Brand Ambassador 101: Turn Your Personal Brand into Cash
In the past, whenever you would see an advertisement on television or hear about a piece of news where someone has been signed to be the brand ambassador of a multinational company, it has always been a celebrity.
For decades, businesses have believed that consumer trust could only be gained by partnering with celebrities and big-influencers and having them endorse their brand.
But over the years, people have grown out of this misconception.
Now, having a well-known face represents your brand doesn’t essentially make your brand prominent. It is no longer enough to get celebrities to say snappy taglines and pose their best profile.
Building trust is the first and most crucial course of action to create an impactful brand in today's world.
74% of consumers have reported that word of mouth marketing has a significant impact on their purchasing decisions.
Sure, celebrities are still signed to be the face of various campaigns, but hiring them to be Brand Ambassadors is no longer the only alternative.
What is a Brand Ambassador?
A Brand Ambassador is a person who is the face of a brand. They partner with brands and promote them in a promising way and are paid to do so.
Brand Ambassadors, also known as Corporate Ambassadors, help drive prospects to the brand and strive to increase the brand’s value.
Typically, a brand ambassador shares the brand’s core values. This makes it much easier for them to relate to the brand.
Also, it helps customers trust the ambassador when they are genuinely interested in the brand.
More often than not, people use the terms Brand Ambassadors, Influencers, and Brand Advocates interchangeably. Though they may have a few similarities, they are vastly different.
Brand Ambassadors are associated with the brand for a long term campaign. There are different kinds of Brand Ambassadors.
You’re already familiar with Celebrity Ambassadors, who are famous and well-recognized personalities. Their relationship is purely transactional with extremely straightforward expectations.
Influencers are those who are associated with the brand for a short term campaign. These Social Media Influencers or bloggers have a highly engaged community and are more often than not involved in the same niche as the brand.
They share the brand’s beliefs and values. They may not always be big names, but they have a good reputation and are trusted in their community.
All Brand Ambassadors are Influencers, but not all Influencers are Brand Ambassadors.
Influencers may later become Brand Ambassadors in the long run.
Brand Advocates, on the other hand, are people who are diehard fans of the brand. They are often the ones who endorse the brand via word-of-the-mouth marketing.
Customers trust Brand Advocates much more than brand ambassadors or even influencers because they are not paid to talk about the brand and are doing so only because they trust the brand implicitly.
What does a Brand Ambassador do?
If you want me to give it to you straight without using heavy words that make me look super smart, Brand Ambassadors work to build a solid brand identity for businesses and increase their sales.
Anything and everything they do is geared towards fulfilling this aim.
Their main objective is to increase brand awareness and sales by advocating for the brand’s products through various media channels.
Since they are responsible for the brand’s visibility, they closely study the brand’s voice and personality and strive to understand the company’s vision, mission, goals, and functions.
Their number one job is to make the brand and its product memorable.
They work with the Marketing and Sales department to understand the product they are signed to endorse.
Brand ambassadors often talk about the brand on their social media handles and write or blog about the brand or products.
They are expected to attend product launches and other events to represent the brand. They may also be required to perform product demonstrations or just giveaway sample products.
These days businesses have realized that they need not spend millions to partner with a celebrity to be the face of a brand. They can get the same results, if not better, from their marketing campaign if only they choose the right ambassador for their brand.
On the other hand, you need to choose the right brand whose ideologies fit perfectly with yours.
Let me give you an instance that will make you realize what happens if you don’t choose the right brand.
For a while now, Kylie Jenner has been one of the top celebrity Brand Ambassadors. She has endorsed various brands in the fashion and makeup niche and has received a good response from people.
However, Puma received a huge backlash when Kylie Jenner was appointed as a model for their apparel campaigns.
Consumers, especially athletes, didn't take it well that a non-athlete and a reality TV star who has undergone plastic surgery was the front of a sportswear brand.
Maybe you are miles away from signing a contract with a multinational that creates a controversy that makes BusinessInsider and Vogue headlines.
But that does not mean it can’t happen to you, too!
I meant signing deals with big brands, not the controversy part.
Well, that can happen, too…
Let us learn how you, too, can become a highly paid brand ambassador, shall we?
How to Build Your Personal Brand and Become a High-Paid Brand Ambassador and Influencer?
The terms Personal Brand and Self Banding are being thrown around a lot these days. But does it exactly mean?
The concept of personal branding is simple, and John Jantsch, the author of Duct Tape Marketing, has explained it beautifully.
“Personal branding is the art of becoming knowable, likable, and trustable.”
With personal branding, you can build your name from scratch and start earning some serious money.
The first step to building your personal brand is establishing your online presence.
And no, when I say establishing an online presence, I don’t just mean creating various social media handles and blindly trying to increase your follower count.
You need to establish credibility in your niche and build a dedicated network.
Look at Gary Vaynerchuk.
When you talk about personal branding, Gary has taken it to the next level and has shown the world how it is done.
I chose him as an example because he has made his way to the top from scratch, and he has done it purely by hustling day in and out.
His brand is about helping entrepreneurs build a successful venture.
Love him or hate him, but he is everywhere.
He is a prime example of leveraging every possible medium available at his disposal to build his personal brand.
Let us take a look at the Google Trend Insights for his brand. It shows a remarkable increase in his popularity over the years.
And like most others, the pandemic has affected his engagement, but you should also note that he still consistently posts on his website, social media, and even engages in podcasts.
If you want to build your brand, do everything Gary does!
Launch a High-End Blog.
You can gain better online visibility and generate more leads with blogging.
Studies show that marketers who prioritize blogging are 13x more likely to enjoy positive ROI.
Blogging is one of the most effective ways to build your brand and attract more leads.
Choosing a profitable niche is very important. After you have chosen a niche that will make you money, the next step is to create your blog.
Even if you do not have a technical bone in your body, you can still create and launch your blog using WordPress.
WordPress is a blogging platform that makes it exceedingly easy for anyone to build and run a blog even with zero technical experience.
It is incredibly powerful and does not require a lot of time from your end to set up a blog using WordPress.
1. Purchase Domain & Hosting
You aim to create a personal brand, so search and purchase YourName.com or some other variation if it isn’t available.
Choosing the right web hosting service is vital for your business. Do not get your hosting from a shady hosting website just because they’re offering it cheap.
The one hosting company that accommodates WordPress exceptionally well and is also affordable is Bluehost.
Bluehost is reliable, and my experience with their customer support has been excellent. And, it comes with a one-click WordPress set-up!
You aim to create a personal brand, so search and purchase YourName.com or some other variation if it isn’t available.
Do not get your hosting from a shady hosting website just because they’re offering it cheap.
The one hosting company that accommodates WordPress exceptionally well and is also affordable is Bluehost.
Bluehost is reliable, and my experience with their customer support has been excellent. Additionally, it comes with a one-click WordPress set-up!
2. Install WordPress on Bluehost
Choose a hosting plan
You can choose a hosting plan according to your requirements.
- Shared Hosting
- WordPress Hosting
- VPS Hosting
- Dedicated Hosting
If you’re not sure which plan is for you, choose shared hosting for it is cheap. If shared hosting doesn’t work out, you can always change to another plan in the future.
3. Set up Domain
Bluehost offers a free domain name for the first year.
Type the domain name you have chosen into the domain search, and Bluehost will tell you if it is available.
According to your business or organization, you can choose your domain extension. Since you are creating a website for your personal brand, use a .com extension.
For anyone looking for a brand or business, their first instinct is to use a .com extension.
4. Fill out Account Information
Double-check your package information and confirm your hosting plan details.
5. Make Payment
This is the last step to sign up for Bluehost.
Bluehost offers a 30-day money-back guarantee. So, if you are unhappy with your plan or hosting service after the purchase, you can ask Bluehost for a refund.
6. Log in Into Account
- Log into your Bluehost account.
- Click on My Sites
Here, you have two options.
Option 1: Click Log in to WordPress, and you will log into the WordPress site Bluehost created for you.
Your WordPress site is located on the domain you used to create your Bluehost account.
Option 2: Go to My Sites and select the Create Site button.
This option will create your WordPress site on a different domain.
Follow the directions to set up your site. You will have to create a username and password for your site.
After you’ve followed all the instructions, click on Login to WordPress, and you will be redirected to your WordPress site.
7. Choose your WordPress Theme
Everything people see on your blog reflects on you, even more so when you’re building a personal brand. So, choose an interactive and eye-catching theme.
Though there are countless free themes available on WordPress, they are not as customizable as you would like them to be.
After your blog is set up, the next step is to start blogging!
Every day, there are over two million blogs that are being published. So, how do you create a space for yourself in this crowd?
8. Create a Blogging strategy
Orbitmedia has surveyed 1,279 bloggers and curated the Ultimate Blog Strategy that has proven to work spectacularly.
Other than the tactics mentioned above, it would help if you kept a few other things in mind while focusing on self-branding with blogging.
- Brainstorm ways to make your blog stand out from your competitors.
- Regularly engage with the network you build, reply to every single comment you receive. I know it is hard work, but there is no shortcut to getting people to trust you. You need to work hard to get people to reach out to you.
- Post content that is focused on your niche.
Look at Neil Patel. His niche is online marketing, and he is spectacular at what he does.
In fact, if you google online marketing, the very first search result is neilpatel.com.
How many times have you visited Google’s second page while looking for information? Getting your blog to rank on the first page is important for your business, and SEO is the key to appear on the first page of SERPs.
Now, let us take a look at the content Neil publishes.
Everything he posts is somehow or the other related to his niche, digital marketing.
Blogs are great, but that doesn’t mean you should put all your eggs in one basket.
Start a Well-Known Podcasting Show.
Let’s be real; not everybody is into reading blogs. And that means you’re missing out on a considerable section of your target audience just because they don’t read.
Podcasting is gaining traction among brand leaders. Why?
Though podcasts have been about for a long time, podcast listeners are exponentially growing this last decade. People are listening now more than ever.
According to the most recent survey conducted in 2020, 55% of U.S. consumers listen to podcasts.
The percentage of U.S. consumers saying they listen to podcasts has more than doubled in the last ten years.
You have a much better chance at self-branding with podcasts than with blogs or even YouTube. Why? I’ll tell you.
There are over 600 million blogs and 31 million YouTube channels, but there are only 850,000 podcasts.
That means for every podcast, there are 705 blogs and 36 YouTube channels.
But how exactly can podcasting help build your brand?
There are very few things that create a genuine personal connection with your audience as podcasts. The intimacy is real.
Even though your audience has never met you in real life, podcasting will make them feel like they’ve known you for ages.
Effortless to consume.
Listening is easy; it is effortless. People love to listen because podcasts are much easier to consume than text or even videos for that matter.
To watch videos or read blogs, you need to dedicate time specifically. Podcasts, on the other hand, people can multitask and listen to them while working or cleaning.
This is the reason why this industry has suddenly grown so big.
Due to its ease of consumption, your target audience is more likely to know about you and your brand.
So, how do you get started with Podcasting?
1. Pick your Niche.
Given that you’re all set to build your personal brand, you should know what niche you plan to specialize in.
Before you decide on your niche, brainstorm for ideas. Jolt down subjects that interest you. Don’t overthink; this is just the first step.
After you have a list of possible subjects you are interested in, it is time to analyze them.
To find your niche, you need to consider three things.
- What are you passionate about?
- What do you know about that subject?
- How much can you earn from it?
Analyze these questions carefully and see which niche fits them all. Your podcast will be centered around your niche.
2. Select your Format.
There are different ways you can deliver content on your podcast.
- The interview podcast format where the host interviews a new guest in each episode. Example: StartUp Podcast
- The solo/monologue podcast format where you simply talk into a microphone
- Conversational/co-hosted podcast format where the podcast is hosted by two hosts who have good chemistry. Example: The Boagworld UX Show
- The panel podcast format is similar to the interview format but just with more people. Example: The Beancast
There are many other formats you can explore, but these are the most popular podcast formats.
You don’t have to stress too much about equipment. You can always invest in a decent microphone and just go from there.
4. Get Podcast Hosting.
There are various free and paid podcast hosting sites and platforms to choose from.
I recommend using Buzzsprout for creating and publishing your podcasts. It is easy to use, and you can get your podcast listed on every major podcast platform when you post.
After you get your hosting, you can start working on your Podcast specifications like your title, cover, recording your intro and outro, and then marketing and launching your podcast.
Become an Influencer on YouTube, Instagram, and More.
While brands are trying to be smart and come up with different ways to be noticed, customers have become even more intelligent in avoiding these advertisements.
This is why brands have started using Influencer Marketing as the best way to connect with prospects.
As Seth Godin, the marketing guru, said, “People do not buy goods and services. They buy relations, stories, and magic.”
And Social Media has allowed brands to develop such a connection with their audience.
Below is the Google Trends result of how ‘influencer marketing’ has snowballed over the years.
Now in 2020, the Influencer marketing industry has skyrocketed to an estimate of $5 billion to $10 billion.
It is no wonder you would like to be a part of this billion-dollar industry. Even if you grab a small piece of this cake, you will make yourself a fortune, with the industry growing at such an exponential rate.
But before you start designing strategies for how to become the most followed influencer on the planet, you should know which platform is the best for you.
I’m going to give you hard numbers for the top 5 social media platforms that you need to know before you decide on which platform is the best for you.
Instagram is one of the best platforms for you to make money as an influencer.
With over 1 billion monthly active users, Instagram has become the social media powerhouse of 2020 and the number one platform for Influencer Marketing.
According to a study conducted by Facebook IQ, 83% of Instagram users discover new products and services on the platform.
According to Statista, over half of Instagram’s users are millennials, i.e., younger than 34 years. It is primarily dominated by the 18 to 24 year age group, but the gender split is almost even with 51% females and 49% males.
Health & Fitness, Fashion, and Beauty are thriving on Instagram. According to Digimind, luxury brands, sports clothing, and beauty brands are the top industries working with Instagram influencers.
78% of YouTube users are male, and 68% are female.
YouTube users are above average for all ages.
- 90% of 18 to 24-year-olds use YouTube
- 93% of 25 to 30-year-olds use YouTube
- 87% of 30 to 49-year-olds use YouTube
- 70% of 50 to 64-year-olds use YouTube
- 38% of 65+-year-olds use YouTube
Lifestyle, Educational, Tech, and gaming have reported being the most profitable niches for influencers on YouTube.
Additionally, over 90% of shoppers say that they’ve found new brands and products via YouTube.
Even after 16 years, Facebook is one of the most used social media platforms. But even though Facebook is still popular, it doesn’t dominate the teenage social media landscape as it did before.
71% of teens in America used Facebook actively in 2015, and the number dropped to 51% in 2018 and is still dropping even further.
But even though the number of teens using Facebook has decreased, the percentage of older generation using Facebook has increased these past years.
Facebook saw an increase from 26% in 2018 to nearly 40% in 2019.
Now, 65+ years is the fastest-growing demographic on Facebook. Sure, in the US, the population of this age group is not huge compared to the younger generation, but this “Silent” generation collectively flocks towards facebook.
Facebook leans more towards men, with 56% of men and 44% of women using the platform worldwide.
Twitter has around 126 million daily active users.
As of 2020, the United States, Japan, and India have the most Twitter users.
Twitter users are generally younger, with 25 to 34-year-olds dominating the platform.
The ratio of gender on Twitter is 2:3, with 35% of Twitter users being women and 65% being men.
According to a report by Twitter ArtHouse in partnership with Magna and IPG Media Lab, Twitter’s in-house influencer agency, compared to ads posted directly by brands, Twitter users have been reported to spend 24% more time with ads posted by ‘creators.’
So, depending on your niche, it will be worth considering Twitter as your platform to become an influencer.
While many brands go for platforms like Instagram and Twitter to target customers, many B2B companies need a more formal approach to their marketing. So, if you are in the business-oriented niche, LinkedIn is perfect for you.
LinkedIn is the largest professional networking site, with over 660 million users. LinkedIn influencers are directly followed by CEOs, CMOs, Directors, Vice-presidents, and many other people who are the leading decision-makers of businesses.
According to Statista 2020, about 43% of LinkedIn users are women, and 57% are men.
LinkedIn users demographics by age
- 18.3% of 18 to 24-year-olds use LinkedIn
- 63.6% of 25 to 30-year-olds use LinkedIn
- 15.3% of 30 to 49-year-olds use LinkedIn
- 2.7% of 55+-year-olds use LinkedIn
Unlike other platforms, LinkedIn users follow influencers who provide deep insights into their industry.
According to Oktopost, LinkedIn is the source for 80% of social media leads generated for B2B companies. All the other social media platforms collectively account for only 20% of leads.
No matter which platform you choose, using Hashtag Generator tools can help you grow your brand exponentially on social media.
Host Large-Scale Webinars and Online Conferences.
Establishing trust with blogs and social media is doable, but it takes time.
Attracting new clients and generating leads does happen, but then again, it is not easy.
Webinars are powerful, and you are smart to want to leverage webinars for your brand. Much like podcasts, webinars hold a tremendous amount of potential for explosive growth.
At the moment, over 60% of marketers are using webinars as a part of their content marketing strategy.
I will point out exactly how webinars will help with your brand and also walk you through the step-by-step process of conducting your first webinar.
1. Webinars help establish authority and build trust.
You get a chance to highlight your expertise, showcase your knowledge and ability, and show people what you’re capable of.
It positions you as an expert in the field you specialize in, which also helps develop credibility for your brand.
2. Webinars help you gain leads.
Webinars give you high-quality leads who are genuinely interested in your niche and you. And to attend webinars, you are expected to register in some way or the other.
According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate high-quality leads.
3. Connect better with your audience.
Webinars let your audience place a name with a face, voice, and personality.
Additionally, when you host interactive webinars, you understand your audience and get to know about the challenges they face. This real-time feedback helps you tailor your content accordingly.
4. Repurpose the content.
You can use your webinar content to create social media posts, blogs, or even an ebook.
5. Invite Guests and leverage their audience.
When you invite influencers as your guest, you can reach a broader audience. Also, by association, their credibility will increase your reputation.
6. They are cost-effective.
Webinars do not dig a hole in your pocket; they are incredibly affordable. There are tons of webinar software platforms available for you to choose from.
Demio gives you a 14-day trial period, which is limited to 20-attendee room size and 1-hour sessions.
Using Demio is very easy and straightforward.
Here is the step-by-step process of using Demio to conduct your first webinar.
1. Create your free account.
You only need to enter your name and email to do so.
2. Create your Event.
Demio will redirect you to your Dashboard, where you can create your event.
When you click on Add New Event, you get two options.
You can either opt for a Live Event or go for the Automated option. I’m going to show you how to proceed with the Live Event option.
Enter the Name of your webinar event and hit Continue.
Then you can select what date and time you want to schedule your event.
3. Customize your Event.
You can customize your event page, set up email notifications, and even add integrations with your email marketing platform or other marketing tools.
You can also add presentation slides to your Room that you want to use during the webinar.
4. Start your Webinar!
Head over to your Dashboard after customizing your event. Demio will list all your upcoming events on your Dashboard.
When you’re ready to start your event, hit Join Room, and you’re good to go!
Now you know exactly how you can build your brand using webinars, let us now talk about the next way you can establish your personal brand.
Become an Expert Speaker at Conferences
Credibility is essential in the digital framework. When you appear as a speaker at conferences, you automatically gain credibility. This builds authority and helps to position you as an expert in your niche.
When you speak at conferences, you get a chance to connect with a brand new audience that is directly involved in your industry.
But how do you become a speaker at conferences?
1. Seek speaking opportunities.
Don’t wait for opportunities to come knocking at your door, because at first, they won’t. Instead, be proactive and look for upcoming events and conferences that are the right fit for you.
Finding such events will not be too difficult as people are always looking for experts to speak at their conferences.
Agent is a platform where you can find and book speaking gigs.
Agent helps you find your next speaking gig in less than 30 seconds. They have categorized the 1,000+ events by genre, size, and date.
They include contact information, and also action items and scripts to get them to book you.
- Use Google
Let us suppose you are a digital marketer living in Dublin. Simply google ‘Dublin digital marketing conference,’ and you will find what you are looking for.
But don’t just click the first link and start drafting your email. Create a google doc or sheet and note down the URL, date, and contact information.
Next, scroll down to the bottom of the page and check out the Related Search Results.
Continue to find more conferences at your location with these results.
After brainstorming, analyze, and pick out the conferences that suit you the best.
When you find events you can speak at, research everything there is to know about the event.
Check their website, event proposal, speaker guidelines, look up if they have any other speakers, learn about their target audience, and see if they overlap with yours.
Finding the right conference with the right audience is your key.
After you have done your homework, look into who handles their speaker appointments, and reach out to them.
2. Send your proposal.
Do not choose one single topic for your presentation in your proposal, give the conference committee a few choices even if the topics are very similar.
What should your proposal include?
Your title should be short, crisp, and engaging. Your title is a one-line elevator pitch, and it should entice the audience to attend your conference.
Your abstract will be published on the event’s website or placed on the program pamphlets so that potential attendees can know what you are going to talk about.
Your abstract will often have a word-limitation, so brevity and clarity are of utmost importance.
Additionally, make sure you include precisely how attending your talk will benefit your audience.
Will they be able to increase their sales 3x with LinkedIn; or will they learn exactly how they can apply the four principles of feng shui in their email marketing strategies?
Be ultra-specific and tell them exactly how it will help them.
Here is where you include what you will cover in your talk. Many people feel they should keep it short and not burden the organizers with too much information, but this is where you are wrong.
When you create the description for your talk, you are trying to accomplish these three things.
- Get the organizers to believ]]>
- Make it clear that you have a gameplan about how you will communicate with your audience and how you will manage to do it within the allotted time-slot.
- Address their speaker criteria in detail.
You can not accomplish all of this if you include an overview of your talk.
What I would recommend is that along with your talk description, include an outline. Your outline will consist of all the headings and subheadings as a bulleted list of all the topics you plan to cover.
This makes the organizers realize that not only do you know what you want to present, you also know exactly how you are going to deliver it.
3. Create your Presentation
Creating a presentation for a conference is not any different from creating any other presentation, but there are a few things you need to keep in mind.
Define your goal.
Before you create your presentation for any conference, you need to define your purpose. What exactly do you plan to achieve from the talk? Sure, you want to establish your brand, but you have to be more specific.
Do you want to focus on lead generation, or develop new business relationships?
Define your purpose according to your audience, and then work through your presentation, keeping your goal in mind.
Engage your audience.
Have you attended an event where the speaker asks a question and nobody even looks up from their phone? Yeah, we don’t want that.
According to EventMB 2020, 67.3% event organizers say that ‘attendee satisfaction’ is the most crucial element of a live event.
Define your audience’s knowledge level and keep that in mind while you deliver your talk.
Make sure your presentation is interactive and resonates with your audience. Communicate your goal, and ensure your attendees understand what outcome you desire at the end of the seminar.
4. Prepare for the seminar.
It’s not enough to have a full-proof presentation, your delivery is equally, if not more, important. Therefore it is crucial that you work on your delivery.
Follow these steps, and you can grow your brand exponentially by speaking at conferences.
Become a Celebrity in Music, TV, Sport, or Fashion
The first step to becoming a celebrity is to reach someplace, where people start to recognize you. Achieve some milestone you can talk about.
You should know who you are, know what you can do, and accomplish something to get coverage by someone who is well recognized in your industry.
Do something that the person next to you is either afraid to do, or shy to do, and go for it.
Internet and reality TV has made celebrities rise from every corner of the world. But how can you become a celebrity?
1. Know what you are good at.
What do you want to be famous for? Is your acting good; do you want to become a model; is music your thing; or do you like making films?
Pick something you have a talent in, do not try to build your career out of something you are not good at.
2. Research celebrities in your industry.
Study people who have risen to become celebrities in your field. See how they did it and analyze if replicating their strategies can bring you success, too.
Research how they got their big break.
Chances are, you may not find exactly how they got their big break, but most of them talk about their early days and how they got into the industry.
So, listen to their story and see if they give out any actionable information you can implement.
3. Pick your Social Media Platform.
When you want to become a celebrity, constant visibility is vital.
If you are a singer, musician, or dancer, start a killer YouTube channel. If you are a model or a photographer, make your way to Instagram. Pick the platform most suitable for you, and go for it.
Sure, you can use others’ work as an inspiration when you start but make sure you breathe a new life into it.
Make yourself stand out; it is the best way to get noticed.
4. Viral Posts.
According to a study conducted by The University of Pennsylvania, one characteristic that all viral posts have in common is that they all evoke a strong emotion, either positive or negative.
Everyone has heard about the ALS Ice-Bucket Challenge. People shared the Ice Bucket Challenge on Facebook over 2.4 million times.
The challenge didn’t just go viral once, but it went viral thrice! In 2014, 2015, and then in 2019.
But why did it go viral?
- The challenge was for a good cause. It was to increase awareness and support for the disease amyotrophic lateral sclerosis.
- Celebrities like Bill Gates, Elon Musk, Dwayne Johnson, and Stephen Hawking participated in the challenge.
This viral marketing campaign brought in donations from all over the world, which amounted to over $220 million.
Create content that centers around strong emotions and keep a close eye on your social media insights.
See what kind of posts have been doing better than most and build on them until one day, you could go viral, too!
5. Follow the trends.
If there is a viral trend going on, hop on to it.
Like the “Ice Bucket Challenge,” “Dalgona Coffee,” “Throwback Pictures,” there is always some trend happening on social media.
Roll with the wave because these challenges will get you more traction with a previously untapped audience.
6. Collaborate with influencers.
Collaboration is a powerful marketing strategy.
Find influencers who have good authority in your niche and collaborate with them. The goal is to reach a wider audience, so look for influencers who have a similar or more significant following than you.
There are different ways in which you can collaborate. You can create a vlog together, interview each other, or maybe even do a photoshoot together.
It is not easy to get someone who has an authority in your niche to collaborate with you. So, here are a few tips which will help you when you reach out.
Get their contact information.
Most influencers post their email on their social media profiles so people or brands who want to collaborate can get in contact.
If you can’t find an email, check which platform they are most active on and reach out to them there.
Drop a message.
When you draft your message, be personal. Tell them why you love their content and why you would like to collaborate with them.
Don’t write an essay; keep it short and appealing.
Give and take
Of course, the collaboration will undoubtedly benefit you, but how much value will it bring them? You should give them something in return, which is at least equal in value, if not more.
Maybe you can provide them with insights on their current campaign; perhaps you can create content for them, or perhaps you can pay for a collaboration.
Whatever it is, make sure you have an offer on the table.
7. Register for Reality TV shows.
You can register yourself at Reality TV-show casting sites, but it doesn’t just have to be television shows.
Influencers have started to create their own reality shows on YouTube. One great example in the beauty industry is the “Instant Influencer,” a YouTube Originals show by James Charles, where the participants create innovative looks in each episode.
Needless to say, Ashley’s career got a massive push with the show.
Understand How Companies Set Up Ambassador Programs.
A brand ambassador works with a business for the long-haul. This helps consumers trust the relationship between them and, in turn, helps grow the brand’s community organically.
The ambassador’s credibility adds to that of the brand and influences the brand’s perception and purchase intent over time.
What is a brand ambassador program?
A brand ambassador program officially seals the deal between the business and the chosen ambassador. The contact gets the ambassador formally involved in the brand’s promotions.
The ambassador learns the brand's voice and the acceptable way to promote the brand in their own voice.
Brand ambassador programs involve contracts with clearly defined deliverables signed by the company and the ambassador.
Brand Ambassador contacts successfully communicate the brand’s expectations in detail and ensure that the business between them is smooth.
If you want to become a brand ambassador, you must know precisely how companies set up these ambassador programs.
Additionally, if you have your own business and want to launch your ambassador program, here is the step-by-step process that you can follow to set up your ambassador program.
Set Marketing Goals for Your Ambassador Program.
A carefully planned brand ambassador program can help you achieve brand visibility and your revenue goals.
The first step before launching a brand ambassador program is defining the purpose behind the program.
What are you aiming to achieve with this ambassador marketing program?
Often businesses set their goals like “creating one million impressions” or “increasing the brand’s Instagram following 3x.”
What most people don’t seem to realize is that while these can be counted as progress, these metrics are not indicators of a successful ambassador campaign.
Realizing what your goals and objectives are with your ambassador program is a crucial first step.
Set clear visions and expectations and establish guidelines.
You need to map out clear Key Performance Indicators (KPIs) that will help you track and achieve your desired outcomes.
Let us suppose that your aim with the ambassador program is customer retention and repeat business. Be more specific and set a clear objective so you can track your success.
Your goal could be to have 65% of purchases made by repeat customers; this is a specific goal.
Keep this goal in mind and create your ambassador program around this goal.
Define your KPIs.
KPIs will contribute towards better understanding your ROIs.
Most ambassador programs have five objectives in common.
- Brand Awareness
- Content Creation
- Customer Engagement
- Brand Loyalty
This is how you can specify the KPIs for these objectives.
1. Brand Awareness
KPI: Volume of posts on social media mentioning your brand.
KPI: Rate of increase in your brand’s awareness among your ambassador’s followers before and after the campaign.
KPI: Customer Acquisition Rate insights.
2. Content Creation
KPI: Number of posts shared by the ambassador on their social media.
KPI: Number of high-quality social media posts that got over ‘x’ engagement.
KPI: Number of purchases with the ambassador’s referral code.
KPI: Downloading your app or ebook.
KPI: Rate of increase in purchase consideration among ambassadors’ followers before and after the campaign.
4. Customer Engagement
KPI: Track your pageviews and average time duration.
KPI: Track your Bounce Rate.
KPI: Ratio of New vs. Returning Visitors.
5. Brand Loyalty
KPI: Number of followers consistently engaging with your brand on social media.
KPI: Customer Retention rate insights.
KPI: Analyze Customer Feedback during checkout.
This is how you need to set specific goals that can be quantified and tracked.
And remember, track everything.
I’ve provided a list of Influencer Marketing tools that will help you analyze and track how your ambassadors represent your brand online.
Keep reading to find out!
Define Your Ideal Brand Ambassador.
After you have decided on the purpose of your ambassador program, the next step is to define the traits of the ideal ambassador for your brand.
What you should look for in your brand ambassador.
- They must be relevant to your niche. They should have an excellent reach to your target audience.
- They must be an opinion leader. Opinion Leaders are people with authority and expertise in a specific industry. People respect their opinions and turn to them when they need any advice. They have the ability to sway public opinion, which is one of the most crucial traits of a brand ambassador.
- They must have a strong Social Media Presence. Social Media is one of the prime ways of converting potential leads into customers. Having a strong social media presence will ensure that when your brand is mentioned, it will drive tons of traffic your way.
- Their communication skills must be top-notch. Strong communication skills are essential so that ambassadors can convey their love for the brand in their own voice, and not sound like they’re trying to sell something. They should come across as natural; not like they are doing it because they are getting paid to do it.
- They must have authority. Authority and credibility are two things you must look for in a brand ambassador. You want people to have a favourable opinion on your ambassador; otherwise, it makes no sense for you to partner with them.
- They must be willing to negotiate. Brand ambassadors must be flexible. They must be willing to negotiate so both of you can come upon an agreement that is favourable for everyone.
These are arguably the most fundamental brand ambassadors traits. But how do you define an ambassador that fits perfectly with your brand?
For this, you need to understand the various types of ambassadors.
Different types of Brand Ambassadors.
1. Niche Ambassadors.
Niche Ambassadors are people who are perceived as experts in their niche. This is because they have professional experience in their niche.
- An artist who endorses Copic Markers.
- A musician who promotes Gibson guitars.
- A dentist who promotes Colgate.
If you want your campaign to target a specific niche, then look for authorities in that niche.
2. Student Ambassador.
If your campaign’s target audience is 18 to 25-year-olds, then student ambassadors can create a massive impact.
These ambassadors share what they love about a product with their peers and spread awareness about the brand among the student community.
This kind of word-of-mouth marketing has always been perceived as trustworthy and reliable and has a tremendous conversion rate.
People are four times more likely to make a purchase when referred by a friend.
3. Brand Advocates.
Brand Advocates do not have a huge following, but they are dedicated fans of your brand. They have promoted your brand in the past without expecting anything in return. They have always enthusiastically supported your brand in public.
They are committed to your brand and its ideologies and are willing to promote your brand with little to no compensation.
4. Celebrity Ambassadors.
Many celebrities have firmly established themselves as a powerful brand and have a massive following.
Having celebrities endorse your brand is a great way to expand to new markets and target new customers.
This will help increase your brand awareness exponentially.
Additionally, celebrity ambassadors will encourage their fans to become advocates themselves.
5. Target Audience Blenders.
These are people who are already a part of your target audience and are amid potential customers.
They may not have a huge following and are typically nano- or micro-influencers, but they have an incredibly engaged audience.
When they promote your brand, their audience perceives it as genuine, and hence they have a substantial conversion rate.
Employee-ambassadors already know the ins and outs of your brand. They are well versed with your product or service and can answer any queries your potential customers have with ease.
They have a deep understanding of your target audience and your brand’s goals and ideologies.
Who better to tell your story other than the people who are a part of your story?
The type of ambassador you want depends on your budget and what kind of impact you are aiming for.
Do you want to influence people globally, or is your target audience local?
You can always choose a mix of ambassadors to achieve different goals in your campaign.
Choose what is best for you.
The next step after you’ve defined your Ideal Brand Ambassador is to search for one.
Search for Brand Ambassadors.
Not every top-level influencer is the right fit for your brand. But finding brand ambassadors is not as difficult as it may seem, and we all have the internet to thank for it.
The internet is every potential brand ambassador’s playing ground. But there is one place you should not miss checking out.
Your own company.
Forbes says that brand messages received 561% more engagement when shared by employees than when the same messages were shared via the company’s official social media handles.
Your employees have great potential at being your brand ambassadors and promoting your brand and its products.
While you may think your employees are already engaged in your business, studies show that only 13% of the entire workforce is involved in their work worldwide.
That is, only 13% of your employees are emotionally invested and passionate about creating value for their organization every day.
Employees have the added motivation to give it their best because it affects them directly. The harder they work, the more the company flourishes, and the faster they climb their way to promotions.
According to a study by LinkedIn, employees have 10x more followers than their corporate social media accounts.
If your brand’s social media handle has 12,000 followers, your employees collectively have around 1,20,000 followers.
If you leverage their connections, you will be able to reach a much broader spectrum of audience.
A study by The Marketing Advisory Network shows that leads generated from employee social marketing convert 7x more frequently compared to other leads.
Additionally, your employees’ audience barely overlaps your brand’s audience on social media, so you have a chance to reach a brand new audience.
Your employees also enjoy the perks of being your brand’s ambassador.
They get a chance to grow personally and professionally. They can widen their network, gain skills that are very much in demand, and also find new career opportunities.
They get to build their personal brand.
Employees who are dedicated to a business are the company’s biggest asset. Make sure your employees are satisfied with what you are offering, because then and only then would they be motivated to see you succeed.
How to turn your employees into brand advocates?
1. Encourage them.
Don’t micromanage them just because you give them their monthly paycheck. Give your employees the freedom to be creative about how they present the brand on their social media.
Recognize their efforts and show them your appreciation periodically.
2. Coach them.
Though they have a network with immense potential, chances are they don’t know the best way to leverage that without coming across as too sales-y.
Help them build a foundation.
Host seminars to teach them the ins and outs of being a brand ambassador and the best way to represent your brand in their own voice.
You can even take a step forward and review their social media platform to guide them about what would be the best strategy for them and how they can go about it.
3. Build an incentive and recognition program.
Your incentives don’t have to be too big, just recognizing your employees' efforts can go a long way.
It can be as small as announcing their accomplishment after a business meeting or providing them with a certificate of achievement.
How about a 2-day holiday for the employee with the highest engagement on their posts?
It could be anything, just make sure you let them know that you appreciate their efforts.
4. Have a portal for review and feedback.
Let your employees tell you what is working and what is not.
Give them the chance to address their concerns and then brainstorm how you can work around it.
Don’t just leave them to their own devices because they would be discouraged very easily if you do so.
5. Track their progress.
Measuring results is critical to any ambassador program. See how your employees’ performance has changed.
Metrics alone will tell you how invested your employees are, and how you can help them achieve even greater heights.
6. Your Customer Base.
Your customers are the ones who are actively using your products. Take a closer look at your brand’s following and pick out loyal followers who are dedicated to your brand.
These brand advocates will be much more invested in your ambassador program than anyone else you pay to be the face of your brand.
Who are these loyal customers?
- Loyal customers don’t think twice about the cost; they care more about your brand.
- They’re already advocating for your brand publicly on social media.
- They take the time out to give glowing testimonials and reviews.
- Your brand is a part of their story. They closely identify with your brand.
How do you find them?
1. Use relevant hashtags.
Use your brand’s hashtags on social media and browse through the top results. They are not only people who are advocating for your brand, but they also have the highest engagement rate amongst others.
But this method doesn’t promise the best results. You have to use the exact keywords your followers are using, and it isn’t always possible to find them all.
2. Start a contest.
They can be giveaways with incentives of partnering with selective individuals who come out at the top.
This will not only give you a huge push in engagement but will also help you filter through to your most loyal followers with the highest engagement.
3. Ask interested candidates to fill a Google form.
This is probably the most straightforward way with the least effort from your end. Your only job is to sort through the applications to find your ideal candidate.
But these methods of finding the right ambassador via social media platforms are still tedious.
There is one other way to find your ideal brand ambassador that requires the least amount of time-consuming effort from your end.
And that is by using platforms that are created for the very reason of matching brands with their ideal ambassadors.
4. Use Influencer Marketing Platforms.
Influencer Marketing Platforms connect brands with influencers. They play matchmaker to brands and content creators and are the best way to not only find your ideal brand ambassadors but also track their progress.
These influencer marketing platforms have inbuilt analytic tools that show detailed metrics about the campaigns. These data-driven insights provide exact details that will help you determine whether or not the campaign was a success.
Here is a list of 36 of the best Influencer Marketing Platforms of 2020 that you can use to find your ideal brand ambassador.
- Fourstarzz Media
- Tidal Labs
- Open Influence
- The Shelf
- Popular Pays
After you find the influencer that fits your brand like a glove, the next step is to negotiate and draft a contract.
5. Negotiate a Brand Ambassador Contract for a Long-Term Partnership.
Brands partner with ambassadors to increase their brand awareness, conversion, brand loyalty, and engagement rate.
People become ambassadors to widen their network, gain recognition, and grow professionally and personally.
A well-organized brand ambassador contact is mutually beneficial. The contact should cater to both your goals and work towards mutual growth.
How to negotiate a brand ambassador contract?
1. Make the first offer.
Making the first offer, especially if you target an influencer who has no experience as an ambassador, gives them an idea about the price range acceptable to you.
Have a 20-30% buffer to negotiate, but make sure the price you quote is so low that the influencer disregards it even before you have a chance to discuss terms.
2. Negotiate Compensation.
What do you expect from the influencer? What does the influencer expect in return? Talk about everything and, more importantly, get it down on paper.
1. Pricing Module.
Determine how the pricing module will work. You can decide on the budget according to the deliverables agreed upon by both of you.
Your ambassador could agree to produce their own content to endorse your brand, or your brand may be willing to create content that is to be shared.
Similarly, other factors should be taken into account while negotiating your budget.
- Influencer’s expertise on the campaign’s subject.
- Type of content they produce (image, videos, podcast, IGTV, etc.)
- Quality of content they produce.
- Their engagement rate.
- Number of posts they deliver.
- Duration of contract.
- Their performance on previous marketing campaigns.
2. Non-monetary Compensation.
Sure, brand ambassador programs can compensate ambassadors on monetary terms, but money is not the only goal of an ambassador.
The key to building a strong relationship is to understand what motivates your ambassador and see if their goals overlap with yours.
If you put in a genuine effort to help your brand ambassador reach their intrinsic goals, your relationship will be stable and last longer.
You can also offer them other perks.
- Discounts and free merchandise.
- Free accommodation during promotional events.
- Memberships and subscriptions.
- Affiliate commissions.
- VIP access to events.
- Give them free shoutouts.
3. Decide on campaign deliverables.
Be specific about everything that is expected from the ambassador.
- What type of content should be posted?
- How frequently are they expected to post?
- When should they post?
- Which social media handles should they post on?
- Conducting weekly contests
- Conducting Q&A sessions to solve queries about the brand
- Using promo codes and affiliate links in the post description (just join several of these affiliate programs and earn money with recommending their products)
- What hashtags are they supposed to use?
- What CTA should be included in the post?
These are a few things that can be considered.
Make sure the ambassador knows the KPIs and understands the metrics that will be measured.
4. Negotiate exclusivity.
Your campaign will not be effective if the ambassador endorses more than one brand, especially in a similar niche.
Ambassadors may not agree to outright exclusivity. You can not ask them not to partner with any other brands for the duration of the partnership.
But instead, you can negotiate on different types of exclusivity.
- You can ask them not to partner with your competitor’s brands. If they do get an offer from your competitors, ask them to approach you first. If your brand passes on the opportunity, they may contact them for the campaign.
- You can ask them for exclusivity on the platform that you want to target. For example, you can ask for exclusivity on Instagram.
- You may ask them not to work with specific industries. If your brand is about handmade products and your ideology is to support small workers in villages, you can ask them not to partner with brands that mass-produce products because it is everything against what you stand for. These partnerships will send mixed signals to your target audience, and your campaign will not work.
- You may ask for geographical exclusivity. If you are a local business in Dublin selling skincare products, you may ask the ambassador not to endorse any other skincare brands from Dublin. But they are free to promote enterprises in skincare outside the territory.
Also, ask for a written statement that the influencer is not violating any terms of any previous contracts by partnering with you.
5. Get them to sign a Non-Disclosure Agreement.
Sharing information with your brand ambassadors is crucial for your campaign’s success.
During the partnership duration, your ambassador will be exposed to your business projects, trade secrets, or even new product ideas that you do not want your competitors to know.
Additionally, you do not want your highest-paid ambassador to disclose their payoff and terms, for this could potentially cause a rift between your brand and other ambassadors working with you.
A non-disclosure agreement ensures the safety of your company’s secrets and reduces the chances of important information becoming public knowledge.
6. Create an Exit Program.
Include a clause that specifies the terms of termination of the contract.
Negotiate how conflicts will be resolved.
Every contract has to come to an end someday, and having a clear-cut exit strategy will eliminate any dire consequences in the future.
How Do I Find High-Paid Brand Ambassador Jobs?
1. Manually reach out to your most beloved brands.
According to Mediakix, 61% of marketers say that the biggest challenge they face is finding a relevant influencer for a campaign.
So, if you know exactly which brands to target, getting a partnership is a no-brainer.
It is easier to become an official ambassador for brands that you love than by reaching out to brands you have never heard of before.
This is because they can take a look at your social media and see that you are actually invested in them.
But it also depends on how big the brand is.
If you love Nykaa and their products; and you have no prior experience being an ambassador and running campaigns, it will be challenging to land a partnership with Nykaa.
You have to weigh your options while choosing the right brand to collaborate with.
But how exactly do you pitch yourself even if you find your right brand?
Approaching brands for collaboration can be daunting, especially if you have no prior experience.
Prepare your Media Kit.
A media kit is the best way to showcase your work when you reach out to brands for collaboration.
A well-organized media kit can be the deciding factor for whether or not a brand decides to collaborate with you.
What is a Media kit?
A media kit is like a CV for your career as an influencer. It is your digital portfolio that includes your achievements as an influencer and essential insights to prove your credibility.
Every influencer needs a well-designed pitch deck that will validate their influence and impress the people they are trying to collaborate with.
What to include in your Media Kit?
1. Important information about you.
Companies want to humanize their brand, which is why they collaborate with brand ambassadors in the first place. Make sure your personality shines through in this section.
Here are a few key points you should include in this section.
- What country you are from and where you are currently located.
- Your age.
- Relationship/Marital status.
- What you do for a living.
- Your hobbies and interests.
2. Insights about your audience
This is the most important section because the main objective for brands is to find their target audience through their brand ambassadors.
What should you include in this section?
- The geographical location of your primary audience base.
- Number of followers.
- Number of followers per country.
- Age range of your audience.
- Are the majority of them married or single? (though you don’t get this from analytics, you should have an idea of which side most of your audience leans towards.)
- What do they do for a living?
- How many of your audience is female/male/non-binary?
- Female to male ratio.
- A category majority of the people who follow you fall into —for example, Female entrepreneurs, or married home cooks, or LGBTQ.
3. Give them proof!
Include screenshots of analytics data to prove everything you’ve claimed until now. The more specific you can get with the data of your demographics, the better.
If you have an Instagram business account (which you should), you can find these insights on your Instagram.
Go to your profile. Click on Menu. Go to insights.
Blog Analytics Data.
Include information about:
- Unique Visitors per month
- Site visits per month
- Content that is driving traffic to your website
- Is traffic organic or paid?
- Website Bounce rate
- How long do people stay on your site?
If you use other platforms like YouTube or LinkedIn, include insights about those platforms, too.
4. Past Campaigns.
If you have experience working with brands, don’t hesitate to include them in your media kit. Brands want to see how your previous campaigns have worked out, so include details about the brands and your relationship with them.
Highlight metrics that prove how successful your previous campaigns were. Did their sales increase by 25%? Maybe their engagement rate on social media doubled in four months?
Be specific about what made those campaigns successful.
5. Design your Media Kit.
You are an influencer, so it is obvious you have this in your pocket.
If you don’t have experience working with designing tools like photoshop or illustrator, you can use readymade templates from free resources like Canva to create your media kit.
2. Pitch Yourself.
While media kits are essential, they are not the star of the show.
Brands get emails for collaboration ]]>
Getting the brand to look through your media kit will happen only after you get their attention first.
What to include in your pitch?
- Make sure your subject line catches their attention. Getting them to open your email is the most crucial part. Example: Collaboration with Fitness Expert YouTuber – 20k subscribers If you are sending the mail to the brand manager, or someone else instead of a company, be sure to include their name here to personalize it.
- Do not include links to all your platforms. Just add a link to your primary influencer social media account.
- Prove your credibility. Include insights like
- Engagement rate,
- Monthly views,
- Follower count,
- Audience Demographics,
- Conversion Rate
- Information about previous successful campaigns. If you haven’t worked with any brands before, include your growth rate insights to show how fast you’ve progressed every month.
- Tell them why you want to work with them and be genuine about it. Don’t say you love their brand, show them. Maybe include posts where you’ve promoted them or an image of everything you own of their brand.
- Include a CTA. Do you want them to revert via email to discuss terms? Do you want them to give you a call if they’re interested?
Most people will not take the time out to read the entire email. Highlight information like your insights that you want them to notice if they just scan through your email.
Now you know exactly how to pitch yourself to your beloved brand. But there is another alternative to find high-paid brand ambassador jobs.
Register with influencer marketing platforms.
Influencer Marketing platforms play matchmaker by connecting influencers with the best clients and campaigns. They have an extensive network of thousands of influencers on a single platform.
They have an automated tracking system that provides real-time information on what is working, which helps you optimize your strategy as needed. These metrics will help you make informed decisions to drive better ROI.
You can manage your campaign’s workflow, content promotion, influencer payments, and track your campaign’s metrics on the platform.
They also provide information about an influencer’s past collaborations and give you an estimate of their cost.
You can track multiple campaigns with different influencers on the same dashboard and would not have to rely on third parties to understand what is working and what is not.
Below are 13 influencer marketing platforms that you can use to find the right brand ambassador for your campaign and track their work.
List of Influencer Marketing Platforms.
Over 150,000 influencers have registered on AspireIQ. You can track performance per influencer or content w.r.t. sales, increase in followers, and engagement rate.
They also have a content library where you can track the results of posts shared in platforms like Facebook and Instagram Ads.
Upfluence has a database of over 4M+ influencer profiles. They work ahead and identify organic influencers in your follower base.
Upfluence analyzes an influencer’s performance by examining metrics like audience size, posting frequency, and engagement rate.
Traackr is one of the oldest influencer marketing platforms and is ideal for larger brands and agencies.
They offer a social listening tool that enables you to track influencer content in real-time.
On Traackr, you can use their brand safety tool to filter through fake influencers.
The ideologies of #paid are a little different than other platforms. They recognize people not as influencers but content creators because that is the core of what an influencer is.
#paid provides a Handraise tool that helps you find creators who are the best match for your campaign.
Creator IQ has over 15 million creators registered on their platform. Their client base includes high profile clients like Disney, Tiffany & Co., Unilever, Dell, and Ralph Lauren.
CreatorIQ pays special attention to follower fraud, inflated reach metrics, and inauthentic/mercenary influencers.
Heepsy has a database of over 11 million registered influencers. They specialize in influencers who have between 3k to 100k followers.
They provide advanced reports that analyze influencer’s authenticity and audience demographics.
TapInfluence has over 550k registered influencers and creators.
They provide visual search, which gives you the chance to browse through visual content that influencers have created.
Shoutcart is a little different than the other platforms listed above. With Shoutcart, you can buy shoutouts from Social Media Influencers.
How it works:
- Browse through thousands of influencers and find the best match for your campaign.
- Add them to your cart and curate your order.
- Fill out a form and attach the image/video you want them to post. Mention your username or link so their audience can reach you.
- Schedule when you want the influencer to publish your post and pay
- After your shoutout is scheduled and paid for, you will receive the post from your chosen influencer.
Captiv8 has over 1.5 million influencers on their platform. They provide 500+ discovery filters based on creator content, engagement, interests, and audience attributes.
You can customize the reports you receive according to what performance data you prioritize.
According to MarTech Breakthrough 2019, Tagger is the Best Influencer Marketing Company. They have over 3.6 million influencers and 170 thousand brands registered on their platform.
Tagger is all about metrics and data. They track over 9 billion social conversations, all indexed, analyzed, and searchable.
You can make use of Tagger’s social listening tool to get an inside scoop of your competitors’ strategies. Tagger is mostly suitable for large brands and agencies.
11. Post For Rent
Post For Rent has over 156k registered influencers. You can engage with influencers from YouTube, Instagram, Tiktok, Facebook, Snapchat, and Twitter on this influencer marketing platform.
They provide an engagement forecast before you commit to a campaign. With this, you will be able to see the estimated aggregated performance of your influencer selection.
Their client base includes big names like Nike, HBO, Jameson, and H&M.
12. SocialBakers (formerly CandyTech)
SocialBakers gives you essential influencer insights like what hashtags they use, their best performing posts, and whom they have worked with in the past.
Their influencer scorecards feature helps shortlist the bet influencers faster.
You can also use SocialBakers to discover who your brand advocates are across social channels.
Hypr has over 10 million influencers on their platform. Their search results are based on data, not opinion, to determine who is the best fit for your brand.
They have a database of over 12 million influencers across 30,000 categories.
Additionally, they track over one billion social media users every week to generate a real-time index, which allows you to see which influencers have the most significant impact on the audience.
Brand Ambassador FAQ
A brand ambassador’s main job is to make the brand and its products or services memorable.
They promote the brand’s products or services and work to build a relationship with potential customers.
Often brand ambassadors must talk about the brand on their social media handles and assist in content creation to increase brand visibility and attract prospects.
They attend product launches, trade shows, and other events to represent the brand. They may also be required to perform product demonstrations or just giveaway sample products.
They generate brand awareness through word-of-mouth marketing and work to maintain a positive image of the brand at all times.
Ambassadors have a dedicated network, and when brands hire ambassadors, their brand is exposed to a brand new audience.
People are more inclined to buy from people than companies. Brand ambassadors add a human touch and become the face and voice of the brand.
74% of consumers have reported that word of mouth marketing has a significant impact on their purchasing decisions. Brand ambassadors can modulate how the public perceives the brand. They build a brand’s reputation through positive word of mouth marketing.
Ambassadors work to increase the sales of the brand by boosting its market awareness.
The ambassador’s credibility increases the brand’s trustworthiness and makes the brand seem more reliable.
Every brand has its own way of compensating brand ambassadors. Some ambassadors are paid per hour, while others are paid via affiliate commissions. Some ambassadors receive monthly pay, while others don’t receive any monetary returns.
According to Indeed and Payscale, brand ambassadors earn about $16 per hour. This means, on average, a brand ambassador can earn up to $20k a year for part-time work.
But these studies refer to employee brand ambassadors. It is much better if you become an authority in your niche.
According to Vox, a nano-influencer, someone who has between 1,000-10,000 followers on social media, especially Instagram, can make between $30,000 and $60,000 a year.
Micro-influencers, who have between 10,000- 50,000 followers, can make anywhere from $40,000 to $100,000.
If a brand does not offer to pay, they find other ways to compensate.
1. Discounts and free merchandise.
2. Free accommodation during promotional events.
3. Memberships and subscriptions.
4. VIP access to events
Most celebrities don’t earn as much from their craft as they do from brand endorsement deals.
1. Michael Jordan and Nike. Jordan roughly made over $1.3 billion from his 36-year partnership with Nike and is considered one of the biggest endorsement deals in history.
2. David Beckham and Adidas. David Beckham signed a $160 million lifetime contract with Adidas, and he also earns a percentage of profits.
3. George Foreman and Foreman Grill. Foreman signed a deal to sell his name to the company for $137.5 million. From 1995 to1999, Foreman also earned at least 40% of the profits for each grill sold and has made approximately $200 million from the deal.
4. Tiger Woods & Nike. Tiger woods signed his first contract with Nike in 1996 for $40 million over five years. Their partnership extended in 2001 for $100 million over five years, and then an 8-year deal in 2006 for an estimated $20-40 million annually.
5. 50 Cent & Vitamin Water. 50 Cent roughly made between $75 million and $100 million from his deal with Vitamin Water.
6. LeBron James & Nike. LeBron’s first deal with Nike was worth $90 million over seven years.
7. Charlize Theron & Dior. Charlize signed her first deal with Dior in 2004 for $5 million over three years. Since then, she has made over $75 million from the endorsement deal alone.
Nike has a community ambassador program that is only open for Nike store employees. Nike community ambassadors volunteer to coach children in local schools and communities.
There are over 5,700 community ambassadors for Nike all over the world.
Adidas, on the other hand, has a brand ambassador program as well as an affiliate program. You don’t need to be an Adidas employee to collaborate with Adidas.
> Adidas brand ambassador program link
> Adidas affiliate program link
Read their guidelines carefully before you reach out for a collaboration.
Ready to Turn Your Influence into Cash?
I’ve included everything you would need to know to become a brand ambassador and start earning.
You now know how to build your personal brand, how to boost your growth, how you can leverage different platforms and find high-paid ambassador jobs, now it is time to put in the effort and implement everything you’ve learned.
The first step to build your personal brand is to choose the social media platform that is best for your niche.
Use the strategies I’ve mentioned to build your online presence and create an engaged community dedicated to you.
Remember, building a dedicated network of audience, and becoming a high-paid brand ambassador doesn’t happen overnight. But if you follow the guidelines I’ve created, it will happen for you!