Top 75 Social Media Statistics You Must Know in 2024

Updated Dec 2, 2022.
Social Media Statistics

Over the past ten years, the importance of social media has skyrocketed. But how devoted are users to their Facebook, Instagram, YouTube, and, more recently, TikTok accounts?

We analyzed the data and identified significant social media stats, trends, and facts. Many have embraced social media and utilize it regularly. However, some may still avoid it.

In this post, you’ll learn about key social app demographics, how social media channels function, and practical insights about user behavior on each platform. So fasten your seatbelts as we go through the latest social media statistics for 2022.

Key Social Media Statistics

  • There were 4.62 billion social media users globally.
  • The average user uses social media for around 2.5 hours.
  • 91% of social media users access social networks through mobile devices.
  • In 2022, it's anticipated that 37.2% of individuals will use AR on social media.
  • Social media usage is highest in Northern (84%) and Western Europe (83%).

General Social Media Statistics

1. In the wake of changes to mainstream policies, niche social platforms are expanding.


One of the most notable changes we've observed was the early 2021 adjustment in the mainstream platform's policy addressing deceptive and extreme content.

Following the riots in the US Capitol, major platforms, including Facebook, Twitter, YouTube, and others, have tightened restrictions on harmful content and increased the rigor of enforcing their policies.

As a result, many users who were dissatisfied with the adjustments switched to other specialized platforms, which have since experienced sharp increases in interaction.

These included the alt-tech network MeWe, which gained over 110,000 subscribers in a single weekend in January, Donald Trump’s TruthSocial, and Parler, which attracted 4.5 million users in a single week following the election.

Many brands will be debating whether to expand their presence onto these new platforms, but it's hard to say whether or not that's a good idea, given that this is unexplored territory. Keeping a presence on less popular websites is usually not worth the risk due to the harm to brand reputation that could arise from doing so.

2. Even though 63.1% of people on the planet utilize the internet, 4.1% don’t regularly use social media.


Today's social media platforms are growing and changing to accommodate a greater range of customer desires and needs. It’s undeniably clearer than ever to join these networks.

Smart marketers continue taking advantage of the usage through increased social media marketing, as evidenced by the 5.1% YOY growth in active social media users as of July 2022.

3. In 2022, it's anticipated that 37.2% of individuals will use AR on social media.


In 2021, 30% of consumers interacted with augmented reality on social media each month, according to important social media marketing statistics from eMarketer. This year, the number is anticipated to rise. Make sure that you're prepared to profit from this new content trend.

US Social Network AR Users
Source: eMarketer

Social Media Usage Statistics

4. 98% of internet users between the ages of 16 and 64 utilized social media in the previous month.

(Influencer Marketing Hub)

90% of them participate actively or contribute to social platforms. Most of these people have eight social media accounts – 8.3 specifically. But keep in mind that this doesn't always imply active social accounts. Many people's accounts are inactive.

Interestingly, this would mean many users quickly outgrow the free versions of most social media management tools.

The Distinct stamp of social platforms
Source: SmartInsights

5. The average user uses social media for around 2.5 hours.


For the past ten years, that has been progressively increasing. The typical time spent on social media in 2012 was about 1.5 hours. Mobile users are looking through feeds, watching Stories, and interacting with the accounts they follow over that 2 hours and 25 minutes.

In the United States (2 hours and 7 minutes), the United Kingdom (1 hour and 49 minutes), and Canada, consumption is marginally lower (1 hour and 46 minutes). Philippines users spend the most time on different social media platforms, averaging 4 hours and 15 minutes daily.

Social Networks Average Time Spent in the US
Source: eMarketer

6. Social media usage is highest in Northern (84%) and Western Europe (83%).


Usage in North America (78%) and South America (78%) are equal, while 71% of Eastern Asia uses social media. In Southern Asia, Western Africa, and Middle Africa, usage decreases to 45%, 16%, and 9%, respectively.

However, some nations may use social media more this year, raising the overall figures. As you can see, the demographics of our global social media users are diverse. Build your marketing strategies around a sales funnel based on this data that has been shown to work.

7. 66% of workers communicate with one another on social media.

(Pew Research Center)

Surprisingly, popular social media platforms are still widely used in the workplace. Although most employees (66%) will interact with co-workers on social media apps, email still reigns supreme as the main method of business communication (92%).

8. There’ll be 4.59 billion social media users globally by 2022, a rise of 7.8% over the previous year.


Social media has become increasingly ingrained in internet users' daily lives. There are 1.9 billion more users than in 2017, a staggering 68.1% increase in just five years. Over this time, growth has averaged out at 11% annually.

Although the number of social media and internet users will grow in the future, the growth rate is anticipated to stagnate. 5% is the average yearly growth rate from 2023 to 2027.

Currently, various social media platforms are used by 59% of the world's population, with 227 million more people signing up last year. That amounts to an average sign-up rate of more than seven new users every second or annualized growth of 5.1%.

9. 91% of social media users access social media apps through a mobile device.


It makes sense that it's the more popular choice considering that we often carry our phones daily. Social media will undoubtedly remain a part of consumers' daily lives despite the slowdown, with smartphones and mobile apps acting as the main motivators.

According to the latest social media statistics, such figures unmistakably demonstrate the rising popularity of social media and consumers' reliance on it, pointing to a clear prospect for social media marketing chances for eCommerce businesses globally.

Snapchat Statistics

10. The 538 million users and potential ad audience of Snapchat make it a terrific platform for brands.


That’s especially true for those targeting the 13 to 24 age group, which makes up over 58% of Snapchat's user population. 306 million people use Snapchat every day, the company claims, with each user logging in for 30 minutes on average.

According to Snapchat statistics, more than 210 million snaps were made per day last year. Advertising on Snapchat is growing, as we see Snapchat's revenue growing by 64% to 4.1 billion. Snapchat's revenue-generating increased in tandem with its user growth in 2021.

However, this was insufficient to turn Snapchat profitable, as seen by the fact that its net loss increased dramatically from the prior year ($152 million) to this year ($422 million).

11. People will use Snapchat for an average of 7 minutes per day in 2022.


People use Snapchat for 3 hours monthly on average. Surprisingly, Snapchat is the only platform that doesn't retain all of its users, indicating that its audience also scrolls across other platforms.

12. The number of active users on the Snapchat app was about 332 million as of Q1 2022, a growth of 13 million in a quarter.


In fact, since the fourth quarter of 2019, numbers have increased along with the COVID-19 outbreak like it did for most other social networks.

With 144.35 million users as of April 2022, India has the largest Snapchat user base. In second place is the United States (107 million users). However, there’s a significant gap between second and third place.

France has fewer than 25 million subscribers despite having the third-largest audience. By 2024, Snapchat is projected to have 513 million users worldwide.

Snapchats Daily Active users growth
Source: Backlinko

13. 75% of millennials and Generation Z use Snapchat.


The social media app is most popular among men and women aged 18 to 24, while males over 50 are the least popular demographic.

14. In the US, 84% of people are aware of the Snapchat brand.


36% of the 84% of people familiar with Snapchat said they liked the brand, and 37% said they had used it. According to a semi-annual survey of 10,000 US teenagers, Snapchat is their preferred social app.

Snapchat was preferred by more than 35% of the young adults. Their second favorite app is TikTok, with Instagram taking third place among younger consumers.

15. Snapchat has 52.9% female users and 46.3% male users as of April 2022.


According to more Snapchat stats from Statista, the gender distribution of Snapchat users shows a small variation. It appears that women are more likely to use the app.

Furthermore, in a UK survey conducted in 2022, three out of ten Snapchat users interested in fashion and lifestyle spend one to three hours each day on the app.

Instagram Statistics

16. The United States produces the most Instagram posts.


With 571,000 posts coming from users living in the US in 2021, Instagram is a relatively well-liked network in the States. In second place with 300,000 posts was Brazil.

These are very intriguing social media stats, especially when you realize that India, with 201 million active Instagram users, leads the pack in the number of users. Brazil and the US are currently in second and third place, respectively.

17. 1.28 billion monthly active users are now using Instagram to share and create.


On Instagram, users enjoy communicating with brands, which is why many businesses now use Instagram to advertise their brands.

By 2025, it is anticipated that there will be close to 1.44 billion users. Statista states that the platform's audience increased by 85 million users in just 90 days when it started, giving you a better picture of its astounding growth pace, especially of the advertising revenue.

Number of Instagram users worldwide
Source: Statista

18. Instagram claims that 90% of its users follow a brand, and 87% buy a product after seeing one.


The Instagram stats on shoppers' behaviors are also fascinating. For instance, approximately 130 million Instagram users click on shopping posts each month, and 70% of consumers look to Instagram ads for up to date purchases.

In addition, 50% of buyers visited a website after viewing a product in Instagram Stories, and 86% of Instagram users would be willing to check out a product because it was share-worthy.

19. Compared to Facebook, Instagram has much greater engagement rates.


Despite Instagram engagement declining by almost 30% between 2020 and 2021, the average median engagement rate per post in 2021 is more than ten times higher than that of Facebook.

Social Bakers social media trends report
Source: SmartInsights

20. Instagram’s ad reach increased by 21% in 2021.


Advertising on Instagram has a potential reach of nearly 1.3 billion users. Nearly 97% of their active user base may be reached by advertisements in their “home feed” each month, compared to over 1 billion monthly users for Instagram Stories and slightly under 800 million people for ads in Instagram's Explore tab.

Furthermore, social media marketing statistics projected that marketers could potentially reach close to 188 million people by placing advertisements on the Instagram Shop tab.

21. As of January 2022, Brunei has the biggest Instagram reach even though it didn't rank among the top three Instagram-using nations.


In other words, with a reach of 89%, it is the location where Instagram reaches the most percentage of the population. Turkey is in third place, followed by Kazakhstan.

22. More than half of the platform's users globally are under 35.


Surprisingly, according to data provided by Statista, Men make up 51.6% of Instagram users, while women account for the remaining 48.4%. Furthermore, the age group that uses Instagram the most is Gen-Z.

23. Instagram users spend an average of 11.2 hours per month on Instagram.

(Meta, eMarketer)

Turkey has the longest (an average of 20.2 hours), and South Korea has the shortest (an average of 5.8 hours). According to Instagram statistics from Meta, the median engagement rate for posts shared by Instagram business accounts has increased to 1.94%, nearly doubling in the past year.

While carousel posts have the highest engagement rate (3.15%), photo posts continue to have the lowest average engagement rate (1.18%).

According to e Marketer, the daily average time spent on Instagram is 30 minutes. That’s 4 minutes longer than the previous year. The updated estimate was made in light of the pandemic's effects, which pushed people to spend more time on social media due to being confined to their homes.

Instagram average post engagement rate by profile size
Source: SocialInsider

24. The Instagram egg is the most popular post on Instagram as of May 2022.


@world record egg shared the image, which received nearly 60 million likes. A picture of @cristiano and @georginagio announcing their pregnancy with twins is the second most popular Instagram post, accumulating more than 32 million likes. The images from Ariana Grande and Dalton Gomez's wedding, which had been in the second position, are now in fourth.

25. C. Ronaldo currently has the most Instagram followers in 2022 (455 million followers).


His Instagram account gained 15 million followers in just three months. Kylie Jenner (455 million) is in second place, while Lionel Messi is third (338 million).

The hashtags #fashion, #instagood, #love, #art, and #photooftheday are among the most popular on Instagram. You can use hashtag generator tools and the best photo editing software to find the most trending hashtags to create stunning images and stand out on the platform.

Instagram accounts with the most followers worldwide
Source: Statista

Twitter Statistics

26. An estimated 340 million people use Twitter.


We don't have official user data to work with because Twitter chooses not to make that information public but based on its advertising reach, industry experts believe that there are about 340 million users. According to Statista, more than 500 million tweets are posted daily. That’s 6,000 tweets each second, roughly. Yikes!

Twitter Users Worldwide
Source: eMarketer

27. The average industry-wide Twitter engagement rate was 0.045% in 2021.


That has remained stable over three years and is around half of Facebook's typical engagement rate. Marketers generally anticipate lower engagement rates on Twitter than on other social media platforms.

28. Retweets of false claims are 70% more frequent than accurate ones.


2021 saw a significant rise in “misinformation,” with Twitter at the forefront of the debate. An MIT study demonstrates how simple it is for false information to propagate online.

But that doesn't imply you should be disseminating lies just because they frequently receive a lot of social media shares on Twitter. Spreading false information on purpose as part of your social media marketing strategy is a proven method to harm your company's reputation.

29. 87% of users of Twitter also use Facebook.

(Influencer Marketing Hub)

YouTube is also used by 93% of Twitter members. As consumers distribute their time among different platforms, cross-platform usage will reach its pinnacle this year.

30. As of Q1 2022, Twitter had 229 million monetizable daily active users.


In one year, there were 30 million more users. Furthermore, advertisers on Twitter might potentially target 436.4 million users. According to marketing insights, Twitter made over $5 billion in ad revenue in 2021. By 2026, it's predicted to hit $10 billion.

31. With 76.9 million users as of July 2022, Twitter's largest user base, unlike Facebook, is in the United States.


Japan has the second-largest Twitter users (58.95 million), with India coming third (23.6 million).

With 18.4 million, the UK occupies only the sixth position.

32. Former US president Barack Obama has approximately 132 million Twitter followers.


With 114.36 million, Justin Bieber is in second place, while Katy Perry is third with 108.9 million followers. According to Twitter statistics, Cristiano Ronaldo, who has just around 100 million, is the athlete with the largest following.

33. 55% of Twitter users like to see educational content on Twitter.


Only roughly 32% of people preferred to see motivational tweets.

According to Hubspot, a tweet announcing Chadwick Boseman's passing in August 2020 received the most likes. The tweet got over 7 million likes so far.

Elon Musk was the author of the tweet that received the second-highest number of likes. At the end of April 2022, a tweet with the subject line “Next I'm buying Coca-Cola to put the cocaine back in” was sent out, and it has since earned close to 5 million likes.

34. Popular reality TV competitions Big Brother Brazil and A Fazenda 13 were among the most tweeted about TV shows in 2021.


The K-drama Squid Game came in third for most global discussion of a TV show. Superheroes dominated the Twitter-sphere when it came to movies.

According to Twitter stats, the post from Manchester United welcoming Cristiano home was the second-most retweeted tweet globally, in addition to being the most talked about sports team on Twitter in 2021. The official BTS account's tweet, which urged an end to bigotry, was the one that received the most retweets in 2021.

Facebook Statistics

35. Across all industries, the median average engagement rate per post on Facebook in 2021 is 0.064%.


The average engagement level for sports teams is 0.27%, followed by influencers (0.23%) and higher education (0.15%). At the bottom half of the scale, the engagement rates for Tech & Software and Health & Beauty are both averaging 0.02%.

The engagement rate of posts is frequently used to gauge the success of social media campaigns. This number is helpful to compare your performance against if you're unsure of whether it's above or below average.

The median engagement rate for Facebook videos is 6.15%. Videos are thus among the top content types you should be posting on Facebook, as they keep users on a platform longer, so this is not surprising.

According to a study by SproutSocial, square videos perform 35% better than landscape ones, probably because so many people use mobile devices to access the network.

Average Media Views per Video Post
Source: Buffer

36. Facebook has 1.96 billion daily active users.


According to important social media statistics provided by Statista, these people log onto Facebook (or one of its other main products) at least once daily. Nearly 3 billion people use Facebook monthly. Since last year, the figures have risen by around 6%.

37. Males between the ages of 25 and 34 make up the largest demographic on Facebook.


According to Facebook demographics from Meta, this age group also has the biggest user base among females. 43.5% of Facebook users globally are women, compared to 56.5% of men.

Furthermore, the lowest demographic of Facebook users globally are females between the ages of 13 and 17. And the majority of Facebook users in America are females between the ages of 25 and 34.

DIstribution of Facebook users worldwide
Source: Statista

38. India is the nation with the most Facebook users.


The nation had the largest Facebook audience, with 329.65 million users as of January 2022. With 179.65 million Facebook users, the United States comes in second place, followed by Indonesia, with 129.85 million users.

Despite not having the largest user base in the US, Facebook is still the most popular social media platform there. It accounted for nearly 73% of all visitors to social media sites in May 2022. Additionally, more than 80% of adult US social media users visit the site at least once weekly.

39. Marketers can potentially reach 2.11 billion people with Facebook ads.


The decrease from October 2021 is marginal. According to global social media marketing statistics and valuable insights from Meta, the Facebook Marketplace can explicitly target around 562 million people with ads, which accounts for 26.6% of Facebook's overall advertising reach.

You should also note that only 1.5% of the advertising audience accesses the site using a laptop or desktop computer. That means you should optimize your ad images, videos, and other marketing material.

Facebook expense of Meta
Source: Statista

40. Each Facebook user spends an average of 19.6 hours per month using the Facebook app on Android smartphones.


The longest period is in Mexico, lasting just over 26 hours. Furthermore, over 800 million hours of live streaming were viewed on Facebook Gaming in the first quarter of 2022.

Although significant, it’s lower than the 1.29 billion hours of streaming material that Facebook Gaming users saw in the third quarter of 2022.

41. Over 200 million small businesses use Facebook.


That’s because traffic to Facebook has increased by 3% year over year (around 25.5 billion visits per month.)

According to a Reuters Report, Facebook continues to be the social app that people use most frequently, especially older generations. Facebook users lament that their news feeds contain too much information compared to other digital channels.

42. Cristiano Ronaldo is the athlete with the most followers on Facebook


Shakira, with over 100 million followers, holds the record for having the most Facebook fans this year. Rihanna is in second place, followed by Eminem.

According to data from Meta, Facebook deleted 1.6 billion fake accounts in 2022. Fake accounts are those that were intentionally made to impersonate non-human entities or to do harm.

43. Facebook is a news source for 52% of the US population.


Facebook usage appears to be significantly different from that of other social media sites. Only 14% of Americans over 18 use Instagram, 1% use TikTok, while 52% of US adults obtain their news from Facebook. As a result, Facebook is likely the greatest platform for firms to share news releases and brand updates.

44. The busiest times on Facebook are lunchtime and on weekdays.


The ideal time to upload material on Facebook is between 11 AM and 2 PM on Wednesdays and Thursdays, according to Facebook statistics. The highest engagement rates can be anticipated during these hours.

LinkedIn Statistics

45. LinkedIn is the largest professional network.


LinkedIn has 830 million users in more than 200 countries and territories worldwide. According to stats, the nation with the most LinkedIn users is the United States, where there were 190 million users as of July 2022. India has 87 million members, which makes it the second-largest network.

Despite having the most LinkedIn users, the US has a rather low level of brand awareness. Only 69%, according to LinkedIn statistics. Less than 18% of United States social media users use it, and just 26% of this 69% enjoy the app.

46. Marketers can reach just over 808 million people with LinkedIn ads.


That represents an 11.1% year-over-year rise. In 2021, the platform brought in $3.8 billion in advertising income. By 2026, Statista data indicates that it will have grown to $7.7 billion.

47. 57% of LinkedIn members globally are men.


LinkedIn is most popular among men between the ages of 25 and 34 and least popular among women over 55.

48. Bill Gates (with about 35 million followers) has the most followers on LinkedIn.


Richard Branson (with almost 20 million followers) and Jeff Weiner (with almost 11 million followers) are second and third, respectively, for the LinkedIn users with the most followers.

49. On LinkedIn, six people are hired every minute, while 95 job applications are filed every second.

(LinkedIn, Professional Writer Institute)

Businesses use the platform for marketing as well as hiring people. The network currently has over 120,000 schools and 58 million company profiles listed, according to the most recent LinkedIn statistics.

Company accounts on LinkedIn with the most followers are those for Google, Amazon, and TED Conferences, with almost 22 million followers.

YouTube Statistics

50. The largest YouTube audience is in India.


There were 467 million users as of September 2022, with Indonesia having 139 million and the United States has 247 million.

51. YouTube users spend 23.7 hours on the mobile app on average each month.


The highest usage amount—nearly 40 hours per user every month—is in South Korea, while the lowest amount—11.3 hours—is in Germany. However, YouTube statistics solely consider Android-based smartphones.

Although the monthly active users on iOS and Android smartphones vary quite a bit, it’s safe to state that the average time spent is consistent throughout the various devices.

52. 73% of the 94% of people who were familiar with YouTube used it, and 67% say they enjoy it.


With an estimated 94% brand awareness in the US, YouTube will likely overtake Facebook as the most popular network in the social media landscape in the country by the end of the year.

53. BTS's “Dynamite” received over 101 million views on its first day.

(Uhuru Network)

They broke their record of most watched music video launch with the song. The Korean pop singers account for eight of the top 10 24-hour debuts. Another tremendous record for the biggest YouTube premiere was set when it debuted in August 2020 with 1.54 million concurrent viewers, which was equally astounding. Since then, it has gotten 34 million likes and has been viewed over 1.5 billion times.

54. The most popular YouTube searches in 2021 were for songs.


Search terms DJ, dancing, new song, and TikTok followed suit. Google search statistics also report that “Amazon” and “pornhub” were among the other organic terms that were most frequently searched.

Search queries about the platform's goods were also frequently searched. For instance, “how to download YouTube videos” was searched 127,000 times on average in 2021.

55. The most popular website in the world is YouTube.

(Broadband Search)

Recent forecast data from Broadband Search show that YouTube will have more than 9.5 billion monthly viewers worldwide in 2022. With over 3.48 billion monthly visitors, Facebook finished in second on the list.

56. MrBeast was ranked as the top creator in the US on YouTube in 2021.


MrBeast has over 100 million subscribers across all of his channels. In just one month of July 2021, MrBeast's videos received over 1 billion views.

T-Series is the largest film production and music label company at the moment in India, with 220 million followers. It receives roughly 3.5 billion views each month.

57. YouTube's ad audience reach increased year over year as well, increasing by 11.9% in 2022.


Ads on YouTube have the potential to reach 2.56 billion people. According to social media statistics from Hootsuite, YouTube generated $8.633 million in worldwide advertising income in Q4 2021, a new platform high.

While YouTube's ad revenue rose dramatically in 2021, the first quarter of 2022 saw a drop to under $7 million. Despite this, ad revenue for the first quarter of 2022 was still greater than it was for the same period in 2018.

58. The monthly active users (MAU) of the YouTube app for iOS have increased significantly since the start of COVID-19.


There hasn't been a comparable increase for Android smartphones over the past decade. In 2021, the YouTube mobile app had 866 million active monthly users on iPhone and iPad, according to YouTube statistics.

On the other hand, the YouTube Android app had just roughly 23.8 million active users per month. Together, that represents many users who watch YouTube videos on mobile devices each month.

59. Gaming is the biggest niche on YouTube.

(YouTube, Deloitte)

According to recent YouTube data, the platform saw 800 billion views of game-related videos, 90 million hours of live streaming, and 250 million gaming videos published in the first half of 2021.

The niche is well-liked particularly among Gen Z. According to a Deloitte survey, video games are this age group's preferred form of digital entertainment.

In the first quarter of 2022, 1.13 billion hours of video were watched thanks to YouTube Gaming Live. However, YouTube Gaming Live streamed fewer hours during this time.

Online game streaming totaled 8.7 million hours in Q1 2022, a 17% year-over-year decline. Even though video games are Gen Z viewers' preferred genre, an Ipsos survey indicated that 65% of Gen Z feel that content relevant to them is more significant than the discussed data.

60. As of August 2021, there were 2 million participants in YouTube's Partner Program, which was founded 15 years prior.


You must gain a minimum of 1,000 subscribers and 4,000 total watch hours over the previous year to be eligible. If you don’t meet the requirements yet, read this post to learn how to make money on YouTube.

61. More than 1.2 billion YouTube comments were removed in the fourth quarter of 2021.


Spam was the main factor, accounting for 75% of the removed comments, either labeled as spam or having misleading content—only around 11% of incidents involved cyberbullying and harassment.

62. Between 2010 and 2021, videos about Minecraft were viewed more than 1 trillion times.


2021 saw the release of Minecraft for a full calendar year. Interestingly, while it took the Minecraft community on YouTube roughly eight years to attain 500 billion views, it only took about two years to double that number.

Although male Youtubers have dominated this market for a long time, Aphmau, a woman, is now the creator of Minecraft videos with the most views. She rose to the top spot for Minecraft creator views in 2021.

63. Every day, YouTube viewers watch more than one billion hours of content.

(YouTube, Uhuru Network)

Yikes! That much time was spent watching YouTube videos?

Due to the nature of the content, the average person tends to spend more time on YouTube than on many other platforms.

Videos on a vast majority of social networks like Instagram and TikTok are often significantly shorter than those on YouTube, which frequently have videos longer than 10 minutes.

Viewer retention, watch time, and view duration are highly crucial metrics on YouTube. That much is certain. The longer viewers watch your content, the better it will perform because YouTube promotes videos that maintain viewers' interest to more viewers.

Since there doesn't appear to be extensive research, we don't have any precise criteria to determine what makes for a “good” view time, but 50% seems to be a good benchmark to aim for.

TikTok Statistics

64. In January 2022, TikTok had over 1 billion monthly active users worldwide.

(US Social Network User Growth)

TikTok had the fastest-growing network among major social media platforms in 202. That is particularly true when it comes to younger users, with 18.3% YOY growth above 87.1% in 2021. To put this rise into context, there were “only” 689 million monthly active users in January 2021.

By the end of this year, over 2 billion people will have downloaded TikTok, which was the most downloaded app ever in a single quarter in 2020. That reflects TikTok's recent rapid growth and the influx of users looking for new content during the pandemic, which was a contributing factor.

65. Marketers could potentially reach 885 million people with TikTok ads.


The platform earned $4 billion in ad revenue in 2021. By 2026, TikTok statistics indicate that it will have grown to a $14 billion yearly revenue, making the app a must-use marketing tool for serious marketers. You'll surely miss out on cheap traffic if you don’t have TikTok in your marketing plan this year.

66. More than 40% of TikTok users come from wealthy backgrounds.

(Marketing Charts)

It's interesting to note that many TikTok users hail from affluent households. According to Marketing Charts, 40.2% of respondents come from homes with an annual income of over $100,000.

67. TikTok users in the US are mostly female.


According to Statista, most TikTok users (61%) are female, and only 39% of the TikTok user base comprises male users. Regarding age, 24% of women between 18 and 24 made up the platform's global viewership as of August 2022.

16.4% of TikTok's users are females between the ages of 10 and 19. The app is highly regarded by American adults, with 36% expressing a good opinion of it. Most TikTok users in the United States are under 30, and 37 million Gen-Z users in the US utilize TikTok.

68. With over 136.5 million users as of January 2022, the US had the largest TikTok audience.


Brazil had 74 million TikTok users, followed by Indonesia, with around 99 million. Users of the app who use an Android device to log in to their accounts spend, on average, 19.6 hours per month browsing the feed.

According to hashtag views, the top categories browsed are dance, entertainment, fitness/sport, home improvement/DIY, beauty, and fashion. Brands that can produce content that falls under one of these categories will probably increase their target audience reach on TikTok.

69. Charli D'Amelio is the TikTok user with the most followers (132.8 million).


Khabane Lame (125.2 million) is in second place, and Bella Poarch is in third (87.1 million). According to data provided by Statista, Charli D'Amelio made an estimated $17.5 million in 2021 alone.

About a third of the influencers were micro-influencers with 5,000–20,000 followers, and 15% were mid-tier influencers with 20,000–100,000 followers.

Pinterest Statistics

70. Pinners watch about one billion videos every day on the platform.


Pinterest has transformed into more than just a photography website. According to Pinterest data, posts have an average longevity of six months, which may be as long as a year. The longevity of posts published on other sites like Facebook, Instagram, and TikTok is only a few hours.

71. The fastest-growing social media platform to reach 10 million unique monthly visitors is Pinterest.


This accomplishment is even more remarkable because its first launch was invite-only for a considerable time.

72. Pinterest has approximately 442 million monthly users worldwide

(Statista, Pinterest Inc)

According to social media statistics by Statista, the figure rose somewhat from Q4 2021, and the monthly users steadily decreased throughout 2021. Therefore, it will be interesting to watch what trajectory it takes this year.

80% of weekly users have found a new company or item while browsing the feed on the social media platform. Additionally, Pinterest has been doing amazingly in Q3 sales for 2021, which increased 43% from the previous year.

Regarding intent, Pinterest dominates the competition by a wide margin. That’s because 55% of its users open the app solely to conduct product searches.

Marketers who concentrate on Facebook, Instagram, and Twitter sometimes overlook Pinterest, which is a huge mistake. If Pinterest has escaped your attention, you may be missing out on a sizable portion of the market.

Number of monthly active Pinterest users worldwide
Source: Statista

73. The potential audience that advertisers can reach with ads on Pinterest is close to 226 million.


From October 2021, it has decreased somewhat by 3.2%. Data provided by Statista predicts that the platform's global ad income will reach $4.1 billion by 2026. The visual bookmarking service has steadily expanded its annual revenue every year since 2016.

74. 77.1% of Pinterest users were women at the start of 2022.


Female users of Pinterest outnumber male (14.8%) users by a wide margin. Furthermore, Pinterest usage among Gen-Z has climbed by 40%.

75. As of April 2022, Pinterest was ranked as the 14th most popular social network worldwide.


Despite being only the fourth most popular social media platform in the US in 2021, the country has the largest user base, with 40% having a household income of more than $75,000 per year.

According to Pinterest statistics, there were more than 86 million users in the United States at the start of 2022. Brazil has the second-highest number of Pinterest users, but there are just 27 million of them there. Third position with around 18 million users is Mexico.

Grow Your Business With Various Social Media Platforms

Do social networks offer new opportunities? Should you intensify your social media marketing strategy and campaigns? Do you need to switch from ads to organic content or the other way around?

We believe these social media statistics have assisted you in doing the right thing for your business!

If you haven't already, bookmark this post because browsing through it is totally worthwhile.

These stats can significantly help in strategy planning for the coming year. That aside, did you know that you could automate your social activity with social media marketing tools?

  • Sprout Social allows you to schedule posts across your social media platforms and access all your engagements and messages in one place.
  • Hootsuite can seamlessly integrate with work management software, schedule maker tools, team management software, and many other tools like Salesforce, Airtable, and Zendesk. Hootsuite has a 14-day trial that you can use to test out the platform.
  • Zoho Social has a free plan, unlike the above solutions. The tool has a robust AI-powered feature that allows you to visualize your weekly and monthly activity easily. You can also collaborate with co-workers in one simple interface.


  1. Hubspot
  2. Statista
  3. Instagram
  4. RivalIq
  5. eMarketer
  6. Yonder
  7. eMarketer
  8. Our World in Data
  9. Hootsuite’s Digital Trends Report 2022
  10. Statista
  11. Statista
  12. Sprout Social
  13. Statista
  14. Buffer
  15. Dsayce
  16. MIT
  17. Twitter
  18. Datareportal
  19. Uhuru Network
  20. Broadband Search
  21. Pinterest Inc

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.