31 Engaging Email Newsletter Examples, Templates, and Designs

Emails are proven to be great tools for communication in our modern world. With over 3.8 billion email accounts open today, not only are they utilized for a wide range of reasons but they also serve as durable platforms for contacting individuals.

Email campaigns are so effective that, according to Mckinsey Insights, they help to generate nearly 40 times the customers acquired from social media platforms for eCommerce businesses.

Email newsletters serve personal, professional, and marketing purposes. Here is a list of email newsletter tools and design examples that can help you make email campaigns highly efficient and effective.

Best Email Marketing Services to Send Mass Newsletters

Asides from enabling marketers to send out newsletters to multiple subscribers, Email Marketing services or software also provide extra services that make email campaigns easier and more effective.

These services range from contact segmentation and relationship management to automation and report generation.

Different email marketing tools have different functionalities and here are the best picks to run your email campaigns through.

1. Sendinblue

Best Email Newsletter Service For Automated Messaging Schedules

Launched in 2012, Sendinblue now sends over 100 million emails and SMS daily, across 160 countries. Some of its benefits include:

• Low priced plans as low as $0
• Contact Relationship Management.
• Automated Marketing Messages
• Automated contact Segmentations
• Facebook Ads integration for extra reach and retargeting
• Report generation
• A/B testing

2. Constant Contact

Email Newsletter Tool With Great Newsletter Design Templates

Constant Contact has been helping marketers with email marketing since 1995 and, today, it enjoys the patronage of over 650,000 users worldwide. Some of its benefits include:

• Fully featured 60-day free trial
• Real-time report generation
• Feedback and RSVP integration with emails
• Mobile-Responsive email designs
• Comprehensive customer support including professional consultation services

3. Moosend

Best Email Newsletter Service For Cost-effective Newsletter Management

Even if it isn't as well known as other top email marketing services, Moosend provides great offers in both pricing and features. Its benefits include:

• Free plan with 1000 contacts
• Pay As You Go pricing scheme
• Real-time data analytics
• Advanced report generation
• Drag & drop editor
• A/B testing
• Weather-based product recommendation

4. ConvertKit

Best Email Newsletter Tool For Content Creators

ConvertKit focuses its services on providing content creators like YouTubers and bloggers, among others, with great, effective email marketing features. Some of its benefits include:

• Free plan with 1000 contacts
• Advanced segmentations through tags
• Contact Relationship Management
• Landing page editor and integration

5. Omisend

Best Email Marketing Service For eCommerce Businesses

Omnisend's services are geared towards providing a comprehensive eCommerce email marketing experience. Some of its features that help to provide this include:

• Free plan with 15,000 emails per month
• Automated cart recovery
• Real-time website tracking
• Automated product recommendations
• ‘Wheel of fortune' feature to encourage sign-ups

6. MailerLite

Email Newsletter Tool Optimized For Multiple Languages

Based in Lithuania, MailerLite offers email marketing services geared towards simplicity, modernization, and international reach and serves over 1 million customers worldwide. Some of its benefits include:

• Top-rated user-friendly interface
• Free plan with 1000 contacts
• Contact segmentation
• Feedback through surveys
• Report generation
• Extensive platform integrations
• Responsive customer service

Best Ecommerce Email Newsletter Examples

1. Away

Newsletter Example For Online Luggage Bag Stores

Away is a startup that makes and sells travel luggage bags that are detached from the regular, antiquated luggage design features.

The newsletter focuses on the eCommerce business's Unique Selling Point; its diverse luggage color range.

The newsletter is headlined ‘ Color Stories', introducing subscribers to its concept and proceeds to present its different products

Through the use of images of the different bags accompanied by corresponding colors on a white background, the newsletter properly directs the attention of subscribers to the products.

Calls To Action (CTAs) are spread across the whole newsletter with each image accompanied by separate calls to action.

What more? Each image is an excerpt from the social media feed of customers traveling around the world.

With only four images and strategic use of color, Away invokes the interest of subscribers while also serving trust-building content.

2. Jins

Newsletter Example For Prescription Eyeglass Stores

Jins is an eyeglass store based in the US that sells a diverse range of eyeglass frames and prescription lenses.

This newsletter is a classic example of how to promote a product or service above others.

The newsletter makes use of its template features and positioning to create a hierarchy and ensure subscribers get the most important information first.

Subscribers are first introduced to and reminded of its vision insurance and HSA/FSA utilization services. This is done through a bigger image element than the other parts of the newsletter, accompanied by a large call to action.

Making use of this template design gives importance to a part of the newsletter and pushes it into the eyes of readers.

The other contents of the newsletter are smaller and only provide information about the regular, known products and services of the eCommerce business.

The newsletter ends with the social media contact details of the eCommerce business, providing subscribers with information that helps them interact on different platforms.

3. Esprit

Email Newsletter Example For Clothing Stores

Esprit is a publicly owned billion-dollar clothing brand that manufactures and sells clothing apparel for men, women, and children.

The newsletter featured is one used by the company to promote its collection of recycled apparel and clothing combinations.

A clear heading reveals the purpose of the newsletter to subscribers and includes a brief introduction accompanied by a bold call to action.

The entire newsletter is filled with image elements and the white background ensures that enough of the focus of subscribers is directed towards the products.

Esprit avoids unnecessary written content and allows the model, clothing apparel, and emboldened collection titles to do the talking.

Each image is accompanied by separate calls to action, allowing subscribers to access the exact clothing set showcased.

One unique feature of the newsletter is the feedback section, giving subscribers a chance to choose between the type of gender-based newsletter they would like to keep seeing.

The feedback section allows for proper email marketing and helps Esprit retain the interest of subscribers.

4. Casper Labs

Email Marketing Newsletter Example For Advanced Sleeping Products

Casper Labs is a company that works with a team of researchers, scientists, and developers to provide mattresses and duvets simply aimed at allowing individuals to sleep better.

In the company's newsletter, it promotes its humidity-fighting duvet through a simple, minimalistic design and content.

Almost mimicking a laboratory, it makes use of an all-white background with properly embedded images and the most simple of colors.

Through a balanced use of words and diagrams, the eCommerce business explains the concept behind its product and how it benefits subscribers.

Combining minimalistic design with a story-telling tone and organized content arrangement, the newsletter retains the interest of subscribers and pushes them to read the whole content.

The call to action at the end of the newsletter offers subscribers a chance to “learn more” instead of directly using a business-oriented phrase.

This practical approach showcases the whole idea behind the unique product without the newsletter passing off as being too promotional and high-pressured.

Product/Company Update Newsletter Examples

1. Sendinblue

Update Newsletter Example For Email Marketing Services

Sendinblue is an email marketing service that helps different individuals and companies to manage their email campaigns.

The newsletter is aimed at introducing subscribers to the platform's new services that make email campaigns easier.

The email newsletter makes use of straightforward content and a combination of grey, acting as negative space, and blue, representing Sendinblue main company colors.

Subscribers are first greeted with the newsletter heading written in large, bold font, giving them an idea of what the newsletter is about.

With extensive and professional use of words, Sendinblue explains its new, advanced services and convinces subscribers of their importance.

Its straightforward content approach ensures that subscribers get full information about the different advanced services while keeping the newsletter and content easy to skim.

2. PlayStation

Newsletter Example For Digital Video Game Stores

PlayStation is a popular game console and video game maker owned by Sony Entertainment.

The company sends out newsletters every week to introduce customers and subscribers to blogs on its newest game releases, downloadable content, and feature modifications.

Organized in block form, and with the most important content placed at the top, each image represents a blog post and is accompanied by clear, distinguishable calls to action.

This arrangement makes the newsletter easy to navigate and interact with.

One peculiar characteristic of PlayStation's newsletter is the inclusion of the player's gaming stats at the very top of the newsletter.

The user trophies and play-time statistics generate proper interest and ensure players always need to check out the emails sent by PlayStation.

Alongside social media contacts, the newsletter contains a host of information that is aimed at improving the familiarity between PlayStation and its email newsletter subscribers.

3. Unsplash

Update Email Newsletter Format Example For Photographic Blogs

Unsplash is a photograph-sharing platform that allows different individuals to showcase their work and also have access to a large number of free stock images.

The featured newsletter is Unsplash's monthly update sent to subscribers to inform them about the activities of the platform in the past month.

The contrasting white and black color scheme gives each content enough negative space to attract the attention of readers.

The monthly newsletter contains a lot of information, yet, it has been properly organized so that readers are easily carried along.

Every piece of important information is provided; from their updated collection of stock images to a new messaging feature to new partnerships.

The texts provide enough surface information about the different contents and are accompanied by distinct, appropriate Calls To Action inviting interested readers to engage with their desired content.

The organized time frame arrangement and emboldened titles make the newsletter easy to skim for readers taking a rushed look at the newsletter.

4. Mint

Newsletter Design Example For Money Management Apps

Mint is an online app that allows users to properly manage personal finances with easy-to-use tools.

The email newsletter sent by Mint is aimed at introducing subscribers to a new feature on the company's web app.

The newsletter makes use of a simplistic design that allows readers to quickly and easily go through its content.

The color scheme used matches the colors of the company and is also easy on the eyes of readers.

Subscribers are properly introduced to updates through images of phones showing how the new features will appear to them in real-time.

Every aspect of the newsletter generates the interest and attraction of readers and the clear Call To Action provides a medium for willing subscribers to get the updated app immediately.

Finally, a subtle text at the end of the newsletter allows readers to give feedback and also gives Mint a chance to improve its customer satisfaction.

Newsletter Examples from Blogs and Bloggers

1. Lifehacker

Email Newsletter Example For Blogs On Life-Soothing Advice

Lifehacker is a web blog that gives its visitors advice on how to get past everyday life difficulties as well as information on different software programs.

This featured newsletter content is arranged in block form and allows visitors to easily skim through the different posts.

The differing sizes and positioning of the content template direct the attention of subscribers to the most important information.

The most important content is presented in a single, large block and placed at the very top of the newsletter while the other contents are arranged side-by-side in smaller blocks.

Alongside clear calls to action, the content arrangement leaves visitors with easily navigable templates and clear points of engagement while avoiding giving too much away about the content of the featured blog posts.

2. Copyblogger

Newsletter Example For Content Marketing Blogs

Copyblogger is one of the most influential blogs in the world that provides advice and information about content marketing.

With a focus on words and little use of image elements, the featured newsletter contains a mixture of different content types.

The conversational intro completely introduces subscribers to the most important content.

It avoids the use of images and the content strictly keeps to words by hyperlinking the texts directing readers to important webpages.

The second section contains a subtly designed advert content with a call to action written in a bold, distinguishing form. The positioning of this call to action ensures that it isn't missed by readers.

The final part contains the regular promoted blog posts from its website arranged above each other, separately accompanied by calls to action and encouraging subscribers to interact with them.

The diverse newsletter content allows readers to find more information they may be interested in even if the lead content doesn't retain their interest.

3. Really Good Emails

Newsletter Example For Email Design Blogs

Really Good Emails is a blog that provides its readers with different designs for email newsletters.

The blog's newsletter serves as a great example to inspire other email newsletters.

Subscribers are first introduced to a gif and their names which establishes some sort of familiarity between the blog and its readers.

Being an email design blog, the newsletter makes use of a wide variety of design templates; from the gif at the top to the red graphic designs to blog posts arranged in complementary form.

The red wordings help to highlight the external blogs while the images are organized in a way that their different sizes complement each other.

With all the contents placed on a grey background, the attention of subscribers is properly directed to the important content.

The call to action at the end of the newsletter encourages interaction from readers and helps to increase its collection of email designs, benefiting both the blog and its community of readers.

4. Ben Collins

Email Newsletter Template Example For Graphical Statistics Blogs

Ben Collins is a blog that publishes information and tips about Google Sheets and Google Data Studio.

The featured newsletter takes a different approach in engaging readers and seeks to achieve a rather different goal than most newsletters.

The newsletter contains thorough information and graphs about a particular topic, more like a complete blog post from the main web blog.

It doesn't provide any calls to action directing readers to its main blog but rather brings a complete blog post to them.

This shows readers the quality of its blog posts and the amount of useful information they can get from its main blog.

Only a hyperlinked text to the main web blog is placed at the end of the article for readers that are interested in more information.

Nonprofit Email Newsletter Examples

1. Cedar Park Neighbours

Newsletter Design Example For Community Associations

Cedar Park Neighbors is an association of individuals either residing or running a business in the Cedar Park neighborhood of West Philadelphia.

The newsletter consists of a lot of content concerning the different events coming up in the neighborhood.

It starts with a fun trivia question establishing familiarity and interest before presenting its list of upcoming activities.

The long list of activities is kept as straightforward as possible, making it easy for readers to digest every bit of important information.

The next section makes use of a large image element to present the most important upcoming event, making sure readers never miss the announcement.

Finally, readers are reminded of an important daily event at the bottom of the newsletter.

A line helps to separate each section of the newsletter, making the different content easy to distinguish and large CTAs are ditched for basic hyperlinked texts.

2. Edesia

Email Newsletter Example For Charity Organisations

Edesia is a charity organization that provides malnourished children in a humanitarian crisis with ready-to-use food items.

The newsletter is aimed at updating subscribers on their activities and affirming the transparency and accountability of the non-profit organization.

The newsletter starts with a picture of one of its beneficiaries and proceeds to present a written account of why some of its packages were not quickly disbursed.

The white background ensures that readers are well drawn into the content of the newsletter and are not distracted by anything else.

The newsletter ends with a video corroborating one of the statements in the written content, giving readers a frontline experience and further solidifying the organization's transparency.

The simple and straightforward content ensures that readers are fed with only the information they are being updated on.

3. Get Healthy DeSoto Inc

Newsletter Example For Health-based Non-Profit Organisations

Established in 2004, Get Healthy DeSoto inc. is a nonprofit organization that organizes health programs centered around nutrition, weight control, and physical wellbeing, among others.

The weekly newsletter seeks to achieve different purposes; providing links to its blog and informing subscribers about upcoming events.

The organization focuses on its main topic, “Preventing High Blood Pressure” which takes up most of the newsletter.

With simple templates as well as a complimentary combination of words and a video element, the newsletter ensures that readers have a glimpse of its medical blog content.

It provides its calendar of events, at the bottom of the newsletter, through the brief and properly separated pieces of information.

Through the proper content organization, readers can easily skim through the content and understand the content layout.

4. The Nature Conservancy

Email Newsletter Example For Organisations Protecting The Environment

The Nature Conservancy is a global non-profit environmental organization based in the US that seeks to protect the earth and has the backing of over one million members worldwide.

The non-profit organization sends its newsletter every month to its different subscribers worldwide.

The email newsletter featured here is for its North American audience and it makes that clear at the top of the newsletter.

The newsletter makes use of image elements that are larger and more visible than their accompanying texts.

This design option ensures that the attention of readers is directed to these inviting images and the emboldened headlines of the accompanying texts provide enough context for quick readers.

Every content and article is treated with equal importance and presented in equally sized templates.

Each comes with separate calls to action, giving readers a direct access to the article that interests them the most.

The newsletter ends with promoted content from their sponsors and advertisers before providing readers with social media contact details.

Holiday Newsletter Examples

1. Puma

Holiday Newsletter Example For Apparel Shops and Christmas

Puma is a popular shoe and clothing line that rakes in billions of dollars in revenue every year.

The newsletter is intended to inform subscribers of a Christmas offer that would be expiring soon and does this perfectly.

Alongside a mix of red, white, and a little green, representing Christmas colors, the newsletter presents straightforward content as the occasion and purpose demands.

Through large, bold texts, the most important section immediately captures the attention of readers and avoids overwhelming them with too much.

The other elements included in the newsletter containrelated content that may interest readers in pursuance of the main newsletter subject.

2. Holden Outerwear

Newsletter Example For Fashion Lines and New Year

Holden Outerwear is a performance fashion line that manufactures and sells clothing apparel for cold climates and sports.

The newsletter makes use of very simple design templates and concentrates on wishing its subscribers a Happy New Year without appearing too promotional.

Its choice of pictures and text paints the whole picture.

Representing an air of celebration, the images corroborate the expected atmosphere being experienced in the real world.

Alongside a boldly written “Happy New Year” wish, a heartfelt appreciation message is placed in the middle of the newsletter to make sure it is noticed by all readers.

The Call To Action placed at the end of the newsletter directs readers to its online store without corrupting the whole point of the newsletter with marketing content.

3. Barkbox

Email Newsletter Example For Stores Selling Products For Dogs and Christmas

Barkbox is a service that provides dog toys, treats, and outing experiences on a monthly subscription basis.

The newsletter doesn't make use of the usual colors of Christmas but rather, a combination of sky blue and white, representing the cold weather associated with that time of the year and its company colors.

The newsletter entertains readers through its comical content while passing the whole message.

With modified lyrics of the popular Mariah Carey Christmas song, the newsletter starts with the text “all I want for Christmas is a chew in my front teeth” being sung by a dog.

This puts a smile on the faces of readers while suggesting that they get a chew toy for their dogs.

The images of the “Barkbox” give readers an insight into what the gift boxes contain and the two calls to action give readers clear mediums through which they can engage with the content.

4. Leesa

Email Newsletter Example For Mattress Stores and New Year

Leesa is an online store that sells mattresses and sleeping materials like bedspreads and pillows, among others.

The eCommerce store makes use of this newsletter to introduce subscribers to its new year promo.

It makes use of a white background and proper content arrangement in a way that readers have quick access to the most important content of the newsletter.

Placed at the top, the new year discount offer is written in large, bold font with unmistakable texts and covers almost half of the newsletter.

The less elaborate image elements serve as subsidiary content and are accompanied by separate calls to action.

These CTAs and subordinate promotional content are for readers interested in checking out the different categories of the store's products.

The newsletter ends with images from the store's Instagram feed, allowing it to synchronize its email and social media marketing campaigns.

5. Loft

Email Newsletter Example For Female Clothing Brands and Black Friday

Loft is a female apparel retail brand that sells a wide variety of female clothing items.

The minimalist newsletter doesn't beat around the bush and is as straightforward as it needs to be.

The newsletter immediately introduces subscribers to its offer, large and boldly written.

One peculiar and innovative element of the newsletter is the gif clock that represents the importance of time in meeting up with the store's Black Friday offer.

Sales Discount Newsletter Examples

1. Teavana

Email Discount Newsletter Example For Tea Brands

Teavana is an American tea company that sells a variety of tea products accompanied by colorful fruits, sold in bottles and sachets.

Teavana's newsletter makes use of a combination of colors and straightforward content that directly drives the whole point of the newsletter into readers.

Not minding its name placed at the top of the newsletter, readers are first introduced to the promotional offer in clear and boldly written texts.

Using its products as the decorative elements of the newsletter, Teavana avoids boring readers with its minimalist newsletter.

A countdown to the end of the promotional offer is made as visible as the offer itself.

These emboldened texts ensure that readers get acquainted with the important pieces of information in the newsletter.

The Call To Action is positioned alongside the offer and subscribers immediately enjoy access to the offer with ease.

2. Toms

Email Discount Newsletter Example For Apparel Brands

Toms is a clothing line based in Los Angeles, California, that manufactures and sells shoes, apparel, and eyewear, among other products.

Tom's newsletter is as straightforward as newsletters get. The newsletter uses a combination of the different shades of blue and white which represent its brand.

With a focus on the sole use of words, the newsletter presents the discount offer in large and boldly written texts.

A promo code is placed just below the offer and brief but understandable calls to action are placed at the bottom of the newsletter.

This very straightforward approach saves subscribers some extra time and pushes them to spend this extra time checking the products out.

3. Ikea

Email Discount Newsletter Example For Furniture Stores

Ikea is a Swedish company that makes and sells furniture, kitchen appliances, and home accessories to its customers around the world.

Ikea's discount newsletter presents much information to its subscribers.

Firstly, subscribers are presented with the discount offer written in bold texts and a distinguished color.

The discount offer text's unique orange color makes it stand out from every other content and immediately attracts the attention of readers.

Another interesting aspect to notice is the time of the offer also written in orange.

This strategic choice of color makes the important information immediately noticeable by readers who skim through the content quickly.

Images of different products are accompanied by their original and discount prices as well as short pitches.

This is done in a bid to show how much a 15% discount can benefit subscribers.

Apart from presenting discount offers, the newsletter contains a tab at its very top where readers can choose to check out news and other prices of furniture they may be interested in.

The newsletter presents a whole package that makes sure readers can quickly check out their other products and updates from the comfort of their email accounts.

4. Groupon

Email Newsletter Example For eCommerce Markets

Groupon is an eCommerce marketplace based in the US that serves as a platform for different traders to connect with customers around the world.

The newsletter takes a straightforward and simplistic approach in presenting different discount offers to subscribers.

Readers are first introduced to a general discount offer written in bold texts with brief information about the time frame and an accompanying coupon code.

The newsletter then goes on to present the best discounts being offered by traders on its platform.

These great offers are accompanied by separate Calls To Action as well as short pitches that help to define the different products.

The minimalist newsletter doesn't present much, yet, makes sure that subscribers have all the information they need on how they can save money while shopping on the platform.

Wrap Up: Email Newsletter Templates

Email newsletters are incredible means of communication in our modern world.

Not only are they important for eCommerce but they also serve different private and professional purposes.

Creating and managing email newsletters has been made easier through different email newsletter services and software.

Each newsletter service encompasses different advantages for both eCommerce businesses and regular or professional individuals.

MailerLite is one of the most popular email newsletter services around and its automated features and optimizations are useful for individuals and businesses with an international audience.

Moosend is a great pick for startups and provides a Pay As You Go plan for individuals looking to cut costs while managing email newsletters.

Omnisend is well optimized for effective eCommerce marketing activities and makes use of “campaign boosting” features such as a prize wheel to ease out the collection of email addresses.

Choosing the right email marketing service gives internet users the right set of supportive tools to achieve their goals.

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