208 Powerful Facebook Statistics and Advertising Facts To Grow Your Business Faster (2022)
Why bother with Facebook marketing for your online business?
Imagine picking up the phone and making 1.79 billion sales calls.
Or knocking on 1.79 billion houses to demonstrate your product.
It’s sheer madness! Not to mention, it’s an impossible feat considering you have just 24 hours in a day to reach 1.79 billion people across the globe.
Or is it?
Enter Facebook. An online destination where 1.79 billion people come together to exchange ideas, socialize, and communicate every single day. Each of these individuals falls into a specific category –
- Common Folks – Everyday people looking to connect with their loved ones. Perfect demographic to introduce your products and convert a passive audience into active followers.
- Professionals – Job seekers looking to find career vacancies and business opportunities. Ideal to fill up any career positions that your company is looking for.
- Brands – Large business organizations that use Facebook for brand awareness and maintain a large following to introduce their products. Especially great for small businesses to collaborate and leverage instant growth through a marketing strategy.
- Celebrities – From Hollywood’s biggest stars to the best athletes in the sporting world, everyone’s endorsing products on the biggest social media platform of the world. Facebook is a great place for influencer marketing campaigns.
We could go on but you get the point. Facebook marketing allows you to reach your preferred demographic and access to 1.79 billion users every day.
But that’s not enough! Without research and analysis, you’re an uninformed deer frozen in headlights.
208 Powerful Facebook Statistics of 2022
Let these insightful Facebook facts and statistics clear out all your confusion so you can create a Facebook marketing action plan to achieve unrivaled business growth.
Facebook User and Usage Statistics
It’s been said over and over again – Facebook is the world’s most popular social media platform. And with popularity comes users from various demographics and distinct usage trends.
Every Facebook marketing strategy starts with knowing your users and creating custom content and campaigns to attract their interests.
Sounds easy but it’s completely far from it.
Just ask yourself, who’s going to answer the following questions:
- How often does the average user comment, like, and share posts?
- How much time does he or she spend on Facebook?
- Do they use mobile devices or desktops to access Facebook?
- Which geographical location do the majority of Facebook users come from?
- How likely do users share their information with marketers?
- How many of these users are problem users?
- How many new profiles are added each day to Facebook?
- Do senior citizens love to use Facebook?
- How many messages are exchanged every day on Facebook?
Now that sure is a lot of questions to answer. Luckily, for you, we’ve performed the hard work while you get to access all of this information within minutes.
Using this information you can target users with relevant advertising and leverage user intent to grow your business.
Let’s uncover these super stats.
1. Over 1.79 billion active people access Facebook every day in 2020, with users accessing Facebook up to 8 times in a single day via website or app (Zephoria, AdEspresso)
2. The average Facebook user makes 5 comments, likes 13 posts, shares 1 article, and clicks 12 ads per month. (BusinessofApps)
3. The average time users spend on Facebook is clocked at 35 minutes per day. (AdEspresso)
4. 78% of US consumers have discovered new products while browsing Facebook. (AdEspresso)
5. 47% of Facebook users use mobile devices exclusively to access the platform while 31.8% of users use their desktop. (AdEspresso)
6. 45% of Americans get their daily news through Facebook. (PewResearch)
7. There are 2.45 billion active registered users as of 2019, making Facebook the largest social media platform. (BusinessofApps)
8. The majority of users are from Asia (41%), Europe (16%), US and Canada (10%), and other parts of the world (33%). (BusinessofApps)
9. The top 3 countries that use Facebook are – India (269 million users), US (183 million users), and Indonesia (123 million users). (BusinessofApps)
10. Although 51% of teenagers use Facebook, only 10% claim it as their preferred social media platform. (BusinessofApps)
11. 40% of people are likely to share their health data with Facebook among all tech companies. (CNBC)
12. 120 million fake accounts were found to be registered on Facebook in 2019. (BusinessofApps)
13. In 2019, 1.76 billion spam posts were removed by Facebook. (BusinessofApps)
14. 3.1% of US Facebook users were identified as ‘Problem users’, those who couldn’t control their daily usage levels and that Facebook had negatively impacted their life. (BusinessofApps)
15. 50% of US Facebook users have at least 10 interests listed on their Facebook profile. (BusinessofApps)
16. About 50% of internet users that don’t use Facebook live with someone that uses Facebook and 24% of them access posts and photos on that person’s account. (BrandWatch)
17. Facebook adds over 500,000 profiles every day, which is about 6 profiles every second. (BrandWatch)
18. 25% of Facebook users never change or update their Facebook status, 10% change their status every day, and 4% update their status multiple times in a day. (PewResearch)
19. 54% of women access Facebook for viewing videos and photos as compared to only 39% of men, 50% of women also share Facebook posts compared to 42% of men. (PewResearch)
20. 30% of US senior citizens have access to Facebook. (WishPond)
21. 19.4% of the US workforce is unable to access Facebook from their workplace while 29% of the US workforce access Facebook during their workday. (WishPond)
22. 28% of newly married couples change their relationship status within hours of getting married. (WishPond)
23. Every time a Facebook user changes their relationship status, the interaction rate increases by 225% for that post. (WishPond)
24. 10 billion Facebook messages are being sent every day. (WishPond)
25. The average Facebook user uploads 127 photos, so far, over 250 billion photos have been uploaded to Facebook, which is an average of 350 million photos uploaded every day or 243,055 photos every minute. (WishPond)
26. Due to slow internet connections in developing nations, over 200 million people use the ‘Facebook Lite’ app. (EnGadget)
27. Facebook’s family of services are used by 2.7 billion people across the globe, these include – WhatsApp, CrowdTangle, Onavo, and Facebook Inc. (HubSpot)
28. The largest demographic group on Facebook is men between the ages of 25-34 which are 19% of the total users, however, the most active group are women in the range of 25-34 which are 13%. (HubSpot)
29. Over 1.1 billion Facebook users are English speakers. (HubSpot)
30. US teens from a lower-income household earning less than $30,000 a year were 70% more likely to use Facebook over only 36% of teenagers from a family income of above $75,000. (PewResearch)
31. 42% of Facebook users have taken a break from Facebook for 12 months while 26% of users have deleted the app from their devices. (PewResearch)
32. 74% of Facebook users are among high-income earners that make more than $75,000 per year, making it the 2nd best social media platform after YouTube (83%) with the most high-income earners. (SproutSocial)
33. 88% of Facebook users use the platform to keep in touch with their friends and family, 33% use the platform for entertainment, 23% use it for news, 17% use it to follow their favorite brands and 11% use it to strengthen their professional network. (SproutSocial)
34. Senior citizens above the age of 65 are the fastest-growing demographic on Facebook with a 7% growth. (HootSuite)
35. 82% of college graduates have access to Facebook. (Omnicore)
36. Facebook accounts for 45 percent of social media visits over every other social media platform. (Omnicore)
37. Every hour, Facebook receives 317,000 status updates, 400 newly registered users, and 54,000 shares. (Omnicore)
38. Android users recorded the highest usage of mobile users of Facebook with 80.8% access, iPhone users consisted of 14.2% and other devices included 5% of usage. (Smperth)
39. 39% are marked as single Facebook users while 39% of them are marked as married, the remaining 22% were either in a relationship or didn’t disclose. (WordsStream)
40. New parents are 1.3 times more likely to use Facebook for parenting tips and mentoring compared to users without children. (WordsStream)
41.Facebook users consume content like news feed, posts, and videos on a mobile device faster than on a desktop. (WordsStream)
42. 19% of all mobile time spent on mobile devices comes directly from Facebook. (WordsStream)
43. Facebook Messenger came 2nd as the most popular messaging app with 1.3 billion users after Whatsapp which has 2 billion users. (InfluencerMarketingHub)
44. Facebook Messenger has over 300,000 chatbots to respond to people and promote businesses with over 8 billion messages exchanged to date. (InfluencerMarketingHub)
Facebook User and Usage Key Learnings
- Find the right audience among the 1.79 billion daily Facebook users. Like finding a needle in the haystack, the right audience for your brand is hidden among these daily users. Ensure to target factors such as – Country, State, Location, Age, Gender, Interests, Behavior, and Education to narrow your audience.
- Optimize content for slow internet users. 200 million Facebook users have slow internet around the world, which lets them access ‘Facebook Lite’. Ensure your content and videos are optimized and are short. Without taking too much of their bandwidth for overly long videos.
- New users are joining Facebook every day. With 500,000 profiles being added to Facebook every day, your audience will always continue to grow over time. Don’t stop promoting regularly or you’ll lose out on new users that have joined Facebook to other more aggressive competitors.
- Create mobile-friendly content. 19% of all mobile time on the internet is spent on Facebook, consider using mobile-friendly features like QR codes and Sponsored Stories that lead your customer to your Facebook Page or website store in a user-friendly manner.
- Add a Facebook Chatbot to Facebook Messenger. No time to reply to all incoming sales queries? Simply set up a free chatbot like MobileMonkey to connect with your customers. This way you can drive leads even when you’re not active on Facebook.
Facebook Advertiser Statistics
We know what you’re thinking. To be a Facebook advertiser, you absolutely must be an expert. After all, running a Facebook ad campaign takes months of understanding your audience, perfecting ad spend, interest and location targeting, and tracking performance reports.
We get it. You’ve got no experience in Facebook advertising and it all seems impossible to begin.
Give us a chance to explain why Facebook is the perfect and convenient solution for your branding needs.
Let’s keep things simple and start with the basics.
Every advertiser must have an objective like –
- Increasing website visits
- Improving user engagement on posts
- Building brand awareness
- Maximum outreach
- Store visits
- Optimum conversions
- Page likes
- Business queries
The question is what’s your ultimate game plan for your brand?
Once you’ve isolated your objective, your audience becomes clear.
Next, pick a daily and monthly budget and decide the type of ad you want to run. Pick your audience based on:
- The age group that enjoys your brand/products the most
- The gender that your brand/products target the most
- The geographical area your business operates in
- What user interests and behavior are likely to match your products or brand?
Once you’ve got these details, your audience group is narrowed down.
Finally, we have provided the advertiser statistics below to give you information on the type of advertisers found on Facebook. Using these statistics, you’ll gain information on where to spend your ad revenue and the type of ads that marketers use to boost their sales.
Let’s take a look.
45. The global advertising audience of Facebook consists of 43% female users and 57% male users. (BusinessofApps)
46. In 2020, Facebook has a total of 8 million monthly advertisers. (InfluencerMarketingHub)
47. 42% of users never follow brands on Facebook. (AdEspresso)
48. 81% of businesses choose video marketing as an effective marketing campaign on Facebook. (Hubspot)
49. 74% of Facebook users didn’t know that Facebook used their information for advertisers to personalize their ads, while 51% weren’t comfortable with Facebook sharing their information to advertisers. (PewResearch)
50. Due to the fear of their private information being collected, 54% of Facebook users in the US have changed their privacy settings in the past 12 months. (PewResearch)
51. Marketers spent 20 times more on television ads to gain 2 times more audience when compared to Facebook. (99firms)
52. 15% of US Facebook users shop on Facebook making it the 2nd best social media platform for buying products after Pinterest (47%). (HootSuite)
53. While millions of small businesses use Facebook, only 24.6% of these Facebook pages use paid media, meaning Facebook marketing helps in organic reach through the use of free marketing tools. (HootSuite)
54. Among 17 news organizations, men are twice as likely to appear on news images on Facebook than women. (HootSuite)
55. 42% of all customer service responses on Facebook Pages happened in the first hour, with 12% of responses coming within the 2nd hour of a query being raised. (Locowise)
56. The top 3 brands on Facebook pages with the highest response rate were – Virgin Media (91%), Vodafone DE (87%), and StarTimes Kenya (75%). (Locowise)
57. 44% of buyers believe Facebook is influential in their shopping decisions. (AdEspresso)
58. Over 92% of marketers use Facebook for advertising their products and brand. (Invespcro)
59. 1.5 million businesses use their ad budget on mobile advertising. (Invespcro)
60. 85% of all Facebook ads are targeted based on ‘Country’ instead of a specific location by advertisers, while 45% of advertisers target user interests in their ads. (Invespcro)
61. Advertisers spend 23% of their ad spend on post engagement, 20% on website clicks, 13% on page likes, 13% on website conversions, 10% on mobile apps install, 5% on video views, and 16% on other areas. (Invespcro)
62. On average, every advertiser posts up to 8 times on their Facebook page in a single day, with 39% of marketers increasing their posting frequency. (LyfeMarketing)
63. Only 2.6% of followers receive organic post updates on their news feed, with over 97% not seeing content posts, which is why Facebook advertising plays an important role for maximum outreach. (LyfeMarketing)
64. From 2013 to 2015, there has been an 80% increase in promoted posts by advertisers. (LyfeMarketing)
65. 42% of advertisers felt that their Facebook campaigns were successful, the other 58% weren’t sure or felt that their campaigns failed. (LyfeMarketing)
66. Samsung leads the top advertising brand with 160 million fans as of February 2020. (InfluencerMarketingHub)
67. Due to shorter attention spans with every passing year, advertisers have a total time of 2 seconds in 2020 to capture their audience, this means creating visually appealing ads instead of text. (InfluencerMarketingHub)
68. B2B advertisers spend an average of 760 minutes or 12.5 hours per week on Facebook. (SocialPilot)
Facebook Advertiser Key Learnings
- Video marketing is an effective marketing strategy. Facebook recommends .MP4 and .MOV formats. Other popular video file types are supported on Facebook too. Creating evergreen videos for long-term appeal is the perfect video marketing strategy to employ on Facebook.
- Facebook is influential in converting a lead to a sale. 44% of users check Facebook before purchasing a product. Having positive Facebook testimonials goes a long way in promoting your brand. Only 1/4th of advertisers use paid media, the rest get their sales purely through organic reach.
- Ensure your answer all customer queries in the 1st hour. Answering product queries that new customers have in the first hour improves your chance of making a sale. Otherwise, your customer may simply choose a competitor’s page with a quicker response rate.
- Create visually appealing ads to capture an audience in 2 seconds. As days roll by, the buyer’s attention span narrows down. Today 2 seconds is the time your ads have to entice the customer. Don’t waste time with long intros, instead, write compelling copy and attract your audience with stunning visuals.
Facebook Advertising and Paid Ads Statistics
In the previous section, we saw the type of advertisers that use Facebook and how successful their campaigns can be.
However, in this section, we dig a bit deeper and understand just how effectively you can personalize ads by understanding the CPC and CTR rates of various products and brands.
In this stat area, you’ll learn:
- The geographical location where Facebook generates the most ad revenue from
- The amount of reach that Facebook ads have
- The revenue generated by mobile ads
- The average CTR and CPC of a Facebook ad
- How relevant ad targeting is
- Whether long video ads are better than shorter video ads
- How often do Facebook users watch a video ad
- CPC per age group
And much more relevant information to give you the best practices for creating Facebook ads.
By learning this information, you’ll reduce marketing errors and directly spend less by reaching your targeted audience instead of a broader audience that has no interest in your product.
Laser-focusing your ads is the best way to reduce your ad spend and effectively generate more sales and reach your relevant audience.
For example, if you run an ice cream business and you use Facebook ads to promote your business. Spending an ad budget on reaching people that are lactose intolerant or those that don’t consume milk products is a classic way to burn through your ad spend.
Take a look at these stats for a better idea on how to plan your ad spend.
69. 1 in 4 customers purchase a product after clicking a Facebook ad. (AdEspresso)
70. 93% of all social media advertisers use Facebook Ads as their promotional campaign. (AdEspresso)
71. Facebook ad titles with 4 words and a description length of 15 words performed best. (AdEspresso)
72. Since 2018, the cost per ad has increased by 17% while ad impressions have increased to 21%. (AdEspresso)
73. 40.5% of Facebook users prefer ads that are related to their interests, 16.1% of users prefer random ads, and 27.6% like both, random and personalized ads. (AdEspresso)
74. The average CTR for Facebook ads is between 0.14% to 1.45%, CTR is affected by data and ad placements, the average CPC is between $0.22 to $1.68. (BusinessofApps)
75. Facebook generates its ad revenue from – US and Canada (48%), Europe (23%), Asia (19%), and 10% from other parts of the world. (BusinessofApps)
76. Facebook ads have an impressive reach of 2 billion people every day. (BrandWatch)
77. 94% of ad revenue for Facebook was generated through mobile ads. (HubSpot)
78. The ad revenue for Facebook is projected to be $39.4 billion by 2021. (HubSpot)
79. Facebook video ads have a CPC rate of $1.86 on average. (HubSpot)
80. 71% of Facebook users felt that Facebook’s ad targeting was highly relevant to their interests, which meant small businesses had a great ROI on their ad investment. (99firms)
81. Facebook video ads cost just 10% of the CPC of a carousel ad or a single image ad when reaching the same audience, the average CPC of a Facebook video ad is $1.86. (LyfeMarketing) (99firms)
82. Long video ads perform poorly on Facebook; video ads longer than 15 seconds had a high abandon rate compared to shorter ads. (99firms)
83. Facebook users watch ads 5 times longer when consuming a video that captures their intent or interests. (99firms)
84. Users between the ages of 18-24 had a 75% increased attention span when consuming video ads when compared to senior users above the age of 65. (99firms)
85. Placing a CTA in the middle of the video as compared to the end or start of the video had the highest conversion rate of 16.9%, this is because the viewer is likely to take action when they are still interested in the video. (99firms)
86. 20% of Facebook’s mobile ad revenue is generated via Instagram. (Omnicore)
87. The CPC of a single Facebook ad per age group on average is as follows – 13-24 years – $0.08, 25-34 years – $0.11, 35-44 years – $0.13, 45-54 years – $0 .16, and 55-65 years – $0.23. (Invespcro)
88. The most popular Call-to-Action buttons for Facebook ads are – Shop now – 74%. Learn More – 10%, Book Now – 8%, Download – 4%, and Sign Up – 4%. (Invespcro)
89. Adding a CTA button to your Facebook ads improves click-through rate by 3 times. (LyfeMarketing)
90. The industry with the highest CTR on Facebook is the legal industry at 1.61%, the lowest CTR on Facebook belongs to the job training industry with 0.47%. (WordsStream)
91. The industry with the highest CPC is the Finance & Insurance industry at $3.77 while the lowest CPC industry is the Apparel industry at $0.45. (WordsStream)
Facebook Advertising and Paid Ads Key Learnings
- Facebook ads targeted towards user interests work wonders. When creating a Facebook ad, you’ll have the option of choosing the interests in the target field. Choose 4-5 interests that are likely to fall within your market range. This should improve your CTR and save ad spend.
- Maintain a short ad title length of 4-5 words and 15 words of description. Shorter headlines grab attention and drive users to take action. Longer titles and descriptions begin to cut off especially in smaller mobile screens and your text is replaced with ellipses.
- Video ads are budget-friendly. Creating video ads doesn’t have to be difficult. Tools such as Biteable and Invideo let you choose the template and with a few edits, your ad is ready to be published. Mention your products and brand in the first 3 seconds of your video ad for optimum user engagement.
- 15 seconds of video ads with CTA in the middle attract users. No one wastes their time watching a long piece of ad on Facebook. A short ad of fewer than 15 seconds with a CTA added to the middle of the video is perfect to attract an audience to take action.
- Instagram is a good bet for mobile ads. Remember Instagram is part of Facebook ads. Choosing to publish your ads on Instagram is a great way to establish whether your ads could do better on the photo-sharing app rather than on Facebook. Different audiences reap different results.
Facebook Video Statistics
Remember the famous 70’s track “Video Killed the Radio Star” from the English band Buggles?
It’s a tad bit different in 2020. Now, it’s Facebook video ads that have killed static ads.
With a quarter of the planet browsing Facebook every day, you’re left wondering what format works best on Facebook to connect with your audience.
The answer is simple – Video!
Videos are highly engaging and illustrate a story, especially when the video is targeted towards the interest of your users.
So if you’re not using Facebook video ads as your marketing strategy, you’re missing out on the following:
- Videos evoke curiosity and are easily digestible by viewers
- Videos are shared more than other forms of posts on Facebook
- Videos provide a personality for your brand and build trust
- Videos tell a story of your brand in an interactive manner
- Videos are perfect for mobile devices
There are a gazillion reasons for choosing videos over standard posts which we simply can’t list here.
But with our Facebook video stats, you’ll learn:
- The number of Facebook users that view their videos without sound
- The perfect video length to aim for to get maximum outreach
- Which performs better on Facebook? A Facebook video or a YouTube video
- Minutes spent by Facebook users viewing videos every day
- The popular emoticons used on Facebook videos
- The engagement rate for Facebook videos
And other stats relevant to constructing the perfect Facebook video for either promotion or a Facebook ad.
Behold these powerful visual statistics!
92. 1 out of 5 Facebook videos is a Facebook Live broadcast. (AdEspresso)
93. 80% of Facebook users reported that they were annoyed when Facebook videos auto-played loud sounds. (AdEspresso)
94. Adding captions to video ads increases the viewing time by 12%. (AdEspresso)
95. The average Facebook video is around 3 minutes and 48 seconds long with the biggest impact on users being in the first 3 seconds of the video. (AdEspresso)
96. Video posts perform 76% better than link posts on Facebook. (HubSpot)
97. Around 85% of Facebook videos are viewed with their sound turned off. (AdEspresso)
98. Facebook users are 1.5x more likely to view a video on their smartphone over a desktop. (AdEspresso)
99. A square Facebook video takes up 78% more space on the newsfeed over a landscape video. (AdEspresso)
100. 75 million users watch an average of one minute of Facebook video daily. (Hubspot)
101. After Google, Facebook is the 2nd most popular digital video property. (Hubspot)
102. Facebook users watch a combined total of 100 million hours’ worth of video content every single day. (BusinessofApps)
103. 4. The ‘Love’ and ‘Haha’ emoticons were the most popular video reactions on Facebook videos, they made up 81% of the total reactions. (Buffer)
104. 18% of the top 500 Facebook posts contain images, only 0.2% had links, and the remaining 81.8% contained videos. (Buffer)
105. The engagement rate for Facebook video posts is on average 6.01% compared to image posts (4.81%), link posts (3.36%), and status posts (2.21%). (99firms)
106. Native Facebook videos received 1055.41% more shares on Facebook compared to YouTube videos and a 300% increased engagement rate from viewers. (99firms)
107. For a Facebook video to count as a view, a user has to maintain a watch time of 3 seconds, when a user consumes a video for over 10 seconds, it’s usually a positive sentiment. (99firms)
108. Videos with numbers in their titles get 3-4 times more views than ones without. (99firms)
109. Optimizing Facebook videos for mobile increased brand awareness by 67%. (99firms)
110. Facebook users are 4 times more likely to watch a live stream over a recorded video. (SproutSocial)
111. Facebook video posts receive over 8 billion views every day. (LyfeMarketing)
Facebook Video Key Learnings
- Create ‘Sound-Off’ Content – People view videos in their offices, hospitals, and other discreet places where the sound is usually switched off. Your content must have the same impact with or without sound and hence, it’s necessary to create content that is more visual and less audible oriented.
- Square videos are more popular than landscape videos. Since many Facebook users are mobile users, square videos offer optimum screen size and are more popular with Facebook videos. Create Facebook videos with a square dimension to improve user engagement. Here is a list of top video editing software to get the job done.
- Post native Facebook videos over YouTube links for better engagement. Native Facebook videos are shared 10 times more than YouTube videos. Native Facebook videos play automatically upon scrolling, unlike YouTube videos that require tapping.
- Insert numbers into your Facebook video titles for more views. ‘5 Ways to Eliminate Ants’ is cleaner than ‘Amazing Ways to Get Rid of Ants’. A number in the title generates more views as people love listicles over random titles.
- Facebook live streams are preferred by viewers over recorded footage. People love and enjoy live events – football matches or baseball games, you name it. A live event is always exciting and unpredictable. Facebook live streams work on the same logic where users can emote and chat with the streamer in real-time.
Facebook Groups Statistics
Thinking about creating a Facebook Group page for your business?
Hold on, let’s serve some juicy details about Facebook Groups before that.
When someone loves your products or services, the first thing they do is connect with your brand. This is to receive updates on future products, to never miss another sale, or simply to stay in touch with brand news.
Facebook Groups does all that and more.
While Facebook Groups and Facebook Pages are often confusing to most people, the biggest difference with Facebook Groups is its exclusivity. While Facebook Pages are open to anyone to like and follow, groups are usually divided between – Public, Closed, and Secret.
Also, Facebook Group fans are known as Members while those that like Facebook Pages are known as Followers.
Facebook Group focuses less on promotional content and is more about building a community around a brand. Groups are perfect for members to have open discussions between each other and help influence the brands' products without direct advertising.
Facebook Group members are extremely loyal to the brand and this is the place to get honest feedback for new customers. Facebook Group is targeted towards organic reach and referral traffic rather than paid advertisements.
The stats we discuss for Facebook Groups in this section are as follows:
- The number of Facebook users that are signed up to Facebook Groups
- Exclusive features available in Facebook Groups to promote organically
- The notifications available for admins and moderator]]>
- The minimum members required to access ‘Insights’ – a Facebook Group analytics tool
- Choosing the best times of the week for the best engagement from your Facebook Group
- The privacy settings to enable access to members of the group
All of this information is just a few spaces away.
112. Facebook groups are quite popular with 1.4 billion active Facebook users interacting with over 10 million Facebook groups. (BusinessofApps)
113. Facebook users between 18-24 were open to the concept of brands posting promotional posts in Facebook Groups as long as the content was relevant and had value. (HootSuite)
114. Facebook Groups are a perfect place for communicating with members in a more personal tone and helps build a more organic connection to expand your business circle. (RobertKatai)
115. A feature exclusively available in Facebook Groups is ‘Promote Events’ which is a free way to advertise your brand events. (RobertKatai)
116. Facebook Groups allows you to send bulk messages to all members and improves your organic reach instantly. (RobertKatai)
117. Facebook Groups are divided into two notifications – post notifications and member requests, only the administrator and moderators can control these notifications. (HootSuite)
118. A Facebook Group has to have over 250 members to access the Insights options, these analytics reveal growth statistics such as active members, membership requests, post comments/reactions, top contributors, and other user engagement details. (Facebook, SocialMediaExaminer)
119. Facebook admins and moderators can schedule posts by clicking the ‘Clock icon’, this lets the group schedule posts to popular times and days of the week, an option to turn off comments can be accessed here. (SocialMediaExaminer)
120. Facebook Group stats can be tracked between 28-60 days. (SocialMediaExaminer)
121. You can choose the privacy settings of the Facebook group, between Open (anyone on Facebook can access and interact with the group page), Closed (only group members can interact with group content, the public can still view posts), and Secret (only members view and interact with content). (SocialBakers)
122. Over 100 million Facebook users belong to groups that are aimed to help others like natural disasters, rare diseases, emergency services, motherhood, and parenting. (WordsStream)
Facebook Group Key Learnings
- Facebook Groups offer a better organic reach. Facebook Groups are like message boards where members exchange ideas and offer feedback to help the brand improve. As such, content on Groups is shared through organic means to friends and family.
- The focus of Groups is to build an integrated community. Group members are generally helpful in solving queries of other new members. An active community is built with regular discussions, quizzes, and various concepts being discussed to improve an existing product or service.
- The first goal is to gain 250 group members to unlock Insights. Facebook allows groups with 250+ members to access their analytics tool – Insights. This area is used to measure user engagement, popular posts, membership activity, and admin/moderators' actions.
- Schedule group posts to publish during popular times of the week. Is there a popular time or day of the week? Perfect! Using the ‘Reschedule Post’ with the clock icon, you can publish posts exactly at these times to get the most engagement from your members.
- Interact with members and offer helpful advice. Facebook Groups isn’t the place to promote your services and products. Rather it’s about creating an environment as a support group for members that require help using your products and services.
Facebook Pages Statistics
Facebook Pages, as discussed in the previous section, is more catered towards advertising and social media strategies.
While Facebook Groups is optional, Facebook Pages is a necessity for any brand. The front page is where your products and services are advertised. It also contains the following business information:
- The working hours of your store/brand
- The location of your main store
- Reviews by customers
- ‘About Us’ section
- A link to your website/e-store
- Photos and videos related to your business
- Career opportunities to hire interested prospects
As you may have noticed, a Facebook Page is the face of your company and every ‘Like’ you generate is a potential customer when you promote a post, video, or product launch.
With the combination of a Facebook Ad targeting user interests around your brand, your Facebook Page generates more likes to build a large list of leads that turn profits for your business.
The Facebook Page stats sections provide information such as:
- The average user posts per Facebook Page
- The engagement rate of an organic post
- How often your followers visit your Facebook page
- Whether it’s possible to advertise discount and coupon codes from your Facebook page
- How well a Facebook page with 10,000 followers performed
Every time, a person searches for a brand on Google, there’s a good chance they check the Facebook Page to get most of the information such as customer testimonials, page activity, followers, and customer service queries to get a brief idea on the brand quality.
Here’s your chance to shine your brand using the best practices to build your Facebook Page with these stats.
123. 80 million Facebook pages are dedicated to small and medium businesses. (AdEspresso)
124. 200 million users join a Facebook page that offers them value and insights. (AdEspresso)
125. 39% of Facebook users will follow a Facebook page if they receive a special offer. (AdEspresso)
126. The top 3 most-liked Facebook pages are – Facebook (215 million likes), Samsung (160 million likes), and Cristiano Ronaldo (122 million likes). (BusinessofApps)
127. The average Facebook Page has a monthly increase in their page likes by 0.13%, which means building your Facebook audience is a marathon and not a sprint race. (HootSuite)
128. Organic posts reach 5.5% of a Facebook Page’s followers and the engagement rate stands at 3.6%, which means 5 out of 100 people are likely to see your Facebook post, and 3 out of 100 are likely to interact with it. (HootSuite)
129. There is an average of 159 user posts per Facebook Page. (Locowise)
130. 2 out of 3 people visit a local Facebook page at least once a week. (Facebook)
131. Looking for a quick hire? Facebook Pages allow you to post business opportunities for free. (Facebook)
132. Facebook pages allow you to create special discounts and coupons directly from your business page. (Facebook)
133. Instantly solve your customer queries on Facebook Pages through the built-in Messenger, also setup automated query forms to gauge the interest of your new customers. (Facebook)
134. Pages with fewer than 10,000 followers performed better than pages with over 10,000 followers. (Smperth)
Facebook Pages Key Learnings
- Keep a clean and dedicated Facebook Page. Your Facebook Page needs to identify with your brand almost immediately. Use your brand logo as your profile picture. The cover photo is usually the place where you promote your latest product or your featured item.
- Offer a special deal or discount code to your new followers. To get people to like your Facebook page, offer an incentive for their efforts. Provide links to other social media sites or your website offering a special deal or promo code.
- Building your Facebook Page is a marathon. As a new brand, it’s easy to get frustrated at the tiny trickle of likes. Patience is the key. Link your Facebook page URL to other community networks and social platforms. Make sure to share your Facebook URL in every company email that you send out.
- Resolve customer issues through the in-built messenger. Where there are products and services, there are issues to solve. Quick customer resolution is the key to gain loyal customers. Customers that have their issues resolved quickly are likely to recommend your Facebook page to others.
- Focus on quality followers, not on quantity. Pages with fewer than 10,000 followers performed better. Quality fans are followers that have an active interest in your brand and its products. Focus on redirecting quality leads back to your Facebook page rather than spamming your link all over town.
Facebook Marketplace Statistics
Online purchases are the preferred way to shop for the modern customer.
With Facebook Marketplace, your Facebook app is now a place to discover new products as well as buy and sell items. This makes Facebook a place to socialize and instantly recommend the best products to your friends and family all in one convenient location.
The benefits of Facebook Marketplace include:
- Incredibly convenient to shop products on the go with your mobile device
- In just 4 steps, publish your product to the Facebook marketplace
- User optimization to display products based on browsing history and user interests
- Facebook Groups optimized, recommends products that the user has a high interest in
- Post services in the ‘Job Offer’ category to improve local recruitment
- Direct messaging service between buyers and sellers
- Zero commission on sales, which means more profits in the long run
- Ability to reach over a billion Facebook users
Facebook Marketplace isn’t available to all countries. In order, to understand the possibilities and statistics that make Facebook Marketplace work, we’ve listed important facts such as:
- Facebook Marketplace’s total customer base
- Monthly product listings
- Products that are prohibited
- The minimum image limit per listing
- Partner companies with direct integration
- Popular categories
- Badges awarded to top sellers
Plenty of useful information to kickstart your business on the Facebook Marketplace are listed in the statistic section below.
135. Facebook Marketplace allows people to buy and sell products and is used in 70 countries globally with an 800 million customer base. (Cnet)
136. Facebook Marketplace receives over 18 million product listings every month and a 77% growth in unique conversations for sellers & buyers. (Plytix)
137. Facebook Marketplace does not charge any listing fees and is built into the Facebook app and website. (BigCommerce)
138. Certain products like alcohol, adult items, gift cards, electronic devices, recreational and medical drugs, health supplements, and explosives are strictly prohibited in the marketplace. (BigCommerce)
139. There is a limit of 10 images per listing on the Facebook Marketplace. (AdEspresso)
140. Facebook Marketplace is partnered with several eCommerce platforms like – BigCommerce, ChannelAdvisor, ShipStation, Shopify, Zentail, Quipt, and CommerceHub. (BigCommerce)
141. The top 3 popular categories on Facebook Marketplace are – Furniture, Babies and Kid products, and Women’s Apparel. (Plytix)
142. Facebook Marketplace rewards sellers with 2 types of badges – ‘Very Responsive Badge’ is earned for consistent and quick replies and ‘Community Recommended Badge’ is earned when at least 3 buyers have rated you and with a total positive rating above 75%. (Facebook)
143. Using the ‘Collections’ option, an advertiser can organize a series of products that help customers to streamline their shopping experience, a total of 50 collections are available per Facebook user. (HootSuite)
144. To access Facebook Marketplace, it’s mandatory to have a Facebook business page, payments can be setup to either checkout from your website or using ‘Facebook Checkout’. (HootSuite)
145. Facebook Marketplace allows 2 ways to sell products – either by listing a product on the marketplace or by applying to be a deals partner. (HootSuite)
146. There are 3 tiers of the Facebook Marketplace deal program – The Everyday Deal, The Featured Deal, and the Lighthouse Program, each program exposes the listings to the audience using Facebook's targeting algorithm. (HootSuite)
Facebook Marketplace Key Learnings
- Sell to over 800 million customers worldwide. Access to millions of customers with a single Facebook account is reason enough to sell your products on the Facebook Marketplace. It takes just a few minutes to set up your store and you’re on your way to making a fortune.
- Zero listing fees on the Facebook Marketplace. Unlike other 3rd party marketplaces, listing your product doesn’t incur fees. You can post as many products as you wish as long as they aren’t part of the prohibited list that we mentioned previously in the stats.
- Fully utilize the 10 image limit to advertise your products. Take advantage of the 10 image limit per product and showcase high-quality images of your product. Customers usually make their final decisions based on how they view the product in the images.
- Standout among other sellers by receiving both community badges. Gaining both the ‘Very Responsive Badge’ and the ‘Community Recommended Badge’ is a great way to stand apart from other sellers. Buyers feel comfortable purchasing from Facebook endorsed sellers.
- Utilize Collections to build a series of products. Organize your curated content into neat collections that let your buyers navigate through your online store conveniently. Click the ‘Create New Collection’ button in the Marketplace menu to get started.
Facebook Post Statistics
The concept of Facebook posts has evolved from its humble beginnings. A Facebook post in 2004 was like an online sticky note that your friends and family could see and respond with their comments. It was mostly used by Facebook users to share their thoughts, recommend a song, highlight events, and other mundane things.
Fast forward to 2020 and a single Facebook post has the potential to go viral and gain millions and even billions of views over time. People post all kinds of Facebook posts to reach a large number of Facebook users.
Businesses promote their products and services through personal branding, interactive posts, video posts, infographics, images, high-quality photos, and ads. Every Facebook post reaches the news feed of millions of users through hashtags.
Facebook users can show their interest by either liking the post, displaying an emoticon, commenting, sharing, or clicking a link to visit a brand’s website.
In this Facebook Post stat section, we intend to demonstrate the following:
- The importance of attaching an image to your posts
- What makes video posts so popular
- How many users tag their location on Facebook posts
- The number of likes generated every minute
- Popular categories among Facebook posts
- The best times to schedule your Facebook posts
- The annoying things to avoid when posting to your followers
While these stats are interesting, they are also extremely relevant to build your online business. To stay within the rules of Facebook and to get maximum user engagement, these Facebook post stats are critical to follow.
147. Posts with images gain 179% more engagement from users over ones without. (AdEspresso)
148. The most shared Facebook posts are videos with an average share rate of 89.5. (AdEspresso)
149. 17 billion Facebook posts have their location tagged by the user. (WishPond)
150. A complete total of 1.13 trillion likes have been recorded on posts since Facebook’s launch in 2004. (WishPond)
151. An average of 1,500 Facebook posts appears on a Facebook user’s news feed each day. (WishPond)
152. Facebook users contribute to 4 million likes every minute. (BrandWatch)
153. Among the top 500 Facebook posts, 3 categories were extremely successful, they are – inspirational, humor, or practical content. (Buffer)
154. 53% of US users feel they have little control over their Facebook news feed and don’t understand how it works. (PewResearch)
155. The best days and times to post on Facebook are Wednesday and Thursday, between 11 a.m. to 2 p.m. as these timings record the highest traffic and effectively, the largest engagement impact on your marketing campaigns. (SproutSocial)
156. The most annoying actions on Facebook were brand posts that stood at 57.5% for posting too many promotions in a short interval, posts with excessive slang and jargon stood at 38.4%, posts with no personality were 34.7%, and non-humorous posts were 32.3%. (Kinsta)
Facebook Post Key Learnings
- Ensure every post contains an image for better user engagement. Use a free user-friendly imaging tool like Canva to create captivating images to stimulate engagement. High-quality images paired with relevant content receive a lot of likes and shares on Facebook.
- Video posts are shared more often. What’s better than image posts? Video posts! People love to view a visual narration, especially with a handheld device. If they love your content, they share it with their friends and family and you get to receive referral traffic thanks to a single interactive post.
- Posts with tags provide useful information. Whether it’s hashtags or location tagging, Facebook tags help improve user engagement and target specific audiences. Tagging is also a way to identify the post and provide information to your users.
- Wednesday and Thursday between 11 a.m to 2 p.m are ideal times to post. You certainly don’t want your post to be published when a majority of your followers are asleep. The highest user engagement happens during popular times of the week and that’s the time to shine the spotlight on your posts.
- Avoid posting too many promotional posts. Follow a 30-70 rule. With 30% of your posts promoting your services/products and 70% of your posts linking to useful and high-quality content that helps your followers gain information.
Facebook Events Statistics
Facebook has already proven to be a one-stop destination for several social media strategies. With Facebook Events added to the dynamic platform, brands can now host a variety of live events for their customers to attend.
With Facebook Events, you can invite your followers to a gathering by sharing the location. The venue option helps build credibility and buzz about an upcoming product.
For example, you own a smoothie brand and would like new and existing customers to try out a fresh batch of flavors. By sharing a Facebook Event on your page with a location, you can invite your followers to bring their friends and family to try out a range of free samples at a shared location.
You can also hype the event by creating Facebook Stories – a variety of videos that last up to 24 hours and help promote your event. With Facebook Live, you have a spokesperson introduce your product and show off a few features while receiving live reactions from your viewers.
Facebook Events are a great way to entertain your loyal customers while attracting new ones. But like all things, there are questions on the best way to host an event. In this stat section, we highlight –
- The user coverage of Facebook Live
- The number of marketers that find success with Facebook Events
- The best performing category for Facebook Stories
- Apps that integrate with Facebook Stories
- The recommended resolution and duration for hosting a Facebook Event
- The maximum character limit to describe your event
- Time-saving tips when hosting a Facebook Event
Don’t be a stranger! Let’s unveil these awesome stats so you can begin hosting your first event.
157. Facebook Stories was launched in March 2017; users can share photos or video content on this platform for 24 hours. (99firms)
158. Facebook Stories reached 150 million daily viewers in just 14 months – the growth rate of Facebook Stories is 15 times higher than on the Facebook news feed. (MediaKix)
159. 35% of marketers believe that Facebook Stories are effective in their social media strategy. (Buffer)
160. Among Facebook Stories, Politics is the highest category with a 36% ratio. (Statista)
161. Facebook Stories integrates with popular third-party apps like SoundCloud, GoPro, and Spotify to improve higher rates of user engagement. (MediaKix)
162. Similar to Instagram Stories, Facebook Stories work for 24-hours before disappearing. (TechCrunch)
163. The ideal image resolution for a Facebook Event is 1200×628, the ideal video length is between 30 seconds to 5 minutes long. (AdEspresso)
164. The maximum character limit to name your Facebook Event is 64 characters, keep the name clear and to the point. (AdEspresso)
165. Facebook Events allow collaboration with other brands and public figures, simply add the sponsors using the Co-host option. (AdEspresso)
166. Instead of creating new events every time, Facebook Events allows you to add multiple dates on a schedule to save time. (AdEspresso)
167. During the 2015 Earthquake in Nepal, 8.5 million people had marked themselves safe on Facebook, with over $17 million in donations being collected through Facebook events. (WordsStream)
Facebook Events Key Learnings
- Use Facebook Stories as a 1-day promotional campaign. The dynamic value from Facebook Stories thanks to a limited 24-hour time frame adds a fun and interactive way for marketers to promote. With a user base of 150 million per day, Facebook Stories has a 15 times higher reach than Facebook’s news feed.
- Promote on partner apps for a wider reach. Facebook Stories integrates with SoundCloud, Spotify, and GoPro, to name a few. Cross promotional campaigns can be launched on these platforms to sync users back to Facebook Stories for maximum impact.
- The best resolution is 1200×628 with a video length of up to 5 minutes. Whether it’s a cover photo or a video, the resolution above gets you the best results on mobile devices for your Facebook Event. Also, the video length shouldn’t exceed more than 5 minutes or the user abandonment rate goes up.
- Add a co-host to your Facebook Event for creating a buzz. Inviting a local celebrity or having a co-host to anchor with you on your Facebook Event is a great way to keep users engaged between conversations. To add a co-host, you must be Facebook friends with the user.
- Be creative with the 64 character limit for your Facebook Event name. CoSchedule offers a headline analyzer tool to help you create catchy and witty Facebook Event names. Don’t forget to tag your location and add an informative description for your followers.
Facebook Friends Statistics
The world would be a lonely place without friends and family to keep us company. Luckily, Facebook lets us keep them close to us even if we can’t connect with them on a personal level.
In fact, ‘Friends’ is the base word that created Facebook. Here’s a bit of history lesson to the uninitiated. When Mark Zuckerberg had a brain wave about creating a social network that was restricted to Harvard students in 2004, he noticed people inviting their friends from various networks and within the first 24 hours over 1,500 students signed up.
Every one of those Facebook early invites was sent to their closest friends. This means referral traffic is a prime reason for the popularity of Facebook.
When you create a brand, this same policy applies to your business. When you invite one person to try your product, it’s a great concept when they invite their friends for free, which costs you next to nothing in your ad budget.
The Facebook friends stat section dives deep to understand the mind of an average Facebook user and how they connect. Here are some of the revelations you’ll find –
- The number of parents that are friends with their kids
- The average number of Facebook friends
- Different age groups and their average friend list
- How likely it is to unfriend someone
- How often someone likes their friend’s posts
- Average private messages sent and Facebook comments on their friends’ photos
- The number of friend requests sent out every minute
If you’re curious about these friend statistics, then don’t fret! We’ve just uncovered all the information to fill up your curiosity.
Have a look!
168. The average Facebook user has 155 Facebook friends. (BusinessofApps)
169. 83% of parents are friends with their children on Facebook. (BrandWatch)
170. 39% of adults have between 1-100 friends, 23% have 101-250 friends, 20% have 251-500 friends, and 15% have more than 500 friends. (PewResearch)
171. 27% of young users between the age of 18-29 have over 500 friends, while 72% of senior users above the age of 65 have 100 friends or fewer. (PewResearch)
172. 12% of Facebook users have been asked to ‘unfriend’ an individual in their network by either their spouses, friends, or family. (PewResearch)
173. 44% of Facebook users ‘Like’ their friends' posts at least once a day, 29% do it several times a day. (PewResearch)
174. 19% of Facebook users send their friends a private message once every day, 10% send several messages multiple times a day. (PewResearch)
175. 31% of Facebook users comment on other people’s photos once every day, 15% comment on several photos in a day. (PewResearch)
176. Inappropriate posts were the main reason for getting unfriended on Facebook. (WishPond)
177. 100,000 friend requests are sent out on Facebook every minute. (WishPond)
178. 39% of Facebook users are friends with people that they have never met in person, while 36% of users are friends with their neighbors. (WordsStream)
179. The average Facebook user only considers 28% of their friend list to be close or genuine friends. (Kinsta)
Facebook Friends Key Learnings
- 155 Facebook friends on average mean more views per Facebook share. Every ‘Like’ or ‘Follow’ your Facebook page receives has a chance of being shared to 155 others if you add value-based content. Users usually love sharing content with their friends that they find useful.
- Young users have more friends and are likely to share your content. Targeting a younger age group in your Facebook ad can help you leverage a higher user engagement thanks to youngsters having a larger friend base than their senior counterparts.
- Keep your posts interactive and high-value for more likes. When a user likes your post or comments, their friends see your post as well. This, in turn, expands your reach to people outside your marketing circle. That’s why it’s so important to create value-added content to entice users to interact.
- Offer discount deals so users can invite their friends to your page. ‘Get 3 friends to like our Facebook Page and receive 60% off on our services’. A promotion like this will enable your followers to work hard to find you new prospects in hopes of landing a sweet deal.
- Referral rewards are a good way for people to share with their networks. Similar to an affiliate system, rewarding your followers with a referral based system is a great way to save on advertising budget. Users are much more likely to convince their friends to try your product.
Facebook Revenue and Profit Statistics
Do you ever wish you could get behind the scenes of the world’s most popular social media platform and read their bank statement?
Let’s say your wish has come true.
If Mark Zuckerberg became the world’s youngest billionaire at 23, surely he’s done something right. As of 2020, his net worth has crossed $100 billion making him a ‘Centibillionaire’ with a 13% stake in Facebook.
But of course, you aren’t here for just the CEO of Facebook. You desire the raw details of how much Facebook has expanded from its origins. Details included in this stat section are:
- The average revenue generated by Facebook per user
- The total revenue generated in 2018 and 2019
- The earnings Facebook makes in terms of digital advertising
- The percentage of profits that have increased over the years
- The company’s net worth during the first initial IPO
- The first stock collapse of Facebook
And a whole lot of financial stats are mentioned in our Facebook Revenue stats.
Without any delay, here are how the big bucks of Facebook are made.
180. Facebook makes an average revenue of $7.26 for every registered Facebook user. (Omnicore)
181. Facebook made a staggering revenue of $70.7 billion in 2019, up from 55.8 billion in 2018. (Statista)
182. Facebook was the 5th most valuable company in 2020 with a $607 billion market cap – The top 4 were Apple, Microsoft, Alphabet, and Amazon, respectively. (Statista)
183. Facebook is the 3rd most visited website in the world after Google and YouTube and the 5th most downloaded app in the ‘App Store’ after YouTube, Instagram, Snapchat, and Facebook Messenger. (HootSuite)
184. In terms of social media advertising, Facebook earned 40% of the annual display advertising revenue in 2018, with Google in 2nd place at 12%, Verizon at 3rd place with 4%, Twitter in 4th place with 2%, and other companies making up 42% of the share. (Journalism.org)
185. The Facebook ad revenue for Q2 2020 is $18,321 million which is a 10% increase from last year’s $16,624 million. (Zephoria)
186. The combined download total of Facebook-owned apps is 16 billion which includes Instagram, WhatsApp, Facebook Messenger, and Facebook. (Omnicore)
187. In 2017 alone, Facebook rose its profits by 49% making close to $40 billion in revenue via ad revenue and Facebook marketplace alone. (Cnet)
188. Facebook earns an average worldwide revenue of $2.62 for every user. (Invespcro)
189. Compared to 2018, where Facebook generated $55 billion in ad revenue, Facebook made an additional revenue of $14.6 billion in 2019 with an overall ad revenue of $69.6 billion, this increase in revenue was thanks to a 33% increase in ad placement in 2019. (InfluencerMarketingHub)
190. When Facebook went public in its initial IPO in 2012, it was worth $104 billion, this was the largest valuation for any company in the United States. (Kinsta)
191. Facebook is also the first company to lose over $100 billion in stock in a single day in 2018. (Kinsta)
192. In 2012, Facebook acquired Instagram for $1 billion, acquiring the photo-sharing platform to further capture the social media market, Instagram is an excellent platform to generate income. (Kinsta)
193. In 2014, Facebook purchased WhatsApp for $19 billion, to improve its messenger services alongside Facebook Messenger. (Kinsta)
194. Facebook expanded its virtual reality scene by acquiring Oculus VR for $2 billion. (Kinsta)
Facebook Revenue and Profit Key Learnings
- Facebook has a market cap of $607 billion. Facebook is a popular and fast-growing social platform. If your online business isn’t on Facebook, you’re missing out. Every year, Facebook rolls out new features that let marketers make more sales and scale their profits.
- Facebook is the 3rd most visited site on the internet. Being the 3rd most popular website has its benefits. For starters – Facebook alternates as a channel for communication as well as creating marketing campaigns simultaneously. This lets you target your audience efficiently.
- Facebook leads the digital marketing race. Name one other platform that lets you connect with a quarter of the earth’s population in an instant? We didn’t think so. Facebook is the Usain Bolt of the digital marketing race and if you want to win the elusive gold, then it’s time to start marketing on Facebook.
- Facebook’s family of apps is worth 16 billion. The best of Facebook marketing isn’t just Facebook itself. The host of Facebook family apps like Instagram, WhatsApp, and Messenger are fully integrated with Facebook to unleash a powerful marketing campaign utilizing the most popular social apps on the planet.
- Facebook ads and marketplace are the top-earning services. Currently, Facebook ads are the cheapest source of advertising for any marketer on the planet. By directly targeting demographics, website visitors, and interests, Facebook has an incredible conversion rate at the lowest investment.
Facebook Corporate Statistics
We are down to our last segment. The Facebook Corporate stats section throws the spotlight on the company that brings 3 billion people together from across the world.
The men and women that help keep Facebook running smoothly and the workforce behind 180 million businesses globally. This section largely deals with the company culture of Facebook and to demonstrate the planet-saving initiatives taken by Facebook and its management.
The stats also include the technology that goes into hosting the servers of Facebook and the annual conference held by Facebook for entrepreneurs and developers to share their vision and mission goals.
The stats also include:
- The total power and water consumption of Facebook
- The languages that Facebook is available in
- The mission statement of Facebook
- The gender ratio in the technical and non-technical departments of Facebook
- The total Facebook data centers located worldwide
- The headquarters of Facebook
These findings will help create a more down-to-earth version of Facebook and will certainly help you build your business with the same vision in mind.
Let’s take a glance.
195. Facebook was launched on February 4, 2004, by founder Mark Zuckerberg and co-founders – Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. (Independent)
196. As of June 2020, Facebook has 52,534 full-time employees with offices in 70 cities across the world. (Facebook)
197. The headquarters of Facebook is located in Menlo Park, California. (Facebook)
198. There are 17 data centers of Facebook located worldwide which are supported by renewable energy to maintain an eco-friendly planet. (Facebook)
199. Facebook spends between $14-16 billion in infrastructure every year which includes data center developments, stable servers, network infrastructure, office spaces, and other services. (DataCenterDynamics)
200. The gender ratio among the technical staff on Facebook was 75.9% male and 24.1% women, in the non-technical department however, 41.5% of staff were male and 58.5% were women. (Statista)
201. In the US offices, the distribution of Facebook employees in 2020 are as follows – White (41%), Asian (44.4%), Hispanic (6.3%), Black (3.9%), and mixed ethnicity consisted of 4.4%. (Statista)
202. Facebook is available in 111 languages. (Facebook)
203. In 2018, Facebook used 3.43 terawatt-hours in energy consumption and total water consumption of 2.37 million cubic meters. (Statista)
204. Facebook created 4.5 million jobs in 2014, however, the economic impact cost Facebook $227 billion in the same year. (WishPond)
205. Facebook’s data warehouse is called ‘Hive’, it contains over 300 petabytes of data in 800,000 tables, every day, Hive generates 4 petabytes of data and 600,00 queries. (Facebook)
206. The mission of Facebook is to ‘Build communities and bring the world closer while expressing and sharing what matters to each individual’. (Zephoria)
207. Over 5,000 developers make their way to the annual ‘F8 conference’ hosted by Facebook, where developers and entrepreneurs showcase their products and services built on Facebook. (Cnet)
208. Mark Zuckerberg takes a modest $1 million salary as annual income from Facebook. (WordsStream)
Facebook Corporate Key Learnings
- Invest in services to grow your business. Like Facebook, it’s necessary to employ hardworking individuals to succeed in your online business. Many freelancers can be hired for various jobs from Upwork, PeoplePerHour, and Guru for a reasonable fee.
- Promote employment for different ethnic groups and maintain a fair gender ratio. Customers love a brand that is exposed to multiple ethnicities and provides an essential playing field for gender equality. A brand that doesn’t discriminate immediately shines in the eyes of the public.
- Have a mission goal like Facebook for your brand. Whether your goal is to reduce carbon emissions, make the world a happier place, or simply invest in the future – it’s important to have a mission that stands out and makes a bold statement to your investors, employees, and for yourself.
- Head to the F8 annual conference to participate in new opportunities. If you have a product to showcase as a developer or like to speak as an entrepreneur, then the F8 conference hosted by Facebook is the perfect place to demonstrate your talent. Sign up here.
- Pay yourself a small salary and invest the rest back into your business. In the beginning, keep your wallets light and take a modest salary for your expenses. Investing early in your business generates cash flow and expands your day-to-day operations. Just like Mark Zuckerberg did.
Facebook Marketing FAQ
The answer is quite self-explanatory. Where there are crowds of people, brands have a great opportunity to build their business identity and broaden their customer reach.
Social media is a virtual environment where users socialize and discuss various topics. With 1.79 billion users logging in every day, Facebook is the king of social media platforms and is a thriving place for businesses to promote their products and spread brand awareness.
That’s not all. Facebook marketing allows businesses to:
Build a following on Facebook pages and share links posts to build a business personality
Advertise directly to user interests and behavior, therefore, getting better value for their ad revenue
Run several ad tests for a low ad budget and measure ad performance.
Host contests and promotions to reward users and build a buzz around a campaign
Get maximum impressions through Facebook Promoted Posts and improve page likes and interactions.
Tell a brand story through marketing campaigns and spread the brand culture to customers.
Build communities within Facebook Groups and improve visibility through discussions and ‘word-of-mouth’ referrals.
Create ‘Facebook Live Events’ to connect directly with the audience about upcoming products and exclusive deals.
Sell products directly on the ‘Facebook Marketplace’ without owning your own online store if you’re a small-time business.
Facebook marketing isn’t optional, it’s a necessity with the number of users that a business can leverage with a single marketing campaign.
The first thing we think of when we hear the term ‘Facebook Marketing’ is – ‘Facebook ads’, ‘Facebook budget’ ‘Paid Advertising’, and ‘Ad Spend’.
We almost forget that Facebook is a free social media platform and there are several tools to help us promote our brand for free without spending a dime.
Let’s take a look at some of them.
– Facebook Analytics– Coming directly from Facebook themselves, this tool provides essential data on conversions, sales funnels, Instagram/Facebook visits, reports on all Facebook properties, and much more.
– Facebook Ads Manager– Let’s say you did run a few Facebook ads; the inbuilt Facebook manager lets you retarget your audience and present you with a lookalike audience of users that interacted with your site using Facebook Pixel. Thus, saving you revenue on future ads.
– AgoraPulse– The free trial from AgoraPulse lets you run Facebook contests, host campaigns, set up quizzes and sweepstakes, and even read fan votes. All in all, AgoraPulse is an effective tool for building engagement among your Facebook audience.
– SocialOomph– The free account lets you schedule your Facebook posts with a limit of 3 posts per hour. The self-destruct option lets you automatically delete promotional posts without cluttering your Facebook user feed.
Canva – At the heart of every Facebook post are professional and visually attractive images. Canva gives that power to you for free. Create photo filters, brand kits, brand logos, Facebook layouts, and free stock images for your ideal marketing campaigns.
Sure enough, it’s impossible to list every Facebook free tool as it requires a blog article of its own. However, good things don’t always have to cost a fee, and with a combination of free marketing tools and an effective Facebook campaign, you can build your brand without burning a hole in your wallet.
If you’re new to Facebook marketing, there’s no doubt that you’re likely to sink your monthly marketing budget into paid ads with limited to zero return on investment.
Which means you’re effectively burning money out your pockets trying to land the perfect campaign.
Here are a few ways to maximize your ROI while optimizing your ad spend.
1. Define your target audience – Facebook targeting allows you to focus on user interests and behavior. First, find out the right audience that is likely to buy your product. List down all the types of audiences and start with a small group of 6-8 types. This way your Facebook ad spend is directed to spend only when the parameters are met.
2. Optimize Ad Schedule – Depending on your demographics, there are high-conversions at specific times of the day and week. Finding the best times will improve your ROI significantly as your ad is likely to attract more customers during these times. Utilize the Facebook Ad Reports for performance insights and plan your ad schedule wisely.
3. Ad Placement – Now Facebook is a family of various networks – Desktop newsfeeds, Instagram, WhatsApp, Mobile Newsfeed, Right Column newsfeed, and Audience Network are some places where your ads are usually placed. Using the Facebook Ad Report, find out where your audience interacts with your ad the most and target that specific network to improve ROI for your ads.
4. A/B Testing – Facebook ads are competitive, while the CPC for ‘Ad 1’ can be lower, ‘Ad 2’ can have a higher ad spend and net you a lower ROI. It’s critical to keep various performance reports for ads to let you know which ad performed the best and which was the worst.
When running a business, the most useful Facebook tools are provided by Facebook itself. In the form of Facebook Analytics and Facebook Ads Manager. The reason they come highly recommended is due to their integration with the Facebook developers themselves.
These tools provide accurate stats to measure:
– Facebook Page Actions – How many users clicked your Call-to-Action button and how many access your contact information
– Total Page Views – A complete breakdown of users that accessed your Facebook page
– Post Engagement – Total likes, comments, and shares on your posts by users
– Post Reach – How well your post performed and the organic reach received by the post
– Video stats – The amount of time that your videos were watched for and how well received they were
– Page followers – The number of followers that joined your page
– Recommendation – Page recommendations posted by followers
– Similar pages – Pages similar to your brand, a good place to get users that share interests related to your products
– Facebook Pixel – A tool that collects user information to build and optimize your target audience
– Lookalike Audience – An audience created based on the interactions of your website, these users have a high chance of conversion as they share similar interests to your existing customers
– Ad Impressions – How many impressions were generated from your ad campaign
– Ad Clicks – How many users interacted with your ad – liking your page, clicking an ad, and following a page
– Cost Per Conversion – The amount it costs to generate a single lead based on your ad spend
All of these stats provide useful information on how well your users are engaging with your page, product, and posts. Using this information, you can simply find your target audience and if you choose to set up ads, you’ll have a strategy backed with Facebook analytics to give you the best value for your ad spend.
Let’s answer this question with a graph.
Facebook ads are extremely cost-effective and let you reach 1,000 people with just a $0.25 budget on hand. Compare that to a newspaper ad and it’s almost x 100 times higher for the same reach. That’s a staggering difference in advertising costs.
Unlike a newspaper ad, however, your Facebook ad is also targeted based on the age of the individual, the gender, their interests, their behavior, and demographics. This type of ad targeting places your ad at highly relevant audience groups that are likely to be interested in your product instead of a random newspaper ad that people don’t care about.
Let’s assume KFC placed an ad for their world-famous crispy chicken. In the newspaper, their ad would reach vegans and animal lovers that are strictly against the cruelty of animals. This is surely a bad way to advertise for KFC as they are bound to attract a negative aftertaste through protests by pro-animal activists.
However, if KFC advertised their meat products on Facebook, they could choose to target the ad directly to meat lovers and also, to a younger crowd to maintain a reputation. Not only does KFC end up spending a lot less ad budget through Facebook but they’ve effectively targeted only meat lovers and avoided a negative controversy thanks to smart advertising.
And that’s why Facebook marketing is worth it.
An email list is highly personal and is an effective type of marketing strategy to convert your subscribers into customers. Facebook marketing is an effective strategy to build and maximize your email campaigns.
Here are some ways to improve your email lists:
1. Set up a Mailing List on your Facebook Page – Surely every Facebook page has followers but not all followers are subscribed to your email. Using a tool like Constant Contact to set up a ‘Join My List app’, you can collect new subscribers that sign up to your page.
2. Call-To-Action Facebook Button – That little Blue button on the top of every Facebook page? Turn it into a ‘Sign Up’ option and link your subscribers to your mailing form page.
3. Host a Contest – People love prizes and are ready to give you their email in hopes of winning a prize even if the odds are a million to one. Setup a lucky draw or a photo contest and offer to collect their names and emails so you can send them a prize if they win.
4. Offer Discounts – Trade in a 15% discount coupon code for all email subscribers. Announce it on your Facebook page and groups, let your followers subscribe to your mailing list, and take a sweet deal in exchange for their email.
5. Facebook Ads – The easiest way is to run a Facebook ad and gain new subscribers to your email opt-in by giving them a freebie in the form of an eBook or a digital product. People love freebies and with Facebook ad automating the whole process, you can simply sit back and collect those valuable emails.
Ready to Grow Your Audience and Revenue with Facebook?
Building an audience on Facebook is about narrowing down to your specific target. While the statistics above are undoubtedly useful in creating your Facebook marketing strategy, it’s equally important to know your audience.
The audience definition tool when setting up a Facebook ad is extremely important.
It’s always best to stay within the center of ‘Specific’ and ‘Broad’. Defining your audience this way lets you gain more visitors for a cost-effective ad budget.
Ultimately, it comes down to A/B testing and Facebook marketing has always rewarded marketers that experiment with their ad strategies.
We hope you’ve gained a wealth of information about the world of Facebook Marketing and we look forward to any queries you may have in the comments section below.
Before we sign off, we like to leave you with one important statement that we’ve mentioned previously in this writeup. Facebook marketing isn’t a sprint race, it’s a marathon, ensure your efforts are consistent for the success to follow.