7 Best Ecommerce Platforms in Canada (2023)

Updated Aug 6, 2023.

To run a profitable online store, you’ll need one of the best ecommerce platforms in Canada. What are your options?

Shopify icon

Shopify

Shopify gives you conversion-optimized themes and a convenient checkout process that helps you sell more, even without any ecommerce experience.
Squarespace icon

Squarespace

If you’re selling products that showcase artistic designs and want pro tools for social media marketing, then choose Squarespace.
Wix icon

Wix

Wix has a professional-grade website builder that allows you to design an ecommerce store that focuses on customer experience.
Square Online Icon

Square Online

Square Online simplifies the process of building your online store and boosts your marketing activities with a free CRM.
BigCommerce icon

BigCommerce

BigCommerce is built for enterprises that want to use headless commerce to create personalized B2B shopping experiences.

Our work is supported by affiliate commissions.

The number of Canadians shopping online is on the increase.

According to Statista, 27.6 million Canadians shopped online in 2021, an increase of 1.5 million since 2020. By 2025, this number is expected to reach 30.5 million.

This growth presents opportunities that businesses in Canada can use for selling physical and digital products.

To start selling online, you’ll need first to choose the right ecommerce platform, then build and market your products.

With so many ecommerce website builders out there, we decided to find out which ones are best for the Canadian market.

We researched and tested many of these platforms and narrowed down the list to seven.

Best eCommerce Platforms in Canada

Here is an overview of the best ecommerce platforms in Canada that you can choose from:

  • Shopify – Sell more by shortening the checkout process and engaging your site visitors through chat.
  • Squarespace – Schedule product sales and use pro tools to create social media content.
  • Wix – Build a mobile app for your ecommerce site and promote products using AI-powered campaigns.
  • Square Online – Sell using buttons and QR codes, and cultivate customer relationships through a loyalty program.
  • BigCommerce – Start your ecommerce journey with a platform built for fast-growing online stores.
  • WooCommerce – Add ecommerce functionality to your WordPress site and scale with many custom solutions.
  • Weebly – Add background videos to your store and let customers search for products using a search tool with search suggestions.

1. Shopify

Best Ecommerce Platform in Canada for a Quick Start and Growth

Pros
  • Free business tools, e.g., logo maker and refund policy generator.
  • Conversion-optimized themes.
  • Accelerated checkout.
Cons

  • Shopify can be very costly due to over-reliance on paid third-party apps.
  • The free trial only lasts 3 days.

Shopify icon
Shopify
4.6
Editor’s Take

The setup tools that Shopify provides make it easy to create your store. With an option to import your inventory and lots of highly-optimized themes to choose from, building your online store can feel thrilling. You can even start learning how to market your products by watching the video tutorials in the admin panel's marketing section.

Best For
Best overall
Price
$1 – $299 per month
Annual Discount
25%

Shopify guides you through an initial setup process and lets you customize your store as you wish. If you need help building your site, you can hire designers and developers and give them access to your admin panel.

With Shopify, you can sell on Facebook and Instagram using shoppable posts and scale internationally using expansion stores optimized for local markets.

Key Features

Ecommerce website design

Shopify makes it easy to design your store in line with your branding. There are both paid and free themes that you can customize. Alternatively, you can just select an industry-specific theme and start adding products. You can spice up your site by creating custom sections for providing more information about products, such as ingredient lists.

International selling

When it’s time to scale your ecommerce business, you can set up expansion stores with content and buyer experiences optimized for specific regions. These stores can be customized with local currencies, and you can even partner with local partners for services like delivery.

Shop Pay

This accelerated checkout solution saves your customers’ shipping and billing information, giving them faster checkout while boosting your sales. Shop Pay connects you with customers, enabling you to send them marketing messages and gain insight into your sales performance.

Run a B2B online store

Shopify caters to B2B businesses with features for handling everything from inventory management to invoice payments. With these, you can offer wholesale discounts and net payment terms and also integrate with your ERP system. You can also create company profiles that include multiple buyers and customer-specific price lists and provide a portal for businesses to manage their accounts.

Sell via chat

Instead of waiting for site visitors to scroll through your site, you can engage and convert them through chat. You can see the cart of the customer you’re chatting with, offer instant discounts, and even automate saved responses that provide quick help.

Pricing

All Shopify plans include 24/7 email and live chat customer support. If you use Shopify Payments to collect payments, you won’t incur any transaction fees.

2. Squarespace

Best Ecommerce Platform in Canada for Businesses Selling Art Products

Pros
  • Free WHOIS privacy.
  • The analytics user interface is easy to navigate and understand.
  • Unlimited products and bandwidth.
Cons
  • Limited website design customization options.
  • No free version.
Squarespace icon
Squarespace
4.4
Editor’s Take

Squarespace uses pop-up guides to walk you through the store setup process. I love how simple the user interface is, although it’s a bit lacking in terms of customization options. I also liked the convenience of importing email subscribers from a CSV file and the email layouts that include buy buttons.

Best For
Art-related products
Price
$23 – $49 per month
Annual Discount
24% – 30%

Although Squarespace can host any type of online shop, it works well for businesses selling artistic products. To help you build the store you want, Squarespace gives you lots of creative freedom, including the option to highlight text using hand-drawn styles.

The platform also takes care of your site’s core SEO requirements, letting you focus on selling your products.

Key Features

Store design

Squarespace allows you to edit every element of your store and highlight products with slideshows and scrolling blocks. You can use hand-drawn styles on text, adjust the shape and fill of buttons, and use the drag-and-drop editor to easily design your store.

Store management

Squarespace streamlines your business operations by automatically syncing your stock with third-party commerce platforms and providing you with USPS shipping labels. You can also automate the display of “Limited Availability” labels when stocks are low and schedule when a sale will go live.

Social media posting

Squarespace powers your efforts to sell on social media by connecting you to its Unfold and Video Studio apps. With these apps, you can customize templates, create reels, edit images, and convert your script to audio using a smart voiceover.

Product marketing

Promote your products directly to site visitors and loyal customers through email. You can choose an email layout and customize it, add images and product links, and even include buy buttons. You can create audience segments, automate your email marketing activities, and use analytics to measure performance.

Search engine optimization

Squarespace handles core SEO activities for you and integrates directly with Google Search Console to give you keyword and traffic insights. By default, you get a sitemap, SEO-friendly URLs for your pages, and mobile optimization for your online store.

Pricing

Read more about Squarespace pricing and be inspired by Squarespace ecommerce examples

Although you can run an online store using the Business plan, the Commerce plans offer advanced features such as customer accounts and product wait lists. They also save you money since they don’t charge transaction fees.

3. Wix

Top Ecommerce Platform in Canada for Web Designers and User Experience

Pros
  • Manage your team with custom roles and permissions.
  • Free social media management tool.
  • Free logo maker.
Cons
  • Switching Wix ecommerce templates requires creating a new store.
  • Storage space is limited on all plans.
Wix icon
Wix
4.2
Editor’s Take

Wix has very beautifully-designed templates and a professional-grade website builder that any web designer will love. Also, Wix is well known for advanced SEO performance and has even been praised by Google for this. All in all, building your store on Wix will give you faster indexing, shorter load times, and AI-powered Facebook ads.

Best For
Design enthusiasts
Price
$17 – $35 per month
Annual Discount
Not available

Wix uses an advanced page editor called “Editor X” and a drag-and-drop solution to give you flexibility when designing your store. Once you publish your site, Wix gets it indexed on Google within seconds.

With its email marketing features and AI-driven Facebook campaigns, Wix enables you to easily reach and convert site visitors for a boost in revenue.

Key Features

Customer relationship management

Wix comes with a built-in CRM to help you engage prospects and customers. Using custom web forms, you can collect customer details and create mailing lists for marketing purposes. Wix’s CRM also lets you create workflows and automate actions.

Search engine optimization

The Wix ecommerce platform has a record of high SEO performance. For a quick SEO boost, Wix compresses your images for faster loading and creates and maintains your meta tags and XML sitemap. More importantly, Wix ensures that your ecommerce site is indexed by Google within seconds, giving you the opportunity to be found through search.

Email marketing

Make the most of your email marketing by choosing professionally-designed email templates and customizing them to fit your brand and message. You can personalize emails, schedule campaigns, and use A/B testing to identify the best-performing email layout and content.

AI-powered Facebook campaigns

Maximize your ad spend by leveraging Wix’s AI-powered campaigns. This AI solution identifies the right audience, locations, and placements and re-targets your site’s visitors on Facebook and Instagram. You also get the opportunity to run A/B tests and optimize your ads for maximum ROI.

App builder

This is a paid add-on that lets you build a mobile app for your online shop and give customers more shopping convenience. Enjoy creative freedom as you design and customize the look and feel of your app, include your branding, then add ecommerce functionality. Your app will not only sync with your site but will also update automatically to the latest iOS and Android versions.

Pricing

Choosing either the Unlimited or VIP plan will allow you to run a dropshipping business and collect product reviews. If you would like to add a loyalty program to your marketing mix, then choose the VIP plan. You’ll also incur transaction fees of 2.9% of the transaction amount plus 0.30 CAD.

4. Square Online

Best Ecommerce Platform in Canada for Beginners

Pros
  • Includes a customer loyalty program.
  • Free plan available.
  • Free built-in CRM.
Cons
  • The loyalty program is a paid add-on.
  • Limited store customization options.
Square Online Icon
Square Online
4.1
Editor’s Take

One of the best things about Square Online is that since it’s owned by Square, you get the assurance that your payments will be secure. You can also use innovative ways to sell your products, e.g., by creating QR codes that link to products and running a loyalty program.

Best For
Beginners
Price
$0 – $79 per month
Annual Discount
Not available

Square Online is built on Square’s powerful payment infrastructure. With their vast experience in processing payments, they enable you to sell online and offline while protecting your business from fraud.

As part of its marketing tools, Square Online gives you a free CRM and the opportunity to build a customer loyalty program.

Key Features

Simple and safe online payments

Square Online has a lot of experience processing payments for retailers selling in-store, and now it brings that to online businesses. With it, you can accept payments in a fast and secure manner and allow your customers to pay using Apple Pay and Google Pay. The secure checkout protects your online store from payment fraud and notifies you of potential risks.

Let customers checkout from anywhere

With complex buyer journeys and increasing competition, boost your sales by selling online through multiple channels. Unlike other platforms, you can use links, buy buttons, and even QR codes to sell through emails, SMS, social media, and your own ecommerce website. Moreover, your customers can even pay in installments.

Built-in CRM

Using the CRM, you can collect and analyze sales and customer data and track your multichannel selling strategies to identify areas of improvement. You can track purchases across sales channels, identify frequent and one-off customers, and create customer segments for marketing purposes.

Marketing and sales features

Start your email and SMS campaigns quickly by choosing a template and setting up automations that increase your efficiency. In addition to traditional marketing activities, you can also send automated text messages to collect Google Reviews right after a sale.

Built-in loyalty program

With this paid add-on, you can reward your customers with loyalty points and encourage them to buy more. You’ll be able to track sales to learn customer preferences, personalize marketing messages, and turn your customers into brand advocates.

Pricing

Square Online- Pricing Plan

With the free plan, you can create a basic online store. But for important ecommerce features such as abandoned cart emails and the ability to set up flash sales in advance, you’ll need the paid plans. Transaction fees range from 2.6% + 30 cents to 2.9% + 30 cents.

5. BigCommerce

Best Ecommerce Platform for Enterprises and Rapidly Growing Startups

Pros
  • Experts and specialized tools are available to help with migration.
  • You can sell your products on over 150 sales channels.
  • AI-powered data analysis.
Cons
  • No free plan.
  • Sales volume limits trigger automatic upgrades to more expensive plans.
BigCommerce icon
BigCommerce
4.0
Editor’s Take

Everything about BigCommerce shows you that this platform is designed for big businesses and high-growth ecommerce startups. BigCommerce complies with the top security and privacy standards and helps you do the same while letting you use AI to analyze customer data. With its headless commerce feature, BigCommerce enables you to provide personalized shopping experiences to B2B customers.

Best For
Large inventories
Price
$ 29.95 – $299.95 per month
Annual Discount
10%

BigCommerce is one of the best ecommerce website builders for big businesses and Canadian startups expecting to grow quickly.

If you’re planning to sell to international customers, BigCommerce has everything you need, including bulk product updates.

And to future-proof your business, you get the benefit of building your online store on a platform that enables headless commerce.

Key Features

Headless commerce

BigCommerce gives you the freedom to customize the commerce backend. This enables store owners to provide shoppers with personalized experiences that increase conversion without being limited by the back-end technology.

B2B ecommerce

BigCommerce empowers you to give modern B2B buyers the shopping experience they demand. You can let them manage their staff accounts using roles and permissions, pay invoices online, and even create shopping lists. Moreover, your sales reps can log in to your B2B customers’ accounts and shop on their behalf, saving your customers’ time—and increasing sales.

International selling

Start selling online and reach customers globally using multiple storefronts, and save time by updating product descriptions in bulk. You can customize the checkout to match your new customers’ needs, sell in 100+ currencies, automate your taxes, and partner with local businesses.

Multichannel selling

With BigCommerce, you can go beyond your store and sell online on 150+ channels. You get integrations to help with inventory management across multiple channels, optimize your product catalog, and sync it to your back-end and ERP system. This product sync will help you avoid delivery delays associated with over-selling.

Use big data solutions to drive growth

Collect data from various touchpoints and analyze it using AI to create custom reports and gain insights into your whole business. This big data solution lets you provide each customer with a personalized shopping experience that helps increase purchase rates and volumes.

Pricing

All BigCommerce plans include real-time shipping quotes, 24/7 phone, email, and chat customer support, and the ability to set up multiple storefronts.

With BigCommerce, unlike other ecommerce platforms, you can sell products and accept online payments without extra transaction fees.

6. WooCommerce

Top Ecommerce Website Builder for Any Online Business Using WordPress

WooCommerce - Build exactly the eCommerce website you want

Being an open-source ecommerce platform built for WordPress users, WooCommerce is popular with both big and small business owners. You can customize your checkout process, receive payments in 135+ currencies, and issue loyalty points to customers.

If you’re looking to scale quickly, choose the enterprise plan, and WooCommerce’s experts will help you build a strategy as well as custom solutions.

Key Features

Designing your online store

WooCommerce uses Block Themes to provide you with maximum flexibility when customizing your ecommerce website. Blocks allow you to change individual website elements, like product galleries, buttons, or menus, without having to replace your installed theme.

Conversion-focused cart and checkout

The checkout process is highly customizable to allow you to create a checkout experience that converts. You can also add an express payment option, as well as the WooCommerce Payments integration that accepts payments in 135+ currencies.

Enterprise commerce

If you’re an enterprise or fast-growing startup, then you can benefit from WooCommerce’s custom pricing, priority support, and expert advice on your ecommerce strategy. With the enterprise plan, you also get access to specialized WooCommerce partners to help you develop custom solutions for your online business.

Marketing and sales features

You have various ways of spreading the word about your ecommerce store. You can advertise on Facebook and Google Shopping, list your products on third-party marketplaces, and use email to follow up on abandoned carts. To get customer insights and advanced email workflows, you can integrate WooCommerce with any of the best email marketing software tools and services. You can also offer customers loyalty points and coupons to encourage purchases and integrate with the best SEO tools to guide your SEO efforts.

Order fulfillment

WooCommerce helps you fulfill orders faster and cheaper anywhere in the world, unlike other top ecommerce platforms. Whether you choose DHL or USPS, you can print shipping labels at discounted rates and organize for a free pickup from your home or office.

Pros

  • Slack community of 1,000+ WooCommerce developers.
  • Full-featured mobile app.
  • 30-day money-back guarantee.

Cons

  • Frequent WordPress updates can break your store’s functionality.
  • Limited customer support.

Pricing

WooCommerce is a free plugin. Other than your website-related costs, the only costs you’ll incur are those of the extensions you buy.

Note also that WooCommerce Payments charges transaction fees based on various factors, such as the location of your business and customer. If you choose the enterprise pricing plan, you’ll get expert solutions customized for your specific needs.

7. Weebly

Best Ecommerce Platform for Simple and Flexible Inventory Management

Weebly - build a professional website that grows with your business

Building your store with Weebly is simple. Beyond the simplicity of this user-friendly platform, however, lies powerful features to help you run your small online store without any stress.

You can import product information into your store and set up a search function that can read image captions. Technical support is also available when you need help.

Key Features

Ecommerce website builder

Weebly is one of the best website builders for designing your own website without any technical knowledge. The drag-and-drop editor lets you add videos, maps, and text anywhere on your site. You can also include image and video backgrounds to add more life to your site.

Email marketing

Build email lists by importing contacts, and create marketing emails using customizable templates or a drag-and-drop email builder. You can create customer segments, preview emails on different screen sizes, schedule your campaigns, and analyze performance to learn what needs to be changed.

Inventory management

Track your stock levels and make it easy to manage supplies and customer orders. You can import/export products, create categories, and add labels to products to indicate reducing stock levels or when a product is on sale.

Powerful product search

Weebly’s advanced search tool enables visitors to your ecommerce website to quickly find what they’re looking for. The search tool accepts single words and phrases, provides search suggestions, and even reads photo captions to guarantee relevant results. These features not only make shopping more engaging but also increase your chances of making a sale.

Ecommerce analytics

Get detailed analytics on everything from website traffic and email marketing engagement to top products by order quantity and revenue. Weebly puts these details together in your dashboard to give you the context that will help you gain insight into your store’s performance.

Pros

  • Unlimited storage space.
  • Easy-to-use ecommerce website builder.
  • Powerful product search solution.

Cons

  • Limited store customization options.
  • Abandoned cart recovery is only available in the Business Plus plan.

Pricing

Read more about Weebly pricing

With the Business and Business Plus plans, you can automatically collect and publish product reviews and save up to 40% on shipping costs. These plans also feature zero transaction fees. If you choose the Pro plan, you’ll be charged 3% per transaction.

Best Ecommerce Platforms in Canada FAQs

Which Is the Most Affordable Ecommerce Platform in Canada?

Compared to other platforms, WooCommerce is free, making it the most affordable ecommerce platform for the Canadian market.

But since WooCommerce requires an existing website running on WordPress, meaning additional costs on web hosting and development, the next best options are Shopify and Squarespace.

Upfront, Squarespace is cheaper than Shopify and doesn’t have storage limitations like Wix. However, if you need lots of flexibility when expanding, then choose Shopify.

Which Ecommerce Platform Takes the Shortest Time to Set Up an Online Store?

Setting up your online store on Squarespace will take you a very short time. The platform is easy to understand and includes pop-up guides that help you in the setup process.

However, Squarespace isn’t the best platform for big businesses. If you’ll be handling large transactions and want a platform that is relatively easy to work with, choose Shopify.

What Is the Best Ecommerce Platform for Small Businesses in Canada?

If you have a small inventory that consists of artistic products, then Squarespace is the best platform for you. You’ll have an easy time managing your store, and the costs will be low.

If you have a physical inventory like computer hardware, office supplies, or even services that you want to sell online, Wix is a great option. Small business owners will love the creative freedom that Wix provides for store design and the helpful tools included for service-based businesses.

Recap: What Is the Best Ecommerce Platform in Canada?

To choose the best ecommerce platform in Canada, start by establishing what you want to achieve through your online store. After that, check each platform on this list to find out whether it has the features you need to achieve your goals.

For instance, if you want to sell internationally, customizable storefronts and multiple currencies are some of the features you’ll need.

As you compare different ecommerce platforms, remember to check their customer support options, as well as limitations on bandwidth, storage, and customization options.

Best Overall

Shopify

Shopify gives you conversion-optimized themes and a convenient checkout process that helps you sell more, even without any ecommerce experience.
Best for Artists

Squarespace

If you’re selling products that showcase artistic designs and want pro tools for social media marketing, then choose Squarespace.
Best for Designers

Wix

Wix has a professional-grade website builder that allows you to design an ecommerce store that focuses on customer experience.
Best for Simplicity

Square Online

Square Online simplifies the process of building your online store and boosts your marketing activities with a free CRM.
Best for Enterprises

BigCommerce

BigCommerce is built for enterprises that want to use headless commerce to create personalized B2B shopping experiences.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.