Best B2B E-Commerce Platforms with Free Demos in 2024
Choosing the right B2B ecommerce platform requires careful research. We’re here to help you make the right decision.
According to a McKinsey report, B2B ecommerce is growing rapidly, with 65% of B2B companies running an e-commerce website in 2022. This is a 12% increase compared to 2021 figures.
As millennials take decision-making positions, traditional buying processes are changing. B2B businesses are now buying online without much interaction with the suppliers’ sales reps.
As the demand grows, more B2B businesses are going online. Since hiring a development team to build an ecommerce website is costly and time-consuming, the best option is to use a B2B ecommerce platform.
What Is a B2B Ecommerce Platform?
B2B ecommerce platforms are web-based systems that let businesses create e-commerce websites for selling products or services to other businesses.
These platforms replace the traditional sales and marketing processes with modern digital processes that reduce operational costs while increasing efficiency.
If you’re looking to shift your sales to the online space, here are three benefits you can expect when using a B2B ecommerce platform:
- You can quickly build your wholesale ecommerce store without requiring a developer.
- Easily reach new markets with multiple localized stores.
- List and sell your products and services on global online marketplaces.
Best B2B E-Commerce Platforms
After carefully evaluating the B2B ecommerce platforms in the market, here are the ones we concluded are the best:
- Shopify Plus – set permission levels for your buyers and automate tasks to improve operational efficiency.
- BigCommerce – build personalized shopping experiences and future-proof your online store with headless commerce.
- NetSuite SuiteCommerce – integrate natively with your NetSuite ERP to ensure the smooth running of your ecommerce store.
- Adobe Commerce – use AI to analyze customer interactions and understand how best to optimize your store for increased sales.
- WooCommerce B2B – extend your WooCommerce store to accommodate B2B buyers and manage online transactions using user roles.
- OroCommerce – enhance productivity for your marketplace with task management and process automation.
- OpenCart – start a B2B marketplace and use price rules to create time-limited custom price lists for each buyer.
- Pepperi – wow prospects and repeat customers with attractive product catalogs designed to engage and convert.
1. Shopify Plus
Best B2B Ecommerce Platform for Optimized Mobile Shopping Experiences
Shopify Plus is a very popular ecommerce solution for B2B businesses. You can automate your workflows, give customers flexible payment terms, and cut shipping costs when using UPS, USPS, and DHL.
With Shopify Plus, you can increase conversions through personalized buying experiences and generate ecommerce reports using an easy-to-understand query language.
B2B customer portals
Let your customers create and manage their accounts for more control and convenience. Customer accounts can have multiple users with different permissions, tailor-made prices, specific product catalogs for individual locations, and unique payment terms. Customers can also save orders as drafts, save credit card data for faster checkout, and get payment reminders via email.
Get more conversions by creating an engaging customer experience without being tied to backend-specific structures. You can easily get started by using the Hydrogen demo store, editing it, and instantly deploying it on Shopify’s hosting platform.
Get access to Shopify’s Launchpad—an ecommerce automation platform that lets you automate and schedule ecommerce events, such as sales. Whatever future event you’re planning for, you can schedule changes to your store’s theme, checkout, and marketplace listings and set product releases that include discounts.
Simple query language for custom reports
Shopify Plus has a commerce-oriented query language that makes it easy to generate reports. Known as ShopifyQL Notebooks, this app lets you quickly analyze data by simply changing query parameters on the query editor. ShopifyQL Notebooks comes with query templates that you can change to analyze store data by orders, products, and other variables.
Shipping is a big part of B2B ecommerce, and Shopify empowers you to sell internationally using localized storefronts with personalized shopping experiences. You can set prices and exchange rates, optimize each store for local search traffic, and fulfill orders through Shopify Fulfillment Network. And when it comes to international shipping, you can save up to 88% in shipping costs with UPS, USPS, and DHL.
- Advanced Store Management
- Customizable Checkout Pages
- Shopify POS Pro for 20 Locations
- Unlimited Staff Accounts
- 24/7 Phone & Live Chat Priority Support
Shopify Plus has only one package that costs $2,000/mo for standard setups. This covers everything from web hosting to security patches and system upgrades. There is also variable fee-based pricing for larger and more complex businesses.
You can contact sales for customer-specific pricing.
Best B2B Ecommerce Platform for Headless Commerce Functionality
BigCommerce makes it easy to create a unique online store for your B2B business. There are lots of conversion-optimized themes to choose from and an expert team to help with migration in case you’re coming from another platform.
With its emphasis on headless commerce, BigCommerce quickly starts you off on your journey to personalized buying experiences.
B2B customer management
With BigCommerce, you can create customer groups and offer them different products and promotions. You can customize price lists down to the SKU level, generate quotes, and provide B2B buyers with flexible payment options.
This feature enables you to create and manage multiple storefronts to cater to different regions and customer segments. Managing everything from one dashboard helps you reduce costs and improve efficiency when scaling. Each online storefront can have a custom theme, local currency, store analytics, and run marketing campaigns for its unique audience.
Avoid expensive re-platforming by creating custom and personalized customer experiences with headless commerce. You can combine BigCommerce’s backend with different solutions, such as WordPress, Contentstack, and Next.js, to design storefronts that are both unique and optimized for conversion.
With commerce-as-a-service, you can add new revenue streams to your business by integrating ecommerce capability into your existing product. If, for instance, you’re selling or re-selling web hosting, you can add an ecommerce option powered by BigCommerce. While BigCommerce takes care of the backend, you’ll be growing your business through customer retention.
Sell globally with BigCommerce by customizing your checkout and localizing product descriptions. You can add local payment options, partner with local carriers for fulfillment, and automate data flow by integrating with your ERP and other systems. Furthermore, you can display prices and transact in multiple currencies.
- Custom Price Lists
- Invoice Portal
- Customer Segmentation
- Sales Rep Quotes & Discounts
- Payment Visibility Control
The B2B component of BigCommerce is available only on the Enterprise plan. This plan gives you unlimited API calls for integrating with your ERP and other systems and other custom settings to suit your B2B business.
You can contact sales for a custom quote.
Best B2B Ecommerce Platform for Businesses Using NetSuite Solutions
NetSuite SuiteCommerce is an ecommerce module that you add to the NetSuite ERP system. Being part of the NetSuite family, SuiteCommerce integrates with every other module to give you full visibility into your ecommerce operations.
You can instantly turn quotes into sales orders, automate your billing process to get paid faster, and analyze live sales data.
B2B website builder
NetSuite SuiteCommerce’s website builder uses mobile-optimized themes to help you design your ecommerce site. You can customize the themes to reflect your brand, add products, and schedule when your site or product updates will go live. Customers can transact as guests or account holders and even pay with gift cards.
Customer account management
Give your business customers flexibility by letting them manage their accounts. With SuiteCommerce, your customers can manage product returns, reorder previously-purchased products, and check their account balances. And with the ability to let customers create support tickets, SuiteCommerce helps you to improve customer service and boost customer satisfaction.
B2B online transactions
You can make it easy for your customers to buy online through bulk orders, automated discounts, and quotes that convert to sales orders. You can create customer segments by filtering purchase data, then assign specific product catalogs to those segments, and automatically convert their sales orders to invoices.
Automated customer billing
Get paid faster and more efficiently by automating your billing process. You can allow your customers to pay online, pay partially or in full, and use the payment options that are most convenient for them. With the ability to give your B2B buyers personalized prices and credit terms, you get the opportunity to boost customer loyalty and retention.
Analytics and business insights
NetSuite SuiteCommerce comes with performance reports that are based on ecommerce KPIs. These reports give you an easy way of understanding the state of your business. You can analyze live data, review periodic performance, track account registrations against your marketing campaigns, and visualize business insights on the dashboard.
The cost of running NetSuite SuiteCommerce depends on various factors, including the number of users you have plus a one-time setup fee. For a custom quote, you’ll have to contact sales.
Top B2B E-commerce Solution for AI-based Personalization
Adobe Commerce, formerly known as Magento, uses its Adobe Sensei AI solution to create personalized shopping experiences that boost store conversions. Adobe goes further by giving you the ability to launch shopping experiences on VR and IoT devices.
Your B2B customers can place orders by uploading CSV files while you monitor sales using an unlimited number of shareable dashboards.
Ecommerce website builder
Save time by using a page builder that can easily create multiple ecommerce sites targeting different locations. You can add images, videos, and sliders to your site and sell physical and digital products, services, and subscriptions. You can preview your site before publishing or schedule content updates to go live at a future date.
Personalized B2B buyer experiences
Adobe Commerce allows your business customers to negotiate prices and get custom quotes. Your B2B buyers can order by uploading CSV files or selecting items from a preset product list while getting product recommendations tailored to them.
Merchandising and marketing
Adobe Commerce uses AI and machine learning to power your marketing and merchandising activities. By analyzing data on things like purchases, browsing, channel usage, and social media engagement, you’ll be able to create customer groups and target them accordingly. You can also increase conversion using the AI-driven search that provides relevant results as the customer types.
Order and inventory management
As the backbone of your ecommerce business, your inventory needs accurate management to prevent stockouts. With Adobe Commerce, you can track reserved items and use extensions and the API to customize the ordering process. And given its user-friendly interface, processing refunds and order cancellations is easy, allowing you more time to focus on growing your business.
Analytics and reporting
Adobe Commerce makes it easy to monitor the performance of your business. From marketing campaigns to sales, you can create dashboards that instantly answer all your questions. You can create an unlimited number of dashboards, share them with your team, create reports that include data visualizations, and receive the reports via email.
Adobe offers two services for its ecommerce platform—Commerce Pro and Managed Services. “Managed Services” has all the Commerce Pro features plus extras like a dedicated customer success engineer, application monitoring, and system upgrade.
You can contact sales for a custom quote.
Top B2B Ecommerce Solution for Businesses Using WordPress
WooCommerce B2B is an extension that enables you to use your WooCommerce store to sell to both B2B and B2C customers. To differentiate between the two customer types, just decide which products or categories will be visible to which buyer.
You can collect information from your buyers through the quote submission form and even exempt their purchases from tax.
B2B user profiles
You can easilStore managementy add B2B users to your ecommerce site by letting them fill out a customizable registration form. Whether you’re registering manufacturers or retailers, you can extend the default WooCommerce registration form by adding checkboxes, dropdown menus, and custom fields. From there, you can decide whether to approve the registrations manually or automatically.
Set up your e-commerce site to accommodate various user roles in line with B2B purchasing decisions. Decide which products or categories each user role can see, what prices they can buy at, and the quantities they can buy. You can also hide products from non-logged-in users and save time by importing product prices using CSV files.
Restrict shipping and payment methods by user roles
Payment and shipping methods can be enabled or disabled for different user roles. This option gives buyers extra security by ensuring that only certain users can use specific methods to buy or ship products.
Request a quote
Your B2B customers can either buy directly using the cart or request quotes and go through the traditional buying process. For quotes, you can replace the “Add to cart” button with a “Quote” button and let customers add products to a quote basket. You can also collect more information from buyers using a quote submission form that can include an unlimited number of custom fields.
You might have customers who have been exempted by law from paying taxes. These customers can claim tax exemption by registering for it before buying or claiming the product during checkout. As the admin, you can review all tax exemption requests and approve or reject them or exempt customers straight from the admin dashboard.
The “B2B for WooCommerce” extension’s cost covers one year of free support and updates. If you’re not satisfied with the service, you can get a full refund if you cancel your subscription within 30 days.
Best B2B E-commerce Solution for Creating Online Marketplaces
OroCommerce is a solution that’s designed to satisfy many B2B ecommerce needs. From nurturing customer relationships to managing buyer/seller relationships on the marketplace, OroCommerce has you covered.
With the ability to share data across different teams, OroCommerce also ensures that everyone is working towards the same business goals.
B2B marketplace management solution
OroCommerce helps you create a B2B marketplace to make money by connecting B2B buyers and sellers. The marketplace can handle millions of products, has APIs for vendors to connect with other services, and provides localization options for different languages and currencies. Also, OroCommerce helps you increase operational efficiency with its RFQ/RFP process automation features.
Increase sales and profits through sales acceleration
Use OroCommerce to ensure you maximize every sales opportunity you get. By analyzing and sharing customer, product, and sales data, OroCommerce brings your teams together, while automated workflows give them time to focus on closing deals. You can create multiple storefronts with SEO-optimized landing pages, run a loyalty program, and offer custom catalogs and price lists.
Develop business relationships with a built-in CRM
Leverage data to understand the customer journey and learn how to build relationships that will lead to sales. You can segment leads, design relevant marketing campaigns for each segment, and analyze wins and losses to create accurate sales forecasts. As with the best ecommerce CRM tools, OroCommerce’s CRM lets you collect feedback, resolve issues, and boost customer satisfaction.
With increasing cross-border trade, OroCommerce lets you reach a global customer base and maintain full control over your brand messaging and profits. OroCommerce lets you customize customer experience by location, provide local payment options, and partner with local fulfillment services.
Personalize shopping experiences with headless commerce
Rise above the competition and offer B2B buyers B2C-like shopping experiences without being limited by a rigid system. You can design frontend interfaces and experiences customized for different devices and sales channels and easily adapt to changing business demands.
- Free version available.
- Can be deployed on-premise or on the cloud.
- Includes a built-in CRM.
- Extensive customization might require technical skills.
- Can be slow at times.
OroCommerce comes in two editions: a community edition and an enterprise edition. The community edition is free to download and install on your local machine, while the enterprise edition is priced according to your business needs.
Factors determining the cost of OroCommerce are revenue generated through your site, the number of users, and the cloud hosting fee. OroCommerce gives you unlimited access to a demo store for testing the platform for as long as you want.
Most Affordable B2B Marketplace Management Solution
To create a B2B marketplace using OpenCart, you need the OpenCart B2B Multi Vendor Marketplace extension. This extension creates a B2B marketplace for managing the business-to-business transactions of sellers and buyers.
With over 14,000 extensions to choose from, OpenCart gives you all the tools you need to customize your B2B marketplace.
Create a marketplace for B2B sellers and buyers
You can connect manufacturers and wholesale customers through a marketplace and make money by charging vendors a commission. Vendors can be categorized into groups, get a sub-domain for their stores, and upload products in bulk through CSV, XML, and XLS files.
OpenCart lets you manage stores that can sell an unlimited number of products across unlimited categories and sub-categories. You can create and manage multiple stores from the same admin panel, customize each store for the targeted market, and add different product options. Each store can also have its own theme and product pricing.
Custom price lists
With OpenCart, you can create custom price lists for different business customers. Price lists are made up of price rules based on factors such as minimum quantity ordered, customer location, product category, product manufacturer, and more. In addition to this, every price list can have a set duration in which it will be active, making it easy to manage promotions.
OpenCart comes with email templates that you can customize to your liking. You can also upload your products online to Google Shopping. As for SEO, OpenCart takes care of the basics while giving you the option of using extensions to customize more SEO settings.
Manage quote requests
Allow anyone to request quotes from vendors selling on your marketplace. Other than requesting quotes for listed products, customers can also request quotes for custom products from vendors who manufacture customized products. All quotes can be tracked by status, which includes pending, open, and closed.
- Upload/update products in bulk.
- Includes a built-in affiliate system.
- OpenCart is free and open-source software.
- Requires web hosting and domain name.
- Built-in marketing features are very limited.
- Customer support can be slow and unhelpful.
The OpenCart platform is free, but to add B2B functionality and other important features, you’ll need to purchase extensions.
This B2B Multi Vendor Marketplace extension has a one-time fee that’s pretty affordable. And with free support lasting only three months, the included documentation is a valuable addition to the package.
Best B2B Online Store Solution for Creating Engaging E-catalogs
Pepperi recognizes the need for visual selling and helps you create e-catalogs that are engaging enough to boost sales.
With a mobile CRM, Pepperi puts customer data in your hands while letting you track orders to avoid stockouts.
You can also boost your sales performance by creating custom discount rules.
Create and manage multiple stores from a single location
Set up your B2B e-commerce store for success by creating B2C-like user experiences across the web and mobile apps. You can customize your stores for local languages and currencies, work with local business partners, and sync data between stores and your back-office systems. You can also customize dashboards and automatically send reports to buyers and other types of stakeholders.
Create beautiful and engaging e-catalogs that drive sales
Pepperi lets you create beautiful presentations that can include images, videos showing product usage, and attachments that provide more product details. With the e-catalog feature, you can create catalogs for specific markets or shopping seasons like Christmas and highlight products that are on sale.
Keep your inventory up to date throughout the ordering process and set up order approval workflows to ensure compliance. Buyers can create multiple accounts and assign user roles, create order lists to guide their purchasing, and re-order products from their purchasing history. And if you’re running low on stocks, you can set the maximum number of items a buyer can order to prevent hoarding.
Increase sales with marketing promotions
Encourage buyers to purchase more through creative campaigns that feature bundled products. You can create rules to give discounts based on items purchased individually or together, total order value, or other custom logic. Campaigns can be run across multiple channels at the same time, can target specific customers, and have a pre-defined duration.
The CRM gives sales teams all the customer insights they need to drive sales. With access to order history, past conversations, and customer feedback, reps can engage buyers better and provide relevant up-selling and cross-selling offers. And if your reps are visiting buyers in person, as the manager, you can track the visits for analysis and strategy improvement.
- Professional e-catalog designer.
- Quick order taking and processing.
- Beautiful and user-friendly interface.
- Can be slow when loading large catalogs.
- Lacks a multi-storefront feature.
Pepperi charges an annual subscription that starts from $500 per month. You can contact sales for a custom quote or start by booking a demo to test the platform.
How to Choose a B2B E-commerce Platform
When choosing a B2B ecommerce platform, follow this three-step process to evaluate and decide which one is best for your business needs.
1. Identify Your Business Needs
What are the main ecommerce features you need to start running your online B2B store? Regardless of the specifics, here are a few things you should think about:
- Website design features: The best B2B ecommerce platforms come with store builders to make it easy to build your ecommerce site. Find out whether they have drag-and-drop functionality, free and paid themes for your industry, and how customizable they are.
- Marketing capabilities: The default marketing feature for any B2B e-commerce platform is email. Ideally, you should get built-in email marketing and social media management.
- Flexible order management: B2B customers have unique business needs. To give them a first-class buying experience, you’ll need a platform that lets you offer wholesale pricing, quote requests, and tailored payment terms.
- Scalability: Can the platform you’re considering accommodate your business growth? For scalability, check whether the platform can handle large transaction amounts, traffic spikes, and a large inventory.
2. Research Different B2B E-commerce Platforms
Now that you are armed with your list of essential features, it’s time to research different B2B ecommerce solutions. Fortunately, we’ve covered this part for you through this review article. But in case there’s a platform we haven’t reviewed, and you would like to research it, this is the time to do that.
3. Test Your Top Choices
After settling on a few top picks, give them a test run to see whether they truly meet your needs. Also, reach out to customer support to see how responsive and helpful it is.
The best B2B ecommerce platforms include customer portals for self-managed accounts, custom prices, credit purchases, and the option to request quotes.
When it comes to marketing, you can expect basic email and social media functionality. But if you want advanced features, you’ll need to integrate with one of the best email marketing software.
Also, check out the best social media management tools to see which one will work best for your B2B store.
Although manufacturers, wholesalers, and distributors are the biggest users of B2B e-commerce platforms, any B2B business can use these digital platforms.
For instance, in the service industry, an accounting firm can sell its services online with different packages at different prices. Also, you can create a B2B marketplace using B2B ecommerce platforms such as OroCommerce or OpenCart.
What Is the Best Ecommerce Platform for B2B?
There are dozens of B2B ecommerce platforms available in the market. For our review, we identified eight platforms with enough functionality to give you an all-in-one solution.
To determine which platform will best fit your business needs, test any of the below top solutions.
- B2B Ecommerce: Types, Misconceptions, Examples
- Essential Elements for Ecommerce Websites to Increase Profit
- Ecommerce Website Design 101
- A Beginner’s Guide to Successful Email Marketing