32 SEO Quotes for Better Search Ranking

Updated Feb 14, 2023.
SEO Quotes

Search engine optimization, also known as SEO, is one of the pillars of a great digital marketing strategy.

SEO is anything you do to rank high in any search engine, either onsite or offsite optimization.

The following SEO quotes will not just stir your interest in being a successful businessman or marketer, they will also educate you with useful insights to make the most of your online presence.

SEO Quotes That Explain The Meaning of Search Engine Optimization

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.”
– Adam Audette.

You cannot talk about having a successful digital marketing strategy without mentioning SEO. In fact, it is the pillar of online marketing.

One of the many benefits of SEO is that it makes you visible to your target audience. The more visibility you get, the more sales you close.

SEO has various benefits, and you will be making a dreadful mistake if it is not part of your marketing strategy for 2023.

Why SEO Important for any Business
Source: ecliqs
“Today it's not about ‘get the traffic' — it's about ‘get the targeted and relevant traffic.'”
— Adam Audette.

It's the goal of every website owner to have high traffic. But a smart website owner doesn't want “any traffic.” They want “targeted and relevant traffic.” Your website traffic becomes virtually useless when your site's visitors aren't your target customers.

Let me explain.

Imagine having high daily traffic on your website but still having poor sales. When you eventually check, you discover that the people coming to your site aren't in your target audience list. They aren't interested in your business products or services because they don't need them.

Someone looking for the right project management software will not be interested in financial accounting tools. So, in the end, the traffic you have generated is useless.

One of the common causes of “useless traffic” is using irrelevant keywords. It hurts when digital marketers use different keywords and hashtags in their content in pursuit of getting more visitors.

This is why before you start your digital marketing campaign, ensure you have identified your target audience and researched the keywords they use. You can use a keyword research tool for more accuracy.

Only inexperienced digital marketers will use keywords just to get more reach and visits.

“Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change.”
– Jill Whalen.

SEO is a continuous process. The trends keep evolving. Google releases thousands of updates and sets new SEO trends every year to improve search quality.

Good SEO is a skill that gets better with practice. The more you practice it, the better you become.

Soon, some SEO tricks will become outdated and irrelevant. This is why you should stay alert and test new things every time.

“The shift toward long tail keywords will be even more essential to SEO success. Why? Because of voice search.”
— Jeff Keleher.

Long tail keywords are not only specific but have a very clear search intent. They provide high conversion, and it'll amaze you to know that 92% of keyword searches are long tail.

It'll save you from fierce competition and stress when you adopt the long tail keywords approach, bring a high conversion rate, and much more. Marketing has never been easier!

“The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we're a long, long way from that.”
— Larry Page.

The goal of every search engine is to provide answers to users' questions. Google, for example, is very particular about the kind of content it suggests to its users. It only accepts high-quality content.

If your content is poorly written and doesn't follow Google's SEO best practices, you will most likely sink to the second page or even below that.

Search engines always aim to provide a great user experience. Hence, they put the best websites or content on the top page.

Each search engine is still working on its delivery and performance. Therefore, they are always changing. As they change, their SEO rules will also change. So, it is best to always stay alert for any updates.

“Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better' approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—'remarkable,' as Seth Godin would say.”
– Brian Sutter.

Let's face it, we've all read some pretty crummy content with loads of fluff and no real value.

This is probably because people are beginning to buy into the idea of pumping out as many articles as possible irrespective of the quality. Such an approach makes it almost impossible to implement the backlinking strategy effectively.

To ensure your content can be linked to, you need to provide valid facts in your articles. Also, ensure that all your articles are written clearly and concisely so they can attract links. Remember, backlinking is a really good way to boost your SEO.

Your content must be relevant to your target audience, or you will get no results.

“Content Marketing has become the catalyst that fuels search and social media activity.”
– Jim Yu.

Everything we see on the internet is content. People feed on content every day. So the best content is the one that speaks directly to the target audience and causes them to take action.

Users know the advantages of content, especially in a world where we constantly seek the right answers.

The better content marketers are, the more their content attracts shares, followers, search traffic, etc. People will prefer your content once it's credible, engaging, and sells the brand uniquely.

“Never lose sight of the fact that all SEO ranking signals revolve around content of some kind.”
— Duane Forrester.

The fact that content is king isn't a new one to us. And the Google search algorithm works literally by picking content that answers search queries while pushing it to the top. This is to serve their users effectively.

So to ensure that your website gets any ranking, it is important to have valuable, keyword-rich content. This can include written, graphic, and even video content.

Important SEO Quotes Your SEO Team Should Know

“My rule of thumb is build a site for a user, not a spider.”
— Dave Naylor.

There are various pillars of SEO, but the three most important ones are authority, relevance, and expertise.

From Dave Taylor's quote, the user-centric approach is very important.

For every web page or content you create, always ask yourself how relevant it is to your target audience. Will they find it helpful, or is it just filler content?

The need for easy navigation and a friendly user interface should not be downplayed. No user today will welcome a slow site with complex prompts or crappy designs or colors.

Most times, your website makes the first impression of your brand, and it is the first what your customer sees before coming in contact with you. If the website is hard to interact with, there's a high chance that you are not making that sale.

“Successful SEO is not about tricking Google. It's about PARTNERING with Google to provide the best search results for Google's users.”
– Phil Frost.

Yes, it is important to rank high on search engines. But most people are so desperate to rank that they start using unethical and inappropriate means to get it. This is what is termed “Black hat SEO.”

Google and other search engines frown heavily on black hat SEO. This is because it involves deception and doesn't respect the search engine's SEO guidelines.

Most people think SEO is about strategically scattering words in an article to rank top in search results without having to put in actual work. So instead of taking time to do proper research and put up a nice valuable article, most writers just spin content.

However, writing well-researched content doesn't have to be a chore by following these easy steps:

  • Research and write key notes on each keyword
  • Stream all the content together in a comprehensive way
  • Edit and take out all fluff and grammar errors.

In these 3 easy steps, you've prepared your quality and SEO-friendly content.

The major consequence of using black hat SEO is that your website will eventually get banned or lose positions. There is nothing as frustrating as being stuck on a search engine's second page or below.

Therefore, instead of trying to “play smart” and trick Google, focus on building a great reputation through the appropriate means.

“No website can stand without a strong backbone. And that backbone is technical SEO.”
— Neil Patel.

SEO can be about the content or the technical part, which is the foundation. It is the part that holds other elements together. There are three most important parts of a successful SEO scheme, and technical SEO is one of them.

Technical SEO vs. on-page SEO vs. off-page SEO
Source: Wordstream

Technical SEO is more about optimizing website speed, avoiding indexing and crawl errors, and duplicate content.

Ignoring technical SEO is so harmful that it can stop you from ranking regardless of the site quality.

Try to ensure you engage in technical audits regularly to ensure the site is functioning optimally.

Examples of poor technical SEO are slowly loading pages, broken links, redirect loops, etc. Imagine the dread you feel seeing a 404 error page.

“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
– Guy Kawasaki.

This quote is super true, especially for those who use the power of organic search traffic. Inbound marketing focuses on creating content that would win the heart of the target audience.

Most times, inbound marketing is organic and forms a deep connection with the customers. This is why Guy attributes it to being for individuals or companies with brains. Outbound marketing is for the companies or individuals who have the resources and means to push through content or products to the customers. This requires a lot of money.

Customers often find outbound marketing irritating if they are offered unsolicited services or products. Just make sure you deliver quality content that sells your organization and draws the audience's attention in an unobtrusive way.

“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.”
— Sergey Brin.

No matter how powerful or useful a search engine has been, once it stops functioning as it used to, users will easily find an alternative.

The search engine market today is saturated and highly competitive. In this day and age, slackers get left behind. Big names or not.

Do not be the site that others will be eager to leave. When users come to your site, they want facts, speed, an optimum user interface, and easy navigation. This is the only way to be a lord in the SEO world.

“SEO is no longer just a job title, it has become part of everyone's job description”
– Rand Fishkin.

How many people today can boldly say they have not had to optimize a product or content online? If you are tempted to raise your hands, think deeply for a second.

The truth is that SEO is a very important skill to have, especially since the world is now digital. A majority of online skills need SEO, from website designing to content marketing, affiliate marketing, social media management, and so on.

If you ever think SEO is an unimportant skill, you need to think again.

Top SEO Quotes To Guide Your SEO Strategy

“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” 
—  Duane Forrester.

Years ago, marketers resorted to choking and overusing keywords as a ranking strategy, even when it was unnecessary or meaningless.

What happened was most ranked high but barely met customers' needs, which led to the rise of famous engines like Google to make sure the top-ranking pages deserved their spot.

These marketers ignored the fact that SEO is not like paid search. It doesn't give immediate results. SEO statistics show that an SEO strategy takes about 3 to 6 months to deliver positive results. But when it does, the results last for a long time.

SEO is a process that needs to be followed before you get the final result. From keyword analysis to website audit, landing page review, and so on.

SEO Process
Source: PalmettoSoft

If you want your SEO efforts to work, be appreciated, and yield maximum results, then you must ensure that the foundation is in place.

It doesn't matter how much you try to push a product by fine-tuning the outside features. If the product itself is bad, then you may just be plunging your resources into the next failed project.

Most content managers or marketers make the mistake of organizing their content strategy only as an afterthought or the last resort to save an already dying business.

“Content is the reason search began in the first place.”
— Lee Odden.

Content is usually like an answer to the customers' questions, both spoken and implied ones. In need of information, we search for content.

Having this quote in mind, you know that whoever finds your content is in search of information, meaningful direction, something to satisfy a certain need, etc.

This is why you need to push out relevant content that will be found helpful or needful to your target audience.

“Good SEO is paying attention to all the details that most bloggers ignore.”
– Ryan Biddulph.

Some bloggers and others have forgotten about credibility and professionalism in the pursuit of money or other motives.

Have you ever seen content rank pretty high only to realize that the headline was different from the content or the content was overly promotional?

Your blog needs SEO to survive, and most bloggers forget that. Yes, you have a passion for writing and sharing your thoughts with multiple people. But without SEO, the people you are writing for will not see it.

Let's say you want to make money from your blog as a source of passive income. You will most likely struggle with getting a loyal audience because you are ignoring the importance of SEO.

Invest in good SEO, and one of the best ways to do so is to create great content that speaks to your target audience.

Excellent content is detailed, straightforward, and backed up by facts. Its rank is justified by the depth of thought and effort put into it.

“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.”
– James Reynolds.

Julia McCoy, an author and SEO expert, explains the years of hard work and commitment it took her to organically grow her business. She first started as a teen taking on so many jobs and being paid peanuts. Now, she has a successful content marketing business.

What kept her those days was her commitment. Today she has hundreds of people working for her, and her efforts have paid off. What I am trying to say is that commitment should be the first reason to be a writer.

How committed and passionate are you about search engine optimization and dishing out great content?

Instead of going with the mindset of pushing a campaign like a robot, put in a personal touch by committing to a niche, a solution, an answer, or a course. This is what makes a brand, your values.

“The best place to hide a dead body is page two of Google.”
— Unknown.

This funny but truthful quote resonates with the best of us. When you type a search inquiry, you would most likely stick with the first page while the others are swept under the rug.

I once heard someone saying, “If it's not on the first page of Google, Google doesn't have it.”

Did you know that when an internet user types a query on a search engine, they only scroll through the search results on the first page?

If they don't find what they are looking for on that first page, they will go back to rephrase their query. Very rarely will you see a user click on the second page or even the third (except if they are desperate to find an answer).

Your SEO efforts and strategy need to be top-notch without the desire to settle for less or stick to another position but the top.

Some of the ways of ranking highly are great content, customer engagements, advertising, keyword optimization, etc. Know what works best for your brand and stick to it.

“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.”
— Rand Fishkin.

On-page SEO is all efforts you make inside the page to ensure the site ranks higher. You optimize title tags, headings, images, and the content in general.

On Page SEO Techniques
Source: Javatpoint

Rand Fishkin's quote points you to search intent. You need to know what your target audience wants to hear about or know more about.

Knowing your user intent will guide you in keyword research and content planning. For example, someone searching for the best project management tools already knows what project management is. Hence, you don't need to start explaining what project management is or what a project manager does.

Including such content is irrelevant to the person. So whenever creating content, always have the user search intent in mind.

In 2019/20, most people wanted to know about the pandemic, which was why a lot of content was built around it.

Note that some searches are evergreen, meaning they will always be requested. For example, how to lose weight naturally at home. But be careful not to write generic content.

“For people to discover your website, you need to build pathways and big, flashing signs that lead them there. In digital marketing terms, this means you need links, links, and more links.”
– Luisito Batongbakal.

Did you know that the more people link to your content, the more Google sees you as an authority and increases your rankings? You see, Google only favors quality websites, and links are like an endorsement of the content.

So if you want thousands of websites to link to you, you need to start creating link-worthy content.

You can do this by:

  • Creating an evergreen pillar content with the latest facts and data
  • Update your content regularly
  • Partner with other top-ranking/authority brands
  • Use visual content like infographics
  • Use only relevant keywords

If you are a blogger, you can use long-form blog articles to get more links. You can also invest in “How-to” blog posts, listicles, and statistics articles.

Another great way to generate more links is to invest in guest posts. However, you should only write guest posts on quality websites that share your target audience.

You cannot write a very engaging blog post about personal finance on a website that targets nursing mothers. Do you see how unrelated these topics are?

“The beauty of SEO is that, instead of pushing a marketing message onto folks who don't want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It's pull vs. push.”
— Cyrus Shepard.

There are billions of people seeking answers to many questions.

Some marketers do not understand it. They try to push generic messages and sell unsolicited products to make tons of money as fast as possible.

However, it will not work because optimizing for search engines is an interplay of the right content for the right people at the right time.

Timeless SEO Quotes For Better Ranking

“SEOs are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.”
– Brian Provost.

SEOs are after the hearts of the people. While real estate builds on bricks, SEO builds on audience relations.

Everyone will love to be addressed in detail. They want content they can relate to, the one that talks about what they are dealing with or curious about. All you need to do is to meet these needs.

“SEO is an ever-changing world, what's best now may not become the best tomorrow.”
– Unknown.

In past years, search engine optimization was for sites that were littered with keywords. Today SEO is about the audience, and nobody knows what it will be tomorrow.

It is an ever-changing world, and the secret to staying relevant is to keep moving with trends. Being stuck in the old ways guarantees stagnation. This is one way Google has captivated the world and held its position at the top.

Your strategies may be working today but bear in mind that there is always more. It is a never-ending train, so keep moving.

“To educate is not just the best way to sell. It's also the best way to build links.”
— Jason Acidre.

Jason Acidre highlights the educative part of search engines. Educating the audience about what you have to give will motivate those who are eager to buy and spur those who do not have the interest. Either way, the result is spreading like wildfire.

Most users will go over the content, details, specifications, and testimonials before buying.

“A real estate agency in Wichita has no shot at ranking for the phrase “real estate;” a lawyer in Fresno has no shot at ranking for the word “lawyer.” Optimize for relevant, specific keywords that will bring targeted traffic.”
— Matt McGee.

Most marketers and sales personnel have made the mistake of using inappropriate or misleading keywords that have ruined their campaigns.

Use relevant, specific keywords. For example, if you are a baker in France and you deliver only in France, optimizing for the keyword “nice bakery” may not help you to gain traffic. A potential customer will type something like “top bakers in France” or a “bakery near me.”

“Build relationships, not links.”
– Scott Wyden Kivowitz.

Relationships are one of the best and most reliable ways to build traffic, not links.

Most users will share your link and spread the word for free if they are satisfied with what you deliver.

People will relate more to you when they see that you create high-quality content that speaks to them. You become their go-to website whenever they want information on topics your niche covers.

The worst mistake you can ever make is to create generic content. There is something about generic content that irritates people. Sadly, many websites are filled with such content. It is almost like everyone is copying the same content on their website.

Creating generic content makes you lack authenticity. It shows you didn't research your content and decided to paraphrase whatever you saw online. You only give the same information every other website gives.

This kind of content will probably have little to no traffic and will hurt your website's ranking. Additionally, Google hates generic content. So always ensure you create rich and unique content. There is always new information to churn out. All you need is to go deeper in your research.

“You can't sell anything if you can't tell anything.”
– Beth Comstock.

Content writing and copywriting are very important in search engine optimization. Words convey power and describe the most elaborate or trivial-looking details. Every brand needs a voice, and this voice is to communicate brand values, objectives, meaning, goals, etc.

Great writing is an open gate to sales and customer retention. Just think of how many times you tried out a product and service you did not need at the moment because the writer made you do so. Words carry the power to influence and tweak wills.

“If You're Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.”
– The Content Factory.

A website is not successful due to the number of posts it has. It is successful if it has more content that generates reactions and causes traffic.

Some marketers and content writers have been misled to believe that the best sites are based on how many posts you can generate daily, but this is not true.

All it takes is one good post that causes traffic, and the rest follow naturally.

“The slower your site's load, the more visitors and revenue you'll lose out on.”
– Anna Crowe.

If a survey is conducted on deal breakers in search engines, most people will believe that the sites that load slowly or are not user-friendly are the worst and can take down the user interest in seconds.

A key feature of great websites is design optimization. The websites you make should be fast and accessible on several platforms.

“White hat SEO is not about manually submitting and being squeaky clean. It's not about wasting your time doing pointless bullshit in hopes you rank a year from now. It's about crushing Google with extremely strategic links.”
– Alex Becker.

White hat SEO is optimization aimed at ranking higher through the delivery of great content.

Some of the features of white hat SEO are high-quality backlinks, easy navigation, fast-loading pages, high-quality content, and effective on-page SEO.

“Create content that teaches. You can't give up. You need to be consistently awesome.”
— Neil Patel.

We all love finding something new and educational on a website because we always want to learn.

The desire of the average human to gain new information cannot be satiated, which is why the craving for the best content cannot be satisfied.

As you put in the effort to dish out helpful and educational content, be consistent. Consistency positions and identifies you as reliable. You will be seen as trustworthy and passionate.

Boost Your Online Visibility With These SEO Quotes

As you go over your SEO strategy, always remember that with SEO, the cost or fancy title does not matter. What matters is using the right strategy properly.

Your optimization goals determine your strategy, and with almost everything in life, give it time and be patient. It needs to grow and blossom, which explains the term organic growth.

As you invest in SEO, you also need to invest in quality SEO tools to make your work easier. It may take time to see results, but the results last for a long time.

However, if you feel that you have not gotten the desired results from your efforts due to your limited expertise, it's important to note that the more you give and try, the more you learn and receive. Give yourself room to improve and do better.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.