Constant Contact Pricing – Which Plan is Right For You in 2024?
These days, everyone in digital marketing is familiar with Constant Contact—a wildly popular email marketing platform. The platform has gained its popularity because of its advanced automation features and reasonable pricing.
With that said, there is a little bit of confusion surrounding the pricing of Constant Contact. In this post, we will discuss the Constant Contact Plans and help you pick the right plan for your email marketing campaign.
Constant Contact Pricing Comparison: Which Plan Should I Pick?
Constant Contact has two monthly pricing plans: Email and Email Plus that starts respectively at $20 and $45 per month. There is also a 60-day free trial. If you pay annually, you will get a 15% discount. Let’s dive a little bit deeper.
Best Constant Contact Plan for Marketers Just Getting Started
The Email plan is for those who are just getting started with email marketing. This plan comes with pretty advanced features such as tracking and reporting, customizable templates, and automated resending and built-in A/B testing.
For up to 500 subscribers, the pricing starts at $20 per month. If you pay for 6 months upfront, you will get a 10% discount. And if you pay for one year upfront, the discount will go up to 15%.
These discounts vary quite a bit. Some organizations may get up to 30% discount. Regardless of what country you belong to, your organization may qualify for the discounts. For this, you will have to provide some documents.
If you have a business with a small contact list, the Email plan may be a good pick for you. But if you have more than 500 contacts and your campaign needs more advanced features, you will have to upgrade to the Email Plus plan.
2. Email Plus
Best Constant Contact Plan for Marketers Who Need Advanced Features
The Email Plus plan comes with advanced features such as automated email series, event RSVPs, coupons, polls and more. The price starts at $45 per month, for 500 contacts.
On this plan, you can run a survey without paying an extra fee. The survey feature is a part of the Email Plus plan.
Small business owners who need advanced capabilities and automation find the Email Plus plan very useful. Email Plus allows 10 users, which can be a great advantage for a team.
This plan offers an interesting feature: customer consultation. It helps you get the best out of Constant Contact.
The online donations feature is very useful for nonprofit organizations. The feature allows your visitors to donate through a mobile-responsive, secure page.
There is a considerable price difference between the Email and Email Plus plans. So, before you commit to the Email Plus plan, make sure you really need these advanced features. This plan is for marketers who have set ambitious financial goals and taken email marketing as a part of the strategy.
The discounts described above are applicable to the Email Plus plan as well. Depending on your location, you can get a one or two month free trial.
What Features Do The Different Constant Contact Plans Include?
Unlike some other email marketing tools, Constant Contact does not have a free plan. However, its two paid plans, namely Email and Email Plus, offer free trials.
Since both plans are paid, both come with premium features. The main difference is in the number of contacts.
With that said, the Email Plus plan, quiet understandably, comes with some more advanced features.
First, let's take a look at the features that come with the Email plan:
1. Features of the Email Plan
The Email Plan is intended for email marketers with up to 500 contacts. If you have a relatively short list of contacts but you need some reasonably advanced features, this plan is for you. Here are the features:
- Up to 3 users
- Sign-up forms
- Monthly unlimited email sends
- Customizable templates
- Apps & integrations
- Industry-specific templates
- E-commerce marketing
- Tracking & reporting
- Contacts database
- List segmentation
- Contact list import
- Automated email resend
- List-building tools
- Subject line A/B testing
Marketing Channels & Engagement
- Social posting
- Landing pages
- Social monitoring & inbox
- Logo maker
- Facebook & Instagram ads
- Marketing calendar
- Image library
- Google Ads
- Google My Business
- Event management
- Multiple websites
- Free hosting
- SSL certificate
- Unlimited storage
- Website analytics
- Saving history
- Connecting a custom domain
- Sell unlimited products
- Transaction fee
- Accept online payments
- Digital products & downloads
- Inventory, order & tax management
- Transactional emails
- Local pickup
- Integrated shipping management
- Marketing Advisor (An add-on)
- Chat support
- Learning resources
- Phone support
Up to three users with different roles will have access to the account.
There are more than a hundred mobile-responsive templates to choose from. And you can customize them the way you want.
The Tracking & reporting feature provides you with easy-to-read features, and helps you measure the success of your marketing efforts.
The Email Plan makes contact Management super easy. All your contacts can be managed from one central place. You can group the contacts and send relevant and targeted emails.
This plan gives you some highly useful marketing automation features. The tools are compatible with your website as well as social networking sites, and you can grow your customer list on-the-go.
The plan comes with a host of features that make marketing engagement very easy. The Social Monitoring & Inbox feature provides you with reporting data that can be used to drive better results.
The AI-powered logo maker will come handy for. creating a visually appealing, professional logo. There are numerous options for customizing your logo. The Email Plus plan comes with a free image library that offers countless stock photos.
With the Google My Business feature, you can easily create your profile. It increases your visibility in Google Searches.
The Email Plan allows you to create up to three websites and manage them. Hosting is free. Constant Contact itself is the hosting service provider. If you do a little bit of research about email marketing tools, you will notice that Constant Contact is more generous than most other platforms.
You get an SSL certificate that ensures that your websites are encrypted. No need to worry about the safety of your customers’ sensitive information such as account passwords and credit card numbers.
The website analytics reporting is easy to understand and utilize. This feature is integrated with the interface.
2. Features of the Email Plus Plan
The Email Plus plan is for Marketers with more than 500 contacts. In addition to the features that come with the Email plan, the Email Plus plan offers the following features:
- Up to 10 users
- E-commerce segmentation
- Customisable pop-up forms
- New customer consultation
- Online donations
- Automated email welcome series
- Automated email behavioral series
- Dynamic content
If you have a team, you are going to love Constant Contact's Email Plus plan. Your account will be accessible to up to 10 users with different roles.
With the Email Plus plan, sending targeted emails is super easy. You can use the purchase history of your customers and create custom segments.
To make your communication more engaging, you can host an online poll. The mobile-responsive coupons help drive traffic to your website. This plan also allows you to collect donations in a safe and secure way.
New Customer Consultation is an interesting feature. It helps you find ways to make the best use of Constant Contact.
The Automated Email Behavioral Series feature helps you build and improve relationships with the contacts. Based on the way your contacts engage, you can trigger a series of automated emails.
The Surveys Feature allows you to create customizable surveys. You can draw the attention of your audience by sharing the link across different marketing Channels.
If you have a predefined target market and you are thinking of undertaking a serious email marketing campaign, you will find the Email Plus plan immensely useful.
Constant Contact Alternatives: Pricing Compared to Its Competitors
Best Constant Contact Alternative for New Marketers
Sendinblue is one of the strongest competitors of Constant Contact. If you are looking for a forever free plan, you may choose Sendinblue over Constant Contact.
The platform has four plans including a free one. The Lite plan starts at $25 per month and the Premium plan at $65 per month. The Enterprise plan does not have a predetermined price tag. It is for Marketers who need more advanced, customized features.
Sendinblue allows you to have unlimited contacts. The plans are based on the number of emails. For example, the Lite plan allows you to send up to 10,000 emails per month.
In terms of automation features, Sendinblue has an edge over Constant Contact. It allows you to separately test different parts in your emails. Based on the criteria you have set, the contact segments are automatically updated.
If you want to start your email marketing campaign without spending a penny, Sendinblue is definitely a better option for you.
Best Constant Contact Alternative for Content Marketers
Marketers who need only some basic automation features find Convertkit more convenient than Constant Contact.
ConvertKit pricing is pretty straightforward. The platform has three plans including a free one. The paid plans, Creator and Creator Pro, start respectively at $29 and $59 per month.
The free plan is pretty generous. It allows you to send emails to as many as 1,000 subscribers per month. In terms of automation features, ConvertKit is not bad at all. The former has more features.
ConvertKit will provide you with many templates for pre-built landing pages. On the other hand, Constant Contact does not offer any landing page template. Bloggers and other content creators find ConvertKit more convenient than Constant Contact.
Best Constant Contact Alternative for Publishers and Agencies
Moosend has emerged as another strong competitor of Constant Contact. Moosend’s strength lies in its advanced email automation features and affordable pricing plans.
Moosend has three plans including a free one. The free plan is pretty generous. It allows you to send unlimited emails and provides you with some basic reporting features.
The only predetermined plan, the Pro plan starts at $8 per month. The Enterprise plan is a custom plan, intended mainly for email marketers running large-scale campaigns.
Moosend offers nearly as many automation features as Constant Contact, but they come at a much cheaper price. Compared to Constant Contact’s interface, Moosend’s interface is less cluttered and more intuitive.
Moosend’s segmentation features are more robust and powerful. It offers more handy features for grouping your audience, based on a host of factors. The A/B testing feature allows you to test both workflows and one-off broadcasts.
Best Constant Contact Alternative for Sales-Driven E-commerce Marketers
Since its inception in 2014, Omnisend has gained huge popularity among eCommerce marketers. Even some highly successful bloggers are using Omnisend with great satisfaction.
The platform has four plans including a free one. The two predetermined pricing plans, Standard and Pro, starts respectively at $16 and $99 per month. There is also a custom plan known as Enterprise.
The basic rules are like those of Constant Contact. Price depends on the number of subscribers. Users who choose to pay annually get discounts.
Omnisend is definitely a better option for eCommerce marketers and ambitious entrepreneurs. The platform offers more flexible automation features.
Omnisend’s automation series includes welcome, re-activation, post-purchase, and cart abandonment. Sending automated messages is easy, thanks to the robust personalization and customer segmentation options.
Omnisend’s marketing automation provides broader opportunities. The platform allows you to incorporate eb push notifications and text messages into the same workflow.
When it comes to list building, Omnisend clearly has an edge over Constant Contact. The designs of the sign-up forms are more flexible. Sign-ups also provide reporting, which can help you understand the performance of different sign-up forms.
Best Constant Contact Alternative for Small to Midsize Businesses
Designed for small to midsize businesses, GetResponse is considered a strong competitor of Constant Contact.
GetResponse has three predetermined pricing plans and a custom plan. The Basic, Plus and Professional plans start respectively at $15, $49 and $99 per month.
Max, which is a custom plan, is for large-scale email marketing campaigns. It comes with some highly advanced automation features.
In terms of email marketing features, GetResponse has an edge over Constant Contact. Better yet, these features come with the Basic plan.
GetResponse offers a far better A/B testing tool than Constant Contact. With this tool, you can A/B test the subject lines, content, and form fields.
GetResponse’s landing page platform is more robust and powerful. For example, the Essential plan allows you to access more than 180 mobile-responsive templates. With these templates you can build opt-in pages, sales pages, thank you pages, download pages, and more.
Constant Contact Pricing FAQ
Constant Contact has two pricing plans: Email and Email Plus. The Email plan starts at $20 per month for 500 contacts, and the Email Plus plan starts at $45 per month.
The platform does not offer any free plan, but offers free trials for the paid plans. Depending on your location, the trial period can be 30 days or 60 days.
If you choose to pay yearly, you will get a 15% discount. For nonprofit organizations, this discount can go up to 30%. The platform also offers a 30-day money-back guarantee.
Constant Contact does not have a free plan. However, the two paid plans offer free trials. You can enjoy the free trial for one or two months, based on your location. And once this trial period ends, you will be billed depending on the type of plan you have signed up for, and the number of contacts.
The free trial allows you to list your services, products, digital files, and do just about anything. To get started, you will not need any credit card. So, there is no commitment.
Mailchimp is the most well-known email automation tool, and 62.23% of all users use this platform. In contrast, Constant Contact owns only 8.69%
But the fact is, the sheer percentage of users is not a very good indicator of the reliability of these platforms. If you take all factors, into consideration, you will find that Constant Contact is a pretty good email marketing tool.
Constant Contact offers pretty much all the features offered by Mailchimp. Better yet, the interface is more intuitive. That means users without much experience using email automation tools may find Constant Contact more convenient.
Next Step: Choose the Right Constant Contact Plan for You
To get the best of any email marketing tool, choosing the right plan is of utmost importance. With that said, Constant Contact has only two pricing plans to choose from. Therefore, making a decision is relatively easy. If you are not running a large-scale campaign, choose the Email plan.
And if you are still hesitant to start spending right now, feel free to use the free trial. There is no commitment, because you do not need to provide credit card details to get the free trial. Get started without spending a penny!