20 Shopify Statistics You Need to Know in 2023

Updated Dec 2, 2022.
Shopify Statistics

Shopify, a Canadian eCommerce company founded back in 2006, represents the perfect place for merchants to create and run their online stores. By paying a monthly fee, merchants who are interested in selling their products can gain access to Shopify’s services.

They’re also able to create personalized storefronts, which is an extremely helpful tool for those who are looking to start an eCommerce business, and also for those who want to provide their client base with a more efficient online shopping experience.

Shopify, as one of the leading eCommerce platforms available online, represents a titan of its industry. Chances are you’ve not only heard about Shopify, but you’ve probably also purchased something via a merchant using their eCommerce platform.

In this blog, we’ll go over some of the key Shopify statistics you should know in 2023, including Shopify usage statistics, revenue statistics, and other important facts and trends to be aware of.

Shopify Statistics (Highlights)

  • Shopify generated over $2.9 billion in revenue back in 2020
  • Up to 80% of Shopify traffic comes from mobile devices
  • Almost 500 million people purchased goods from a Shopify store in 2020
  • Shopify has merchants in more than 175 countries
  • Shopify’s App store has more than 7k apps

Shopify Platform Statistics

1. Shopify generated over $2.9 billion in revenue back in 2020

(Statista)

Shopify ranks as one of the best eCommerce platforms currently available, and back in 2020, it generated a revenue of more than $2.9 billion.

According to Shopify statistics, its revenue for Q1 of 2022 was $1.2 billion, which represents an impressive growth of 86% compared to 2019.

2. Shopify has generated more than $307 billion in global economic impact

(Shopify)

It is no surprise that Shopify has had a significant impact on the global economy. So far, Shopify has contributed around $307 billion in global economic activity.

Experts predict that this number is only going to continue growing in the upcoming years, as more and more companies begin using Shopify to manage their online storefronts.

3. More than 5,000 businesses currently use Shopify Plus

(Shopify)

Shopify Plus represents the enterprise version of the original Shopify platform. Currently, Shopify Plus is only available to merchants who have generated revenue between $1 million and $500 million.

The main difference between the standard version and the Shopify Plus version is the fact that it comes with a variety of improvements that could be enticing and helpful to the top sellers on Shopify.

4. Up to 80% of Shopify traffic comes from mobile devices

(Shopify and You)

Mobile traffic accounts for up to 80% of all of Shopify’s website visits. This is why it’s crucial for merchants to provide their client base with an optimal mobile shopping experience.

This will improve the overall experience of your audience, and it will make your online storefront work on all devices to ensure a smooth and painless checkout experience. 

Back in 2014, mobile visits accounted for just over 50% of all traffic, so that number has gone up by nearly 30%, and it’s probably only going to continue to rise.

5. Over 70,000 stores on Shopify sell clothing, making it the most popular eCommerce category

(Statista)

Selling clothing seems to be the most popular category among Shopify stores. Even though merchants sell a variety of products, fashion is still the top market on Shopify.

As of April 2021, there were roughly 70,000 merchants selling clothing via their Shopify stores. The second largest category on Shopify stores was home and garden, accounting for a little of 33,000 shops.

Only around 6,200 Shopify stores sell car and truck parts, according to numerous Shopify statistics. In the United Kingdom, beauty and fitness products account for approximately 11% of all Shopify stores.

Top Online Shopping Categories Worldwide
Source: Shopify

Shopify Growth Statistics

6. Almost 500 million people purchased goods from a Shopify store in 2020

(Backlinko)

Back in 2020, this eCommerce platform generated almost $3 billion in revenue, as Shopify statistics show that there were almost 500 million people who purchased products from a Shopify store.

As Shopify is available in more than 20 languages across 175 countries, it is definitely a giant in the global eCommerce industry. In 2022, the global eCommerce market is predicted to be worth around $3 billion, with a CAGR (compound annual growth rate) of around 15%.

7. Shopify has more than 2 million daily active users

(Ayko)

Statistics show that there are around 2 million people using Shopify every single day, making it one of the most popular eCommerce platforms currently available on the Internet. 

Depending on the day, this number fluctuates, but the data seems pretty consistent, as it shows a very decent number of people who are browning and buying goods from Shopify storefronts every single day.

8. Shopify is the biggest eCommerce platform in the United States 

(Statista)

Nowadays, there are so many eCommerce platforms to choose from, including a good amount of free eCommerce platforms. However, Shopify is still the leading platform for merchants around the world, especially in the United States.

As of September 2021, Shopify was used by approximately 29% of eCommerce websites, according to the latest Shopify statistics. 

However, Shopify is not the only eCommerce platform available to merchants. Some of the best Shopify alternatives include Squarespace, WooCommerce, and Wix.

eCommerce Usage Distribution in the United States
Source: Cloudways

Shopify Stores Statistics

9. There are more than 1.75 million stores currently active on Shopify

(Hulk Apps)

The number of Shopify stores currently active on the Internet is astonishing – more than 1.75 million. You might be wondering – how many Shopify stores are actually successful?

According to a Shopify statistic, only around 2% to 5% of online stores on Shopify experience abandonment, but the reasons are currently unknown, as Shopify does not provide any data related to this.

10. Approximately two-thirds of all Shopify stores are based in the Americas

(Statista)

Currently, the majority of Shopify retailers are based in the Americas. In the US alone, Shopify has a market share of approximately 23%, which is more than any of its competitors. 

As one of the top merchant solutions, the Shopify market share in the US is only going to continue growing. Many Shopify stores are present in other parts of the world, as the e-commerce platform is popular in the UK, Australia, and Canada too.

11. Shopify stores in the UK increased by 55% year-over-year in Q4 of 2021

(Store Leads)

More and more merchants in the UK are launching their businesses online. Currently, there are approximately 20,000 Shopify merchants based in the UK. When it comes to e-commerce platforms in the UK, WooCommerce takes the first place.

With the number of Shopify sellers growing each year, it’s not impossible that Shopify will take over the first place in the upcoming years, with rising online sales around the world, according to various Shopify stats.

Top 10 Shopify Countries by merchant numbers
Source: Style Factory

12. There are more than 20,000 Shopify stores based in England

(Store Leads)

If you’re wondering just how many Shopify stores there are in England, the current number is approximately 20,000. Shopify statistics show steady growth year over year, so this number is predicted to increase dramatically in the upcoming years.

With lots of eCommerce sales, Shopify and Shopify stores are the second most popular ecommerce sales solution in the United Kingdom, with a market share of approximately 20%. 

Shopify Merchants Statistics

13. Shopify has merchants in more than 175 countries

(Shopify)

Currently, Shopify powers online storefronts for merchants in more than 175 countries around the globe. Top Shopify statistics show that Shopify achieved up to $5 billion in online sales back in 2020.

Also, Shopify offers an affiliate program, meaning that affiliates can earn $58 on average in referral fees for each user they manage to sign up for a paid plan.

Shopify pricing is currently $24 per month for their Basic plan, and for Shopify merchants that want something a bit more advanced, they also offer a Shopify plan that costs $69 per month and an Advanced plan that costs $299 per month.

14. Up to 87% of merchants use Shopify apps

(Shopify)

Shopify stats show that approximately 87% of all merchants use the Shopify app store. Currently, the Shopify app store contains more than 7,000 different apps and eCommerce tools to choose from.

Revenue statistics show that the Shopify apps help increase Shopify’s revenue by taking 20-30% of each Shopify sale as a commission, ultimately increasing Shopify’s total revenue significantly.  

With three subscription solutions driving Shopify’s monthly recurring revenue (subscription revenue), Shopify received an increase of around 14% year on year in gross profit dollars and in total revenue.

Total Apps by Category
Source: Indie Hackers

Additionally, Shopify’s gross merchandise volume was $43 billion in Q1 of 2022, which represents a CAGR of an amazing 57% compared to 2020.

Shopify also features a solution for businesses to get access to fast funding and flexible payments with Shopify Capital. Shopify markets fast, hassle-free applications, automated payments, and funds that become available in days to those who sign up.

15. One of the biggest companies that use Shopify is Tesla

(Insider Monkey)

To prove just how big Shopify is in the global eCommerce market, impressive Shopify statistics show that Tesla is actually one of the largest corporations that use Shopify to conduct their business online.

Tesla relies on Shopify to run its online store, and it’s one of the biggest names among Shopify customers. It also uses the Shopify POS system to facilitate online payments. Tesla is also one of the Shopify customers that use Shopify Plus.

16. Merchants have spent more than $100 million in the Shopify app store to this day

(Shopify and You)

When it comes to revenue per region, Shopify generated $2.15 billion in the USA, Canada, and Mexico, which accounts for 73% of total sales.

As of the biggest names in the eCommerce software market, Shopify also offers Shopify Payments, which is its own merchant solution. Shopify’s merchant solutions revenue primarily consists of collecting payment processing fees from all Shopify sales. 

17. The majority of Shopify merchants are between 25 and 34 years old

(Shopify)

When it comes to the age of Shopify merchants, statistics show that there are the least merchants aged 18-24 years (7.3%), whereas there is a decent number of those aged 35-44 (30%), and those over 45 years of age (24.9%).

Further statistics on Shopify demographics indicate that there are more female merchants (52%) compared to male merchants (47%).

Age and Gender Demographics of Shopify Merchants
Source: TrueList

Shopify App Store Statistics

18. Shopify’s App store has more than 7k apps

(Backlinko)

These apps are customized plugins that can help you enhance the experience, design, and features of your online storefront. Certain apps are free, whereas some are paid. 

Apps on Shopify have been proven to be beneficial, as they can help any merchant increase their Shopify sales. Users can add Shopify apps to their online store, and they can also create and sell their own apps. 

19. Shopify users have an average of 6 apps installed

(Shopify)

Currently, the most popular apps on Shopify’s app store are the Facebook channel, Shopify email, Google channel, Buy button channel, and Shopify inbox. 

However, even though Shopify offers its own apps, the majority of merchants use third-party apps to add to their online storefront.

20. More than 80% of users on Shopify use third-party apps

(Shopify and You)

Some of the most popularly installed third-party apps include Seguno for email marketing, Plug in SEO, Smile for rewards and loyalty programs, Kit for Facebook ads, and thousands more.

All of these third-party apps and integrations are extremely useful for merchants and their online stores, as they can help improve eCommerce website design, visibility, functionality, and ultimately sales.

Shopify fulfillment network was combined with Deliverr, an eCommerce fulfillment company based in the US, in hopes to compete with Amazon Prime’s next-day delivery and to further increase Shopify’s revenue. 

As per Shopify CFO, Amy Shapero, this will be a huge benefit to all merchants using Shopify, as there are currently no other alternatives that are easily accessible. 

How Can These Shopify Statistics Help You? 

Numerous Shopify reviews show just how great this platform can be for those wishing to either start or better their eCommerce business. 

Aside from its online storefront builder, they also offer other solutions, such as merchant services and fast funding for businesses with Capital. Even though Shopify is a paid service, they do offer a free trial for those wishing to try out all of its features.

As one of the best eCommerce website builders, this platform offers everything a business needs in order to get started with online retail. And if you’re not sure whether Shopify is the right choice for you, we’ve compared it to its biggest competitors:

Using these statistics and facts can help you make the best possible choices if you’re planning on building an online store to sell your products. Shopify represents a real contender and a force to be reckoned with, as it has an impressive market share worldwide. 

Sources

  1. Statista
  2. Shopify
  3. Shopify
  4. Shopify and You
  5. Shopify
  6. Statista
  7. Hulk Apps
  8. Statista
  9. Store Leads
  10. Backlinko
  11. Shopify
  12. Insider Monkey
  13. Backlinko
  14. Ayko
  15. Statista

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.