18 Graphic Design Trends That Will Dominate 2025

Do you want to elevate your web design game and create projects that better appeal to your target audience and consumer interests?

The best graphic designers watch out for the top trends to stay ahead of the curve and upgrade their style to a more modern and attractive one.

While the use of AI technology to create designs is gaining popularity, many graphic design trends are revolutionizing how we engage and visualize art.

This article covers the 18 top graphic design trends for 2024, shaping the future of design and creating exciting creative ideas loved by your audience.

Let’s get started.

1. Animated Design

Animated design is gaining popularity in the design world. Smart graphic designers, illustrators, and digital artists use animations to bring new life to design projects.

This top graphic design trend involves using motions to tell an attention-grabbing story that enhances the user experience.

Different animation design trends like looping GIFs, a subtle hover effect, micro-interactions, kinetic typography, and motion graphics are becoming mainstream even in web designs.

While animated designs bring life to a static visual, time the placements and transitions of your animations for the best effect.

MightyMoe Kid's Dinnerware

Made with Squarespace

MightyMoe Kid’s Dinnerware is one of the best animation website examples you can use as inspiration to add attention-grabbing animated designs to your site. You can’t help but love how multiple animated designs create a stunning first impression for visitors.

This beautiful animation website uses vibrant colors and fonts to add a visual appeal to the site’s content. I love how this toddler tableware manufacturer uses stunning pictures of food items, silicon plates, and cutleries in the hero section.

As you scroll down the homepage, you will notice the use of motion graphics to bring life to its popular toddler tableware products.

2. Interactive & Tactile Design

Interactive & tactile design is emerging as one of the top trends in the design world. Designers seek visually appealing designs that create interactive experiences, inviting touch and digital interaction.

This graphic design trend involves mixing different patterns, materials, and colors that connect to the target audience’s physical senses.

Are you a store owner using immersive installations to attract shoppers? Do you want to design kinetic logos and interactive infographics for your brand? Explore interactive & tactile designs to enhance the user’s visual experience and engage multi-sensory experiences.

Tiffany Cruz

Made with Wix

Tiffany Cruz is one of the best interactive website examples that uses subtle interactive & tactile designs to appeal to its target audience. The hero section introduces Tiff Cruz and what he does in white font.

This eye-catching Wix website uses a black background and several animated icons that come alive when you move the cursor over them.

I love how the bottom of the site contains interactive & tactile card designs that serve as menus to his work portfolio.

3. Grunge

Grunge designs are making a massive comeback among graphic and web designers. While polished and minimalistic designs dominate the design scene, designers are infusing raw, edgy, and chaotic aesthetics to stand out.

There are many ways that you can apply grunge to your designs. You can use frantic paint textures, hand-scrawled text, rough edges, torn-paper effects, and earthy color palettes like organic green, nutty brown, and stone gray colors.

When creating a visually appealing grunge design, the trick is to strike a balance between embracing imperfection and coherence.

Horea Crisan

Made with Drupal

Horea Crisan has one of the best lawyer websites and a truly remarkable web design style. I love how this lawyer site uses a rough paper design to serve as background for its hero section, creating an impressive grunge style.

You can’t help but notice how the site’s menu stays at the bottom of the page and immediately moves to the top when scrolling down the page. I love the high-quality image of Horea Crisan and the detailed description of his services in the lower sections.

4. 3D Surrealism

The use of AI technology to create graphic designs is already popular among designers and is expected to grow further in the year ahead. AI designs tend to take the form of surrealistic products, environments, and settings.

3D surrealism is a unique design style that aims to revolutionize the human experience by blending the conscious with the subconscious.

The best 3D surrealist designs add depth with an inflatable 3D appearance, combine organic and abstract shapes, and use experimental fonts and vibrant colors.

Exclusive PR Solutions

Made with Wix

Exclusive PR Solutions has one of the best 3D website examples, and it has plenty of examples of 3D surrealism. The first image that grabs visitors’ attention on arrival is a 3D object holding a tablet showing different social media icons.

This eye-catching 3D website has four sections with an arrow button you press to switch to the next section. I love the use of 3D surrealist designs throughout the site.

The hero section uses a light blue background, while the other sections use black, purple, and white colors, respectively.

5. 70s Nostalgia

70s nostalgia is one of the top design trends returning to the graphic design scene. With the popularity of AI technology and modern designs, smart graphic designers are turning to design trends from the funky 70s to stand out.

Over the past few years, 70s nostalgia trends like retro stripes and color palettes, handmade illustrations, and funky patterns are gaining ascendency. The simplicity of designs from an older era helps grab attention in a world saturated with modern and complex designs.

Heritage Type Co.

Made with Shopify

Heritage Type Co is one of the best retro website design examples that uses 70s nostalgia designs to create a stunning visual impression.

This retro website uses fonts, colors, illustrations, and organic shapes popular in the 70s to appeal to its target audience. I love how Heritage Type Co shows the logos of top brands like Netflix, Milka, and Oglivy using its products.

6. Experimental Typography

Experimental fonts are dominating the graphic design world. Many are turning to experimental typography as the focal point for their designs and projects. You can find experimental typography in social media graphics, banners, flyers, logos, and websites.

Expect a brave and daring font mixture of varying sizes and weights, even within the same sentences. Other experimental typography trends to watch out for include overlapping text, sideways compositions, abstract lettering, and elongated and handwritten fonts.

The idea of experimental typography is to focus on visual communication. However, while using cutting-edge experimental font designs, ensure the fonts are legible.

Dana Barkay

Made with Wix

Dana Barkay has one of the best black-and-white website designs you can use as inspiration. I love how the site uses only a few images and instead focuses on experimental fonts to communicate with visitors.

You will find different font types of varying sizes and styles that form a great impression. Notice how the site uses line borderings to separate different sections.

7. Illustration (Logo Mascot)

Using illustrations in graphic design is an evergreen trend that brings a visual appeal to any project. However, you can expect to see illustrations mixed with animations as a design technique to bring more color and life to the graphic.

Many graphic designers are turning to logo mascots, especially when creating graphics for brands with mascots that form a crucial part of their brand identity.

Logo mascots, like hand-drawn symbols and doodles, help with brand recognition and add emotional connection to your design. This fun graphic design trend requires choosing the right color palette for the best effect.

Jones Bar-B-Q

Made with Squarespace

Jones Bar-B-Q is one of the most colorful websites, with a vibrant color scheme of burnt orange, light tan, and white colors. This red color website uses a “fire” logo mascot throughout the website as the site’s logo and images of its products.

I love the high-quality images of the brand’s sauce that helps beautify the site. You can’t help but love the slider bar with catchy phrases anchored by fire emojis that grab your attention.

8. Vintage Minimalism

Vintage minimalism is an old-school graphic design trend you can bet on seeing more in the coming year. This trend combines two styles: the vintage style, which involves using retro fonts and design elements, and the minimalism style, which encourages the use of simple designs.

While the vintage minimalism style can encompass different design elements, the most popular variants pair a vintage color palette with a retro font. Another option is to use retro images and old-school styles to create simple yet striking designs.

Astro Forge

Made with Webflow

Astro Forge is a space-related agency that aims to reduce carbon footprint and bring space materials to Earth. This space-themed retro website uses vintage fonts and minimalist design elements to create a beautiful vintage minimalist impression.

I love the combination of blue and orange-brown colors for the text and a grainy dune color for the background. You can’t help but love the use of pixelated icons to represent team workers, giving it a vintage feel.

9. Abstract Gradients and Color Transitions

Abstract gradients and color transitions in graphic design open the door to diverse creative possibilities. By transitioning colors from one hue to the next, you can add a smoky design effect to your visuals.

Gradients and color transitions help give your design a modern look. The best color transitions for any graphic design happen when you use complementary colors.

However, there is a difference between gradients and color transitions. A color gradient involves a gradual change between two or more colors, shades, or tones, while a color transition is a sudden shift, usually between two colors.

ChangeLab

Made with Squarespace

ChangeLab is one of the best gradient website examples that use complementary colors, shades, and tones to create a captivating look. The first thing that visitors see on arrival is a lavender-pink and purple-blue gradient that brings life to the hero section.

I love the use of a motion graphic feature displaying the progressive movements and campaigns that ChangeLab helps to create new ways to win. This beautiful website uses a slider layout to display top client testimonials.

10. Texture and Senses

Designers are pivoting to texture images and designs that appeal to the senses to create a physical world impression.

Adding real-world textures and motion effects like wavy lines, grainy paper, bubble gum, and ocean waves helps you stand out. Texture images and designs stimulate your target audience's senses.

Alora

Made with Webflow

Alora is one of the best Webflow template examples that uses the texture of ocean waves to draw attention to the hero section. I love how the moving ocean effect makes the website come alive.

This beautiful website template uses different ocean-themed colors and images that add depth and align with the site’s purpose.

11. Earth-first Design

Earth-first design is becoming increasingly popular as many designers are embracing climate-friendly and natural-world elements in their designs.

Earthy color palettes, organic shapes, natural elements, and textures are common earth-first designs you can adopt.

Adding nature’s sensations like rocks, lush forest canopies, the oscillating sea, and beautiful vegetation to your design appeals to an environmentally sensitive audience.

Humbly healthy

Made with WooCommerce

Humbly healthy is one of the best green website designs that provide nutritional information that helps people live a healthy life. I love how the first thing visitors see in the hero section is an image of green vegetables and fruits with the tagline “to simply live better.”

You can’t help but notice how the display of healthy meal images throughout the website. Using an earthy color palette (green and white) shows Humbly healthy emphasis on earth-first design.

12. Geometric Shapes

Geometric elements in the form of fonts, shapes, and compositions to create engaging visuals are gaining popularity among designers. Whether organic or abstract shapes, you can use shapes of all sizes and colors to form a vital part of your design scheme.

Abstract and fluid shapes make your designs dynamic and captivating. However, if you want a bold and contemporary look, add floating 3D shapes.

Modulo Bio

Made with Webflow

Modulo Bio is a groundbreaking science and biology company that aims to reprogram the neuroimmune system. This beautiful website uses abstract shapes and gray background to create an impressive hero section.

Geometric shapes of different sizes, shapes, and colors are a common design feature on this site. You can’t help but love the use of different lines and a simple font style.

13. Bento Box Grid

The Bento box grid is one of the top graphic design trends that involve the smart arrangement of boxes to store easily consumable graphics or information. This smart design style offers a visual way to present multiple elements in a small space.

Designers can use the bento grid layout to present information in snippets to tell an exciting brand story. You can find this design approach in flyers, brochure layouts, and mobile and web designs.

Ascento

Made with Webflow

Ascento is a next-gen security company that offers a comprehensive Robotics-­as-a-Service solution. This beautiful robotics website welcomes visitors with a video of its products in action.

As you scroll down to other sections, you will notice the use of bento boxes to arrange information about the company, products, and features.

14. Freehand Revival

Freehand revival involves making hand-drawn art at the center stage of your design. Handcrafted elements infuse warmth, adding that unique appeal that is only possible with a human touch.

Celebrating handmade designs is a growing trend that is cutting across graphic and web designers. This graphic design trend finds beauty in imperfect and incomplete human-generated drawings.

Ginma Art

Made with Wix

Ginma Art is one of the best cartoonist websites, providing many hand-drawn art you can use as drawing inspiration for creating your own art. This beautiful cartoonist website uses a four-column layout of drawings that appeals to its target audience.

As you scroll down the page, you will find an endless stream of human drawings. I love the use of pink fonts for its menus.

15. Garden Cutouts

Garden cutouts are one of the best graphic design trends that derive inspiration from a natural garden. Like a collage design, garden cutouts involve mixing pieces of plants, branches, flowers, and leaves in different shapes and colors.

This garden design trend uses the power of nature and handcrafted styles to create a tactile experience that engages our physical senses.

Alex Fisher

Made with Webflow

Alex Fisher is one of the best graphic design portfolio websites that uses garden cutout designs that appeal to the physical senses. I love the use of flowers and garden-friendly colors that adds depth and a natural appeal to the site.

You can’t help but love the beautiful illustrations inspired by nature that grab your attention in a moving slider.

16. Maximalism

Maximalism is a graphic design trend that adopts the idea that more is better, creating a cluttered but visually appealing aesthetic exploding with colors, patterns, and texture.

Unlike the minimalist approach, which uses uncluttered aesthetic, maximalism uses an excess of design elements to convey a pure and unique message.

In a world filled with noise, you can use maximalism to creatively mix color palettes, typefaces, and patterns to create a messy but beautiful design.

Blinkee

Made with WooCommerce

Blinkee is a great example of a website design that uses the maximalist approach to capture visitor’s attention. I love how the first image you see on the site features many parts, including firecrackers, attractive text, and historical buildings.

You can’t miss out on the colorful fonts used to design the brand’s logo. However, Blinkee does a great job of balancing its maximalist approach with negative spaces below the hero section.

17. Accessible Color Combinations

Aesthetics is no longer the only reason for choosing a color palette in today’s design world. The best color palettes meet the WCAG (Web Content Accessibility Guidelines) requirements, ensuring everyone can appreciate the design.

Designs with high-contrast color palettes help individuals with color blindness easily access the information. You can use contrasting colors like green and pink or yellow and blue, which are great for accessibility and overall design aesthetics.

Reuzel

Made with Shopify

Reuzel is one of the best accessible website examples that follows strict web content accessibility guidelines to accommodate every possible visitor.

I love the brilliant use of the ultimate contrasting and accessible color palette, black and white, to make every visual and text easy to read. This accessibility website uses high-quality images and bento box grids to display information in a visually organized style.

18. Color Confidence

Color confidence is one of the top interior design trends that encourage designers to curate a space rich with elegant color contrasts.

Relying on a one-color design can create spaces that feel cold and lifeless. However, with the color confidence trend, you can use vibrant colors and natural light to bring glamor, fun, and happiness to your design.

Jessica Helgerson Interior Design

Made with Squarespace

Jessica Helgerson is an interior designer who designs functional, beautiful, well-crafted objects and spaces using artificial and natural materials. I love how her interior design website showcases different portfolio examples in a visually appealing slideshow.

Sticking to a single-page structure, the site uses bold white fonts for its menu options that blend with the images displayed in the hero section.

Explore Further

• Types of Graphic Design
• Graphic Design Website Templates
• Best Website Builders for Designers
• Best Website Designs
• Best Free Logo Design Software
• Best Free Graph Makers
• Best YouTube Banner Makers
• Best YouTube Thumbnail Makers
• How to Design a Logo
• How to Design a Website

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