Thinkific Pricing – Which Plan is Right For You in 2023?

Updated Dec 6, 2022.
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One of the most well-known online course platforms, Thinkific is now widely popular among course creators and marketers. This software enables users to create and sell their online courses. Thinkific has several pricing plans, and choosing the right one is harder than it sounds.

How do you know which Thinkific plan is right for you? Well, in order to make an informed decision, you have to learn about the features that come with different plans. For this, we encourage you to read this post. We are going to discuss Thinkific’s pricing plans and answer some frequently asked questions about the platforms.

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How Much Does Thinkific Cost?

Thinkific has four pricing plans including a free one. The three predetermined pricing plans namely Basic, Pro and Premier start respectively at $69, $119 and $319 per month. Let’s get into the details.

1. Free

Best Thinkific Plan for Users Who Want to Test Out the Platform

Thinkific Free Plan for Users Who Want to Test Out the Platform

If you just want to know how Thinkific works, you should probably start with the free plan. With the free plan. This plan is pretty generous, offering some really good features.

Understandably, there are some limitations of the free plan. You cannot use an affiliate program. You cannot sell more than three courses. With that said, the free plan will give you a pretty good understanding of how the platform works.

2. Basic

Best Thinkific Plan for New Course Creators

Thinkific Basic Plan for New Course Creators

The Basic plan, if paid annually, costs $69 per month. And if you pay monthly, it will cost $79 per month. This plan comes with all the features available with the free plan, plus some additional features such as the ability to create as many courses as you want, and drip your content.

It also provides you with some marketing and sales tools. With the Basic plan, you can easily integrate Thinkific with email marketing tools. Apart from the core features, you will receive monthly subscriptions, coupons and promotions, intermediate integrations, course bundles, and many more features.

3. Pro

Best Thinkific Plan for Ambitious Course Creators

Thinkific Pro Plan for Ambitious Course Creators

If you pay annually, the Pro plan costs $119 per month. And if you pay monthly, it costs $149 per month.

Pro is the most popular of all Thinkific pricing plans, in part because it comes with lots of bells and whistles. If you have an entrepreneurial mindset and are serious about making money by selling your online course, the Pro plan is the right option for you.

With the Pro plan, you get all the features available with the Basic plan. It allows CSS/HTML editing, and 5 course admins. Other great features include private and hidden courses, completion certificates, intermediate, Zapier, a host storyline, and webhooks.

4. Premier

Best Thinkific Plan for Customers Who Want to Build Education Empires

Thinkific Premier Plan for Customers Who Want to Build Education Empires

Premier is the most expensive of the four plans. If paid annually, it costs $319 per month. And if paid monthly, it costs $399 per month.

The Premier plan comes with a host of crucial features such as white labeled courses and bulk emailing. With you can plan, you can integrate Thinkific with advanced sales and marketing tools. This plan is for people who are running online courses with a focus on attaining real prosperity.

This plan allows up to 5 site admins and 50 course admins. You can organize your students into segments, which can be very convenient.

Feature Comparison of Thinkific Plans

Before we discuss the particular features that come with different Thinkific plans, let’s take a look at the core features common to all Thinkific plans, including the free plan:

  • Full eCommerce
  • Instant access to funds
  • Building your entire website
  • Drag-and-drop course builder
  • SSL certificates
  • Multiple instructor profiles
  • Upsell offers
  • Student notifications
  • Choosing your site language
  • Secure cloud hosting
  • Discussion forums
  • Email and phone support

1. Features of the Free Plan

The Free plan provides you with a limited number of features, but they may be enough for creating a basic course. With this plan, you get the core features, plus the following ones:

  • Quizzes and surveys
  • Limited courses
  • Content hosting

The best thing about Thinkific’s free plan is that it gives you a free, long-term, viable option to sell courses. The platform does not put any limit to the time, and you do not have to pay transaction fees.

This free plan has some very useful features, and some of these features are considered premium on other platforms. If you are not really ambitious about earning money from selling your course, you will be perfectly okay with the free plan.

It will allow you to set up your course, start building your personal branding, sell your course and receive payments. So, with this plan you can do more than just figure out how Thinkific works.

The paid plans are reasonably priced. So, if you need some extra features, you can easily upgrade to a paid plan.

2. Features of the Basic Plan

The Basic plan includes all features that come with the free plan, and some other useful features. Here are the additional features:

  • Access to Thinkific App Store
  • Up to 5 courses
  • Custom domain
  • Learning tools
  • Reporting
  • Coupons
  • Manual import

With the Basic plan, you can create as many courses as you want, and drip your course content.

It gives you access to some handy marketing and sales tools such as affiliate marketing and coupons. You will also be able to use a custom domain.

Via the Thinkific apps, the platform can be integrated with email marketing tools such as Mailchimp, AWeber and ConvertKit.

Features of the Basic Plan
Source: Support.thinkific

If you are serious about selling your online courses, you will find the Basic plan convenient, because it gives you features needed for a fully functional online course.

But Thinkific has many more great features to offer, and to get those features you will have to upgrade to the next plan.

The Basic plan seems appropriate for users who are on a tight budget. This plan is not a good option for you if you are thinking of creating a subscription-based site. The Basic plan also limits your ability to use the learning tools.

3. Features of the Pro Plan

The Pro plan is for users who already understand what Thinkific can do for them, and want some sophisticated features for running relatively large-scale online courses.

This plan offers all the features available with the Basic plan. Apart from them, here are the additional features:

  • 2 site admin accounts
  • Up to 25 courses
  • Up to 5 course authors/admins
  • Custom code editor
  • Removal of Thinkific branding
  • Private & hidden courses
  • Group/Cohort selling
  • Bulk import

There is a reason why Pro is Thinkific’s most popular plan. It comes with features that any typical course creator would need.

The Pro plan gives you subscription pricing and bundles that you will need for creating a membership site.

As a serious course creator with a clear financial goal, you are also going to need other available features like certificates, community, assignments, content locking, live lessons with Zoom, and randomized question banks.

The Pro plan allows you to edit the HTML/CSS, and change the theme of your website. If you need a visually appealing website, you are going to find the Pro plan very convenient.

4. Features of the Premier Plan

Premier is the most expensive of Thinkific's three predetermined pricing plans. Apart from the features that come with the Pro plan, here are the additional features of the Premier plan:

  • Up to 5 site admin accounts
  • Up to 100 courses
  • Up to 50 course authors/admins
  • Up to 15 group analysts
  • Onboarding package
  • API access

Through the Thinkific Dashboard, the Premier plan allows you to send bulk emails to many students at once.

The plan also allows you to integrate the platform with marketing and sales tools like ActiveCampaign and Infusionsoft.

If you have leadership qualities and are running a large business, you will find the Premier plan very useful.

The plan allows up to 5 admin accounts, and assigning a course admin is a pretty straightforward process.

The Premier plan is suitable for training organizational teams, in part because the plan allows 5 site admins and as many as 50 course admins. It will allow multiple course instructors and admins to access the account.

Does Thinkific Offer a Free Trial?

Thinkific does not offer a free trial; it offers more than that—a completely free plan. The free plan is pretty generous. It includes the core features and a few advanced ones that can help you start creating and selling your online course.

A free plan is far better than a free trial, because the latter keeps reminding you that you are using a temporary trial. On the other hand, you can use a free plan for as long as you want.

Thinkific offers a 30-day money-back guarantee. If you are less than happy with the platform and you cancel your plan, Thinkific will give you a full refund within 30 days.

Thinkific Pricing FAQ

What is Thinkific?

Thinking is a popular software platform for creating marketing, selling and delivering online courses. The platform is intended for entrepreneurs with no coding skills. Its drag-and-drop editor allows you to set up your course in no time.

The platform has a completely free plan with great features. So, you can get started without spending a penny.

Can I sell ebooks on Thinkific?

Yes, you can sell ebooks on Thinkific. You can list your ebooks on your course platform, and your customers can buy the ebooks. With the Groundhogg or Shopify Plugin, you can add a cart system and start selling your ebooks.

Can I make money with Thinkific?

There are plenty of ways to make money with Thinkific. Selling an online course is the main way. Other ways include selling ebooks, creating a membership site, running monthly challenges, and building your email list.

How do I get paid on Thinkific? How do I get paid on Thinkific?

To receive payments for your courses, you can integrate Thinkific with a payment processor like Stripe, PayPal or both. Setting up a payment processor is super easy. 

When you are paid via Stripe, your payment method is listed as Credit Card. The payments will automatically go to your bank account. But when you are paid via PayPal, you will have to transfer the funds manually to your bank account.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.