The 20 Most Highly-Rated Sales Books of All Time

Updated May 12, 2023.
Best Sales Books of All Time

Sales books are an essential tool for any sales professional. They’re an easy way to learn new skills, get inspired, and stay current on the latest trends in your industry.

But with so many sales books on the market, which ones are worth reading? This list of the top 20 most highly-rated sales books of all time will help you find out.

1. Inbound Selling.

Author: Brian Signorelli

Inbound Selling

Inbound Selling by Brian Signorelli is a book that provides an insightful look into modern sales. Written from the selling and sales management perspective, it offers readers a comprehensive guide to changing how they sell to match how people buy.

The book starts with an interview with HubSpot CEO Brian Halligan, which sets the tone for the rest of the book. It then delves into topics such as:

  • How to identify customer needs and create value.
  • The importance of building customer relationships.
  • How to use technology to increase efficiency.
  • Strategies for closing deals faster.
  • Tips on how to handle objections and negotiate better deals.

One of the key takeaways from this book is that sales aren't about convincing someone to buy something; it’s about helping them make an informed decision.

The idea behind Inbound Selling – understanding customers' needs and providing solutions that meet those needs.

Additionally, Signorelli emphasizes the importance of building customer relationships to create trust and loyalty. He also provides practical advice on using technology effectively to streamline processes and close deals faster.

Overall, Inbound Selling is an excellent resource for anyone seeking guidance on improving their sales approach. It provides clear strategies for identifying customer needs, building relationships, using technology efficiently, handling objections, and negotiating better deals.

This book will help you become a more successful salesperson with its easy-to-follow advice and actionable tips.

2. The Challenger Sale.

Authors: Brent Adamson & Matthew Dixon

The Challenger Sale

The Challenger Sale by Brent Adamson and Matthew Dixon is one of the best sales books in the market, providing a new perspective on the sales process.

The book is based on extensive research and analysis of thousands of sales professionals and their customers. It highlights that the most successful salespeople are the ones who challenge their customers' thinking and teach them something new.

The book's critical aspects are as follows:

  • The authors introduce the concept of the ‘Challenger’ salesperson. This character engages with customers by challenging their ideas and offering new insights to help them solve problems they may not have realized they had.
  • They argue that sales professionals are no longer limited to simply connecting with customers; they now have a unique opportunity to become educators. By bringing new perspectives, sales pros can help their clients learn something valuable that will take them further on the path to success.
  • The book provides concrete strategies for how sales teams can identify and develop ‘Challenger’ salespeople and create a sales culture that supports their approach.

According to the authors, “Challengers win not by understanding their customers’ world as well as the customers know it themselves, but by actually knowing their customers’ world better than their customers know it themselves, teaching them what they don’t know but should.”

Some key takeaways from the book include:

  • Providing customers with new insights and perspectives is more effective than building relationships.
  • Successful sales professionals are willing to challenge their customers' thinking and offer a fresh perspective.
  • Sales organizations must create a culture that supports and encourages the Challenger approach.

In conclusion, “The Challenger Sale” is a must-read for anyone interested in a sales career or leading a sales team. It offers a fresh perspective on the sales process and provides actionable insights for developing successful sales professionals and teams.

3. Spin Selling.

Author: Neil Rackham

Spin Selling

Spin Selling by Neil Rackham is a comprehensive guide to achieving sales success through a customer-centric approach. Rackham's research indicates that traditional sales techniques do not work well with complex products and services, and a more consultative approach is necessary to build long-term customer relationships.

4 steps to SPIN selling
Source : Lucidchart

The most critical aspects of the book are:

  • The SPIN model: Situation, Problem, Implication, and Need-payoff questions. These questions help sales reps understand the customer's situation, pain points, and desired outcomes, leading to better sales conversations. “Success is constructed from those important little building blocks called behaviors. More than anything else, it’s the hundreds of minute behavioral details in a call that will decide whether it succeeds,” writes Rackham.
  • The importance of active listening: Rackham stresses listening to the customer and understanding their needs. “If you can get the customer to tell you the ways in which your solution will help, then you don’t invite objections,” he writes. “Customers react more positively if they are treated as the experts.”
  • The role of sales managers: Rackham emphasizes that sales managers play a crucial role in sales teams' success. He stresses the importance of managers who can help salespeople develop their skills and improve their performance. He says managers should be available to provide coaching but not be too involved to disrupt the salesperson’s relationship with the customer.

Overall, Spin Selling is an excellent resource for anyone looking to improve their sales strategy or skills. With its customer-centric approach, the book provides practical advice and valuable tools for sales reps and managers.

4. The Psychology of Selling.

Author: Brian Tracy

The Psychology of Selling

Brian Tracy's book, “The Psychology of Selling,” is one of the best sales books ever written. It offers a comprehensive guide to understanding the sales process and how to become successful in it.

The book covers critical aspects of the sales game, including eliminating the fear of rejection, building unshakeable confidence, and mastering the sales cycles.

Tracy provides practical advice on increasing your sales faster and easier than ever before. He explains that it's about what you say and how you say it.

He emphasizes the importance of developing relationships with customers and understanding their needs. He also outlines techniques for closing deals quickly and efficiently.

One key takeaway from this book is that successful selling requires more than just knowledge; it requires skill and practice.

Tracy recommends setting goals, creating a plan, and regularly practicing to reach success in sales. He also encourages readers to stay positive and believe in themselves throughout the process.

Overall, “The Psychology of Selling” is an essential read for an aspiring or experienced salesperson looking to take their career to the next level.

It provides valuable insight into the psychology behind successful selling and offers practical strategies for improving your performance.

Key takeaways from this sales book:

  • Understand the inner game of sales.
  • Eliminate fear of rejection.
  • Build unshakeable confidence.
  • Master the sales cycles.
  • Develop relationships with customers.
  • Set goals & create a plan.

5. The Ultimate Sales Machine.

Author: Chet Holmes

The Ultimate Sales Machine

The Ultimate Sales Machine by Chet Holmes is a sales book that provides insight and strategies for developing a successful sales career.

In his book, Holmes argues that success in sales is not about working harder but smarter. And he provides actionable advice to help sales reps and leaders achieve their goals.

The most critical aspects of this sales book include:

  • A sales system that builds relationships with prospects through effective sales conversations is essential.
  • The use of education-based marketing to provide value to prospects before asking for a sale.
  • The need for continuous learning and development to stay ahead in a constantly evolving market.

Holmes emphasizes the importance of being proactive in sales and suggests that sales reps create a “Dream 100 List” of prospects they want to work with. He also advises sales leaders to focus on coaching and training their team members to improve their sales tactics.

One of the most important aspects of The Ultimate Sales Machine is its emphasis on understanding the customer's needs. Holmes explains that it is essential to understand what motivates customers and how they make decisions to create successful sales campaigns.

He also emphasizes the importance of building customer relationships and creating trust to close more deals.

Overall, this sales book is valuable for anyone looking to improve their sales skills and achieve business success. Holmes' insights and actionable advice make this book a must-read for sales leaders and reps alike.

6. Influence: The Psychology of Persuasion.

Author: Robert Cialdini

The Psychology of Persuasion

Robert Cialdini's book Influence: The Psychology of Persuasion is essential for anyone looking to improve their sales knowledge and emotional intelligence.

This renowned international bestseller has sold over 5 million copies and provides readers with a comprehensive understanding of the psychology behind persuasion.

Cialdini explains six psychological principles that drive our powerful impulse to say “yes” to another’s request. He examines the factors that cause a person to comply with another’s demands and how to apply these understandings in real-world scenarios.

The book is written in an accessible and digestible format. It's ideal for those who want to learn more about influence and persuasion without wading through complex theories or jargon.

It also features advice from the sales guru Guy Kawasaki, which adds an extra layer of expertise and insight into the subject matter.

Here are some key takeaways from this book:

  • Reciprocity: The human desire to repay a favor or gift.
  • Commitment & Consistency: People are more likely to be influenced if they have already committed or taken a stand on an issue.
  • Social Proof: People are more likely to follow suit when they see others doing something.
  • Liking: You are more likely to be influenced by someone you like or admire.
  • Authority: The greater authority someone has, the more likely they will influence you.
  • Scarcity: People want what they can’t have. The more scarce something is, the more valuable it seems to be.

7. Gap Selling.

Author: Keenan

Gap Selling

Gap Selling is a game-changing book by Keenan designed to raise the sales IQ of selling organizations worldwide. It provides an unapologetic and irreverent approach to sales, helping sales reps, managers, and even entire organizations to improve their outbound sales process.

The sales book is based on the Gap Selling methodology, a problem-centric sales approach. It focuses on identifying the ‘gap' between a customer's current and desired future state.

Gap Selling Example
Source : lucidchart

This helps sales reps gather maximum info about where the customer is now and what they need to reach their goals.

Gap Selling provides a comprehensive guide for understanding and implementing this new sales management code:

  • Understand your customer’s needs: Take time to understand your customer’s current situation, what they want to achieve in the future, and why there’s a discrepancy between these two points.
  • Read prospects' minds during discovery: Use active listening techniques to get inside your customers' heads and uncover their actual needs.
  • Create value through problem-solving: Focus on solving your customers' problems rather than just pushing products or services.
  • Leverage relationships: Build strong relationships with customers by providing valuable insights and solutions to help them reach their goals faster.

Overall, Gap Selling is an essential read for anyone in the sales industry who wants to stay ahead of the curve and increase their success rate.

Its comprehensive approach to problem-centric selling offers invaluable advice for experienced sales professionals and those just starting in the field.

8. The Sales Acceleration Formula.

Author: Mark Roberge

The Sales Acceleration Formula

The Sales Acceleration Formula” by Mark Roberge is a practical guide for sales executives aimed at achieving success in a new business venture.

The author, a former senior executive at HubSpot, shares his proven framework for building and scaling a high-performing sales team.

Roberge’s book is filled with real-world examples demonstrating how to use the Sales Acceleration Formula to grow revenue quickly.

He explains the three critical elements of the formula: data, technology, and inbound selling. He also provides detailed strategies on how to use each element effectively.

Here are some of the highlights from The Sales Acceleration Formula:

  • How to create an effective sales process.
  • Strategies for using data to optimize your sales process.
  • Tips for leveraging technology to improve efficiency.
  • Techniques for using inbound selling tactics to close deals faster.
  • Examples of successful companies that have used this formula.

Overall, The Sales Acceleration Formula is an invaluable resource for anyone looking to increase their sales results quickly and efficiently. This book is worth checking out for a comprehensive guide to accelerating your sales results!

9. The Little Red Book of Selling

Author: Jeffrey Gitomer

The Little Red Book of Selling

The Little Red Book of Selling by Jeffrey Gitomer is a must-read for sales VPs and reps. It provides practical advice on shortening sales cycles, improving sales performance, and mastering effective sales methods.

Gitomer's book is packed with 12.5 principles of sales greatness that are easy to understand and apply in real-life scenarios.

He offers tips on engaging in successful sales conversations and strategies to increase customer loyalty and build long-term client relationships.

Here are some of the key takeaways from The Little Red Book of Selling:

  • Learn the art of storytelling when selling products or services.
  • Understand the psychology behind why people buy.
  • Focus on building relationships instead of making transactions.
  • Develop a positive attitude towards selling and be persistent in pursuing your goals.
  • Use humor to break down barriers between you and potential customers.
  • Be honest about what you can deliver, and always follow your promises.

Overall, The Little Red Book of Selling is an invaluable resource for anyone looking to become a better salesperson or manager. It's concise yet comprehensive, providing readers with actionable advice to help them succeed in their careers. Highly recommended!

10. Snap Selling.

Author: Jill Konrath

Snap Selling

Snap Selling by Jill Konrath is a must-read for any sales rep looking to improve their skills. It provides an easy-to-follow framework that can be applied to any sales situation.

The book covers topics such as:

  • Sales psychology: Understanding how buyers think and act to influence them better.
  • Sales cycle: Knowing what steps should be taken throughout the sales process to close more deals.
  • Sales calls: How to make effective sales calls and use the correct language to engage customers.
Three Decisions of SNAP Selling
Source :

The book also offers practical advice on handling difficult situations, such as dealing with frazzled prospects or overcoming objections. It contains real-world examples and case studies that help bring the concepts alive.

Snap Selling is an invaluable resource for any sales force looking to increase its success rate. It's an excellent way for new reps to learn the basics of selling, while experienced representatives can use it as a refresher or a guidebook for improving their performance. In short, it has become a sales bible for many reps worldwide!

11. To Sell Is Human.

Author: Daniel H. Pink

To Sell Is Human

To Sell Is Human by Daniel H. Pink is one of the best sales books for the modern age.

In his book, Pink offers a fresh look at the art and science of selling. He draws on a rich trove of research to show that today’s salespeople are more than just the stereotypical used-car salesmen.

Pink argues that we are all in sales now, whether we realize it or not. We constantly sell ideas, products, and services to our colleagues, friends, and family. He offers practical advice on leveraging social selling techniques to move others.

Here are some key takeaways from To Sell Is Human:

  • Complex sales require more than just a good pitch; they require understanding the customer’s needs and wants.
  • Social selling is an effective way to build relationships with potential customers by engaging with them online.
  • Solution selling is finding solutions for customers’ problems rather than just pushing products or services.
  • Sales pitches should be tailored to the individual customer’s needs and wants.
  • It is important to understand why people buy something to be successful in sales.

Overall, To Sell Is Human provides valuable insights into the art and science of selling in today’s world. It is an essential read for anyone looking to improve their sales skills or better understand how people make buying decisions.

12. Sales Management. Simplified.

Author: Mike Weinberg

Sales Management. Simplified

Sales Management. Simplified. by Mike Weinberg is a concise and practical sales book on sales management that provides sales leaders with actionable insights on how to drive sales success.

In this sales book, Weinberg breaks down the sales process into easy-to-understand steps and provides useful tips and techniques for each stage.

He emphasizes the importance of sales training and sales methodology in achieving sales success and guides how to implement effective sales strategies.

Some critical aspects of the book include:

  • The importance of customer conversation: The process of effective selling is a sales conversation, and the focus should be on building customer relationships. Weinberg emphasizes this point by explaining why listening to customers and their wants is essential.
  • The role of a sales manager: Weinberg explains the importance of sales managers in creating a culture that supports top-performing salespeople. He gives tips on creating a positive work environment for your sales team.
  • The need for clear sales strategies: Without a clear strategy, it is difficult to achieve long-term success. Weinberg offers advice on developing a strategy and what questions you should ask yourself to create one tailored to your business goals.

In summary, “Sales Management. Simplified.” is essential for sales managers who want to improve their sales performance. The book's concise format and use of real-world examples make it a valuable resource for any sales leader looking to drive sales success.

13. Agile Selling.

Author: Jill Konrath

Agile Selling

This is another masterpiece from the author of the best-selling “Selling to Big Companies.” Konrath's latest book delves into agile selling, a way of thinking essential for sales professionals and business leaders.

The sales book provides an insightful look into how to shorten sales cycles, navigate the buying process, and achieve success in today's ever-changing market.

Konrath offers a fresh perspective on classic relationship building backed up by research from her experience and interviews with successful salespeople.

She reveals the surprising truth about what it takes to be successful in sales today. In the words of the author, “The key to sales success in today's ever-changing sales world is ‘re-framing failure’ because it isn’t one-bit personal.”

The book covers topics such as:

  • Understanding customer needs.
  • Developing trust and credibility.
  • Adapting quickly to changing conditions.
  • Leveraging technology for maximum efficiency.
  • Building relationships that last.

The best sales books are the ones that help you apply the advice to your situation. Konrath has done an excellent job of providing action items in every chapter. This makes this book a great resource for anyone who wants to learn how to become more successful in sales today.

14. CustomerCentric Selling.

Authors: Michael T. Bosworth, John R. Holland, and Frank Visgatis

CustomerCentric Selling

CustomerCentric Selling is among the best sales books available today. It provides a comprehensive step-by-step guide to understanding sales psychology and how to use it to drive enterprise growth.

8 Key elements of CustomerCentric Selling
Source : lucidchart

The book covers topics such as:

  • Understanding customer needs.
  • Developing relationships with customers.
  • Analyzing customer data.
  • Creating value for customers.
  • Crafting persuasive messages.
  • Closing deals effectively.

It also offers practical advice on managing the entire sales cycle from start to finish, including identifying potential buyers, building trust, and closing deals. The authors provide real-life examples throughout the book that illustrate their points and make them easier to understand.

Today's customers are more demanding than ever. They expect companies to provide innovative solutions that meet their needs.

This book shows you how to use the latest psychology and behavioral economics research to develop a selling strategy to help your organization stand out.

15. Never Split the Difference.

Author: Christopher Voss

Never Split the Difference

A Wall Street Journal best seller, authored by Christopher Voss, a former international hostage negotiator for the FBI. The book offers practical advice on negotiating effectively in personal and professional contexts.

Drawing from his vast experience in high-stake situations, Voss emphasizes the importance of active listening and tactical empathy to achieve successful negotiations.

The book's critical aspects include:

  • Highlighting the importance of “mirroring” and “labeling” techniques in negotiation to build rapport and trust.
  • Emphasizing listening actively and asking open-ended questions to uncover the other party's motivations and goals.
  • Discussing how to overcome common negotiation pitfalls such as anchoring, the fixed-pie fallacy, and the “yes” trap.
  • Outlining the power of calibrated questions to shape the conversation and elicit valuable information.
  • Offering insights on how to handle difficult negotiators and overcome impasses.

The concepts in the book are highly applicable to the modern world, where negotiation skills are crucial for success in many areas, including sales.

16. The New Strategic Selling.

Author: Robert B. Miller, Stephen Heiman, Tad Tuleja, J. W. Marriott

The New Strategic Selling

One of the business book's classics, The New Strategic Selling, is a must-read for sales professionals. The authors provide a detailed framework for selling that combines the best elements of traditional and consultative selling styles.

This book provides readers with an understanding of:

  • How to build relationships with customers.
  • How to create value propositions.
  • How to use consultative selling techniques.
  • How to understand customer needs.
  • How to develop customer loyalty.

These concepts still apply, providing a framework for successful selling practices in a modern business environment. The authors have provided many examples of how these principles can be applied to real-world situations.

The book also emphasizes the need to collaborate across internal and external teams. A concept that has become even more critical in today's interconnected business world.

17. Pitch Anything.

Author: Oren Klaff

Pitch Anything

Pitch Anything by Oren Klaff is a book on delivering successful business pitches by utilizing the principles of neuroscience and psychology. The author explains how to grab and maintain your audience's attention, keep them engaged, and ultimately win their approval.

The book is based on the S.T.R.O.N.G method, which takes advantage of how the brain works and helps you create a powerful pitch to get you what you want.

About The Brain
Source : Nenonatural

Here are some of the key aspects of this book:

  • The importance of framing your pitch to appeal to the primal parts of the brain that control decision-making.
  • Understanding and controlling the power dynamics of a pitch.
  • Building a compelling and persuasive story that aligns with the audience’s goals.
  • The use of social proof and other psychological triggers to build credibility and trust.

Klaff’s concepts can be applied to current business scenarios, such as:

  • Pitches to investors or venture capitalists.
  • Sales pitches to potential customers.
  • Job interviews and negotiations.
  • Marketing presentations.

In today's digital world, knowing how to stand out from the competition and making your pitch as persuasive as possible is important. Pitch Anything provides valuable insights into doing just that.

18. Smart Calling.

Author: Art Sobczak

Smart Calling

Smart Calling by Art Sobczak is a comprehensive guide to making effective and productive cold calls.

The book is divided into three parts:

  • Basics of cold calling.
  • Techniques for engaging prospects.
  • Strategies for closing deals.

The book's strength lies in its practical approach, with Sobczak providing real-life examples and actionable tips that can be applied immediately.

Sobczak emphasizes the importance of three steps that can be taken before making a cold call:

  • Researching your prospects before calling.
  • Listening actively.
  • Making a compelling case for why the prospect should be interested in the offered product or service.

Sobczak offers insight into the psychology of selling, explaining why specific approaches work better than others.

The concepts presented in the book are highly applicable to the modern world, where sales calls have become increasingly challenging due to spam calls.

By following the strategies outlined in Smart Calling, sales professionals can stand out from the crowd and make meaningful connections with prospects.

19. Shark Tales.

Author: Barbara Corcoran

Shark Tales

If you've watched Shark Tank, you know that Barbara Corcoran is one of the most successful investors on the show. Shark Tales by Barbara Corcoran is a memoir that details her journey from being a struggling waitress to becoming a successful entrepreneur.

The book highlights the lessons she learned from her experiences and how they shaped her approach to business and life.

The book begins with Barbara's journey from childhood to adulthood and how she overcame failure. She then explains her best strategies for success, including:

  • Developing a solid work ethic.
  • Learning from failure.
  • Taking risks and being creative.
  • Building relationships with people who can help you grow your business.
  • Staying focused and motivated even when times are tough.

One of the most critical aspects of the book is Corcoran's focus on the power of storytelling in business. She believes telling a compelling story is essential in attracting investors, customers, and employees.

She provides several examples of how she used storytelling to differentiate herself from her competitors and build her brand.

Another critical aspect of the book emphasizes taking action and learning from failures. Corcoran believes failure is not the end but an opportunity to learn and grow. She encourages readers to take risks, learn from their mistakes, and keep moving forward.

20. Heart and Sell.

Author: Shari Levitin

Heart and Sell

Many times, it's not the product or service that sells but the story behind it.

In Heart and Sell, author Shari Levitin shows readers how to create an emotional connection with their customers through storytelling.

The book presents actionable advice and real-world examples to help sales professionals:

  • Build trust and rapport with clients.
  • Understand their needs and wants.
  • Ultimately close more deals.

Levitin also addresses common sales challenges and provides tools to overcome them, such as dealing with rejection and managing stress.

In today's hyper-competitive business environment, customers have endless options and are constantly bombarded with marketing messages. Hence, mastering emotional intelligence and building genuine client relationships are more critical than ever.

The concepts and strategies presented in Heart and Sell are relevant and applicable to sales professionals in any industry. The possibilities are endless, from traditional face-to-face selling to e-commerce and digital marketing.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.