11 Best Social Media Scheduling Tools for 2023 (Free & Paid)

Updated Dec 1, 2022.

Are you looking for the best social media scheduling tools to help you plan, manage, and post content in 2023? With the ever-evolving digital landscape, it can be challenging to stay up to date on all the new tools and services that are available to help you manage your social media presence. Luckily, we’ve done the hard work for you, and here are our top 5 picks!

Adobe Express icon

Adobe Express

A free and comprehensive social media scheduler and analytics tool that offers an intuitive interface, auto-scheduling, and powerful analytics.
Hootsuite icon

Hootsuite

Hootsuite makes it easy to create and schedule social media content in advance and easily track results and thus improve social media ROI.
Buffer icon

Buffer

It is perfect for quickly creating and scheduling content across multiple social media platforms (even if you do not have top tech skills).
SocialPilot icon

SocialPilot

An easy-to-use scheduling and management social media tool with powerful collaboration features for multiple team members
CoSchedule icon

CoSchedule

A comprehensive content calendar and marketing suite that helps you plan, organize, create, and schedule social media posts.

Our work is supported by affiliate commissions.

When it comes to managing a business's social media presence, scheduling is a key. It can help you to post on a regular basis and gives you the opportunity to plan ahead, prepare content, and increase efficiency. Automating social media can help you to stay organized and come up with creative content that will engage your audience. 

Today, there are many scheduling tools to choose from, each with its own unique features and advantages. In this blog post, we'll explore some of the best social media scheduling tools for 2023, and what they offer.

From free options to premium solutions, there's sure to be one that fits your needs. We'll also explain how to choose the best option for you and provide the FAQ about these tools. So, let's get started!

Best Social Media Scheduling Tools

1. Adobe Express Content Scheduler

Best Free Social Media Scheduler

Editor’s Take
9.1 out of 10
Best for
Free but feature-packed plan
Price
Free – $9.99/month
Annual discount
16%
Promotion
Free Plan

Looking to manage your social media content in one easy-to-use platform? Look no further than Adobe Express Content Scheduler. We love this tool since you can easily use it to plan, schedule, preview, and publish content across your social media platforms, including Instagram, Facebook, Twitter, Pinterest, and LinkedIn. In addition, it is designed to save you time by streamlining your content creation process!

Try Adobe Express

Adobe Express Content Scheduler is an innovative content scheduling tool that makes it easier for professionals to manage their content needs effectively. 

This comprehensive suite of tools allows users to create a custom content social media calendar that ensures their content is delivered to the right audience at the right time for FREE.

Key Features

  • Plan and Schedule Posts: Adobe Express Content Scheduler allows users to easily plan and schedule posts across social media channels. You can also save time by scheduling posts in batches or customizing your own post queues.
  • Visualize the Content Pipeline: It provides an intuitive visual view of content pipelines and campaigns. You can easily see where your content is heading and monitor the progress of campaigns.
  • Measure Performance: You can also gauge how successful your campaigns are with reliable performance metrics, such as engagement rate, response rate, and reach. You can easily compare different media channels and adjust accordingly to ensure maximum reach and engagement with your content.
  • Preview Mode: This tool also comes with a preview mode, so you can see exactly how your content will look before it goes live. It helps ensure that your content is consistent and up-to-date across all channels.
  • Connect to Different Social Media: By using this Adobe Express Content Scheduler, you can easily connect to your social network accounts on Instagram, Facebook, Twitter, Pinterest, and LinkedIn and seamlessly post content across the channels. 

Pricing

Adobe Express- Pricing Plan

Adobe Express Content Scheduler offers two pricing options – Free and Premium.

  • The Free plan for the content scheduler includes all the core features so that you can start making content immediately. In addition, there is no time limit on how long you can use the free plan.
  • The Premium plan ($9.99/user/month) offers advanced features, such as custom workflows, an unlimited number of content pieces, access to premium editing tools, and more.

Pros

  • Allows you to connect to multiple social accounts
  • Provides a visual view of the content pipeline
  • Offers powerful performance metrics
  • Preview mode helps ensure content consistency
  • Simple drag-and-drop interface
  • The free plan allows you to start making content immediately

Cons

  • Restricted to the Adobe ecosystem and does not integrate with other tools
  • Limited customization options on the Free plan
  • A free plan allows posting only up to 2 scheduled posts every calendar month
  • No direct integration with third-party apps

Bottom Line

Adobe Express Content Scheduler is an easy-to-use content scheduling tool that helps you plan, schedule, and publish content across the five most popular social media accounts. 

With intuitive visuals and advanced performance metrics, you can easily monitor the progress of campaigns and ensure maximum reach and engagement with your content.

Plus, the Free plan allows you to start making content right away. So whether you’re a beginner or a professional, Adobe Express Content Scheduler is a great choice for managing your social media efforts.

2. Hootsuite

Top Social Media Scheduling Tool For Customer Engagement

Editor’s Take
8.8 out of 10
Best for
Customer engagement
Price
Free – $739/month
Annual discount
No
Promotion
Free Trial

Hootsuite App has many features that make managing your social media performance more efficient. From intuitive navigation to powerful analytics, the app helps keep up with your social media presence from one central hub.

Try Hootsuite

Hootsuite allows users to manage social media, create and share content, see the analytics of their posts, and more- all from one place. This social media scheduling platform is incredibly user-friendly and makes managing multiple social network accounts a breeze.

With Hootsuite, you can connect up to 35 different social media accounts, schedule and publish content in advance, and monitor your followers’ engagement with each post.

Key Features

  • Engage Customers: Hootsuite allows you to engage with customers and build relationships easily. You can respond to customer messages, create polls, monitor brand mentions, and create targeted campaigns.
  • Schedule Posts: This tool has a scheduler feature that allows planning and scheduling social media posts in advance. 
  • Monitor Analytics: It provides detailed analytics of your social accounts. You can track user engagement, Twitter reach, and other metrics to understand how your campaigns are performing.
  • Advertise Content: This social media scheduler allows you to easily advertise content on social networks, such as Facebook, Instagram, and LinkedIn. You can create targeted campaigns to reach more customers and increase brand awareness.
  • Team Collaboration: Hootsuite lets you collaborate with team members to create and manage campaigns. You can easily assign tasks, monitor progress, and ensure efficient team collaboration.

Pricing

Hootsuite- Pricing Plan

Hootsuite offers four pricing options – Professional, Team, Business, and Custom.

  • The Professional Plan is ideal for individuals looking to manage their accounts on the go, with one user and up to 10 social network accounts. This plan includes basic reporting, scheduling, and monitoring features.
  • The Team Plan is great for small marketing teams of up to 3 users with up to 20 accounts. With this plan, you can assign roles & permissions to your team members.
  • The Business Plan is perfect for larger teams of up to 5 users and up to 35 social accounts. It provides advanced reporting and analytics, inbound/outbound tagging, and customer support.
  • The Custom Plan is designed for large enterprises that need more control over their social media profiles, with 5+ users and 50+ accounts. You can customize this plan depending on your needs.

Pros

  • Extremely user-friendly
  • Can save time by scheduling your posts
  • Analyze post performance with detailed reports
  • Can manage multiple social media accounts in one place
  • Streamline team efforts with user collaboration and assignment features
  • Comprehensive customer support

Cons

  • Some users reported integration issues with Twitter, LinkedIn, and Pinterest
  • More expensive than some alternatives
  • The basic plan includes only basic reporting, scheduling, and monitoring features
  • Some users reported bugs and glitches

Bottom Line

Hootsuite social media scheduler is an excellent platform for managing multiple social media campaigns in one place. It has a user-friendly interface and provides detailed reports to analyze post-performance.

Still, some users have reported integration issues, and the Pro version does not include all features. So, if you want to test this tool, you need to pay a fortune!

3. Buffer

Top Social Media Scheduler for Small Businesses

Editor’s Take
8.5 out of 10
Best for
Solopreneurs and SMEs
Price
Free – $100/month
Annual discount
Get two months free
Promotion
Free Plan

Buffer is a beloved social media management tool that has more than 140,000+ users. Buffer was the first company to come up with a feature that allows people to set time slots in advance. Besides, Buffer's defining feature is its simplicity and functionality. You can even create and save templates for multiple messages to quickly post across multiple platforms.

Try Buffer

Buffer is a powerful and affordable social media scheduler with a simple interface that can help small businesses and teams easily manage their social media performance.

Buffer is always coming up with new, innovative features that help make your social media experience better. For example, their suggested media feature and Instagram direct scheduling are both very useful functions for SMEs.

Key Features

  • First Comment Scheduling: You can easily schedule your first comment on Instagram, for example, to engage your audience better. This is a nice way to spark discussions and make the thread appear live.
  • Analytics: With Buffer, you can get the Buffer Analyze tool that will allow you to understand your audience, create appropriate content that they like, and measure its performance.
  • WordPress, iOS, and Chrome Integrations: This social media scheduling tool integrates with WordPress, iOS, and Chrome to easily manage your social media campaigns from any device.
  • Engagement Tools: Buffer has engagement tools that allow you to respond easily to comments, messages, and questions from your audience.
  • Social Inbox: This feature allows you to monitor conversations across your channels in one place.

Pricing

Buffer- Priing Plan

Buffer offers its users four pricing plans – Free, Essentials, Team, and Agency.

  • The Free plan is great for individuals who are just starting out and includes basic publishing tools and a landing page builder.
  • The Essentials plan ($5/month/channel) is designed for small teams and businesses and includes all the features of the Free plan plus advanced analytics & engagement tools.
  • The Team plan ($10/month/channel) is suited for larger teams and businesses. It includes all features of the Essentials plan plus unlimited team members & clients and easy, clear, exportable reports.
  • The Agency plan ($100/month/ 10 channels) is designed for agencies and organizations with multiple clients. It includes all the features of the Team plan plus custom access & permissions and agency-friendly pricing.

Pros

  • Great for small businesses and solopreneurs
  • Easy to use
  • Powerful scheduling capabilities
  • Integrations with WordPress, iOS, and Chrome
  • Social Inbox for monitoring conversations in one place

Cons

  • The analytics for the free plan function is quite basic
  • Pinterest and Instagram features are limited
  • If you have a large business or agency, you should look for other enterprise-grade solutions like Hootsuite.

Bottom Line

Buffer is a great tool for small businesses and teams looking to manage their social media presence. This social media scheduling tool is easy to use, has powerful scheduling capabilities, and integrates with WordPress, iOS, and Chrome

However, it’s important to note that Buffer’s analytics function is quite basic compared to other tools, and the engagement tools are a bit limited. As a result, it may not be suitable for large businesses with multiple clients.

4. SocialPilot

Easy Social Media Scheduling with a Handy Content Creation Tool

Editor’s Take
8.2 out of 10
Best for
Straightforward interface
Price
$25.50/month – $170/month
Annual discount
15%

SocialPilot is one of the most affordable and easy-to-use social media marketing tools available. It lets you post on Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google My Business, all from one platform. We love SocialPilot since it has been designed for easy social media schedules to make marketing campaigns more effective.

Try SocialPilot

SocialPilot is an all-in-one social media management tool that offers businesses and professionals a wide range of features, such as bulk scheduling, content curation, and RSS feeds automation

Key Features

  • Social Media Scheduling: SocialPilot allows you to schedule your posts across multiple networks such as Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and Google My Business. Additionally, the app also supports automated scheduling, allowing you to post content on multiple channels timely.
  • Social Media Calendar: An easy-to-use calendar view of your upcoming posts. It helps you to keep track of the content you need to post, making it easier to plan your social media strategy.
  • Bulk Scheduling: SocialPilot's bulk scheduling feature allows you to quickly schedule an entire week of posts in just a few clicks.
  • Content Curation: With its content curation feature, you can find relevant content to post on your social network accounts. It makes it easier to quickly fill up your social media calendar with engaging content.
  • RSS Feeds Automation: SocialPilot's feed automation feature allows you to automatically post content from your favorite social media sites and blogs. It is a great way to update your social platforms with fresh content.

Pricing

SocialPilot- Pricing Plan

SocialPilot offers four pricing options – Professional, Small Team, Agency, and White Label.

  • The Professional plan ($25.50/month) allows managing 10 social media accounts with 1 user.
  • The Small Team plan ($42.50/month) allows handling 20 social media accounts with 3 users and unlimited clients.
  • The Agency plan ($85/month) allows managing 30 social media accounts with six users and unlimited clients.
  • The White Label plan ($179/month) allows handling 50 social media accounts with unlimited users and clients and creating white label reports.

Pros

  • Has a simple and straightforward interface
  • Allows creating customized social media content
  • Supports bulk scheduling 
  • Offers an easy-to-use social media calendar view of upcoming posts
  • Provides RSS feed automation
  • Generates White Label reports

Cons

  • One user in a Professional plan
  • No reporting or analytic features are available for the basic plan
  • Limited customization options for scheduling posts

Bottom Line

SocialPilot is an excellent social media scheduler for marketing teams and professionals. Its comprehensive features, easy-to-use interface, and affordable paid plans make it a great choice for managing your accounts on major social networks.

However, this tool does not have a free plan, and its free trial is only valid for 14 days. It also lacks some essential analytics and reporting features, which could be a dealbreaker for some users.

5. CoSchedule

Top Social Media Scheduling Platform with Unique Content Calendar

Editor’s Take
7.8 out of 10
Rating
8.6/10
Best for
Content calendar
Price
Free – $29/user/month
Annual discount
No
Promotion
Free Plan

CoSchedule is a social media management tool with a convenient social media calendar that allows you to publish and schedule content across multiple social channels. With CoSchedule, you can pre-plan and post your content on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. Besides, by integrating with blogging tools such as WordPress and Hubspot, this tool allows you to manage and post your blogs all in one spot.

Try CoSchedule

CoSchedule is an excellent content marketing platform that helps marketers stay on track, finish tasks on time, and keep a satisfied workforce. Its easy drag-and-drop calendar and user interface make it simple to collaborate and schedule all of our projects in one place.

Rather than having to use several different tools for managing projects, CoSchedule enables users to do everything in one place. With an all-in-one dashboard, you can easily plan projects, engage with teams and maintain records of your content calendar.

Key Features

  • Marketing Calendar: CoSchedule’s marketing calendar helps teams stay organized and plan their content strategy for the week, month or year. You can easily drag and drop tasks, keep track of deadlines, and review past performance.
  • Analytics Dashboard: This tool has a great analytics dashboard that provides deep insights into your content performance, allowing you to measure how well the campaigns are performing and make adjustments as needed.
  • Content Library: Its content library helps teams store and organize their content in one convenient place, ensuring that all team members have access to it.
  • Collaboration Tools: CoSchedule’s collaboration tools allow you to easily share and discuss ideas with your team. With its Kanban boards and integration with Slack and Asana, you can easily keep track of tasks and projects. 
  • Social Scheduling: This social scheduler makes it easy to promote your content across multiple channels. With its ReQueue function, you can set your social media accounts on autopilot. 

Pricing

CoSchedule- Pricing Plan

CoSchedule offers three pricing plans – Free Marketing Calendar, Pro Marketing Calendar, and Marketing Suite.

  • Free Marketing Calendar is the basic plan that allows you to schedule and organize your content. It includes personal project & task management features, social media publishing of up to 2 profiles, marketing & project management integrations, and unlimited marketing projects.
  • The Pro Marketing Calendar ($29/user/month) is an advanced plan that includes additional features such as unlimited calendar views, automated workflow, team collaboration tools, unlimited social media publishing, bulk scheduling, analytics, and priority support.
  • The Marketing Suite plan is the most comprehensive option and includes all of the features from the Pro plan plus additional features such as detailed analytics, Kanban boards, custom branding, content library integrations, and advanced targeting and automation.

Pros

  • Convenient marketing calendar that helps to keep track of deadlines
  • A simple drag-and-drop interface makes it easy to use
  • Unlimited calendar views and marketing projects
  • Kanban boards help you prioritize tasks
  • Detailed analytics dashboard to measure performance

Cons

  • Users report glitches during testing
  • Analytics dashboard for the free plan is limited in its capabilities.

Bottom Line

Overall, CoSchedule is an all-in-one marketing calendar that helps teams plan and execute their content marketing strategy. Its paid plans include powerful collaboration tools, detailed analytics, and social scheduling capabilities, making it easy for teams to stay organized and on track.

Still, CoSchedule’s analytics dashboard for the free plan is limited in its capabilities and is not a proper choice if you are searching for something more powerful and personalized. 

6. Agorapulse

Top All-In-One Scheduling Tool For Inbox Management

Agorapulse- Take Control of Your Social Media

Agorapulse is a comprehensive social media management tool that offers four key features for managing your social media presence: publishing, inbox, monitoring, and reporting. Its unified social inbox gives you the power to manage all your incoming social media messages, comments, and reviews in one easy-to-use place. 

Agorapulse's intuitive publishing not only lets you plan and collaborate on content but also schedules it for all your social channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Business.

Key Features

  • Integration with Different Social Media: This social media scheduler allows you to integrate different accounts into one platform. With this integration, you can quickly and easily manage posts across different channels.
  • Social Media Inbox: Agorapulse’s social media inbox allows you to monitor brand mentions and measure customer engagement.
  • Schedule Posts: You are able to create a content calendar to keep track of your scheduled posts.
  • ROI Tools: Agorapulse has powerful analytics and reporting tools that allow you to track sales, leads, and traffic and the return on investment (ROI).
  • Intuitive Publishing: You can easily create, schedule, and share posts with just a few clicks. The platform also allows you to customize your post according to the specific needs of each individual account or social media channel. 

Pricing

Agorapulse- Pricing Plan

Agorapulse offers four different pricing plans for users to choose from, allowing them to select the plan that best suits their needs – Free, Pro, Premium, and Enterprise.

  • The Free plan is great for those just getting started, offering basic features such as monitoring of up to three social media profiles and access to limited reports.
  • The Pro plan ($79/month) is recommended for businesses that have higher demand. It provides monitoring of up to 10 profiles and access to more detailed reporting.
  • The Premium plan ($199/month) up to 20 profiles.
  • Finally, the Enterprise plan (custom price) is ideal for businesses with large teams and extensive requirements, including the ability to monitor up to 40+ profiles.

Pros

  • All-in-one tool with many scheduling and reporting functions
  • Integrates with numerous social media platforms
  • Robust user management system with easy assignment and delegation of tasks
  • Content calendar to track tasks and campaigns
  • Detailed analytics for posts, campaigns, and followers

Cons

  • Costly pricing plans
  • Does not include the Pinterest scheduling feature
  • Can get overwhelming for users with complex social media management needs

Bottom Line

Get started with Agorapulse today and see how easy it is to manage your social network accounts! Uncover detailed insights about your posts, campaigns, and followers with this all-in-one tool. 

Its visual calendar and easy task delegation will help streamline your workflows. Still, Agorapulse may not be the ideal choice if you require Pinterest scheduling or want to keep your costs low.

7. Sendible

Best Social Media Scheduling Tool For Marketing Agencies

Sendible- Manage social media at scale

Sendible is a great social media management platform with strong team publishing capabilities. In addition, it allows users to manage multiple accounts from a single, centralized dashboard. This makes it easy to track all the conversations happening across multiple accounts.

Key Features

  • All-in-One Dashboard: Sendible provides an all-in-one interface for managing and monitoring your social media accounts, campaigns, customer interactions, and more. This dashboard makes it easy to plan and execute campaigns, track performance, and analyze data all from one place.
  • Team Collaboration: The platform allows you to collaborate with team members, assign tasks and track progress through a single interface. This feature makes it easy to keep projects on track and meet deadlines.
  • Reporting & Analytics: This social media scheduling tool provides comprehensive reporting and analytics that allow you to track campaigns' performance and measure your efforts' effectiveness. This data can be used to optimize strategies, improve customer engagement and increase ROI.
  • Social Publishing & Monitoring: Sendible enables you to create, schedule, and publish content across various social media platforms. It also provides a way to monitor customer conversations so that you can quickly respond to comments and questions.
  • Social Listening Tool: With this social platform, you can monitor brand mentions, products, and services. This way, you can stay up-to-date on what your customers say and use this data to improve customer engagement and create better experiences.

Pricing

Sendible- Pricing Plan

Sendible offers four pricing plans at a competitive rate – Creator, Traction, Scale, and Custom.

  • The Creator plan ($29/month) is used by smaller businesses and freelancers to manage up to one brand with limited features.
  • The Traction plan ($89/month) is created for growing businesses and startups who want to manage up to four brands with streamlined collaboration and content creation features.
  • The Scale plan ($199/month) is designed for businesses that want to manage up to seven brands with advanced features, such as AI-powered insights and unlimited team members.
  • The Custom plan (custom price) is created for businesses that need more than seven brands managed and require custom features and solutions.

Pros

  • Ideal for teams & agencies
  • Easy and friendly interface
  • Connect with multiple channels with ease
  • Create custom reports and monitor brand mentions
  • Schedule your posts in bulk to save time and effort

Cons

  • Costly for individual users
  • Offers only paid plans with a free trial
  • Shows only Twitter posts whenever you search related hashtags or keywords

Bottom Line

Sendible is the ideal social media management tool for small & big teams and agencies. With its easy-to-use interface and powerful analytics, it’s an invaluable tool for businesses who want to maximize their social media performance. However, its features come at a cost.

8. SocialBee

Best Social Media Posting Tool With Canva Integration

SocialBee- More Leads, Less Effort

SocialBee is one of the best overall social media management tools available. Its features are easy to use and navigate, and the plans are budget-friendly. For example, you can categorize posts so that similar content is grouped together, making scheduling a breeze. 

A key feature that sets SocialBee apart is its integration with Canva. This option allows you to create stunning visuals for your social media posts using the Canva editor.

Key Features

  • Canva Integration: SocialBee's Canva integration allows users to make quick and beautiful designs for their social media posts without leaving the platform. Consequently, you can create stunning pictures and video content!
  • Content Calendar: This tool allows creating a social media calendar for your media posts. It will help you plan your posts in advance, keep track of the content you need to publish, and ensure their posts are consistent.
  • Analytics: SocialBee provides users with in-depth analytics on social network accounts. This function will allow you to measure the success of their campaigns and see which content works best for their target audience.
  • Posting Tools: They include automatic posting, content curation, and bulk uploads. Whether you want to manually post or set up automated campaigns, SocialBee has the features you need.
  • Category-Based Scheduling​: SocialBee makes it easy to sort your content into categories and schedule them accordingly. It ensures that you are sharing a balanced mix of content and providing value to your followers. 

Pricing

SocialBee provides a 14-day trial and different pricing plans for solopreneurs, small businesses, and agencies.

SocialBee- Pricing Plan

Solopreneurs and small businesses have three pricing options:

  • Bootstrap ($19/month) allows you to manage five accounts and have one user per workspace and one workspace.
  • Accelerate ($39/month) – the same but 10 accounts.
  • Pro ($79/month) – 25 accounts, 3 users per workspace, up to 5 workspaces.
SocialBee- Agency Pricing Plan

Agency plans have four different pricing options:

  • Pro25 ($79/month) allows you to handle 25 accounts with three users per workspace and five workspaces.
  • Pro50 ($149/month) offers you to manage 50 accounts and have five users per workspace and ten workspaces.
  • Pro100 ($279/month) permits you to handle 100 accounts and have five users per workspace and 20 workspaces.
  • Pro150 ($379/month) allows you to manage 150 accounts with five users per workspace and 30 workspaces.

Pros

  • Offers affordable plans and subscription packages
  • Provides strategies and analytics for campaigns
  • Enables quick scheduling of social media posts
  • Features extensive customizability so that you can tailor campaigns to fit your brand
  • Integrates with other popular social media platforms for easy cross-promotion
  • Allows you to collaborate with team members

Cons

  • The app can be a bit difficult to use for those who are not tech-savvy
  • The platform does not support YouTube yet
  • Has no social media inbox

Bottom Line

If you want to get an efficient and affordable tool to manage your social media accounts in one place, SocialBee is the right choice. With its comprehensive suite of features and analytics, SocialBee can help you customize your campaigns to fit your brand and maximize engagement.

Still, the platform does not support YouTube yet, and its user interface can be challenging for beginners.

9. Sprout Social

Best Full-Stack Social Media Scheduler for Any Business Type

Sprout Social- A powerful solution for social media management

One of Sprout Social's most unique features is its content library, which makes it easier for users to store and organize their content. The library includes a variety of templates, such as images and videos, that users can customize to their brand’s image.

Sprout Social’s platform is designed for ease of use, which simplifies social publishing, engagement, reviews, analytics, and social listening for their customers.

Key Features

  • Publishing & Scheduling: Sprout Social offers a comprehensive publishing and scheduling platform that allows you to create, edit, review, and post content easily. You can streamline your content creation process and increase the efficiency of social media campaigns.
  • Customer Engagement: This tool provides you with a complete set of tools to interact and engage with your followers on social media. You can monitor conversations, respond quickly to customer inquiries, and use various analytics and reporting options to track your engagement efforts.
  • Analytics & Reporting: It comes with comprehensive analytics and reporting features. You can track key performance metrics, such as reach, engagement, and sentiment.
  • Listening: Sprout Social’s listening feature allows you to monitor the conversations happening around your brand and quickly respond. You can use keyword tracking, sentiment analysis, and other tools to understand how people are responding to your brand.
  • Employee Advocacy: With this social media scheduler, you can provide a platform for employees to share content with their networks. You can easily create campaigns and track the performance of employee-shared content.

Pricing

Sprout Social- Pricing Plan

Sprout Social offers four pricing options – Standard, Professional, Advanced, and Enterprise.

  • The Standard plan ($249/user/month) is the most basic and affordable plan, offering essentials like collaboration, scheduling, content management, link tracking, reporting, and analytics.
  • The Professional plan ($399/user/month) includes all of the features from the Standard plan, as well as additional features like unlimited social profiles, competitive reports, scheduling for optimal send times, and trends analysis for Twitter keywords and hashtags.
  • The Advanced plan ($499/user/month) includes all of the Professional features plus even more comprehensive reporting, role-based access, digital asset, a content library, and automated link tracking.
  • Finally, the Enterprise plan (custom price) is the most comprehensive plan with all of the features from the other plans, plus advanced team management and API integration.

Pros

  • A central library of multimedia assets
  • An advanced set of features for team collaboration
  • Data-driven insights for smarter decision making
  • Robust reporting and analytics capabilities
  • Integrated social listening tools to monitor conversations
  • Intuitive scheduling and publishing tools
  • Comprehensive customer support options

Cons

  • Quite expensive for individual users
  • Missing a re-queue feature for social media automation

Bottom Line

Sprout Social is an effective social media management platform that offers various tools for businesses and teams. 

With its advanced features for collaboration, reporting, analytics, customer support options, and social listening tools, it is a great choice for teams or businesses looking to enhance their social media presence.

However, for individual users, it may be too expensive.

10. eClincher

Top Social Media Platform to ​​Strategize, Optimize, and Measure ROI

eClincher- Social Media Management Platform

eClincher is one of the top social media tools for managing accounts on all major social networks, including Instagram, Facebook, Twitter, Pinterest, LinkedIn, Google My Business, TikTok, YouTube, WordPress, Yelp, and many more. 

This social media schedule tool provides users with an array of features that make it easy to optimize and manage your presence on social media.

With eClincher, you can easily schedule posts, monitor conversations, and analyze the performance of your campaigns across all your accounts. You can even set up automated responses and create unique content for each of your networks.

Key Features

  • Cross-Network Social Publishing: With this feature, users can post to Facebook, Twitter, LinkedIn, and Instagram from one central dashboard. It means you can easily manage and monitor your social media presence without having to switch between multiple accounts.
  • Auto Post with RSS Feeds: Posting content can become a burden since you must always be on top of your accounts to ensure they are current and engaging. eClincher offers an RSS feed feature that lets you post content automatically and consistently.
  • Engagement In Real Time: eClincher is your new best friend for engaging with customers in real-time. You can search for conversations, respond to comments and messages, and follow up with customers quickly.
  • Reputation Management: By using this tool, you can increase your online reputation by monitoring conversations and mentions. You'll be able to quickly answer customer questions, analyze negative commentary, and more.
  • Social Inbox: eClincher's social inbox provides an easy way to manage all your messages and conversations in one place. You can quickly reply to comments and messages, so you never miss an opportunity to engage with your followers.

Pricing

eClincher- Pricing Plan

eClincher offers three pricing options for its users – Basic, Premier, and Agency.

  • The Basic plan ($65/month) comes with basic features such as social scheduling, automated posts with RSS feeds, and searching & filtering. In addition, it includes one user, ten profiles, and 24/7 live support.
  • The Premier plan ($175/month) offers all the features included in the Basic plan, plus more advanced features, such as analytics and reporting, influencer management, engagement & listening, and customer support. In addition, it includes three users, 20 profiles, and 24/7 live support.
  • The Agency plan ($425/month) is perfect for agencies, as it offers all the features included in the Basic and Premier plans, plus additional features such as team collaboration and productivity reports. In addition, it includes six users, 40 profiles, and 24/7 live support.

Pros

  • Has a centralized inbox and unlimited team collaboration
  • Provides comprehensive analytics and performance reports to measure campaign success
  • Includes auto post with RSS feeds
  • Offers reputation management features
  • Contains an inbuilt media library

Cons

  • No free plan 
  • The interface can feel a little cluttered for novices
  • Limited customization options in the Basic plan

Bottom Line

Overall, eClincher is an effective tool for managing your social media accounts across multiple networks. Its powerful features make it a great choice for any type of business. It's definitely worth a try!

However, if you want to try this tool for free, it has no free plan but offers a 14-day free trial, which you can use to assess your needs and decide whether it's the right for your business.

11. MeetEdgar

Top Social Media Poster with Automatic Scheduling

MeetEdgar- The unique social media management tool that schedules for you

MeetEdgar is a social media tool that helps you to schedule unique posts with its evergreen content posting feature, so your queue is never empty. Instead, schedule your post once, and it will automatically save it to the library for you to use again.

MeetEdgar supports Twitter, Facebook, Instagram, Pinterest, and LinkedIn. With its easy-to-use interface, successfully executing your social media strategy has never been easier!

Key Features

  • Automatic Scheduling: MeetEdgar automatically pulls posts from your library of content and schedules them for you. You can set how often Edgar should post or customize the frequency of specific categories of posts.
  • Content Library: This tool stores all your content in a library that you can access from the dashboard. You can categorize your content and easily pull from it when scheduling a post.
  • Category System: MeetEdgar's category system is designed to help you organize your content. It allows you to create folders and add content into them, making it easy to find the right posts for your audience and optimize them.
  • A/B Testing: With MeetEdgar, you can A/B test your headlines to optimize for engagement. You can also utilize its analytics feature to analyze what works best for your campaigns.
  • Post Generator: MeetEdgar's post generator helps you to create content quickly and easily. You can pick from a variety of templates, keywords, or topics to generate content ideas.

Pricing

MeetEdgar- Pricing Plan

MeetEdgar has two different pricing plans – Eddie and Edgar.

  • Eddie pricing plan ($24.91/month) is great for side hustlers and those who are just getting started and allows you to manage five social accounts. It includes unlimited scheduled posts, ten weekly automations, four content categories, and 20 team members.
  • Edgar pricing plan ($41.58/month) is perfect for brands, small businesses, and agencies that need to manage 25 accounts. It includes unlimited scheduled posts, 1,000 weekly automations, unlimited content categories, and 20 team members.

Still, you can get a free 7-day trial with any plan!

Pros

  • Powerful automation features
  • Analytics & A/B testing
  • Content library
  • Time-saving workflow 

Cons

  • Limited reporting features
  • Not ideal for beginners due to its complicated interface
  • Lacks integration with other platforms

Bottom Line

MeetEdgar is an excellent social media scheduling tool with powerful automation capabilities and a content library for content curation. With its powerful features, successfully executing your social media strategy has never been easier! 

However, its complicated interface makes it less ideal for beginners, and its reporting options are limited. Nevertheless, MeetEdgar is an excellent tool that can help you save time and resources!

FAQs

What is a social media scheduling tool?

A social media scheduling tool is an automated system that allows users to schedule and share posts on social media platforms. Social media scheduling tools help users to better manage their social media presence in terms of timing, content, and consistency.

What are the benefits of social media scheduling?

Social media scheduling has become an essential tool for managing digital marketing campaigns. Scheduling posts ahead of time can help businesses save time, optimize their messaging, and ensure a consistent presence on social media. Scheduling also makes it easier for businesses to engage with their followers promptly.

What does a social media scheduler do?

– Automates the process of posting to different social media platforms. It eliminates the need to post content to each social media platform manually, saving you time and allowing you to focus on other tasks.
– Enables you to create content, schedule posts, and track analytics – all in one place.
– Helps you measure the success of your campaigns with detailed analytics and adjust your strategy accordingly.

How do I schedule all my posts on social media?

To start, choose a social media scheduler, sign up, and connect your accounts! Consider what content you want to post and when. You can use social media management tools to understand your audience better. Then, you can schedule posts at different times on different platforms or publish them all at once on all channels.

What’s the cheapest social media scheduler?

One of the cheapest social media scheduling tools is Buffer. For $5/month, you can schedule and publish your social media content on an unlimited number of channels, including Facebook pages, multiple Twitter accounts, Instagram, and so on. Plus, Buffer's user-friendly interface makes it easy to schedule posts in just a few clicks.

What Is the Best Free Social Media Scheduler?

Many social media scheduling tools have free versions that offer basic features, but if you're looking for a free social media scheduler that still offers all the advanced features you need for your business, look no further than Adobe Express Content Scheduler.

With this tool, you can create and schedule content to post on different social media accounts in a single place. You also get advanced analytics to track the performance of your posts, plus a range of scheduling options to tailor your content delivery. Still, its free plan allows posting only up to 2 scheduled posts every calendar month!

Other free social media scheduling tools include Buffer, CoSchedule, and Agropulse. For example, Buffer is a good option for its first comment scheduling, social inbox, and Instagram direct scheduling. 

CoSchedule is a great tool for its visual calendar and collaboration functionality. 

Agorapulse has advanced analytics and ROI tools to track the success of your posts, social media inbox, and intuitive publishing feature.

It really depends on what features you need for your social media management. But no matter which tool you choose, make sure it fits your business goals and provides the features you need. And, of course, it doesn't hurt to take advantage of free plans when available! So, what are you waiting for?

Best Overall

Adobe Express Content Scheduler

A free and comprehensive social media scheduler and analytics tool that offers an intuitive interface, auto-scheduling, and powerful analytics.
Best for Powerful Automation

Hootsuite

makes it easy to create and schedule content in advance and easily track results.
Best for Simple Interface

Buffer

It is perfect for quickly creating and scheduling content across multiple social media platforms.
Best for Team Collaboration

SocialPilot

An easy-to-use scheduling and management social media tool with powerful collaboration features for multiple team members.
Best for Content Calendar Feature

CoSchedule

comprehensive content calendar and marketing suite that helps you plan, organize, create, and schedule social media posts.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.