17 Best Marketing Automation Software Tools in 2025

Are you ready to automate your business to increase revenue? Automation simplifies and optimizes a wide range of aspects of your business, enabling teams to focus on more critical tasks that drive revenue and nurture leads. You can leverage a handful of marketing automation tools to automate tasks.

Finding the right marketing automation tool for you requires a lot. In choosing, you should know when you’re ready and understand your use case and needs. This article will streamline your choices and help you pick the tool with features relevant to your business.

Best Marketing Automation Software Tools

1. Klaviyo

A Marketing Automation Platform for Ecommerce Businesses

Klaviyo is a game-changing marketing data platform with advanced email and SMS software that helps eCommerce brands connect with customers through personalized, data-driven communication.

Trusted by over 157,000 brands across 80+ countries, Klaviyo empowers businesses to create targeted communication strategies that drive conversions and maximize ROI.

By leveraging customer data, businesses can segment audiences based on demographics, behavior, engagement, and purchase history, ensuring that every message resonates.

Klaviyo’s customer data platform seamlessly connects with your audience across channels while its powerful analytics tools let you track key metrics like open rates, click-through rates, and conversions.

This powerful AI-powered marketing automation tool takes automation to a new level by offering predictive insights, smart segmentation, and personalized content generation that help optimize campaigns for better performance.

With smart A/B testing, optimized send times, and automated content creation, Klaviyo refines your marketing efforts to boost engagement, enhance deliverability, and save time.

Klaviyo’s built-in peer group benchmarks let you compare your performance against similar businesses, using data from 100 comparable companies to guide your strategy.

With integrations to over 350 third-party apps, including platforms like Shopify, Pinterest, Typeform, AfterShip, Adobe Commerce, and Gorgias, Klaviyo easily fits into your existing tech stack, providing a comprehensive solution for your marketing automation needs.

Pricing

Klaviyo offers a free plan for up to 250 active profiles with the ability to send 500 emails monthly.

Pricing varies based on the number of active profiles and emails you plan to send, making it flexible for businesses of all sizes. Visit Klaviyo’s pricing page to get the most up-to-date pricing information.

2. Constant Contact

A Marketing Automation Software Ideal for Small Businesses and Non-Profits

Constant Contact is an email marketing platform ideal for small businesses. It offers marketing automation features to help you boost your marketing campaigns to generate revenue. With its drag-and-drop editor and a wide range of customizable mobile-optimized email templates, you can create attractive emails.

You can automate messages sent to your subscribers based on actions they take. For example, automatically send a triggered welcome email when someone shows interest in your brand. Its list segmentation feature allows you to segment your contact list into groups based on various criteria to ensure that you send them the right messages at the right time.

Automation will enable you to focus on more aspects of your business. You can add contacts from websites, third-party software, and social media. It allows you to send personalized messages to contacts and resend messages to contacts who did not open the previous message.

It also allows you to run social media campaigns for your business. You can schedule and monitor content from Constant Contact’s dashboard so that you are not switching between social media sites. Target contacts based on how they interact with your emails by creating drip campaigns.

This platform also has a mobile application that allows marketers to send emails right from their mobile phones. It also has track functionalities so that users can track and monitor emails on the go.

Constant Contact’s AI automatically A/B tests your emails from subject lines to email content and delivery time to know the email with the highest engagement.

Pricing

Constant Constant offers two pricing tiers based on the number of contacts that you have. It provides a 15%discount on its annual plans and a 30% discount for nonprofits.

It allows you to send unlimited emails on all plans. The Email Plan allows one user and costs $20 per month. The Email Plus Plan costs $45 per month and allows up to 10 users.

This plan is ideal for email automation. You get a 60-day free trial period with no credit card required and 30-day money-back guarantee.

3. GetResponse

An Email Marketing Automation Platform with Advanced Features

GetResponse is a marketing automation software that allows you to create marketing automation workflows based on customers’ data and behavior. It enables you to create a personalized experience. You do not require prior HTML skills to navigate.

With its drag-and-drop landing page builder, you can build stunning pages that convert with just a single click. These landing page templates are mobile-responsive and designed for high conversions.

Using stackable workflows, you can track subscribers’ behavior in real-time. You can split-test emails using different subject lines to identify the one with the highest engagement. This feature is helpful to boost click and open rates and revenue.

It has a wide variety of templates from which you can pick. You can sort templates based on specific events or industries.

Marketers can host their webinars. The webinar functionality can integrate with email marketing suites and landing pages. This makes it easy to build landing pages to send announcements and reminders to everyone who registered for an event.

GetResponse’s analytics and campaign reporting features provide you with metrics you need to know, concerning open and clicks rate. You can also see where subscribers are located all over the world. It also enables marketers to set up automatic reporting. Schedule when reports should be sent, to whom and what they should contain.

Its email creation tool allows you to create stunning messages from scratch or choose from its library of templates. It also enables you to edit HTML code and preview messages before sending. This tool also segments contacts based on time zone and sends when they are likely to open the message.

Pricing

GetResponse’s marketing automation suite is offered alongside its regular plans. It provides a 30-day free trial period with no credit card required. You get an 18% discount and a 30% discount on its yearly and 2-year plans respectively. Non-profits get a 50% discount on all plans.

It offers four pricing tiers. The Basic Plan allows you to send emails and build an engaged contact base, and it costs $15 per month. The most popular plan, which is the Plus Plan, is ideal for generating leads and growing profits. It costs $49 per month.

The Professional Plan allows you to optimize your results with pro automation and integrations. It costs $99 per month. For more advanced features, the Max Plan is ideal. You can contact a sales representative for a custom quote.

4. ActiveCampaign

A Cloud-based Platform that Combines Automation, Sales, CRM, and Email Marketing

ActiveCampaign combines automation, email marketing, sales, and CRM into an integrated and user-friendly platform. Its intuitive interface makes it easy to create beautiful and attractive emails that convert. Businesses of all sizes use ActiveCampaign.

Its site tracking feature allows you to track and monitor a contact’s behavior on your website. Knowing how a contact interacts with your website will enable you to adapt your marketing to their interests and respond to them. Contact’s page view history is stored on your website to know what the contact has done and has not done on your website.

You can use contacts page view history to segment contacts. Segmentation allows you to target specific groups in your contact lists and send personalized messages with the correct information and at the right time. You can schedule these emails for particular dates and times.

Integration of ActiveCampaign with a wide range of popular apps to increase its capabilities is possible due to its easy-to-use API. It integrates with social media platforms and third-party CRMs.

With ActiveCampaign’s automation builder, users can create automation easily with minimal training because it is intuitive. You can send welcome messages to new subscribers with its email autoresponder feature. With its automation features, you can convert leads into potential customers and customers.

Its split testing feature allows you to send emails with different subject lines and email content to different contacts to know the most significant engagement to increase the campaign conversion rate. You can add up to five variations for a single campaign.

Customer support is available via workflows, training guides, videos, emails, and live chat.

Pricing

ActiveCampaign does not offer a free plan but has a 14-day free trial period where you can try out its features before committing. You can choose among ActiveCampaigns’ four plans at different costs.

The Lite Plan starts its pricing at $9 per month if billed annually. You get marketing automation and other unique features. This plan gives you access to sending an unlimited number of emails to your contacts.

Starting at $49 per month is the Plus Plan. You get all the features in the Lite plan plus additional features.

Its most popular plan is the Professional Plan, with pricing starting at $129 per month if billed annually. The Enterprise Plan starts at $229 per month if billed annually and has all the advanced features of ActiveCampaign.

There is a 20% discount for nonprofits.

5. HubSpot

An All-in-One Inbound Marketing Software for your Team

HubSpot is a marketing automation tool that allows you to send targeted emails to contacts without prior coding experience automatically. You can choose from many triggers, events, and conditions to send the right emails to contacts at the right time. It has an intuitive user interface and great automation workflows suitable for businesses of all sizes.

With its built-in blog editor, you can speed up content creation and optimize blogs for SEO purposes. Its ad management feature allows you to track the ROI of your social media, web, and SEO advertising efforts.

It offers a wide range of templates from which you can pick and create stunning emails that convert. You can as well make your HTML email templates if you have the experience.

Smart Fields is one unique feature that HubSpot offers. It automatically removes form fields that have been captured before so that a lead does not fill the same form multiple times. This feature also displays personalized content that changes for every visitor to increase the performance of your landing page.

Its free customer relationship management (CRM) system provides all the sales automation and leads management for the marketing hub. With its customizable dashboard and detailed sales report, you can monitor sales activity, efficiency, and performance.

You can manage all your email activity with the HubSpot marketing hub. It provides recommendations for the email lists and contacts deliverability and optimization to improve send times.

Create a multi-channel experience by connecting all its channels. This multi-channel feature gives you a broader option to reach out to customers.

Pricing

With HubSpot’s paid plans, you get all the fantastic features that you need for your campaign. It offers a free forever plan and three paid plans. The Starter Plan, starting at 1,000 contacts, starts at $45 per month if billed annually.

The Professional Plan starts at $800 per month if billed annually. You get contacts starting at 2,000. For more powerful and advanced HubSpot features, the Enterprise Plan is suitable. Pricing starts at $3,200 per month and contacts at 10,000.

6. Keap

A Marketing Automation System with CRM Automation

Keap, formerly Infusionsoft, is an automation software with advanced and flexible automation builder for expert marketers to automate any sales or marketing process they design. It combines CRM, marketing, payments, and sales automation in a single platform so that you can convert leads and grow your business.

Its CRM capabilities ensure that the right content is sent to the right contact and at the right time. You automate vital tasks to improve workflow while you build personalized campaigns to attract leads. This software is recommended for startups and growing businesses. Autoresponders can also be used to send a series of messages seamlessly.

With built-in A/B testing, you can maximize email effectiveness. You can also track email effectiveness using its reporting feature that allows you to track and know how your audience interacts with your emails to suggest ways to engage them better.

The campaign builder has a drag-and-drop interface. You can build an entire campaign and save it for later use, so you do not have to go through the process each time. It allows you to create landing pages and emails without having to change platforms or tools.

Using Keap’s appointment plugin, you can manage appointments, prospect data and avoid time-consuming messages or calls. You can automate SMS and email messages.

It integrates with B2C marketing automation software to optimize customer relationships. It also integrates with third-party applications such as Google Calendar.

Pricing

It offers three paid plans. For new businesses looking for a basic customer relationship management tool, the Lite Plan is ideal, and it costs $56 per month. The most popular plan suitable for growing businesses to save time and increase sales is the Pro Plan. Pricing is $105 per month.

The plan ideal for established businesses that seek advanced automation is the Max Plan. With this plan, businesses can optimize their sales pipeline and grow online revenue. It costs $140 per month.

7. Sendinblue

A Free Marketing Automation Platform with Unlimited Contact Storage

Sendinblue is an all-in-one marketing automation platform that combines email marketing, transactional email, SMS, and marketing automation. It uses machine learning to optimize the time for sending emails, helping you send emails at the right time. Automation will keep your growing audience engaged.

You can design dedicated pages for campaigns with its landing page features. Without prior coding knowledge, you can create your landing page. Sendinblue offers a wide range of landing page templates that you can customize to your taste. The interface is customizable and intuitive with its drag-and-drop editor.

Its segmentation features allow you to manage lists and segment contacts into groups based on various criteria. You can also automatically update contact information based on their behavior and interests. A/B testing is carried out on different emails to know the one with the highest engagement.

Integrating your WordPress site with Sendinblue allows you to create good-looking subscription forms for in-depth marketing automation to attract new subscribers. Its API allows you to integrate it into your website to send automated messages to your users.

A quicker method to reach clients is via SMS marketing functionalities. Running your SMS marketing campaign is easy with scheduling messages. With valuable and easy-to-understand metrics, you can monitor the real-time delivery report of our SMS campaign.

Pricing

All of Sendinblue’s plans offer unlimited contact storage. It provides one of the cheapest plans amongst its competitors. Sendinblue has a free forever plan with unique features to help automate workflow. The free plan allows you to send 300 emails per day. It has the “Pay As You Go” plan for infrequent senders, where you purchase prepaid credits.

For the paid plans, you get advanced features. All plans are based on the number of emails you send and the features you want to access. It offers three pricing tiers. The Lite Plan, perfect for new marketers, starts at $25 per month. Starting at $65 per month is the Premium Plan, which is the most popular plan.

If you want more advanced features, you should go for the Enterprise Plan. Contact a sales representative for a custom quote.

8. Omnisend

An Omnichannel Marketing Automation for Ecommerce Businesses

Omnisend is an all-in-one automation platform with a library of templates that you can choose to create stunning emails without prior coding knowledge. It allows you to carry out A/B split testing on emails to see the one that has the most engagement and improve your workflow. You can easily customize emails to fit your brand and save them to use for future campaigns.

Since this platform is omnichannel, you have a wider audience reach to increase revenue. It integrates with various popular ecommerce platforms and other marketing tools to improve functionality. It offers a variety of sign-up forms to collect contact information. With these forms, you can turn visitors to your ecommerce website into subscribers. You can also create landing pages to help you capture more leads.

Customer support is 24/7 and reliable. Its campaign booster feature helps optimize engagement rates by letting users resend email campaigns with a new subject line to contacts who did not open them the first time.

Automation features help create an automated workflow and personalize your message based on shopping behavior, demographic data, and various criteria. With its analytical and reporting features, you can quickly identify which marketing strategies are working best with your ecommerce and which ones need improvement.

Segmentation of contacts into groups helps to manage contacts list. This enables you to send the right personalized message to the right contact and at the right time. It can be used for both campaigns and automation across all channels they offer. Segmenting contacts can lead to great open and click rates, better sales, and more revenue.

Pricing

Omnisend offers a free forever plan. Its 14-day free trial is automatically activated once you connect your Omnisend account to your store. You can then migrate to a paid plan after your trial period. This period allows you to test all advanced features with few exceptions.

The Omnisend branding on emails and signup forms cannot be removed during the free trial period. Infrequent senders can buy email credits.

It offers three paid plans. With the Standard Plan, which costs $16 per month, you can set up automation and start SMS marketing. You can send 15,000 emails per month. The best value plan which unlocks omnichannel capabilities, free SMS, and more channels is the Pro Plan, and it costs $99 per month. This plan offers you free credits.

For the Enterprise Plan, you can contact a sales representative for a custom quote. You also get free email credits for this plan.

9. Maropost

A Marketing Automation Platform Designed for Multi-Channel Customer Engagement

Maropost is a cloud-based marketing automation platform with all the features needed to run a successful email campaign. It allows you to segment contacts into groups based on customer data, website engagement, and different criteria. Its intuitive interface will enable you to navigate without prior coding experience.

You can also schedule personalized messages to be sent to audience segments or people who had an engagement with you in the past at the right time across every channel, no matter the time zone. Sending personalized messages to your contacts can increase the conversion rate.

With Maropost, your contacts will never miss a message. Using its simple drag-and-drop tool, you can create your email design without prior HTML knowledge. Most of its features are automated, allowing marketers to concentrate on more vital needs.

It integrates with various social media platforms, analytics, CRM, and sales automation applications. Integration increases your operation’s efficiency. Maropost offers API integration. Users can monitor and track which product generates the most revenue to plan for future campaigns. You can also resend messages that were not opened by contacts.

Using its Spam Checker and deliverability score tools, you can improve the email deliverability rate. These features ensure that emails get to your contacts without ending up in the spam folder. Its Acquisition Builder helps turn site visitors into potential buyers or subscribers.

This software allows you to build customizable and personalized landing pages using drag-and-drop lightboxes and customizable forms.

Customer support is 24/7 and reliable via phone, email, and live chat. It also offers multi-channel support, including email, social media, SMS, and web marketing campaigns.

You can split-test emails using different subject lines to identify the ones with the highest engagement for future campaigns.

Pricing

Maropost does not offer a free plan and free trial. It offers three pricing tiers. Pricing starts at $500 per month. You can contact a sales representative for a custom quote for all plans.

10. Moosend

A Marketing Automation Platform with Simple Mail Transfer Protocol (SMTP) Service

Moosend is a marketing automation solution with a drag-and-drop editor to help you create responsive and beautiful emails with its wide variety of email templates. You do not need coding skills to navigate.

With its analytics features, you can track your contacts’ progression in real-time. A/B split testing allows you to create two different versions of emails with different subject lines and send them to various contacts to measure their engagement.

It has advanced powerful automation workflows. Using its ready-made tested recipes, you can automate your marketing stack and send newsletters at the right time to your contacts to elevate return on investment (ROI).

Integration with various platforms enables it to automate email marketing campaigns or activities. Before the email campaign is launched, the software ensures that email list building, email list segmentation, and data collection are set up. You can also integrate your website with Moosend’s SMTP service to increase transactional email delivery.

You have to collect vital information about the people you want to reach out to. This will help you target the right audiences, recipients, and visitors with the correct email content. The software enables you to add sign-up forms to your website.

Segmentation is done by organizing contacts into different groups based on various criteria. This feature allows you to send relevant email content to increase click-through rates for a successful email campaign.

Pricing

Moosend offers a free forever plan with no credit card required for up to 1,000 subscribers. You get all its core features at this plan. It has two paid plans. The Pro Plan costs $8 per month, and you get up to 2,000 subscribers.

You can contact Moosend’s sales team for a custom quote with its Enterprise Plan for larger businesses and enterprises. All of its plans come with an unlimited number of emails that you can send in a day, full automation features, and access to basic email templates.

Occasional email senders can buy email credits and subscribe to the Pay-As-You-Go plan. The credits don’t expire, so you can use them whenever you want to. One thousand emails cost one credit.

11. ManyChat

A Marketing Automation Platform that uses FlowBuilder to Create Automated Flows

ManyChat is a Facebook Messenger bot marketing platform that allows you to manage SMS, chat, and messengers all in one place. Using its drag-and-drop capabilities, advanced interface, and ready-made templates, you can build ready-to-use bots within minutes.

It has a user-friendly interface. You do not require prior programming experience to navigate. All you need to do is connect your Facebook page to ManyChat. It offers the flow builder and basic builder that allows you to create and edit chat flow which your bot follows when interacting with people. ManyChat also has a separate visual editor for more complex workflows.

You can track the performance of each messenger campaign with its analytical tools that log conversion events and metrics. Apart from its built-in live chat integration, it integrates with various popular tools. While communicating with a single subscriber, you can pause the automation feature to stop incoming bot messages for that period.

With ManyChat, you can automate many parts of a Facebook messenger conversation so that users can find answers quickly and easily. Due to its flexibility, you can create different flows. Its editor also allows you to create and customize your messages to deliver personalized messages to your contacts.

Its A/B testing feature allows you to send messages with different subject lines to various groups of contacts to see the one that gets the highest engagement.

Using ManyChat’s tags, you can segment contact lists into groups based on actions they take. This allows you to monitor contacts to know what messages got to them, the messages they did and did not open, and more.

Pricing

ManyChat offers a free plan for up to 1,000 contacts with no credit card required. This plan is ideal for those who are getting started. It offers two paid plans.

The Pro Plan, which costs $10 per month, is the most recommended ManyChat plan. You get access to an unlimited number of contacts. This plan is highly recommended for Chat Marketing pros.

To get all the features in the Pro plan plus custom features, the Business Plan is ideal. You can contact ManyChat’s sales team for a custom quote.

Pricing is based on the number of contacts you have. Its prices are highly competitive, and you can cancel anytime as you are not bound.

12. Ontraport

A Powerful All-In-One Automation Software

Ontraport is an all-in-one automation software that offers marketing automation, email marketing, a CRM, and a campaign manager, focused on solving most of your business processes. It has web forms, SMS texting, landing pages, and direct email marketing. You can use its array of templates to forward your pace without any hassles.

With its contact management system, you can create your contact base from scratch or leverage its landing page, SMS, or forms. You have control over the contact field and variable that you use on your profiles.

Segmentation is an essential feature in Ontraport. You can segment contacts based on behavior, interests, and geographical location. This feature allows you to send the right content and campaigns to the right person at the right time.

By analyzing and tracking your audiences' behaviors, you can access campaigns' performances. This software guarantees you high email deliverability rates.

Ontraport business automation tool uses custom objects to automate processes to handle multiple tasks that your business deals in. Its Facebook Custom Audience Integration helps you automatically add or remove contacts from Facebook instead of doing it manually. This feature allows you to better target your customers by sending them personalized ads on Facebook.

Using its card view feature, you can create custom pipelines to update each of your contacts' activities. It will help you track contact records with its drag-and-drop functionality, sorted into different columns.

With its built-in CRM, businesses can note customers' activities during the duration of a marketing campaign. It also allows you to send customized messages to contacts based on their purchases, product offers, and appointments.

Its support team can be reached via live chat, phone, and ticket-based systems.

Pricing

Ontraport offers a 14-day free trial period for subscribers to try out its features before committing. It offers four paid plans. The Basic Plan costs $79 per month. You get up to 1,000 contacts and access to send an unlimited number of emails.

If you want account set up assistance, the Plus Plan is suitable. It costs $147 per month. With this plan, you get up to 2,500 contacts.

The Pro Plan costs $297 per month with up to 10,000 available contacts. The Enterprise Plan, which costs $497 per month, gives you access to 20,000 contacts.

13. Autopilot

A Marketing Automation System for Creating Automated Journeys for Customers

Autopilot is a marketing automation tool with a user-friendly interface, making it easy to set up. It enables users to optimize customer journeys that capture and convert new leads in real-time. You can automate the entire customer journey with visual marketing automation with no coding experience required.

You can automate all your emails at the right time. Set triggers based on time zone, behaviors, built workflows, generated reports, and interests. For example, you can set triggers when a visitor subscribes to an email list or when a subscriber abandons their shopping cart without making a purchase.

It allows you to create an entire customer journey map by connecting triggers, events, and actions based on the condition of your choice, to have control over your customer’s decision-making process. The system offers multi-channel marketing capabilities, including email, in-app, and SMS.

Integration with best-in-class apps that you already use will help you to engage your customers. Autopilot integrates with CRM to enable you to monitor your company’s performance and get customer data into your marketing strategy. You can link your applications together and automate actions between them.

Using its drag-and-drop automation builder features, you can create emails without prior coding experience. This platform allows you to create powerful and advanced automation. This builder is ideal for teams that want to collaborate on workflows. It makes it faster and easier to generate automation sequences.

Its A/B testing capabilities allow you to test emails with different subject lines on various contacts to pinpoint the most effective message. You can also measure and compare email click-through rates, open rates, and conversions.

With its lead scoring feature, you can follow up with leads, reactivate customers, and monitor their activities on your website.

Pricing

Autopilot does not offer a free plan but has a 30-day free trial period. All of its three pricing plans give you access to an unlimited number of emails. The Silver Plan, which is its cheapest plan, costs $49 per month. You get up to 2,000 contacts.

Its most popular plan is the Gold Plan, which costs $149 per month for 5,000 contacts. The Platinum Plan is ideal for businesses with contacts up to 10,000. It costs $249 per month.

Businesses with more than 10,000 contacts can request a custom quote based on their database size. You get a 20% discount on all annual plans.

14. Prospect.io

A Multichannel Sales Automation Platform that Increases Outbound Sales Team Productivity

Prospect.io is a sales automation platform that allows the sales teams to manage outreach, automate data entry, and track performance from one platform. It is accessible through the Google Chrome extension. You can combine all your tasks into a multichannel campaign to reach prospects wherever they are.

It increases productivity by generating a list of tasks for you within campaigns to help you stay focused on engaging with your prospects. You can build quality lists with the powerful tools it provides.

With its analytics feature, you can analyze campaign performance and track your sales team’s goals and objectives. A/B testing allows you to send different emails to various prospects to identify the one that performs better to give you better insights for future marketing campaigns.

Verification of email addresses is done automatically in real-time as they are collected. It also verifies email addresses in bulk for CSV list imports. The email verification tool helps to create email sequences to automate follow-ups and boost sales productivity.

Using its array of existing templates, you can create emails and save them for later use. Prospect.io allows you to schedule email sequences to send at specific times and monitor drip campaigns to convert prospects and close sales.

It integrates with tools that you already use. You can also integrate it into your CRM. Everything on Prospect.io is automatic.

Customer support is reliable and is via email chat.

Pricing

Prospect.io offers two pricing plans that come with a 30-day money-back guarantee. You can purchase credits to find email addresses using email finder. It does not offer a free plan and a free trial.

The Essential Plan costs $78 per month, then $25 per month per additional user. With this plan, you get 250 email finder credits included and 400 emails sent/day.

For the Business Plan, you get all the Essential plan features, plus 1,000 email finder credits per month and 1,500 emails sent per day. It costs $129 per month, then $30 per month per additional user.

15. ConvertKit

A marketing Automation Platform Ideal for Online Creators

ConverKit is a marketing automation platform with visual automation features that sends targeted messages to contacts at the right time so you can stay focused on more information issues to grow your business. All the information about what's happening in your funnel is right to run your visual automation.

With its RSS feed features, you can automatically create broadcasts to deliver blog posts to your audience. You can set it up to be sent anytime a new blog is published.

It has a high email deliverability rate, which means your emails are most likely to end up in your receiver's inbox. It provides professional bloggers and small businesses all the features they need for their email marketing campaign, grow their audience, and turn email subscribers into paying customers.

Segmentation of contacts is based on actions taken and how they interact with your content. It can be done automatically. Tags are used to build segments. You can assign tags to subscribers in automation flows based on the forms they subscribe to, then create tags using that segment. This feature allows you to send personalized messages with the right content to contacts at the right time.

You can select from its wide range of available templates and high-quality images to create stunning emails for your campaigns. Its email capture forms are highly customizable using a drag-and-drop interface, and the layout is not complex. You can customize forms based on your contact’s past activity.

Using its reporting and analytics features, you can compare open rates, click-through rates, unsubscribe click, and undeliverable to improve your campaign.

Customer support is reliable via live chat and email.

Pricing

ConvertKit offers a free plan and a 14-day trial period to try out its features before committing. It offers three pricing plans. The free plan gives you 1,000 contacts and is ideal for those who are just getting started.

It offers two paid plans. For basic automation and sales funnel, the Creator Plan is recommended. It starts at $29 per month. With this plan, you get free migration from other tools. The Creator Pro Plan is suitable for users who want more advanced features. Pricing starts at $59 per month.

Pricing is based on your contact list. The higher your subscribers, the higher you pay.

16. WebEngage

A Marketing Automation Software that Automates Communication Across User’s Life Cycle

WebEngage is a cloud-based marketing automation platform with an intuitive drag-and-drop interface to map user workflows to lifecycle campaigns. You can add engaging images, videos, and much more to create responsive layouts with little or no coding experience.

You can A/B test multiple variations of your emails with smaller groups to know the one that performs better. It then sends the winning variation to the larger group for effectiveness. You can create personalized messages with its personalization feature to convert leads.

It allows you to segment your contacts based on geographical location, time, and behavior. This segmentation also allows you to send personalized messages to your contacts to maintain high customer retention rates. You can also share offline and online survey forms with your customers.

This software allows you to recommend products you know your contacts will like. You can redesign the shopping experience for each customer to purchase store trials and increase purchase frequency. WebEngage also allows you to track the customer journey and encourage them to return to your app via personalized communication.

Customer support is available 24/7 and is reliable to help you solve your queries. It is suitable for businesses of various sizes.

Its campaign analytics feature allows you to track the campaign’s performance for actionable insights such as delivery, open rates, click-through rates, and revenue in real-time. You can schedule your messages to be sent based on time zone, language, currency, and preferences.

WebEngage is supported by a variety of languages. It has multi-channel capabilities that enable you to connect it through channels such as web, email, text messaging, in-app messaging, and push notifications.

Pricing

WebEngage offers a 14-day trial free period, and you get to contact a sales representative for a custom quote on all its four plans. The Solo Plan is suitable for businesses with up to 10K monthly active users.

For businesses with up to 50K monthly active users, the Band Plan is ideal. If you have a business with up to 100K monthly active users, you should go for the Choir Plan or Orchestra Plan. The orchestra plan has more advanced features than the choir plan.

Pricing is annual, no matter the plan you choose.

17. Drip

A Marketing Automation Software Ideal for Business-to customer (B2C) Businesses

Drip is a marketing automation software with a visual workflow builder with an intuitive drag-and-drop interface. It enables you to create the ecommerce experience that customers want. It also has numerous trigger points and actions in its automation builder that allows users to customize their email marketing workflows and automate them.

Through its API or third-party integrations, users can connect with their favorite applications and solutions. These integrations increase its usability. Its contact management features allow users to launch autoresponders and behavior-triggered emails as part of their marketing campaigns.

With its scoring tool, you can analyze leads and even know the exact time at which they convert. You can also create funnels that allow you to send messages to the right contact at the right time. Users have access to the contact’s history for an overview of what the user has done.

Its segmentation features allow you to segment your contacts into groups based on demographics, time, interests, and behavior. Drip’s website tracking features enable users to track customer journeys. It supports targeted campaigns and allows you to send personalized messages to contacts. Drip acts as a CRM where every unique email is treated as a unique contact.

Using its analytics features, you can track your campaign performance. You can create responsive emails with its email editor. It also has forms and list-building options that allow you to add custom fields and custom images. You can create forms with its form builder.

You can create automated marketing campaigns over emails, voice, SMS, and push notifications.

Pricing

Drip offers a free plan and a 14-day free trial. Its paid plan costs $19 per month for up to 500 contacts. You can also buy credits with its Pay-as-you-go option. It costs $15 per 1,000 sends. With drip, you are not bound as you can cancel at any time.

Pricing is based on the number of contacts you have. The more contacts you have, the higher you would pay.

What is Marketing Automation Software?

Marketing automation is the process of leveraging software to automate marketing campaigns throughout a buyer’s journey across multiple channels. This is an effective way of getting new customers and generating leads. You can set up an automation for your business, and it will run in the background of your business.

Using automation tools, you can create a customized experience for your customers based on their behaviors, interests, and purchase activity. Marketing automation goals are to produce quality leads, convert leads, and improve customer relationships with personalized messages.

Automation eliminates the need to send one-off messages each time you want to speak to your customer. It makes tasks get done quickly and reduces human error. With good automation tools, you can identify your audience, design the right content, and trigger actions based on schedule and customer behavior automatically.

Components that marketing automation tools should have include a marketing database, an engagement marketing engine, and an analytics engine. You can increase your marketing ROI while freeing up your team to focus on more complex issues.

Personalization and targeted email marketing is an essential feature in marketing automation. You can send targeted messages to the right contact at the right time based on how they interact with your business.

To identify strong leads, you can set points for each action a lead takes so that when the lead reaches the point total, you pass them and add them to your sales team to follow up.

Each time someone carries out an activity on your website, their data is stored automatically. You can then use this data for segmentation, which is essential. It enables you to segment contacts into groups based on demographics, interests, pages they visit, and behavior. You can use browser cookies to track people’s behavior on your website.

What Features Should You Look for in the Best Marketing Automation Software?

Marketing automation is becoming rampant in the marketing industry, and many companies realize the need to incorporate it into their business. Here are essential functionalities that the best marketing automation should have.

1. Lead Capture and Management

It is essential to know your prospects and what they are looking for. You can set up a landing page that asks visitors for their information in exchange for a reward. Customizing your landing page with capture forms to entice visitors to input their information can help convert them to leads.

With the lead management feature, you should be able to monitor and track potential buyers, personalize content sent to prospects, and map their movement across the sales funnel.

2. Email Marketing

Email marketing is the ability to create responsive and stunning emails.

Businesses automate their email campaigns to boost their marketing efforts. Marketers use email marketing to interact with consumers by sending personalized messages that will convert. You can also schedule messages for follow-up at the right time.

Automation allows you to send mass emails to segmented audiences with the right content at the right time. With email automation, you do not have to be present all the time as it does all the work for you.

3. CRM Integration

Integrating your marketing automation software into your CRM tool can help cut costs, streamline your efforts, and improve productivity. It will also provide the benefit of consistent messaging. Your marketing automation software should also have API access to integrate with third-party applications and existing tools.

With CRM integration, a new record is created each time a lead is generated. The lead is then assigned to a salesperson to follow up. The sales team can then tell when the lead was last visited. It also allows you to track customers’ behavior and determine which marketing effort is the most effective.

Automation allows you to generate true return on investment (ROI) reports. It allows you to transfer lead information easily between marketing and sales.

4. Analytics and Reporting

This feature allows users to track companies by their IP. Automation will enable you to gather enough information for your marketing campaign. The purpose of analytics is to provide valuable insights as regards the effectiveness of your campaign.

You get a real-time glance of your marketing campaign stats at a glance. Revenue reports will help you learn your customers’ behavior. You can identify who interacted with your marketing the most to help future campaigns.

5. A/B Testing

A/B testing is the process of sending small variations of your email to different small groups of your subscribers to know which variation creates the most engagement. Simple A/B testing involves testing with multiple subject lines, while advanced testing involves testing entirely different email content against each other to see which one has the highest clickthrough rates.

At the end of your test, it will automatically send the winning version to the rest of your contacts. A/B testing your campaigns can boost open rates and click-through rates. It also makes it easier to control your automation and ensure that your emails perform at their best.

To test your emails, you need to note the subject lines, length of subject lines, word order, and email content. The winner is then decided based on the conversion rate, email open rate, and other factors you choose.

6. Segmentation

Segmentation in email marketing automation is the process of segmenting your contact base into groups based on shared characteristics, including demographics, time, customer interests, and behavior. This grouping allows you to send personalized and more targeted messages to the right contacts at the right time.

This feature takes your business to the next level by helping you save a lot of time and focus on more important issues to grow your business. Types of segmentation for marketing automation are static, semi-dynamic, and fully dynamic. Segmenting multiple actions helps you understand your audience better than segmenting only one action.

7. Lead Nurturing

Marketers need to learn how to nurture their leads to boost conversion rates. You should be able to feed your lead with essential information as soon as they enter a sales funnel. Automation helps in the onboarding of new clients and also nurtures them throughout their onboarding process.

Constant effective communication with customers will help to turn new leads into valuable customers. Automated nurturing allows you to monitor and track engagement with your emails and website and use the data to send the right content to the right contact at the right time.

Your marketing automation software should allow you to use chatbots and browser fingerprint technology to track visitors until they become leads.

8. Forms and Landing Page

Landing page automation is the process of setting up a landing page so that when a visitor fills your landing page form, it automatically stores their data in your CRM or email automation platform. These tools enable you to get information from your prospects and route them to various systems for storage.

With form builders, you can build and edit your email campaign forms. Forms provide codes that you can embed into your website to collect email addresses and other lead data from visitors in exchange for content or promotions.

This feature is effective in capturing leads. It also increases conversion rates through targeted promotions. You can market multiple products using customized landing pages with specifically targeted content.

9. Customer Support

You should go for a company with reliable customer support. This is important because businesses' customer support is the lifeblood of every business. Businesses with excellent customer support service will thrive and have loyal customers.

10. Social Media Automation

Good marketing automation software should provide social media automation. You should be able to integrate your software with social media platforms to be able to track and monitor visitors’ activities.

Social media automation is the process of automating social media activities to optimize results. With this feature, you can schedule social media posts to publish once or several times. It also informs you of when your subscribers are active to let you post at those times regardless of your schedule.

Benefits of Marketing Automation

Marketing automation allows you to create workflows and nurture leads by sending them personalized messages to convert them into paying customers. Here are the top benefits of using marketing automation for your marketing campaigns.

1. Increased Marketing Efficiency

One of the most significant benefits of marketing automation software is that it increases efficiency. Marketing automation gets repetitive tasks done while allowing you to focus on more complex issues to grow your business.

Setting it up can take quite a while, but once it is done, you get to enjoy the benefits in the long run. It shortens the time between when you get a lead and conversion. You can solve customer’s most frequently asked questions with this automated process.

Automation makes your entire team efficient as it helps them focus on more complex issues to grow the business. It also allows you to save time as you can post on social media, post a blog, or create a landing page all in the same software.

With automation, marketers can identify their website visitors and then eventually convert them to paying customers. Knowing your leads can help you segment them into groups and send personalized messages to each contact in every group to increase marketing campaign efficiency.

2. Increase in Revenue

If you use marketing automation correctly, you are bound to get a massive return on investment (ROI). Using its features right can help you deliver the right content to your contacts, increasing click-through and open rates.

You do not have to start your marketing campaign from scratch with automation as you can replicate processes and templates; thus, helping you save resources. It can help double your revenue.

3. Ability to Generate More and Better Qualified Leads

Automating the lead generation process will help marketers nurture leads that show interest and turn them into paying customers. With the behavioral tracking feature, you can monitor how users interact with your website and know where they are in the purchasing lifecycle.

Information you gather from monitoring your website visitors enables automatic scoring and prioritizing leads.

Marketing automation helps you to connect with your customers by providing content that is tailored to their interests. It gives customers a personalized experience as they will be presented with products that meet their needs.

If customers feel connected to your business, they will return to patronize you.

Marketing Automation FAQ

Which Marketing Automation Software Should I Pick?

Understanding your business requirements will serve as a guide to picking the right marketing automation software.

If you run an ecommerce store, Omnisend or Klaviyo are your best choices. ActiveCampaign, Autopilot, Constant Contact, Ontraport, and Omnisend are suitable for small businesses looking to incorporate marketing automation into their business. 

For businesses looking for free forever marketing automation tools with relevant features to start their email campaigns, the recommendations would be Sendinblue, Omnisend, Moosend, ManyChat, ConvertKit, HubSpot, Klaviyo, and Drip.  

Infrequent senders can purchase email credits on Omnisend, Moosend, Sendinblue, and Drip, as they would not want to pay for what they do not need. Marketing automation tools with the cheapest plans and advanced features are Moosend, GetResponse, ManyChat, ActiveCampaign.

The best marketing automation solution for online creators and professional bloggers is ConvertKit. It has unique features that will help run a successful campaign.

Picking the best marketing automation tool for your business would be the best decision you would have made for your business.

Read more about marketing automation statistics.

Explore Further

• 18 Best Marketing CRM Software for Businesses in 2023
• 12 Best Marketing Project Management Software In 2023
• 13 Best Agency Management Software for Marketing Agencies
• 24 Best Email Marketing Software Tools and Services in 2023

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