4 Key Elements of Entrepreneurship

Updated Oct 3, 2022.
Key Elements of Entrepreneurship

New businesses launch daily, causing a significant shift in the business world. Entrepreneurship has proven to be a sure way to financial freedom, and many young people are willing to take this route.

Although being an entrepreneur comes with its own risk, many daring individuals take the risk of exploring new opportunities. Many entrepreneurs fail because they lack the essential characteristics and skills for entrepreneurial success.

If you want to be a successful entrepreneur, this article is right for you. Learn everything about successful entrepreneurship and the entrepreneurial mindset.

Let’s get started.

What is Entrepreneurship?

Entrepreneurship is the act of creating a business and bearing all the risks involved while hoping to make a profit from it. A more advanced understanding of entrepreneurship explains it as developing an outstanding idea that solves a local or global problem to make a profit.  

Although entrepreneurship is one of the factors of production, it utilizes other factors, such as land, labor, and capital, to function.

Technology has dramatically influenced the different types of entrepreneurs in so many ways. 

How Many Entrepreneurs are the in the world
Source: Oberlo

Entrepreneurs can dare to channel their business plans, problem-solving, and impeccable organizational skills to a global audience. Thanks to information technology, the world is now a global village.  

For a country like India, with a high unemployment rate, entrepreneurship has become a problem-solving tool for the youths. 

Innovative individuals see it as a way to carve out their career paths. Therefore in doing so, they are solving the problem of unemployment by becoming employers of labor. 

One must note, however, that anyone who is not ready for the rigorous task of starting up and growing a business does not fit into entrepreneurship. 

An entrepreneur bears the burden of setting up a business and shoulders the responsibility of the whole business.

The Four Key Elements of Entrepreneurship 

Successful entrepreneurship is not easy to come by. To be successful in this field, you need to know the important elements of entrepreneurship. 

1. Innovation

Out of the four elements of entrepreneurship, innovation is very crucial. Innovation is the creation of new ideas, production techniques, and marketing strategies

Entrepreneurs are those who can find a practical and enduring solution to a problem in their society or the world at large. They develop new products and needed services to solve these problems.   

Due to the competitive nature of business, innovation is essential to entrepreneurs' success. Many entrepreneurs use innovation to exploit opportunities in their industry.

Great entrepreneurs start a business with innovative ideas and need innovation to sustain the business. The different innovation types include incremental, radical, architectural, and disruptive innovations.

The proper application of innovation to business helps such entrepreneurs to stand out among others.

The worlds Most Innovative Countries
Source: Statista

2. Risk-Taking

One keyword in defining entrepreneurship is “bearing the risk.” It simply means that risk-taking is one of the key elements of entrepreneurship. In entrepreneurship, bearing risk means accepting responsibility if the business fails. 

An entrepreneur bears the risk alone and enjoys all the rewards and failures. Although every business involves risk-taking, some businesses are limited liability companies. In this case, the risk is shared.  

Risk-taking for an entrepreneur is more of recognizing gainful opportunities and going for them.

An entrepreneur's journey begins when he chooses the part of owning a business rather than being employed. Initially, he has to motivate him, but the results will keep him going as he progresses. 

Anyone who desires to be an entrepreneur must have the idea that not all businesses flourish from inception. Many small businesses fail because their owners give up while in the process; not everybody has the endurance to wait till a business fully blossoms.

Risk-taking entrepreneurship is based on calculation and logic to take the business forward. Excessive impulsive risk-taking can stunt business progress. 

There are several risks involved in entrepreneurship. 

Financial Risk

Financial risk is a significant risk anyone looking to be an entrepreneur must prepare to bear.  

Since most entrepreneurs start their businesses with loans or investments, you must convince your prospective lender or investor through your business plan.

Getting funds for your business can be tedious and stressful. However, getting the fund is just the beginning of your financial risk. You will have to maximize the fund, keep the company running, and keep to the loan or investment repayment terms.

Marketing and Strategy Risk

Due to the dynamic nature of the business environment, an entrepreneur stands the risk involved in marketing and strategy. If a marketing strategy works for product A, it may not work for product B. In the long run, it can cease to work for product A.

Entrepreneurship requires open-mindedness. An entrepreneur must learn to move with the wind of changes in the market, that is, changes in customer preference, and other changes necessary to keep his product and service updated.  

Competition Risk

Competition is unavoidable in business. It is one of the environments a company depends on to survive.  

An entrepreneur is always at a competitive edge and must be skilled at playing his games well. Competition can be an essential tool to move a business forward. All the entrepreneur needs to do is engage the competition and preserve the business's uniqueness.  

A clear understanding of your competitor's market strategies, production technique, quality of its human and natural resources, and the business selling points will help an entrepreneur to win over other customers by filling the gaps.

As an entrepreneur, a competitive analysis framework helps you know and analyze your competitors and develop methods and strategies that give you a competitive edge with your target market.

Reputational Risk

The business's reputation is critical to every business. Customers tend to build an ideology around a company over time. Therefore, an entrepreneur and his team must give people the right impression of their business.  

A business's reputation can instantly tarnish a scathing customer reviewing its products or services. 

For instance, In this social media age, if anyone gives a bad review on your product on Twitter, there is a high tendency that your brand will experience a drop in sales and patronage for a while.

What this means is that if entrepreneurs fail to preserve their legacy, they stand the risk of reputation damage. Therefore, he needs to plan to protect his business reputation to keep its customers and remain in business.

3. Organization and Leadership

Leadership is a key factor in entrepreneurship. When you check the record of outstanding entrepreneurs worldwide, you will quickly notice they are seasoned and skillful leaders.  

An innovation or business idea cannot survive without good leadership. Leadership is needed to sustain a business.

Leadership Skills

Entrepreneurs must possess certain leadership qualities to be outstanding. It does not matter if they are running small businesses or big companies; entrepreneurs must first be able to lead and coordinate the whole industry. 

Good leaders are those who have first learned to discipline themselves. Entrepreneurial success is hidden in the right decisions they make for their businesses, even when it is inconvenient.

Communication Skills

A good entrepreneur must be passionate about his vision and must be his first loyal employee. He must portray whatever he expects of his employees and be the standard for conduct within his organization. 

Communicating his vision to his employee will make the business operations within his firm produce the desired result that will bring the business forward. 

Organizational Skills

Successful business owners possess good organizational abilities and strong administrative leadership. Impeccable organizational skills are crucial.

The organization is the laydown structure needed for productivity and the smooth running of the business. It explains the business hierarchy, how resources are deployed, the organogram of production, sales, and more. 

The strength of a business operation lies within its structures. A business without structures is bound to fail. 

Without arrangements, employees will be uncoordinated; targets will be unmet, resources wasted, and unsatisfied customers will affect the business's income. The ultimate result is the decline or shuts such companies.

Entrepreneurs use organization apps such as Monday.com, ClickUp, and Teamwork to boost their productivity.

4. Vision

Vision is another key element of entrepreneurship. It is the mental picture of a person's desire. 

In an entrepreneurship business, vision is what you see your company doing, where you see your business going, and how you plan to keep the business going. 

The lifeline of a business rests on the vision of the business owner. A great vision is required to cause a significant change in the world. 

Vision is a key element of entrepreneurship that helps a business survive across centuries. It drives an entrepreneur to make an effort to create change relentlessly. Vision is a source of motivation and inspiration for an entrepreneur and the team. 

The business planning, operation, and coordination process depend on the business's vision. As much as short-term goals are essential to a business, they are just a fragment of the bigger picture, a tool used by the entrepreneur to execute his long-term goals.

Comperison of key element of entrepreneurship
Source: WordStream

A grand vision, when communicated, inspires the employee to reach their targets and ensures progress and productivity. It helps them to focus on task execution and recognition of what to do, how to do it, and for whom to do it. 

Successful entrepreneurship requires outstanding vision. If you wish to be one, you must be a visionary, a person with a clear understanding of the purpose and a reasonable projection of the future. 

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.