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28 Best SEO Tools to Improve Your Rankings (2021)


The best SEO tools help improve your rankings on Google and YouTube with link building, SEO audit, market intelligence, and keyword research.

Best SEO Tools to Improve Your Rankings

Is SEO just a buzz word or are SEO tools worth investing in as a part of your digital marketing strategy? The fact is that a digital marketing plan that does not have an elaborate SEO strategy has been set to fail.

SEO is very important and is so much more than just keywords and optimized content. 

Having the right SEO strategy in place can improve the quality as well as quantity of traffic to your website and help you rank higher on the search engines

At a time when all businesses are going online, SEO is the only way by which you stand out from your competitors when an online search is made. 

While some SEO tasks can be performed manually, SEO tools these days have been helping companies across the globe reach new heights with their digital marketing efforts.

We have put together a list of the 27 best SEO tools that can help you ramp up your digital marketing game and rank better on the search engines. We’ve made sure that we have included options to suit every budget and every business need.

Let’s begin.

What are the Best SEO Tools?

1. GrowthBar

Best affordable SEO tool for companies keen on competitor analysis.

Purpose: Competitive research, keyword analysis, and keyword suggestions.

GrowthBar seo tool for keyword research

GrowthBar is one SEO tool preferred by entrepreneurs, freelancers, content writers, and companies of all sizes because of the wide array of features it offers for the price. Not only is this SEO software inexpensive, but it is extremely easy to set up and use and is also a very intuitive platform.

It is a powerful Google Chrome extension that provides critical SEO data in one place. You don’t have to go back and forth separate tools, but just use one and get actionable data. Whichever word you choose, GrowthBar will tell you how difficult it is to rank for the word by checking the competitiveness. 

GrowthBar offers something unique to their brand called Searchgestions, according to which you get related keyword suggestions along with the monthly search volumes and keyword ranking difficulty.

Once you set up your page, you can also use the SEO tool to determine how your keywords have been performing by checking keyword rankings.

It also allows you to check for domain authority, backlinks, Google Ads, page word count, and some other information for any site that can be found through search engines. 

You can then use this data to identify the specific elements of your page that need to be improved and also determine what your competitors have been doing on their pages

Pricing

GrowthBar offers a free trial for 5 days post which you will be charged $29 per month. At this price and the features offered, this is one of the best SEO tools in the market.

2. SEMrush

Best all-in-one SEO and SEM tool for agencies, small and large businesses, and in-house SEO teams. 

Purpose: Keyword research, traffic analytics, content analysis, and competitor research. 

SEMrush seo tool for cotent analysis

Even though SEM stands for Search Engine Marketing, SEMrush is one of the best SEO tools that is trusted by internet marketers from all parts of the world and also from different industries. 

The features that this SEO software offers are not limited to keyword research and keyword suggestions but encompass most SEO features that any business with an online presence would need.

The interface may not look very appealing but the features that it offers makes up for that. You can use SEMrush to drastically improve your ranking on the SERP by utilizing the site audit feature along with understanding how crawlers interact with your website.

You can take your content strategy to a whole new level using data-driven insights offered by SEMrush and other tools that help with content research and also write SEO content that helps you rank well. It also offers some other tools like a marketing calendar, SEO content template, and an SEO Writing Assistant.

SEMrush also gives you a detailed analysis of your competitor’s online presence and online strategy. It helps you with traffic analytics of your competitors, their social media presence, and preferences, and also helps you identify who your competitors are in organic search.

Using this tool, you can keep a tab on your brand mentions across the internet and also know when your competitors have been mentioned.

Some other features that SEMrush offers include local SEO, daily rank tracking, help with link building, content optimization, market analysis, PPC keyword research, and website monetization. SEMrush offers over 40 tools that can help you address all your digital marketing challenges.

Pricing

SEMrush Pricing Plan

SEMrush offers three different plans and also a custom plan for businesses with bigger needs. Each of these plans offers more than 40 SEO tools with some add-ons that come at an additional cost.

3. Ahrefs

Best SEO tool that helps you understand your competitors’ performance and SEO strategy.

Purpose: Keyword research, backlink checking, rank tracking.

Ahrefs seo tool for rank tracking

Ahrefs is another all-in-one SEO tool that has all the important features required to improve your SEO strategy. If you already have an SEO strategy in place, Ahrefs can help you determine if there are any flaws or identify areas of improvement using the site audit feature.

Using this tool, you can get a deeper look at what your competitors are doing and how you are performing in competition. Not only can you check the backlinks to your site, but you can also see what sites are linking to your competitor’s page

Ahrefs’ keyword explorer tool is a notch above most other keyword explorers as it not only gives you relevant keywords for a term but also gives you international search data, information about search traffic as well as click data

Ahrefs is one of the best SEO software as it also helps you with content creation which is an important determinant of your SEO performance. 

When you type in a topic, you will get hundreds of content ideas which will help you identify what kind of content has been working for a particular topic.

You can also use this tool to track your ranking on the SERP, the number of organic clicks to your page, your average position on the SERP for different search terms, and more. Based on the plan you choose, Ahrefs’ Rank tracker also sends you periodic reports about your site’s ranking. 

Pricing

Ahrefs Pricing Plan

Ahrefs offers a 7-day free trial for $7 post which you will be charged according to the plan you’ve chosen. You can either choose a monthly plan or subscribe to the annual plan and get two months of the same plan free.

4. Advanced Web Ranking

Best rank tracking SEO tool ideal for mid-sized businesses that have a small digital marketing budget.

Purpose: Keyword rank tracking, SEO reporting, competitor analysis.

Advanced Web Ranking (AWR) SEO tool for SEO rank tracking

With Advanced Web Ranking (AWR), digital marketing agencies can now keep track of multiple projects, keywords, and websites from one interface. This SEO tool is best known for its advanced keyword tracking feature.

The customization feature offered by AWRmakes it possible to check keyword ranking locally, globally, and also across different devices. You can also check your rankings for any search engine in the world. 

AWR stores a cached version of real results on the SERPs so that you can have a look at what exactly showed for a customer each time. 

It also offers SEO report templates and WYSIWYG report editors which make it easy to generate reports with only those metrics that are important to you. 

With the help of AWR, not only can you get a list of who your competitors are, but you can also have an inside look at their strategy and compare market shares. You can determine who’s ranking high for your keywords and also see how they have grown over time. 

AWR also offers white labeling feature where it allows you to customize the AWR interface and upload your own logo and brand elements so that it looks and feels like your brand. 

A unique feature that AWR offers is that it has a Public Product Roadmap where users can suggest new feature ideas and keep track of implementation. 

Pricing

Advanced Web Ranking (AWR) Pricing Plan

AWR offers a 30-day full-featured trial and also gives a 30-day money-back guarantee. You can also save 10% if you sign up for the yearly plans offered by AWR.

5. Sitechecker

Best SEO software to improve site visibility.

Purpose: SEO Audit and rank tracking.

Sitechecker SEO audit tool

Sitechecker eliminates the need for you to toggle between applications and tools to determine how your website is doing. You can monitor, measure, improve, and track your website’s performance from one dashboard. 

This tool is very easy to use and implement and gives actionable data. Sitechecker offers an on-page SEO checker that performs SEO audits for your website and helps in finding technical SEO issues. 

You can also audit your competitor’s pages by simply installing a plugin on Chrome. It also has a Website Checker that lets you conduct website audits and check the overall domain to find broken links and issues in other elements.

Unlike most other tools, when Sitechecker finds an issue, it also guides how to solve it through its ‘how-to’ guides. 

Using Sitechecker you can also keep a tab on your competitor’s content strategy and SEO strategy by simply using their URL. Further, you can also track how changes on their site affect their ranking on the SERP. 

Sitechecker also lets you check how your website ranks organically for particular keywords. You can also see the backlinks to your site using the free backlink checker. It even helps you keep track of traffic to your website and the sources of your traffic, all of this through one dashboard.

Pricing

Sitechecker Pricing Plan

Sitechecker offers three different plans that include all features. You can avail yourself of a 20% discount if you opt for the yearly plan. Sitechecker also offers special packages for educational and non-profit organizations.

6. Authority Labs

Best SEO software for businesses that want to keep a close eye on their rankings.

Purpose: Rank tracking and keyword research.

Authority Labs rank tracking and keyword research tool

Authority Labs is now a part of the digital marketing tools offered by Traject. Using this tool, you can keep a track of your rankings on the SERP daily along with so many other SEO functions. 

All you have to do is add the URLs, keywords, and locations that you want to track and Authority Labs helps you track your website’s performance in any particular location, in all languages, and across all devices. 

Not only can you check how your website has been performing, but Authority Labs also allows you to keep a tab on your competitors and their online presence. 

Authority Labs allows you to white label their services by applying your company logo on their interface. You can also white-label SEO reports by applying your brand logo and other brand elements. 

This SEO software also allows you to use your ranking data with Google Data studio reports.

Authority Labs also offers a unique feature called Now Provided keywords which are relatively new. The concept behind this feature is that it provides you with those ‘not provided’ keywords that most other SEO tools hide. 

Authority Labs is a great tool to minutely monitor your website’s tracking, identify content gaps, generate content ideas, compare pages with competitors, and optimize each page individually.

Pricing

Authority labs Pricing Plan

There are four different plans to choose from and also a 14-day free trial offered by Authority Labs. The pricing varies depending mainly upon the number of keywords you want to track and the number of domains you want to monitor.

7. Serpstat

Best affordable, all-in-one SEO solution for digital marketing professionals.

Purpose: Market intelligence and competitor analysis.

Serpstat market intelligence tool

Serpstat may not have a very big database when compared to Ahrefs, but it has all the important features that an SEO will need. It also has a very clean and organized interface which makes it easy to find what you are looking for. 

The features that Serpstat offers include keyword research, search analytics, content marketing ideation, rank tracking, on-page audit, competitor research, and others. 

Not only can you search for related keywords but also get keyword suggestions for PPC campaigns, get information like search volume, keyword difficulty, competition, get long-tail keywords, get international search information, and more. 

Serpstat also helps you identify who your organic competitors are, discover their keyword rankings, and also examine site visibility. The SEO tool also helps you get an idea of your competitor’s SEO, advertising, and content strategy.

The market intelligence feature offered by Serpstat along with its SEO tools is what sets this SEO software apart. The tool helps you identify industry leaders, study what they have been doing, determine what you need to do, and many such insights. 

You can see the backlinks to your and your competitor’s websites, track keyword rankings, discover SEO issues on your page, improve crawl rate, and more. Serpstat also allows you to generate visually rich reports and also allows you to white label them.

Pricing

Serpstat Pricing Plan

Serpstat offers 4 different pricing plans to suit varied business needs. It also offers a 30% discount if you sign up for their 12-month plans.

8. Yoast SEO

Best on-page SEO tool for bloggers, news sites, and local businesses.

Purpose: Technical SEO.

Yoast SEO technical SEO and WordPress SEO tool

Yoast SEO plugin is one of the most important and valuable tools that anyone with a self-hosted WordPress site, especially bloggers must have. It helps you optimize every aspect of your page so that it can easily be found on search engines. 

If you are a beginner to SEO, this plugin can be especially beneficial for you as it has detailed guides for using their tool and also for anyone to become a pro at SEO. All you have to do is install the Yoast plugin on your WordPress site.

You can also import your settings from any other SEO tool that you were using previously. Yoast uses three colors, red, orange, and green to indicate how optimized your pages are.

This SEO tool is a great help when it comes to content creation as you can set a focus keyword or a phrase that you want to rank for, get related keywords, and synonyms. It then does a readability analysis to check how easy or difficult it is to read your text.

The Yoast SEO Premium, i.e., paid version of Yoast SEO goes a step by providing internal linking suggestions and it also offers a redirect manager that redirects your pages when there is any change in your URL.

Yoast also offers a Yoast WooCommerce SEO plugin using which you can optimize your e-commerce website. You can use this tool to drive traffic to your online shop. 

Another unique plugin is the Yoast News SEO plugin using which you can optimize your news site and inform Google immediately as a news article is published so that it appears at the top in Google’s news carousel.

You can optimize your pages for your local audience using the Yoast Local SEO plugin which is especially beneficial for businesses that have a local presence. 

Pricing

Yoast SEO Pricing Plan

Yoast offers 7 different packages with individual and bundled offerings. The pricing of all plugins and subscriptions ranges between $69-$199.

9. Long Tail Pro

Best keyword research SEO tool for micro-niche blogs and websites.

Purpose: Keyword research and analysis.

LongTailPro keyword research tool

Long Tail Pro is an ideal SEO tool for micro-niche blogs as it specializes in keyword research and helps you identify keywords that will drive traffic to your website. Even though this tool is known for long-tail keywords, there are many other valuable features that it offers.

The tool is very easy to use and quite straight forward. All you have to do is enter your seed keywords and Long Tail Pro will generate hundreds of related long-tail keywords. You can also track the competitiveness for each keyword and check for the profitability of each. 

If you have multiple websites or projects that you need to manage, Long Tail Pro allows you to create separate tabs so that your search stays streamlined. 

While searching for keywords, Long Tail Pro allows you to set filters like rank, search volume, CPC, and others and narrow down your search. You can also use Long Tail Pro to understand your competitor’s keyword strategy by simply entering your competitor’s URL. 

Once you have narrowed down the best performing keywords, Long Tail Pro lets you do a detailed SERP analysis on them for you to be sure that the keywords will bring the results that you desire.

Long Tail Pro also comes with a built-in rank tracker using which you can get daily updates about your ranking for specific keywords. 

If you are not very proficient with keyword research, Long Tail Pro offers something known as Long Tail Bootcamp and Long Tail University where you can learn the basics of keyword research and also become an expert in digital marketing, content strategy, link building, and more. 

Pricing

LongTailPro Pricing plan

Based on the number of keywords, domains and SERP lookups that you want to process, Long Tail Pro offers 3 different plans for you to choose from.

10. Seobility

Best SEO software for businesses of all sizes and freelancers. 

Purpose: Website crawling and site audit.

Seobility seo software

Even though this SEO software offers all the important SEO features, it is ideal for beginners and intuitive. You can use this page to identify SEO errors on your website and optimize them accordingly to build better websites.

Seobility crawlers crawl through your website and linked pages, follow internal and external links, and help identify the scope for improvement. It checks your website for SEO optimization and keywords.

Seobility offers keyword ranking monitoring using which you can continuously keep a tab on your website’s ranking. Through a common dashboard, you can get all the important information related to ranking. 

This SEO software also allows you to monitor your website locally and at city level. Seobility combines keyword research and rank monitoring which helps in accurately identifying why your page might not be at the desired rank and offers suggestions accordingly.

Using this tool, you can also get a better understanding of what your competitors have been doing and get valuable insights into their strategy. You can monitor up to 20 competitors using Seobility. 

Seobility also helps with keyword research by suggesting related high performing keywords, search volume, average CPC, and competitiveness.

A unique tool offered by Seobility is TF*IDF, using which you can get valuable content optimization insights by analyzing the content of other good performing websites. 

Pricing

Seobility Pricing Plan

Seobility offers three different pricing plans. If you would like to monitor only one domain and are a freelancer or a blogger, you could sign up for the free plan.

Businesses and professionals can benefit from the paid plans as they include many more features compared to the free plan.

11. SEOquake

Best SEO tool that offers quality SEO information about competitor websites. 

Purpose: SEO audit and domain comparison.

SEOquake SEO audit tool

What makes SEOquake one of the best SEO tools in the market is that not only does it provide help with some of the most important SEO parameters but it is also a free tool. SEOquake comes in the form of a free plugin and all you have to do is install it on your browser.

Currently, it supports Google Chrome, Mozilla Firefox, Internet Explorer and Opera. Once installed, you can instantly check how any website has been performing on SEO parameters. 

SEOquake allows you to conduct site audits so that you can identify if there is any scope for optimization on your page. You can also check if your website is compatible with mobile devices using SEOquake. 

When checking SEO parameters for a website, SEOquake also gives you a detailed report about the keywords found on the pages. Using SEOquake you can also do a thorough analysis of the results on the SERP and determine what you need to be doing to get there. 

It allows you to check the backlinks to your website and also to your competitors. You can identify a lot of untapped opportunities by simply analyzing the data that this SEO software helps you with.

One of the best features that SEOquake offers and is known for is the domain/URL comparison feature that it offers. This feature allows you to compare multiple competing URLs or domains and also allows you to choose what you would like to compare.

Pricing

SEOquake offers its plugin free of cost.

12. SEOptimer

Best SEO software that digital marketing agencies can use to conduct website audits for clients.

Purpose: SEO audit, White Label reporting.

SEOptimerseo audit and reporting tool

Not only does SEOptimer conduct SEO audits to evaluate important SEO parameters, but it also helps users analyze social media visibility, run security checks, and check for compatibility with mobile devices. All you have to do is enter the website’s URL that you want to audit.

Along with identifying problems on a page, SEOptimer also offers recommendations on how those issues could be resolved. Additionally, you can also keep a track of your website’s ranking for different keywords and keep optimizing your website to rank higher.

One of the best features offered by SEOptimer is the ability to White Label Reports. You can run SEO audits for your clients and use this feature to give it the look and feel of your brand.

You can change the language, apply colors and fonts, and also edit some bits of the content without affecting the important information in the reports. 

The interface is clean, simple, and very easy to use. It is also one of the most comprehensive SEO tools available in the market.

Some additional features offered by SEOptimer include the Meta Tag generator, keyword generator, XML sitemap generator, and a few others. Using all these tools can give a pretty clear picture of how a website is doing and all the opportunities that it can grab.

Pricing

SEOptimer Pricing Plan

SEOptimer offers a 14-day free trial and three different plans. While they do not advertise their annual plans on their website, you can request one through Livechat and get a negotiated rate.

13. LinkMiner

Best detailed backlink analysis tool to dissect the competitor website’s links. 

Purpose: Backlink tracking and in-depth analysis. 

LinkMiner backlink tracker

LinkMiner is an SEO tool offered by Mangools that specializes in backlink tracking and analysis. This tool is more important than keyword research tools as it is through backlinks that you can rank higher and increase domain authority.

Using this SEO software you can identify powerful backlinks to your competitor’s pages within a couple of minutes and you can also determine which are the most powerful ones that could be replicated on your page. 

All you have to do is enter your competitor’s domain on LinkMiner and once you press Enter, much like its name, LinkMiner will start mining for backlinks. LinkMiner also has an algorithm that allows you to evaluate the strength of links to determine the ideal ones for your site.

It also provides an overview of each of the backlinks so that you have a better picture of the sites that you might be linking to and can also decide if it is worth linking to them. While tracking and analyzing backlinks you can also create a list of your favorite links and keep adding to it for future reference.

LinkMiner offers the option to dig deeper into the backlink analysis and also allows you to trace new, old, and lost domains

Using this tool, not only will you be rid of the need to manually check for backlinks to your competitor’s site, but you will also be presented with the most powerful backlinks with the highest opportunity at the click of a button.

Along with other SEO software, this SEO tool is great to have in your arsenal.

Mangools also offers several other SEO tools like KWFinder, SERPChecker, SERPWatcher, and SiteProfiler, all of which help with quite important SEO functions. 

Pricing

LinkMiner Pricing Plan

LinkMiner does not have a plan just for LinkMiner’s services but is included in pricing plans offered by the provider Mangools. It offers three different plans and LinkMiner is one of the tools that you get in each of the plans.

14. Pitchbox

Best link building SEO tool for brands, SEO agencies, and in-house marketing teams.

Purpose: Link Building.

Pitchbox link building tool

While Pitchbox is an outreach and link building platform, it offers some of the best SEO integrations which make it a feature-rich tool. You can use these SEO integrations to get all your important SEO metrics in one location. 

Pitchbox integrates the most important SEO tools into its software, some of which include Ahrefs, Semrush, and Moz. It allows you to evaluate websites based on the SEO metrics that are the most important to your research using only the tools that you like.

In other words, you can enjoy the benefits of many of the best SEO tools in the market from Pitchbox’s interface. 

You can also use important SEO information provided by Pitchbox to support your marketing, outreach, and influencer campaigns. 

This tool can help in building quality links and can also help bloggers as well as influencers in finding new link building and outreach opportunities with the help of the many other integrations that Pitchbox offers. 

Some other features that Pitchbox offers along with the SEO integrations include, personalized email templates, reporting and analytics, team management, and influencer outreach and link building.

Pricing 

Pitchbox offers custom pricing based on the services and integrations that you choose.

15. Google Search Console

Best free SEO tool to improve your site’s visibility on SERP.

Purpose: Complete website analysis

Google Search Console complete website analysis

If you are familiar with Google Webmasters Tool, you might also be aware of the fact that Google changed the name to Google Search Console. When combined with Google Analytics, you can take your website to a whole new level of performance and visibility.

Initially, you will be required to add and verify ownership of your website on Google Search Console before you can use the tool.

If yours is a relatively new website or one with many pages not thoroughly interlinked with each other, you could add your website’s sitemap. This ensures that all your pages get crawled and indexed properly.

When you make any changes to your website, Google Search Console makes it easier than other tools to submit the new changes to Google. 

Using this tool you can also identify all technical errors on your website before your site visitors encounter them. 

Even though Google Search Console offers search analytics data, it is vastly different from Google Analytics. It will tell you about your site’s performance on the search engine instead of telling you about your audience.

You can also see the backlinks to your site using Google Search Console and identify the content that gets backlinks to the most and also see the anchor text used for each. It also lets you see how Google Bots crawl your pages specifically.

If your site is not mobile-friendly, Google Search Console ensures that it informs you about that too. It also offers keyword tracking, which not only tells you about the keywords but also allows you to track your rank for each of them.

Pricing

This useful SEO software is offered free of cost by Google.

16. Moz

Best all-in-one SEO tool to improve search engine visibility and rank higher on the SERP. 

Purpose: Website analysis. 

Moz website analysis

Moz offers three different solutions each of which suits different kinds of businesses. While Moz Pro offers an all-in-one SEO solution, Moz Local offers SEO for location-specific businesses and STAT offers SERP insights. 

Moz allows you to conduct site audits using which you can identify technical SEO errors if any. It will crawl your website weekly and alert you about any new issue that might have arisen. It also helps prioritize issues according to importance towards performance.

You can use Moz to check for keyword ranking data and also see how your competitors have been doing and their strategy. 

Using SERP insights like location-based ranking, device-based, and ranking on different search engines, you can improve your SEO strategy by identifying opportunities.

Moz offers a Page Optimization Score which tells you how well your pages have been optimized and also gives specially tailored optimization recommendations. 

You can also use Moz in your content strategy by using the related keywords and topics that Moz gathers from other top-ranking websites. 

One of the best features that Moz Pro offers is the SEO toolbar that gives you all important SEO information from one place

You can customize the toolbar to include metrics that matter to you, filter searches according to location and device, check for domain authority, and also export SERP data into a CSV file. 

Pricing

Moz Pricing Plan

Moz offers four different pricing plans and monthly as well as yearly subscriptions. Irrespective of the plan that you choose, the sales team at Moz takes you through the setup and features of the software.

17. Ubersuggest

Best keyword research tool for content marketing and SEO.

Purpose: Keyword research and competitor analysis. 

Ubersuggest keyword research tool

Even though Ubersuggest offers some other SEO tools, it is best known for the keyword analyzer that it offers. If your business generates large amounts of content, this tool could be especially useful as it also helps generate content ideas.

Using the keyword analyzer, you can identify keywords to target, traffic volume for each keyword, keyword difficulty, and also get search volume insights. You can also benefit from the content ideas that Ubersuggest provides based on what has already been working well. 

The two SEO specific tools that Ubersuggest offers are the Backlink Discovery Tool and SEO Analyzer. Not only can you check the backlinks to your page but also see those of your competitors and understand their strategy over time. 

You can conduct an SEO audit on your page and identify SEO issues on your website, check the site speed, and get an overall SEO health score. 

Once the errors are identified, Ubersuggest will also offer recommendations on what could be improved for better performance and visibility and also help you identify untapped opportunities using the data that it provides. 

Ubersuggest can also help you get a better understanding of who your competitors are by identifying the competing domains, an estimate of their website traffic, and also identify the keywords that they rank for. 

By understanding their strategy, determining what has been working, and identifying gaps in their strategy as well as yours, you can take your SEO strategy and execution a notch higher. 

Pricing

Ubersuggest  Pricing Plan

Instead of offering annual pricing, Ubersuggest offers Lifetime pricing which means that you pay once and enjoy access to the tool for your lifetime. It turns out to be much cheaper than a monthly or annual subscription.

18. Rank Math

Best all-in-one SEO Plugin for WordPress, packed with features.

Purpose: Complete SEO for WordPress.

RankMath complete SEO suite for WordPress

Rank Math can be especially useful for first-time WordPress users who rely on trial and error to configure their websites. The set-up is quite intuitive and very easy to configure.

The interface is very clean, simple, and easy to use. Whenever you create a post, it highlights all important information related to the post alongside and also gives you a preview of how it will appear in the SERPs. 

What makes Rank Math a powerful SEO tool is that it runs more than 30 SEO tests on each website to determine if everything is in place. It has Google Search Console built into the software, using which it gives information about sitemap, indexing, and others. 

Not only does this SEO tool allow you to track your website’s rank for certain keywords, but it also provides a history of how the ranking has evolved. It offers the most advanced Schema Markup generator and types which helps your website stand out in the SERPs. 

By using Rank Math and its integration with Google Trends, not only can you identify the best keywords to target but you can also check associated trends according to region. 

You will not have to pay special attention to your image SEO as Rank Math automatically adds ALT tag and Title attribute, title text, and other important information to all images thereby automating the entire process. 

Local businesses can benefit immensely from the Local SEO features that this tool offers by providing locally searched keywords, adding appropriate metadata, and others. 

Pricing

Rankmath Pricing Plan

Rank Math offers two different plans based on the ownership of the website, i.e., individually owned or owned by a business. It offers a 30-day money-back guarantee in case you do not think their services are right for your website.

19. SpyFu

Best SEO and PPC tool for complete competitor analysis.

Purpose: Competitive analysis.

SpyFu seo and ppc data tool

Spyfu is known for its competitive intelligence and the information it offers about competitors which not many other SEO tools provide. You get complete information about what your competitors have been doing, their strategy, their rankings, keywords, and much more. 

It is also one of the best PPC tools out in the market. It lets you do PPC keyword research, gives your PPC keyword suggestions, lets you drill into the keyword, and spend history for any site, looks at ads by your competitors, and more. 

Spyfu gives you a list of keywords as suggestions that have worked for your competitors which can also act as a source of new content ideas for your page. You can look at the number of organic clicks they receive for each keyword and also what their focus keywords are.

You can also track the backlinks to your competitor’s pages and identify new opportunities to get backlinks to your website. You can also compare two domains to compare keyword rankings and SEO strategies. 

Spyfu even provides detailed SEO and PPC reports through which you can derive many insights about your SEO strategy, identify what is working, compare with competitors, and revise your strategy. 

Spyfu also offers a feature called AdWords Advisor that gives you suggestions about which keywords to target.

Pricing

SpyFu Pricing Plan

Spyfu offers three different pricing plans on a monthly as well as annual basis. You can access all the Spyfu data irrespective of the package you choose.

20. Netpeak Spider

Best SEO software with the most comprehensive website crawling and site audits. 

Purpose: Site Audit.

You can use this SEO software to audit small and large websites with more than 1M pages and spot any possible issues that you might have missed by doing it manually. Netpeak Spider identifies broken pages and images, redirects, duplicate content, or meta refresh every time there are been any changes on your site. 

Netpeak Spider reads the website’s structure, internal and external linking, and other key parameters and presents suggestions on what could be improved, and highlights issues from the most critical to the pettiest. Also, the software has a detailed note on every error with information about this type of issue and how to fix it – this feature allows even an SEO newbie got down into site audits.

This SEO software is well-known for its website crawling feature that ensures that every single page on your website gets crawled. It spots pages that might not be crawled and shows you the cause so that you can correct it. 

Netpeak Spider also offers a unique feature called Internal PageRank count, which spots internal linking errors and finds out how link weight is shared on the website to find ‘burn’ pages.

If you still have not an SEO team working for you, Netpeak Spider can also be your time-saver as your SEO team or a consultant.

Pricing

Netpeak Spider offers four plans, one of which is free. The paid plans are quite low-priced and starting from $19/month. Using these plans you can crawl an unlimited number of pages and sites.

21. WooRank

Best website SEO analysis tool for small to midsize businesses.

Purpose: Website analysis.

WooRank website analysis software

Woorank helps you identify how well your website has been performing on the most important SEO parameters and performs a site audit every time you enter the desired URL. You can use this feature on as many URLs as you need. 

Once Woorank shows you the SEO score for your website, it will also give you recommendations on how your score can be improved. Moreover, once you implement the changes, you can immediately see the changes in your score. 

You also get a keyword tool with Woorank that can help you get a list of keywords specific to your business that rank well, track the keywords your competitors rank for, get localized keyword suggestions, and also organize your campaigns according to keywords. 

Using the competitive analysis feature you can also compare 3 competitors at a time, identify new competitors, see what has been working for them, and also keep a track of changes in their ranking. 

Woorank’s site crawl feature is said to be very powerful and helps you pick out SEO issues and errors on your website. As you keep adding content to your website, you can also automate the website crawling process so that any new errors get spotted automatically. 

You can also benefit from their bulk reporting feature, where all you have to do is enter the URLs that you want to look into and Woorank sends you reports for each of them.

Pricing

WooRank Pricing Plan

Woorank offers a 14-day free trial and three different pricing plans. The Pro package allows you to optimize 1 website and using Premium, you can optimize up to 5. The Enterprise offers custom pricing and is ideal for agencies that have multiple projects running simultaneously.

22. Screaming Frog SEO Spider

Best SEO software with the most extensive website crawling and site audits. 

Purpose: Site Audit.

ScreamingFrog SEO Spider site audit tool

You can use this SEO software to audit small as well as large websites and identify any possible error that you might have manually missed. Screaming Frog SEO Spider detects broken links, redirects, duplicate pages, or meta refresh every time you make any changes to your site. 

Screaming Frog SEO Spider studies your website’s structure, internal architecture, and other key elements and provides suggestions on what could be improved. You can do detailed keyword and market research using this tool.

This SEO software as its name suggests is known for its website crawling feature that ensures that every single page on your website gets crawled. It identifies pages that might not be crawled and tells you the cause so that you can remedy it. 

Screaming Frog SEO Spider also offers a unique feature called penalty recovery, which helps your website recover from penalties charged to your site by Google. 

If you do not already have an SEO team working for you, Screaming Frog SEO Spider can also help you as your SEO team or simply act as a consultant.

Since Screaming Frog SEO Spider is also a marketing agency, some other features it offers are digital PR, link building, content marketing, social media promotion, reporting and analysis, and more.

Pricing

ScreamingFrog Pricing Plan

Screaming Frog SEO Spider offers two plans only, one of which is free. The paid plan is quite affordable and is available for £149. Using this plan you can crawl an unlimited number of websites.

23. Seed Keywords

Best SEO tool that helps you find keywords for terms with low search volume. 

Purpose: Keyword research.

SeedKeywords keyword research software

Seed Keywords is quite different from other SEO tools or keyword research tools in the market. It helps you find keywords to target when other tools do not offer sufficient data.

Often keyword research tools might show extremely low search volume for a keyword that you want to target or might not have sufficient data available. This is where Seed Keywords comes in. 

All you have to do is create a search scenario, for, eg., “what would I type if I had to buy a house in Chicago?” The software generates a link that you can share with your connections to collect their responses. 

The tool lets your connections create the keyword list for you and is based on actual terms that people like them might use to search for a specific and also covers a lot of possibilities. 

Although this might not give a complete picture and is based on small sample size, Seed Keywords may be a great place to get started.

Pricing

This valuable SEO tool is available free of cost.

24. VidIQ

Best SEO tool for YouTube content creators that helps in getting more views.

Purpose: YouTube SEO

VidIQ YouTube SEO software

Right from vloggers, brands, agencies, and MNCs, this SEO software can be beneficial for anyone who has a YouTube channel and would like to increase the number of views

Like website SEO tools, vidIQ takes charge of your YouTube channel SEO. You can use it to conduct channel audits and identify what is working on your website and what might be broken. vidIQ helps you identify what might be missing from your YouTube channel.

You can also identify your competitors on YouTube and keep a track of their SEO strategy on YouTube. vidIQ also lets you compare the views on your video with other videos and creators. You can also keep a track of what is trending using the Most Viewed tool.

vidIQ also offers an Achievements Tool which makes it extremely easy to track and share achievements with your audience. 

You can even use the Real-Time Stats Bar to track all the important SEO data related to your YouTube channel and see how you have progressed so far. There are also several productivity tools that this software offers that can save a lot of editing time for content creators. 

This tool could be especially useful for YouTube influencers and content creators that are on the rise these days by helping them efficiently manage their page using software rather than getting caught up in manual processes. 

Pricing

VidIQ Pricing Plan

vidIQ offers four different plans where the free plan might have limited features and is ideal only for those who are just getting started with YouTube. With some plans, you can also get coached on the services and understand how you can make the most of the tool.

25. Help a Reporter (HARO)

Best sourcing tool to get high-quality backlinks and referral traffic to your website.

Purpose: High-quality backlinking. 

HelpaReporter (HARO) link building tool

HARO is a popular online service that allows journalists to look for subject matter experts to include in their stories. It is therefore often seen as a great opportunity to earn backlinks to one’s site by submitting relevant answers. 

HARO sends out emails with queries and requirements where bloggers, influencers, and others can send in their answers. This helps the journalists get the answers and those who answer it get the exposure that they desire. 

All you have to do is, sign up for HARO, read their emails, and look for questions that you can answer. Once you find one, you will be required to answer them as precisely as you can and submit it. 

If your answer meets what the journalists were looking for, your answer gets published in their article with the link provided by you. You can keep track of your pitches and their status through “My Pitches” on their dashboard.

Once you have subscribed to a plan offered by HARO, you can access all topics from one place, filter opportunities using keywords, and also create a profile to be added to the featured articles. 

This way might be unconventional but is an excellent tool to get high-quality natural backlinks and also get the exposure of being mentioned by a reputed media house. 

Pricing

HelpaReporter (HARO) Pricing

HARO offers free as well as paid plans each of which can help you identify open media opportunities right from your inbox.

26. WP Rocket

Best WordPress caching plugin to optimize your site and improve site speed. 

Purpose: Website optimization.

WP Rocket faster loading speed

WP Rocket is a caching plugin for WordPress that can help you speed up your website dramatically. Unlike most other similar services, the interface offered by WP Rocket is easy to use and simple. 

Irrespective of the size of your website and what you use it for, WP Rocket is used widely to speed up websites. You need a minimum of PHP 5.6 and must have Apache, Windows, NGINX, or Litespeed to use this SEO software.

It also offers a few other SEO tools that most other caching software does not offer. WP Rocket shrinks the size of your code, combines multiple files, removes query strings, takes control of the WordPress Heartbeat API amongst other functions to speed up your website. 

WP Rocket offers database optimization that cleans up your database by reducing its size, clearing bloat, and improving site performance. Some other features that it offers include CDN integration, DNS prefetch, lazy load, Sucuri integration, Cloudflare integration, and others.

The tool offers caching of all pages for quick loading, caching for logged in users, preloading of cached pages as well as caching for mobile users. Using this tool you can also host your Google Analytics and Facebook pixels files locally. 

Pricing

WP Rocket Pricing Plan

WP Rocket offers three different pricing plans based on the number of websites you want to optimize. You can also utilize their 14-day money-back guarantee if you do not see any improvement in your site’s performance by then.

27. GTMetrix

Best SEO software to identify technical SEO errors on your website.

Purpose: Website analysis.

GTMetrix website analysis

GTMetrix gives a detailed SEO analysis of any website of your choice and tells you what needs to be improved in the website for better performance. 

You can set up alerts that will inform you immediately as your website starts performing poorly. GTMetrix allows you to monitor your pages daily, weekly, monthly, or at any desired interval. 

Using GTMetrix you can also monitor the performance of your page from different locations and also across different devices. GTMetrix also offers a robust reporting system that allows you to check your website’s performance on some of the most important SEO metrics. 

If errors occur on your page, GTMetrix helps you pinpoint on the exact problem and the cause. You can record your page loads, slow your playback to identify exact problems, view the page load in filmstrip view, and more. 

GTMetrix also offers some additional unique features like Email digests that help you streamline emailing, cookie sessions, white-labeling PDF reports, URL filtering, and others. 

Pricing

GTMetrix Pricing Plan

GTMetrix offers four different pricing plans, one of which is free. All other packs are designed keeping in mind the needs of different types of site owners like freelancers, companies, bloggers, and others.

28. Mangools

A package of the best SEO tools that address every SEO requirement.

Purpose: Complete website optimization. 

Mangools website optimization tool

Mangools is not a single SEO tool but is a software that offers many paid as well as unpaid  SEO tools that perform different SEO activities. 

The different tools that Mangools offers are KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher helps in keeping a track of ranking, LinkMiner deals with Backlink Analysis while SiteProfiler monitors performance on different SEO metrics. 

The KWFinder helps you do thorough keyword research and identify focus keywords with the highest search volumes, do a local keyword search, get search volume data, track ranking based on keywords and identify competitor keywords.

Using the SERPChecker you can easily study the SERPs across different locations all around the globe and understand the impact of answer boxes, snippes, images and carousels on website traffic. 

Mangools’ SERPWatcher provides daily updates about your ranking, lets you track location wise and device wise ranking and also lets you generate shareable performance reports.

Using LinkMiner, you can keep track of backlinks to your website and also see backlinks to competitor pages and identify untapped opportunities from them.

Pricing

Mangools Pricing Plan

Mangools offers four different pricing plans where you can save 40% on annual subscriptions. You can also utilize their 10-day free trial to test all the tools before subscribing to it.

What is an SEO Tool?

The fact that there are so many tools just to target SEO for websites and different social media platforms tells us how important SEO and SEO tools are to businesses. 

Every business these days MUST have an online presence if they wish to survive. Gone are the days when having a nicely set up brick and mortar store and polite store staff was all you needed to attract customers. 

However, with every business striving to create an online presence, how do you make your business stand out? 

You’ve finally set up your website, now how do you attract visitors? How do you tell them what you are selling? How do you attract local visitors to your store? Is spending on Ads the only way?

Here is where SEO comes in.

SEO stands for Search Engine Optimization and involves a series of steps taken to improve the performance of your website so that not only does it get discovered on the search engine but also attracts quality traffic. 

Often, people are mistaken that SEO is all about keywords and search engine optimized content only. Do that and you are good to go. This couldn’t be further from the truth.

There is so much more to SEO than keywords and content, even though they are two very important components. 

There are two types of SEO.

  • On-page SEO refers to all the SEO related activities that are performed on the website, like optimizing the title and meta tags, adding alt tags to images, URL optimization, internal and external links, content formatting, and more. 
  • Off-page SEO on the other hand refers to the activities of your website that affect your site’s ranking, like backlinks, social networking, commenting, participating in forums, and others. 

While some companies that are extremely low on budget or have an inexperienced SEO team might do all of this manually, most others rely on SEO tools that make life much simpler. 

These SEO tools do all the hard work for you and all you might have to do is execute or give some basic commands. 

SEO tools first analyze the performance of your website on several SEO parameters like links, domain authority, mobile compatibility, security, page speed, and others by conducting an audit. It then tells you how optimized your pages are. 

The best SEO software in the market also tells you where your website lacks and offers recommendations about what can be improved. 

They provide information on keywords, tell you how you rank for your focus keywords, show you the backlinks to your pages, give you an idea about your competitor’s strategy and also help you generate content ideas. 

Like most other software, you can automate a lot of your SEO processes by using SEO tools. By scheduling SEO audits, SEO tools automatically tell you as soon as they detect technical SEO errors on your page. 

Now that you have an idea of what SEO and SEO tools, let us look at the many benefits that SEO tools offer.

Benefits of Using SEO Tools

1. Optimize and test your pages continuously

When you start using an SEO tool, the first thing that is done is an SEO audit which tells you how well your site has been performing on important SEO parameters and where there is the scope of improvement.

Furthermore, you have the privilege to schedule regular audits and identify errors every time you make changes or add new content to your website. Therefore your website automatically gets checked and you can keep optimizing the page as soon as you receive an error message. 

2. Thorough website analysis

Unlike human beings, your SEO software does not commit mistakes. It analyzes every single element of your website without missing a single link, keyword, URL, tags, or other SEO parameters. 

Seoptimer Thorough website analysis procedure
Source: SEOptimer

SEO tools do a thorough analysis of your website and tell you how your website has been performing on different parameters so you know what exactly needs to be improved. 

Using an SEO tool, not only can you check what is happening on your site but you can also track what is happening off your website. 

3. Staying up-to-date with algorithmic changes by search engines

If you manage your SEO manually, your SEO will have to constantly be on their toes to keep pace with algorithmic changes to search engines. 

Sometimes SEOs put in months of hard work and all of it goes down the drain just because an algorithm changed drastically rendering their strategy obsolete. With SEO tools, this can completely be taken care of. 

SEO software providers need to be up-to-date with all the changes that can affect SEO and implement them into their software for optimal performance so that their clients are not affected. 

So you know that your SEO software offers the latest SEO tactics and all changes have been deployed on your pages as well.

4. Understand competitor’s SEO strategy

The best SEO tools allow you to do a competitor analysis and understand what your competitors have been doing, what has been working for them, or even learn from their mistakes. 

You can get the list of keywords targeted by your competitors, generate content ideas, and also analyze their SEO strategy. This can help businesses implement what has been working already instead of wasting resources as well as time on trial and error. 

Sometimes looking at the competitors’ strategy you might be able to spot opportunities that might have gone unnoticed. Some SEO tools also let you track the ranking of your competitor’s pages for specific keywords. 

SEO tools like Spyfu even offer competitor intelligence where you can see the ads by your competitors and spy on their SEO strategy.

Using SEO tools, not only can you track the backlinks to your website but you can also check the backlinks to your competitor’s websites. 

Some of the best SEO tools even show you the anchor text for each link so that you know what kind of content links to each of the pages and thereby try to capitalize on that knowledge. 

By having access to your competitor’s backlinks you can also identify sites that might want to link to your pages. This way you can try to deliberately link to high domain authority pages instead of waiting for links to happen.

Often, digital marketers may commit the mistake of targeting keywords that are not being searched for, i.e., words with low search volume. Sometimes there might not be enough data available for a particular search term. 

When this happens, your page may be the best in your industry, but people are not looking for it in the search box, and therefore, they will never find it.

kwfinder Target keywords
Source: KWFinder

With SEO tools, you no longer have to do manual keyword research. All you have to do is enter a seed keyword and your SEO tool will generate a list of keywords for you and also offer related keywords and suggestions. 

Some unique tools like Seed Keywords even let you collect keyword suggestions from your connections if you do not find sufficient search data. Ubersuggest even offers content ideas based on the keywords. 

Using keyword research you can also see the keywords that your competitors rank for and analyze the keyword difficulty. 

Moreover, using an SEO tool you can even check where you rank for a particular keyword and compare it with your competitors’ ranking. 

7. Increase search engine visibility

This is the most obvious and well-known benefit that SEO tools offer. Higher visibility, higher the traffic to your pages. By optimizing your website and linking to high DA pages, the search engine visibility of your website invariably increases. 

SEO tools help in correcting all technical SEO errors that might be obstructing your website from getting crawled and indexed. 

SEO tools ensure that sitemaps have been submitted to the search engines and proper directions are given to bots to crawl each of your pages so that it shows in the SERPs.

8. Rank higher on the SERPs

Search engines reward sites that are mobile-friendly, load fast, provide valuable content, and do not mislead visitors. Your SEO tool ensures that all of these points are taken care of and your pages are optimized. 

Often, with wrong SEO practices and manual SEO, it might take months for your website to get even one organic visitor. But with automated SEO processes and SEO tools that continuously tell you how to optimize your websites, the ranking on SERPs improves relatively quickly.

SEO Tools FAQ

How long does SEO take?

SEO efforts start showing results after 4-6 months after which it slowly starts growing. This is because competitors already occupy the top position in search engines and have been around for a comparatively longer time. 

Your website needs to get noticed, so it all depends on the efforts made to stand out. If you can establish many high-quality backlinks to your website, then the duration may be shorter, but such cases are sporadic.

Do I need SEO tools?

Yes, you do need SEO tools unless your business’ online presence isn’t a very important factor. SEO tools make the manual processes easy and error-free. SEO tools help you perform some activities which are quite impossible manually.

Using SEO tools you can track backlinks to your site. While keyword research can still be done by your digital marketer, tracking your website’s ranking for a particular keyword may be possible only using an SEO tool. 

Also, you might be able to identify who your competitors are without an SEO tool, but it’s your SEO tool that can help you understand their SEO strategy, performance, and where you stand in comparison. 

SEO tools also offer reporting and analysis which makes it easier to identify gaps, opportunities, trends, and more that might get missed during manual reporting. 

There are many reasons as to why you should choose an SEO tool, but the main reasons would be that your SEO processes become streamlined and manageable by one person from a single tab.

What is the best free SEO tool?

It would be difficult to name one best free SEO tool as each SEO tool has its own USP. However, our choices would be Seobility, SEOQuake, and Seed Keywords each of which is available free of cost. 

Each of these addresses different problems like Seobility is best for website crawling and site audits, SEOQuake is ideal for domain comparison and Seed Keywords helps in keyword research.

How much should I spend on SEO?

The amount you should spend on SEO completely depends on the size of your website, your budget, the agency you hire, the amount of content you generate, and most importantly, your competitors.

If you want to rank at the top and your competitor spends $1,000 to be there, you might need to decide a price accordingly.

If 70% of your revenue comes from your website, it might be wise to have a budget higher than the business that gets about 20%-30% of their revenue from websites. 

While calculating your SEO budget, you should consider the cost of your SEO personnel as well as the software you plan to implement as well.

Is SEO difficult?

SEO tools are absolutely worth it. SEO helps you get discovered on the search engines and SEO tools make the process easy.

It might be a one-time investment but the ROI can be massive. SEO tools can help you identify technical SEO errors on your site within seconds and tell you where your site could be improved. 

Without SEO tools, identifying whether your site has been indexed if all links have been working, how well your keywords have been ranking or what your competitors have been doing remains unknown or requires a lot of effort. 

Your website could be a major source of your revenue and SEO tools can help you determine if your visitors are having a seamless experience on your site and can find you when they look for your service.

How do I find SEO keywords?

You can do keyword research manually as well as using SEO tools. To come up with relevant keywords you need to identify what you want to look for, i.e., related ideas and seed keywords. These seed keywords help you identify related keywords.

Once you have your seed keywords, you can use tools like Ahrefs, Authority Labs, Long Tail Pro, to do your keyword research. These tools do detailed keyword research for you and give you other important information like search volume, keyword difficulty, and others. 

If you haven’t subscribed to any of the paid SEO tools there are also options like Ubersuggest, Ahrefs, and SEMrush which allow a certain number of free keyword searches each day. 

If you do not find sufficient information for a particular keyword, you can also use the free tool Seed Keywords to collect keyword suggestions from your friends, family, and other connections.

Ready to Rank #1 on Google and Grow Your Website Traffic?

Since we have been able to keep you engaged so far, it is safe to assume that you are eager to rank higher on the search engine. 

If you are looking for a tool that can help you identify technical SEO errors there’s Site Checker, Yoast SEO, and Seobility. If keyword research for content is your main concern our suggestions are Ahrefs, Ubersuggest, SEMrush.

If you would like to know what your competitors are doing and replicate their strategy then Growth Bar, Advanced Web Ranking, and Serpstat are the ideal choices.

If you choose the right SEO software that suits your budget and also meets your SEO needs, you are surely going to see improvements in your rankings soon.

Written by
Martin Luenendonk
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