Kajabi Pricing – Which Plan is Right For You in 2021?

Updated Aug 3, 2022.

In recent years, Kajabi has become one of the best online course platforms for creators and entrepreneurs. This all-in-one, web-based tool offers everything users need to create, host, market and sell their products. Whether you are a consultant, writer, speaker or coach, Kajabi can help you “productize” your intellectual property. 

If you are looking for a comprehensive and reliable pricing guide for Kajabi, keep reading. Besides diving deep into Kajabi’s pricing plans, we will focus on the features that come with each plan, and discuss some alternatives to the platform.

Kajabi Pricing Comparison: Which Plan Should I Pick?

1. Basic

Best Kajabi Plan for Users with up to 3 Products

Kajabi Basic Plan for Users with up to 3 Products

Kajabi’s Basic plan costs $119 per month when billed annually, and $149 per month when billed monthly. This plan is intended for sellers with up to 3 products and 3 pipelines. If you are just getting started, you will most likely find the Basic plan sufficient.

2. Growth

Best Kajabi Plan for Users with Rapidly Growing Courses

Kajabi Growth Plan for Users with Rapidly Growing Courses

The second plan, Growth, costs $159 per month when billed annually, and $199 per month when billed monthly. This plan may be suitable for a seller with a growing number of courses.

3. Pro

Best Kajabi Plan for Established Sellers

Kajabi Pro Plan for Established Sellers

The Pro plan is intended for established sellers with up to 100 products and 100 pipelines. When billed annually, it costs $319 per month. And if you pay monthly, the plan costs $399 per month.

What Features Do The Different Wrike Plans Include?

1. Features of the Basic Plan

The Basic plan is intended for entry-level marketers getting started with their operations. It comes with Kajabi’s core features. Here are the features at a glance: 

  • 3 Products
  • 3 pipelines
  • Unlimited marketing emails
  • Unlimited landing pages
  • 10,000 contacts
  • 1 website
  • 1,000 active members
  • 1 admin user
  • 0% transaction fee
  • Kajabi University
  • Ready-to-use templates
  • Webinars and events
  • Quizzes and surveys
  • Automations
  • Chat support
  • 1 customer success activation call

The Basic plan allows up to 3 products and three pipelines. A product is something you plan to sell, in this case a digital asset. A pipeline is, in broad terms, the optimized and automated sequences of a sales funnel

Only 1 website and 1 admin user are allowed, but most entry-level business owners should be fine with that. Kajabi’s responsive website builder makes it super easy to build a website. If you want, you can make it a membership site.

Features of the Basic Plan
Source: Kajabi

Users of the Basic plan are not allowed to have more than 10,000 contacts. With that said, for an entry-level seller, 10,000 is a huge number.

Contacts who have logged in to your course within the last 30 days are called active members. In terms of the number of active members, the Basic plan imposes a serious limitation. You can’t have more than 1,000 active members at a time. 

But it is also important to note here that when you have 1,000 active members, you will be able to afford the Growth plan, which costs $159 per month if billed annually. 

A noteworthy perk of Kajabi’s Basic plan is that it charges 0% transaction fees. Given the  fact that some of Kajabi’s competitors charge around 5% transaction fees at their initial plans, Kajabi deserves some praise here. 

This plan also allows you to send unlimited marketing emails and create unlimited landing pages. They are, to say the least, huge perks.

2. Features of the Growth Plan

The Growth plan is intended for marketers and sellers who have expanded their operations to some extent. Apart from the features that come with the Basic plan, here are the additional features available with the Growth plan:

  • 15 products
  • 15 pipelines
  • 25,000 contacts
  • 10,000 active members
  • 10 admin users
  • Advanced automations
  • Affiliate program
  • Removal of Kajabi branding
  • 24/7 chat support

This plan allows up to 15 products and 15 pipelines. Sellers who are rapidly expanding their operations will find these perks immensely useful. 

Up to 25,000 contacts, and 10,000 active users are allowed. Better yet, your account can be used by up to 10 admin users. That means this tier is suitable for relatively large-scale operations. 

Kajabi’s advanced automations drastically reduce manual tasks. The automation conditions are highly sophisticated. There are filters that help streamline your tasks in a very precise way. 

Features of the Growth Plan
Source: Youtube

The affiliate program feature is another valuable addition, which allows you to form affiliate partnerships with your audience and thus grow your business. If you pay a percentage for every referral, people will show interest in sharing your affiliate link. 

The Growth plan also offers 24/7 chat support, and the people at the help desk are very helpful and patient. 

Once you have upgraded to the Growth plan, your account will no longer show the Kajabi branding, which says “Powered by Kajabi”. And that means now you have more independence and flexibility for personal branding.

3. Features of the Pro Plan

The Pro plan, which is the highest of the three tiers, comes with pretty much the same features as the Growth plan, but allows you to expand your business to a significantly greater extent. Apart from the features available with the Basic and Growth plans, here is a list of what you get with this plan:

  • 100 products
  • 100 pipelines
  • 100,000 contacts
  • 20,000 active members
  • 25 admin users
  • 3 websites
  • Code editor

It is true that the high price tag of the Pro plan scares some users. But if you look at the features and think about them, you will soon realize that the price is perfectly justifiable. 

You are allowed to have up to 3 websites and sell as many as 100 products. A marketer who utilizes all these highly sophisticated features are likely to create a huge and steady source of income. 

One feature that differentiate the Pro plan from the other two plans is Code editor. It allows you to edit the code in your products, websites and landing pages. This customization can make the design more visually appealing and user-friendly. 

Features of the Pro Plan
Source: Help.kajabi

Kajabi also has a new offering called Access, which costs an additional $99 per month. For this price, you will get access to one-on-one sessions with Kajabi’s customer success manager. Access will also allow you to enjoy more products, pipelines, sites and members than your current plan offers.

Kajabi Alternatives for Online Entrepreneurs

1. Teachable

Best Kajabi Alternative for Small Businesses

Teachable is the Best Kajabi Alternative for Small Businesses

Since its inception in 2014, Teachable has consolidated its position as a highly customizable, user-friendly online course platform. Teachable is known for its simple yet sophisticated features for creating, storing and marketing online courses. 

There are four Teachable plans including a completely free one. The three paid plans namely Basic, Pro and Business cost respectively $29, $99 and $249 per month when billed annually. And if you pay every month, the plans cost $39, $119 and $299 per month respectively. That means, Teachable’s starting price is significantly lower than that of Kajabi. 

In terms of features, Teachable is not as comprehensive as Kajabi. But it is still considered a great alternative to Kajabi, especially for sellers who are not yet ready to invest that much. 

Novice sellers will find the Basic plan immensely useful because it comes with some brilliant features such as instant pay-out, unlimited students, domain support, and course creator training. 

If you are looking for an affordable platform for creating and selling your courses online, you can’t go wrong with Teachable.

2. Thinkific

Best Kajabi Alternative for Creators and Entrepreneurs

Thinkific is the Best Kajabi Alternative for Creators and Entrepreneurs

Thinkific is another very well-known platform for creating and selling online courses. It is an all-in-one solution and has more than 30,000 paid customers. 

There are four Thinkific plans: Free, Basic, Pro, and Premier. The three paid plans cost respectively $39, $70 and $399 per month when billed annually, and $49, $99 and $499 per month when billed monthly. 

While Kajabi has a pretty steep learning curve, that is not the case with Thinkific. The platform has simple, drag-and-drop design features, and a straightforward dashboard. Technically inept users may find Thinkific more convenient than Kajabi. 

Another great thing about Thinkifc is that it has a completely free plan. If you need just the core features and want to get started without spending a penny, you will love Thinkific. 

The platform allows you to create many different types of content for your course, including multimedia-based articles, quizzes, surveys, videos, webinars, and more. 

If all relevant factors are taken into consideration, Thinkific can be a better alternative to Kajabi, especially for creators who want to create multiple types of content.

3. Learnworlds

Best Kajabi Alternative for Trained Educators and Course Creators

Learnworlds is the Best Kajabi Alternative for Trained Educators and Course Creators

Learnworlds is another standalone online course platform, with considerable popularity among experienced course creators. The platform’s strength lies in its powerful course features. 

Learnworlds has four plans: Starter, Pro Trainer, Learning Center, and High volume & Corporate. 

The first three are predefined plans that cost $24, $79 and $249 per month respectively when billed annually. And if you pay on a monthly basis, the plans cost $29, $99 and $299 per month respectively. The fourth plan is a custom plan, and its price depends on the specific requirements of your business. 

Learnworlds’ starting price is significantly lower than that of Kajabi, but that’s not the only reason why so many course sellers are now leaning toward Learnworlds. The platform has a very user-friendly interface. 

Learnworlds beats Kajabi in terms of customization. The platform is infinitely customizable, which is good for both trainers and trainees. 

While Kajabi has a generalized approach, Learnworlds targets people who offer education and training. If you are interested in offering engaging learning experiences, you will find Learnworlds more convenient than Kajabi.

4. Podia

Best Kajabi Alternative for Entry-Level Creators and Sellers

Podia is the Best Kajabi Alternative for Entry Level Creators and Sellers

Podia is another reliable online course platform used by all types of creators. The platform has gained popularity for its diversity and ease of use. Whether you want to sell online courses, one-off-webinars, or digital memberships, you will find Podia very convenient. 

The platform has three plans namely Mover, Shaker, and Earthquaker that cost $39, $89, and $199 per month respectively. There are  discounts for users who pay annually. 

Affordability is one of the reasons for the platform’s popularity among new sellers. As you see, its starting price is significantly lower than that of Kajabi

While Podia comes with fewer features than Kajabi, Podia meets the needs of a vast majority of sellers. The platform is suitable for technically inept users. The interface is intuitive, and super easy to navigate. No technical skill is required. To get started, you just need a product and an entrepreneur mindset

Podia has an edge over Kajabi in terms of customer support. No matter which plan you are on, you can get support in the form of email, live chat or video. 

If you are on a budget, you should probably choose Podia. Kajabi is more suitable for medium-sized businesses that have already expanded their operations to some extent.

5. Gurucan

Best Kajabi Alternative for Solopreneurs and Small Businesses

Gurucan is the Best Kajabi Alternative for Solopreneurs and Small Businesses

Gurucan is a relatively new online course platform, but you can consider it a strong alternative to Kajabi. This all-in-one platform helps people create, promote and sell many different types of digital products. 

The platform has three plans: Creator, Expert, and Guru. They cost respectively $59, $99 and $199 per month. You will get a fairly large discount if you pay for a year at once. Yes, it’s more affordable than Kajabi.

No matter what plan you are on, Gurucan does not put any limit on the number of courses. It gives you a lot of flexibility in terms of marketing and selling your course. 

If you are currently running your operations on a different platform, you can migrate to Gurucan for free. The procedure is smooth, and does not require any technical action on your part. 

If you are on a budget but need a sophisticated online course platform, you can’t go wrong with Gurucan. While Gurucan does not have a free plan, it offers a 14-day free trial.

Kajabi Pricing FAQ

How much does Kajabi cost?

Kajabi has three plans: Basic, Growth, and Pro. If you pay annually, the plans cost $119, $159 and $319 per month respectively. And if you pay on a monthly basis, the plans cost $149, $199 and $399 per month respectively.

Is Kajabi worth it?

If you are looking for an all-in-one tool for selling online courses, Kajabi is one of the best tools out there. While the platform is not cheap, it offers literally everything you need to create, promote and sell online courses.

Is there a free version of Kajabi?

There is no free version of Kajabi, but it offers a free trial.

How long is the free trial for Kajabi?

14 days. It’s easy to get started. You just have to fill in a two-step form.

Next Step: Choose the Right Kajabi Plan for You

Kajabi has a pretty straightforward pricing strategy. Just by looking at the features, you can tell which plan is right for you. Unless you have already expanded your operations to some extent, you should be just fine with the Basic plan. 

Before you invest, get the free trial and see if Kajabi can meet your requirements. Using the platform is the best way to make an informed decision. Go ahead and try Kajabi.

Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.