21 Best Sales Funnel Software, Builders & Tools in 2024

Updated Aug 7, 2023.

Do you want to increase your conversion rates and boost sales? Then you need a sales funnel.

In this article, I’ll show you the 21 best sales funnel software, builders, and tools to help you do that.

ClickFunnels icon


All-round sales funnel builder that's not only easy to use but also packed with a ton of powerful features to help businesses close more sales.
Kartra icon


Ideal for sales funnels that need to be automated, Kartra makes it easy to create complex sales funnels without any coding required.
ConvertKit icon


A great sales funnel solution that makes it easy to add email marketing and automation into your sales funnels for even more conversions.
Demio icon


Create webinar funnels and track your conversions with ease using Demio - one of the best platforms for webinar funnels on the market.
GetResponse icon


Build sales funnels that generate leads and convert them into customers using GetResponse's sales funnel software.

Our work is supported by affiliate commissions.

Sales funnels are an essential part of any online business. They help you convert leads into customers and customers into repeat buyers.

But building a sales funnel can be daunting unless you use one of the best sales funnel software tools out there.

Here’s a list of 21 of the best sales funnel builders in 2023 and my top 5 recommendations to help you choose the best one for your business.

Best Sales Funnel Software, Builders & Tools

Here are my top 21 picks for the best sales funnel software, builders & tools to help you acquire more customers and grow your business in 2023:

1. ClickFunnels

Best Overall Sales Funnel Software

  • Provides a full-fledge online marketing solution.
  • Drag-drop-editor enables you to quickly build an entire funnel from scratch.
  • Offers multiple integration options.
  • Excellent UI/UX.
  • Works with most of the popular CRM platforms.
  • Pricing is not the most suitable for startups and SMBs as a lot of the advanced features are in the higher plan.
  • Learning the more advanced features has a learning curve.
ClickFunnels icon
Editor’s Take

After experiencing Clickfunnels' ecosystem in-depth, I was impressed with its user-friendly drag-and-drop editor and off-the-peg funnel templates. rnrnA unique advantage of not relying on your tech team puts this sales funnel platform on top of many other sales funnel software in the market.rnrnAll in all, If you’re a small business, I would highly recommend this sales funnel tool to you.

Best For
SMBs and Startups
Annual Discount
Up to 20%

ClickFunnels is a powerful visual sales funnel builder software that quickly allows you to create beautiful, high-converting sales funnels. Using the features offered by ClickFunnels, you can quickly turn your website visitors into paying customers.

Key Features

Etison Editor

The Etison Editor within ClickFunnels allows you to create landing pages easily. You can seamlessly create pages, make changes, and handle updates. It is the easiest and quickest way to edit and build complete sales funnels pre-designed to convert.


Backpack by Clickfunnels is a powerful affiliate marketing tool that allows you to run your affiliate program inside your funnel. It's easy to set up and manage and enables your affiliates to promote your products easily. The Backpack also integrates with major payment processors like Stripe and PayPal, so you can quickly pay your affiliates. And with built-in reporting tools, you can track how well your affiliates are performing and see which ones generate the most sales.

Follow-Up Funnels

Clickfunnels' Follow-Up Funnels is an incredible feature that makes it easier for you to speak to your visitors directly and send them the exact message they need. With this feature, you can create a series of messages and send them to your visitors based on their actions. This makes it easy to provide the correct information to your visitors and keep them returning for more.

Smart 1-Click Upsells Shopping Cart

This feature offers an excellent way to create post-checkout upselling and cross-selling offers. The feature is easy to use and allows you to quickly create and add suggestions to your shopping cart. The recommendations are displayed prominently on the shopping cart page and are automatically added to the order when the customer completes the checkout. This is a great way to help you increase your sales potential drastically.


ClickFunnels - Pricing Plan

Clickfunnels offers two pricing plans: Basic and Platinum.

The basic plan provides you with all the essential tools to generate more leads online.

With the Platinum plan, you can create automated sales funnels and grow your online business much faster with unlimited funnels, pages, monthly visits, and much more!

2. Kartra

Perfect Sales Funnel Software For Sales Funnel Automation

  • Perfect for creators who want an all-in-one solution to create sales funnels.
  • Enables you to use your domain to link to the hosted pages of your Kartra.
  • No prior coding experience is required.
  • It is reasonably priced.
  • Customer service takes too long to respond to queries.
  • Navigation is quite tricky.
Kartra icon
Editor’s Take

I am very impressed with Kartra's fully-featured marketing aspects. It allows you to build entire sales funnels and provide viable online business solutions for all your needs under one roof and at reasonable prices.rnrnHowever, the software falls short because of its slow customer service and lack of timeless webinar features.

Best For
Sales Funnel Automation
Annual Discount
Up To 25%

Kartra is a comprehensive all-in-one sales funnel builder software that offers the functionalities of all leading lead generation software in the market. This makes it an asset for businesses of all sizes.

Key Features

Kartra leads

Kartra's Leads feature lets you see all the essential details about your leads, including their tags, active subscriptions, helpdesk tickets, emails received, and transaction history. This information can help you better understand your leads and make more informed decisions about how to market to them.

High Converting Pages

With Kartra, build landing pages optimized for conversion hassle-free. Simply drag and drop the components you need, edit as you wish, and see your page come to life. You can also run split tests and build sales pages to launch automated follow-up campaigns and email sequences.

Email Builder

The Kartra Email Builder is perfect for creating fantastic email campaigns using world-class email marketing features like Behavior-Based Automations, Glorious Templating, and more. With this builder, you can easily create beautiful, responsive emails that will delight your customers and help you achieve your marketing goals.

Funnels and Champaigns

This feature allows different funnel pillars – such as opt-in forms, checkout, and lead management – to be interconnected in a single ecosystem! This makes creating and managing funnels much easier because you can see how each step of the funnel works and make changes quickly.


Kartra - Pricing Plan

Read more Kartra pricing

Kartra provides four plans: Starter, Silver, Gold, and Platinum, with the prices ranging from $99 a month to $499 a month.

Based on your business needs, you can choose your package accordingly.

3. ConvertKit

Best Sales Funnel Builder for Email Marketing and Automation

  • Build powerful sales funnels for your online marketing campaigns in minutes.
  • The email deliverability rate is higher than many others in the market.
  • Enables you to increase your sales pipeline through additional income streams.
  • ConvertKit is a little costly for beginners.
  • The software lacks in-depth reporting.
ConvertKit icon
Editor’s Take

Besides all the great features of ConverKit, I genuinely like its hassle-free and easy-to-use interface that makes this email service provider so user-friendly. rnrnAfter switching to ConvertKit and comparing its support standards with my previous marketing funnel builder, I was pleased with their amazingly obliging and friendly support.rnrnFrom the usage perspective, Converkit is easy to master and lets you focus more on growth-related aspects of your business.

Best For
Email Marketing
$9-$25/mo for up to 300 subscribers
Annual Discount
50% on Black Friday

ConvertKit is a powerful and relatively new email marketing sales funnel builder that helps bloggers, YouTubers, podcasters, course creators, and other online professionals grow their audience and convert more subscribers into customers. Its easy-to-use interface and powerful features make it an excellent choice for your sales and marketing efforts.

Key Features

Landing Page Templates

As a creator, you can convey ideas in your brain using free, customizable, and unlimited landing page templates. These eye-catching, beautiful, and professionally designed sales pages help you get your audience's interest and gather email addresses.

Email Sign-Up Forms

This feature lets you make a powerful first impression on your visitor's mind by providing a seamless sign-up form. You can use unlimited, customizable email sign-up forms and put them in your spin style, whether visual or minimal, slide-in or pop-up, long or short – in short, there are endless possibilities with these forms.


ConvertKit integrates well with eCommerce platforms such as Shopify, Squarespace, Teachable, and more, so you can quickly broaden your reach and connect to the tool you are already utilizing for your business.

Email Marketing Automation

You can send easy, attractive, and simple emails to a targeted audience using customizable automated email sequences to grow your audience. With this feature by Convertkit, you do not have to worry about editing or writing, as the email designer will filter out your content by itself.


ConvertKit - Pricing Plan

ConvertKit offers three pricing plans.

One for the creators, selling online courses or other products, who are just beginning to build their email list. It is a free plan. This plan is free for up to 300 subscribers.

The second plan is for the creators who are still growing and want to automate their work. The third plan, “Creator Pro,” is designed for established creators who wish to scale their business.

4. Demio

Best Sales Funnel Builder For Webinar Funnels

  • It's an intuitive and easy-to-use platform with dedicated 24/7 customer support.
  • HD resolution provides a fantastic webinar experience.
  • The automatic recording option makes it possible for “Evergreen” webinar use.
  • Restrictive starter plan.
  • Replay is average – doesn’t demonstrate user engagement.
Demio icon
Editor’s Take

Demio lets you run automated follow-up campaigns to showcase your brand via webinars. The best part about the software is its integration tool that allows integration with the other online marketing apps you have been using. rnrnDemio, along with its marketing features, provides a simple yet visually pleasing webinar experience to help you generate more sales.

Best For
Creating Webinar Funnels
Starting at $34/mo
Annual Discount
Up To 30%

Demio is one of the few sales funnel software tools that allow you to host live webinars, Q&A sessions, workshops, training, and more and provides a seamless webinar experience. It's a great way to engage with your customers and provide an engaging and interactive real-time experience.

Plus, the software has many features that allow you to customize the event, including using your branding and logo.

Key Features

Event Analytics

Demio's Event Analytics goes beyond just showing attendance rates. Using Demio, you can view specific engagements, for example, who answered a poll or downloaded a handout. This information can help you improve your event by visiting the most popular content.

Engagement Tools

High-performing engagement tools by Demio help you increase customer engagement and conversions. The tools include chat, polls, and featured actions. These tools allow you to connect with your customers in real-time, get feedback, and inspire action.

50+ Integrations

More than 50 built-in integrations make connecting Demio to your existing business system easy. Their built-in integrations can help you improve conversions by automatically importing your leads and contacts into Demio, tagging them with the corresponding event, and adding them to your sequence. You can also create custom integrations with their API.

Remarkable Customer Service

Demio has excellent customer service. They have a quick response time, ensuring you can get the help you need without any delays. Additionally, Demio offers a wide range of helpful tutorials and videos that can guide you through the software and answer any questions you may have.


Demio - Pricing Plan

Read more Demio pricing

Demio comes with three plans: Starter, Growth, and Premium.

With its Starter plan, you have the capacity of 50 attendee rooms. It is perfect for small businesses and startups.

The Growth package comes with a larger attendee capacity and is suitable for organizations with large teams.

5. GetResponse

Best Sales Funnel Software For Inbound Email Marketing

  • Its split test is excellent compared to other providers.
  • Unique chat functionalities to engage with your website visitors.
  • Customer service is available in eight different languages.
  • Though GetResponse's email automation is very fruitful, it has a very complex automation structure.
  • The messaging template of the split test cannot be changed.
GetResponse icon
Editor’s Take

I found GetResponse as the best inbound email marketing software in the market for sending newsletters and building high-end engagement with customers. Its built-in webinar feature makes it truly unique.

Best For
Medium and Large Companies
Annual Discount
Up To 18%

GetResponse is an all-in-one email marketing software that helps you drive more sales with powerful email marketing, creating pages, and automating your marketing. It's easy to use and provides a wealth of features and advantages.

Key Features

Free Email Marketing

This powerful tool gets you more opens, clicks, and sales. It offers professional email templates that are easy to design and customize, making creating beautiful and practical emails simple. You can meet your online marketing goals using GetResponse’s various email marketing tools such as newsletters, auto-responders, list management, transactional emails, and automated blog digest.

Conversion Funnel

This feature is excellent for creating an automated sales funnel. It lets you build your landing pages, sell your products, automate emails, and recover abandoned orders with a few clicks. By using this feature, you can improve your website's conversion rate and get the most out of your marketing strategy.

Marketing Automation

GetResponse’s automated marketing tools automatically allow you to deliver the best customer experience. You can create triggered messages based on customer actions, such as signing up for a subscription or making a purchase. This helps create a more personalized customer experience, leading to more sales and conversions.

Web Push Notifications

Target specific customers or groups of customers with customized messages. The notifications are delivered to their browsers, even when they're not on your site. This helps you keep in touch with your customers and increase the chances of conversion.


GetResponse - Pricing Plan

GetResponse offers four plans: Free, Email Marketing, Marketing Automation, and Ecommerce Marketing.

The free plan allows you to send unlimited newsletters to up to 500 contacts. However, there are minimal features that you get to use with the free program, but it's best for you if you want to try it out first before making your final decision.

Marketing Automation is GetResponse's most popular plan, offering several marketing features for your business.

6. Keap

Best Sales Funnel Software For Customer Relationship Management

Keap - Do work that matters. Automate the rest

Keap is a cloud-based typical sales funnel builder software that offers the best CRM solutions, e-commerce functionalities, and automated marketing options under one roof.

Key Features

Sales and Marketing Automation

With the Sales and automated marketing features such as 1-click upsells and more, you can automate repetitive tasks like quick follow-up and lead capture in a more organized manner.


Keap’s powerful CRM helps you organize and automate your customer management so you can track leads and possible customers and manage your interactions with them. Additionally, the CRM is integrated with other tools, which can provide additional benefits for your business.

Sales Pipeline

Easy sales pipeline management makes it simple to move leads from prospects to customers. With its easy-to-use interface, you can quickly add and update leads, opportunities, and deals. Plus, you can keep an eye on the status of each deal. This helps you stay on top of your sales pipeline and know exactly where each deal stands.


Read more Keap pricing

Keap offers two plans – Pro and Max ranging from $129 to $199 a month. You get 20 percent off if you buy any of these plans for a year.


  • Comes equipped with a tag-based CRM feature – facilitates categorization of leads.
  • Provides seamless personalized client communication.
  • Very reliable for tracking leads.


  • Lacks advanced search functionality like smart filters, which can be frustrating for users who want to find specific information quickly.
  • No auto-save feature – if you forget to save your work, it's gone forever.

7. Wishpond

Best Sales Funnel Software For Lead Generation

Wishpond - A Platform Designed For Growth

Wishpond is a powerful yet easy-to-use landing page builder software that allows you to create professional-looking and visually appealing landing pages.

It stores email leads and shows views and conversions when integrated with email marketing providers. This makes it an ideal tool for increasing your online presence and converting more leads into customers.

Key Features

Landing Pages

Creates unique, high-converting landing pages without the need for coding or design experience. With Wishpond's simple drag-and-drop builder, it's easy to create pages that look great and convert browsers into customers.

Powerful integrations

The suite of Wishpond's powerful integrations makes it easy to add lead capture forms, social media buttons, and more to your pages.

Pop-ups and Forms

Design each page of your website into a leads generator by using easily customizable pop-ups and forms. You can play with the editor by adding animations or changing how your pop-up looks.

Contests and Promos

You can run photo contests, sweepstakes, or Instagram promotions to build an engaging audience and grow your follower list, giving you a better and broader chance of generating leads.


Wishpond - Pricing Plan

Wishpond gives you three pricing offers, namely – “Starting,” “Everything you need,” and “Rapid Growth.”

Its Rapid Growth plan offers a free personalized coaching service worth USD 15,000, teaching you how to implement the software to get the best results.


  • Extensive workflow automation options.
  • Highly-responsive customer service.
  • Creating reports and analyzing numbers is a breeze.


  • Personalized coupon creations are pretty tricky.
  • One can face bugs during a few activities.

8. ActiveCampaign

Best Sales Funnel Software for Sales and Marketing Automation

ActiveCampaign - Drive growth with customer experience automation

ActiveCampaign is an all-in-one platform for building an effective sales funnel. You can create incredible customer experiences through email campaigns, CRM tools, and marketing automation.

This marketing software makes your sales funnel run smoothly so you can attract potential buyers for your online businesses.

Key Features

Powerful automated email marketing

You can communicate with your customers through newsletters, one-time broadcasts, or automated sequences. It helps you stay in front of your audience and offer them precisely what they need.

Marketing automation

Email marketing automation tools allow you to automate all your marketing tasks, like sending follow-up emails or triggering a sequence of messages. You can set automation goals, build automation maps, and track events so you may not ignore minor marketing details.

Contact management

You can track highly engaging contacts using in-built analytics, custom fields, tags, and performance reporting. It will increase your chances of generating leads.

Powerful CRM

Manage customer relationships through their entire customer journey, including contact information, past interactions, and purchase history, using ActiveCampaign’s powerful CRM.

Zapier integration

Integrate ActiveCampaign with over 2000 tools using their Zapier integration tool. This is unique compared to many other sales funnel tools in the market.


ActiveCampaign - Pricing Plan

ActiveCampaign offers four packages – Lite, Plus, Professional, and Enterprise. You can get a customized plan depending on your business needs by availing Enterprise plan.


  • Offers A/B testing
  • Intuitive interface
  • Very affordable.


  • The reporting feature appears to be crowded.
  • Difficulty in navigation.

9. WebinarJam (and EverWebinar)

Ideal For Creating Quick Webinars and Presentations

WebinarJam - Quickly Create Powerful Sales Webinars That Convert Your Audience Into Customers

WebinarJam is one of the top 1% webinar sales funnel tools, and for a good reason. It quickly creates powerful, high-converting webinar funnels. With WebinarJam, you can easily create a webinar in minutes without prior experience or design skills.

Plus, their templates are top-notch and conversion-optimized, so you know your webinars will look great and perform well. And with their built-in lead capture and CRM tools, you'll be able to gather leads and close sales right from your webinars via opt-in forms.

Key Features

Done For You Pages

With these pages, you can choose from various beautifully pre-designed templates and customize the text copy, colors, and logo to match your brand. The pages are easy to use and provide a professional look for your webinars. This is an excellent tool for businesses that want to create professional webinars without designing the pages themselves.

Reminder Notifications

WebinarJam's reminder notifications tools help keep your audience engaged and coming back for more. By scheduling a series of reminder notifications, you can ensure that a high percentage of your audience will appear for each webinar. Additionally, reminder notifications can be sent via email or text message so that you can choose the best format.

Chat, Offers, Quizzes, and More

It is a powerful tool that helps you engage with your attendees in real-time. You can use it to send a product offer, quiz your webinar audience, or chat with them in real-time. It also allows you to receive and share feedback from your attendees. This tool is essential for any webinar organizer who wants to create a more interactive experience for their audience.


WebinarJam - Pricing Plan

WebinarJam offers three pricing plans: Starter, Basic, Professional, and Enterprise. These packages range from $39 to $379/mo. The basic plan of WebinaJam is the most popular of all and costs about $79/mo.


  • WebinarJam’s customer service is super quick to troubleshoot any problem during evergreen or live webinars.
  • From an attendee perspective, it is easy to use.
  • Their pre-designed landing pages are unique.


  • Frequent delays in the live feed create an unpleasant experience for chat participants
  • Lack of branding support neutralizes the impact of sales webinars.

10. GrooveFunnels

Best for Sales Funnel Builders on a Budget

GrooveFunnels - The Better FREE Way To Build Funnels And Sell Digital Products

GrooveFunnels is a perfect sales funnel-building solution for building high-converting professional-looking funnels and selling services and digital products.

It provides powerful tools that make it easy to build, market, and trade anything, making it perfect for entry-level entrepreneurs.

Packed with a suite of beneficial sales funnel features, GrooveFunnels simplifies creating, sending, tracking, and bringing home leads and sales.

Key Features


This feature allows you to create professionally designed websites with its fastest, most powerful, and highly accessible drag-and-drop builder and dazzling pre-designed templates.


From a comprehensive collection of pre-made multi-page funnel templates, you can create a persuasive and perfect buying experience for your customers. This will help you build a community of raving fans for your business.


From its surprisingly flexible payment plans, you can quickly sell any physical or digital product. Its secure and professionally designed checkout pages incorporating tools such as order bumps and powerful upsell technology make it more useful for lead generation. It will help you maximize your conversion rate.


Easy and effective communication tools, for example, automated sequences, broadcasts emails, and behavioral response automation, ensure that your visitors are well informed as per their interests.


GrooveKart from GrooveFunnel helps you create and run successful dropshipping and print-on-demand e-commerce stores. It'll help you manage thousands of products your customers may be interested in.


GrooveFunnels - Pricing Plan

Groovefunnels offers one free and one premium plan. Its premium plan pricing is $299 a month, providing all one solution for your sales funnel venture.


  • Easy to use and simple landing page builder.
  • It makes creating funnels so simple and helps to sell your products quickly.
  • It's an all-in-one solution, so you don't have to spend a penny on other tools.


  • It needs a learning curve to utilize perfectly.
  • Difficult for beginners.

11. SamCart

Best Landing Page Builder for Checkout Pages

SamCart - The Easy Way to Start Selling Online

SamCart is a digital eCommerce platform allowing small businesses to start with eCommerce.

It provides the best sales funnel tools to boost conversions, maximize customer value, and run your business on automation.

The best part about using SamCart is its extensive functionality, including creating checkout pages, processing payments, managing orders, and tracking customer data.

Key Features

Third-party Integrations

SamCart integrates with various third-party platforms, including WordPress, Shopify, and Facebook. It allows you to reach a wider audience using one platform.

Drag & Drop Builder

The builder makes it easy to create landing pages and showcase to the audience your products without knowing even a single word of code. So, you don’t need to be tech-savvy to run a successful business.

Unlimited Products

SmartCart limits the number of products you want to sell and allows you to sell unlimited products and grow your business.

Digital Wallets

You can quickly speed up conversion rate by adding a “one-touch” purchase feature with Google Pay, Apple Pay, and more.


SmartCart provides you with features to cover more customers speaking any language or using any currency. It helps your business to reach wider audiences.


SamCart - Pricing Plan

A launch plan is good when your business is at its initial launching stages. You can upgrade your plan as your business grows to unlock more features from the software.


  • Its revenue optimization tool is unmatched.
  • Robust analytics and reporting tools.
  • The transaction fee is zero percent.


  • Design options are limited.
  • Not compatible with stores having massive product collections.

12. Deadline Funnel

Ideal Sales Funnel Tool For Creating an Evergreen Marketing Funnel

Deadline Funnel - Convert More of Your Leads Into Customers

Deadline Funnel is a unique marketing tool that provides various authentic marketing features to help create evergreen marketing campaigns, personalize them from individual perspectives, analyze, and integrate your website to level up your sales funnel.

It is an all-in-one platform that makes it super easy to create a high converting sales funnel. Plus, the onboarding process is straightforward, so you can start immediately.

Key Features

Simple Blueprints

The blueprints feature allows you to build an evergreen funnel. You choose a blueprint, and the Deadline funnel shows you exact steps from completely personalizing your web to creating an email sequence offering special deals. These will be one-time built-up settings that'll help your business grow while spending less time on it.

Landing Pages and Emails

Once you have a customer into your sales sequence, you can add a special offer to your emails and landing pages, providing them individualized deadlines when they engage with you.


Portal helps marketers, entrepreneurs, and creators deliver a personalized, high-impact experience to your customers by giving them the necessary details of your campaigns and products.


Deadline Funnel - Pricing Plan

Deadline Funnel offers three pricing plans: Start, Create, and Scale. The starter plan costs $49 a month with limited yet enough features for a newly formed business.


  • Integrates well with almost all popular marketing platforms.
  • It's cloud-based, so you don't have to worry about plugins.
  • It offers the best customer service.


  • You cannot save designs of your templates to use in the future.
  • One design of the countdown timer is specified for one campaign only.

13. LeadPages

Top Sales Funnel Software for Simplicity and Ease of Use

LeadPages - Turn Clicks into Customers

LeadPages is a robust yet simple-to-use business sales funnel software platform that helps small businesses connect with an audience, collect leads, and close sales. It makes it easier for you as business owners to quickly build professional websites, beautiful landing pages, alerts, and pop-ups without any design or coding experience. LeadPages also offers a wide range of templates and integrations with third-party tools so you can start converting leads into customers as quickly as possible.

Key Features

Conversion-optimized Templates

Mobile responsive and conversion-optimized templates help you quickly establish and publish your first ever webpage, which you can later customize with LeadPages' editor to launch highly converting customized landing pages.

Complete Conversion Toolkit

This efficient toolkit includes alert bars, pop-up bars, checkout pages, and much more to turn your web traffic into successful sales.

Analytics & Performance Tracking

Optimize your marketing campaigns using an easy-to-understand analytics dashboard, natural time customer conversion tips, and A/B tests. It'll help you get the insights, allowing you to focus more on the pitfalls stopping your business from getting leads.


LeadPages - Pricing Plan

Read more Leadpages pricing

LeadPages offer two plans – Standard and Pro. The standard plan costs $37 per month, while its Pro plan costs $74 per month. You can save up to 20 percent if you buy any of these plans annually. The standard plan fits you best if you are running one site only. However, the Pro plan suits you best as it suits you best for up to 3 sites.


  • You can avail many customizable templates for each of your different projects.
  • Unique analytic features and split testing.
  • Easy to use landing page editor compared to many in the market.


  • You cannot edit your content on the mobile preview.
  • They limited A/B testing.

14. CartFlows

Best Sales Funnel Software For Creating One-Click Sales Funnel

CartFlows - #1 Sales Funnel Builder to Increase Conversions & Maximize Profits

Cartflows is a high-converting sales funnel tool that maximizes your profits by turning your WordPress website into an optimized, automated, and highly-responsive selling machine. It helps you create effective sales funnels, pages, and posts that convert browsers into buyers.

Additionally, it makes it easy to add buy buttons and other eCommerce features to your website. Cartflows also provides detailed analytics so you can track the success of your sales funnels and make necessary adjustments.

Key Features

One-Click Upsells

Using CartFlows' one-click upsells, you can increase the average value of the order. It makes it easier to sell to your prior customers.

One-Click Order Bumps

Order bumps help you quickly boost your sales by up to 30% in revenue by allowing you to add multiple compelling offers.

A/B Split Testing

You can identify a specific product's lead generation potential by utilizing the A/B test feature by CartFlows. This helps you to better your upcoming offers to get high conversion rates.


CartFlows - Pricing Plan

CartFlows offer two plans – An annual License with a $239 annual fee and a Lifetime License with $999 a month. You can pay in split payments for the latter-mentioned plan.


  • Easy to use and navigate.
  • It works amazingly with other integrations.
  • A wealth of templates for landing pages, including checkout pages.
  • Add your desired number of downsells and upsells.


  • Charges extra money for extra extensions.
  • Lacks a few crucial features, such as a built-in affiliate program.

15. Landingi

Phenomenal Front-End Landing Page Developer

Landingi - Reduce CPC and Get More Conversions with Fast and Personalized Landing Pages

Landingi is a landing page builder that makes creating and launching campaigns easy. Landingi is excellent for turning more audience into revenue because it's easy to optimize campaigns. You can create unlimited campaigns with Landingi, so you can continue to improve your results.

Key Features


PageInsider by Langingi helps you do clarity optimization of website landing pages before publishing them. Thanks to its AI, it provides more compelling and persuasive content to generate leads better.


Landingi allows you to run PPC ads to your relevant landing pages to help increase conversion rates. This way, you can earn more by spending less on PPC ads.

Email Marketing

Landigngi’s email marketing platform helps you grow your email list, target the right audience, and increase your online sales. It's easy to use and enables you to create beautiful, responsive emails that look great on any device. Plus, you can track your results and see how well your campaigns perform.


Landingi - Pricing Plan

Landingi offers four pricing plans – Core, Create, Automate, and Agency. Their pricing range from $29 to $109.


  • Landingi is an excellent tool for creating and designing landing pages.
  • It offers a wide range of templates and integrations with other tools, making it easy for you to get started.
  • Its built-in A/B testing tool allows you to test different versions of your landing pages to see which one converts better.


  • The templates are a bit outdated and don't always look professional.
  • Slow customer support service.

16. Kajabi

Best Online Marketing Platform for Selling Digital Products

Kajabi - Your Knowledge is worth more on Kajabi

Kajabi is a powerful online course builder that empowers you to build content of all kinds to showcase your best knowledge, including coaching programs, online courses, membership sites, and podcasts.

With Kajabi, you can quickly create a beautiful website or landing page for your membership sites or others, then easily add video, text, images, and more. You can also use Kajabi to sell products directly through your website.

Key Features

One-click marketing sequences

This amazingly easy-to-use tool lets you generate automated marketing sequence templates using built-in and customizable pipeline blueprints to improve your marketing endeavors. This saves you time and money and helps you to achieve better results.


Kajabi's SEO-optimization ensures that your website can be readily available to everyone who might need your services. The platform's built-in tools make it easy to create search engine-friendly content, including title tags, meta descriptions, and rich snippets. Kajabi also automatically generates sitemaps and submits them to Google and Bing.


With auto-scaling, Kajabi will automatically increase or decrease the resources your site needs to handle the load. Your site will always be fast and responsive, even during high traffic.


Kajabi - Pricing Plan

Read more Kajabi pricing

Kajabi offers three plans – Basic, Growth, and Pro. The growth plan is Kajabi's most popular plan, and for a good reason. You can sell up to 16 products with this plan.


  • It provides an excellent tagging and segmentation system.
  • Generates a recurrent revenue-generating evergreen source for you.
  • Builds authority in your industry.


  • Costly.
  • They have limited assessment customization.

17. Salesforce

Best Enterprise Sales Funnel Solution

Salesforce - Get back to growth with the world’s #1 CRM, powered by Customer 360

Salesforce is a CRM (customer relationship management) system that helps companies connect with their customers. It allows businesses to track customer interactions and events, share news, and innovate with customers.

Key Features

Process Automation

This feature allows you to quickly design and automate any business process using the editor's simplicity. The intuitive visual interface makes it easy to create custom workflows without coding.

Account and Contact Management

It is a powerful tool that lets you view your customers' activities. This includes activity history, customer communications, key contacts, and more to track customer interactions and progress efficiently.

Pipeline and Forecast Management

This allows you to stay up to date on your sales pipeline and make better decisions for the future. This feature offers advantages such as the ability to customize forecasts, collaborate with team members, and track goals empowering you to improve your forecasting accuracy and better manage your sales operations.


Salesforce pricing starts at $25 per month. You must contact their service providers' team to get a customized quote to unlock more features.


  • Salesforce offers features that help businesses manage their selling processes and track leads and opportunities.
  • Incredible flexibility.
  • The system provides analytics to help businesses measure the effectiveness of their marketing and sales efforts.


  • It is pricey compared to many of its competitors.
  • Set-up and configuration are complex.

18. Unbounce

Best Sales Funnel Software for Creating Responsive Landing Pages

Unbounce - Smart Marketing Tools to Grow Your Business

Unbounce is an excellent tool for creating optimized and beautiful landing pages, banner variations, pop-ups, and more. You can increase your conversion rate by creating custom pages specific to your needs and target audience. With Unbounce, you don't need to be a web developer to create a page that looks great and functions well.

Key Features

Optimized Page Sections

It makes creating a high-converting landing page easy. With drag-and-drop ease, you can add or remove sections, change the layout, and customize the content to match your campaign goals.

Style Guide

Unbounce's Style Guide is easily saved and used across pages, ensuring your brand is proudly on display. The typography, colors, and imagery are all approved and easily accessible, making it simple to create a cohesive look for your website. Additionally, the style guide is updated regularly to reflect the latest trends, so you can always stay up-to-date with the latest design trends.

Copy Assistant

This is a great tool to help you create on-brand persuasive landing page copy. You can customise it according to the type of business you operate and the audience you target. With the Copy Assistant, you can create a solid call to action and persuasive text that will encourage your visitors to convert.


Unbounce - Pricing Plan

Read more Unbounce pricing

Unbounce offers three plans – Launch, Optimize, and Accelerate. If you are an established business, its Accelerate plan provides the tools to make your business reach its next level.


  • It creates mobile-friendly landing pages.
  • Unbounce offers a spectacular customizable template gallery.
  • Integrations are quick and effective.


  • It does not integrate with Pardot.
  • Few difficult customizations.

19. Instapage

Best Sales Funnel Software for A/B Testing and Optimization

Instapage - Boost your conversion rate with the #1 landing page software solution for marketers

Instapage is an excellent platform for creating landing pages because it allows you to craft your layout and content to deliver a unique yet powerful story for each targeted geographical area. This is great for businesses that want to create targeted campaigns for different regions.

Key Features

Analysis tools

You get more conversion opportunities via side-by-side analysis, mobile device Analysis, data quantification, and element comparison tools. These tools make it easy to see how different elements of a web page impact conversion rates. This information can then be used to improve web pages and increase conversions.

Page Customization

Instapage's Page Customization tools allow you to quickly and easily create the best website possible. You have everything you need to complete the job with drag and drop, pre-made templates, advanced customization options, and a content library.

Page Optimization

You can ensure that your pages are always loading quickly and looking great by using Instapage optimization tools. These automatically compress images and minify code, so you can focus on creating great content. Plus, with the built-in performance report, you can see how your page performs in speed and usability.


Instapage - Pricing Plan

Instapage offers two plans – Building and converting. You get a 30-page limit for creating landing pages if you choose the Building plan. Its Converting program is the most popular and gives you a more personalized experience of Instapage features.


  • Instapage provides heatmaps for your landing pages (mobile & laptop) that include clicks, scroll-depth, and mouse movements.
  • Has a built-in knowledge center for your queries.
  • It offers millions of royalty-free images to choose from and insert into your designs.


  • Slow customer service.
  • Instapage is a little expensive as compared to many of its competitors.

20. HubSpot

Best Free Sales Funnel Software

HubSpot - Free CRM Software With Something for Everyone

HubSpot is a powerful, easy-to-use CRM that can help you manage your customer support, sales, queries, and marketing efforts. Its features include live chat, email tracking, and meeting schedule.

This can help you keep track of your interactions with prior and potential customers, making it easier to close deals and provide excellent customer service. HubSpot is also free to use, making it a great option for small businesses on a budget.

Key Features

Free CRM

HubSpot's standalone features with the CRM is a great way to keep track of your contacts and their behavior. You can see how many times they've been contacted, what type of content they interacted with, and when they were most active. This information can help you target your marketing efforts and create more compelling content.

List Segmentation

It is super easy to group contacts based on page views, interactions with emails, lead score, and other factors. This allows you to target your marketing messages and generate better results effectively.


You can create multiple workflows to auto-send email when someone signs up for your list or add a new contact to a CRM when they download a white paper. With the help of these workflows, you can tag contacts based on their activity or add them to a drip campaign. The possibilities are endless, and the advantages are clear: automating your marketing tasks saves you time and makes you more efficient.


Read more Hubspot pricing

Hubspot offers three plans, namely Starter, Professional, and Enterprise. Hubspot's Professional program will suit you best if you want a perfect automated marketing solution. However, the Starter plan will work for smaller businesses most due to the low budget.


  • Free CRM software.
  • Robust online marketing sales funnel.
  • Keeps your sales and marketing data under one roof.


  • Pricey software
  • The reporting feature is limited.

21. GrowSurf

Best Sales Funnel Builder for Incentivized Sales Funnels

GrowSurf - Referral program software for tech companies

GrowSurf is a powerful affiliate management software for financial and tech companies. With it, you can witness up to 40% monthly growth in your business.

It is the simplest way to get more customers through referrals. You have to install their code on your website, and they'll take care of the rest.

You'll get access to powerful analytics that show you which of your customers are referring others and the ability to reward them for their referrals.

Key Features

Generate Referral Links

GrowSurf's referral links make it easy for customers and subscribers to share your products and services with their friends and followers. Each participant is given a unique referral link to track how many people they've referred. Plus, GrowSurf makes it easy to share via email or social media.

Embeddable Elements

GrowSurf's embeddable elements are the easiest way to add referral campaigns to your website. No coding is required; just paste our one-line-of-code, and you're good!

Automatically Fulfill Rewards

With GrowSurf, you can automatically fulfill rewards to participants who reach referral goals and integrate with Webhooks to create custom rewards. This allows you to reward your customers for referrals uniquely tailored to your business.


GrowSurf - Pricing Plan

GrowSurf provides a comprehensive marketing solution and focuses on personalized “Done-For-You” plans for established businesses and “Self-Service” plans for tech startups. Three packages under Self-Service software services include Startup, Business, and Elite.


  • Best out-of-the-box solution for providing flexibility, different customization options, many settings,
  • Great customer service.
  • Great referral software that can be automated in no time.


  • Issues with UI/UX
  • Technical problems with some integrations.

What is Sales Funnel Software?

Sales funnel software is one of the most popular online marketing tools that help businesses automate and manage their selling process.

By automating critical tasks such as lead capture, contact management, and follow-up, sales funnel tools can help businesses close more deals and drive more revenue.

In addition, sales funnel tools often include powerful features for online marketing, such as email automation and website integration.

For businesses looking to streamline their sales process and increase their sales pipeline, sales funnel software is an essential tool.

What to Look For in a Sales Funnel Software Tool?

There are a few key features to look for when choosing a sales funnel software tool.

Interface and Ease of Use

The sales funnel software you choose should be easy to use and have a user-friendly interface.

It should be intuitive and easy to navigate so you can quickly get started using it. Most popular sales funnel software comes with a drag-and-drop editor, making it easy to create and customize your sales funnel.

Lead Capture and Contact Management

A good sales funnel tool should include powerful lead capture features that help you convert your website visitors into leads.

It should also come with a contact management system to easily keep track of your leads and customers.

Follow-up and Email Automation

Another critical feature to look for is follow-up and email automation.

With these features, you can automatically send follow-up emails to your leads and customers based on their interactions with your sales funnel.

This can help you nurture your leads and convert them into paying customers.

Website Integration

Website integration is a valuable feature to have whenever you're looking for online marketing tools.

With sales funnel software, you can often integrate your sales funnel with your website so that leads are automatically captured and added to your sales pipeline.

This can help streamline your selling process and close more deals.


As with all online marketing tools, pricing is always an important consideration.

The good news is that there are sales funnel software options available at a variety of price points.

Some popular options include ClickFunnels, ConvertKit, and Kartra.

Choosing the right sales funnel tool for your business will depend on your budget and specific needs.

If you're just getting started with sales funnel software, there are some great options available that are relatively affordable.

As your business grows, you can upgrade to a more expensive option with more features and functionality.

The important thing is to find a sales funnel tool that fits your budget and provides the features and functionality you need to streamline your selling process and close more deals.

Benefits of Using Sales Funnel Software Programs

Sales funnel software don't just help you automate and manage your selling process; they offer a wide range of benefits that can help you close more deals and drive more revenue.

Some of the top benefits of using sales funnel software include:

Higher Efficiency

By automating essential tasks such as lead capture, contact management, and follow-up, sales funnel software can help you increase your efficiency and close more deals.

Improved Customer Relationships

With sales funnel software, you can easily keep track of your leads and customers. This can help nurture your relationships and convert more leads into paying customers.

Increased Sales Pipeline

Building and maintaining your sales pipeline is a large part of running any successful business. This process helps you close more deals, which ultimately drives up revenue!

Sales funnel software can help you automate and streamline your sales pipeline, making it easier to close more deals.

Improved User Experience

User experience is everything when it comes to online marketing.

Good sales funnel software makes it easy for you to create and customize your sales funnel to optimize conversions.

This can help you improve your website's user experience and convert more prospects into buyers.

Vital Reporting and Analytics

Most sales funnel software programs come with built-in reporting and analytics features. This can help you track your progress, identify areas of improvement, and make changes to your sales funnel accordingly.

Sales Funnel Software FAQ

Do Sales Funnels Really Work?

Sales funnels are an essential part of any successful online business. They help you automate and streamline your sales process so that you can close more deals and generate more revenue.

While sales funnels don't guarantee success, they can definitely help you increase your chances of success.

What is a Sales Funnel Software?

A sales funnel software is a tool that helps you create and manage your sales funnels. It allows you to track your progress, measure your results, and make changes to your funnel as needed.

There are several different sales funnel tools on the market, so it's essential to find one that fits your needs.

Why do I Need a Sales Funnel?

If you're serious about generating revenue online, you need a sales funnel. A sales funnel will help you close more deals and increase your conversion rate.

When to Use Sales Funnel Software?

Sales funnel software can be used at any stage of the sales process. Whether you're just starting or have been in business for years, sales funnel software can help you increase your sales.

How do I Map Out My Sales Funnel?

Mapping out your sales funnel is a critical step in creating a successful sales funnel. There are many different ways to map out your sales funnel, but the most important thing is to ensure that your funnel is designed to convert.

How Much Does it Cost to Build a Sales Funnel?

The cost of building a sales funnel varies depending on several factors, including the size of your business and the complexity of your sales process. However, you can expect to spend anywhere from $500 to $5,000 on building a sales funnel by hiring a professional.

However, if you go for sales funnel software, you can get it done for free or at a much lower price.

Quick Sales Funnel Builder Comparison and Review

There are a host of different sales funnel builder options on the market. However, not all of them are created equal.

Some sales funnel builders are more user-friendly than others. Some have more features than others. And some are more expensive than others.

The key is to find the sales funnel tool that fits your business needs.

To help you make your decision, I ranked and reviewed 22 of the best sales funnel software programs on the market.

Here's a quick overview of my top five picks:

Best Overall


All-round sales funnel builder that's not only easy to use but also packed with a ton of powerful features to help businesses close more sales.
Best Funnel Automation


Ideal for sales funnels that need to be automated, Kartra makes it easy to create complex sales funnels without any coding required.
Best Email Marketing


A great sales funnel solution that makes it easy to add email marketing and automation into your sales funnels for even more conversions.
Best Webinar Funnels


Create webinar funnels and track your conversions with ease using Demio – one of the best platforms for webinar funnels on the market.
Best Inbound Marketing


Build sales funnels that generate leads and convert them into customers using GetResponse's sales funnel software.

To learn more about each of these tools, check out our detailed software review guides below:

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.