The Ultimate List of Web Design Statistics for 2023

Updated Dec 19, 2022.

With more than 1.8 billion websites on the Internet as of 2022, compared to just 210 million back in 2010, it is more important than ever to make sure you have a beautifully designed website that will attract visitors and increase your revenue.

After all, back in 2010, there were approximately 2 billion Internet users around the globe. That number grew exponentially to more than 4.6 billion Internet users as of 2021.

Statistics show that a website is the first place potential customers will go to when looking for a product or service. Websites are being created at a very quick pace every single day to engage and attract the ever-growing base of online users.

Understanding the latest trends and technologies in terms of web design is crucial if you want to stand out in today’s crowded online space. We’re going to break down the most important web design statistics everyone should be aware of in 2022.

Web Design Statistics (Highlights)

  • The total number of web developers and web designers in the US was almost 180,000 in 2020. This number is projected to increase to more than 200,000 by 2030
  • 32% of small businesses have a mobile app and 42% of small businesses are planning on building one in the future
  • According to 73% of web designers, the main reason why visitors leave a website is due to a non-responsive design
  • 23% of small retailers don’t have a website
  • Up to 50% of customers believe that the design of a website is crucial to the overall brand of a business

Web Design Industry Statistics

1. The total number of web developers and web designers in the US was almost 180,000 in 2020. This number is projected to increase to more than 200,000 by 2030


In only the next decade, the web development and web design market are projected to grow by over 20,000 jobs.

In this particular study, web developers and web designers were defined as those who are responsible for designing and developing interfaces and websites including the overall layouts, fonts, graphics, and many more aspects.

2. The median annual salary for web designers was $77,000 in May 2020

(US Bureau of Labor)

In 2020, the median annual wage for people working in web design was more than $77,000, according to statistics from the US Bureau of Labor.

This median wage is defined as the wage at which half of the workers in a specific occupation earned more than and half earned less than that amount.

Additionally, when it comes to website designers and web developers, the top 10% of professionals earned more than $146,430 per year, while the lowers 10% earned less than $40,750 per year.

Average Web Designer Salary
Source: Kinsta

3. The employment of web developers and web designers is projected to increase by 8% from 2019 to 2029, faster than other occupations

(US Bureau of Labor)

The employment of website designers, as well as web developers, will continue to grow at a much faster rate when compared to the average for all occupations, according to the statistics from the United States Bureau of Labor.

Additionally, due to the overwhelming and continued popularity of e-commerce websites and mobile phones, the demand for professionals in these two areas of IT is going to continue to grow as well.

4. The web design industry is estimated to be worth almost $41 billion in the United States

(Yahoo! Finance)

In the United States alone, the web design services market is estimated to be worth an astonishing $40 billion. The market value grew an average of 4.4% each year since 2016.

The field of web design is only going to continue to grow – it has been estimated that it’s going to grow by 27% by the end of 2024. This also means that web designer wages will stay high due to the growing demand.

5. Website design has a 75% influence on the credibility of a website


It is not surprising to learn that the credibility of a business’s website is very closely linked to its aesthetic quality. In today’s age, a company’s website serves as a window into how a business operates.

The latest web design statistics show just how important the visual aspect of a website is. But that’s not all, as users have stated that other things that impact their decision while browning websites are user-friendliness, responsiveness, and overall usability.

Additionally, a study has found that up to 64% of website visitors want to see the company’s contact information displayed on their homepage.

Web Design Statistics For Mobile Devices

6. 32% of small businesses have a mobile app and 42% of small businesses are planning on building one in the future


Small business statistics show that many businesses are planning on building mobile apps in order to further improve their customer satisfaction and service, along with being able to more easily streamline the buying process for their customers.

Even though some small businesses already have mobile apps, the majority still don’t.

Additionally, approximately a quarter of small business owners stated that they do not intend to create a mobile app now or in the future.

7. Mobile devices accounted for 55% of global website traffic in the first quarter of 2021


The popularity of mobile devices reached its peak in 2016. This popularity only continues to grow, so it’s not surprising to learn that more than half of all website traffic comes from cell phones.

Statistics show that mobile users spend approximately 4 hours on their phones daily. When searching for a product, service, or business online, up to 88% of mobile users will go to that business, call, or make any kind of interaction within 24 hours.

This highlights the importance of web design and making sure your own website is mobile-friendly, as well as optimized for desktop users. Depending on your industry, it’s also crucial to consider whether a mobile app would be helpful in growing your business further.

8. Approximately half of all mobile users are more likely to use a brand’s mobile site when shopping or browsing because they don’t want to download apps

(Think With Google)

Despite the growing number of e-commerce and other types of mobile apps, some users still prefer to use the actual website of a business when browsing or making a purchase, according to statistics.

This is simply due to the fact that not everyone wants to download a new mobile app and take these additional steps when making a purchase, so businesses should consider whether a mobile app would be the right tactic for their particular industry.

9. Decreasing load times for mobile sites by one-tenth of a second brought about a significant increase in conversion rate

(Think With Google)

Mobile web design stats show that the load time of any mobile site impacts conversion rates significantly. This is even more true for specific industries, as statistics show that a decrease in load time increased conversion rates by 8.4% for retail sites and 10.1% for travel sites.

These mobile web design statistics and website speed statistics prove just how much website speed matters, especially when it comes to mobile sites, and that it should be considered a KPI without a doubt.

10. More than 50% of mobile users are less likely to engage with a brand if they have a bad mobile experience

(Web FX)

Websites that are not mobile-friendly can significantly hurt a business’s brand identity and reputation. Web design stats indicate that up to 96% of consumers encountered websites that weren’t designed with mobile usability in mind.

Statistics also show that up to 48% of those consumers felt annoyed and frustrated with the fact that the website they landed on did not have mobile optimization.

Additionally, a study has found that up to 67% of users, which is a significant number of potential customers, are much more likely to buy a product or service from websites with a mobile-friendly website design.

User Retention of Responsive Web
Source: Brandlume

Responsive Web Design Statistics

11. According to 73% of web designers, the main reason why visitors leave a website is due to a non-responsive design

(SEO Design Chicago)

Making sure that a website is optimized for both desktop and mobile is crucial. However, it’s also important to make sure that a website can be viewed without issues on any screen or resolution.

According to a survey of more than 200 freelancers and website designers, not having a responsive design was one of the most common reasons why users left a website, resulting in an increased bounce rate.

Other reasons for users leaving poorly designed websites include bad navigation, slow load times, and even poor content structure.

12. 53% of web designers stated that the main reason for redesigning a website is non-responsiveness

(Browser Stack)

According to the same group of more than 200 designers and freelancers, one of the most common reasons for redesigning a website for a website owner was the fact that it was not responsive.

Other issues that impacted the need to revamp a website’s design include high bounce rates, the need for better UX (user experience), and low conversion rates. Design statistics also showed that crowded web design and poor website usability as culprits.

13. Up to 94% of website visitors judge a website based on responsive web design


Web design stats show that an investment in UX design can bring about a return on investment (ROI) of up to 9,900%. A major component of a great user experience is responsiveness.

Crowded web design, along with having a non-mobile-friendly website, is among the top reasons why users might choose to abandon a website and search for a service or a product with the competition.

14. Google prioritizes websites with a responsive web design

(Tech Advisory)

Website responsiveness can also influence how your website ranks in Google searches. Website design statistics show that Google is far more likely to highly rank your website if it has been optimized for all devices.

A web page that cannot be properly displayed on mobile phones is far more likely to get lost in the sea of unoptimized websites, therefore leaving the business with no brand awareness and little to no revenue.

15. Almost 60% of Internet traffic comes from mobile devices


In a world dominated by mobile device use, some businesses are taking things to a whole new level by building a mobile-first website and applying the principles of mobile-first web design.

After all, this would make sense, considering the fact that Internet traffic is dominated by mobile devices, which is why many brands are investing more money than ever into making sure their site is mobile-friendly.

According to UX statistics, having a mobile-optimized website design is an excellent way of making sure that your mobile visitors get the best possible experience while browsing and shopping, ultimately leaving you with more revenue.

Ecommerce Web Design Statistics

16. 23% of small retailers don’t have their own website


Ecommerce in general and eCommerce sites are becoming increasingly popular, especially since the COVID19 pandemic started. However, it’s surprising that 23% of small retailers still don’t have a website.

Along with the growth of the eCommerce industry, the demand for eCommerce website design has also increased, opening up many job opportunities for website designers around the globe.

However, not all eCommerce company owners choose to hire a designer for creating a beautiful website. Nowadays, there are many popular eCommerce website builders that can be used to make an optimized and good-looking site.

17. Almost 54% of website visits to retail websites were expected to be generated via mobile devices in 2021


Ecommerce websites are extremely popular among mobile users, considering the fact that website statistics show that more than half of retail website visits were expected to originate from mobile devices in 2021.

This means that mobile devices are not only responsible for dominating Internet traffic in general – their visits also make up the majority of retail eCommerce website visits and sales, therefore adding even more incentive for eCommerce businesses to ensure site responsiveness.

18. 24% of SMBs that do not have a website said that their reason was not knowing how to create or run a website


Despite the necessity of having a successful website and online presence, a lot of retailers still don’t have the resources needed to create their own websites. This is largely due to the fact that not every business has a website builder software expert on hand.

Almost a quarter of small to medium business owners stated that the only reason they did not have a website was that they did not know how to create one or run a website. This is particularly true in the case of a new business.

Fortunately, in today’s age, there is a plethora of user-friendly CMS software and affordable, easy-to-use website builders that can help any business get in front of online shoppers and increase revenue.

Why doesn't your business have a website
Source: Digital

19. 60% of customers stated that usability is an important design characteristic for an online shop


A survey with almost 1000 participants found that 60% of them consider website usability an extremely important aspect of website design when it came to online shops.

A business can improve the usability of its website by using colors, consistency, and visual hierarchy, all of which can make a huge difference when it comes to ease of use.

Additionally, web development statistics show that any business can easily identify opportunities for improvement and design-related issues by utilizing various kinds of usability testing tools, such as HotJar.

Mobile Conversion Web Design Statistics
Source: Webalive

20. Amazon was the most popular eCommerce website in the US as of June 2021 with approximately 2.5 billion monthly website visitors


Due to its broad range of products, third-party selling, excellent functionality, and website design choices, Amazon has become the largest eCommerce website on the Internet.

Amazon’s website design can definitely serve as an inspiration to build any retail company website since it’s had an enormous amount of success when it comes to driving traffic, engaging users, and ultimately increasing sales.

21. 85% of people shopping stated that product information and photos are important when deciding which retailer or brand to buy from

(Think with Google)

Making sure your website design is appealing to users also means ensuring that the product web pages on your site have optimized images and copies. After all, design-related statistics show that relevant product information and photos are key when consumers decide to make a purchase.

The latest web design trends also show that almost 40% of consumers actually appreciate the colors on a website more than any other component of design.

This means that companies should strive to pick a website color scheme that will make their company website easy to navigate and read, and that will also reinforce their brand.

22. 83.5% of web designers find it hard to gather relevant content and information from their clients


According to a case study done on the communication and relationship between website designers and clients, one of the major bottlenecks in executing projects on time was gathering content and website design information from clients.

Additionally, the case study found that up to 87.5% of clients still use email to communicate important information to their website builders and website designers.

Modern Web Design Statistics

23. Up to 50% of customers believe that the design of a website is crucial to the overall brand of a business

(PR News Wire)

First impression statistics show that a website user forms an opinion about a website in approximately 50 milliseconds. In a survey that featured 500 consumers, approximately 50% of them stated that the design of a website was important to the overall brand of the business.

This web design statistic suggests that a website’s design should serve to strengthen the identity of a brand and meet customers’ expectations.

To further highlight the importance of web design, studies have found that up to 38% of consumers will leave a website if they happen to find it visually unappealing, leading to a loss of revenue.

Also, users spend around 80% of their time viewing information on the left side of the page.

Latest Trends in Web Design
Source: Goodfirms

24. 40% of consumers value images, 39% color, and 21% video on a company’s website in terms of visual elements

(Top Design Firms)

When it comes to visual elements that consumers value and want to see on a company’s website, the top choices were images, colors, and videos.

Taking into consideration the fact that 40% of consumers said they valued images, and 21% said video, a business should choose a color scheme and prioritize adding images.

After that, video content should be incorporated into the website, along with other visual elements of web design, such as infographics, animations, and typography.

25. 42% of website visitors will leave a website due to poor functionality

(Top Design Firms)

Statistics further prove that web design is not just about making a website visually appealing to the target audience. A big part of web design also includes making websites easy to navigate and use.

A survey found that up to 42% of users will leave a website if they find it lacking functionality. Digital designers also need to pay attention to things such as loading speed, navigational links, on-site engagement, and other important aspects of a well-functioning website.

Top Reason For a Visitor to Leave a Website
Source: Blog-hubspot

26. When it comes to color schemes, 26% of consumers prefer primary, 21% complimentary, and 20% analogous

(Top Design Firms)

The color scheme of a website is going to be the first thing users will notice. After all, 39% of users appreciate color more than any other visual element on a website.

In an ideal world, a brand’s color scheme should reflect its brand message, reinforce its brand, and make the site easy to navigate and read.

27. Only 8% of website visitors notice whitespace when visiting a website for the first time

(Top Design Firms)

Whitespaces are the negative areas in a composition. It’s what gives website users visual breaks that help them process designs and minimize distractions.

Web design statistics have found that whitespaces are not that noticeable after all, as only 8% of users pay attention to them while browsing a website.

However, this does not mean that having whitespace on your website is a bad thing. This crucial design element can actually draw the attention of users to CTAs and other important elements, as well as make it easier to digest the displayed content.

How Can These Web Design Statistics Benefit Your Business?

The website design industry is only going to continue to grow, along with competition and user expectations. It has been projected that there will be more than 1.8 billion websites on the Internet by the end of 2022.

This can only mean one thing: it’s now more important than ever to invest in well-designed websites that will ultimately help you increase brand awareness, connect with consumers, and boost your sales.

Considering the staggering amount of Internet users worldwide, which has been estimated to be around 4.6 billion, and the fact that the first place where prospective customers begin their search for a service or product is a business’s website, it only makes sense to invest in web design.

According to web design statistics we’ve mentioned in this blog, each day there are more and more websites being designed and developed in an effort and engage and draw in the Internet’s rapidly expanding user base.

If you want to differentiate yourself in today’s competitive online area, it’s essential to understand the most recent website design trends and technologies and keep up with the competition in order to ensure the success of your business.


  1. Statista
  2. Statista
  3. US Bureau of Labor
  4. Yahoo! Finance
  5. Kinesis
  6. Web FX
  7. Think With Google
  8. Browser Stack
  9. Sikich
  10. Tech Advisory
  11. Oberlo
  12. SEO Design Chicago
  13. Digital
  14. Statista
  15. Statista
  16. Think With Google
  17. Atarim
  18. PR News Wire
  19. Top Design Firms

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.