ActiveCampaign Pricing – Which Plan is Right For You in 2024

Updated Dec 6, 2022.
ActiveCampaign is a Cloud based Platform that Combines Automation, Sales, CRM, and Email Marketing

Founded in 2003, ActiveCampaign is the go-to email marketing tool for a wide-range of businesses. The platform has gained huge popularity because of its advanced automation features, reports and amazing customer support. Regardless of the size and scope of your email marketing campaign, ActiveCampaign has a suitable pricing plan for you.

This post is about ActiveCampaign pricing plans. If you are wondering which plan is right for your campaign, keep reading. Hopefully this in-depth discussion will help you make an informed decision and get the best out of this platform.

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ActiveCampaign Pricing Comparison: Which Plan Should I Pick?

ActiveCampaign offers four plans: Lite, Plus, Professional and Enterprise. They start respectively at $15, $70, $159, and 279 per month. Although there is no free plan, these paid plans come with 14-day free trials. Here is our complete breakdown:

1. Lite

Best ActiveCampaign Plan for Small Teams

ActiveCampaign Lite Plan for Small Teams

Starting at $9 per month, the Lite plan comes with some pretty good features including email automations, social media integration, and design options. If you have a small team to run your email marketing campaign, the Lite plan is probably the best option for you.

As long as you are on the Lite plan, your confirmation emails and forms will contain the ActiveCampaign logo. However, if your emails are added via HTML, the logo will be removed.If you just need some basic automation features, and you want to track your website visitors and their actions, the Lite plan may be enough for you. Try this plan before you use other email marketing services.

2. Plus

Best ActiveCampaign Plan for Large Teams

ActiveCampaign Plus Plan for Large Teams

If you have a big team with up to 25 members, the Plus plan may be the right choice for your campaign. It starts at $49 per month. This plan comes with a CMR that makes it easy to manage your customers. You can send SMS, get a custom domain name, and have access to a landing page editor.

If you are on the Plus plan, your emails will not carry the ActiveCampaign logo, and as a result you will have more opportunities to personalize your emails. You also get one month of training that will help you get the most of this platform.

3. Professional

Best ActiveCampaign Plan for Large-Scale Campaigns That Need Advanced Automation Features

ActiveCampaign Professional Plan for Large Scale Campaigns That Need Advanced Automation Features

The Professional plan starts at $129 per month. In terms of price, it is more than double the price of the Plus plan. This big increase is partly because this plan allows up to 50 user accounts.

It comes with everything you need for a reasonably large-scale email marketing campaign. With attribution reporting and site messages features, the Professional plan is an all-in-one package.

This plan offers more features of personalization and in-depth analysis. You can easily tailor the features to suit your marketing campaign. If you are running a campaign with a large team, you are going to find the Professional plan very convenient.

4. Enterprise

Best ActiveCampaign Plan for Big Companies

ActiveCampaign Enterprise Plan for Big Companies

The Enterprise plan, which starts at $229 per month, is intended for big companies with big budgets. It allows unlimited user accounts and offers highly sophisticated features for automation and customization. Users of the Enterprise plan get their own server domains.

This plan is for ambitious marketers running big campaigns. If you are running a campaign with a focus on real prosperity, ActiveCampaign’s Enterprise plan is for you.

For one-on-one training, phone support, and sending SMS, you will receive a custom phone number. The training will help you with deliverability, strategy consultation, and more.

What Features Do The Different ActiveCampaign Plans Include?

The four plans come with different sets of features suitable for email marketing campaigns of different sizes and scopes. Let’s take a look at the features:

1. Features of the Lite Plan

Main features:

  • Email marketing
  • Send newsletters
  • Marketing automation
  • Free email templates
  • Drag & drop email designer
  • Auto responders
  • Import existing contacts
  • GEO tracking
  • In-depth reporting
  • Up to 3 users
  • Unlimited sending


  • Subscription forms
  • Auto import from other platforms
  • Site & event tracking
  • API & web hooks

Support & training:

  • Managed email delivery
  • Support via email and live chat
  • Lite implementation service
  • Data migration service

Of the four ActiveCampaign plans, Lite is the cheapest option. Its features are enough for an entry-level email marketing campaign. It offers marketing automation features and a dozen email templates.

With the Lite plan, you will have access to more than 300 apps. Small businesses love this offer because of its 300+ integrations, and basic automations.

However, if you need a CRM, the Lite plan is not for you. For marketing channels like site messaging and SMS marketing, you will have to upgrade to the next plan: Plus

2. Features of the Plus Plan

The Plus plan comes with all the features of the Lite Plan. Here are the additional features:

  • Automations map
  • Landing pages
  • Sales automation
  • Built-in CRM
  • Contact & Lead scoring
  • Conditional content
  • Up to 25 users
  • Subscription by SMS
  • Custom user permissions
  • Social media integrations
  • Facebook custom integration
  • Removal of ActiveCampaign logo
  • Customizing application URL
  • Free custom email design
  • One-on-one training
  • In-depth consultation
  • Automation strategy consultation

The Plus plan comes with a CRM that allows you to track your subscribers, understand them better and decide which ones to prioritize. To enhance lead generation, you can build landing pages.

Even experienced email marketers sometimes find marketing automations a bit complicated. The Plus plan comes with an automation map that makes things a lot easier for you. If you have complex automation needs and multiple workflows, you will find this automation map very useful.

The Plus plan is great for mid-sized businesses, partly because it allows up to 25 users. It is suitable for businesses with more than 25,000 contacts.

With that said, the Plus plan lacks some advanced features like site messaging and machine learning technology. If your campaign requires these features, you can consider upgrading to the Professional plan.

3. Features of the Professional Plan

The Professional plan offers all the features that come with the Lite and Plus plans. Apart from those features, here are the additional ones:

  • Split automations
  • Predictive sending
  • Attribution
  • Site messages
  • Web personalization (5 experiences)
  • Up to 50 users
  • Pro implementation service

This plan comes with chatbots that can help you give your website visitors a personalized experience. With the help of machine learning technology, you can send the right content at the right time.

The conversion attribution reports and split automations can make your marketing strategies more effective.

With this plan, you get some highly sophisticated features of ActiveCampaign. That is why the plan offers some training sessions. If you have a team that is willing to learn, you will find these training sessions immensely helpful. You and your coworkers will keep learning new things about the platform.

The Professional plan is intended for businesses with large-scale email marketing campaigns. Its one-on-one consultations and high-level features are designed for effective email marketing.

However, the Professional plan does not offer much room for customization. If you need some advanced features for customization, try the Enterprise plan.

4. Features of the Enterprise Plan

The Enterprise plan includes all features that come with the Lite, Plus and Professional plans. Apart from them, here are the additional features:

  • Web personalization (unlimited experiences)
  • Unlimited inbox preview
  • Unlimited users
  • HIPAA compliance
  • Custom number for sending SMS
  • Customization options for your mail server domain
  • Customized marketing strategy
  • Phone support
  • Uptime SLA
  • Expedited email, live chat, and phone support
  • Dedicated account rep
  • Custom implementation service

Personalization features like a custom domain and custom reporting make the Enterprise plan better than the Plus plan. It also provides you with social data design services. Larger businesses find them very useful.

The Enterprise plan is twice as costly as the Professional plan. However, you get what you pay for. It allows unlimited users. You get phone support, and a dedicated account representative. If you have big ambitious plans about your campaign and your focus is on real abundance, you are going to love the Enterprise plan.

This plan is intended for big companies running huge email campaigns. So, if your campaign is not that big, you may not need the Enterprise plan.

ActiveCampaign Alternatives: Pricing Compared to Its Competitors

Although ActiveCampaign is one of the most popular email marketing tools, many users look for better alternatives. Here are some potential alternatives:

1. Sendinblue

Best ActiveCampaign Alternative for Transactional and Trigger-Based Emails

Sendinblue is the Best ActiveCampaign Alternative for Transactional and Trigger-Based Emails

Sendinblue has four pricing plans including a free one. The two predetermined Paid plans: Lite and Premium, start respectively at $25 and $65 per month. Enterprise is a custom plan for large-scale email marketing campaigns.

It is notable here that Sendinblue has a forever free plan while ActiveCampaign doesn’t. The free plan is pretty generous. It allows you to send up to 300 emails a day, and get a feel of the platform. In contrast, ActiveCampaign’s 14-day free trial is limited to 100 emails and 100 contacts.

And when it comes to sending bulk emails, Sendinblue is a lot cheaper than ActiveCampaign. For trigger-based emails, Sendinblue is more convenient than ActiveCampaign.On ActiveCampaign, you are charged based on the number of contacts.

On the other hand, Sendinblue allows you to store unlimited contacts without charging any extra fee.

2. ConvertKit

Best ActiveCampaign Alternative for Content Creators

ConvertKit is the Best ActiveCampaign Alternative for Content Creators

ConvertKit has three pricing plans including a free one. The free plan is pretty generous, allowing you to manage up to 1,000 subscribers. The paid plans, Creator and Creator Pro, start respectively at $29 and $59 per month.

If you are a content creator and you want to start using an email marketing tool, ConvertKit is the best option for you. Many highly successful bloggers have been using ConvertKit for years.

For those who are new to email marketing, ConvertKit is better because of its simpler interface. Apart from that, ConvertKit has a very helpful support team.

ConvertKit offers more automation features, and they are pretty easy to use. You don’t need to create new automations to deliver content upgrades, thanks to the automatic email incentives.

It has a drag-and-drop editor interface that allows you to rearrange, add, and delete emails very easily. The interface is intuitive. You will be able to use the editor even if you have never used any other email marketing tool.

3. Moosend

Best ActiveCampaign Alternative for Fast-Growing Small Businesses

Moosend is the Best ActiveCampaign Alternative for Fast Growing Small Businesses

Moosend has a very straightforward pricing plan. It has a free plan that provides you with some basic automation features. The Pro plan, which is the only predetermined plan, starts only at $8 per month. The Enterprise plan is Moosend’s custom plan intended for large-scale email marketing campaigns.

Moosend’s free plan allows you to send emails to up to 1,000 subscribers. Better yet, your emails do not contain any logo.

Moosend does not put any limit to the number of emails per contact. If an email exists in multiple lists, you pay just once.

In terms of the email designing features, Moosend has an edge over ActiveCampaign. Moosend’s interface is known for its flexibility and ease of use.

Moosend’s library of templates is significantly richer than that of ActiveCampaign. Unless you are using a premium template, you will not have to pay.

4. Omnisend

Best ActiveCampaign Alternative for Sales-driven eCommerce Marketers

Omnisend is the Best ActiveCampaign Alternative for Sales driven eCommerce Marketers

Omnisend has four pricing plans: Free, Standard, Pro and Enterprise. The Standard and Pro plans respectively start at $16 and $99 per month. The Enterprise plan is for campaigns that need to send unlimited emails per month.

In terms of price, Omnisend clearly has an edge over ActiveCampaign. Omnisend’s free plan allows you to send up to 15,000 emails per month. And its beginning price is lower than that of ActiveCampaign.

If you are a sales-driven eCommerce marketer, and a generic email tool is no longer enough for your campaign, Omnisend is a better option for you.

Omnisend’s marketing automation tools are more sophisticated than ActiveCampaign’s. You get some reports that help you understand the behavior and intend of your customers.

Omnisend is also known for its ease of use. Although the features are advanced, the interface is intuitive. Therefore, users who do not have a lot of experience with email marketing tools like Omnisend.

5. GetResponse

Best ActiveCampaign Alternative for Lead Generation

GetResponse is the Best ActiveCampaign Alternative for Lead Generation

GetResponse is one of the most well-known email marketing tools, and a strong competitor of ActiveCampaign. It has four pricing plans: Basic, Plus, Professional, and Max. The first three start respectively at $15, $49 and $99 per month. Max is a custom plan with advanced automation tools, intended for large-scale campaigns.

GetResponse is proud of its drag-and-drop builder, advanced email marketing capabilities, and a sales funnel. The platform’s strength lies in its email marketing software, which is more sophisticated than ActiveCampaign’s email marketing features.

GetResponse’s automated RSS feeds, email sequences, autoresponders, segmented campaigns, and newsletters make the platform more efficient than ActiveCampaign.

While ActiveCampaign does not have any conversion funnel feature, GetResponse offers one. Every step is automatically organized. Thanks to the easy-to-understand interface, you can visualize the conversion process. For this conversion feature, GetResponse is specifically good for lead generation.

6. Constant Contact

Best ActiveCampaign Alternative for Business That Need Only Basic Email Marketing Features

Constant Contact is the Best ActiveCampaign Alternative for Business That Need Only Basic Email Marketing Features

Constant Contact is intended for email marketing campaigns with simple automation needs. The Platform has only two pricing plans: Email and Email Plus. The Email plan starts at $20 per month, and the Email Plus plan starts at $45 per month. These prices are based on the number of contacts.

If the campaign you are running is not particularly a large-scale campaign, Constant Contact is probably a better option for you. The platform is known for its ease of use.

You get email templates that are easy to use. The educational resources help you get the best out of the features.

In terms of user experience, Constant Contact clearly has an edge over ActiveCampaign. Better yet, this platform offers more integration.

If you want to get started with your email campaign right away, and do not have time to master complicated features, Constant Contact is the right choice for you.

ActiveCampaign Pricing FAQ

How much does ActiveCampaign cost?

ActiveCampaign has four pricing plans: Lite, Plus, Professional, and Enterprise.
The Lite plan, which is designed for beginner-level email marketer, starts at $9 per month. It allows up to 3 users. The email automations and other features are powerful enough for a small-scale email marketing campaign.

The Plus plan $49 per month. This plan is for campaigns run by bigger teams, and allows up to 25 users. This plan comes with a CRM, which makes it very easy to manage your customers.

The professional plan is significantly costlier than the Plus plan. It starts at $129 per month, and allows up to 50 user accounts. This plan comes with some highly advanced personalization and automation features.

The Enterprise plan is for big companies with big budgets. It starts at $229 per month. This plan is for campaigns that need really advanced automation features. These sophisticated features are for companies that can pay for them.

Is ActiveCampaign any good?

ActiveCampaign is considered one of the best email marketing tools. It is good for both starters and experienced marketers. When it comes to marketing automations, this platform is better than most of its competitors.

Even for inexperienced users, the tool is very easy to use. If you need to send some simple newsletters, ActiveCampaign can be a really good choice. The starting price is only $15. So, even starters can afford it.

Is ActiveCampaign better than Mialchimp?

Mailchimp is more popular than ActiveCampaign, although the latter offers better list management, marketing automation, and a higher deliverability. For these reasons, ActiveCampaign is considered one of the best Mailchimp alternatives. It is also easier to use, partly because the platform is designed for average users rather than enterprises.

ActiveCampaign has a wide range of features, but the interface is simple. A person with no experience with other email marketing tools can use ActiveCampaign.

Here is another thing that makes ActiveCampaign a better option than Mailchimp. ActiveCampaign has a CRM while Mailchimp doesn’t have one. With Mailchimp, you have access to revenue reports, contact data and eCommerce integrations. But ActiveCampaign’s CRM is purpose-built and much more useful.

Is ActiveCampaign a CRM?

ActiveCampaign has a CRM that simplifies deal management. It allows you to create and edit your deals. The automations can be used from marketing to sales and vice versa.

ActiveCampaign CRM is recommended for serious email marketers. This CRM makes it super easy to send newsletters, send personalized SMS, and set up landing pages.

This CRM is highly appreciated by marketers who need advanced marketing and sales automation. It offers sales follow-ups, triggered campaigns, dynamic email content, automated segmentation, and much more.

Next Step: Choose the Right ActiveCampaign Plan for You

Whether your email marketing campaign is large or small, there is an ActiveCampaign plan for you. To choose the right plan, you have to know exactly what you need. One of the four ActiveCampaign plans is going to meet your needs perfectly.

We hope you have read the post and now you are better prepared to make an informed decision. And if you are still hesitant, just get started with the Lite plan and upgrade when needed.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.