Top 75 Branding Statistics For 2023: Stats, Facts & Trends

Updated Jan 16, 2023.
Branding Statistics

We live in a world driven by numbers and data. Whether looking at the latest sales figures or trying to understand the industry's latest trends, numbers play a big role in our decision-making process.

When it comes to branding, this is especially true. As businesses strive to create a unique and authentic brand, they must rely on data and analytics for insights into what’s working and what isn't.

This blog post will look at some of the latest branding statistics, facts, and trends. We'll explore how businesses use data to create more effective branding and marketing strategies that increase customer lifetime value. We'll also highlight some of the challenges they face.

Key Branding Statistics

  • Employers with poor branding pay 10% higher salaries.
  • 93% of consumers trust recommendations for goods or services from people they know.
  • A candidate who cannot be found online won't be interviewed by 47% of companies.
  • According to 82% of investors, the brand name plays a significant role in their investments.
  • The basis of 64% of brand relationships is shared values.

General Branding Statistics

1. Apple is the most valuable brand in the world.

(Brand Directory)

Apple is undoubtedly the biggest firm in the world in 2022, with a market valuation close to $3 trillion. But what is the value of their brand? According to Brand Directory, Apple's brand is worth more than $355.1 billion.

The Worlds Top 10 Most Valuable Brands 2022
Source: Retail SEE

2. The Tesla brand had the largest increase in value among the top 100 global brands in 2021. 

(Interbrand)

The value of the Tesla brand nearly tripled in 2021, rising 184% to $36 billion, according to the statistics from Interbrand.

The brand's value continued to grow remarkably in 2022, increasing by 44% to US$46.0 billion and moving up to third place in the Brand Finance Automobile 100 for 2022. (Brand Directory)

However, in 2023, Forbes forecasts that Tesla’s market share is going to plunge.

3. Two-thirds of customers find it distasteful when brands make fun of their competitors.

(Sprout Social)

In the Twitter era, it's typical to see brands criticizing each other. Even if the message is not meant to be offensive, customers may still be turned off by it. 

What else annoys social media users? Political discussion, slang, and, worst of all, making fun of customers.

Consumer Sentiment on Brand Behaviors on Social
Source: SproutSocial

4. 54% of online consumers want more video content from brands they follow. 

(Hubspot)

A Hubspot survey with 3,010 participants shows video content is the most engaging. More than half of those polled said they preferred video material over interactive articles and social posts from the companies they support. 

For Brands, Video Content is Perferred
Source: Hubspot

5. 93% of consumers trust recommendations for goods or services from people they know.

(MarketingCharts)

Most individuals claim that they will continue to prefer personal recommendations over brand advertisements, regardless of how well-known a brand may be. Only 38% of customers trust brand ads.

6. 53% of sellers lost orders due to lack of information or low reputation.

(CEO Hangout)

More than half of online sellers say they lost sales because their brand wasn't strong enough or their website didn't have enough information. However, once business owners utilize good branding practices, this can be avoided.

7. Brand favorability can increase by up to 46% when using music in the ad.

(Businessnewsdaily)

According to BusinessNewsDaily, it takes the human brain only 0.146 seconds to hear and comprehend sounds.

Music enhances feelings and draws attention more quickly when used in brand advertising.

Consider how many Reels or TikTok videos you watch, both with and without music. Do you continue to watch them with music? Most individuals do.

According to the branding stats, music in commercials increases ad engagement four times across social and search ad campaigns.

B2B Branding Statistics

8. B2B customers are twice as likely to select a brand that emphasizes personal value above commercial value.

(MarketingWeek)

B2B clients are twice as likely to choose a company with a brand identity that reflects their personal beliefs and takes a position on important social and political issues.

9. 28% of B2B marketers use Facebook for brand building, compared to 55% who use LinkedIn.

(MeltWater's State of Social Report)

Turning to B2C, Facebook is the most popular social platform for businesses selling to consumers. 60% of B2C businesses use Facebook, followed by:

  • Instagram (28%)
  • Twitter (6%)
  • LinkedIn (2%)

10. 93% of B2B buyers begin their searches on search engines.

(StickyBranding)

According to B2B branding statistics from StickyBranding, B2B clients conduct 12 searches on average before visiting a brand's website.

11. Account-based marketing is the most effective tactic for 96% of B2B marketers.

(Globe Newswire)

Because B2B clients are accustomed to individualized communication, customization was one of the most effective branding techniques in 2022. 

12. 71% of B2B content marketers use Twitter.

(Content Marketing Institute)

Branding facts from CMI reveal that most B2B marketers utilize Twitter as their primary social media platform for branding.

According to social media statistics, online users are 31% more likely to remember what they saw on Twitter than any other social media network. Thus it makes sense that they prefer Twitter to other platforms.

13. 80% of the B2B purchasing process will take place without human interaction by 2025.

(Gartner)

Automation has grown essential across many industries, and B2B sales are no different, with 80% of marketers consistently using the best marketing automation software

Personal Branding Statistics

14. A candidate who cannot be found online won't be interviewed by 47% of companies.

(CareerBuilder)

Personal branding is just as vital as commercial branding because it can help you stand out when looking for jobs. 47% of companies are unlikely to consider candidates who do not have a digital footprint.

While an online presence is crucial, branding data demonstrates that simply being is insufficient. According to CareerBuilder, more than 50% of employers admitted that they never made a hiring decision based only on what they had seen on a job applicant's social media pages.

15. Employees often have ten times more followers compared to the social media accounts of their firm.

(LinkedIn)

According to LinkedIn statistics, even if a brand's social media presence is crucial, employees' accounts typically receive more attention and have up to 10 times as many followers as the company's. 

Employee-shared information, however, receives eight times as much interaction as anything posted on the business's social network account.

16. Content distributed by employees gets 8X interactions as opposed to brand channels.

(Sociabble)

When you post messages on the brand’s behalf, the audience engages with them inertly. If you want to touch the public, it is better to use employees' accounts rather than the brand's Instagram or Facebook page.

Social Media Branding Statistics

17. 50% of consumers follow 1-4 brands on social media.

(BuzzStream)

Moreover, 26% of people follow five to nine brands, 22% follow ten or more, and 3% follow no brands. Additionally, the following are the key motives why individuals follow brands on social media:

  • They like the company
  • To give feedback
  • Brand news
  • For giveaways
  • To get access to exclusive material
  • To participate in competitions
  • To receive alerts about exclusive deals or promotions
  • To become familiar with new services and goods
  • Because they are their clients
  • Fascinating content
Why do you Follow Brands on Social Media
Source: Buzzstream

18. There are 2.1 million negative social mentions of businesses every day in the United States alone.

(Neil Patel)

Customers give several clear explanations for unfollowing a brand on social media. 

Before someone is ready to become a devoted customer, they need to know and trust your brand. So if you want to thrive, you must pay close attention to what your brand says about your business.

19. Moms are 38% more likely to purchase services and goods from companies they “like” on Facebook.

(MarketingProfs)

20. Using social platforms increases sales by 32%.

(Gepard)

Moreover, 78% of American consumers have purchased from a company they found on Facebook, according to Oberlo. 

Your Facebook, Twitter, and Instagram profiles may all help your business win clients and increase income, from interesting posts to real-time customer assistance. This helps you appear trustworthy to potential customers. 

21 45% of users on social platforms would unfollow a brand due to excessive self-promotion.

(Hubspot)

Audiences typically find this type of content uninteresting, especially if they are familiar enough with your business to follow it on social media.

Furthermore, more than 15% of consumers from a survey by Hubspot said they would unfollow a business that posted more than six times per day. More than 20% of customers from the same survey said they would unfollow a brand if the content was too monotonous or uninteresting.

22. Trusting brands is becoming more important nowadays.

(Edelman Trust Barometer Special Report)

Brands are sometimes involved in spreading fake news and misinformation, improperly handling customers’ personal information, and not relating to individual values. These are some of the concerns expressed by customers, which can make them skeptical about brands. It is your job to create trust in your brand.

23. 90% of consumers prefer to buy from brands they follow on social media. 

(SproutSocial)

Every year, consumers use social platforms for longer periods. Brands should take note. Users who follow a brand on social platforms are more likely to download its apps and visit its websites, which is a wise plan for upcoming sales.

Content Branding Statistics

24. 82% of marketers use content marketing as part of their branding strategy.

(Ahrefs)

Without content marketing, what is company branding today? Not much. Companies regularly use video content, blog posts, research, infographics, product reviews, and interviews. They use carefully produced content to capture the interest of their target audience and build their brand. 

25. 78% of B2B consumers will read 3+ specific content pieces before contacting the sales team.

(LinkedIn)

It means that brands should extensively describe their products and services. Companies should invest more time in writing product reviews & features & pricing, howtos, and faqs, to help buyers make an informed decision.

26. Brands with active blogs receive 67% more leads.

(AgentDrive)

Publishing blogs on the website can be beneficial for your company. It's a great approach to talk about your products or competitor ones in an unobtrusive manner. 

27. Three times as many leads come from content marketing as from outbound marketing. 

(Content Marketing Institute)

It's less expensive than pay-per-click advertisements and gives your audience helpful information about topics they're interested in. The key is that it is unobtrusive. 

In outbound marketing, you reach out to customers when they do not ask it. They are more reluctant to purchase something or become leads in this case.

28. 61% of consumers are more likely to purchase from businesses that offer tailored content.

(CMI)

Unique, original, and tailored content encourages people to make purchasing decisions.

According to the Stackla Report, 61% of survey participants claimed that participating in the company's activities, such as being a content creator or customer advocate, would increase their brand loyalty.

Logo Statistics

29. One-third of the top 100 companies have a blue color in their logos.

(Design Buddy)

Blue is typically connected to reliability, calm, strength, trust, and peace. 

Red is the second-most often used color in brand logos, according to DesignBuddy. It appears in the design of 29% of top world brands because of the intensity, power, and emotion it conveys.

28% of the most well-known firms use black and grayscale in their logos, and 13% (gold or yellow).

95% of the world's most well-known firms only have one or two colors in their logos. Only 5% of leading brands employ more than two colors.

Predominatly Used Colors
Source: Logoeps

30. People need about 10 seconds to form an opinion on your logo.

(Design Powers)

There are numerous requirements for a good logo. It must be straightforward yet efficient. It must easily connect to your brand and capture attention.

31. The Coca-Cola logo can be recognized by 94% of the world’s population.

(Brandemic)

Coca-Cola has been around since 1886. It was founded by John Smyth Pemberton, a pharmacist from Atlanta, Georgia, and Frank M. Robinson, an expert in branding and marketing.

Initially, Coca-Cola was only available as a fountain soda in classic soda shops. Bottling started in 1894. Then, in 1915, the bottle underwent a redesign that gave it the timeless look we recognize today.

Even the well-known 1940 font design has stood the test of time. Over the years, only the logo's shape has changed. That should give you a sense of how crucial a branding strategy is to a company. 

32. Pepsi invested $1 million in its logo rebranding.

(Unilad)

Brands might spend from nothing (Coca-Cola) to millions of dollars on logo design. Pepsi is a member of the million-dollar logo club. 

33. Only 3% of the top worldwide brands have logos with four or more colors.

(iMeetCentral)

According to top branding statistics, utilizing fewer brand colors in your logo is more effective at portraying a strong brand message.

34. 67% of small firms are willing to spend $500 on a logo.

(Red Website Design)

Just 18% of small firms are willing to spend up to $1,000 on their logos. If you’re unwilling to pay such hefty prices, check out this article on how to design a logo to make one for yourself.

Brand Name Statistics

35. 72% of the most popular brand names are acronyms or invented words that are difficult to pronounce.

(Neil Patel)

For a brand name to be successful, it must be easy for consumers to pronounce. However, only some agree that brands should have pronounceable names.

According to branding data from Neil Patel, top brands have names that are acronyms or made-up words which are hard to pronounce. 

Success in branding can therefore be achieved without even using actual words. 

36. One key principle of branding technical terms is to make them easy to spell and pronounce.

(Push10) 

Despite being a made-up term, Google is easily pronounced and has proven indispensable. The word “googol,” used in mathematics to denote an extremely high number (1 followed by 100 zeros), was misspelled, giving rise to the search engine's name. 

The extensive amount of information that may be accessed through it was designed to be implied by the name. 

37. 80% of consumers routinely purchase name-brand groceries and food.

(AYTM)

People frequently choose household names when purchasing goods such as clothing, food, appliances, etc., since name brands are typically associated with superior quality. 

According to a survey by AYTM are Built, 49% of consumers prefer name-brand pharmacy products to generic ones, while 56% of respondents admitted to frequently purchasing brand apparel and accessories.

38. Only 4% of consumers believe name-brand goods are never better than generic goods.

(AYTM)

AYTM's statistics on branding show that 70% of consumers expect name-brand products to be better than generic ones sometimes. 

While 8% of respondents say name-brand products are always of superior quality than their generic counterparts, 18% believe that these are seldom of higher quality.

39. Only 13% of consumers claim to purchase name-brand goods every time.

(Disco)

The Disqo image below shows that generic products are very close to name-brand items in terms of popularity. For example, while 39% of people say that they buy branded items “sometimes”, generic items are preferred by 38%. 

Generic products even outperform their branded counterparts in the “often” frequency, with 46% of buyers purchasing them “often” compared to 40% for name-brand goods. 

Purchasing Frequency of Name Brands Vs Generics
Source: Disqo

40. 59% of consumers prefer to purchase new products from a well-known brand.

(Invesp)

Once a company has built a solid rapport with its clients, it becomes simpler to launch new items.

In addition to the 59% of consumers who prefer to purchase new items from a reputable brand, 21% said they did so because a preferred brand produced it.

41. Hyundai is the brand with the most typos worldwide.

(Statista)

The top three misspelled brands are automakers. Every month, online users type the word Hyundai incorrectly 605,000 times on average, followed by Lamborghini with 365,000 misspellings, and Ferrari (123,000).

42. According to 82% of investors, the brand name plays a significant role in their investments.

(Global Banking & Finance Review)

You should be aware that most investors consider brand awareness when making investment decisions.

Why are they so concerned about branding?

We have learned above that consumers want to buy from reputable and renowned companies.

Customer Opinions on Branding

43. 11% of customers claim that if your business positively impacts the environment, they will pay from 11% to 50% more for services and goods.

(CustomerThermometer)

While you know the value of first impressions for your business, there are other ways to increase brand recognition, such as by giving back to the community or the environment.

Several generations of people today are willing to spend more if they think their money is going to a good cause, and they are getting a quality product or service in return.

44. 68% of males and 64% of women claim to have experienced emotional attachment to a company or brand.

(BowNow)

According to “emotional branding,” companies can strengthen their brands by appealing to customers' emotions, goals, and basic needs.

How important is emotional branding? 

It encourages favorable brand recognition, loyalty, and retention and distinguishes you from rivals. People experience emotions at both the conscious and subconscious levels.

Consumers tend to base their purchases on their feelings rather than logic.

45. 62% of consumers share online deals with friends and family.

(WPForms)

According to MarketingCharts, 93% of customers trust their relatives and friends more than advertisements or companies. 

Deals and discount offers can significantly affect your brand and business. Offering alluring bargains can quickly increase company visibility and recognition for branding purposes, thanks to word-of-mouth.

46. A staggering 73% of customers appreciate when they are treated like individuals.

(CheetahDigital)

If a company wants to stand out in today's market, it cannot send generic, cookie-cutter emails.

Sending arbitrary emails is only one aspect of email marketing. It's a well-considered approach to providing individualized experiences that plays a determining role.

60% of consumers are okay with businesses utilizing their data to send them emails that are specifically targeted to their interests.

Let's investigate this a little more. According to studies from CheetahDigital, when businesses use tailored emails, 78% of consumers are more likely to become repeat buyers. 

47. Clients use customer reviews to make decisions.

(Finances Online)

Customers' decisions to purchase products or not are heavily influenced by product reviews. And online customer experiences, whether positive or negative, are very likely to be shared by customers.

Those reviews are important: 80% of respondents from a survey by Finances Online claim to only trust brands with ratings between 4 and 5. A brand with 1-2 stars will only be considered by 13% of consumers. 

A consistent review strategy is essential because, according to 85% of consumers, they only consider reviews posted within the last three months, and 40% only consider those older than two weeks.

Brand Awareness and Recognition Statistics

48. 46% of US consumers will spend extra on recognizable brands.

(Salsify)

B2B SaaS provider Salsify polled more than 4,000 consumers for its 2022 consumer research report. 

When asked why they chose the more expensive alternative when comparing similar products online, 46% of American customers responded that they paid more for a recognizable brand they trusted.

More consumers will purchase from you as their awareness, appreciation, and belief in your brand grow.

49. Color increases brand recognition by 80%.

(Colorcom)

Color is powerful when expressing and portraying your brand on websites and social media. While you cannot always be everywhere, your logo and branding elements can.

Therefore, carefully choose colors while developing your brand, logo, marketing, and all other components of your growth strategy.

50. Visuals account for 55% of a brand’s first impressions.

(United States Chamber of Commerce)

Observe your preferred brands. How do their logos appear? What colors do they use? The brand's design mixes strategy, psychology, and story to capture one of branding's most crucial components: the first impression. Smart design decisions improve a brand's ability to attract attention and leave an enduring impression.

Most initial impressions, whether of a new person or a brand, are visual. 

51. Influencer marketing is used by 30% of brands to raise brand awareness.

(Hubspot)

In 2023, the interest in influencer marketing will continue to increase to offset the declining effectiveness of online ads. These are becoming less effective due to the increased use of ad blockers and fatigue

According to Hubspot’s State of Inbound Marketing report, the top channels used by marketers currently are:

  • Social media channels (44%)
  • Website or blog (36%)
  • Email marketing (35%)
  • Content marketing (32%)
  • Influencer marketing (30%)
  • SEO marketing (26%)
  • Online events (25%)
Top Initiatives For Increasing Brands Recognition in 2022
Source: Hubspot

52. 80% of companies use social ads to boost brand recognition.

(Hubspot)

Only 20% of brand marketers don’t use social media marketing to increase brand awareness and brand name recognition. 

Facebook has the best return on investment (ROI) with 26%. Instagram, YouTube, Twitter, and TikTok come in second, third, and fourth, respectively.

The most popular social platforms for advertising in 2023 are:

  • Facebook (79%)
  • YouTube (69%)
  • TikTok (65%)
  • Instagram (63%)
  • Twitter (57%)
  • Tumblr (56%)
  • Reddit (49%)
  • LinkedIn (47%)
  • Twitch (43%)
  • Pinterest (42%
  • Snapchat (41%)

53. 5-7 impressions are necessary for building brand awareness.

(Pam Marketing Nut)

Consumers will only recall a brand after seeing it a few times. A brand must be presented to consumers five to seven times before they begin to recognize it. 

For a brand to become well-known enough for people to remember it by name, they need to see it a lot. That's why ads and commercials are so crucial. 

Even if people don't buy something after seeing an ad, they are still exposed to the brand. It will help if you promote your brand consistently on social and other channels.

54. It was discovered that using a unique color improves brand recognition among consumers by up to 80%.

(RebootOnline)

They also provide the following additional color meanings:

  • The color yellow is associated with happiness, encourages unique thought, favors reasoning over intuition, and makes products stand out from competitors.
  • Red is associated with passion or danger. It arouses enthusiasm and is frequently utilized by fast food and retail firms.
  • Blue, which represents calmness and dependability and is a favorite of top corporations, is frequently linked to corporate branding.
  • Pink is often connected with feminine products or services. It can be thought of as energizing for younger audiences. Pink is the hue of fun or romance.
  • Green is the color of nature, is excellent for organic or earthy companies, and helps to promote health.

Brand Consistency Statistics

55. Consistent branding can increase revenue by 20%.

(Marq)

No matter where or how they interact with your company, customers expect a consistent brand image and emotional connection. Brand consistency can significantly affect your company's earnings, according to branding statistics.

For your branding to be consistent, you need to use the same colors, typefaces, voice, style, and message across all platforms, including social media and product packaging.

No matter the marketing or communication channel, brand consistency means that people interact with your brand and have the same impression and experience. Customers are more confident because they are familiar with the experience and know what to expect. 

56. Consistent brands have a four times greater chance of gaining brand visibility.

(Inc.)

Branding data shows that small businesses that take extra steps to make sure their identity is clear and consistent are three to four times more likely to have a strong brand presence than brands that present themselves in different ways.

57. Brand guidelines are used by 85% of businesses.

(Marq)

Only 30% of organizations say they are enforced, though. It’s more difficult to build brand awareness or foster an emotional connection with customers when the brand experience is inconsistent. Your marketing materials, designs, and commercials should be consistent.

58. Less than 10% of companies believe that their brand presentation is very consistent.

(DemandMetric)

Only 9% of brands would state that their own presentation is very consistent, even though most brands recognize the value of brand consistency.

According to the brand statistics, 90% of respondents think it's important for a brand to look the same across all channels.

59. 60% of millennials expect consistent branding everywhere.

(Businesswire)

We are now aware of the harm a poor brand strategy can cause to your company. Brands work so hard to maintain consistency across all channels for this same reason, especially since 60% of millennials demand it.

Brand Loyalty Statistics

60. For 94%, loyalty is based on openness.

(Natural Product Insider)

People want to buy from a brand that offers complete transparency, whether they are retail customers or business purchasers. 

They care deeply about several ethical concerns and want to support businesses that share their values. Nobody wants to donate money to shady businesses that defraud consumers.

A study conducted on 2,000 consumers found that 94% would stick with a transparent brand, whereas 39% would switch brands in search of transparency. 

This brand statistic shows that being honest is the best way to do business, from operations and pricing to corporate values.

61. Quality, cost, consistency, and customer service are the top 4 factors cited by consumers as reasons for being loyal to a brand.

(KPMG)

According to brand statistics that KPMG released after polling more than 18,000 consumers, there is a winning formula for what makes brands appealing to consumers and keeps them coming back. 

The study's results show that new customers want high-quality and affordable goods and a consistent brand experience no matter how they interact with a company.

62. The basis of 64% of brand relationships is shared values.

(Harvard Business Review)

According to the Harvard Business Review, shared values are a motivating factor in more than six out of every ten brand connections. 

Your brand must connect with the target audience's values and communicate those values to build relationships between your business and its clients.

This branding stat demonstrates that every connection and experience matters, from the first contact with your brand to the next purchases. 

63. Customers will spend up to 50% extra for companies that make a difference.

(CustomerThermometer)

Price is only sometimes the deciding factor. Loyal customers are frequently eager to pay more to businesses that share their values. 

According to CustomerThermometer, 13% of consumers are prepared to pay between 31% and 50% more to conduct business with organizations they believe are changing the world. 

This is a crucial branding metric since, contrary to popular belief, cheaper means more competitive.

How Many Customers Would Pay More
Source: Forbes

64. 78% of customers feel a bond with a business that delivers tailored content.

(DemandMetric)

In addition, 82% feel more favorably about a firm after reading custom content. Interestingly, 70% of people prefer reading articles about the company rather than seeing adverts about them. It is one more reason to invest more time and effort in content.

65. 44% of American consumers purchase gifts throughout the holiday season based on brand loyalty.

(FierceRetail)

That serves as an illustration of both brand loyalty and word-of-mouth promotion.

Customers may be the finest brand ambassadors. People are more likely to trust their friends and relatives than businesses.

66. More than 70% of brand managers believe increasing audience size is more crucial than increasing sales.

(RingCentral)

Making increasing sales a secondary objective may seem strange, but as most brand managers are already aware, this is a wonderful branding approach. It will eventually result in increased revenue and devoted customers.

67. 62% of customers would boycott a company if it shared different political or social values.

(LendingTree)

If you want to avoid alienating customers who disagree with your personal and political views, refrain from expressing your beliefs through your brand.

68. 69% of customers want to receive swift responses to their inquiries.

(Khoros)

Also, 83% of customers are more likely to stay with a brand that fixes their problems or complaints. 

An excellent customer experience will convert a one-time purchaser into a devoted customer.

69. Costs can lower by 10% if client retention increases by 2%.

(Smallbiztrends)

Improved sales and brand awareness lower the need for advertising since they increase revenue and recognition. You spend less on advertising for customer acquisition & customer retention. 

Employer Branding Statistics

70. Employers with poor branding pay 10% higher salaries.

(SmartDreamers)

Candidates will be more reluctant to join if a company has a poor reputation. Employers must therefore compensate with salaries, especially if candidates are talented and courted by other small businesses with stronger branding.

71. Even if offered a pay increase, 50% of job candidates said they wouldn't work for a company with a bad reputation.

(Glassdoor)

Money isn't everything.

92% of respondents from a survey by Glassdoor claimed they would consider leaving their current employment if it meant working for a reputable company.

These branding statistics demonstrate the reputation's importance to existing and prospective employees.

Additionally, it shows that a strong employer brand might result in a 50% reduction in hiring expenditure.

Likelihood of accepting a job offered by a Company With a bad Reputation if Unemployed
Source: ReputationX

72. The largest area of investment for expanding branding for employers is social platforms.

(Jobvite)

To draw in quality candidates, recruiters must be marketers, according to a Jobvite recruiter report from 2021.

According to Jobvite, advertising (12%), company career websites (21%), and social channels (47%) are the top investments required for employer branding.

In case you weren't aware, LinkedIn is the most popular social network for hiring employees.

Nevertheless, according to the statistics from Jobvite, 77% of recruiters used LinkedIn in 2021 compared to 92% in 2017.

25% used Instagram to hire candidates in 2021. We can see that Instagram is becoming more popular among recruiters. 

73. 55% of job seekers who had read unfavorable reviews about a firm did not want to apply.

(CareerArc)

Poor online employer reviews may have a detrimental effect on attracting top employees.

Reading reviews is a good idea, but think carefully before acting on them. Some evaluations may have been made by resentful former workers or those who don't like the company.

74. Companies with strong branding can save up to 50% on each hire.

(AIHR)

Your company's core values and initial impression are embodied in your brand reputation.

With strong branding, you can draw in top personnel and better retain employees, ultimately saving you money.

Additionally, you spend less time and money training new hires since you hire better candidates. When your branding is robust, qualified job candidates will swarm around you.

75. 59% of global leaders in recruiting are investing more in the employer brand.

(LinkedIn)

Branding encompasses much more than merely luring clients and creating revenue. Job candidates who want to join your company are very heavily influenced by how you advertise your company. 

The employer branding stats show that your business website (69%), online professional networks (61%), and social platforms (47%) are the top 3 places to improve your image. 

It's safe to assume that the hiring procedure doesn't produce talent. The talent comes to you. And believe us, most talents interested in working for you have probably done some research on your business.

Growing Your Business With Branding

These branding statistics show how to best connect with customers. Those who can build trust and transparency and be consistent will succeed.

And to build that trustworthiness, you’ll need the best CRM software. A CRM is very helpful in branding because it provides you with vital data to improve customer service and personalize your customer communication.

By integrating this system with other apps, you can see how customers are interacting with your brand messages on various channels. This will help double the messages that are working. 

  • Monday CRM is the most popular CRM system this year for a reason. The tool has a simple and intuitive interface that allows customizations without any code. You’ll be impressed by how easy it is to create workflows and launch email campaigns on Monday.
  • Pipedrive is specially built to convert leads into customers in the shortest time possible. The AI-powered tool analyzes historical data and patterns to generate insights you can use to close more deals.
  • Keap CRM combines marketing and sales tools, which helps the two departments to collaborate easily. The app automates the lead nurturing process based on lead behavior. Keap has a free 14-day trial you can use to familiarize yourself with it.

Image Credits: Image by stephanie2212 on Freepik

Sources

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  2. Global Brand Rankings
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  4. Automotive Industry 2022
  5. Why Tesla’s Market Share Is Set To Plunge in 2023
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  8. Friends and Family Still the Most Trusted Sources of Brand Information
  9. How to Drive Sales Using Sound
  10. B2B Branding: Where is the Love?
  11. State of Social Media 2021 Report
  12. B2B Content Marketing Executive and Brand Perspectives Compared
  13. STUDY: 96% of B2B Marketers Have A Documented Account-Based Marketing Strategy In Place
  14. Gartner Says 80% of B2B Sales Interactions Between Suppliers and Buyers Will Occur in Digital Channels by 2025
  15. The Real Value of Your Employee Advocacy
  16. Employee Advocacy Statistics that Prove Its Effectiveness
  17. Unfollow Algorithm
  18. How to Create a Social Media Branding Strategy From Scratch
  19. Ways To Drive Traffic From Social Media To eCommerce Site
  20. Unfollow Social Media Stats
  21. Sprout’s 2022 Social Media Industry Benchmark Report
  22. Content Marketing Statistics for 2023
  23. B2B Buyers Have Spoken: Here’s What They Want From Your Content Marketing
  24. Why Businesses Who Blog Get 67% More Leads Than Those Who Don’t
  25. Stats That Will Make You Want to Invest in Content Marketing
  26. What Do World’s Top Brands’ Logos Have In Common?
  27. Why A Good Logo Is Important For Your Small Business
  28. Coca-Cola: The King of the Global Market
  29. Pepsi's 2009 Logo Rebrand Cost Them $1 million Due to Unusual Hidden Features
  30. The Top 5 Branding Colors
  31. Graphic Design Stats & Facts to Guide Your Marketing Strategy [Infographic]
  32. How to Decide on a Business Name: Tools, Tips, and Strategies
  33. Generic Products Survey: Most Believe Name Brands Mean Higher Quality
  34. The Basic Principles of Branding and Brand Strategy
  35. The Power of Branding
  36. How Branding Influences Purchase Decisions
  37. The Most Commonly Misspelled Brands
  38. Consumers More Likely to Purchase Product or Service from a Recognizable Name
  39. What is Emotional Branding? Why Is It Effective For Your Business?
  40. The Ultimate List of Online Business Statistics 2022
  41. The Future of Customer Experience
  42. Customer Reviews Statistics
  43. 2022 Salsify Digital Consumer Report Reveals Global Ecommerce Insights
  44. Why Color Matters
  45. Content Marketing Infographic
  46. What Makes a Good First Impression
  47. State of Marketing Report
  48. What is the Importance of Color in Brand Recognition
  49. State of Brand Consistency
  50. The Impact of Brand Consistency Report
  51. Real Traceability for Real Transparency
  52. The Truth About Customer Loyalty
  53. Three Myths about What Customers Want
  54. Brand Recognition
  55. 1 in 4 Americans Are Currently Boycotting a Product or Company
  56. Must-Know Customer Service Statistics of 2022
  57. Employer Branding Statistics
  58. Employer Branding Statistics
  59. New Survey Reveals That Candidate Experience Drives Consumer Behavior
  60. How to Build a Successful Employer Branding Strategy for Your Organization

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.