20 Best Social Media Management Tools of 2022
- Create October’s content for Facebook, Twitter, and Instagram.
- Track mentions on Instagram and Twitter.
- Check out competitors on Facebook and LinkedIn.
- Analyze last week’s social posts on Facebook, Twitter, Instagram, and LinkedIn.
Does this look like your to-do list? Or are there more activities in yours?
What if I told you that keeping up with your social media management activities across all your social media platforms can be hassle-free.
Also, since social media is just one fraction of your business’s growth, a tool that can automate your social media handling process will save you enough time and effort to concentrate on other aspects of your business.
Hence, the need for a social media management tool.
From automated social media scheduling and publishing to analytics reporting and team collaboration, social media management tools have got you covered.
In this article, we have outlined the 20 best social media management tools that can help you stay on top of all your social media marketing strategies and still give you enough time to be efficient in other areas of your business.
We also explained the key features you must look out for in any social media management tool irrespective of your business needs.
Let’s get started.
Best Social Media Management Tools
Best Overall Social Media Management Software for All Business Types.
Sprout Social is an all-in-one social media management software that allows you to schedule multiple posts across your social networks and access all your messages and engagements across your social networks in one place.
This social media planner has a central library of multimedia assets that you can use to craft out on-brand social content and preview them in real-time.
As a brand owner, Sprout’s Social listening tool helps you monitor your social activity, track conversations about your brand, capture audience reactions to marketing campaigns, and identify influencers that will impact your brand awareness.
If you have a team, you can assign tasks to your team members, approve content and campaigns via a shared calendar and automated workflows.
Sprout Social offers integrations with help desk tools, marketing CRM software, and social commerce tools, and you can create an automated Chatbot to quickly respond to your messages and engagements across all your social networks.
Its analytics tool helps you easily examine your campaign effectiveness, track your competitors’ performance across multiple social networks, evaluate your top-performing campaigns, and optimize future ad spend.
We love that Sprout Social offers one central dashboard for both your paid and organic campaign management, and you can label and sort messages to help you easily sort communications related to specific workflows or marketing strategies.
There’s also a mobile app available for Android and iOS devices so that you can publish, analyze, and monitor all your social media activities from anywhere.
Sprout Social has three pricing plans, Standard, Professional, and Advanced, and offers a 30-day free trial on all the plans.
Best Social Media Management Software Offering Comprehensive Analytics Features to Every Level of Business.
Hootsuite is a social media management software that allows you to create content, share it across multiple social channels all from one place, and monitor the progress of your content.
This web-based social media planner seamlessly integrates with team management software, work management software, schedule maker tools, and over 20+ social networks, such as Trello, Salesforce, Zendesk, Airtable, Google My Business, Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Hootsuite offers you access to asset libraries, image, and video editing so that you can easily create on-brand content for all your social networks. You can also preview each content before scheduling them in advance or use the Bulk Composer to schedule multiple posts at once.
The Hootsuite inbox feature allows you to manage and monitor all incoming messages from different networks in a single view. You can also save your replies to common customer inquiries and use the chatbot to respond quickly to straightforward questions.
If you have a budget for your social and search ads, you can manage them seamlessly on Hootsuite. You’ll be able to create and test hundreds of social network ads such as Facebook and Google and increase your conversion rate by controlling placement and targeted audiences.
You also get to collaborate with your team members in real-time, share information with team members in a single click, and get useful insights and edits from your team members before your content goes live.
Hootsuite analytics feature offers you a 360-degree view of all your results on all social networks with customizable and easy-to-read graphs.
There are also free mobile apps to help you stay on top of all your social media handling plans anywhere and anytime.
Full access to Hootsuite’s robust features can be pricey. Still, it is the best social media management app for businesses that rely on social media for the bulk of their marketing efforts.
Hootsuite has a free plan that allows you to schedule up to 5 messages at any given time and allows only two social accounts.
However, if you want full social media planning power, such as scheduling unlimited messages and accessing powerful analytics functionalities, you’ll have to opt for its professional plans.
Hootsuite offers four professional plans: Professional, Team, Business, and Enterprise with a 14-day free trial to test out the Professional and Team plans only.
The Business and Enterprise plans offer you unlimited access to most of its features, and you can request a demo for either of the plans.
3. Zoho Social
Best Social Media Management Software With Robust Scheduling Functionalities for Every Business Level.
Zoho Social is a social media management software with unique features that offers you easy ways to manage your brands on social media.
This web-based social media planner has a built-in power editor that allows you to create on-brand content and customize each content for individual networks.
You can schedule your content for later, visualize your content on a calendar, get week-wise and month-wise views of all the content going out of your business, and organize your schedule without even leaving the calendar.
If you have a large batch of posts planned for your business, you can use the Bulk Scheduler to schedule them all in one go.
Zoho Social allows smooth collaboration among team members. You can share ideas and edit every content from a single tab and restrict team members' access to permission-based roles.
There's a profile for everyone and a timeline that shows their activities. In cases where you have to share your reports with clients or users outside your team, this social media planner allows you to export the report easily and send them directly over email.
Zoho Social has an analytics feature that creates insightful reports about your business performance. You'll be able to discover more about the people engaging with you, your top-performing posts, and the best times to post content based on your audiences' engagements.
You can also set reports to go out automatically to your team members and clients and integrate your workflow with other Zoho tools, such as Zoho CRM, Zoho Workspace, and Zoho Campaigns to generate new leads.
There's also a mobile app that enables you to keep track of your business engagements and schedule content for your social media on the go.
Zoho Social has a free edition with limited features for only one team member. You'll also be able to publish your business content on seven social channels.
However, to access more advanced features like a bulk scheduler and integration with other Zoho tools, you'll have to purchase its pricing plans.
Zoho Social has three pricing plans available for businesses: Standard, Professional, and Premium, and offers a 15-day free trial to try out their premium features.
There are also two pricing plans available for agencies: Agency and Agency plus, which allows ten businesses or more to access its features and smoothly manage their social media channels.
Best Social Media Management Software With Powerful Automated Scheduling Features for Entrepreneurs and Businesses.
MeetEdgar is a social media management software that handles many of the tedious tasks required to schedule posts across numerous social networks, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
This social media scheduling tool automatically publishes posts from your content library to keep you in line with your social media planning process.
If you have existing content elsewhere, you can choose to import them by connecting an RSS feed for your favorite blog or importing a CSV spreadsheet containing multiple post ideas.
MeetEdgar offers category-based social media scheduling to help you share the right type of content at the right time and monitors your post engagements across all your social networks all in one place.
Unlike other social media management apps, you can schedule an unlimited number of posts with any of its pricing plans and access your content from any mobile device via its browser plugin.
Unfortunately, MeetEdgar doesn't have as many features as other social media management apps on this list. It doesn't offer any social listening capabilities, neither does it have an in-app inbox.
Instead, this social media scheduler picked an aspect of social media management: social media scheduling and queuing and does it exceptionally well.
MeetEdgar has two pricing plans: Edgar Lite and Edgar, and offers a 30-day money-back guarantee if you change your mind about using their services.
There's also a 7-day free trial period available on all its pricing plans.
Best Social Media Management Software for Freelancers, Content Creators, and Social Media Managers.
Loomly is a social media management software that helps you store, organize and create content ideas for all your social media channels from a central, intuitive library.
While you can create your own custom post ideas, this social media planner can also provide post ideas based on trending topics, social media best practices, or date-related events and holidays for you.
Loomly allows you to schedule your content ahead of time, and you can set it to automatically publish content tailored for Facebook, Twitter, Instagram, LinkedIn, Google My Business, and Pinterest. You can also set reminders to manually publish content tailored for Snapchat, TikTok, or other custom social media channels.
Unlike most social media management platforms, once you create an account, Loomly walks you through finding the perfect plan that suits your business needs via their Launch Wizard. This wizard tool is well-structured and offers you a step-by-step tutorial of everything you need to know.
You can also measure your business performance in real-time and track your team members' performance via version logs, commenting systems, and approval workflow.
We love that obtaining analytics and reports about your business engagements is not limited to only content published via Loomly. You can get detailed reports for all content posts on your social media channel as long as they are integrated with Loomly.
Loomly has mobile apps available for iOS and Android devices so that you can easily access your content ideas and track your post performance anytime.
Loomly offers a 15-day free trial and has five pricing plans: Base, Standard, Advanced, Premium, and Enterprise.
Best Social Media Management Software for Agencies.
Sendible is a social media management software that allows you to manage your social networks, engage with your audience and team members and get detailed insight into your business performance, all in one place.
This social media planner has a built-in editor that helps you create engaging designs and on-brand content and optimize your content for each social network.
There are several unique features on Sendible, such as automatic sentiment analysis that helps you identify mentions that need your urgent attention and a calendar view that gives you a visual overview of your social media activities.
You can import your social media campaign plans in CSV file format for bulk scheduling and respond to comments on your social media channels, including Facebook, LinkedIn pages, and Twitter.
Sendible has a flexible team collaboration feature that allows you to grant permission-based access to your clients and team members and create user workflows so that every content can be approved before it's published.
With its analytics feature, you can generate in-depth reports on your social networks and gain insight into your combined audience, post, mentions, and engagements across your social media channels.
You can also integrate your workflow with website analytics tools and other CRM tools, including Dropbox, Google Drive, Canva, Google Analytics, and WordPress.
Sendible is available for iOS and Android devices so that you can publish your content and review messages across your social networks on the go.
Sendible has four pricing plans: Creator, Traction, Scale, and Expansion, and offers a 14-day free trial on all its pricing plans.
User-Friendly Social Media Management Software for Growing Teams and Agencies.
Agorapulse is a social media management software that helps manage your social network profiles, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, from a single centralized dashboard.
This social media planner has a straightforward interface that simplifies any social media handling process. You can create custom posts for each social network and add emoji, hashtags, images, videos, and links to the posts just as you desire.
You can also create saved hashtag groups to speed up your publishing process and use its bulk publishing feature to transform a series of content in CSV files or groups of pictures to social media post ideas.
The heart of Agorapulse is its unique social inbox system that helps you manage all your incoming messages seamlessly.
The inbox shows your comments, ad comments, mentions, conversations, and reviews relating to each of your social networks.
You can choose to use its inbox filters, saved replies, bulk actions, and one-click translations to respond to your customers quickly.
There's also an inbox assistant that helps you organize your inbox automatically.
Agorapulse provides useful reports that can give you more information on your business's performance and help you track your team members' activities.
You can also choose to get a visual overview of all your content via its Calendar feature and share your content calendar with your team members to improve workflow efficiency.
We particularly love that Agorapulse offers you detailed insights into your followers' activities. You can monitor your followers, determine your most active followers, assess your past activity with them, categorize them according to custom labels.
Agorapulse has a free version that integrates with three social profiles and allows only one user.
However, suppose you want to integrate over ten social profiles, include more team members, and use advanced features like automated inbox assistant and bulk searching. In that case, you'll have to purchase its pricing plans.
Agorapulse has three pricing plans: Pro, Premium, and Enterprise, and offers a 30-day free trial to check out the advanced features.
The Enterprise plan contains customized features, and you'll have to contact their sales department to request a quote.
Best Social Management Software for Enterprises and Agencies Looking to Create an Organized Social Media Content Management System.
Khoros is a digital marketing platform offering several customer engagement services to enterprises and agencies, including social media management.
You can easily schedule content for exactly when you want it to appear across multiple social networks, including Facebook, Twitter, Instagram, Pinterest, WeChat, WhatsApp, and Google Workspace.
This social media planner offers you complete management of all your content. You can categorize your content into folders and campaigns, label them with tags and themes, and create permission-based access to any category of your choice.
Team members can effectively collaborate through a shared planning space, in-app notes, and email notifications, and you can route your social content through an approval system to ensure that only the best content is published.
Just like other social media management tools, Khoros lets you keep track of your paid ads and organic content from a global calendar and respond to your customers one-on-one via its social inbox.
You can also discover trends on social media and track your brand’s relative impact in any social conversation.
Khoros offers seamless integration with cloud ERP software and popular SaaS platforms, including Bitly, Microsoft Dynamics, Adobe Analytics, HubSpot, Salesforce, Grabyo, Alteryx, Slack, Webex Teams, Talkwalker, Google Analytics.
You can also get detailed reports on every piece of content you publish, your audience insights and interests, as well as your overall social media performance.
Unlike some social media management tools, Khoros offers you full details and control over who has access to your native social media accounts.
We also love that you can provide a single, secure point of entry to your external users or clients without having to share passwords with them.
Request a demo from Khoros to find out the best way to engage your customers and pricing details.
Best Social Media Management Software for Large Businesses and Enterprises Looking to Improve Their Customers’ Experience.
If you are looking for a complete solution to your social media planning needs, Falcon.io will cover all your bases.
Like other social media planners, you can easily schedule, edit, preview, and publish your social media posts and campaigns across multiple social networks, including Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, WhatsApp, and YouTube.
You can also run effective Facebook and Instagram ad campaigns, optimize your ad spend, and find your best-performing content pieces entirely within Falcon.io.
Falcon.io has a social inbox that houses all your messages, comments, and interactions. You can customize your inbox and create ready-to-use templates to improve your customers' experience.
There's a content library where all your content and pre-approved assets are stored and an intuitive mobile app to help you manage your social media strategies on the go.
You can also collaborate smoothly with your team members and clients and track your social media metrics in a customizable dashboard across all your social networks.
Falcon.io's newest feature, Listen, lets you discover trends in real-time, monitor mentions to understand what content resonates with your audience, and integrates smoothly with the social inbox.
Listen software also uses AI technology to detect spikes and drops in your data, and you are immediately alerted when there's a negative comment on any of your posts.
Falcon.io allows you to smoothly integrate your CRM software tools, help desk software, and other third-party tools, including Salesforce, HubSpot, Zendesk, Zapier, Mindsay, Google Analytics, and Netino.
Although Falcon.io is more pricey than most social media management platforms on this list, it is an excellent choice for Large businesses and Enterprises looking to advance their customers' experience.
Falcon.io has two pricing plans, Essentials and Full Suite, and offers a 14-day free trial on the Essentials plan.
The Full Suite plan allows you to customize your features however you want. You can sign up for a demo and contact their sales department to request a quote.
Best Social Media Management Software for B2B Marketing Teams.
Whether you’re creating, planning, scheduling, or approving social media content, Oktopost has an intuitive drag and drop interface with a powerful suite of tools to achieve all your social media needs.
Every post published by Oktopost is assigned to a specific campaign to improve content management, and you can easily organize your videos, images, and gifs in a centralized media library.
Oktopost has an AI-powered social listening and monitoring tool that helps you stay on top of conversations concerning your brand. You can understand how your brand is perceived by your audience globally, track your brand mentions and react to every interaction in real-time to prevent any social media crisis from occurring.
If you patronize the influencer market, Oktopost can help you measure how your social media influencers add to your reach, engagements, and conversions across all your social networks.
Oktopost offers smooth integration with your existing platforms, customer database software, and cloud service providers, including Salesforce, HubSpot, Marketo, Eloqua, Zendesk, Freshdesk, Microsoft Dynamics 365, Canva, Microsoft Teams, and Zapier.
There’s also an analytics tool that allows you to build custom dashboards with details about your social media performance, audience, and conversion rates.
We love that Oktopost offers an employee advocacy solution to help team members save time and stay productive and a mobile app that enables you to publish posts on the go and share time-sensitive social media content easily.
However, we didn’t like that the social media management platform didn’t provide any details about its pricing plans.
Book a free demo with social media experts at Oktopost to determine the best way to achieve your B2B marketing strategy at scale.
Best Social Media Management Software for Agencies and Teams Looking to Develop Their Brand Management.
eClincher provides all the tools and support you'll need to draft, review, and optimize your social media content, boost your social media ROI, and grow your reach.
This social media planner has a drag and drop interface and a visual calendar that enables you to plan, create, and schedule your post to multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok and Google My Business.
You can upload and schedule content in bulk from a CSV or Excel file and use keywords and hashtags to curate new content and monitor what's happening on social media.
Like most social media management apps, you can boost your social traffic and increase engagements by recycling your best evergreen content, discovering and auto-publishing blogs, articles, and posts from RSS feeds, and copying and shuffling queues.
There's also a smart inbox that unifies all your messages, interactions, and engagements across your social network in one place.
eClincher offers a one-of-a-kind analytics dashboard that gives you detailed insights on your reach, impressions, conversions, traffic, campaign and hashtag performance, social media posts performance, and engagements.
You'll also get access to detailed reports about your competitors and cross-channel analysis, which can help improve your social media planning strategies.
With eClincher's Reputation Management feature, you can better understand how people perceive your brand online and get in front of any crisis before it's too late.
You can also easily collaborate with your team members and clients and seamlessly integrate your workflow with file sharing sites and other third-party tools, such as Google Drive, Dropbox, Zapier, Canva, Pocket.
There's also a mobile app and chrome extension for on-the-go social media planning.
eClincher has three pricing plans; Basic, Premier, and Agency, and offers a 14-day free trial on any of the plans.
Budget-Friendly Social Media Management Software for Small and Medium-Sized Businesses.
Buffer is an easy-to-use social media scheduler that lets you create social media posts and schedule their release across multiple social networks, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Every published post is custom-tailored for each social network, and you can use the calendar view function to visualize your posts across all social channels by week or month.
There are several unique features on Buffer that make your social media handling process easy-peasy. There’s a grid view feature, keyboard hotkeys, and smart emojis that enable you to keep up with comments on your posts from a single dashboard.
You can also use the hashtag manager to build a library of hashtag options from your top-performing social media posts.
We like that Buffer uses a smart alert machine learning to let you know at a glance if a post has negative sentiments or questions concerning the purchase of your services and will highlight the most important comments for you.
You can also integrate Buffer with your favorite email newsletter software and CRM tools, including Zapier, Feedly, IFTTT, WordPress, Upflow, Bulk.ly, Mailchimp, CloudCampaign, Quuu, and Pocket.
Additionally, Buffer allows you to analyze your social media performance across your social networks and get detailed information like your audience demographic, the best time to post, the best type of content to post, and the best posting frequency.
You can also collaborate with multiple team members, build customized reports, and export them as PDF or images to your team members and clients.
Buffer is available for Android and iOS devices and is an excellent choice if you run a business on a tight budget or are a tech novice.
Buffer has a free plan that allows you to manage up to three social channels and ten scheduled posts per channel.
Pricing on Buffer is available on the Essential plan, which is its only pricing plan. With this plan, you can access an unlimited amount of channels and unlimited scheduled posts per channel.
There’s also a Team Pack add-on that you can include in your Essential plan if you want additional collaboration and reporting features.
Best Social Media Management Software for Entrepreneurs and Businesses Looking to Build an Organized Marketing Scheme.
CoSchedule is a fully-featured social media software that offers end-to-end solutions and makes your workflow organized, all from a single dashboard.
This social media planner has a drag-and-drop functionality that helps you efficiently manage your content posting on multiple social networks.
You can even group multiple related projects in a simple campaign and schedule multiple posts at once.
More than a social media scheduler, CoSchedule offers several unique features to improve your business productivity.
There's a real-time marketing calendar feature that offers you a clearer view of your social media posts and a best time scheduling feature that enables you to share your posts at the highest traffic time.
You can also use its Write Better Headline Feature to analyze your post's headline and conduct keyword research to dominate SEO.
CoSchedule allows you to create a custom workflow to improve the efficiency of your team members. You can easily collaborate on projects, assign tasks and even access a live view of every employees' to-do lists and projects.
You can also integrate CoSchedule with multiple social networks, email marketing services, and other CRM tools, including Facebook, Twitter, Instagram, Pinterest, LinkedIn, WordPress, Zapier, Google Drive, Mailchimp, HubSpot, Campaign Monitor, Constant Contact, and Bitly.
At first, CoSchedule may seem challenging to navigate, and you'll have to learn the ropes of the platform before you can comfortably use it to carry out tasks.
However, it's well worth it, especially if you need help organizing and managing your marketing strategies and improving your business productivity.
Coschedule offers a 14-day free trial and has two pricing plans: Marketing Calendar and Marketing Suite.
The Marketing suite plan contains customized features, and you'll have to contact their sales department to request a quote.
Best Social Media Management Software With Full Customization Options for Creators and Solopreneurs.
Tailwind is a social media management software offering end-to-end automated solutions to businesses that operate Pinterest, Facebook, and Instagram social accounts.
You can automatically generate hundreds of designs optimized for your Pinterest, Facebook, and Instagram accounts and include your brand identity, such as color and logo in your design templates.
You can also automatically create multiple posts from a single design in one simple click and upload images in bulk.
Simply choose a specific time to schedule a post or send it to your queue, and Tailwind will add it to the next available time slot.
Tailwind has several features that make your social media handling process a lot easier. There’s a Hashtag finder that suggests the most effective hashtag based on your caption and a drag-and-drop calendar that enables you to visualize your social posts and make corrections easily.
You can also use its smart schedule feature to visually plan and schedule pins and Instagram posts at the best time for optimal engagement and its analytics and insight feature to understand the performance of your social posts.
Tailwind is available for iOS and Android devices and offers numerous helpful resources, including blogs, training, and a help center to provide answers to any question you might have about creating your own customized designs.
There’s also a Tailwind community where you can find creators and solopreneurs worldwide, learn new design skills and content strategies, and get answers to all your design questions.
Tailwind has a free plan that allows you to upload 20 posts and 20 posts designs to your Pinterest and Instagram accounts.
More premium features such as advanced analytics and unlimited posts designs are available on Tailwind’s pricing plan; Pro, Advanced, and Max plans.
Best Social Media Management Software for Businesses Looking to Enhance Their Customer Experience Management.
Nuvi is an automated social media scheduler with a simple interface, enabling you to schedule and publish posts across your social networks easily.
This social media scheduling tool has a universal content calendar with daily, weekly, and monthly viewing options and uses an industry-leading social listening tool to gather relevant data about online conversations about your brand.
Nuvi auto-categorizes all your messages, mentions, and interactions based on keywords, language, sentiment, or emotion rules, saves any new message as a template, and lets you create custom responses for common questions.
Your team members can collaborate on a project from any location and stay informed with time-stamped updates and uploads.
Unlike other social media management tools, Nuvi ensures you leverage reviews from your audience to increase your online presence and protect your brand reputation.
You can generate printable QR codes that help you get more reviews, track your reviews in real-time, and receive instant notifications whenever you get a new review.
If you have a list of contacts to send reviews to, you can upload a CSV file or a plain text list directly to the platform, and Nuvi will send a friendly review invite to your contacts via email or text.
Nuvi analytics tool offers you access to detailed metrics that will help you measure your overall audience interactions, get social analytics of your competitors’ posts in real-time, and track influencers for solid collaborations.
If you encounter a social media crisis, Nuvi helps you gain insight into keywords and topics surrounding the crisis, see when spikes in the conversation occurred, who primarily influenced the spikes, and where they occurred.
There’s also a mobile app that enables you to schedule and post social content, manage any social crisis, and keep track of your content marketing strategy from anywhere.
Request a demo to get complete details about their pricing model.
Best Social Media Management Software for Medium-Sized Businesses and Large Enterprises That Utilizes Paid Ads in Their Social Media Growth Strategies.
MavSocial is a social media management software that saves time by streamlining your content for multiple social networks, including Instagram, Facebook, Twitter, YouTube, LinkedIn, Twitch, and Google My Business.
You can track your posts by grouping them into campaigns and schedule unlimited posts to upload automatically across your social networks at your chosen time and date.
With the help of AI technology, MavSocial analyzes the size and dimension of every image and indicates which social media platform will support specific files.
You can also store, organize, and manage your images and videos in a centralized library and use the Bulk Uploader feature to upload and schedule multiple contents via a spreadsheet to all your social networks.
More than a social media scheduler, MavSocial provides customizable queues that allow you to recycle your evergreen content and maximize your reach.
You can also work effectively with your team members and clients via its amazing collaboration features and analyze your social media performance for each social network in just one click.
MavSocial allows you to respond and manage all your messages, comments, mentions, ad comments, visitors' posts, and reviews across your social network from your social inbox.
You can also create preformatted messages and responses to your customers' suggestions or frequently asked questions.
We love that you can create, manage, and analyze ad campaigns for Facebook, LinkedIn, Instagram, and Twitter, without leaving MavSocial and access a stock image library with millions of free stock images.
If you have a large enterprise, you can test different ads parameters and create multiple geo-targeted ads for Facebook to maximize your ROI.
Their mobile app, available on Android and iOS devices, also allows you to schedule and publish social media posts and manage your engagement on the go.
MavSocial has four pricing plans; Advanced, Pro, Business, and Enterprise, and offers a 14-day free trial on the Advanced and Pro plan.
Similarly, you can also request a free demo on the Business and Enterprise plan.
The Enterprise plan has customizable features, and you'll have to contact their sales team to request a quote.
Best Social Media Management Software for Content Creators and Small Businesses Looking to Create Aesthetically Pleasing Social Posts.
Canva is a free graphic design platform that offers you access to over 250,000 free templates to create stunning content.
Even without any knowledge in graphic designing, you can use their intelligent Canva editor tool to create beautiful designs and customize them however you want.
However, for their Pro, Enterprise, and non-profit users, Canva offers an intuitive Content Planner tool. This tool allows you to create, plan, and schedule your social media posts to various social networks, including Facebook groups and pages, Pinterest, LinkedIn, Slack, Twitter, Tumblr, and Weibo.
You can also create and publish social media content directly from Canva editor to the aforementioned social media platforms as well as TikTok and Instagram Reels.
Canva allows you to collaborate and communicate with your team members in real-time and control what team members can access and upload.
You can grant permission-based access to designs to your team members or send a design link to people outside your team and create custom designs and save them as templates for your team members to access later.
There’s a Magic Resize feature that automatically optimizes designs for various social media platforms and a Brand Kits feature that helps you establish your brand’s visual identity across logos, colors, and fonts.
You can also create designs on the go via the mobile app available on Android and iOS devices.
Although Canva is not as comprehensive as most social media management apps on this list, it is an excellent choice if you are a content creator or small business looking to create aesthetically pleasing social media posts.
Canva has a free version that’s limited to creating designs alone.
To access its social media planning features, you’ll have to subscribe to one of its pricing plans.
Canva has two pricing plans, Pro plan and Enterprise plan, and offers a 30-day free trial on the Pro plan.
Best Social Media Management Software for Businesses and Solopreneurs Looking to Create On-Brand Social Media Posts.
Crowdfire prides itself as the only social media management software that provides image recommendations to curate sharable images for Instagram.
Simply enter the topic you want to curate for, and you’ll instantly get relevant articles and images to post.
With Crowdfire’s intuitive user interface, you can schedule and publish your content to Twitter, Facebook Pages, Instagram, LinkedIn, Pinterest, and TikTok, all from one place.
Suppose you sell on Etsy or own an online store, have a blog, or make money on YouTube. In that case, you can connect to your Crowdfire account and schedule product updates, new product releases, new blog posts, and video upload announcements directly from Crowdfire.
You can also track every mention, reply, and comment in your team inbox and send replies to all mentions with videos, images, and gifs.
Crowdfire has a bulk schedule feature that enables you to schedule multiple posts at once and a queue meter to find out if you have enough content scheduled for the week.
As a social media scheduler, Crowdfire automatically tailors your post to fit each social network, and you can preview the post before publishing.
There’s also a mobile app compatible with both Android and iOS devices so that you can monitor your social media posts and send replies to every mentions on the go.
Crowdfire further allows you to measure and track your social media performance with advanced analytics and report tools and download your reports in PDF and PPT format.
You can also compare your business’s performance with your competitor’s, find their top post, and get a detailed overview of what’s working for them.
Crowdfire has a free version that supports Twitter, Facebook, LinkedIn, and Instagram and allows you to link only three social media accounts.
To access more advanced features like video posts, 100 scheduled posts per account, and even Pinterest social network, you’ll have to purchase one of its paid plans; Plus plan, Premium plan, and VIP plan.
Most Functional Social Media Management Software for Every Business Level Looking to Generate More Leads.
SocialBee is a social media management software that helps businesses manage content, marketing, and social media planning across major platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.
With a user-friendly interface, this social media scheduler allows you to divide your content into categories and schedule a posting time for each content category, and use its Bulk Editor to change several posts from one category at once.
While editing, you can see how each post will look on each social network in real-time and save your top-performing hashtags either by category or social media profile.
One of SocialBee’s preferred features is the post variation feature that enables you to recycle your top-performing content and have it looking like a fresh post.
There’s also an import media feature that allows you to import multiple media files at once into the same category or import multiple links at once with the Links Import functionality.
If you have existing content saved elsewhere, you can import them via a CSV file and access a clearer view of all your scheduled posts via its Calendar view feature for the week or month.
Social Bee integrates with numerous help desk software and third-party tools and offers you a detailed overview of your posts’ performance across all your social media profiles.
SocialBee has an incredible collaboration feature that makes working together with your team members straightforward. If you have multiple brands or customers, you can group them into workspaces and invite users to your workspace based on their respective roles.
You can import RSS feeds from any blog or site with RSS functionality, and SocialBee will automatically create a new post whenever a new blog or article is released.
There’s also a mobile app available for Android and iOS devices so that you can fulfill your social media planning strategies on the go.
SocialBee offers a 14-day free trial and has three pricing plans; Bootstrap, Accelerate, and Pro.
Best Social Media Management Software for Instagram Users.
Later is a social media management platform that helps businesses plan and schedule posts across social networks, including Instagram, Pinterest, TikTok, Facebook, LinkedIn, and Twitter.
However, Later focuses most of its features on Instagram.
To begin with, Later requires you to start your post with an image first before including a message, unlike most social media management apps that allows you to start creating your social media post with a message first before including an image.
There’s a media library that stores all your images and a collect media tab that allows you to save content from other Instagram users for later re-sharing. You can even invite other content creators to contribute to your feed.
You can also use its conversations feature to manage your Instagram comments, although this feature is available for integrated Instagram accounts only.
Furthermore, for Instagram, you have the option of either scheduling to the feed for automatic posting or uploading stories for manual posting via the Later mobile app.
You can drag and drop images and videos into the grid or import media directly from your documents or cloud storage such as Google Drive and Dropbox and use the calendar view to get an at-a-glance view of your content.
Later allows you to create a clickable landing page via Later’s linkin.bio feature and link it directly from your Instagram feed.
You can also visualize your feed aesthetics via the visual Instagram planner feature to see how your posts will look once they are published and even move posts around if you are unsatisfied with how your feed looks.
There’s an analytics feature that offers you a broad overview of your account performance, including stats on impressions, engagements, audience demographic, and your growth rate percentage.
Later has a free plan that includes only one social network and allows 30 posts per social profile.
More features are available on the premium plan, and you’ll get a 14-day free trial to check out these features for yourself.
Later has three premium plans; Starter, Growth, and Advanced plans, and you can include more users and social sets to any of the plans as an add-on.
Key Features to Look For in the Best Social Media Management Tools
As you have seen, the social media management tools market is quite large, and it hasn’t stopped growing.
Now, while you must choose a tool that suits your business needs, there are key features that should be in any social media management tool you select.
Ensure you lookout for these features, irrespective of your business needs.
Here’s a list of them.
1. Social Media Scheduling
Social media scheduling is a must-have. That’s the first thing you should look out for because it’s the most basic function any social media management tool can have.
Scheduling posts ahead of time has several advantages; It helps you anticipate seasonal content and frees up your time so that you can focus on other aspects of your business.
So, instead of scrambling the next thing to post across your social media platforms, you can easily sit down and plan weeks or even months’ worth of content at once and set them for publishing at your desired time.
Also, lookout for a content calendar so that you can have a holistic view of all your scheduled content, either by weeks or months.
2. Social Inbox
Responding to customers quickly when they interact with your social profiles is key to customer service success.
Therefore, your social media management tool should have a social inbox feature that unifies all your messages in one place. That will save the time and effort you would have spent monitoring your customers on every social profile across your multiple social media platforms.
3. Comprehensive Analytics
The best social media management tools offer comprehensive analytics features that help you track metrics such as likes, comments, clickthrough rates, shares, impressions, reach, and conversions to help you find out if you are running at a profit or loss.
The analytics feature also analyzes your previous social media posts to discover your best posting times, most successful posts, engaging hashtags, and topics so that you can make informed decisions that will improve ongoing social media strategies.
You should also be able to export reports on every data you collect for easy sharing with team members and clients.
4. Social Media Activity Monitoring
Having a large following is a sure way to reach a vast amount of audience, but the last thing you’d want is for your business to go viral for the wrong reasons.
Hence, the best social media management tools should provide detailed information on everything going on in your social media feeds.
You can track and review trends in your industry, evaluate social buzz around your brand or competitors’, track conversations about your brand, and address displeased customers/negative comments before the situation escalates.
5. Seamless Collaboration
What if you have a team responsible for your business’s social networks (or you think you might have in the future)?
Or maybe clients and external users want to come on board with your social media operations, and you have to send content to them for approval or share access to projects?
Therefore, your social media management tool must have a streamlined process of monitoring tasks instead of going through the headache of sending emails back and forth.
That way, you can assign tasks, track and approve projects, and share permission-based access to projects and campaigns, all in one place.
6. Social Integration
At the very least, Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, and other social networks you’ll be posting on must integrate smoothly with your social media management tool.
Your social media management tool must support your business in every way, including integrating easily with your current business suite of tools.
7. Mobile App
Indeed, the internet never sleeps, but that shouldn’t keep you in front of your desktop every day.
The best social media management tools have a mobile app available on both Android and iOS devices to keep track of your social media activities wherever you go.
You can respond to your messages quickly and get notified whenever someone interacts with your posts or mentions your brand.
Benefits of Using Social Media Management Tools
Social media is an essential tool that helps you create awareness about your brand or business and find prospective customers.
Little wonder the number of active social media users increased from 2.07 billion in 2015 to 4.48 billion in 2021.
However, as your business grows, it can become difficult for you or your team members to keep up with engagements, plans, and campaigns across all your social networks.
Hence the need for a social media management tool.
If you are wondering what benefits social media management tools can offer you, here’s a list of them.
1. Automate Your Social Media Handling Process
Imagine publishing social posts for all your business social profiles across multiple social networks every day.
Won’t that be tiresome?
Luckily, social media management tools use automation to make your social media handling process easy, ensuring that you do not miss posting any important content.
Just create your social post in advance and automate the process of posting it. You can decide to use your own custom time or use the social media management tool’s recommended posting time to increase your reach.
2. Manage Multiple Social Networks
As a business owner, having many social profiles on multiple social networks is great for marketing and brand awareness.
However, it can be challenging to manage all these social profiles simultaneously.
With social media management tools, you can gain complete control of all your social media plans and campaigns and manage all the engagements and conversations from your social profiles across multiple social networks, all within a centralized dashboard.
Also, some social media management tools can optimize a single post for multiple social networks saving you time and effort and increasing work efficiency.
3. Analyze Social Media Performance
Imagine solving a mathematical equation using the right formula.
How easy will it be?
One of the biggest advantages of using social media management tools is analyzing your social media posts' performance across your social networks and tracking their effectiveness.
You can get in-depth information about your audience demographics, location, and engagement rates, monitor the performance of your social posts, keywords, and hashtags, and gather precise intelligence about your competitors’ social profile performance.
Just like the mathematics scenario, this will help you make the right decisions to scale your business and improve your marketing strategies.
4. Better Customer Engagement
Consistently engaging with your customers is a crucial factor in creating new customers and retaining old ones.
Using social media management tools helps you track your likes, messages, and interactions so that you can respond to them immediately and keep up a consistent engagement pattern with your audience and customers.
Nowadays, most social media management tools even have social listening tools that can detect any social media crisis and provide every information you’ll need to stay on top of the situation.
Social Media Management FAQ
Social Media Management Software (SMMS) is an application program that enables businesses and organizations to maintain a cohesive social presence. Businesses and organizations can better manage multiple social media accounts and participate more efficiently in important social media conversations.
At its most basic, social media management software allows businesses to connect multiple social media accounts and will automatically optimize a social post for each social network before publishing.
SMMS also helps businesses monitor and analyze interactions across their social networks from a centralized dashboard and provides tools that foster smooth collaboration amongst team members and clients.
Nowadays, the best social media management tools offer advanced features such as listening technologies, alongside their inherent social media planning tools, so that businesses can learn how people view their organizations and stay on top of any emergency crisis.
With social media platforms offering messages, notifications, and potentially tagging you to a large audience, you have a direct link to your next customers.
There are numerous social media platforms available in the digital space but determining the most effective social media platform is highly dependent on your business.
You’ll have to discover your demographic, what kind of service you are offering, and what kind of audience you are targeting before deciding the social media platform that will be instrumental to your business growth.
The largest and most used social media platform is Facebook, with over 2.85 billion monthly active users and a good place to begin your search for potential customers.
However, more than numbers, each social media platform has its specific roles.
For example, Twitter is popular for microblogging services and can be an effective social media platform for bloggers, content creators, and SMBs. On the other hand, a fashion brand will be more interested in social media platforms that focus on visuals like Instagram, Pinterest, and YouTube.
Furthermore, Businesses, Organizations, and professional individuals can build an audience on LinkedIn and connect with like-minded business experts.
Most social media management software offers you access to their features for free. However, those features are very basic, and only one user will be allowed to operate the platform.
Access to more advanced features like integration with third-party tools, collaboration with team members, analysis reports, and even some level of customer support comes at a price.
Some social media management software will offer you free trials or money-back guarantees; however, you can end up paying as low as $10 to as high as over $200 per month to access these advanced features.
Furthermore, large businesses and enterprises that have special social media handling needs will pay more.
Which Social Media Management Software Should I Try
Here are the best social media management tools available for you.
- Sprout Social: Best overall social media management tool.
- HootSuite: Perfect social media management software for businesses looking for advanced analytics and report features.
- Zoho Social and MeetEdgar: Great choice for businesses looking for robust social media scheduling functionalities.
- Loomly, Tailwind, Canva: Best social media management tools with numerous customization options for freelancers, content creators, social media managers, and solopreneurs.
- Oktopost and CoSchedule: Best suited for businesses looking to build solid social media marketing strategies.
- Falcon.io and Nuvi: Best social media management tools for businesses looking to improve their customers’ experience and gain credibility.
- MavSocial: Viable option for businesses that include paid advertising as part of their social media growth strategies.
- Buffer: Best social media management tool for businesses looking to make the most out of their social networks while on a budget.
- Later: Great option for businesses focusing on scaling up their Instagram social media handling strategies amongst other social networks.
- Sendible, Agorapulse, Khoros, eClincher: Best social media management tools for agencies, teams, and large businesses.
As you have seen, there’s a wide range of social media management software at your disposal with numerous benefits.
Not only does it save you time and effort, but you also get to control all your social media activities from a single place.
So, how do you decide on the social media management software to try?
First, you'll have to find out your business needs and what demographic you belong to. Are you offering a visual product or service? Who is your target audience?
Then determine what factors you are looking for in any social media management software.
It could be improved customer experience, robust analytics features, social media scheduling functionalities, on-brand content creation, or low cost.
Once you have completed this, you can then compare them with the features of all the social media management tools we have explained in this list.
Doing this will lead you to the best social media management tool that will help you build an outstanding online presence, grow your reach and generate more converting leads.