Best Ecommerce Platforms Australia for 2022: Top Picks

Updated Nov 17, 2022.

Learn about the best ecommerce platforms that help business owners to manage their Australian stores efficiently and attract the right customers.
In this article, I’ll review the 7 best ecommerce platforms and include my top five picks to help you start making sales online immediately.

Squarespace icon

Squarespace

Connect with your customers by creating an attractive online store using award-winning templates and themes for your Australian business.
Shopify icon

Shopify

With its global awareness, local and international entrepreneurs can sell anything online, from custom products to digital goods.
Wix icon

Wix

Use a highly flexible and convenient online store builder that makes it easy for small freelancers and startups to offer their services online.
BigCommerce icon

BigCommerce

Use an all-in-one ecommerce solution that supports multi-channel selling for large enterprises to scale higher in the Australian market.
Square Online Icon

Square Online

Launch an ecommerce site or store for free, sell unlimited products online, and only pay for transaction fees when the listed item is sold.

Our work is supported by affiliate commissions.

Use one of the best ecommerce platforms in Australia listed above to get the most out of your online business as you concentrate on other crucial business areas for streamlined operations across all departments.

Given the wide range of options available on the market today, it can be challenging for new business owners or managers to determine which ecommerce platform best serves their company's goals. 

Therefore, we have tackled the difficult task of compiling the list of top ecommerce platforms for running their Australian businesses efficiently.

List of the Best Ecommerce Platforms in Australia 

Here’s a list of the 7 best ecommerce platforms in Australia for 2022.

1. Squarespace

Best Ecommerce Platform Australia

Editor's Take
9.3 out of 10
Best For:
Overall
Price:
$16 – $49 per month
Annual Discount:
Save up to 30%
Promotion:
14-day free trial, free domain

Squarespace outperforms all the other top ecommerce builders because of its award-winning templates and themes for every industry that allows you to build a visually attractive ecommerce website for your business. You can start with a 14-day free trial with no credit required to test the waters before committing to the paid plans. You’ll also enjoy free unlimited web hosting with any plan.

Try Squarespace

Squarespace is the best online store builder that allows new or established business brands to set up Australian stores and incorporate all the powerful and great features for optimal business growth.

With its award-winning templates and themes, you can create several online stores with beautiful photos to attract customers and close deals. Additionally, you can use the Unfold app to create professional-looking content for your social media channels to keep your customers engaged.

Squarespace is the best pick for customer engagement because it allows you to establish direct contact with site visitors or customers by scheduling appointments and bookings with the option of setting availability, ensuring you never miss a crucial sale or contact.

Key Features

  • Inventory Management: Keep the stock availability of your physical and digital products up to date using an intuitive inventory management system. You can also receive email alerts when the stock levels are low, ensuring you never list or sell out-of-stock items for a better customer shopping experience.
  • Sales Analytics: Track revenue, orders, and units sold using sales analytics that helps you meet your business's estimated monthly traffic. You can also identify your best customers and send automated email campaigns to remind them of what they are missing out on to unearth sales opportunities that have been overlooked.
  • Sell Unlimited Products: With premium plans, except the personal plan, you can sell unlimited physical and digital products and accept payments through multiple payment options. You can also include services or subscriptions on your ecommerce site to increase recurring revenue and foster customer loyalty.
  • Multiple Payment Methods: Accept online payments from customers worldwide using leading payment providers like PayPal, Stripe, and Apple Pay. Additionally, you can integrate several online stores with credit and debit cards to receive payments directly to your bank account. To increase sales, provide devoted customers the chance to buy items and pay later using the Afterpay service. 
  • Blogging: By choosing pre-made and customizable layouts, you can quickly launch a blog for your ecommerce business and begin engaging more customers online. Keep your customers updated through social media integrations where they can read blog posts and purchase products directly.

Pricing

Squarespace - Pricing Plan

Squarespace pricing starts with the Personal Plan at $16 per month. The other paid plans are Business Plan at $23, Basic Commerce Plan at $27, and Advanced Commerce Plan at $49 per month. They also offer a separate quote-based Squarespace Enterprise Plan for big companies.

There is a 14-day free trial available for all plans.

Pros

  • Complete customization with CSS and JavaScript
  • Permits data import and exports
  • Great customer support and service

Cons

  • Limited integrations available

2. Shopify

Best Ecommerce Platform With Quick Transitions for International Sales

Editor's Take
8.9 out of 10
Best For:
International Sales
Price:
$5 – $299 per month
Annual Discount:
No
Promotion:
14-day free trial

Do you want to expand your reach and increase sales by moving your brick-and-mortar store online? Shopify is an all-in-one ecommerce solution that allows traditional store owners to bring their businesses online and scale higher. Unlike other ecommerce site builders, you can hire a Shopify expert to handle all the transitions while you continue to manage the physical parts of your business. Start with the 14-day free trial to evaluate the platform before committing to a paid plan.

Try Shopify

Shopify is a popular ecommerce platform in Australia with a global presence in the UK, US, and Canada because most successful brands use its powerful and advanced features to sell, ship, and process payments anywhere in the world.

With Shopify, you can quickly add a buy button to any existing website to transform it into an Australian ecommerce store. Therefore, ecommerce merchants can start selling online by generating embedded product cards and checkouts that can be placed anywhere on a WordPress website or any other type of website.

However, the main drawback is that Shopify is the only platform that charges a hefty transaction fee on the basic package if you don't use the integrated Shopify Payments. But you’ll benefit from fraud analysis technology which allows you to avoid fraudulent actions that can result in potential chargebacks.

Key Features

  • Comprehensive Dashboard: Gain insights into your business needs using a single comprehensive dashboard and use the appropriate marketing tools to expand and reach more people. Add Google Analytics to understand product searches made by site visitors to focus on those areas for expansion.
  • Free Web Hosting: Enjoy unlimited bandwidth with free web hosting when you purchase any premium plan. As a result, you won’t worry about meeting your estimated monthly traffic to improve sales. Also, your customer's data is secure because every subscription plan comes with a free SSL certificate. 
  • Buy Button: With this ecommerce functionality, you can quickly start selling online by converting any current website or blog into an online store. You only need to add embedded products to a WordPress website, and your customers can purchase the products directly. 
  • Multiple Payment Gateways:  Integrate over 100 payment gateways, including 2Checkout, Zip Pay, PayPal Express Checkout, and Coinbase Commerce, with your several brick-and-mortar stores on Shopify. However, you'll pay transaction fees using most payment gateways unless you use the built-in Shopify Payments.
  • Point of Sale: Sell in-person at retail stores with Shopify, which allows you to manage your customers, products, and inventory, no matter where you’re located. You can transition from POS systems and sell online by launching an online store effortlessly. For instance, customers can purchase fresh produce or furniture from Shopify Markets or home appliances through a JB Hi-Fi integration.

Pricing

Shopify - Pricing Plan

Shopify offers a Starter Plan at $5 per month for selling products via social media and messaging apps. The main pricing plans include Basic Plan at $29, Shopify Plan at $79, and Advanced Shopify Plan at $299 per month. They also offer a Shopify Plus Plan with a starting monthly fee of $2,000 for high-volume ecommerce merchants and large organizations. 

There is a 14-day free trial available for all plans except the Starter Plan.

Pros

  • International pricing and currencies
  • Unlimited products and contacts on all plans
  • An extensive list of integrations, add-ons, and plugins

Cons

  • High transaction fees with any leading payment provider

3. Wix

Best Ecommerce Website Builder for Beginners

Editor's Take
8.6 out of 10
Best For:
Beginners
Price:
$4.50 – $24.50 per month
Annual Discount:
No
Promotion:
14-day free trial, free domain

Wix ecommerce is a budget-friendly website builder for beginners, particularly small freelancers and new startups with no technical knowledge. With their many customization options, flexibility, and ease of use, new users can create an online store or ecommerce site using the drag-and-drop editor. Alternatively, you can harness the power of WIX ADI to create an ecommerce website by answering a few basic questions about your company.

Try Wix

Wix is an easy-to-use ecommerce website builder that gives business owners or managers the freedom to create, design, and develop an online presence for their company exactly as they want with no coding skills required.

With Wix ecommerce, you can set up your first online store with fewer hassles by choosing from 500+ professionally-designed website templates, unlimited product pages, and free web hosting. Take advantage of the intuitive drag-and-drop builder to create a unique ecommerce site from scratch until it’s flawless.

Use SEO tools to increase the visibility of your new ecommerce website in search engine results, attract more visitors, and boost online sales. Additionally, Wix Velo enables developers to create professional web applications for personal or business websites.

Key Features

  • Wix ADI: Hit the ground running and design a stunning ecommerce website in minutes by answering a few questions about your business and letting the Wix ADI (artificial design intelligence) do all the work. You can also add free images, autoplay videos, and tailor-made content texts to your business website to stand out from the competition.
  • Free Hosting: With Wix ecommerce, you’ll enjoy free web hosting and a custom domain name for at least one year to ensure your online business operates on a safe and secure site. You can also request a custom email address matching your brand and domain name to make your online store unique.
  • Multiple Payment Methods: You can expand your business online by allowing customers to buy products or services through an ecommerce store that accepts numerous payment methods, such as credit cards, PayPal, and offline payments, with minimal or no transaction fees. Wix ecommerce allows you to add coupons and discounts on certain purchases to increase sales and encourage repeat business.
  • Analytics: Use analytics to track your ecommerce site’s performance and stats and understand where you should focus all your efforts to meet your estimated monthly traffic and grow efficiently. You can add advanced features like landing pages, Facebook Ads, and email marketing to increase lead generation and boost conversions.
  • Blogging: Add a blog section to your online store, share your story, and engage more with your customers and site visitors. Blogging enables you to advertise your company, present your goods or services to readers, and expand your reach thanks to integrated SEO tools.

Pricing

Wix - Pricing Plan

Wix has four pricing plans: Connect Domain at $4.50, Combo at $8.50, Unlimited at $12.50, and VIP at $24.50 per month. They also offer a separate package option: Business and Ecommerce Plans for accepting online payments and Enterprise Plans with custom pricing and solutions for your business.

There is a 14-day free trial available with all the plans.

Pros

  • Ease of use
  • Lots of customization options
  • Attractive templates and themes at a low cost

Cons

  • No data exporting feature

4. BigCommerce

Best Ecommerce Platform for Large Enterprises With Complex Stores

Editor's Take
8.2 out of 10
Best For:
Large Enterprises
Price:
$29.95 – $269.96 per month
Annual Discount:
Save up to 10%
Promotion:
15-day free trial

BigCommerce focuses on helping large enterprises with huge and complex stores run smoothly for rapid growth. As a business owner or manager, you can add unlimited staff accounts with any plan to ensure everyone is on board, thereby promoting team collaboration and communication. You can also sell unlimited items and accept payments from any payment processor without incurring additional monthly costs through transaction fees.

Try BigCommerce

BigCommerce is a flexible, open SaaS platform with a huge range of essential ecommerce features that helps companies with a large budget to grow fast. With this ecommerce platform, large or small businesses can showcase their products to their level best through built-in features and functionalities.

Boost online sales by selling unlimited products through various sales channels, such as an online storefront, eBay, Google Shopping, Facebook, and Instagram. Use the point of sale functionality to connect your online and offline business with powerful platforms like Square, Heartland Retail, Clover, Vend, and more.

BigCommerce is a great choice because single-page checkouts help customers shop online in the least amount of time. You can also win back potential customers with cart abandonment recovery that reminds and motivates customers to complete their purchase.

Key Features

  • Single-Page Checkout: Boost conversation by adding a single-page checkout option to your multiple online retailer shops to allow your customers to enjoy a simple and smooth shopping experience. This ecommerce functionality also works on mobile-based browsers, and you can apply coupons and discounts during checkout.
  • Inventory Management: Like any good platform, BigCommerce helps you manage your physical inventory across several sales channels without using third-party software to save time and effort. A solid inventory management system enables you to sell physical and digital products efficiently without overlooking crucial orders, increasing sales.
  • Product Filtering: Expose your valuable products or information fast to your shoppers through advanced product filtering in an easy-to-shop format that includes attributes like brands, colors, and sizes. Therefore, shoppers can filter and shop based on their choices and preferences, increasing customer loyalty.
  • Buy Button: BigCommerce offers an all-in-one solution because you can turn any existing website into an Australian ecommerce store by adding buy buttons on your emails, social media posts, and blogs. A buy button expands your business’s reach because it powers the shopping experience outside your online store.
  • Cart Abandonment Software: Use cart abandonment recovery software to convert lost or abandoned carts into sales by automatically sending personalized emails to shoppers to remind them to complete their purchases. You can even track your abandoned cart recovery using analytics that gives statistics and revenue ranges for a specified period.

Pricing

BigCommerce - Pricing Plan

BigCommerce pricing starts with Standard Plan at $29.95 per month. The other paid plans are Plus Plan at $71.95 and Pro Plan at $269.96 per month. They also offer an Enterprise Plan with tailored pricing for large companies.

There is a 15-day free trial available across all plans. 

Pros

  • Unlimited items and file storage with any plan
  • Unlimited staff accounts on all plans
  • No additional transaction fees with any payment provider

Cons

  • Expensive and requires a steep learning curve

5. Square Online

Best Free Online Store Builder For Selling Unlimited Physical and Digital Goods

Editor's Take
7.9 out of 10
Best For:
Value
Price:
$0 – $85 per month
Annual Discount:
No
Promotion:
Free plan

If you’re working with a tight budget for your small business, Square Online is the most affordable online store builder that allows you to launch an online shop and sell unlimited items using the free ecommerce plan. Additionally, Square Online enables you to sell via Facebook and Instagram, expanding your reach and boosting online sales. However, as your business grows, you can subscribe to premium plans to use their advanced features and scale your business.

Try Square Online

Square Online is a free online store builder offering the most affordable multi-channel selling solution with unlimited items. You can quickly transition from offline to online business by migrating your POS system into a shopping site and selling online fast. 

Use built-in SEO tools to optimize your online store so potential shoppers can easily find your business on search engines. In addition, you can seamlessly integrate with the world’s popular marketplaces like Google, Facebook, and Instagram to sell online and expand your reach.

Unlike other ecommerce website builders, Square Online allows you to manage multiple Australian ecommerce stores from a single user account. You only need to switch between multiple ecommerce sites without logging in or out of your Square account to run and manage them.

Key Features

  • Reporting & Analytics: Make informed decisions using real-time data to help you better understand your customers and close more deals. You’ll gain insights, meet estimated monthly traffic, and generate reports that will help you know precisely what product or service sells best and maintain your stock levels, so that repeat consumers never miss a sale.
  • Point of Sale: With Square Online, you have the ability to customize your point of sale system to fit your business size and shape and start selling online no matter where your customers are. This all-in-one platform allows you to sell in-person, online, or over the phone and accept payments remotely with invoices.
  • Flexible Checkout: Give your customers the best shopping experience by integrating several ecommerce stores with a wide choice of payment providers such as PayPal, Apple Pay, Google Pay, and Square Pay. You can add coupons or discounts on shipping for specific products during checkout to encourage repeat business.
  • Sell on Social Media: Integrate your online store with social media platforms like Facebook, Instagram, and Pinterest and sell online through interactions. Therefore, sign up for the free plan and start building an online store with a blog where you can turn your social media followers or readers into potential customers to boost sales.
  • Abandoned Cart Recovery: Reduce cart abandonment by automatically sending emails to customers who don’t complete their purchases. Your customers can also use the Afterpay functionality to buy products now and pay later to increase revenue.

Pricing

Square Online - pricing

Square Online offers a Completely Free Plan. The other paid plans are Professional at $15, Performance at $30, and Premium at $85 per month. 

Each plan includes a payment processing fee per transaction. 

Pros

  • Free plan with unlimited products
  • Convenient SEO and marketing tools
  • Manage multiple ecommerce sites

Cons

  • Only accepts Square for payment processing

6. WooCommerce

Best Free Ecommerce Platform for Small and Large Businesses With Separate Web Hosting

WooCommerce - Build exactly the eCommerce website you want

WooCommerce is an open-source ecommerce plugin that only works on a WordPress site. This ecommerce plugin is free, but what dominates all the other considerations is that you have to incur additional monthly costs by purchasing a separate web hosting plan from reputable hosting providers like Bluehost and SiteGround.

However, WordPress users can use free templates and themes to build their first online store from scratch and have the ability to customize it by adding secure payments and shipping options. Therefore, WooCommerce is the best ecommerce solution for a small business operating on a limited budget

WooCommerce is also perfect for large enterprises because it allows business owners or managers to add powerful ecommerce features and functionalities from the WooCommerce Marketplace for a fee. You can also hire a WooCommerce expert to get you started and launch an Australian ecommerce store with all the features and add-ons to scale high.

Key Features

  • Unlimited Themes: Choose from a wide selection of free or premium themes to create an online store that reflects your company brand. You’ll also enjoy unrestricted customizations and add unlimited images and galleries to showcase your products to their full potential and attract more customers.
  • Built-in Blogging: Launch a blog for your multiple online shops through WordPress integration and share stories or ideas to build a loyal audience. From blogging, you can turn readers into potential customers and boost conversations.
  • Multiple Payment Providers: Link your online store with built-in payment processing providers like PayPal and Stripe. You can also accept credit cards, checks, or direct bank transfers when selling in-person, online, or via the phone. Alternatively, add a local payment gateway to avoid paying any transaction fee when selling locally.
  • Inventory Management: Ensure your product management system is up to date, so you don’t sell products that are out of stock. You’ll receive prompt emails or notifications whenever your stock levels are low. With an effective inventory management system, you won't ever lose a sale because of low or nonexistent stock levels.
  • Extensions and Plugins: Most merchants prefer WooCommerce because they can gain access to free or premium extensions and plugins that will help them expand their online stores by adding powerful features. They can also add robust customizations depending on their business needs.

Pricing

WooCommerce - Everything you need to start selling online

WooCommerce is completely free, and there is no pricing plan. However, you must pay for web hosting services for your ecommerce site to go live on the internet. Other additional costs include purchasing premium themes, extensions, and add-ons.

Pros

  • Free to download and install
  • Complete customizations capabilities
  • An extensive list of digital marketing tools

Cons

  • It only works on a WordPress website

7. Sellfy

Best Free Ecommerce Platform for Selling Physical and Print-on-Demand Products

Sellfy- Sell your products hassle-free

Sellfy is the best free ecommerce solution for store owners looking to launch an online store fast but with a limited number of products. With the free version, you can sell 10 physical or print-on-demand products with no transaction fees.

Additionally, Sellfy is a highly recommended ecommerce solution for selling digital products. However, you'll need to purchase a premium plan to do so. As a result, it serves as an all-in-one platform for creators and online businesses wishing to sell an unlimited number of items.

Use built-in marketing features to grow your sales and business. Additionally, you can include a “buy now” button on a website, blog, or social media post to allow visitors to purchase directly from a custom storefront.

Key Features

  • Customizations: Create a beautiful and unique online store by adding a logo, custom layout, and changing the color or fonts to match your brand. You can also launch a mobile-optimized ecommerce store with a flawless checkout to sell products and offer your customers the best shopping experience on the go.
  • Print-on-Demand: Unlike other platforms, you can sell print-on-demand items like t-shirts, mugs, and hoodies with the free version. Your customers will also receive automatic email alerts when their print-on-demand merch is ready for shipment. 
  • Sell Anything: Sell unlimited items from physical to digital goods to video streams with a premium plan. Additionally, you can charge your consumers weekly, monthly, or annual for digital subscriptions. Shoppers can easily purchase multiple items of different categories through the flexible shopping cart.
  • “Buy Now” Buttons: Turn your existing site or pages into an online store by adding an embedded “buy now” button that allows potential customers to purchase items as they browse through your website, blog, or social media posts. You can also sell anywhere in the world with product links or cards sent directly to customers or prospects as emails or texts.
  • Marketing Tools: Use built-in marketing features like email marketing, upselling, adding social network ad pixels, and discount codes to easily outperform the competition and expand your business. As a result, you can quickly raise your sales by engaging more with clients.

Pricing

Sellfy - Sell your products hassle-free - pricing

Sellfy offers a Free Forever Plan for selling up to 10 products. The paid plans are Starter at $22, Business at $59, and Premium at $119 per month. They also offer an Ecommerce Plan for high-volume sellers with more than $200k in sales per year.

There is a 14-day free trial available across all plans.

Pros

  • Easy-to-use ecommerce solution
  • Includes a free plan and a free trial
  • 24/7 email and customer support

Cons

  • Basic free package with no digital goods selling option

Best Ecommerce Platforms Australia FAQ

What is the best ecommerce platform and why?

Squarespace is the best ecommerce platform in Australia because it helps you to build highly visual and attractive ecommerce sites to attract more customers. 

With this ecommerce solution, you have the ability to incorporate powerful ecommerce features like inventory management, sales analytics, and multiple payment methods to meet your customer's needs and close more deals quickly.

Can I build an ecommerce site for free?

You can build an online store or ecommerce site for free using several ecommerce solutions with free plans, such as Square Online, which only charges a transaction fee for items sold, and Sellfy, which has no transaction fees but has a limit of 10 products.

Alternatively, use top ecommerce platforms with free trials like Squarespace, Shopify, Wix, and BigCommerce to create a free ecommerce site and upgrade after the trial ends.

Choosing the Best Ecommerce Website Builder in Australia

Before selecting the best ecommerce website builder for your Australian retailer online business, you must consider your business size and needs. 

By doing this, you will avoid the hassles of switching to another ecommerce platform and save time, money, and resources that could have been used to manage other critical parts of your company.

You can decide to conduct the necessary research and test several ecommerce website builders, but this can be overwhelming for new and experienced store owners. That’s why I've reviewed a few of the best ecommerce platforms to save you all the trouble.

Here are our top five picks for the best ecommerce platforms in Australia again:

Best Overall

Squarespace

Best for International Sales

Shopify

Best for Beginners

Wix

Best for Large Enterprises

BigCommerce

Best Value for Money

Square Online

If you’re still unsatisfied with our top recommendations for the best ecommerce platforms Australia, you can read our more in-depth comparison reviews of various website builders below.

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Anastasia Belyh

Editor at FounderJar

Anastasia has been a professional blogger and researcher since 2014. She loves to perform in-depth software reviews to help software buyers make informed decisions when choosing project management software, CRM tools, website builders, and everything around growing a startup business.

Anastasia worked in management consulting and tech startups, so she has lots of experience in helping professionals choosing the right business software.