45 Latest Website Statistics For 2025: Data-Backed Facts

Websites play a critical role in modern life by providing access to information, communication, education, entertainment, e-commerce, job searching, government services and organizations, and communities.

There are about 1.13 billion websites in the world, and only 200 million of them are active. Statistics also show that 252,000 websites are created every day. (Siteefy)

Websites have proven to be the outlook of every brand. Thus, your website designs attract people to you faster than your content. Next up on the ladder is your content type. A website with audio-visual content attracts more visitors than those without audio-visual content.

In other words, to make the most of your website, understand what customers and your audience want. So, here are the essential and updated website statistics to keep you up with the trend.

General Website Statistics

1. Google Chrome is the most popular web browser on the planet, as it holds over 65.27% browser market share.

(Backlinko)

Over 3.04 billion people use Google Chrome against the 4.66 billion monthly active internet users. Google released the first version of Chrome in September 2008.

Before the release, Internet Explorer and Mozilla Firefox ruled the internet. Today, they own a small margin of the browser market. Year-over-year, Google Chrome has achieved significant growth. Their safe browsing feature plays a great role in their development.

It blocks users from getting caught by viruses, phishing attacks, and more. Google has a Chrome Bounty Program where they pay hackers to hack them. You can get up to $30,000 for exploiting their vulnerabilities.

Google Chrome has seen an evolution. The evolution is manifest in security, functionality, and performance.

2. Users spend about 5.94 seconds on average looking at a website’s main image.

(CXL)

On average, users only spend a short amount of time looking at the core image before moving on to other content or leaving the website altogether.

This short window span highlights the importance of having an eye-catching, relevant main picture that can quickly communicate the purpose or core message of the website to visitors.

Attention-grabbing images can boost your website traffic.

3. Users spend 5.59 seconds on average looking at a website’s written content.

(CXL)

The average user spends a very limited amount of time looking at the website's content.

Hence, you should focus on making your content concise, organized, and easily navigable. Include visuals to draw the user in and provide information engagingly.

A poorly designed website is either too compacted or has poor images. So always ensure that your information is well-organized and spaced. Websites should also be skimmable, so users can quickly find the information they are looking for.

By taking these steps, you can ensure that your users can find the content they are looking for in the shortest amount of time.

4. 75% of people judge a company’s credibility based on its website.

(MightyFine)

A good website design increases your trust among customers. According to research, 75% of customers agree to evaluate the credibility of a business based on its website.

Let's use this illustration to make this statistic more understandable. Imagine a well-dressed man and a shabbily dressed man approaching a restaurant. Between the two, who will be given more respect and accordance?

The well-dressed man, right?

The same applies to a website. People will feel safe and give more credibility to a well-designed website.

5. 46% of users reported a ‘lack of message’ as the main reason they leave websites.

(Zippia)

Lack of messages is the reason why 46% of users leave a website. Once users are not able to tell what a brand or business does or renders, they leave.

There are various types of websites, like blogs, portfolios, business websites, and so on. It doesn't matter what type of website you have because each one must have a clear message. People have a very short attention span.

Users leave websites because they are unclear about what it offers or it has unclear messaging. It could also be because the website is not tailored to the user's specific needs and wants.

For example, if a website has a lot of text that the user has to read through, they may not be interested in staying on the website.

Also, if the website is not user-friendly and is difficult to navigate, users will leave without finding what they are looking for.

6. 89% of consumers will move over to a competitor’s website due to a bad user experience.

(Zippa)

Website users have less than 15 seconds to decide whether to stay on your website or leave. When they leave, there are high chances of switching to a competitor.

89% of consumers switched to a competitor's website due to a bad user experience, according to research.

Poor user experience (UX) equals poor web traffic. The essence of UX is to fulfill the user's needs. A user will keep coming back if he is satisfied after visiting your website.

Bad user experiences may include slow loading times or page speed, awkward navigation, or poor design. To ensure your website is optimized for a good user experience, you should make sure to use the latest web design trends.

Also, keep your website up-to-date with the latest technologies, and create a website that is easy to navigate. Doing so will help you retain customers and maintain a positive user experience.

7. Over 90% of web search traffic happens on Google.

(AdamConnell)

Google has a virtual monopoly on search traffic, which is unsurprising. Google is the go-to browser of the average web surfer, which accounts for web search traffic.

90% of web search traffic is spread across Google's subsidiaries. They include Google Images, Google Search, and Google Maps.

8. Only 31% of websites on the internet have over 50,000 unique visitors monthly. Only 15% have over 100,000 unique visitors monthly.

(Hubspot)

These web traffic statistics show that although there are over 1.4 billion websites in the world, only a fraction attract high visitors.

The competition to be among the top-ranking or highest-converting websites is very tough. You can measure your site's traffic data by using a website traffic checker tool.

One of the best tools is Google Analytics. Many digital marketers use Google Analytics to track and measure their website traffic data.

With good traffic analysis, you know which web content or web page is getting the most traffic.

9. The average US internet user visits 130 web pages per day.

(Zippia)

This totals 910 pages a week and 3,640 pages in a week. The above statistics prove that several websites have the opportunity of being viewed by users.

However, the big question lies in when your website is discovered, can the audience stay on the website?

This is why SEO is very important for your website's success. You cannot boost your website traffic without SEO. You use the right SEO tools to improve your website's ranking. There are free SEO tools like a simple keyword research tool you can use to get the right keywords your audience is using in their search query.

When a user types in a search query, they click on the first 3 websites. Some may go further to check out every website on the first page. But almost no one will go to the second page. If your website is not on the first page, it's as good as invisible.

10. Website visitors spend almost all (80%) of their time looking at the left half of your web pages.

(CXL)

Website viewers tend to focus on the left half of a page when viewing websites. The focus on the left is because most people read from left to right, and the left side of the page is the first thing they see.

This means that when viewers are viewing a website, they are likely to spend the majority of their time looking at the left side of the page.

Therefore, web designers need to consider this when designing a website. They should ensure that the most important information is placed on the left side of the page so that viewers are more likely to see it.

11. Website users look at the top left corner of your website first.

(CXL)

Users look at the upper-left corner of your website when they first arrive, moving down and right from there.

This is an important consideration for website owners, as the left side is a prime spot for placing key information that users are likely to notice.

Placing key information on the left side can help guide users to the content they want, as well as help them to better understand the website's navigation.

Good design practices dictate that the content in this area should be relevant and well-organized, as this will help ensure that it can be quickly and easily understood by the user.

12. In 2021, 54.8% of internet traffic was from mobile devices.

(Statista)

In 2021, more than half of the world’s internet traffic was generated from mobile devices. The second quarter of 2022 saw 58.99% traffic generated, excluding tablets.

Brands must ensure their websites are mobile-friendly. Though most companies and brands ignore this, going ahead to make their website designs more user-friendly, primarily for desktop users.

E-commerce Website Statistics

13. More than 24 million sites are e-commerce stores.

(Kommando Tech)

Ecommerce websites have changed the way people shop. Early e-commerce companies like eBay and Amazon are giants that have made huge names over the years. Today, there are over 24 million stores for people to shop at.

Brands use social media platforms to engage, convert, and retain customers. One of the sole purposes of ecommerce websites is to meet customers' needs irrespective of distance.

Multiple e-commerce website types are now available, such as business-to-consumer, business-to-business, consumer-to-consumer, and consumer-to-business services.

The industry is booming, and more websites are launched every day. There's a projection about China that e-commerce sites will generate more than $4 trillion in revenue by 2023.

14. 72.9% of e-commerce revenue comes from mobile.

(StartMyllc)

The majority of e-commerce revenue stems from mobile phones. A mobile-friendly website is more convenient for Internet users because we do not have access to computers sometimes.

This means that if your ecommerce website is not mobile-friendly, you risk losing hundreds of potential customers. Most of the best website builders, like Wix and Squarespace, provide mobile-friendly experiences. There are various amazing ecommerce website designs you can implement.

You can increase your website traffic through excellent digital marketing strategies. But if your website is not mobile-friendly, you will lose the majority of your leads.

15. 81% of customers investigate products and services before making a purchase.

(Oberlo)

Thanks to the internet, people can find out more information about a product before purchasing it. Consumers often find out about a product before purchase so they can know if they are getting the right solution to their problem.

This means that your website should contain detailed information about your products. The information can include the following:

• Who are the products for?
• The benefits of using them
• Customer reviews
• Guarantees

You should invest in designing good product pages. The product images should be bright and well-detailed. You can hire a copywriter to create a clear and attention-grabbing product description.

You want your website to be where customers stop and make their purchases.

16. The use of website chatbots has increased by 92% since 2019.

(Drift)

The use of website chatbots has seen a dramatic increase of a 92% in the past few years.

Chatbots are AI-powered software applications designed to simulate human conversations. They are used to provide customer support, give advice, answer questions, and provide product or service information.

They can be programmed to understand and respond to a wide range of requests and to provide personalized customer service.

By automating customer service interactions, chatbots can save businesses time and money while providing customers with a more personalized experience.

You may provide on-demand customer service seven days a week with the help of chatbots, which are an efficient customer communication medium.

17. 86% of people prefer to see detailed product or service information on the homepage.

(Hubspot)

The statistics above highlight how essential it is to provide visitors with a clear and concise overview of what a business offers on your homepage.

This information should be easy to find, prominently displayed, and provide a thorough explanation of the products and services.

A clear and well-detailed product description is one of the most important elements of a successful ecommerce website.

This can help to drive engagement, attract more customers, and increase sales. Providing this information can help visitors quickly assess whether a business is a right fit for their needs and ultimately save them time.

18. Using larger product images increases sales by 9% or more.

(Bloggingwizard)

People are moved by what they see, and if your products are visually appealing, they are most likely to become your customers. By making the images larger, customers can get a better understanding of the product and its features. This can help them make an informed decision about whether to purchase the product.

Studies have found that increasing the size of product images can lead to an increase in sales of up to 9%. This is because more details are provided, and customers are more likely to trust the product before making a purchase.

Larger images can make the product page more visually appealing, which can also lead to increased sales. Ensure that while increasing the image size, the image quality is not affected.

19. Red buy buttons can boost sales and conversions on your e-commerce websites by 34%.

(CXL)

Colors are essential for conversion optimization. The above statistic refers to the effect of using a red “Buy Now” button on online stores.

This is likely due to the color red being associated with urgency, energy, and excitement, which can encourage shoppers to take action and purchase.

More about conversions:

Most people abandon their shopping carts due to one issue or another. In fact, 49% of online shoppers say that they will abandon their shopping cart if they meet extra charges at the checkout.

Website Design Statistics

20. It takes approximately 50 milliseconds for your web visitors to create an opinion of your website.

(Reedtandigital)

50 milliseconds is all it takes to gain or lose a potential customer. It is enough time for people to make a judgment of a website.

A blink of an eye takes 100 milliseconds, while to make an impression on your website, you have 50 milliseconds.

Factors such as font consistency, color consistency, website layout, and other audio and visual elements help potential customers form an opinion of your website.

Websites are often a business's key contact point, and your audience knows what to expect from the website. Failure to meet their expectations results in a loss.

21. 73% of surveyed companies say they invest in design to increase views and stand out from competitors.

(Paulapons)

Branding is a type of product differentiation to stand out from competitors. Research reveals that 73% of businesses spend money on design to set their brand apart from their competitors. A great design can increase web traffic.

By investing in design, companies can create eye-catching, memorable brand identities that set them apart from their competitors and encourage potential customers to take notice.

Good design can also be used to create a more efficient user experience, making it easier for customers to find what they need and inspiring them to take action.

Additionally, design can be used to create a powerful visual story that communicates a company's values and mission, creating a deeper connection with customers.

Ultimately, investing in design is an important way for companies to increase views, boost website traffic, stand out from the competition, and create a more successful business.

22. 79% of internet users say they wouldn’t interact with content that doesn’t load quickly or display well on their devices.

(IronPaper)

The above statistic is a sharp reminder of the importance of creating content that is optimized for all devices.

External users typically have higher expectations when it comes to how quickly content should load and how it should look. If content does not meet their expectations, then they are less likely to engage with it.

It is essential to create content that is optimized for different devices and loads quickly. This will ensure that external users are more likely to engage with the content and that they have a positive experience.

23. 83% of consumers expect all websites to load within 3 seconds or less.

(Truconversion)

The speed at which your website loads determines whether a visitor to your website will stay or go.

More than 83% of website visitors anticipate that a page will load in 3 seconds or less, and more than 40% of visitors will leave a page if it takes longer.

A few seconds may not be much, but it will seem like an eternity punishment to seasoned online web users. Google has also changed its algorithm giving more priority to load times.

24. 59% of people prefer browsing ‘beautiful and well-designed' sites to basic ones.

(Adobe)

Packaging matters in all situations. The best products can get overlooked; if they are in plain packaging. The same is similar for websites. Though content and experience are vital, they can still get skipped if there are no beautiful and well-designed layouts.

Adobe, in a survey, discovered that customers are after beautiful and well-designed websites first, before any other quality. Give a web surfer 15 mins to browse, and they rather explore beautiful web designs than plain ones.

In the marketing industry, design is intuitive, and when done properly, your audience won’t know you are marketing to them. Your design can give flavor to your content.

25. The cost of a basic website design is $3200 on average.

(GoodFirm)

There is a choice to design your website using the multiple themes and tools available or seek the help of a professional.

Your business needs and objectives have a significant impact on the website development and design cost. The good news is that it won't break the bank if you decide to take the professional approach.

A basic website typically costs around $3200, yet many web designers only charge under $2000, while others charge above $3000. For example, according to Colorlib,

• 35.1% of web design companies charge between $1000 – $1500
• 24.3% say they charge between $2000 – $2500
• 16.21% and 10.81% charge $3000 and $4000, respectively
• 13.51% place their price range between $5000 – $6000

26. It takes two months on average to design a website with basic features.

(GoodFirm)

Most web design projects take about two months from conception to delivery. Therefore, if you're considering working with a pro, it is necessary to discuss timeframes with your designer so that you plan accordingly.

27. Half of the internet users worldwide say that website design is an essential factor when forming an opinion about a brand.

(PR Newswire)

People's thoughts on your business and brand are tied to your website design. In a study published by Newswire, half of the internet users say a website design dictates how they view the site.

Create a good website design, and have your audience make positive speeches about you. The reverse is the case when your website has a bad design.

28. 84.6% of web designers said that having a crowded web design is the most common mistake small businesses make.

(GoodFirm)

Colors and beautiful layouts are essential for website designs. However, it is common to see the website of most small businesses overcrowded, which is a wrong approach to boosting sales.

A crowded website design is a plague, and it drives your customers away. Your audience becomes confused when there is an excessive amount of text, photos, or advertisements on a website. They will leave your site without interacting with it.

29. 88.5% of website visitors leave a website due to slow loading.

(GoodFirm)

Web designers have a small time span to capture users' attention. As a result, 88.5% of the survey participants identified a website visitor's decision to leave as being directly related to the website's loading speed.

A website can have a beautiful design alongside all the visual and audio requirements, but without a good loading speed, all the works are futile. Users are never patient enough to wait for your website to load.

30. A low conversion rate is a top reason people redesign their websites.

(GoodFirm)

Websites are built for conversion, and when conversions fail, website redesigns are the next step. A survey shows that 80.8% of website redesigns are due to low conversion rates.

Website redesigns are also necessary for other purposes, such as not being responsive to all devices and having high bounce rates.

31. According to 90% of web designers, web design trends are fast changing.

(Bloggingwizard)

Designers say it is getting difficult to stay up to date with the existing trends. The design industry is changing faster and evolving at a very quick speed.

These changes and evolution are there to meet the unending needs and wants of consumers.

By staying up to date on the latest trends, web designers can create more engaging and attractive websites that are tailored to their specific target audience.

For example, flat design, minimalism, responsive design, and mobile-first design are some of the popular trends in web design today.

The goal of these trends is to make a website more user-friendly, engaging, and visually appealing. As more people turn to the internet for their needs, web designers must stay ahead of the curve to create the most effective websites.

32. As of 2022, the U.S. had about 200,000 web developers and digital interface designers. The number is expected to rise to 229,000 by 2032.

(Statista)

Web development and design are still very lucrative tech skills. Web developers and interface designers are responsible for designing and developing websites and digital interfaces. These interfaces include graphics, font type, page, overall layout, and so on.

You will need the skills of a professional web developer and digital interface designer if you want to create a killer website. More web developers are emerging because the skill is in-demand

33. Parallax scrolling is a top recent trend in web design.

(Webflow)

Parallax scrolling has continued to be a trend in the design world. It is a web design technique that involves the background and foreground elements of a website moving at different speeds as the user scrolls down the page.

This creates a 3D effect that adds depth and creates an immersive user experience.

Parallax scrolling is often used to create a sense of movement or animation as the user scrolls down and can be used to create a storytelling effect.

It is also used to emphasize certain elements or sections of a page and draw the user's attention to them. Parallax scrolling is becoming increasingly popular as a web design trend, as it adds a unique and dynamic touch to a website.

34. 39% of web users prefer to see color more than other visual elements when visiting websites, excluding images.

(PR Newswire)

Brands can boost their online sales through a careful selection of visually appealing colors. Color reflects a brand’s identity, sentiments, emotions, and experience.

Studies indicate that site visitors are drawn to colors on a website more than any other visual. This attraction implies selection shouldn’t be random. You can also refer to color psychology before making your choice of color for your website.

From the same statistic, we see that 40% of consumers prefer to see images when they visit a website, and 21% prefer video.

35. 61% of mobile users will never return to a website if it is not mobile-adaptive.

(Woosuite)

A mobile-friendly website is now a requirement if you want to increase your audience and develop.

Once people experience a bad mobile experience, they lose interest and explore other alternatives. If the mobile design of your e-commerce website is subpar, you are actively driving away customers.

A positive mobile experience ensures that you will attract new users and have a greater conversion rate.

With every second that passes, people get glued to their mobile phones. People don’t have enough time between tasks and breaks to deal with a badly constructed and designed website.

36. Users spend 88% more time browsing web pages with video content.

(Forbes)

Customers are more liable to buy a product after watching a video of the product. These statistics do not negate the use of text and audio. However, the use of videos has proven to be more effective.

Users and customers tend to spend more time on pages with videos.

37. 57% of users won’t recommend a site with a poor mobile experience.

(PPC Hero)

A user will be irritated by poor mobile optimization or by its complete absence. Additionally, dissatisfied consumers hardly ever become clients.

The above statistics emphasize the need for a well-designed website, else or you will have fewer customers.

WebFx shows that 94% of your website's first impressions are design-related.

For your design to make a great first impression, it must be well-researched, thought out, and detailed.

38. Slow websites cost businesses up to $6.8 billion annually.

(Saleslion)

Consumers are not patient and, therefore, can't wait for a slow website. The inability to access these websites to people, coupled with the time delay, incurs losses for the business.

Brands and businesses lose about $6 billion annually.

Web Hosting Statistics

39. A domain name typically costs $10–$15 per year, although the most expensive publicly reported sale was carinsurance.com, which was sold for $49.7 million.

(WPBeginner)

Every website needs a domain name. Some come at a low price, while others are high-end. What does happen when the domain name is taken?

Domains are on sale in the aftermarket by the owners, which is how the purchase of carinsurance.com happened. In 2010. QuinStreet purchased carinsurance.com for $49.7 million. (Domain Name Wire)

QuinStreet is a California-based company that purchased insurance.com alongside other associated assets for $49.7 million in 2010. It is the belief of some people that your domain name is worth a significant investment.

40. GoDaddy is the world’s most popular domain registrar, with over 78 million registered domains, which gives them a 12.77% share of all registered domains.

(WPBeginners)

Domain registrars are companies with the sole responsibility of registering and managing domain names for all websites around the globe.

GoDaddy is one of the oldest and most popular domain registrars in the world. GoDaddy has a robust yet user-friendly domain management interface.

It allows for the transfer of domain names, updating your contact information, changing name servers, handling bulk domain renewals, and configuring several other domain settings.

Several people use the company because GoDaddy offers both web hosting and domain registration services.

However, if you are just starting your business or launching your website for the first time, there are free web hosting services you can use to get started.

41. 75% of the websites on a shared hosting plan use GoDaddy.

(WPBeginners)

Shared hosting describes multiple websites sharing a server. Web hosting businesses can minimize expenses and charge less for hosting by hosting multiple websites on the same server.

GoDaddy is also popular for a shared hosting plan. Godaddy pricing for shared hosting plans ranges between $2.51-$4.63 per month.

According to Finance Online, GoDaddy has the most clients worldwide, with 16.9%.

42. 6.2% of all websites use Amazon as their host, which gives Amazon Web Services (AWS) the most significant share of the web hosting industry.

(WPBeginners)

Amazon dominates the industry and is undoubtedly a favorite among busy websites. Over 57 million websites are using Amazon as their web host.

Popular sites using Amazon include Netflix, Reddit, Tiktok, Adobe, Vimeo, Zoom, Apache, Bloomberg, and others. Netflix alone requires over 100,000 Amazon server instances to provide high-resolution video to its customers.

Amazon’s popularity may be attributable to its standing as a reliable and scalable hosting provider to some of the biggest companies in the world.

43. WordPress powers up to 25% of all websites on the internet.

(MartTech)

WordPress is the number one content management system (CMS) for building a website. It now powers 25% of all websites on the internet.

Though number one, it is not the only most popular CMS solution in existence.

44. Websites that publish 16+ blog posts monthly instead of 4 or fewer increase their visits by 3.5 times.

(ZenPost)

Publishing more blog posts increases website traffic.

Nearly 3.5X more people visit businesses that publish more than 16 blog articles each month when compared to those that only publish four or fewer.

The above formula works regardless of your company’s size or type. You can have a B2B (Business to Business) or B2C (Business to Consumer) website.

45. More than three-quarters of the internet’s visitors read blogs frequently.

(Marketing Insider Group)

An excellent blog may be the brand’s focal content marketing point. The blog can be a factor in successful brand expansion.

Blogs offer interaction and entertainment plus demonstrate personality and expertise.

Over 600 million blogs exist online, and 6 million new postings occur every day.

77% of internet users routinely read blogs (Ahrefs), and 89% of marketers claim that blogs play some role in their content marketing strategy.

Use These Website Statistics for Your Benefit

The aim of this website statistics article is to equip you with important information you should know before creating your website. You need to optimize your website SEO and focus on improving user experience.

With the right information, creating a successful website shouldn't be difficult.

Explore Other Statistics Articles

• Web Design Statistics
• User Experience Statistics
• Web Hosting Statistics
• Digital Marketing Statistics

Sources

1. How Many Websites Are There?
2. Web Browser Market Share In 2022: 85+ Browser Usage Statistics
3. 10 Useful Findings About How People View Websites
4. Understanding the Value of Good Web Design
5. 25+ Useful User Experience Statistics [2023]: What is The Value Of Ux
6. 50 SEO Statistics & Trends To Improve Your 2023 Strategy
7. The HubSpot Blog’s 2023 Web Traffic & Analytics Report
8. 20+ Crucial Website Statistics
9. Share of global mobile website traffic 2015-2022
10. How Many eCommerce Sites Are There?
11. Mobile E-Commerce Statistics 2023 – Everything You Need to Know
12. Ecommerce Statistics That Will Guide Your Strategy In 2023
13. 2020 State Of Conversational Marketing [Free Report]
14. 17 Website and UX Design Statistics That Make the Case for Smarter Web Design
15. 37 Latest Web Design Statistics For 2023: The Definitive List
16. Which CTA Button Color Converts the Best?
17. You Only Have 50 Milliseconds to Make a Good First Impression for Your Website
18. 5 significant statistics on the importance of design in business
19. Web Design Statistics for 2017
20. 9 Tips To Reduce Page Load Time And Speed Up Your Website
21. Adapting to an increasingly content-hungry world
22. 9 Important Findings From GoodFirms’ Web Design Research for Small Businesses
23. Half of Consumers Consider a Company's Website Design Crucial to Their Opinion of that Brand
24. Website Design Stats And Trends For Small Businesses – GoodFirms Research
25. 27 Latest Website Statistics For 2023: Data-Backed Facts & Trends
26. Web developer and digital interface designer workforce in the U.S. 2022-2032
27. 21 unique web design trends for 2021
28. Mobile Percentage Of Website Traffic
29. Using Video In Marketing: Why Wouldn't You?
30. How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
31. Does Your Website Load Slow?
32. Ultimate Web Hosting Statistics and Market Share Report (2023)
33. WordPress Used On 25 Percent Of All Websites [Report
34. How Often Should You Post to Your Blog?
35. The ROI of Blogging

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