Klaviyo Pricing – Which Plan is Right For You in 2022?

Updated Aug 3, 2022.
Klaviyo is an Email Marketing Automation Solution for Ecommerce Businesses

Klaviyo is an email marketing tool known for its smart pricing policy and amazing features. Originally, the platform was specifically intended for eCommerce stores, but now it’s quickly becoming an omnichannel digital platform.

This post is a pricing guide for Klaviyo. We are going to discuss the Klaviyo pricing, features, and some notable alternatives to the platform. Read on to learn everything you need to know about Klaviyo pricing.

Klaviyo Pricing Comparison: Which Plan Should I Pick?

Klaviyo’s pricing is based on the number of contacts and the number of emails and messages you send per month. There are three categories of services: Email, SMS, and Email & SMS. As the names suggest, they are used for sending Emails, SMS, and both Emails and SMS.

1. Email

For Businesses That Need to Send Bulk Emails

Klaviyo Email Pricing For Businesses That Need to Send Bulk Emails

Klaviyo has a tiered pricing policy, like many other email marketing tools. You will get the service for free if you have 250 or fewer active profiles. The free plan is worth trying because it allows you to see how the platform’s tools and autoresponders work.

Although the free plan can be used to deliver up to 500 emails, it has some downsides. You will have to commit to double opt-in, and your content carries the branding of Klaviyo. To get rid of the limitations, you will have to pay $20 per month for 251-1,000 contacts. This is the starting price.

The price increases depending on the number of contacts. A package is available for up to 150,000 contacts. Beyond that, you will have to get custom pricing.

Here is a short list that sums up Klaviyo’s pricing structure:

  • Up to 250 contacts – Free
  • 251-1,000 contacts – $30
  • 1,001-2,500 contacts – $60
  • 5,001-5,500 contacts – $110
  • 9,901-10,500 contacts – $175
  • 15,001-20,000 contacts – $375
  • 30,001-35,000 contacts – $550
  • 45,001-50,000 contacts – $700
  • 75,001-80,000 contacts -$1,000
  • 100,001-104,000 contacts – $1,250
  • 125,001 – 130,000 contacts – $1,500
  • 145,000- 150,000 contacts – $1,700

2. SMS

For Businesses That Need to Send Bulk SMS

Klaviyo SMS Pricing For Businesses That Need to Send Bulk SMS

For SMS, Klaviyo has a pay-as-you-go model. The price depends on the number of contacts that receive at least one SMS during a billing cycle. The platform allows you to send the first 50 messages for free.

You pay only for the messages you send. The initial cost for sending an SMS or MMS is around 7 cents. And as you have a bigger list, you have to pay less for each message.

3. Email & SMS

For Sending Both Emails and SMS

Klaviyo Email & SMS Pricing For Sending Both Emails and SMS

By choosing both email and SMS, you can save money and time, and manage the entire experience. If you are running a large-scale campaign with a focus on prosperity, you may choose to send both emails and SMS. 

Klaviyo does not charge for up to 250 contacts. For 500 email contacts and 1,000 SMS contacts, the total price will be $60. And if you have more contacts, the price will go higher accordingly.

What Features Do The Different Klaviyo Plans Include?

1. Features for Email Campaigns

If you are interested in personalized, highly targeted email marketing, you are going to love Klaviyo. The platform allows you to gather information about your customers and use it to deliver relevant, personalized messages. As a result, you can build meaningful, lasting relationships with your customers.

Klaviyo takes email list segmentation very seriously. It offers a highly sophisticated way to build lists and segment emails by behavioral or transactional data. You can segment, for example, when a customer purchases the first item.

With Facebook integration, you can import these segments to Facebook and boost your marketing efforts.

Klaviyo’s strength greatly lies in its automation capabilities. The advanced automation features make Klaviyo one of the best mass email services. With the drag-and-drop builder, you can instantly build emails to engage and inspire your customers. With it, you can quickly map out an ideal experience for your customer.

The flow builder can help you branch your emails in a series. The platform excels in machine learning, artificial intelligence and predictive analytics. They can make your email marketing strategy more effective, and as a result you can grow your business faster.

Klaviyo’s A/B testing makes it super easy to optimize email autoresponders and assess the performance of your campaigns.

Features for Email Campaigns
Source: Help.klaviyo

One of the best things about Klaviyo is that the platform can be smoothly integrated with many other tools and platforms. That means, if you already have information about your customers, you can use that information to run your operations on Klaviyo.

You can get real-time data from Klaviyo’s data analytics. When customers click on your emails and take specific routes, their activities trigger automation. Whether a customer buys a new product or marks an email as spam, the act will trigger automation. 

2. Features for SMS Campaigns

With its powerful automation, segmentation and personalization features, Klaviyo makes your SMS campaign as effective as you want it to be.

With Klaviyo, you can send both SMS and MMS. The platform calculates each MMS as equal to three message sends. The setup process is pretty straightforward.   

One of the best things about the platform is that it allows you to get started for free. You do not have to pay for up to 50 contacts and 150 messages. When you exceed the limit, you will be prompted to upgrade.

Before you send SMS messages to your customers, you have to get explicit consent from them. It applies to even transactional messages. Also, it is important to notice that SMS consent is not the same as email consent. Klaviyo’s automatic consent management makes the process super easy.

3. Email & SMS

Choosing both email and SMS can be convenient because it will help you manage everything from a single solution. This option will save you time and money.

Using real-time data, you can personalize every step of your marketing process. Klaviyo’s advanced algorithm can help you build meaningful long-term relationships with your customers.

Customers have their preferred channels. If you have the opportunity to send both email and SMS, you can choose your customer’s preferred channel.

Klaviyo Alternatives: Pricing Compared to Its Competitors

1. Sendinblue

Best Klaviyo Alternative for Trigger-Based and Transactional Emails

Sendinblue is the Best Klaviyo Alternative for Trigger Based and Transactional Emails

Launched in 2012, Sendinblue is one of the best email marketing tools, and considered a strong competitor of Klaviyo.

The Sendinblue plans are pretty straightforward. There are four plans including a free one. The two predefined plans, Lite and Premium, cost $25 and $65 per month respectively. Enterprise is Sendinblue’s custom plan. 

While Klaviyo prioritizes personalization, Sendinblue’s strength basically lies in its automation features.

Like Klaviyo, Sendinblue allows you to try the platform for free.

Sendinblue’s interface has been designed with small business owners in mind. The minimalistic layout makes it very easy to use. However, for small business owners, there are many other email marketing services and some of them beat Sendinblue in some respects. 

On Sendinblue, the process of contact management is more intuitive. The platform’s segmentation engine is worth-mentioning here.

With more than 200 email templates, Sendinblue is ideal for users who want to avoid coding altogether. The only thing you have to do is choose the right template. You will find the rest pretty intuitive.

Sendinblue plans are straightforward. The platform has four plans including a free one. So, regardless of the type and size of your email campaign, there is a suitable plan for you.

2. GetResponse

Best Klaviyo Alternative for Total Beginners

GetResponse is the Best Klaviyo Alternative for Total Beginners

GetResponse is not just an email marketing tool. It is also a CRM and a landing page builder. The platform is known for its advanced automation and segmentation features.

There are four GetResponse plans. The Predefined plans namely Basic, Plus, and Professional, start respectively at $15, $49, $99 per month. Max is GetResponse’s custom plan intended for large organizations.

You can use this versatile platform to run email campaigns, build landing pages and manage sales funnels.

In terms of automation, GetResponse has an edge over Klaviyo.

GetResponse’s campaign builder is visually appealing and very easy to use. The same is true for the platform’s funnel builder. It works very well for list building and lead magnets.

For a small or medium-sized business, GetResponse is definitely a better option than Klaviyo.

3. Omnisend

Best Klaviyo Alternative for eCommerce Business Owners

Omnisend is the Best Klaviyo Alternative for eCommerce Business Owners

Since its inception in 2014, Omnisend has gained and maintained its reputation as a good email marketing tool. For users who need eCommerce-friendly features, Omnisend can be a better alternative to Klaviyo.

There are four Omnisend plans including a free plan. The two predefined plans namely Standard and Pro cost $16 and $99 respectively.

Omnisend beat Klaviyo in terms of both email marketing and eCommerce features. If you think you need more email capture options, Omnisend is a better option for you.

Omnisend also offers more sophisticated automation options. The platform is suitable for omnichannel marketing

In terms of customer support, Omnisend has an edge over Klaviyo. If you are on a paid plan, you will receive 24/7 email and live chat support.

If you need an omnichannel platform, feel free to choose Omnisend over Klaviyo.

4. ActiveCampaign

Best Klaviyo Alternative for Both B2B and B2C Marketers

ActiveCampaign is the Best Klaviyo Alternative for Both B2B and B2C Marketers

ActiveCampaign is a great email marketing tool suitable for both beginners and advanced marketers. The platform’s strength basically lies in its marketing automation features.

There are four ActiveCampaign plans namely Lite, Plus, Professional and Enterprise that start respectively at $9, $49, $129 and $229 per month.

If you are an advanced marketer, you may find ActiveCampaign more convenient than Klaviyo, partly because the former offers significantly more features.

ActiveCampaign’s email builder provides more versatility than that of Klaviyo. The platform is also known for its integrations with BigCommerce, Shopify, Woocommerce, Facebook, Calendly, Google Analytics, WordPress Plugin, and many more.

Compared to Klaviyo, ActiveCampaign has a bigger knowledge base and offers better customer support.If you only need to send just email newsletters, maybe Klaviyo is enough for you. But if you need more, feel free to choose ActiveCampaign.

5. Drip

Best Klaviyo Alternative for Small Businesses

Drip is the Best Klaviyo Alternative for Small Businesses

Launched in 2012, Drip is an email marketing tool with arguably the most advanced automation features.

Drip has a straightforward plan for email marketing. It starts at $19 per month. For SMS, Drip has a pay-as-you-go pricing model, just like Klaviyo.

Drip offers an easy way to upload and tag lists. Unlike Klaviyo, Drip has a list pruning feature. Drip allows you to segment your customers based on their purchase history, website activity, product interests, and more.

Drip’s email builder has more bells and whistles. If you are ambitious about an eCommerce business, you will find Drip more convenient than Klaviyo.

This platform is also known for an easy-to-use interface. Regardless of your skill level, you will be able to use it.

Drip’s customer support also has an edge over that of Klaviyo.

Klaviyo Pricing FAQ

How much does Klaviyo cost?

Klaviyo’s pricing is determined by the number of contacts you have, and SMS messages you send.
Email pricing: for up to 250 contacts, Klaviyo is free. And for 250+ contacts, pricing starts at $20 per month.

SMS pricing: For up to 250 contacts, it is free. And if you have 250+ contacts, you have to pay $0.01 to send every SMS. One MMS is counted as three SMS messages. So, you will be charged $0.03 per MMS.

Is Klaviyo worth it?

With plenty of functionality and resources, Klaviyo is able to meet the demands of all types of email and SMS marketing campaigns. The price is a bit high, but the quality of services justifies the cost.

The reporting is based on ROI, so you can actually know whether the service is worth the cost. Taking all factors into consideration, we can say: yes, Klaviyo is worth it.

Next Step: Choose the Right Klaviyo Plan for You

Regardless of the scale of your campaign, Klaviyo can help you get things done. It is really easy to get started because the platform’s pricing is based on the number of contacts.Whether you are running an entry-level campaign or a massive one, you just have to specify the number of contacts. 

The best thing about Klaviyo is that you can use the platform for free, for up to 250 contacts. So, if you just want to try out the Klaviyo without spending a penny, you can do so. There is nothing to lose.

Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.