7 Best Ecommerce Platforms for Startups in 2025

Squarespace does a lot to help you market your ecommerce store. For instance, using the “Unfold” app, you can edit images, create reels, and schedule social media posts. You can also engage your prospects and customers through email campaigns, which is an affordable add-on, by sending them emails that include existing products and links to blog articles.

Squarespace takes care of your site’s core search engine optimization. It automatically creates your store’s sitemap and robots.txt file, converts image descriptions to alt tags, and generates meta tags for your pages. Also, you can update your Google Business Profile details and track the traffic of your ecommerce store through the Google Search Console integration.

You can manage your inventory using categories and sub-categories and tag products for easy sorting. Additionally, you can give discounts on products, add “Limited Availability” labels to products, and track stock levels. To give customers more convenience (and increase your sales), you can set up “buy now, pay later” options, and enable customers to track their orders.

The Squarespace ecommerce platform collects and analyzes your store’s data to give you insights that help you optimize your campaigns. With analytics, you can identify the keywords driving traffic to your store, view trend charts, and know the geo of your site visitors. When you combine these with data on sales and abandoned carts, you can adjust your marketing activities accordingly and increase sales.

Whereas most domain registrars hike domain renewal fees after the first year, Squarespace prices remain the same. And to maximize your sales opportunities, Squarespace gives you unlimited bandwidth, unlimited products, and email hosting through Google Workspace. In addition, your store gets free WHOIS privacy to protect you and your store from spam and identity theft.

Shopify enables you to sell on different platforms while managing back-office activities from your dashboard. You can list your products on Google’s platforms, Facebook and Instagram, and allow customers to check out without visiting your store. And with the auto-sync feature, product updates on your store automatically reflect on all your sales channels.

Shopify has a vast logistics network that makes cross-border shipping cost-effective. With their “Markets” solution, you get localized storefronts, smooth checkout, and 130+ currencies. Your ecommerce store is SEO-optimized to ensure it appears in local search results, while third-party apps help you distribute localized product feeds.

Shopify lets you create customer segments that help you understand your customers and engage them effectively. Using customer data, you can create segments based on what customers buy, how often they buy, their geographical location, and other custom data fields. And the best part is that these customer segments automatically update to reflect changes in customer information.

Shopify provides an easy platform for managing your store and running a profitable ecommerce startup. You can add products and create categories, add any of the 100+ payment gateways, and enjoy global reach through Shopify’s CDN. Using the mobile app, you can analyze sales and customer data to make the necessary business decisions.

For email marketing campaigns, Shopify’s email templates save you time by automatically pulling product information from your store. And with 10,000 free emails every month, there’s no shortage of opportunities to make a sale. You can also add checkout buttons to your emails so that subscribers can make purchases directly from them.

Wix enables you to manage your online business from any device and sell on platforms such as Facebook, Instagram, and eBay. You can import data from CSV files, connect your ecommerce store to your ERP system, and create custom shipping rates. When expanding to a global market, you’ll be able to translate your store into 90+ languages and sell to international customers in their local currencies.

Start using coupons and discounts to promote your ecommerce website on social media sites and automate your email campaigns. You can also create and track Facebook and Instagram ads from your Wix dashboard. To build trust with your customers, you can add product reviews on your site and run a customer loyalty program.

Instead of integrating with a third-party CRM, Wix has built this functionality right into your online store. You can capture leads using custom forms, create mailing lists, send price quotes, and use automation to improve your lead-nurturing workflows.

Wix is the best ecommerce platform for startups wanting to build their own mobile app. Using the Wix app builder, you can customize everything from the app layout to the user experience. To meet your specific business needs, you’ll decide which ecommerce functionality to add and get real-time sync between the app and your online store. Note, however, that this feature requires a separate subscription that costs between $109 to $259 per month.

Using insights from your store’s data, you’ll be able to see how shoppers interact with your site and understand your customers’ purchasing patterns. Wix comes with some customizable ready-made reports while allowing you to create your own. You can view reports on mobile and export or share them with stakeholders.

BigCommerce makes it easy to run a B2B ecommerce site. You can let customers create multiple accounts, assign team members different roles and permissions, and pay invoices online through multiple payment options. Moreover, your sales reps can shop on behalf of your customers and give them additional discounts, leading to increased customer loyalty.

This is a unique feature that other ecommerce platforms don’t offer. In addition to running your ecommerce site, BigCommerce lets you sell custom versions of its ecommerce solution. You can create a full suite of business tools with ecommerce powered by BigCommerce, or simply add ecommerce functionality to your mobile app. If you’re looking for additional income streams, then BigCommerce is the right ecommerce platform to work with.

BigCommerce has both native integrations and specialized third-party apps for omnichannel sales. Combined, these allow you to sell in 150+ commerce channels globally. Your product catalog will be optimized for each channel to boost performance and synced with your inventory to avoid overselling.

Give your ecommerce startup a global footprint by creating multiple storefronts for new markets and localizing product content and pricing. You can customize checkout pages, add 100+ currencies, automate taxes, and deliver goods using local carriers. To understand your startup’s performance, BigCommerce gives you insights into each storefront’s performance while providing you with region-specific growth tools.

BigCommerce is your ideal ecommerce platform if you want to future-proof your startup expansion by using headless commerce. With headless commerce, store owners can focus on creating customer experiences optimized to increase sales without being restricted by a rigid backend.

Getting started with omnichannel selling is easier on Ecwid than on other ecommerce platforms. From your Ecwid account, you can add products to Facebook, YouTube, Amazon, and other platforms and receive payments through major payment gateways.

With customers increasingly shopping via mobile, you can reach them more conveniently by building your store’s mobile app. Using ShopApp®, startups can build high-performance native apps without requiring a dedicated developer team. The apps will sync to their online stores for product availability, price changes, and other store updates.

Ecwid gives small businesses a headstart in marketing by taking care of their sites’ technical SEO. For marketing campaigns, Ecwid helps you by automating your Google Shopping Ads and Facebook re-targeting campaigns. Moreover, with the Mailchimp integration, you can send automated emails and include discount coupons to encourage purchases.

f you’re running a brick-and-mortar store and want to get into the ecommerce environment, Ecwid has you covered. Its secure ecommerce platform helps you rank in local searches, sell via mobile, and hire remote workers. You can set up staff accounts for remote workers and deliver goods through a local delivery service.

Ecwid lets you easily manage all your ecommerce operations from any device. From a single dashboard, you get access to inventory management, order tracking, and the ability to choose from 50+ payment options. You can customize shipping rates based on the customer’s location and get updates through notifications in the mobile app.

You can create your ecommerce site quickly with powerful but easy-to-use tools. You can customize image shapes and fonts and use the Square Photo Studio app to replace backgrounds in your product photos. Your site adapts to mobiles, which makes it easy for customers to shop through their smartphones or tablets.

With Square Online, you can highlight specific products, such as top sellers, to reduce your stock levels and drive more sales. You can even plan online sales on your ecommerce sites and set a date for those sales to start running.

Spread the word about your online business, new products, and sales to prospects and customers using text and email campaigns. You can automate all your campaigns and design them to target customer segments you’ve created from your sales data. And with real-time reports on the campaigns’ performance, you’ll identify what you should change to generate more revenue.

Square Online is the best ecommerce platform for startups looking for streamlined customer communications. With Square Messages, you avoid the hassle of constantly checking your email for notifications. Handle all your customer interactions from one place. And if you have Square Assistant turned on, this AI assistant will respond to customer queries in real time and update your appointment calendar.

Square Online gives store owners a free CRM to help them understand their customers’ needs, engage them better, and sell to them more. Known as Customer Directory, this CRM enriches customer data with every transaction, tracks all purchases, and lets you create customer segments for marketing purposes.

WooCommerce uses a drag-and-drop website builder that utilizes blocks and patterns to build ecommerce websites. These give you the ability to make page-specific or site-wide customizations on everything from store layouts to fonts. To further personalize your ecommerce website, you can customize menus, cart, and checkout pages and add content blocks that highlight bestsellers or new products.

WooCommerce encourages you to do content marketing using your existing WordPress website. For blogging, you can add SEO tools, tweak settings, and promote both physical and digital products on your blog posts and landing pages. For email marketing, you can integrate with the best email marketing software tools and services and automate your marketing activities to increase efficiency.

When scaling your ecommerce startup, you need advanced functionality, flexibility, and dedicated support. With WooCommerce, you get all these plus the ability to choose the specific features you need, thus avoiding unnecessary costs. You can also integrate your store with other business apps and get expert help on optimizing your ecommerce website.

Boost your conversion rates by giving customers the most convenient payment options. With WooCommerce Payments, you can localize checkout for 18 countries and receive payments in 135+ currencies. Since WooCommerce Payments is a built-in solution, you get paid directly and enjoy priority support through email and chat.

Save valuable time and money by using USPS and DHL for shipping and manage everything from your WooCommerce dashboard. You can print your own local and international shipping labels, get discounted shipping rates and alert DHL and USPS to pick up packages for free.