

2. Features of the Lite Plan

In addition to the features provided by the Free plan, here are the features that come with the Lite plan:

  • Email support
  • No limit on daily sending
  • Lite+add on: advanced statistics, A/B testing, and removal of Sendinblue logo.

The Lite plan is the cheapest Sendinblue plan, and it does not add a lot of extra features to the Free plan. In terms of templates, drag-and-drop editor, analytics and list-building tools, the Lite plan does not add much to the Free plan.

With the Lite plan, you get the same level of customer support, and the same transitional email and automation options.

Then what are you paying for? Well, you can send more emails. With the Lite plan, the monthly limit of emails 100,000.

The Lite+ plan offers some extra features, but for that you will have to pay an extra $12 per month. The extra features include advanced reporting, heat map analysis, A/B testing, and removal of the Sendinblue logo. You will find these features very useful if your focus is on building your personal brand.

If you are successfully running your email marketing campaign and the Free plan is no longer enough, you will need to upgrade to the Lite plan.

Sendinblue's pricing is determined by the number of emails, not the number of contacts. Sendinblue does not put a limit on the number of contacts, and this policy has set this platform apart.It allows you to send emails to more people and expand your reach.

3. Features of the Premium Plan

The Premium plan comes with some more advanced features. Here they are, in addition to the ones you get with the Lite plan.

  • Facebook ads
  • Marketing automation
  • Multi-user access
  • Landing pages
  • Telephone support

The Premium plan allows you to build landing pages and link them to your campaigns. It also gives you a higher contact limit for every workflow.

This plan is team-friendly because it offers multi-user access. You will get up to three inboxes. You will also get customer support via phone.

An astonishing thing about the Premium plan is that it allows you to send up to 1 million emails per month. This plan is for ambitious email marketers with an entrepreneurial mindset.

However, here is one thing to note: if you just need features like reporting, marketing automation and landing pages, Sendinblue is not probably the best platform out there. Yes, there are better ones (more on them later).

If you are running a small business (even if it is a fast-growing one) Sendinblue's Premium plan is not the best option for you. It is for marketers who are running large-scale email campaigns.

4. Features of the Enterprise Plan

The Enterprise plan is for marketers who need to send over a million emails per month. The plan has a custom pricing basis. In addition to everything in Premium, here are the features:

  • Priority sending
  • Custom volume of emails
  • Access for more than 10 users
  • 20+ landing pages
  • Customer success manager
  • SSO (SAML)
  • Priority support

The Enterprise plan allows you to set your email volume based on your actual needs. Other benefits include accounts for multiple colleagues, priority sending on the servers, and no limits on landing pages.

This plan will provide you with a dedicated IP address. That means, you will not have to send your emails from Sendinblue’s IP address; you will be able to send them from your own IP address.

The IP address has spam filters that provides protection against spam issues and maintains high deliverability rates.

If you use the Enterprise plan, you will also receive a far better customer service. A dedicated account manager will give you advice on technical issues, data analysis, and your campaign in general.

Sendinblue Alternatives: Pricing Compared to Its Competitors

1. Constant Contact

Best Sendinblue Alternative for Email Marketers with a Budget

Constant Contact is the Best Sendinblue Alternative for Email Marketers with a Budget

Constant Contact is considered a strong competitor of Sendinblue, partly because of its cheaper pricing plans. Constant Contact has two pricing plans: Email and Email Plus that start respectively at $20 and $45 per month.

Both plans offer a 30-day free trial. If you are willing to spend on your email marketing campaign, but find Sendinblue's initial plan a bit pricey, consider using Constant Contact's Email plan. You can reach a lot of potential customers without spending a lot.

The easy-to-use interface of Constant Contact makes it fun to create engaging email newsletters. The platform allows you to segment your customers based on their behaviors, and thus create hyper-targeted emails.

2. ConvertKit

Best Sendinblue Alternative for Content Creators

ConvertKit is the Best Sendinblue Alternative for Content Creators

ConvertKit has three pricing plans including a free one. The paid plans, namely Creator and Creator Pro, start respectively at $29 and $59 per month.

Yes, the initial price is a bit higher than Sendinblue's, but as your campaign grows, ConvertKit becomes more budget-friendly than Sendinblue.

In terms of automation, ConvertKit is packed with a lot of functionalities, and some of the features are even more user-friendly than Sendinblue's features.

Everything about ConvertKit is thorough. The interface is more visually appealing than Sendinblue’s interface.

Another great thing about ConvertKit is that it offers multiple ways to get something done. So, you can try the methods and choose one that works best for you.

3. Moosend

Best Sendinblue Alternative for Small Businesses

Moosend is the Best Sendinblue Alternative for Small Businesses

Moosend is one of the cheapest email marketing tools and a strong competitor of Sendinblue. It has three plans including a free one.

The pro plan is the most popular, and it starts only at $8 per month. The Enterprise plan is a custom plan that provides you with the features that you actually need for your email campaign.

The Free plan allows you to have up to 1,000 subscribers. And your emails do not include any branded logo.

There is no limit on the number of emails you can send per contact. Moosend has visually appealing newsletter templates, and features that allow you to run an immaculate email campaign. Many wildly successful bloggers are now using Moosend.

4. Omnisend

Best Sendinblue Alternative for Online Stores

Omnisend is the Best Sendinblue Alternative for Online Stores

Omnisend has a free plan, two predetermined paid plans and a custom plan. The paid plans, Standard and Pro, start respectively at $16 and $99 per month.

Omnisend’s Free plan is pretty generous, allowing you to send up to 15,000 emails per month. The Standard plan is cheaper than Sendinblue’s Lite plan. Therefore, if you find Sendinblue’s starting price a bit higher, you can consider using Omnisend.

Omnisend takes pride in its advanced features. Even if you are on the Free plan, you will have access to some pretty good automation features. The Free plan also allows you to send up to 2,000 emails per day.

Omnisend does not put any limit on the number of contacts you can have, even on the Free plan. This generosity has really set the platform apart.

5. GetResponse

Best Sendinblue Alternative for Entry-Level Digital Marketers

GetResponse is the Best Sendinblue Alternative for Entry Level Digital Marketers

If you are just getting started with digital marketing, you may find GetResponse more convenient than Sendinblue. GetResponse has three predetermined paid plans and a custom plan.

The Predetermined plans namely Basic, Plus and Professional, start respectively at $15, $49 and $99 per month. You are allowed to try any plan for 30 days. GetResponse is cheaper than most other mass email services, and you get more than what you pay for.

If you just need some basic email automation features and are willing to pay for them, try GetResponse’s Basic plan. It is a cheaper option than Sendinblue’s Lite plan.

And if you need more advanced features, the Plus and Professional features will be more than enough, even if you are thinking of running a relatively large-scale email marketing campaign.

Sendinblue Pricing FAQ

How much does Sendinblue cost?

Sendinblue has four pricing plans including a free one. The Free plan has the most basic features needed for an email marketing campaign. It is pretty generous, and does not have any hidden charges.

The Lite plan, targeted for new marketers, starts at $25 per month. The premium plan is designed for marketing pros, and  starts at $65 per month.

And the Enterprise plan is for those who need customised email marketing features. The cost depends on the features you need.

Is Sendinblue free?

For those who want to try out Sendinblue without spending a penny, there is a free plan. The free plan offers features that may be enough for a basic level email marketing campaign.

If you are on the Free plan, you can send up to 300 emails per day.

The Free plan does not put any limit on the number of contacts, and this is a policy that has set Sendinblue apart from its competitors.

This plan has its limitations, though. Your emails include the Sendinblue logo. Your campaign reports do not have that many details.

If you just want to get an idea of what the platform can do for you, the Free plan is really good to get started with.

Is Sendinblue better than Mailchimp?

While Mailchimp is the go-to platform for most email marketers, Sendiblue can offer some advantages over Mailchimp. High-volume senders find Sendinblue more affordable than Mailchimp.

Sendinblue is a cheaper option for sending bulk emails. In some cases, it can be a lot cheaper.

Both Sendinblue and Mailchimp offer free plans, but it turns out that the free plan that Sendinblue offers is more generous.

Sendinblue allows you to enjoy unlimited contacts, and you have to pay only for what you send. No matter which plan you are on, Sendinblue does not put any limit on the number of contacts.

Most people who have switched from Mailchimp to Sendinblue notice that the latter provides more value for the price.

Does Sendinblue allow affiliate marketing?

Yes, the platform allows affiliate marketing. Sendinblue uses Tapfiliate software to run its affiliate program. You will receive €5 if you refer someone to Sendinblue. And if that person purchases a subscription, Sendinblue will give you an additional €100.
€100 is the minimum payment threshold. Payments are made once a month, through PayPal. To receive the payment, you are required to raise a manual invoice.

The procedure of joining the affiliate program is pretty straightforward. You just have to go to the Sendinblue affiliate page and complete the registration form.

Next Step: Choose the Right Sendinblue Plan for You

Choosing a plan is easy if you know what advantages different pricing plans offer. The choice should be determined by the type and scale of your email marketing campaign. If your campaign is not particularly large, most probably you will find the Lite plan enough.

And if you are still hesitant, feel free to try out the free plan. It will give you a pretty good idea of what Sendinblue can do for your campaign. There is no risk involved in the process. The only thing you have to do is to get started.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.