57 Stunning Freelance Statistics 2024: Earnings & the Future

The freelancing world has evolved so much as we know it. The Covid 19 pandemic led to the rise of remote work globally, prompting an increase in the freelance space. With the rise of online platforms and the gig economy, freelancing has become a viable option for millions of people around the world.

Freelance life comes with its benefits and challenges. On the positive side, you can work from home and own your time. However, without good time management, a freelancer is bound to burn out, and there’s a higher chance of emotional meltdowns.

Whether you're a freelancer yourself or just interested in the gig economy, these freelance statistics offer valuable insights into the world of freelance work.

General Freelance Statistics

1. There are 1.57 billion freelancers in the world out of a total global workforce of 3.38 billion people.

(EarthWeb)

1.57 billion people are working as freelancers, which is a considerably high number when compared to the total global workforce of 3.38 billion people. This indicates that freelancing is getting even more popular.

Freelancing is one of the best ways to legitimately make money from home.

The ratio of freelancers to the total global workforce is approximately 46%, meaning that almost half of the world's workforce is made up of individuals who work as freelancers. This highlights the importance of freelance work in the current global economy, where there is a growing demand for flexible and specialized work arrangements.

2. The global freelance platform industry is projected to be worth $18.3 billion by 2031. This is a sharp increase from the $5.1 billion in 2022. The industry is expected to grow at a CAGR of 15.1%.

(Growth Market Reports)

The global freelance platform industry includes online marketplaces that connect businesses or individuals with freelance workers. Some of these online marketplaces include Upwork, Indeed, ZipRecruiter, and so on.

The projection suggests that the industry will experience a compound annual growth rate (CAGR) of 15.1% over the period from 2022 to 2031. This indicates that the industry is expected to grow at a relatively high rate each year for the next decade, resulting in a significant increase in its overall value.

The increasing number of businesses and individuals turning to skilled freelancers for specialized services will contribute to the industry's growth. Also, the rise of remote work and the growing number of individuals seeking flexible employment opportunities will increase the freelance workforce.

3. There are over 70.4 million freelancers in the U.S.

(Zippia)

The total number of freelancers in the U.S. increased by 20% between 2021-2022. This proves that the freelance workforce in the U.S. is rapidly growing.

The statistics show that this number is approximately 36% of the U.S. workforce. The total workforce in the U.S. is estimated at 164.3 million.

In 2020, the total number of American freelancers was 59 million (Upwork). In 2022, it was over 70 million. In the next few years, this number is expected to increase as more freelancers are seeing potential growth in the industry.

4. 86% of freelancers say they typically work from home during the week. 40% say they work from a local coffee shop.

(Fiverr Workspace)

86% of freelancers reported that they typically work from their homes during a typical week. This indicates that working from home is the most common location for freelancers to work from.

In comparison, only 40% of freelancers reported that they typically work from a local coffee shop. One key benefit of freelance work is that it allows you to work from anywhere you choose.

This flexibility can be especially attractive to those who prefer to work from home or desire a better work-life balance.

5. 71% of surveyed freelancers say they find most of their next gigs from online marketplaces.

(Payoneer)

Online marketplaces are websites or platforms that connect businesses or individuals with freelance workers who provide specialized services. Examples of popular online marketplaces for freelancers include Upwork, Freelancer, and Fiverr.

These platforms often allow freelancers to create profiles and showcase their skills and experience. This makes it easier for them to find lucrative freelance jobs that match their abilities and interests.

A vast majority of freelancers (71%) use these marketplaces to attract their next client or book their next big project. Since the world is now digital, if you don't have an online presence on these marketplaces, you are making a huge mistake.

6. Finding new projects is the biggest challenge freelancers face, with 56% of votes.

(Freelancer Map)

Although freelance work is thriving, freelancers worry about getting new projects. They face the difficulty of securing a consistent stream of work.

Unlike in a traditional job, where workers are typically assigned tasks by their employer, freelancers must actively seek out and secure their own projects. As a freelancer, this can be challenging, particularly if you are just starting out or are operating in a highly competitive industry.

Having a stable work-life balance comes in second place with 36%. Freelancing can also be demanding, with long hours and tight deadlines. This can make it difficult for freelancers to achieve a healthy balance between their work and personal lives.

Freelance Demographic Statistics

7. 33% of workers in the creative industry are independent contractors or self-employed.

(Ask Wonder)

One-third of all freelancers work in fields such as graphic design, writing, photography, video production, and other creative professions. The creative industry is so prevalent within the freelance economy because of its project-based work.

Companies require specialized skills for specific tasks. This makes hiring freelancers with specific skills and expertise a more cost-effective solution than hiring full-time staff with those skills. Additionally, the nature of creative work often lends itself well to freelancing, as it allows professionals to work on a project-by-project basis, which gives them more control over their workloads and schedules.

8. The rate of women's participation in freelancing increased from 24% in 2019 to 29% in 2021.

(Payoneer)

More women are now working as freelancers compared to the past. The Covid-19 pandemic has a role to play in this increase. Other reasons can be the flexibility that freelancing offers, the ability to work from home, and the availability of online platforms that facilitate freelancing.

9. The combined total of creative workers from each of the top 5 regions is 10,174,705.

(Ask Wonder)

This is broken down as follows:

• North America: 1,602,700
• Europe: 2,549,000
• Latin America + Caribbean: 1,040,000
• Asia Pacific: 4,191,000
• Africa + Middle East: 792,000

10. 35% of U.S freelancers have a bachelor's degree, 51% have a postgraduate degree, and 31% have a high school degree.

(Statista)

11. Over 35% of global freelancers are located in Europe, and only 4.1% in North America.

(Payoneer)

From the above statistics, Europe has a high concentration of freelancers, while North America has a very low concentration.

12. 47.7% of freelancers are male, and 52.3% of freelancers are female.

(Statista)

The above statistics suggest that there are more females in the freelance world than males.

13. About 50% of Generation Z and 40% of Millennial workers did freelance work during the Great Resignation.

(Business Insider Africa)

Generation Z are individuals born between 1997 – 2013. More than 50% of this group is freelancers. Freelancing allows Gen Zs to work on their own terms, pursue their passion and interests and have a more diverse range of experience.

14. There is a wide gender pay gap in the freelancing industry. Women earn an average of $23/hr, and men earn an average of $28/hr.

(Payoneer)

Female freelancers are being paid less than the men freelancers for doing the same work. The reasons for this gender pay gap vary and may include factors such as discrimination or lack of negotiation skills by women, among others.

15. 75% of U.S. freelancers are in the Art and Design sector. This makes it the most popular freelancing sector.

(Finance Online)

The freelance statistics show that the majority of freelancers in the United States work in the Art and Design sector. Specifically, 75% of freelancers are in this industry, making it the most popular freelancing sector.

The Art and Design sector includes a wide range of creative fields, such as graphic design, illustration, photography, video production, and more. However, these fields often require specialized skills and training.

16. Up to 70% of freelancers are below 35 years old. 21% are below 25 years.

(Payoneer)

This shows that a vast majority of freelancers are young. Freelancing has become very common among Millennials and Gen Zers. It is a growing and dynamic industry that is attracting a new generation of workers who value flexibility, autonomy, and the opportunity to pursue their passions and interests.

17. The freelance industry constitutes almost 5% of the total US GDP.

(BusinessWire)

Nearly 5% of the US GDP is made up of the economic output from the freelancing sector, which includes the products and services provided by independent contractors and self-employed employees.

18. As of 2021, it was estimated that there were up to 26.9 million self-employed or freelance workers in Europe.

(Statista)

The large number of remote workers in this region suggests that there was a strong demand for the flexibility and autonomy that these types of work arrangements provide. We can see this trend now as well.

19. India is one of the fastest-growing freelancing countries.

(Hindu Business Line)

India's freelance sector experienced a 46% increase in new freelancers in 2020, more specifically in Q1 and Q2. This indicates that more people prefer to operate independently in India, where the freelance business is flourishing.

20. 75% of freelancers have a university degree.

(Hinrich Foundation)

The majority of freelancers are educated with at least a college degree. For example, if there were 100 freelancers in a given population, 75 of them would have completed a university degree program.

Freelance Job Satisfaction Statistics

21. Full-time freelancers rate their job satisfaction an average of 4.1 out of 5.

(Payoneer)

This shows that independent workers are satisfied with their work as opposed to traditional employment. They enjoy the flexibility and autonomy this work provides.

This job satisfaction can result from the fact that they choose the types of projects they work on.

22. 84% of full-time freelancers say freelancing allows them to live on their own terms, which is 21% higher than regular full-time workers.

(Moxie)

23. Nearly 80% of workers choose to freelance to have more independence and be their own boss.

(Consultancy.uk)

Flexibility is one of the greatest benefits of freelancing. Almost 80% of workers prefer freelancing because of the flexible work hours and convenience. You are in charge of your time.

In addition to these statistics, 69% of the surveyed respondents say freelancing allows them to work with interesting clients.

24. The highest-paid freelance job is UX Design.

(ZipRecruiter)

According to ZipRecruiter, the average annual salary of a UX Designer is between $78,500 – $114,500. Application Developer comes in second place with $72,500-$108,500 annually.

Although freelancing is a great way to earn more money, freelance rates differ. Skilled freelancers are most likely to earn more than unskilled ones.

Freelance Growth Statistics

25. 73% of freelancers say their perceptions of freelancing as a career are becoming more positive. This is an increase from 68% in 2021.

(HCM Technology Report)

The increased recognition of freelancing as a respectable employment option may be causing a rise in positive perception. Freelancing is now seen as a full career option rather than a “side hustle” or a short-term job.

The COVID-19 pandemic made it possible for people to embrace freelancing opportunities better. Due to the widespread use of remote work, there is a greater need for freelance talent, which makes it simpler for independent workers to get employment and build a career in the field.

26. 17% of U.S. workers are diversified. This means that they seek multiple sources of income, mixing traditional employment and freelance work.

(Staffing Industry Analysts)

A growing number of workers are looking for alternative sources of income to augment their regular jobs. This number is a 3% increase from 2021.

The trend toward diverse income may be significantly influenced by economic instability. Many people are turning to freelance work as a method to increase their income and establish a safety net as job security becomes more difficult.

27. The global freelance platform market is expected to grow with a CAGR of 15.1% and reach $ 18.3 billion by 2028.

(Bloomberg)

Freelancer Earning Statistics

28. 55% of freelance workers earn under $50,000 per year.

(Finance Online)

The majority of freelance workers earn less than $50,000 per year.

There are various reasons why freelance workers may earn less than their salaried counterparts. These include the fact that they typically have to cover their own expenses, such as health insurance and office supplies.

The competitiveness of the freelancing market is another reason why freelancers earn less money.

29. In 2021, the average per-hour rate for freelancers worldwide increased to $28. This is a significant increase from the average rate of $21 in 2019.

(Payoneer)

This shows that the per-hour rate of freelancers is rapidly increasing compared to the early years.

Additionally, 40% of surveyed freelancers said their hourly rates had increased since the pandemic started.

30. 33% of freelancers had a gross profit of less than $21,000.

(Freelancer Map)

31. Freelance consultants earn an average hourly rate of $113.

(Freelance Map)

32. On average, a freelance writer on Upwork has a rate between $30-40/hr, with an annual salary of around $42,000.

(Upwork)

This is just the average rate per hour. This hourly rate may vary depending on factors such as the type of writing, the writer's experience, the complexity of the project, and the client's budget.

The same statistics also show that other freelancers have differing rates. For example:

• Freelance editors charge $25–$35/hr, with an annual pay of $40,000
• Programmers charge $60-70/hr, with an annual salary of $120,000.
• General developers earn between $50-60/hr and approximately $100,000 annually.
• Mobile developers make $55-65 per hour, with an annual salary of $100,000.
• Web developers work for an hourly rate of $50-60 with an annual income of $90,000.
• Graphic designers earn an hourly freelancing rate of $40-45, with an annual salary of up to $90,000.
• Transcribers typically earn about $20-25/hr and $32,000 annually.
• A freelance bookkeeper makes up to $30-35/hr with an annual pay of around $40,000.
• Freelance digital marketers earn higher, around $50/hr. They also earn an annual income of $100,000.
• Freelance photographers have an hourly rate that ranges between $35-45/hr, with an annual salary of around $42,000.

Registering on online job platforms like Upwork is great for getting a good freelance writing job fast.

33. 60% of freelancers make more money than at their previous job.

(Upwork)

The majority of workers who transitioned from traditional employment to freelancing have experienced an increase in their income. This is due to the factor that freelancers can set their own rates meaning they can charge more for their services. Freelancers can also choose to work on projects that pay well rather than being limited by the average salary offered by a single employer.

34. Freelancers with a college degree have a higher per-hour rate of $92. postgraduates have $89.

(Freelancer Map)

35. 93% of full-time freelancers feel they can control their income and earn more by freelancing.

(Upwork)

Freelancers have a high degree of control over their income and earning potential. Freelancers can set their own rates for the services they provide and can negotiate with clients to determine the price they will be paid. This level of control over income is often not available in traditional employment settings, where pay rates are set by the employer, and employees have little room for negotiation.

Unlike in traditional employment settings, where employees may have to wait for a raise or promotion to earn more money, freelancers can proactively seek out new clients or projects that pay more.

36. PayPal is the most used payment platform for freelancers in the U.S.

(Statista)

In a survey, 70% of U.S. freelancers say they receive payment through PayPal. Other freelancers use platforms like Payoneer and Wise. But PayPal is preferable because it is available in various countries. This allows U.S. freelancers to have clients from any part of the world.

However, PayPal is quite limited in some countries, especially African countries.

37. 66% of freelancers are satisfied with their income. The other 34% are not.

(Freelancer Map)

38. 60% of freelancers say that the biggest mistake they made as a beginner was charging very low hourly rates.

(Freelance Map)

39. 44% of freelancers cite irregular income as their top disadvantage for freelancing. However, difficulty in finding new projects is the first, with 50% citing it as a major disadvantage.

(Freelancer Map)

Popular Freelance Jobs Statistics

40. 70% of freelancers claim to juggle between 2 and 4 projects at the same time.

(Moxie)

Several freelancers are juggling multiple projects at the same time and dividing their time and attention between them. Having multiple projects can provide a degree of flexibility and variety in their work, which could be beneficial for their job satisfaction and creativity.

However, sometimes working on several projects all at once could lead to burnout or stress and could also compromise the quality of their work. Though many freelancers are adept at managing multiple projects simultaneously, they need to prioritize their workload effectively. This is to maintain a healthy work-life balance and deliver high-quality work.

41. 91% of freelancers find work through word of mouth or referrals, mostly from past clients.

(Moxie)

Most independent workers find work as a result of recommendations or referrals from previous clients.

For freelancers, prior clients are a crucial source of referrals. Independent contractors who deliver high-quality work and uphold strong working relationships are more likely to get recommendations and obtain additional jobs as a result.

An essential component of being a successful freelancer, in general, is networking and developing relationships with clients.

Additionally, developing a good reputation in your niche is one of the best ways to get freelance jobs fast.

42. In a recent survey, 25.7% of U.S. freelancers say they started freelancing out of necessity to support their family's basic needs.

(Statista)

43. 70% of independent workers say being independent is their preferred choice. The other 30% say they did it out of necessity.

(You Matter)

Several workers report that one of the primary reasons they choose freelancing is to achieve a better balance between their personal and professional lives. This decision reflects a shift in priorities and values.

Freelance Market Share/Platforms

44. Upwork, Fiverr, and Freelancer are the top 3 popular freelancing platforms.

(Outsource Accelerator)

Upwork, Fiverr, and Freelancer are among the most commonly used and best freelance job websites in the world. They make it possible for freelancers to find work and for clients to hire freelancers for a range of services.

These platforms have become household names in the world of freelancing due to their user-friendly interfaces, vast network of freelancers, and diverse job categories that cater to different client types.

45. Approximately 50% of Fortune 500 companies use Upwork.

(Freelance MVP)

46. In 2022, Upwork generated over U.S. $618.32 million in revenue.

(Freelance MVP)

The term “revenue” describes all of the money that a business makes from its operations, including the selling of goods or services.

Upwork’s revenue is expected to reach between $655 – $670 million before the end of 2023. The platform has experienced a 27.3% increase in revenue for 4 consecutive years.

47. There are over 145,000 clients on Upwork who spend at least $5,000 per year on the platform.

(Backlinko)

The $5,000 spending indicates that clients are using Upwork for substantial projects or ongoing work relationships. This also implies that Upwork has a large and diverse pool of clients, including both individuals and businesses of varying sizes.

Upwork provides a range of services that clients can use to find and hire freelancers. These services include access to skilled freelancers, tools for managing projects and payments, and a rating system to help clients choose the best freelancers.

48. Upwork has up to 814,000 active clients. This makes it the largest freelance marketplace platform in the world.

(Freelance MVP)

49. Upwork’s website generates over 46.4 million monthly visits.

(SimilarWeb)

Upwork receives approximately 40 million unique visitors to its website each month. This means that the platform is highly popular and attracts a large number of users around the world. These users are either interested in hiring freelancers or finding work as freelancers.

50. In 2022, Indeed.com had over 665.2 million unique visitors globally.

(Statista)

This is up from 514.9 million visitors in the previous year. Indeed may not fully be for freelancers, but it's a great platform to find remote work. The platform is very popular around the world as job seekers, including freelancers, can find their next big project on it.

51. Fiverr generated $189.51 million in revenue in 2021. There are over 7 million registered users on Fiverr.

(Backlinko)

This revenue can come from various sources, including the freelancers' service fees, premium memberships, and additional services such as advertising or analytics.

The revenue is 3.64 times higher than the revenue generated in 2017.

52. Freelancer.com has over 50 million users and almost 20 million jobs posted on the website.

(Business Trumpet)

These users may either be potential clients trying to hire freelancers or freelancers looking to offer their services.

Freelancer.com's user base may serve as a proxy for the platform's popularity and reach, and it may also serve to draw in new clients and contractors.

Additionally, it can offer a larger talent pool from which companies and people can select, making it simpler to locate the best candidate.

53. Currently, there are more than 550 categories on Fiverr.

(Backlinko)

These categories are essentially subsets of larger fields or industries, and they help clients identify freelancers who have the skills and knowledge they require for their particular project. Fiverr has over 550 different categories of services that freelancers can offer to clients.

Web design, writing and translation, film and animation, music and audio, programming and tech, and business consulting are a few examples of categories on Fiverr. Inside each of these categories, more subcategories let clients find specialized freelancers.

Future of Freelancing

54. 67% of freelancers working full time expect their income to rise in the next year.

(Skillspot)

A significant number of freelancers are optimistic about their financial prospects in the near future. The reasons for this optimism could be the development of new skills, an increase in demand for services, or a rise in the freelancer’s rate.

55. 90% of freelancers believe that the best days are ahead for the freelancing industry.

(Upwork)

This statistic just shows that the future of freelancing is bright. Freelancing is here to stay. It has allowed people to work on their terms and increase their sources of income.

56. The total number of U.S. freelancers is expected to increase to 86.5 million people by 2027.

(Statista)

This total number will make up 50.9% of the entire U.S. workforce. In the U.S., the number of freelancers and remote workers is increasing. Over half of the U.S. workforce will be freelancing soon.

57. 83% of surveyed freelancers say they are satisfied with the freelance lifestyle.

(Payoneer)

Freelance Trends

The freelance industry has witnessed tremendous growth by various causes, including changes in the workforce, technological advancements, and evolving views on work-life balance.

Freelancers operate on a project-by-project basis for clients rather than being employed on a full-time basis. They are also known as independent contractors or gig workers.

1. Continued Growth of the Gig Economy

More and more companies are turning to freelancers and contract workers for specialized skills. The gig economy is becoming a mainstay of the modern workforce.

This growth is due to a combination of factors, including the increasing demand for specialized skills, the rise of remote work, and the desire for greater flexibility and work-life balance. As more professionals seek the advantages of freelancing, we can expect to see the gig economy continue to grow in 2023 and beyond.

However, as the Gig economy is growing, it also means that the competition will become tougher. To be on the winning side, you need to ensure you improve your skills and value. This will give you an edge over your competitors.

You can develop hard and soft skills that are valuable to your industry.

Also, before you quit your job to become self-employed, you need to read a self-employment guide. This will prepare you for what to expect as an independent worker.

2. Remote Work is Here to Stay

The COVID-19 pandemic has accelerated the trend toward remote work, and it shows no signs of slowing down in 2023. This demand for remote work is driving companies to rethink their hiring strategies and embrace the advantages of hiring freelancers who can work from anywhere in the world.

In addition to the flexibility and cost savings that come with remote work, it also allows companies to tap into a global pool of talent, giving them access to specialized skills and expertise that may not be available locally.

3. More Freelance Marketplaces are on the Rise

Online platforms known as freelancing marketplaces link freelancers with potential clients. These websites often let these freelancers build profiles that highlight their abilities and experience, and they also let clients look for and employ contractors for particular tasks.

Businesses may quickly compare rates and portfolios from various freelancers on freelance marketplaces, which helps them make better hiring decisions.

Every month, it seems, there are new platforms for freelancers that promise to assist in matching top freelancers with top businesses. Many established consulting and recruiting organizations are likewise redefining themselves to assist these freelance workers and project-based contractors.

All of this indicates that there are numerous more options besides placing a bid on Fiverr or Upwork for freelancers to discover their next project.

4. Specialization is Growing

There are not just general freelance market platforms anymore but specialized marketplaces for certain skills. There are now sites for software engineers and designers, Toptal and 99designs, respectively, alongside some other specific roles.

Most companies and brands, when searching for freelancers with specific skills, often move straight to the relevant niche freelance platform.

5. Freelancers are becoming a crucial part of the workforce

Freelancers are no longer just a temporary solution or a way to cut costs. They are now an integral part of the workforce, bringing unique skills and expertise to companies across a wide range of industries. According to a study by Upwork, 36% of the US workforce freelanced in 2020, representing 59 million Americans. This number is expected to grow even further in 2023, as more companies turn to freelancers for specialized skills and project-based work.

Conclusion

These Freelance statistics paint a clear picture of the current and future state of the gig economy. With the rise of technology and the internet, more people are choosing to work independently. The total number of freelancers is only expected to increase in the coming years.

As a freelancer (or intending freelancer), it's important to pay attention to these trends and understand the needs of freelance clients. With the right skills, attitude, and marketing strategies, freelancers can thrive in this rapidly evolving landscape.

By staying up-to-date on freelance statistics and adapting to changes in the market, you can continue to enjoy the freedom and flexibility that comes with being your own boss while also building a successful career.

More Statistics Articles

• Work from Home Statistics
• Employee Productivity Statistics
• Employee Engagement Statistics
• Small Business Statistics
• Digital Marketing Statistics
• Web Hosting Statistics
• Web Design Statistics
• Online Retail Statistics

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