The Ultimate List of Twitch Statistics for 2022

Updated Aug 3, 2022.
twitch statistics

Twitch is the undisputed champion of video game streaming; millions gather every day to chat, interact, and make their own entertainment together. 

As of 2022, Twitch accounts for hosting more than 91% of streaming content and represents 76% of the market share in terms of total watched hours. In fact, at any given minute, Twitch has about 2.73 million average concurrent viewers. 

Read on to discover interesting Twitch statistics. And learn in-depth about partners, active stream channels, popular stream categories, previous stream stats, and new trends, how many viewers the platform has, and what makes this platform famous among the internet users. 

Content creators looking to start or grow their channel and increase followers will also find useful stats regarding chat messages, top games, and categories.

u003c!u002du002d wp:heading u002du002du003ernu003ch2 id=u0022h-5-twitch-stats-every-twitch-content-creator-should-knowu0022u003e5 Twitch Stats Every Twitch Content Creator Should Knowu003c/h2u003ernu003c!u002du002d /wp:heading u002du002du003e u003c!u002du002d wp:list u002du002du003ernu003culu003ern tu003cliu003eTwitch has 159 million monthly unique users, 31 million daily active users, and about 8 unique streamers go live every month.u003c/liu003ern tu003cliu003eMusic (68.3% of participants cited it), gaming (68.1% cited it), and technology (67%) are the top interests of users.u003c/liu003ern tu003cliu003eUnique viewers who chat during their first visit are 50% more likely to return to your next broadcast.u003c/liu003ern tu003cliu003eThe top 1% of paid Twitch broadcasters made more than half of all the money paid out to streamers in 2021. 25% of all payouts went to the top 1000 streamers.u003c/liu003ern tu003cliu003eTwitch had 10.9 million unique channels streaming as of April 2022. At any given minute, Twitch has about 2.73 million average concurrent viewers.u003c/liu003ernu003c/ulu003ernu003c!u002du002d /wp:list u002du002du003e

Twitch Stats: Monthly Unique Twitch Users and Year-on-Year Growth

1. Twitch has 159 million monthly unique users, 31 million daily active users, and about 8 unique streamers go live every month.

(Twitch Internal Chart)

Twitch has a massive reach, especially in the US. Twitch sees over 45.5 million active spectators from the US alone. That is roughly 6.1 million daily unique spectators.

As of December 2021, Twitch had over 7.27 million (down from 9.89 million in January 2021) active broadcasters.

During the second quarter of 2021, Twitch viewership reached an all-time high, with over 6.5 billion hours watched. As of the first Q1 of 2022, Twitch still owns the record for most hours watched in one quarter (6.13 billion hours watched).

Moreover, Twitch is the only live streaming platform that has experienced growth in viewership compared to the fourth quarter of 2021. Data from Streamlabs indicate a 7.5% increase in viewership compared to the previous quarter.

Still, the watch hours declined 3.3% based on year-on-year growth, from 6.34 billion (in Q1 of 2021) to 6.13 billion hours (in Q1 of 2022).

In the second quarter of 2020, the total watch hours almost doubled compared to the first quarter. Plus, Twitch’s user base tripled over the last four years.

Additionally, viewers spent 1.3 trillion minutes watching Twitch streams in 2021.

Monthly Unique Twitch Users and Year on Year Growth

2. Twitch is the 2nd most popular website in the “Video Games Consoles and Accessories” category among US Twitch users.

(Similarweb)

Similarweb’s usage statistics reveal that the platform has received over 1.2 billion visits monthly since the start of 2022 (till April). It is the 37th most popular website globally; still, it is in the top 0.000002% in terms of overall internet engagement.

As mentioned earlier, most spectators come from the US (21.33%). 

Germany (6.95%), South Korea (4.83%), France (4.27%), and Canada (4.01%) are the other leading countries sending the most traffic to Twitch.tv.

Similarweb’s usage statistics

Twitch Stats: Twitch User Demographics

3. Approximately 65% of Twitch users worldwide are male, with the remaining 35% of Twitch users being female viewers. 

(Statista)

The gender ratio indicated in Twitch’s internal report of 2017 highlights approximately 81.5 percent of viewers worldwide in 2017 were male.

Streamscheme points out that the reason for reducing the gender gap is the “Creative” section that allows broadcasters to share creativity through painting, cooking, programming, and other categories.

Nevertheless, coming to the audience by age: 

  • 41% of the viewers are between 16 to 24 years old.
  • 35% are 25 to 34 years old. 
  • 17% of viewers are 35 to 44 years old. 
  • 7% of viewers are 45 to 54 years old.
  • 3% of viewers are 55 to 64 years old.

That is to say — almost 75% of the Twitch audience is under 35. 

Twitch user demographics Statistics

4. Music (68.3% of viewers cited it), gaming (68.1% cited it), and technology (67%) are the top interests of Twitch viewers.

(Twitch Internal Chart)

Food and drink (61%), television (59%), cooking (58%), eating out (55%), and films and cinema (54%) are other top interests of the viewers. 

Equally important to note, Twitch’s audience identifies themselves as tech-savvy. 

In 2021, 35% more viewers (compared to the previous year) identified themselves as tech-savvy. 

In 2021, compared to the previous year: 

  • 45% more viewers said they purchase new technology as soon as it is available. 
  • 42% more viewers said they would purchase the products to access the community built around them.

Moreover, when it comes to Twitch advertisements, a survey conducted by NCBI highlights that at least 8% of viewers have bought a product after being influenced by a Twitch ad.

Twitch advertisement survey

Twitch Streaming Statistics: Twitch Views, Concurrent Viewers, Active Channels, and Twitch Partners

5. Twitch.tv had 10.9 million unique channels streaming as of April 2022. Twitch.tv has 10x more unique channels than YouTube and 50x more unique channels than Facebook. 

(Streamlabs)

Compared to last year’s unique channels streaming data — 12.5 million channels — it is a 12.8% decline based on year-on-year growth. Still, compared to the fourth quarter of 2021 — 9.5 million unique channels streaming — the number of active channels streaming has increased by 14.7% in the first quarter of 2022. 

In terms of hours watched on a platform in the video game streaming industry, Twitch represents 76% of the market share. At the same time, YouTube Gaming Live (14%) and Facebook Gaming (10%) account for less than a quarter of total views.

Twitch vs Youtube gaming average concurrents

Additionally, creators on Twitch streamed 229 million hours of clips in the first quarter of 2022, which is 91.5% of the total streamed hours on live games platforms. YouTube Gaming Live (3.5%) and Facebook Gaming (5%) account for less than 10% of total streamed hours.

Total streamed hours Comperison

6. There are about 51 thousand Twitch partners worldwide. At any given minute, Twitch has about 2.73 million average concurrent viewers.

(Statista)

At the same time, last year's annual average concurrent viewers was 2.78 million. (Viewers avg compared to the previous year has decreased).

Not all the broadcasters on Twitch.tv share the Affiliate or Partner on Twitch. In fact, out of all the broadcasters on the platform, a very small percentage of broadcasters (0.5%) have the Partner status.

Twitch Growth Statistics

Moreover, when it comes to the most favorite channels, Ninja has the most number of followers (as of May 2022), with over 17.45 million followers. At the same time, the second-ranked broadcaster is Auronplay, with over 11.6 million followers.

Average concurrent viewers

Twitch Usage Statistics by Device

7. Only 35% of Twitch viewers access the platform via mobile. At the same time, 70% of YouTube traffic comes from mobile devices.

(Statista)

Statista’s stats reveal that in the fourth quarter of 2021, the “Twitch: Live Game Streaming” app generated approximately 15.54 million Google Play store downloads worldwide.

Number of Twitch app downloads worldwide

In the same period, viewers downloaded the iOS app over 5.6 million times. Of which, 2.6 million downloads of the Twitch app came from the US. 

Number of Twitch downloads from the Apple App Store worldwide

Twitch Stats: Channels and Games

8. Just chatting (14.7% of total views), League of Legends (9% of total hours watched), and Grand Theft Auto (6% of total hours watched) are the most-watched streams in 2022.

(Twitch Tracker Page)

“Just Chatting” remains the most-watched category since the third quarter of 2020. In the first quarter of 2022, viewers watched over 808 million hours of clips broadcasted streams in the Just Chatting category. 

Other top categories based on hours watched in Q1 of 2022 are GTA V (534 million hours watched) and League of Legends (517 million hours watched).

In terms of most streamed games category, once again, “Just chatting” was the most streamed game category on Twitch.tv, ranked by the average concurrent live channels in the first quarter of 2022. 

In the last 30 days, on average, 1355 live channels streamed games under the “Just chatting” category. At the same time, 674 live channels (average number) streamed content related to “Valorant.”

However, when it comes to the peak Twitch viewership, “Counter-Strike: Global Offensive” had the peak viewers (1.6 million). “Overwatch” had the second-highest peak viewers (1.4 million). 

At the same time, viewers avg. stats indicate that the “Just chatting” category had the third-highest peak viewers (1.0 million). “Valorant” ranked fourth, with 9.39K peak viewers at one point in the previous quarter. 

Top games on twitch most-watched category

9. Gaules (28.71 million hours watched), xQc (25.56 million hours watched), and Asmongold (15.40 million hours watched) are the most-watched channels in April 2022. 

(Twitchmetrics Page)

Sodapoppin (5.5 million new followers this week) streaming games in numerous categories, Ninja (6.6 million new followers this week) streaming Fortnite, and Clix (5.27 million new followers this week) are the fastest-growing channels in 2022.

Most watched channels

Critical Stats For Twitch Partners and Marketers

10. Unique viewers who chat during their first visit are 50% more likely to return to your future broadcast.

(Twitch’s Viewership Retention)

Twitch viewership highlights that viewers are most engaged in the first 15 minutes and the last 15 minutes of the broadcast. So, Twitch broadcasters can use CTAs during the selected time period and engage spectators. 

For instance, Twitch broadcasters can conduct polls or have a reward system (Channel Points) to increase user engagement. Twitch viewership highlights: 

  • Broadcasters and teams who create polls to receive feedback, on average, see 10% more engagement.
  • Broadcasters with channel points reward systems, on average, see a 13% lift in chat participation.
  • At the same time, the channel points reward system, on average, increases the time spent by 18% (per week) spent by the spectators.

Moreover, discussing the MegaCheer event during the event will increase the Bits usage by 30%. (In a MegaCheer event, Twitch streamers reward a viewer with emotes and gifts randomly).

Twitch Monetization Statistics

11. The top 1% of paid Twitch broadcasters made more than half of all the money paid out to streamers in 2021. 25% of all payouts went to the top 1000 streamers. 

(Wall Street Journal)

Although there isn’t any official report on the payouts made by Twitch in 2021, a leak due to an error in a Twitch.tv server configuration indicates that the top 100 streamers made about US$ 82 billion in 2021. (From July 2020 to September 2021).

The next 900 top streamers made about US$ 138 million. In comparison, almost 75% of paid broadcasters — the ones that make money — made less than US$ 120 in 2021. In fact, only the top 5% of the streamers have made more than US$ 1000 during the selected time period in 2021. 

Comparing revenue earned against the US median household income, only 0.06% of active streamers received the amount of, or over, US$ 67,521.

Total streamers earning in this year

Twitch Revenue Statistics

12. Twitch monthly payouts almost tripled in the last two years (July 2019 to September 2021), owing to the exponential growth as viewers and new streamers flocked to the site during the pandemic. 

(Wall Street Journal)

Considering from July 2020 to September 2021, Twitch.tv paid out about US$ 893 million to the broadcasters, up from US$ 519 million paid from July 2019 to September 2020. 

Back in September 2019, Twitch.tv paid out US$ 36.51 million to the publishers. In comparison, the latest data suggests that Twitch.tv paid over US$ 101.3 million to publishers last September.

On a side note, Twitch.tv stats outlines that for every 100 followers a user has, they have the potential to earn up to US$ 250 per month. At the same time, the majority of revenue comes from active channel subscriptions and ads.  

Twitch streamers earnings by month

Why Are These Twitch.tv Statistics Important? 

For decades, famous brands and businesses have partnered with athletes and basketball players to promote their brands. However, the past few years have proved that a video game athlete partnership could be valuable and has the potential to attract a wider audience. Understand that 44% of internet users aged 16 to 44 have stated that they watched live streams of games online.

As highlighted earlier, almost 75% of the spectators on the platform are under 35; moreover, Twitch.tv is a male-dominated landscape. So, if your product is looking for such demographics and country (US), considering Twitch.tv in your video marketing strategy could be valuable.

At the same time, the partners and broadcasters can increase their followers and grow their channel by attracting unique spectators, regular streams, and broadcasting during peak hours.

Source

  1. Twitch.tv
  2. Streamlabs
  3. Similarweb
  4. Statista
  5. Streamscheme
  6. Twitch.tv Internal
  7. NCBI
  8. Streamlabs
  9. Statista
  10. Statista
  11. Twitch Tracker Page
  12. Twitch Metrics Page
  13. Twitch.tv Viewership
  14. Wall Street Journal
  15. Wall Street Journal

Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.