227 Powerful Blogging Statistics To Help Grow Your Blog (Blogger 2020 Edition)

Powerful Blogging Statistics To Help Grow Your Blog

Are you utilizing blogging statistics when creating your blogs? If not, let us help you launch and grow your blog using valuable metrics from the blogging world.

Blogging is a great way to secure a passive income. According to Indeed, an average blogger in the US earns $14.46 per hour. But you aren’t here to be an average blogger. The blogging statistics listed in this write-up will enable you to grow your blog traffic to earn a monthly revenue of $5k or confidently grow to $30k (as many other bloggers are already doing).

These blogging stats will help answer a common blogging question in every blogger’s mind such as –

  • Creating impactful content that ranks well on Google. 
  • Driving more visitors to your blog 
  • Picking the right monetization strategy, 
  • Selecting the right blogging niche 
  • How to help you earn a higher passive income. 

In the end, you’ll learn the strategies that high-income bloggers use and those that don’t.

Starting a blog in 2020 is among the most profitable investments. With a starting capital as low as $100, anyone can start their blogging journey to earning thousands of dollars per month and have a real impact on people’s lives.

Are you ready to dive right in and gain actionable insights on various blogging metrics to help you drive more traffic to your blog?

Ok, let’s go.

General Blogging Statistics

The general blogging statistics section includes information related to the basics of blogging. Here you will find stats that answer straightforward queries and are especially helpful for new bloggers.

Bloggers will find answers to standard questions such as –

  • When was blogging invented?
  • How large is the blogging industry?
  • What are the popular languages used by bloggers worldwide to create their blogs?
  • How many blogs are hosted on WordPress?

If these questions have tickled your curiosity, we’ll ensure that by the end of this section, you leave with a wealth of all-purpose info related to the blogging world.

Let’s get started.

1. The first blog was started by Justin Hall in 1994. (WebDesignerDepot)

2. The content marketing industry will be worth $400 billion by the end of 2020. (QuoraCreative)

3. In the United States, 31.7 million bloggers are blogging in 2020. (Statista)

Statista - Number of bloggers in the United States from 2014 to 2020

4. Today, there are over 1.7 billion websites, and 600 million of them have blogs. (GrowthBadger)

5. In 2014, the average time spent in creating a blog post was 2 hours 24 minutes, in 2018, it’s 3 hours 28 minutes. (GrowthBadger)

Average time spent writing a blog post

6. Over 132 million blog posts are published monthly with an average of 5 million blog posts produced daily, 70 million blogs are jointly published on WordPress CMS, and WordPress.org, other popular CMS for blogs includes Blogger, Tumblr, Squarespace, and Wix. (WordPress)

7. Female bloggers are more likely to be creative in their blogs compared to their male counterparts. (ConvertKit)

8. 70% of individuals prefer to know about a company by reading blogs instead of ads. (SocialMediaToday)

9. 73% of bloggers say that money is the most important factor that contributes towards feeling successful. (ConvertKit)

Convertkit - 73% of bloggers say that money is the most important factor

10. 100% of users in the United States aged between 18 to 29 are connected to the internet. (HostingFacts)

100% of 18 to 29- year olds in the US use internet

11. As of 2020, Tumblr has a total blog count of 496.1 million, this makes it the granddaddy of blogging platforms. (Statista)

12. WordPress websites have a total of 409 million readers that view over 20 billion pages every month. (WordPress)

13. WordPress blogs are written in over 196 languages with English at 71%, Spanish blogs at 2nd place with 4.7%, and Indonesian at 3rd with a 2.4% publish rate. (WordPress)

14. Bloggers without children are 33% more likely to start a blog to become self-employed, with more time and fewer risks on hand, it’s a straightforward choice. (ConvertKit)

Top six blogging goals

15. Articles across the internet gain various emotions from its readers, awe ranked 1st at 25%, laughter came 2nd at 17% and amusement was 3rd with 15%. (OkDork)

Popular Emotions

16. ‘Value and entertainment’ were the top reasons as to why people shared content with others. (OkDork)

General Key Learnings 

  • Blogging and content marketing is a $400 billion industry. Even with over 31.7 million bloggers in 2020, there are tons of opportunities that are untouched. Starting your blog today gives you a head start to take advantage of these possibilities.
  • English is the preferred blogging language. WordPress websites have a total of 196 languages across the globe. And English writers comprise 71% of the total blogs. For a wide audience reach, it’s a good idea to maintain a blog that’s in English.
  • Bloggers without kids are likely to start a blog. With fewer responsibilities to attend to, bloggers that are childless are likely to become self-employed by creating a blog. The willingness to take risks is far convenient when kids aren’t involved.
  • Creativity and financial freedom are important to bloggers. The idea of expressing their inner passion along with generating income equals – a happy and successful life. The future of blogging is defined with these two core values.
  • People share content that ranks high on value and entertainment. Knowledge and humor are the driving forces behind why people share blog posts with their friends and family. It’s important to create high-value content with a hint of humor thrown in.

Launching a Blog Statistics

Whether you wish to start a blog to showcase your brand or establish yourself as an authoritative figure. The biggest starting problem for a new blogger is going from Point A to Point B. This section helps with queries related to launching your new blog.

  • What is the most popular Content Management System (CMS)?
  • Which are the top blogging niches that make the most money?
  • How many percentages of blogs use ‘https’ on the internet?
  • Which hosting plan is the perfect fit for me when starting?

One of the worst blunders that most new bloggers make – is to launch a blog without understanding the various opportunities around them.

Industry-backed statistics by high-income bloggers help in replicating their financial success. And that’s exactly why it’s critical to leverage all the precise info and start your blog with the right foot forward.

Remember, every successful blogger started exactly at the same place where you are today. The only exception? You can directly build upon their success without going through the hassles of trial and error.

Are you ready to grasp the knowledge to build your profitable blog? Let’s go!

17.  Website design matters, 90% of visitors leave upon witnessing a poorly designed website. (HubSpot)

18. Half a billion dollars are lost to slow websites, over 51% of visitors close a website because the content or images take too long to load. (BloggingWizard)

51% of visitors close a website because the content or images take too long to load

19. WordPress is the most popular content management system (CMS), 15% of the top 100 sites are run on it. (HostingTribunal)

Wordpress still reigns supreme

20. There are over 359 million domain names registered in 2019, with a 5.1% annual increase in registrations since 2018. (MakeaWebsiteHub)

21. Asia is the largest source of internet users with 50% of traffic, Europe comes 2nd at 15% and Africa is 3rd with 11.5%. (InternetWorldStats)

Internet Users Distribution in the World - 2020 Q1

22. 95% of bloggers fail because they prioritize passion over market factors when choosing a niche. (AdamEnfroy)

23. Top 6 blogging niches that make over $2,000 per month are – Personal Finance, Marketing, Food, Lifestyle, Mommy, and Travel. (BrandonGaille)

Blogging niches that make the most money

24. .com is the most widely used TLD across 147 million domains. (Verisign)

25. 59.9% of websites are well-secured with HTTPS SSL protocol. (HostingFacts)

26. Shared hosting is popular for new bloggers, a standard monthly plan ranges between $5 to $10, over 3000 websites may be hosted on a single server. (HostingTribunal)

27. Virtual Private Servers (VPS) are more reliable than shared hosting, monthly plans range between $10 to $150. (HostingTribunal)

28. Cloud hosting is recommended for advanced bloggers and it comes with unrivaled security and resource control, pricing is custom depending on resources used. (HostingTribunal)

29. Website speed & Uptime are vital components when choosing a web host for bloggers. (GuideBlogging)

30. Bluehost had the least power outages (7) of all web hosts and maintained a 99.991% yearly uptime. (HostingFacts)

Bluehost test site

31. An average website goes down for 3 hours every month due to web hosting downtime. (HostingFacts)

Launching a Blog Key Learnings

  • Starting a blog is simple. Select a reliable CMS like WordPress, a blog name (domain), and a quality web host. We recommend Bluehost as it’s cheap and perfect for beginners. For just $3.95/month, you receive a free domain and SSL certificate for your 1st year.
  • Load time and Uptime are critical factors for a web host. When your website loads fast and faces no downtime, your visitors are happy. Happy visitors are returning ones. Bluehost has a 99.99% annual uptime and 405-ms loading speed.
  • Google loves .com TLDs. Being the oldest domain extension comes with its share of perks. A .com TLD holds a higher authority on Google for being non-country specific. It’s also the first thing people enter in the search bar when looking for a blog or business.
  • Choose a profitable niche. The reason 95% of bloggers fail is that they put passion first and marketing factors behind. Profitable niches that bring in $2,000 every month are – Personal Finance, marketing, food, lifestyle, travel, and mom-based blogs.
  • Build a great looking website. A poorly designed website drives out 90% of your visitors. With beautiful pre-made website layouts offered by Divi or Pixelgrade, building your dream website in a few hours is a reality. No technical knowledge is required.

Blogging Goals Statistics

Remember when you promised yourself to reach your calorie goals before the summer began? And you crash-dieted and got into shape to rock your beach body?

Likewise, when you start a blog, there are goals to reach. Blogging goals help you measure your journey and stick to a strategic routine.

How else will you answer the following questions –

  • What is my motivation for blogging?
  • What is a good subscriber count to aim for when starting?
  • What is a good Domain Authority to target during my first year?
  • What’s the ideal visitor count before my blog starts making money?
  • How often should I post a blog to attract readers?

Having goals lets you prioritize your blogging tasks and accomplish them. Because it’s crucial to reach your old goals rather than to make new goals that you’ll never achieve.

Here are the blogging statistics that are perfect for a new blogger to aim for when setting up their blog.

32. The most common reason for blogging is to generate income, over 2/3rd of bloggers have stated it as their prime motivation for starting blogs. (GrowthBadger)

33. 82% of blogs are created for brand awareness, 74% of blogs target lead generation, 71% blogs are aimed towards customer acquisition and 57% of blogs are targeted towards customer retention and website traffic. (QuoraCreative)

34. For your first year of blogging, a loyal reader base of 500-1000 blog subscribers should be your basic goal. (FindingBalance)

35. A high Domain Authority (DA) for your blog builds your blogging reputation on the internet. Aim to grow your blog to DA 15 in your first year. (FindingBalance)

36. For a steady revenue stream, a monthly count of 10,000 visitors is a good beginner’s mark to aim for when monetizing your blog. (NeilPatel)

37. To grow your social status, interact with 2-3 fellow bloggers within your blogging niche every month through blog comments and social media posts. (FindingBalance)

38. Answering people’s questions by sharing your blog on community websites like Quora helps in developing trust with new readers, answer 10-20 top questions every month related to your blogging niche. (RobertKatai)

39. When starting a blog, aim to publish at least 1 high-quality blog post every week to engage readers and build domain authority. (NealsSchaffer)

40. Influencers help connect you with a large audience, reach out to 1 influencer every month in your blogging industry and interact with them – either interview them, link to their posts, quote them in your blog or send them a gift to build relationships. (NealsChaffer)

41. 39% of readers loved the writer’s unique writing style and went back to a blog, 22% of readers went back solely for the content, always maintain a fresh writing style and stick to it when creating blogs. (GwennanRees)

Why do you read the blogs you keep going back to

42. The top reasons for starting a blog are  – financial freedom, expressing thoughts, connecting with like-minded people, promoting products, becoming a topic expert, to help people and to make a difference. (LifeWire)

Blogging Goals Key Learnings

  • Aim for a 15+ DA Blog in your first year. Domain Authority represents how credible your blog is in the eyes of Google. Track your DA by installing a free toolbar provided by Moz. Another popular DA tracking tool is Ahrefs which requires a paid license to unlock.
  • Reach 10,000 monthly visitors for a steady blog income. Once the traffic floodgates open, the sky’s the limit. Put an income plan together on how to best use your blog traffic. Sell eBooks, set up ads, collect emails, promote a product, or sponsor a post.
  • Build 2-3 monthly relationships with bloggers in your niche. The benefits of establishing a network are numerous. You could redirect their visitors, build backlinks, get social media mentions, receive credible reviews, and even learn from the best.
  • Answer 10+ topic queries every month on community sites. Community sites like Quora and Reddit are full of questions. And what’s the best way to build trust? Answer relevant queries to your niche and redirect visitors back to your website via backlinks.
  • Connect with an Influencer to gain a large readership. Influencers are social media celebrities that have a loyal following. For a fee, an influencer markets your product or brand in a natural and trustworthy process that doesn’t sound promotional or salesy.

Business Blogging Statistics

Are you as tired as us of “internet experts” that claim you can start a 6-figure money-making blog in less than a month?

We are here to bust that myth once and for all.

We understand the pain of sharing emails in-exchange for valuable information on starting a business and receiving generic advice instead.

We were in your shoes not too long ago.

When we started our career blog, Cleverism in 2014, we wished we had known all the statistics in this article. It would have certainly helped us focus on the things that mattered while avoiding the ones that didn’t. Instead, we poured many hours of research into trial and error. Despite our starting troubles, we managed to attract over 1.2 million career enthusiasts every month and expanded their careers by helping them land their dream jobs.

Luckily you don’t have to start your blog as we did. You get to learn from the real experts and not from the thousands of fake ones. Experts that use statistics to showcase their growth.

Yes. Real cold hard facts.

Real analytics.

Real statistics.

We believe in data-backed info when starting a business blog. And so should you.

Here is a sneak peek to all the blog statistics that are necessary for building a successful business.

43. Businesses that posted over 16 blogs per month received 3.5 times the traffic compared to businesses that blogged between 0-4 times a month. (GrowthBadger)

44. Compared to 2014, bloggers promoted their content over 322% in 2018 utilizing paid ads as their marketing strategy. (GrowthBadger)

45. Between 2009-2013, an average business had at least one person managing their blog, between 2014-2019, there were about 2 dedicated employees managing blogs. (NeilPatel)

How many full-time employees are dedicated to blogging

46. 75% of marketers sternly believe in the power of content marketing to raise their B2B & B2C stakes. (SocialMediaToday)

47. 77% of B2B marketers connect with their audience via email (87% usage) and educational sources (77% usage), there were several missed opportunities in audience participation as only 23% usage was detected. (ContentMarketingInstitute)

48. Businesses with a blog enjoy a 126% growth in lead generation compared to their non-blogging counterparts. (HubSpot)

Business that blog see faster lead growth

49. 61% of US customers refer to a blog post before buying a product. (IgniteSpot)

50. 90% of organizations utilize content marketing as their prime promotional practice, while 25% of marketers spend 25% of their budget in content marketing. (DemandMetric)

The current state of content marketing

51. Businesses gained 55% more website visitors over ones without a blog, further, businesses received a 434% boost in being indexed by search engines through blogging. (HubSpot)

434% more indexed pages for companies that blog

52. Companies that blogged 16+ times in a month saw a massive return in traffic and leads. (HubSpot)

53. 57% of companies reported that their blogs directly affected lead conversion. (HubSpot)

Avg. distribution of lead generation budgets small vs. medium to large business

54. In 2010, only 23% of Fortune 500 companies had a public blog, by 2016, the number had increased to 36%. (Statista)

Percentage of Fortune 500 and Inc. 500 companies with public blogs from 2010 to 2017

55. 36% of organizations have never performed an audit of their company’s content. (Curata)

How often does your organization complete an audit of your company's content

56. 68% of companies targeted their content towards product endorsement, while 25% of companies targeted demographics in their content marketing strategies. (Curata)

For which of the following targets-segments do you create content

57. Companies that promoted their blog posts using a social media team received over 10,000-page views when compared to blog writers, editors, and community managers. (Curata)

Who is responsible for the promotion of your blog posts

58. When marketers prioritize business blogs, they are likely to see 13 times more ROI over time. (GetCodeless)

59. The top goals for organizations in B2B marketing are brand awareness (82%), lead generation (74%), and customer acquisition (71%). (TopRankBlog)

60. 60% of customers enjoy a positive experience when reading a brand’s custom content. (GetCodeless)

Business Blogging Key Learnings

  • Aim for 16 blog posts in a month to receive 3.5 times more traffic. Unsuccessful bloggers quit blogging when their efforts don’t pay off. As a business, outperforming your competitors improves your traffic. It’s critical to be consistent to receive strong results.
  • Utilize paid ads to promote your blogs. Don’t wait around for your organic traffic to kick in, which could take years. Bloggers that use cost-effective paid ads were 67% more likely to see success in their business than those that did not.
  • Over 57% of leads are generated from a business blog. Your business blog generates a channel for customer acquisition along with brand exposure. The higher your blogging frequency, the better your chances of capturing leads.
  • Social media professionals impact blog promotions the most. When it comes to blog promotion and paid ads, a professional social media team gets you an average of 10,000-pageviews when compared to writers, editors, or community managers.
  • Customers love customized brand content. Share a success story or two about your employees in your blog. Give an inside scoop of how you built your company from ground zero. Building an affinity with your customers creates new opportunities.

Blogging Traffic Stats

What good is a blog when there’s no one to read it?

New bloggers are focused on creating quality content without much relevance to driving traffic. Blog traffic is an extremely important metric to measure the success of your blog. After all, your readers are your prime source of income.

  • How long does it take for my blogs to get indexed on Google?
  • How many blog posts do I publish to see a surge in monthly visitors?
  • How many of these visitors are mobile users?

Are these burning questions stuck in your head? Don’t torture yourself any longer. The blog traffic stats section answers serious queries related to driving traffic to your blog.

61. Search engines are the undefeated king of blog traffic, with over 51% of blog traffic being sourced by this channel. (NeilPatel)

Percentage of Blog Traffic by Channel

62. Once a website achieves 300+ indexed pages on Google, the traffic generation rate jumps up by 236%. (TrafficGenerationCafe)

Median Monthly Leads by Range of Google Indexed Pages

63. After your 24th blog post, you’ll experience a 30% growth in visitors, after your 51st blog post, your traffic generation increases to 77%. (TrafficGenerationCafe)

Impact of Blog Size on Monthly Leads

64. When businesses have blogs, they experience double the email traffic compared to those that don’t. (OptinMonster)

65. 50% of bloggers have reported trouble in acquiring traffic through Facebook over the last 2 years, 1/5th of them have trouble gaining visitors from Google. (OptinMonster)

66. The year 2019 has seen a 93% increase in promotional techniques such as paid ads to drive traffic. (OptinMonster)

67. Publishing relevant posts to your blog aid Google in understanding the content of your blog, this helps with better indexing and pushing traffic to your site. (BlogTyrant)

68. 1 in 10 blog posts receives the title of being a ‘Compounding’ post, which increases overall traffic by generating maximum value to its readers, compounding posts generate over 38% of total blog traffic. (HubSpot)

1 in 10 blog posts receives the title of being a ‘Compounding’ post

69. Google receives an average of 100 billion searches every month, mobiles devices make up for more than half of these searches. (Impactbnd)

70. 10 weeks is the average time for your links to get indexed on search engines after creating a blog post. (IWannabeaBlogger)

It takes 10 weeks on average to see 1 rank jump

71.  1 out of 5 bloggers prefer to buy their traffic. (OrbitMedia)

72. By 2019, video content is 80% of all internet traffic, in the United States alone it’s over 85%. (Inc.)

Blogging Traffic Key Learnings

  • Search engines are the top blog traffic source. 51% of blogs get their traffic from SEO through organic search. Link building, blog commenting, trackbacks, referral traffic, and republishing blogs are effective ways to boost your search engine reputation.
  • Traffic increases by 77% after your 51st blog post. Don’t give up after your 2nd or 3rd blog post, it takes between 24-51 blog posts to see a bump in your traffic growth. Blogs are a great way to grow your indexed pages and improve keyword rankings.
  • Create a compounding post by offering high-value content. A compounding post is essentially your most valued posts that bring in the most traffic. Maximize your chances of creating a compounding post by resolving your readers’ problems.
  • Wait 10 weeks for your blog links to get indexed. Patience is the key when it comes to indexing. Depending on your competitors, SEO factors, and keyword research, your blog link will take a little over 2 months before you see your first visitors.
  • Add video content to your blogs to increase blog traffic. Video reviews, vlogs, tutorials, or links to relevant videos on YouTube make up for a majority of consumer traffic. By adopting videos, you improve user engagement and drive traffic.

SEO Statistics for Blogging

Like Romeo and Juliet, blog traffic and SEO are inseparable. In fact, a good SEO strategy is the backbone of driving organic traffic to your blog.

For a new blogger, traffic is as scarce as finding water in the desert. That’s why it’s crucial to follow SEO strategies used by experts. Such as –

  • Publishing frequency
  • Long-tail keywords
  • Link Building tactics to outrank competitors on Google
  • Improving search engine rankings
  • Focusing on mobile optimization

However, knowing the above information is useless without numbers. And statistics is all about numbers.

Let’s find out the exact SEO figures needed to rank your blog effectively on search engines. 

73. Blogs generate over 60-62% of a website’s traffic and this threshold increases every year. (NeilPatel)

What percent of your organic search traffic goes to your blog

74. Bloggers that posted daily reported a 67% increase in traffic, strong results are likely with an increased publishing frequency. (OrbitMedia)

Bloggers who report strong results based on publishing frequency

75. In 2004, 8 phrase keywords didn’t exist on Google, by 2012, it went from 0% to 3.43% of total searches, 1-word searches increased from 19% to 20%, while 2-word searches fell from 32% to 23%. (QuickSprout)

76. More words in your blog boost the overall long-tail keywords that you rank for, however, quality comes first. (QuickSprout)

More words in your blog boost the overall long-tail keywords that you rank for

77. Writing longer content attracts backlinks from an average of 10 referral sites and enables your website to rank higher on Google. (BlogTyrant)

Writing longer content attracts backlinks from an average of 10 referral sites

78. 75% of users don’t scroll past the 1st page of Google, 50% of all clicks from the search engine results page (SERP) end up in the top 3 listings of Google. (AdvancedWebRanking)

75% of users don’t scroll past the 1st page of Google

79. 70-80% of search engine users preferred organic content and ignored sponsored ads. (Martech)

80. About 93% of all online experiences come from interacting with a search engine. (JuntoDigital)

81. 57% of B2B marketers state that SEO was the prime marketing initiative for generating leads. (JuntoDigital)

82. The trio of – Google search, Google Images, and YouTube (all owned by Google) control 90.1% of the entire search engine market share. (JuntoDigital)

83. The average word count of results that pop in Google’s first page is 1,890 words. (JuntoDigital)

84. Search engines possess a lead closing rate of 14.6%, outbound tactics such as cold-calling and direct mail have a 1.7% closing rate. (JuntoDigital)

85. Currently, voice search accounts for 10% of total searches on search engines and this will increase to 30% usage by the end of 2020. (JuntoDigital) (OptinMonster)

86. Having a green padlock icon or an HTTPS (Hypertext Transfer Protocol Secure) option enabled increases overall search engine rankings. (MasterBlogging)

87. With over 912 million blog posts analyzed, 94% of content had zero backlinks, the top result in Google had 3.8 more backlinks compared to positions 2-10. (Backlinko)

The vast majority of pages have zero backlinks

88. Improving the ‘Time on Site’ metric by 3 seconds increases the ranking by a single position on Google’s search results. (Backlinko)

89. Websites that publish blog posts receive 97% more backlinks while increasing their site visits by 55%. (Business2Community)

90. Mobile optimization is critical for your blog, 3 out of 4 users turn to a mobile device for their queries. (OptinMonster)

SEO Key Learnings

  • Maintain a blogging routine with value-based content. Publishing a blog post daily improves your traffic by 67%. However, if you don’t offer value, your traffic will depart just as fast. Start by publishing 2-3 times a week but pick quality over quantity always.
  • Focus on Long-tail keywords. Long phrases such as “Buy motivational posters online USA” are more specific and help your blog reach a specific audience compared to “motivational posters” which are highly competitive keywords and generic.
  • Research millions of keyword ideas using SEO tools. Not sure which keyword strategy to target to outperform your competitors? Don’t sweat it, SEMrush helps narrow high-performing long-tail keywords related to your niche with a 14-day free trial.
  • Search engine users prefer organic content. Over 70% of Google search users clicked on an organic link over a sponsored ad. People trust blogs with authority that offer value over paid content.
  • Create a mobile-friendly experience. 3 out of 4 visitors use a smartphone to access your website. Shorten your paragraphs and use a light-weight template that loads your blog posts fast. Use high-quality images that shrink and resize for mobile screens.

Guest Blogging Statistics

As a new blogger, guest blogging may fly over your head in terms of priority. But imagine this scenario –

A well-known Hollywood celebrity wishes to cast you in their upcoming film. It’s a chance of a lifetime. You’d be crazy to decline a once-in-a-lifetime opportunity. People from all over the world will see you on the silver screen.

And yet still, when this same opportunity is offered to feature your blog. It is overlooked.

Guest blogging offers the following benefits –

  • Instant exposure to a great many readers
  • Chance to expand your network
  • Improve the Domain Authority (DA) of your website
  • Fortify your brand awareness
  • Grow your backlink profile to gain more organic traffic from Google
  • Boost follower count through social media shares

All of this unlocked with the power of guest blogging.

Interested in knowing more?

Check out these guest blogging statistics and we promise you, it’s totally worth your time.

91. 60% of bloggers write 1-5 guest posts every month, only 3% of bloggers have written over 25+. (ReferralRock)

Guest posts actually written per month

92. 87% of bloggers brainstorm their article topics, only 52% write these posts. (ReferralRock)

% of guest posters who do each of the following

93. 7% of bloggers pitch to over 100 sites for outreach every month, while 50% pitch 1-10 sites. (ReferralRock)

94. When guest blogging, 79% of editors state that guest content is too promotional. (OptinMonster)

95. Over 62% of readers hold blogs with multiple authors in high regard, guest blogging platforms always have multiple authors. (OptinMonster)

96. 76% of editors state that they publish 1-10 guest posts every week, 94% prefer to remain or increase their guest posting frequency. (RedWebsiteDesign)

How much guest posting opportunity is there

97. Aside from text blogs, video content was a big hit with 67% of editors publishing it, 52% posted infographics and 40% published podcasts. (RedWebsiteDesign)

What content formats do editors plan to publish

98. One of the top reasons for editors to post guest content is to share fresh insights, new opinions, and expert content. (RedWebsiteDesign)

99. Guest content is in high demand during June, July, and August, thereafter, December is the biggest month that sees a surge in demand for guest topics. (RedWebsiteDesign)

When are editors looking for more guest content

100. 71% of editors spend their time editing and proofreading a guest post. (RedWebsiteDesign)

101. 93% of editors measure the success of a guest post by page views, 75% by total time spent on-site by visitors, and 69% measure by social shares. (RedWebsiteDesign)

102. When contributing to guest posts, only 6% of bloggers send in original content. (Impactbnd)

Guest Blogging Key Learnings

  • Start with 1-5 guest posts in a month. Referral traffic is always a hot commodity for bloggers. Guest posts give you just that. While a single guest post adds up to nothing, it takes monthly efforts to convert a trickle into a stream of steady traffic.
  • Avoid pitching promotional content. Most guest posts are rejected because the articles scream ‘ADVERTISEMENT’. Instead, share a fresh idea that resonates with the editor of the blog relating to their niche. Bring a new take on a common idea.
  • Aim for months with high demand. The Christmas season in December sees the largest demand for guest posts. Thereafter, the summer months of June, July, and August are big. With excessive demand comes a high chance of acceptance.
  • Pageviews, time on site, and social shares dictate guest blogging success. Editors use metrics to measure the success of their guest posts. If your guest post has insightful content to enhance these metrics, consider yourself a regular member of their club.
  • Send in submissions that are edited and proofread beforehand. 71% of editors edit content before posting them. Save their precious time and earn their trust by going the extra mile and sending in a clean post free of grammatical errors.

Blog Post Headline Statistics

They say the first impression is often an everlasting one. The same applies to the blog post headline. After all, it’s the first impression that a reader gets of your blog.

The average person spends five seconds or less when deciding to click on a search link. A catchy headline must introduce your topic immediately to the reader and also sound compelling. Which is what makes many ‘clickbait’ articles engaging even if their content isn’t. 

It all starts with the title.

This section shows the best performing headlines along with blog titles with the highest click-through rates. You’ll learn –

  • The type of headlines that readers love
  • The number of words to include in your title for the highest click-through rates
  • The best-performing article titles
  • To include thumbnails or not
  • To choose between positive or negative superlatives for your titles

Let’s begin.

103. 36% of readers prefer titles that have a list-based headline. (OptinMonster)

104. The 3-phase term “Will Make You” received double the shares when it was included in the blog headline. (OptinMonster)

105. Titles with 8 words have the highest click-through rates and perform 21% better than other title lengths. (TheGuardian)

106. Headlines with odd-numbered lists have a 20% higher click-through rate than even numbers. (TheGuardian)

107. ‘How to’ articles are preferred by 17% of the audience. (CXL)

Overall headline preferences

108. Article headlines with thumbnails receive 27% more clicks. (TheGuardian)

109. High-income bloggers with over $50k yearly earnings believe that headlines are the 2nd most important factor for attracting readers after content quality. (GrowthBadgers)

110. Headlines that have a colon or hyphen performed 9% better than headlines without, it makes the subtitles much clearer to read. (TheGuardian)

111. Negative superlatives added to the headline performed 60% better than positive ones, negative words include ‘Never’ ‘Worst’. (CXL)

Positive vs. Negative Superlatives in Titles

112. Blog headlines that ended with a question mark gained more views compared to those that ended with a full stop or exclamation mark. (TheGuardian)

113. Headlines with numbers are 36% more appealing to readers and help in converting site visitors. (CXL)

Blog Post Headline Key Learnings

  • Readers love list-based ‘How to’ headlines. A ‘How to’ article directly addresses the problem faced by the reader. And what better way to serve one than to add it to a list. A headline like ‘How to become a millionaire in 9 easy steps’ is sure to grab eyeballs.
  • Maintain a blog title length of 8 words to improve click rates. Research shows us that humans memorize the first 3 words and the last 3 words of a headline. That’s why any headline longer than 8 words is sure to miss the attention span of your audience.
  • Headlines with thumbnails received more clicks. A relevant thumbnail next to an irresistible headline is the perfect combo to attract clicks. Just take a look at the number of clickbait articles that employ this tactic. You’ve been a victim of attraction too.
  • Negative titles are preferred over positive ones. Words like ‘Never’ or ‘Worst’ in the title perform 60% better than positive superlatives. This is because we are curious about a negative situation and are always looking for solutions to avoid them.
  • Framing your title as a question gains more views. A question is a direct invite to the reader to take part in a discussion. Take this headline for example ‘Was a ghost spotted in a Californian Ranch?”. Scary, sure! but it also excites the reader to click through.

Blog Content Strategy Statistics

Content strategies are always changing. You’ve heard it time and again – ‘Content is King’ but no one shows you the numbers that affect a solid content strategy.

Fortunately, we believe in figures over tall claims. A great content strategy covers the marketing basics such as –

  • The average word count that high-income bloggers target in their blog posts
  • The underlying factors that determine content quality
  • Social media channels used to maximize content distribution
  • Valuable blogging metrics that affect blogging success
  • The top complaint faced by readers when reading blogs

After going through this section, you’ll learn to avoid the mistakes committed by unsuccessful bloggers and utilize the successful tactics of high-income bloggers. By following in their footprints of success, it’s only natural to achieve their share of glory.

Without any time to waste, let’s learn the secrets of producing quality content.

114. 350-500 word blogs were preferred in 2014-2018, from 2018 onwards, 1,500-2,000 word articles performed better. (OrbitMedia)

Bloggers writing short vs. long posts

115. Over 61% of B2B marketers schedule meetings with their content teams on a daily or weekly basis. (ContentMarketingInstitute)

116. Longer blog posts is a strong contender to how successful a blog is, 83% of high-income bloggers had an average blogpost of 2,424 words. (GrowthBadger)

117. Blogging ranks 3rd among content marketing strategies, after video marketing and eBooks. (HubSpot)

118. In 2019, bloggers believe content quality determines blogging success compared to two years ago, factors such as grammar, spelling, layout, formatting, and visual appeal contributed to higher quality content. (Oberlo)

Importance of Content Quality

119. Bloggers use social media 97% of the time for content distribution of their blogs. (Statista)

120. List posts with 10 items received over 10,000 social shares and 4 times more shares than the 2nd popular list number – 23. (OkDork)

121. B2B markets use at least 6 social media platforms to promote their content. (TopRankBlog)

122. Blog posts with over 1,500 words received 68.1% more tweets on Twitter and 22.6% more likes on Facebook. (Quick Sprout)

Blog posts with over 1,500 words received 68.1% more tweets on Twitter and 22.6% more likes on Facebook

123. Top 3 blogging metrics that measure success are pageviews, likes/shares, and overall time spent on-page. (Curata)

124. Over 64% of B2B marketers outsource content writing of their blogs, while only 8% outsource content planning and content strategy. (TopRankBlog)

125. 43% of B2B organizations utilize both in-house and outsourced content. (TopRankBlog)

126. Among the top challenges faced by B2B marketers, 55% have mentioned the consistency in producing content and 47% have difficulties creating engaging content. (TopRankBlog)

127. Long-form content tends to have 9 times the leads when compared to its shorter format. (Curata)

128. LinkedIn is the top social media platform used by B2B marketers with 91% of content distribution, Twitter came second with 85% and Facebook was third with 81%. (TopRankBlog)

129. Apart from blogs, B2B marketers utilize social media (87%), eNewsletters (80%), and in-person events (76%).  (TopRankBlog)

130. 41% of bloggers edit their work without the use of a formal editor, only 22% of bloggers use an editor. (OrbitMedia)

Are bloggers working with editors

131. Bloggers with formal editors and proofreading processes were 38% likely to achieve strong results. (OrbitMedia)

Bloggers who report strong results based on editing process

132. 18% of bloggers leverage help from an influencer to drive traffic to their blogs, which has fallen in recent years. (OrbitMedia)

How are bloggers driving traffic to their posts

133. Bloggers that earned over $50,000 in a year, paid their content writers up to 3.6 times compared to their lower-income counterparts. (GrowthBadger)

134. Top-performing blogs of different niches had various word counts – Marketing blogs had the highest word count with an average of 5714 words long. (SEMRush report)

Industry Blogs top-performing articles by length

135. Poor Content’ was the top complaint by visitors that consumed blogs, 3 out of 5 readers stated that a blog issue prevented them from making a purchase. (Adobe Brand Content Survey)

Poor Content’ was the top complaint by visitors that consumed blogs

136. 19% of bloggers spend 6 hours to ensure their blogs are informational and entertaining to the reader. (BloggingWizard)

137. 18% of companies’ blogs are over 750 words. (GetCodeless)

138. 38% of bloggers spend time updating their old blogs to drive traffic and reinvent outdated SEO practices. (OptinMonster)

139. Higher-income bloggers have rated ‘Quality of Content’ as a core factor for achieving blogging success. (GrowthBadger)

140. 91% of bloggers utilize analytics to influence their decision-making process to achieve favorable results. (OrbitMedia)

Bloggers who report strong results by frequency of checking analytics

141. To generate a large number of indexed pages, posting regularly is the key, 1-3 times per week is the goal to aim for. (TrafficGenerationCafe)

142. When brainstorming a blog post, 50% of bloggers utilize keyword research while 17% don’t use it at all. (OrbitMedia)

How often do you research keywords for your posts

Blog Content Strategy Key Learnings

  • Promote blogs via newsletters and events. A weekly newsletter is a great content strategy to pitch your sales. Newsletters have a higher conversion rate over social media posts. Also, setting up contests and events on live video improves user engagement.
  • Poor content is the top reason for losing readers. Poor content includes cluttered text, zero relevance, bad design, and no value to offer the reader other than a generic blog post filled with ads. Stuffing your blog with low-quality posts is an SEO disaster.
  • Use 4-6 social media platforms to promote your blog posts. Your audience is scattered over the internet. The best way to reach them is through social media. The top 6 social platforms are – Facebook, YouTube, Instagram, Twitter, Pinterest, and LinkedIn.
  • Update old content to refresh blog posts. Content written in the past isn’t accurate to current standards. Instead of losing rankings on Google and writing new blog posts, a simple way to revive outdated content is by adding new changes and updating backlinks.
  • Successful bloggers use analytics to define their content strategy. A content strategy is only as good as the tools used. Top analytical tools include – Google Analytics, Google Search Console, SimilarWeb, Momently, and Open Web Analytics.

Content-Length Statistics

Have you ever wondered how important the length of your blog post is?

If it’s too long with pointless references, it can bore readers from ever visiting your website again.

If you write a juicy article, it’s probably too short for readers to sit back and enjoy.

Surely, there must be a way to find the right balance between both worlds.

As a matter of fact, there is. The only way to satisfy your readers with engaging and value-based content is to keep up with relevant and updated data used by successful bloggers.

Information such as –

  • Articles that get the most social shares based on their word count
  • Ideal reading time to aim for when attracting readers
  • Characters required for the perfect paragraph length
  • The total time it takes to write a high-quality blog post
  • The exact length to target when creating promotional social media posts

None of these statistics are set in stone. Every year, the numbers change and there are new figures that replace the old ones. High-income bloggers understand that adapting to the latest trend is the only way to survive the blogging race.

As the age-old saying goes, ‘Survival of the fittest’. Are you built for change? Let’s find out.

143. The average blog post in 2019 stood at 1,236 words long, an increase of 53% compared to 2013. (Oberlo)

Average blog post length - 1236 words

144. Blog posts with over 2,000 words were recorded at a mere 2% in 2014, in 2019 the number increased to 12%. (Oberlo)

145. Blog posts of 500 words have fallen from 20% to 5% between 2014-2019. (Oberlo)

146. In 2019, an average blog post takes 3 hours and 57 minutes to produce, which is 30 minutes longer compared to 2018, and a 65% increase from 2014. (Oberlo)

147. Articles above 3,000 words receive over 7,500 shares on social media for having meaty content. (OkDork)

Average shares by content length

148. Content between 2,250-2500 words ranked higher as it received the most backlinks and also had the most organic traffic. (HubSpot)

Word count vs average organic traffic

149. Articles with over 2500 words got the most social shares. (HubSpot)

Word count vs average social shares

150. The ideal length of a tweet used for blog promotional purposes on Twitter is 100 characters and 40 characters for Facebook posts. (Buffer)

151. 1600-word blog posts perform best for new bloggers which comes to around 7 minutes of reading time. (Buffer)

152. The perfect line length is between 40-55 characters per paragraph, font size and font clarity are important factors. (Buffer

Content-Length Key Learnings

  • Create blog posts of over 2,000 words for higher search rankings. Short blog posts (350-500 words) are considered low quality by Google and don’t generally appear on top results. Long content over 2,000 words are rich with keywords and rank better.
  • High-quality content takes 4-6 hours to produce. Every year, the time taken to produce an in-depth blog post that ranks high on Google goes up. Expect to spend a minimum of 4 hours to put a high-value blog post together in 2020.
  • Target 3,000 words for more shares. Want more social shares? Write meaty content between 3,000-10,000 words to get your articles shared across social media. People love to share well-researched and insightful content with their loved ones.
  • Ensure the right character length for social media promotions. When promoting your blog post, use no more than 100 characters for tweeting on Twitter and about 40 characters to describe your Facebook post.
  • Maintain a paragraph length of 40-55 characters. Give your readers a nice reading pace by maintaining a simplistic line length. With more white space in-between paragraphs, your readers can consume information easier.

Blog Visual Statistics

Gone are the days when readers spent several minutes reading through articles. The age of skimming has arrived. According to Chartbeat, over 55% of readers skim through blogs in just over 15 seconds.

What does all this have anything to do with blog visuals, you ask?

Blog visuals act as anti-skimming strategies. It’s perfect to throw in an infographic among the walls of text, to make the reader suddenly stop and take in the splendid colors and intense imagery.

By throwing a video in your blog, the total engagement time spent by the reader goes from seconds to minutes.

Visuals come in many shapes and sizes such as graphs, images, charts, presentations, questionnaires, captions, quotes, interactive polls, and videos.

Visual content in your blog also improves the following factors –

  • Conversion rate
  • Engagement rate
  • Improves purchase decisions
  • Attract more readers
  • Boost social shares

Blog visuals aren’t limited to interactive blog elements found within your blog. Here are the other factors that contribute to the visual experience.

  • The theme of the blog
  • Header and footer area
  • Sidebars
  • Comment sections
  • Logo and other design elements
  • Ad placements

Wondering how to create the best blog visuals to captivate your readers? The secrets lie hidden in the stats below.

153. When a video plays alongside a landing page form, the conversion rate increases from 80 to 150%. (Venngage)

154. 54% of customers prefer video content from marketing experts. (HubSpot)

155. Out of 65% of visitors that visit a marketer’s website, 39% end up calling after viewing a video. (Inc.)

156. While 65% of internet users are considered visual learners, 80% of visuals inherently increase the desire to read the content. (Poll Everywhere)

Colored visuals increase people'S desire to read content by 80%

157. After people view your video, 85% are likely to make a purchase decision. (Poll Everywhere)

158. The human brain processes visuals 60,000 times faster, our communication is 93% visual and that’s why posts with images produce 180% more engagement. (Poll Everywhere)

The human brain processes visuals 60,000 times faster

159. Visual content wins over written content, at least to 91% of consumers who prefer interactive elements over traditional text. (DemandGenReport)

160. In 2018, over 63.5% of marketers used visual content, by 2019, the number stood at 74%, which is an increment of 10.5% in just a year. (Venngage)

How much of content contained visuals

161. Stock photos took the lead with 40% of marketers using them to promote blogs, charts were underutilized with just 8% of marketers utilizing them. (Venngage)

What kind of visuals did they use the most frequently

162. 11% more B2C marketers over B2B marketers are likely to use visual content as their main strategy. (HubSpot)

163. Having a video in your blog is likely to attract 3 times more visitors monthly. (WordStream)

164. 55% of smartphone users prefer 20+ minutes of video length as ideal consumption time. (Go.Ooyala)

165. Inserting an image after every 75-100 words double the social shares your blogs receive. (HubSpot)

166. Bloggers with $50k annual earnings are 5 times more likely to issue podcasts and 4.5 times more likely to publish video content. (GrowthBadger)

167. Divi is the most popular multi-purpose WordPress theme for bloggers that allows you to access 20+ premade layouts for any blogging niche. (IsItWP)

168. Blogs with fewer than 1000 total comments show all comments in the comment section, blogs with over 1000 comments only show comments from the last 3 months of blogging activity. (WordPress)

169. Always use high-quality images in your blog, poor quality images are as bad as using no images at all. (NeilPatel)

170. Adding a Call-to-action button to the footer of your blog increases the conversion rate by 50%. (UserTesting)

171. 1 in 4 people clicked a pop-up banner offering a free resource in the top 10 most visited pages of a blog. (UserTesting)

172. A logo for your blog provides – brand recognition, product credibility, and a symbol of authority. (ProBlogger)

173. A logo that matches your blog theme and color scheme helps keep your content coordinated, choose no more than 3 colors for your logo to eliminate visual clutter. (ProBlogger, TailorBrands)

174. The top 3 Google fonts used by bloggers were Roboto, Merriweather, and Lobster. (TheMeisle)

Blog Visual Key Learnings

  • Place video links in your blog post. Adding relevant videos from YouTube keeps your blog content dynamic and appealing. ‘How-to’ videos or ‘Tutorials’ related to your blog topic adds value to your readers. You also receive inbound links to enhance viewership.
  • Include high-quality images and infographics. With 93% of our communication being visual, blog posts with images and infographics are a visual delight fest for your readers. Don’t forget to credit the source by adding a backlink to their content.
  • Use ready-made themes to save time. WordPress premade layouts are perfect for new bloggers to avoid the complications of web design. For free users, we recommend Elementor and for those with a little extra cash, Divi gets the job done.
  • No more than 3 colors for your logo. A blog logo gives you recognition, credibility, and authority. That’s why a logo with 3 colors or less is easily identifiable by your readers. Once you’ve chosen the logo, ensure your blog theme integrates the colors too.
  • Use easy to read fonts in your blog posts. If readers can’t understand your font on their first glance, they’ll never return. Most high-income bloggers use Roboto, Merriweather, and Lobster in their blog posts for optimum legibility and so should you. 

User Engagement Statistics & Trends

After spending all that time creating your content, it’s obvious you’d like to know if your readers love your content or despise it. That’s where user engagement comes in. The statistics responsible for disclosing blog engagement are –

  • Page Views – An extremely basic metric that offers information to track incoming traffic to your blog.
  • Bounce Rate – A bounce occurs when a reader enters and leaves your site with no other interaction. A high bounce rate (70%+) shows Google that visitors don’t find your content appealing and hence may affect your search engine indexing.
  • New/Returning Visitors – Whether the visitors coming to your blog are first-time or returning ones. Helps to track how loyal your visitors are or how many new visitors you’ve attracted in a period.
  • Time Spent on Page – The total time the visitor spent on a single blog page. If you’ve written a 2000+ blog and a user spends only 10 seconds, you can be sure the content isn’t interesting.
  • Average Session Duration – The average time spent by visitors on your entire blog. The more time spent signifies your blog has interesting content.
  • Unique Visitors – Visitors that enter your blog at least once during a reporting period. 10 unique visitors may mean 10 new users individually accessing your blog. The higher the count the better your user engagement.
  • Scroll/Page Depth – Stat that measures how deep your audience scrolls into the article before they stop reading. A high rating indicates that the content is easy to read and is interesting enough to continue reading.
  • Comments – The number of comments left by your visitors’ showcases they’ve interacted with your blog and are leaving behind their thoughts on it.
  • Shares – If a visitor loves your content, they’ll share your blog through popular social media apps for others to enjoy.

All of these metrics can be accessed via Google Analytics, Google Search Console, WordPress Dashboard, WordPress plugins, and other UX tracking software.

User engagement is a core part of content creation. After all, you write blogs for your readers to find value and stay informed.

Let’s dig deeper and find out interesting statistics that show blog engagement trends.

175. An average of 77 million comments are posted every month to blogs. (WordPress)

176. The average time spent by a reader on an article was clocked at 37 seconds. (NewsCredInsights)

Distribution of Clients by Avr. Engage time per article

177. 47% of users read 3-5 articles before confirming their buying decision. (BlogTyrant)

178. Only 27% of users consume an article entirely, the remaining 73% prefer to skim their way through. (HubSpot)

People pay attention to video and skim or multitask written content and podcasts

179. Among trusted sources online, blog articles rank 5th in accuracy and content quality. (BlogTyrant)

180. Internet users spend 3 times the time investment in reading articles over checking emails. (HubSpot)

181. 68% of people love staying in touch with their favorite brands by reading articles. (DemandMetric)

182. 20% of users browsing the internet spend their online time on content consumption. (DemandMetric)

183. Reading activity for internet users increases at around 10:00 a.m. and is considered a good time for publishing new posts. (HubSpot)

Views by hour of day

184. 59% of internet users share articles with their friends and coworkers on social media without reading them. (OptinMonster)

185. Blog posts with 7 minutes of reading time performed best. (Medium)

The Optimal Post is 7 Minutes

User Engagement Key Learnings

  • Write skim-friendly content. 73% of readers don’t read the whole article. Bold important key points for your readers to take notes. Write in shorter paragraphs, add line breaks, and use compelling subheadings with bulleted lists to present your case.
  • Improve navigation and user site experience. Displaying content in a ‘Story Highlights’ section or a ‘Table of Contents’ at the start of your article helps the reader to navigate through your article. Clear call-to-action placements are critical for conversion.
  • Organize your comment section. When your readers love your content, they leave a comment. Reply to as many comments to nurture a relationship. Use anti-spam WordPress plugins like Akismet and moderate all incoming comments before publishing.
  • Publish posts after 10:00 a.m. User engagement has shown to peak during late mornings. This publishing time improves your bounce rates and helps newsfeeds to broadcast your content to a large audience for maximum impact.
  • 7-minute read time performs the best. When creating your blog post, you’re often wondering if you should keep it short or long. Blog posts with an average reading time of 7 minutes are about 1,600 words, which is about the ideal post length for SEO as well.

Email Marketing & Sales Funnel Statistics for Bloggers

The very first email was sent out in the year 1971 by Ray Tomlinson.

Fast forward 5 decades into the future and email remains the most powerful and personal way for bloggers to promote their content.

The first step for every blogger is to build a subscriber list. A signup form with an effective CTA (Call to Action) on your home page and your blog posts is a great way to attract loyal followers.

You can offer to trade a free eBook, resource guide, checklist, one-time free service, or anything that offers value to the reader in exchange for their email.

Once you build your subscriber list, it’s time to keep your followers entertained with your latest content. Email is the perfect non-intrusive marketing strategy that targets readers with the content they signed up for.

With email marketing, it’s possible to add affiliate links and other offsite revenue models as methods to generate income. Every time a user shows interest in your content, they take an extra step to become your customer. This is known as the sales funnel.

Every high-income blogger has mastered the art of convincing their customers to navigate through the sales funnel and complete the purchase. Today, you’ll learn the tricks of the trade used by successful bloggers through email marketing and sales funnel statistics.

You’ll learn –

  • How often do successful bloggers use email collection methods compared to unsuccessful ones?
  • How effective are personalized subject lines when targeting your customers?
  • What is the ROI for every dollar spent on email marketing?
  • How many characters should you use when creating your subject line and body of the email?
  • How many landing pages do you need to see an increase in lead generation?
  • How many emails are deleted almost instantly by your customers?
  • What are the most effective days of the week and the perfect hour to send emails?

And many more relevant statistics to convert you into a high-income blogger. 

Here we go.

186. Higher-income bloggers use email collection methods 2.4 times more than lower-income bloggers. (GrowthBadger)

Higher-income bloggers use 343% as many email address collection methods

187. High-income bloggers consider email marketing 192% more important than lower-income bloggers. (GrowthBadger)

188. Personalized subject lines are 26% likely to be opened when used in email marketing. (CampaignMonitor)

189. Marketers have rated email marketing as the highest ROI in terms of performance, towering over affiliates, and paid search. (CampaignMonitor)

Email delivers the highest ROI for marketers

190. When it comes to customer acquisition, email marketing is 40 times more efficient compared to social media platforms like Facebook and Twitter. (McKinsey)

191. 91% of US customers utilize email everyday and hence, it prompts over 3 times the sales compared to social media. (McKinsey)

192. Email marketing provides an average $44 ROI for every dollar spent. (99firms)

193. When subscribers click through an email, 17.75% of them result in purchases for the company. (99firms)

194. By 2023, 4.3 billion email users are set to emerge worldwide. (99firms)

195. 18.30% of emails that are opened contain the recipient’s name in the subject line. (Backlinko)

196. 82% of marketers utilize 60 characters in their subject line when sending emails, the average word count in the body of the email is 434. (AWeber)

Average number of words in an email

197. Employees in the US spend 2.5 hours on a typical weekday to read personal emails and 3.1 hours on work emails. (Adobe)

198. By 2023, total emails sent and received will be over 347 billion worldwide. (Statista)

Number of sent and received e-mails per day worldwide from 2017 to 2023

199. Among Millennials, 68% have mentioned their buying decisions were greatly influenced by promotional emails. (Fluent)

200. Numerous copywriters spend 50% of their time on the headline of their sales funnel pages, as it takes 8 seconds to capture the attention of the reader. (Khrisdigital)

201. 95% of email customers selected their choice based on content that helped them in their buying decisions and validated their doubts. (DemandGenReport)

202. Over 68% of companies don’t bother to measure their sales funnel, while 65% of them don’t use tools to strengthen their funnel. (Pardot)

Over 68% of companies don’t bother to measure their sales funnel

203. Organizations that engage in middle-of-the-funnel (MoFu) sales funnel strategy enjoy a 4-10 times rise in response rate compared to traditional email blasts. (Khrisdigital)

204. Companies that have 10-15 landing pages have a 55% increase in leads, while companies with 40+ landing pages receive a 12-times increase over companies with 5 landing pages or less. (Khrisdigital)

205. An average user receives 147 emails every day, out of which 71 are deleted almost immediately. (Mashable)

The truth about email

206. The first thing people do when they wake up is read & send emails, hence 6 a.m. is the perfect time to schedule your promotional emails, also Tuesday, Wednesday and Thursday have the highest impact on email conversion rate. (CoSchedule)

The best day to send email is...

207. 91% of email users unsubscribe from company emails due to unsolicited mail that’s irrelevant to their interests. (DemandMetric)

208. 53% of bloggers with over $50K earnings gave out downloadable content in exchange for email addresses, only 11% in the lower-income group did so. (GrowthBadger)

209. Static subscription boxes were used 2.8 times as often by bloggers with over $50K of yearly income compared to low-income bloggers. (GrowthBadger)

210. 57% of all webinar registrations come from email. (Outgrow)

Email Marketing Key Learnings

  • Use Webinars to grow your email list. People sign up for webinars to take notes and learn from the best. Setting up a webinar broadcast isn’t hard. Especially with a powerful tool like WebinarJam. Launch your webinar promo and collect those emails!
  • Streamline your email marketing campaigns. Creating opt-in forms and responsive email lists can be a chore. Fortunately, tools like ConvertKit and Leadpages help with email conversion rates by using reports and analytics to supercharge your campaigns.
  • Choose the best time and days to send your emails. People love to read their emails upon waking up which is between 6 a.m. to 8 a.m. and emails sent on Tuesday, Wednesday, and Thursday have the best conversion rates.
  • Give out downloadable content in exchange for emails. Your readers come to your blog for advice. Giving out niche relevant freebies like a checklist, workbook, eBook, or a product trial in exchange for their email address is a great way to build your email list.
  • Follow best practices for your email subject lines. Always use your recipient’s name in the subject line. Create a sense of urgency without sounding promotional. Don’t fool them with tall claims and always utilize A/B performance tests to get the best outcome.

Monetization & Income Statistics for Bloggers

Often, the first thing on a new blogger’s mind is – “How do I monetize my blog?”.

We disagree with the way this question is framed. The real question you should be asking is – How do I monetize my blog using proven strategies that work?”.

Now we are getting somewhere.

The answer lies in unlearning every ‘Get rich in XX days’ scams and replacing it with actual income statistics that have worked for successful bloggers. Remember, no one can tell you how fast you can make your first million. It depends on the knowledge that you have access to and how quickly you apply them to your blogging strategies.

Answers to questions such as –

  • What are the top monetization methods that high-income bloggers use?
  • What traffic source do high-income bloggers use to drive traffic?
  • What is the top-performing affiliate network?
  • What is the quickest way to start making money from your blog?
  • How many products do affiliate marketers promote?
  • What are the top 5 digital products sold by bloggers?

If you have these queries, say no more. We’ve compiled a list of useful income stats for a new blogger to kickstart their monetization strategy.

Before we unveil the secrets, we’d like to leave you with a quote from Benjamin Franklin:

An investment in knowledge pays the best interest.”.

And now, let’s move on to the main course.

211. 60% of people prefer taking online courses as it fits their lifestyle better, also the US e-learning market is projected to become a $6 billion industry by 2022. (TouroCollege, Skillscouter)

212. For lower-income bloggers, Google AdSense remains the top monetization method, for high-income bloggers, AdSense comes third after affiliate marketing and selling their own products and services. (GrowthBadger)

213. Bloggers with over $50k yearly earnings are 45% likely to sell their own product or service compared to just 8% of lower-income bloggers. (GrowthBadger)

214. 81% of bloggers don’t make even $100 in lifetime revenue, only 19% sustain their lifestyle with blog earnings. (Medium)

215. 2% of bloggers with high-income earnings spend less than 2 hours every day and earn over $150K per year. (Medium)

216. Bloggers with a yearly income of over $50K used Google (organic) as their prime traffic source, lower-income bloggers used Facebook (organic) as their marketing channel. (GrowthBadger)

How important are these marketing channels for you

217. High-income bloggers were 700% more likely to give out free trials, complimentary product codes, and discounted services compared to their lower-income counterparts. (GrowthBadger)

218. The US affiliate industry produces over $5billion in revenue every year, that’s larger than the GDP of some countries. (Job2Joy)

The US affiliate industry produces over $5billion in revenue every year

219. ShareASale is the top-performing affiliate network with 55.7% of market share. (99firms)

220. 42.17% of affiliate marketers prefer to promote between 1-10 products, only 7.53% prefer to market 300+ products. (99firms)

221. 50% of referral traffic from affiliate programs comes from mobile users. (Awin)

222. 48.36% of affiliate marketers make less than $20,000 in a year. (Job2Joy)

223. Coaching people is a $2 billion+ industry in certain niches, it’s also the quickest way to start making money through blogging with minimal setup. (NeilPatel)

224. Interested in starting a job board? Duration-based job postings are the highest revenue streams with over 40% revenue. (Greenice)

Sources of revenue in the past 12 months

225. In 2015, 200 million people had ad blockers installed when reading blogs. (BlogTyrant)

226. 36% of the US workforce are freelancers who contribute over $1.4 trillion to the economy annually, 77% of freelancers are financially stable and 68% have improved their happiness quotient. (FreelancingHacks)

227. Over 31% of freelancers earn $75,000+ yearly, Europe has 35.5% freelancers, making it the largest and the most popular continent. (99firms)

228. The top 5 digital products that bloggers sell on their blog are  — Video courses, eBooks, business software, audio content, and digital art. (Upgrad)

Monetization & Income Key Learnings

  • Have a skill? Sell Online Courses. With 60% of people choosing online courses, e-learning platforms are a perfect start. Thinkific offers a free trial for beginners to create their online courses. Once your course is created, promote and sell it on Teachable.
  • Profit from your Podcast. Camera shy, writing issues? No problem, earn with your voice. Over 60 million homes in the US are podcast listeners. Buzzsprout is a perfect way to launch your first podcast with its generous 90-day free trial.
  • Become an affiliate champ! The US generates $5 billion in revenue through affiliate marketing. Finding affiliate products to market isn’t hard. Affiliate networks like ShareASale and Impact unlock thousands of products across various niches.
  • Sell your services as a freelancer. Freelancers are their own boss. A blog is a perfect way to demonstrate your skills and the value they bring to your clients. Adding a contact area at the end of your blog post is a great way to redirect your readers to your services.
  • Create your digital product. Whether it’s an eBook, software, video course, digital art, or subscription, selling your digital product is a terrific money-making strategy. Create once and sell for life. Hand out free trials to promote the product to your readers.

Blogging FAQs

Are blogs still popular in 2020?

Short answer – Yes!

However, blogging is no longer going to work if you don’t have a plan. Blogging is a game of statistics and numbers. Gone are the days when Google ranked your blog’s keywords just for having a wall of text. Now, it’s quality over quantity.

Sure you could write 5,000 words every week with no thought put behind it. Yet, someone who writes a 500-word quality blog post gets more readers than you.

Consumers are smarter today. The information you put out must lead them into a conversation. Otherwise, they are better off reading a printed ad that says ‘BUY THIS PRODUCT’ because of ‘XYZ’ reasons.

Blogging today is about building relationships. High-quality authentic content is the only way to generate results.

What percentage of blogs are successful?

When we talk about success, we follow two key metrics to measure it. Revenue and Readership.

In the earlier monetization statistic, we revealed that only 19% of bloggers make money. This leaves 81% making less than $100 over their lifetime. Quite discouraging!

But instead of being troubled by the 81%, we choose to follow the path of the 19%. We asked questions like:

– What do successful bloggers do to improve their earnings?
– What is the information being shared by the elite bloggers?
– How do we restructure our blogs to mirror their success?

And like a light at the end of the tunnel, we came across a staggering reality.

Of, course! How did we miss it?

The high-income bloggers are all:

– Answering questions for free instead of simply asking people to buy their 4-figure course that teaches them to earn X amount in Y days
– Providing value-added research instead of weaving fairy tales out of the blue
– Dispensing facts and a roadmap instead of inventing tall tales and myths

In short, the 19% are successful because they won the loyalty of their readers which were lost on the other 81%.

That’s why, as painfully hard as it was to collect all these statistics, we made it our life’s goal to provide our readers with the industry’s best-kept secrets.

In the end, we were left with two options.

Win the trust of our readers or make money selling this info. The answer came easy.

Is blogging dead in 2020 or what’s the future of blogging?

Conventional blogging is surely dead in 2020. In fact, it died a couple of years back.

It’s bad news for people that blogged using shortcuts and ineffective data. Yet, for people ready to put in the efforts and offer a quality read. The future of blogging sure looks bright and is here to stay.

If you noticed an earlier stat in the general section, the average time to create a blog post is increasing every year. That’s because with every passing year, creating a high-quality blog takes time and effort.

A single blog post can contain:

– A survey backlink to the research conducted
– An infographic to provide awareness to its users
– A video link to offer in-depth knowledge
– Images to help prove a point
– Several visual elements to help the reader consume the info easily
– Plugins to help keep the information structured and load instantly
– Investment in a solid web host to maintain a 24/7/ 365 days uptime

The future of blogging is a highly competitive one. The survival of the fittest. With every top blogger updating their outdated info to keep relevant data.

If you believe you have what it takes to get the above tasks done. You’ve carved yourself a nice slice of the good life while offering engaging content to your readers.

Why are blogs effective? 

When blogs first began, they were a way for people to share their thoughts and ideas. An online journal.

Today, blogging is the livelihood of many professionals. Blogging is an extremely cost-effective way to educate your audience about products and acquire new customers.

Some benefits of blogging include:

– An effective source of an organic audience that is sourced directly from search engines
– Helps explain your products and redirects customers to make a purchase instantly
– Defines the goals and vision of a company as well as the brand message
– Easily shareable on social media platforms, an effective strategy to build referral traffic
– Excellent lead generation when an effective CTA is added
– A long-term commitment helps improves results even on a decade-old post

Let’s put it this way, previously we discussed how businesses that blogged gained an increase in 55% more visitors. Are you willing to lose that many site visitors and a host of other benefits to your competitors with blogs?

We didn’t think so.

How to start a blog?

Let’s give you a straightforward, no-nonsense approach to establishing your blog in 5 easy steps.

1. Come up with a profitable niche.

— Explore monetization potential
— Check top competitors and your audience type

2. Select a blogging platform

— WordPress is the most popular CMS
— Free platforms come with limitations
— Self-hosted blogs give you full control

3. Choose a domain name and web host.

— Come up with a name for your blog
— Our detailed web hosting guide will help you pick the best one

4. Pick your theme

— Assuming you chose WordPress as your CMS, there are plenty of free themes to choose from such as from Pixelgrade
— Don’t worry too much about the blog layout at the start

5. Begin your blogging journey

— Once your CMS is installed, you’re set to write your first blog post!
— Check our complete blog guide for monetization strategies and beginner tips

Congratulations! You’ve just entered the blogging world and a long but rewarding journey awaits you.

Now, It’s Up to You to Use These Blogging Statistics to Grow Your Blog

Whether you’re a business owner or a blogger, these blogging stats help you identify the golden rules used by expert bloggers. The next step is to apply these stats into your blogging action plan.

Each of the 14 stat sections is compiled to help you improve your blogging performance.

Why waste time reinventing your blog strategies? When a successful game plan has already been laid out for you. Simply, copy the winning formula and be on your way to launching your own high-income blog.

  • Are your visitors leaving upon landing on your blog? Your web design is probably to blame.
  • Not enough organic traffic? Build your domain authority through guest posts and SEO.
  • Do your customers refuse to buy your products? Write a high-quality blog post to review the product and educate them.
  • Waiting for Google to index your latest blog post? 10 weeks is the average wait time.
  • Are your keywords not ranking in the top search results? Switch to long-tail keywords.

Notice how every stat answers an important question and provides you with a solution.

While it may not be possible to apply all these statistics at once, it certainly puts you on the path to improving your blog every day. You should see your results within your first few weeks of implementing these changes.

Was this article helpful?
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Written by
Anastasia Belyh
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1 comment
  • Dear Anastasia

    Thanks for this nice post… It’s a lot of data and I am not sure, how many of these numbers are useful to improve engagement, reach and so forth and how many represent a navel gazing exercise.
    But some of these KPIs are really useful.
    Thanks for sharing and maybe in the future you will include #drkpi #PageTracker
    Cordially
    Urs

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