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14 Best Free CRM Software for Small Business in 2021


Discover the best free CRM software for small business to bring your sales pipeline, lead tracking, and customer-facing activities in one place.

Best Free CRM Software for Small Business

People are the essential ingredient your business needs to thrive. As a business owner, investing in people (your employees and customers) can result in a massive return on investment (ROI) for your business. 

How do you go about investing in people without having to spend a fortune? One of the best options available to you is the customer relationship management (CRM) software. With CRM software, you can easily manage your daily interactions with your customers. It makes the work of your employees easier while providing your customers with a better customer experience. 

If you are a small business owner with limited funding, getting the best premium CRM software can prove too expensive for your budget. Luckily, there are lots of solid CRM software that are available for free. 

Using free CRM software is the best way to fully understand what CRM is all about for beginners. Although free CRM software has limited features, they hold useful features for your small business’s needs. 

In this article, you will learn about 14 of the best CRM software for small businesses, the best features to look for in free CRM software before choosing, and why and when you should switch to paid CRM software.

Bitrix24

Best Overall CRM Software for Business

Try Bitrix24

Freshsales

Best for Sales Teams

Try Freshsales

EngageBay

Best for Business Capabilities

Try EngageBay

Zoho CRM

Best for Business Scaling

Try Zoho CRM

Insightly

Best for Project Management

Try Insightly

Pipedrive

Best for Deal Makers

Try Pipedrive

HubSpot CRM

Best for Multiple App Integrations

Try HubSpot CRM

Capsule CRM

Best for Easy Features

Try Capsule CRM

Less Annoying CRM

Best for Small Businesses & Teams

Try Less Annoying CRM

Agile CRM

Best for Marketing Capabilities

Try Agile CRM

Really Simple Systems

Best for B2B Companies

Try RSS

Streak

Best for Gmail Users

Try Streak

BenchmarkONE

Best for Email Marketing Automation

Try BenchmarkONE

Free CRM

Best for Beginners

Try Free CRM

Best Free CRM Software for Businesses

1. Bitrix24

Best Free CRM Software for Unlimited Users and Contacts

Bitrix24 is the Best Free CRM Software for Unlimited Users and Contacts

Bitrix24 is one of the best free CRM software for businesses available in the market. This free CRM software provides cloud CRM solutions for up to unlimited users and a data storage limit of 5 GB. If you want access to more data storage, you have to subscribe to its premium plans.

Compared to other paid CRM software, Bitrix24 offers largely the same range of features although they are limited. Some of the features provided by this free CRM software include lead management, pipeline management, task automation, sales tracking, time, and reporting.

With so many features offered by the CRM software tool for free, users can easily get overwhelmed with a large number of choices available to their men. You can change, edit, delete and hide the order of menu options available to you.

Bitrix24 has a simple user interface that makes it easy for users to navigate. You will enjoy its Kanban view. This free CRM software comes with mobile apps compatible with iOS and Android devices. It also supports team collaboration tools such as polls, chats, internal activity streams, and workups to ensure your team engages better with your customers. 

Although you can invite your entire team to use Bitrix24, you have to upgrade to its premium plans for you to permit other users to make changes. 

Pricing

Bitrix24 Cloud Pricing Plan

Bitrix24 has four pricing plans: free, basic, standard, and professional. The free plan offers access to unlimited users and up to 5 GB of data storage. The basic plan offers access to 5 users and 24 GB of data storage. It is suitable for effective collaboration for small businesses and sales teams. 

The standard plan offers access to 50 users and 100 GB of data storage. It is suitable for advanced collaboration for your entire company and workgroups. The professional plan offers access to unlimited users and 1,024 GB of data storage. It offers maximum sales and business process automation.

The pricing plans above are for its cloud pricing. Bitrix24 also has on-premise pricing plans.

Bitrix24 On Premise Pricing Plan

The business on-premise pricing plan starts at $2,990 for 50 users, while the enterprise on-premise pricing plan starts at $24,990 for 1,000 users. You can try both plans for free.

2. Freshsales

Best Free CRM Software with an Integrated Phone System 

Freshsales is the Best Free CRM Software with an Integrated Phone System 

Freshsales is one of the best CRM software for sales teams. It offers full-fledged sales force automation solutions that help your sales team to attract quality leads, engage in better conversations with prospects and customers, and nurture customer relationships. With its AI-powered insights, your sales team can easily improve your customer experience. 

This free CRM software offers in-built chat, phone, email, and telephony. Freshsales increases the productivity of sales teams by automating the sales process, giving them more time to carry out other activities. 

Thanks to its Freddy AI, you get access to sales forecasting features such as predictive revenue, and insights into the best deals and actions to take for your business. Its native CPQ makes it easy for you to generate and share vital sales quotes and assets with others. 

Freshsales offers users access to unlimited users and contacts, and an integrated phone system with its free plan. This free CRM software is suitable for outbound sales teams who carry out daily calls, appointment scheduling, and deals closing. There is a free mobile app available for users.

Despite the amazing functionality provided by its free plan, Freshsales' better features are only available on its premium packages. Some of these features include chatbot tools, time-based workflows, and advanced metrics reporting. 

Pricing

Freshsales Pricing Plan

Freshsales offers four pricing plans: free, growth, pro, and enterprise. The free plan is suitable for small business sales teams. The growth plan comes with powerful CRM automation tools to help growing sales teams automate their sales process for more efficiency and productivity. 

The pro plan offers you everything you need to manage multiple sales teams and grow your business revenue. The enterprise plan offers you advanced CRM customization and controls.

3. EngageBay

Best Free CRM Software for All-in-one Business Capability 

EngageBay is the Best Free CRM Software for All in one Business Capability 

EngageBay is one of the best CRM software in the market. As one of the newest CRM software in the market, this software provides sales, marketing, and service suites with its free plan.

This CRM software gives you an overview of your contact’s interaction with your time through several touch points such as chats, emails, workflows, deals, events, tasks, activities, and others. You can create customizable pipelines for your company’s different sales processes. 

One of the top features found in EngageBay’s free plan is its sales sequence. With this feature, you can create personalized and automated emails to engage your contacts and leads. 

EngageBay’s marketing suite offers businesses a wide range of tools they can use to capture and nurture their contacts. They include email templates, newsletters, landing pages, pop-ups, forms, and lead scoring. You can easily monitor your various social media accounts with its social suite. 

This free CRM software service suite provides you with ticket creation, ticket count, and a dashboard for tracking ticket priority. You also enjoy automated assignments and first response time. 

EngageBay provides you with a live chat feature that you can use to create an additional support system for your contacts and track your chats and first response time in your dashboard. 

This HubSpot alternative provides you with all the contact management tools you need to grow your business. It provides multi-channel listening and integrates with third-party applications such as Office365, Gmail, Zapier, SendGrid, and others.

Pricing

EngageBay Pricing Plan

EngageBay has four pricing plans: free, basic, growth, and pro. The free plan offers you 500 contacts and 1,000 branded emails. The basic plan offers you 1,000 contacts and 3,000 branded emails in addition to lead scoring and SMS marketing features.

The growth plan offers you 50,000 contacts and 25,000 branded emails. It also comes with marketing automation, service automation, call records, push notifications, and landing page A/B testing features.

The pro plan offers you unlimited contacts and 50,000 branded emails. It comes with web analytics, proposal analytics, custom reporting, dedicated account manager, and phone support.

4. Zoho CRM

Best Free CRM Software for Scaling Your Business

Zoho CRM is the Best Free CRM Software for Scaling Your Business

Zoho CRM is a CRM software that helps businesses of all sizes grow and scale. Users enjoy a simple user interface that makes it easy for anyone to use it. With its customizable modules, you can customize Zoho CRM to fit your business needs. 

This CRM software offers a free plan for small businesses. You can manage your leads, and build up and define your workflows with its free plan. Zoho CRM integration with social media platforms such as Facebook, Twitter, and Google+ makes it easy for you to reach out to leads on time. 

While this free CRM plan is suitable for small businesses, the real CRM features are reserved for its premium plans. Once your business grows and scales beyond what the free CRM plan can accommodate, you can upgrade to its premium plans to enjoy robust sales forecasting and KPI tracking. 

Zoho CRM has the tools you need for your eCommerce, finance, marketing, and HR needs. It however lacks email tracking or individual lead notification features. The free version has limited customizability and it is not suitable for mass emailing needs.

Pricing

Zoho CRM Pricing Plan

Zoho CRM offers users a free plan which is perfect for your home or small business. It also comes with four pricing plans: standard, professional, enterprise, and ultimate plans.

The standard plan offers users scoring rules, workflows, mass email, multiple pipelines, and custom dashboards features. The professional plan offers users SalesSignals, web-to-case forms, validation rules, and inventory management features.

The ultimate plan offers users advanced BI – bundled with Zoho Analytics and enhanced feature limits. All plans come with flexible free trials.

5. Insightly

Best Free CRM Software for Project Management

Insightly is the Best Free CRM Software for Project Management

Insightly is one of the best CRM software tools available in the market. This CRM software helps you manage your projects and record your contacts for free in its simple user interface. For users new to the software, Insightly offers you access to free training videos that make the learning curve easier and faster. 

This free CRM software offers users access to a wide range of tools such as lead routing, customer management, workflow automation, and sales pipeline tools. With these tools, you can track the interactions between your customers and leads through cross-channel data. Insightly shows you who has interacted with your business and where it took place.

One of the top attractions of using Insightly CRM software is its customizability. You do not have to be a developer to build custom apps and data visualizations to track key metrics for your business. From your dashboard, you can manage contract records and set permissions for specific modules. 

Insightly integrates with third-party applications such as Microsoft 365, G Suite, QuickBooks, Mailchimp, Dropbox, Slack, and others. 

The free version of Insightly CRM only supports two users and does not come with a data backup system. There are also limitations on the number of mass emails you can send daily and on the number of custom fields you can create per record. When you switch over to its premium plans, these limitations are removed.

Pricing

Insightly Pricing Plan

Insightly offers users a free CRM plan which comes with several limitations. If you want access to more CRM features for your business, you have to subscribe to one of its three premium pricing plans: plus, professional, and enterprise.

The plus plan is suitable for growing businesses while the professional plan is suitable for businesses that want to scale. The enterprise plan is suitable for large organizations with their own custom CRM needs.

6. Pipedrive

Best Free CRM Software for Deal Makers

Pipedrive is the Best Free CRM Software for Deal Makers

Pipedrive is an all-in-one sales platform that helps businesses of all sizes grow their revenue. This CRM software is designed for salespeople and used by over 95,000 companies. 

With this CRM software, you generate more sales with less manual work through its signature pipeline sales approach. It is ridiculously easy to use this CRM software for your needs. 

Pipedrive shows you what activities to prioritize. You can schedule emails, calls, and meetings with this CRM software. With its easy analytics, you get to see measurable results regarding your sales process. You enjoy insights and reports which you can measure against your set goals.

This CRM software helps users manage leads and deals. It also tracks your communications including tracking emails, calls, and your contact history with your brand. You can automate repetitive administrative tasks to free up time for your salespeople to focus on other high-value tasks. 

The privacy and security of your business data are guaranteed, Pipedrive does not sell your data to third parties and provides full transparency regarding the usage of your data. 

You can access this CRM software from your mobile device and integrate it with useful applications such as Xero, Trello, Asana, Slack, PandaDoc, and more. This CRM software allows you to sync all your activities with Google and Microsoft. 

Pricing

Pipedrive Pricing Plan

Pipedrive offers users a free 14-day trial on all its pricing plans. These plans include essential, advanced, professional, and enterprise plans. 

The essential plan is suitable for businesses that want to set up streamlined processes. It comes with lead, deal, calendar, and pipeline management features, and 24/7 customer support and integrations with 275+ apps.

The advanced plan is great for growing and boosting your sales team’s efficiency. It provides full email sync with templates and scheduling, group emailing plus open and click tracking, and other reliable and effortless automation features. 

The professional plan is great for businesses that want to boost their performance and increase their revenue with enhanced analytics. Users enjoy upgraded reports and visual dashboards, revenue forecasts and win projections, and document and contract management features.

The enterprise plan is suitable for multi-team collaboration and unlimited customization. It comes with unlimited user permissions and teams, tailored security settings and preferences, and implementation program and phone support features.

7. HubSpot CRM

Best Free CRM Software with Multiple App Integrations

HubSpot CRM is the Best Free CRM Software with Multiple App Integrations

HubSpot is one of the biggest marketing, sales, and CRM vendors in the market. It offers users access to its CRM functions for free. There is no limit to the number of users that can use the free CRM software. However, the free plan comes with only basic CRM features sufficient for your small business needs.

This free CRM software allows you to better manage workflows for increased productivity, assign and track leads, manage the sales process, and record the interactions of your customers with your business across multiple channels. HubSpot also offers users free inbound marketing and email marketing tools.

The free HubSpot CRM integrates with over 600 third-party applications for seamless data syncing through its App Marketplace. They include Microsoft Office, Zapier, Slack, Facebook Lead Ads, and more.

HubSpot CRM is free for life and can take up to a million contacts. Some other features you enjoy include live chat/chatbox, ticketing feature, and landing pages. 

Pricing

HubSpot CRM Pricing Plan

HubSpot CRM is free to use. However, if you want access to more features, you have to subscribe to one of its premium plans: starter, professional, and enterprise. 

The starter plan gives you access to essential marketing, sales, and customer service software. The professional plan offers you advanced marketing, sales, and customer service software, while the enterprise plan gives you access to powerful marketing, sales, and customer service software.

8. Capsule CRM

Best Free Easy-to-Use CRM Software

Capsule CRM is the Best Free Easy to Use CRM Software

Capsule is an easy-to-use CRM software that does not require a learning curve for new users to familiarize themselves with the tool. This free CRM software is designed not just to boost your customer relationships but also your business relationship. 

With its clean user interface, Capsule helps you manage your daily workflows. Instead of cluttering your dashboard with a host of extended features, it makes it easy for you to track your sales pipeline and find key information that you need. 

Capsule allows you to import your already existing contact list from Gmail, Outlook, Spreadsheets, and other database files. The free version is limited to users and capped at 250 contacts. Subscription to a premium plan gives you access to integrations with third-party applications such as Zapier, Zendesk, Mailchimp, G Suite, and Twitter.

Pricing

Capsule CRM Pricing Plan

Capsule offers users a free plan which is limited to 2 users and can support a maximum of 250 contacts. It offers three premium plans: professional, teams, and enterprise.

The professional plan is suitable for small sales teams. It supports 50,000 contacts, 10 GB storage per user, and activity reporting. The teams plan is best for growing businesses. It supports 100,000 contacts, 20 GB storage per user, and advanced sales reporting. 

The enterprise plan is suitable for businesses that need premium onboarding, dedicated account management, and priority CRM support. It supports 200,000 contacts and 40 GB of storage per user. All plans offer a 30-day free trial.

9. Less Annoying CRM

Simple CRM Software for Small Businesses and Teams

Less Annoying CRM is a Simple CRM Software for Small Businesses and Teams

Less Annoying CRM is a CRM software tool built for small businesses and teams. This CRM software automates contact management, task management, lead-to-scale, and follow-ups tasks. You can manage all your customer data across different touch points from your Less Annoying CRM dashboard.

This CRM software helps you track your leads through sales pipelines. With its easy-to-use calendar and schedule formats, you can easily increase your productivity and avoid missing out on important events and tasks. It sends notifications via email or by SMS. 

Less Annoying CRM is a perfect CRM for the real estate industry. Users enjoy a unique email logging address. You can log emails sent and received into your Less Annoying CRM account.  Users enjoy free phone and email support and live demos on how to set up an account and import contacts.

Pricing

Less Annoying CRM Pricing Plan

Less Annoying CRM has a single plan which costs $15 per user per month. You enjoy a free 30-day free trial with no credit card required. If you have 10+ users, you can send an email to the CRM software for customized quotes.

10. Agile CRM

Best Free CRM Software with Marketing Capabilities

Agile CRM is the Best Free CRM Software with Marketing Capabilities

Agile CRM is more than a CRM tool, it also offers marketing capabilities for businesses. This CRM software offers you several features that can boost your business such as project management, reporting, and support features. 

With its customer ticketing feature, you enjoy access to helpdesk and feedback forms to help strengthen your relationships with your customers. 

Although Agile CRM has built-in telephony features, it also integrates with Twilio, RingCentral, and RingCentral alternatives for a better customer experience. The combination of these tools with Agile CRM built-in telephone features helps businesses record their calls, and track their conversations and deals over the phone.

Agile CRM makes it easier for you to automate and schedule appointments including invites and follow-ups. You can share your calendar online with prospective clients and customers. This CRM software allows you to attach documents in-app.

With Agile CRM, you can capture leads by using its form and landing page builders to create forms and landing pages. There are lots of form and landing page templates you can pick from. You can customize your forms and landing pages by adding your company colors, logo, images, and other vital information.

Pricing

Agile CRM Pricing Plan

Agile CRM offers users four pricing plans: free, starter, regular, and enterprise. The free plan only accommodates 10 users. It comes with 50,000 contacts, lead scoring, mail tracking, appointment scheduling, 2-way email integration features.

The starter plan offers sales and marketing features such as email campaigns, form builder, email templates builder, landing page builder, and marketing automation. 

The regular plan offers sales, marketing, and service features such as helpdesk, canned responses, views, activities, and reports.

The enterprise plan offers email and phone support, Google, Stripe, and Shopify sync, and integration with third-party applications and service providers.

11. Really Simple Systems

Best Free CRM System for Small Businesses and B2B Companies

Really Simple Systems is the Best Free CRM System for Small Businesses and B2B Companies

Really Simple Systems (RSS) is an easy-to-use CRM software that helps small businesses build long-lasting relationships with customers. Its rich marketing automation, sales, and service features help you make more sales, close more deals, and save you time.

This CRM software tool is specifically designed for B2B companies. It is also suitable for businesses with remote workforces and distributed offices. 

With its free plan, you enjoy sales automation and customer service. It also supports unlimited contacts and enjoys 100MB of document storage. 

Really Simple Systems CRM is used by over 3,000+ businesses. You can use this CRM software to track your leads and automate your sales process. This CRM software helps you schedule appointments and tasks so you do not miss out on any important business. 

Users enjoy free customer support and lots of resources to help them navigate its rich CRM functionalities. You can view and track all your customer interactions from a centralized hub with detailed analysis and reports. 

RSS integrates with third-party applications such as Office 365, Xero, Sage Business Cloud, Zapier, KashFlow, and Microsoft Azure. 

Pricing

Really Simple Systems Pricing Plan

Really Simple Systems CRM offers four pricing plans: free, starter, professional, and enterprise. The free plan is free forever and supports only 2 users. 

The starter plan offers users access to small team sales tracking and collaboration, The professional plan offers users access to advanced CRM features and increased security. The enterprise plan offers account management features. All plans come with unlimited contacts.

12. Streak

Best Free CRM Software for Gmail Users

Streak is the Best Free CRM Software for Gmail Users

Streak is one of the best free CRM software tools dedicated to Gmail users. This easy-to-use CRM software fully integrates with your Gmail account. It is suitable for personal businesses such as solo entrepreneurs and freelancers.

Apart from the basic CRM features that it offers for free, users also enjoy an impressive range of email features for free. Streak offers you access to a wide range of email templates that you can use to send bulk and personalized emails.

With its importer add-on feature. you can import data and contact information from offline CSV files and Google Sheets. This feature saves you the time that it would have taken you to fill your mail lists manually. 

Streak provides advanced email tracking features. You get to know when your contact read your email, the location it was opened from, and how many times it was opened. These email tracking features increase visibility across your team, help you better understand your customer behaviors, and correctly nurture relationships with them.

This CRM software provides you with unlimited pipelines for managing leads and sales even with its free plan. It helps you organize your non-inbox interactions such as meeting notes and call logs so you can easily find their location when you need to use them. 

Pricing

Streak Pricing Plan

Streak CRM has four pricing plans: free, solo, pro, and enterprise. The free plan is suitable for individuals trying out the CRM software for an unlimited period.

The solo plan is best for single users and professionals looking for an all-purpose CRM. The pro plan is ideal for any sized business or team looking for a comprehensive CRM solution. The enterprise plan is best for businesses looking for deep customization and data validation.

13. BenchmarkONE

Simple-to-use CRM Software with Email Marketing Automation

BenchmarkONE is a Simple to use CRM Software with Email Marketing Automation

BenchmarkONE is an all-in-one CRM software tool for sales and marketing. With its email marketing automation feature, you can easily gather and better qualify your prospects for better sales results. You can also manage your pipelines and boost your sales conversions with its sales automation features.

This free CRM software for small to medium-sized businesses such as consultants and agencies. Users enjoy advanced reporting and detailed analytics features. With its comprehensive CRM solution, you spend less time on your sales and marketing while enjoying higher conversions and sales.

BenchmarkONE shows you which of your prospects are likely to generate the best results so you can spend more time on selling to them compared to other cold prospects. You can also automate follow-up with its simple and smart drip campaigns and autoresponders.

Pricing

BenchmarkONE Pricing Plan

Benchmark has a free CRM plan that is suitable for one user and supports up to 500 contacts and 1,000 emails. It is suitable for sending newsletters and growing your audience.

This CRM software also offers two premium plans: core and enterprise. The core plan contains all the core CRM features you need to boost your business sales. The enterprise plan is suitable for large teams looking for enterprise sales solutions.

14. Free CRM

Best Free CRM Software for Beginners

Free CRM is the Best Free CRM Software for Beginners

Free CRM is one of the best free CRM software available in the market. It gives users access to sales cloud, service cloud, and marketing cloud services. The sales cloud feature helps you track your conversations and deals with customers, and helps you close deals easier and faster. 

This free CRM software provides quality support services that keep both your customers and your sales representatives happy. It keeps both parties up to date with the latest developments in their interactions.

Users enjoy automated email campaigns which they can use to send personalized messages to their target audience. With its CRM activity reporting tools, you get all the information you need to make informed decisions to boost your customer experience. 

You can use the reporting feature to track the performance of your sales team and optimize your sales process for better results. Free CRM has a mobile CRM application available for download for Android and iPhone.

Pricing

Free CRM Pricing Plan

Free CRM comes with three pricing plans: free, pro, and enterprise. The free plan gives you access to unlimited users and unlimited storage. You only enjoy access to basic CRM features such as calls, calendars, docs, tasks, deals, and reports.

The pro plan offers you access to unlimited storage and customer support. The enterprise plan offers you access to unlimited storage, service agreement, and customer support.

When choosing a free CRM software for your business, the features to look out for are not so different from a paid CRM platform. One major advantage of using free CRM software is that you can try out several CRM systems features at zero cost before committing to a purchase of their premium plans.

1. Contact Management

When choosing a free CRM software, one of the key features to pay attention to is its contact management features. The free CRM software of choice should provide enough room for you to store at least hundreds of contacts.

You also want to pay attention to features like custom fields which you can use to customize the type of information you collect from your leads and customers. 

2. Ease of Use

Before you pick a free CRM, ensure that the software of choice is easy to use. The best free CRM software tools have an intuitive user interface, easy to navigate, and are simple to use for beginners. It should require mechanical training and come with lots of tutorial videos or articles for users.

If you perform repetitive actions, use a free CRM software that allows you the freedom to customize the options on the dashboard for easy access. The free CRM software should also make it easy for you to create and import contacts and information from spreadsheets and other CSV files.

3. Deal Management

A good free CRM software should come with deal management features for tracking deals you make with your prospects or customers. Choose a free CRM software that provides clear visuals of your deals on your dashboard. 

4. Automation and Integration

The whole purpose of getting CRM software is to automate repetitive tasks so you can have more time for the actual work. Some of the automation features to look out for include follow-ups, data entry, updating information in real-time, and more.

Integration with other third-party applications is another feature to look out for especially when you use lots of other applications for your business. Some free CRM software offers integration with third-party applications either natively or through Zapier. 

5. Customization

As a business, you may have a particular way of doing stuff that goes against what is in the typical business guidebook. Therefore, when choosing a free CRM software, select one that offers you customization features that can benefit your peculiar business needs.

Some of the customization features to look out for in a free CRM software include contact modification, form editing (the ability to add and remove information or columns from your form), and others.

6. Integration

If you use multiple social media channels to communicate with your customers, you need free CRM software that can help you track your interactions across these social media channels. On your dashboard, you should get an overview of your interactions with different customers. 

Why Switch to Paid CRM Software

The number one reason why you should switch from free CRM software to a paid CRM software is because of the abundance of rich CRM features offered by paid CRM software. 

Free CRM software may cost you nothing to own and run but their features are severely limited compared to paid CRM software. You can only use CRM software for small business needs and they only support a few users. If you want to truly scale your business and boost your revenue, you have to switch over to a paid CRM software.

1. Enhanced Customer Data Analysis

Paid CRM software offers enhanced customer data analysis features, which are usually absent or severely limited in a free CRM software. With these features in place, you get better insight into how your customers interact with your products and services and their behaviors.

You can use the information gathered about your customers to create successful promotional campaigns that will generate better sales results for your business. 

2. Better Customer Relations

The whole essence of using CRM software is to develop better relationships with your customers. If you can keep your customers happy and satisfied, they will always return for more and increase your customer lifetime value (CLV).

Although there are free CRM software tools that help you develop better customer relations, they lack the robust functionalities and range offered by premium CRM software tools. With a paid CRM software, you can organize all your customer-related operations easily for efficient service delivery and response. 

Paid CRM software supports integrations with a wide range of channels such as social media, email, phone, survey, web forms, and others. 

When to Switch to Paid CRM Software

Using free CRM software for your small business helps you save money you can spend on other vital areas of your business. If you have a small CRM need, there are lots of free CRM software that can adequately cover your needs.

However, when your business grows beyond what the free CRM software can handle, you need to switch over to a paid CRM software. Knowing when to switch to a paid CRM software is vital so you do not lose customers in the process. 

The best time to switch from free CRM software to paid CRM software is when your business has outgrown your current CRM. When your business is growing at a pace that exceeds what the free CRM software can handle, it is time to switch over to paid CRM. Sticking to a CRM software that does not support your business growth will affect your business operations.

Which Free CRM Software Should I Try?

CRM is an essential business software every business irrespective of their size (small or medium-sized businesses, or large enterprises) should use. 

Choosing a free CRM software that suits your business needs requires you to do your due diligence. With so many free CRM software available in the market, picking one that will automate your manual tasks and increase your productivity is essential.

Bitrix24 is a popular free CRM software that allows you to add unlimited users and contacts. If you are looking for free CRM software for small to medium-sized businesses and startups, Zoho CRM, HubSpot CRM, and Less Annoying CRM are the best options. 

Freshsales is one of the best free Artificial Intelligence (AI) CRM software with an integrated phone system. If you need a CRM software that offers an all-in-one business capability, EngageBay is the best pick.

Written by
Martin Luenendonk
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