37 Google Search Statistics You Need to Know in 2023
We depend on Google for so much in our daily lives. From discovering the latest news to getting directions to the best restaurant in town. And it's not just text queries – people also search by voice and image.
In this blog post, we will look at some Google search statistics to help you optimize your website and understand search trends and consumer behavior.
We’ll see how many google searches are performed daily, the best SEO tools to improve your rankings, what Google has in store for you in the near future, and more.
Let’s first start with some quick facts about Google.
- Google dominates over 91% of the global search engine market share. (Statista)
- 12.2% of all Google searches come from the top 2000 keywords. (Backlinko)
- Google processes 16-25% new keywords every year. (Google)
- Mobile devices account for over 60% of Google searches. (Broadband Search)
- Long-tail keywords make up 91.8% of all search queries. (Moz)
General Google Search Statistics
1. Google is the most visited website with, around 89.3 billion monthly visitors.
Billions use Google to do routine searches every day. However, Google is not just a popular search engine, as Google’s parent company offers various additional services. That includes their well-known email service, Gmail, as well as Google Shopping, Google News, and hosting for images and videos.
One intriguing fact about the most searched queries is that 16.3% of all US organic traffic comes from people searching for the term “Google.”
2. Voice searches accounted for 30% of all searches in 2021.
Consumers are increasingly embracing voice search technology to find urgent solutions to problems. Given how much faster we speak than type, this is only logical. In the upcoming years, the volume of voice searches will undoubtedly continue to increase.
Google image searches make up 62.6% of all searches on Google Web Search, although only representing 22.6% of all internet searches. Due to the strong demand for photos, you should probably increase spending on visual material to feature on Google images.
3. Mobile devices accounted for 63% of Google’s organic search traffic in the United States in 2021.
Mobile Google searches have grown in the US since the last quarter of 2013. These mobile searches are frequently done with less complex outcomes, such as quick facts, rather than learning complex subjects.
If you look at your analytics, you’ll find that mobile users bounce more frequently than desktop users. The bounce rate for desktop users is 45%, while it’s 50% for mobile users. Ensure you have a mobile-friendly site to avoid annoying mobile visitors with slow load times or bad formatting.
4. 17% of web pages are ranked in the same position on desktop and mobile.
8% of domains drop out of the top 100, and a staggering 88% rise 100 spots in Google's rankings. These Google search facts highlight the urgent need for businesses to have mobile-friendly sites that perform to the required standards. Doing that will prevent their highly-ranked desktop site from disappearing from search as soon as users access Google with a mobile device.
According to Google search stats from SEMrush, websites may use different URLs for their mobile pages than desktop pages, which could explain the gap between URLs moving up or down the rankings. Even with that in mind, keeping an eye on how your mobile presentation impacts your Google results is crucial.
5. Google considers more than 200 variables when giving users the best results.
Despite how rapidly it can respond to a search query, Google takes over 200 things into account before displaying millions of results. These elements can be divided into several key areas: domain, site level, page level, backlinks, spam rate, user interaction, etc.
6. Internet users worldwide are growing at an annual rate of 8.2%.
When Google launched in 1998, it only handled 10,000 daily online searches. Even if it doesn't seem like much now, that amount was a lot back then. A year later, it had increased to 3.5 million daily searches. That represents a 17,000% increase in searches from the previous year. Talk about hyper-expansion!
The number of daily Google searches increased to an astounding 18 million in less than a year. Data from ThinkWithGoogle shows that Google's search volume continued to multiply over the years, enabling it to overtake other internet search engines worldwide. Google will undoubtedly continue to be a force to be reckoned with, even though it will never again see the same exponential growth rate in search that it had at the beginning.
7. The Google search engine has about 15 exabytes of storage.
We bet you have no idea how significant this number is – right? Well, an exabyte is a number with 20 zeros after it. To give you a clearer picture, mathematicians estimate that roughly 295 exabytes of data exist.
Marketing-Related Google Search Statistics
8. In Q2 2021, organic search generated 23% of all site visits.
Google search statistics show that organic search declined by a percent in Q2 2020 compared to Q2 2019. All devices saw a decrease in organic search visits. However, mobile phones showed the most evidence of this trend. The reduction in organic searches may be primarily due to increased paid search and direct site visits.
Although other sources are becoming more visible, this does not imply that organic search results are no longer critical. Since organic traffic is highly targeted, it will always be your best friend. If you know how to increase your domain authority and rank well, you'll be more likely to attract new clients.
Searchers click on organic results 65% of the time. The majority can find what they're looking for on their first click, while only 10% click on additional organic results for the same query.
9. On average, Google search ads get 3.17% clicks.
(HigherVisibility, Internet Live Stats)
Every top marketer knows that the best way to finance their company's marketing plans is through Google, which has highly targeted traffic. According to Google search engine facts from HigherVisibility, you’ll get a higher CTR on search ads than on display ads, with a CTR of just 0.46%.
For every $1 you invest in Google Ads, AdWords stats show that you will earn $8 in profit. The actual numbers can range over a considerable range. According to Google search data, cautious investments in PPC and SEO can bring in sizable gains for firms.
Google search volume data show that businesses typically obtain five clicks on the search results for each click on one of their adverts. This advertising ROI is one of the highest on the internet.
10. In just a year, Google's search and advertising technologies contributed $426 billion to the US economic activity.
Google searches and ads result in clicks, and some clicks result in sales. Because of its fundamental business model, Google has benefited both for-profit and charity organizations. In 2015, Google generated $165 billion in economic activity in the US, up from $131 billion in 2014.
This value doubled in just six years, reaching $426 billion in 2021. And in case you're interested in how much advertisers must spend on AdWords, Google reports that their average cost per click is $2.69.
11. With a 6.05% CTR, the dating industry has the highest-paid link performance.
According to Google search engine statistics, marketing directors for dating websites appear to be reaping the most benefits of paying for Google ads. The technology industry has the lowest CTR at 2.09%.
12. Paid search has a 1% advantage over organic search in generating income.
On Google, most users click on organic links instead of sponsored advertisements. But in 2020, sponsored advertisements overtook organic search to become the primary source of visitors to your web pages.
According to the latest Google search statistics, paid search is 1% more effective at generating money, but organic search is still 1% more effective at generating overall visitors. This revolutionary search statistic will completely alter SEO tactics.
Google Keyword Search Statistics
13. “Facebook” was the most searched word on Google in 2021
Branded searches top the list of most popular search terms, which is not surprising. “YouTube” is the second most searched term, and “Amazon” is the third. A total of more than 100 million searches are made for the top three keywords on Google each month.
The search volume is the number of times a keyword is searched on Google monthly. However, because the volume of Google searches for numerous terms varies monthly, the figure is derived as the annual average.
14. Searchers click on autocomplete recommendations 23% of the time.
Google's autocomplete recommendations can help users find what they're looking for faster. Another justification was that sometimes searchers aren't entirely sure how to google what they're looking for. Through the feature, they can see the most searched words and locate what they were looking for with the help of the autosuggestion.
15. 13% of Google queries are about translation.
Based on Google trends and recent Google search results statistics, we can group search requests into categories. Besides translation queries, social networks come second as the most popular search category, with 11% of all searches.
Shopping, weather, and entertainment had 10% of searches each. Web services, gambling, and news were the other relevant categories with a percentage of over 5% of the Google search index.
16. Long-tail keywords account for 91.8% of all search terms.
The SEO of your website depends on selecting the appropriate keywords with a good number of monthly searches, which you can discover by using a quality SEO tool like SEMrush. According to Google keywords search statistics, the more effective your keyword research, the higher your website will rank on Google and other search engines.
91.8% of searchers utilize natural language and broader phrases, and ranking for them will increase organic Google search traffic to your website. Although the total search volume of long-tail keywords may be low, they have higher conversion rates because many of these searchers are further in the purchase cycle. If you're new to SEO, consider checking out this beginner's guide to SEO to help you optimize your site like a pro.
17. 25% of all search queries in 2021 were entirely original and had never been viewed by Google before.
This strangely high percentage can be partially attributed to trending searches and search queries with typos, flaws, and mistakes. Google search index can index various topics, including businesses, services, and other interests. Given Google’s massive userbase and popularity, it makes sense that a vast majority of individuals will adopt diverse Google search term trends and patterns.
The percentage of new and trending searches has remained consistent between 16 to 25% over the years. Along with continually looking for new things, more people are adopting natural language when searching on Google or other search engines. More and more people are phrasing their queries as if they were talking to a real person. Users are increasingly turning to voice commands in a similar way to discover answers faster.
The public's increasing impatience is yet another factor impacting Google usage and search behaviors. They modify their search queries with phrases like “nearby,” “near me,” “open,” and “now” to locate the required services fast and facilitate immediate engagement.
Finding a particular restaurant, for example, is no longer sufficient like in the past few years. They want one where they can place an order right away. These Google search term statistics drive firms to learn more about Google processes and spend money on local SEO to enable quicker consumer discovery.
18. Searches for the term “curbside pickup” increased by 3,000% in 2021.
Although customers may not start their product searches on Google, they do start their searches for nearby businesses there. Google said that local-based search keywords like “curbside pickup” and “near my route” increased by 3000% and 1,000%, respectively. This rise in local search phrases suggests that consumers' search behaviors changed during the pandemic due to their desire to spend less time outside the house. People already look online before making the trouble to visit physically, and this practice is unlikely to change.
Making sure you rank for the Google searches and keywords people are likely to use when looking for you locally will help you make the most of these Google keyword trends and search statistics.
19. 12.2% of all Google searches come from the top 2000 keywords
The Google search frequency of the top 1 million keywords make up 25% of all searches. Online users have a wide variety of interests. According to Moz, the top 1 million most popular keywords represent 25% of all searches. And the top 10 million keywords come from about half of all queries. Finding the ideal keywords for customers has now become highly challenging for marketers.
20. “Near me” searches on Google have increased by over 250% on mobile devices.
Based on Google trends data, local searches make up 46% of Google searches. That is why businesses should pay more attention to local SEO and mobile optimization, given the tremendous increase of “near me” searches on mobile between 2019 and 2021. 34% of individuals who searched for something nearby actually visited the location. Every salesperson knows that luring a consumer into the store is the first step in closing a deal.
21. Since 2003, the Bible has been searched more than any other book on Google.
The Qur'an ranks second. From 1992 to 2002, “Lolita,” a novel by Vladimir Nabokov, was the most looked-up book on Google and is still among the top 10 today.
Google User Behavior Stats
22. The first click on a Google result takes, on average, 14.6 seconds.
Depending on the query, a searcher may take longer to decide. According to the most recent Google search statistics, typical times range from 9.8 seconds (for “how to tie a tie”) to 22 seconds (for “supplements to relieve head headache”).
23. The CTR for the top Google result is 31.7%.
Being listed among the top Google searches can have some huge advantages. According to additional Google search statistics from Backlinko, the top three search result positions can receive up to 75% of all clicks for a given query.
The second place receives 17.6% of clicks and 11.4% for the third. The percentage sharply decreases as you go further down. Just 2.4% of clicks go to the last place on the first page.
24. 90% of participants from a survey claimed they were inclined to click on results on the first page of google.
(Search Engine Land)
Likely, you won't glance at the second page if the first page doesn't yield the results you're looking for. Instead, you'll change your search. Additionally, the same survey found that 60% of mobile searchers were “extremely inclined” to click on the first 2–3 search results.
That highlights the importance of organic rankings and tracking your rankings with the best keyword rank tracking software to ensure your site is progressing. Increasing your visibility to users is the main reason you want to rank higher. You should aim to be on page one of Google SERPs, especially if you're a business. Leaving Google's first page dramatically reduces your visibility significantly. According to Google search statistics, 0.44% of users click through to the second page of results.
25. 83% of searchers find what they are looking for without the need to change the original search query.
The Google algorithm is developing rapidly. However, it's not the sole factor to blame for only 15% of initial search keywords failing to get the expected outcomes. User behavior is crucial in addition to the algorithm and machine learning improvements. Check out our machine learning statistics article to learn about this fascinating industry.
26. 55% of teenagers in the United States regularly use Google Assistant.
(Internet Live Stats)
As digital natives, teens worldwide use the voice command feature when conducting searches. Data from Google trends shows that it’s particularly prevalent in the US, where daily voice commands by teens exceed 50%. According to Google voice search statistics, getting directions while driving is the primary use of voice search, occurring in 52% of instances. Sending a text (51%) and making a phone call (50%) follow.
27. More than half of Google searches end with no click.
CTR rates have been dropping since Google introduced highlighted snippets. Users can usually get what they’re looking for without clicking on any result, thanks to concise descriptions in the answer fields. Over 50% of searches are zero-click queries where the user is not seeking comprehensive information.
28. 20% of all Google searches on Google are done by voice.
According to the statistics, voice commands and searching will eventually dominate the market and account for an increasing number of searches. In 2021, voice search on the web was already being used by 48% of users.
85% of users use voice commands on their mobile phones, while 39% use smart speakers. The most popular AI voice assistants are Google Assistant and Siri, with 36% of users using them each. Alexa from Amazon comes in second with 25% of users, and Cortana from Microsoft comes in third with 19%.
24% of Americans own a smart speaker, up from 21% in 2020, according to a National Public Media poll. Since 18% of smart speaker owners and 24% of smartphone voice users use their voice assistants to order food and other products and services, local businesses should be aware of this trend.
29. A site's CTR can increase by up to 30.8% simply by moving up one position in the Google Search results.
The CTR increases significantly from third to second place but doesn't grow as much when moving up from lower levels. In fact, analysis of the top Google searches reveals that positions 7 through 10 have nearly identical organic CTRs.
30. For local queries, 42% of people click on the Google map results.
Adding your business to Google Maps and providing contact information is one of the most crucial local SEO considerations. Users can use Google map results displayed at the top of a SERP to locate what they're looking for.
Between 2018 and 2021, Google Trends shows us that mobile searches and desktop searches for local companies increased by more than 250%. Searchers use search terms like “___ store open near me” and “___ on sale near me.” Investing in local SEO is essential because consumers use Google more frequently to look for local businesses these days.
Google Brand and Market Share Statistics
31. Google and Bing are the Most Widely Used Search Engines in the World.
Google is the industry leader in the search engine market, with 91.9% of the market share as of January 2022. Let's compare Google's search engine market share to that of other well-known search engines to put this statistic into context. Yahoo! has a 1.51% market share, while Bing holds 2.88% of the market. YANDEX and Baidu follow with 1.27 and 1.16%, respectively.
Google dominates the desktop/laptop search market share at 78.39%. According to search engine statistics, Bing ranks second with a share of 10.54%. Trailing behind are Yahoo (5.84%), Baidu (4.26%), and DuckDuckGo (0.65%).
Among mobile consumers, Google also enjoys the highest level of popularity, with 95.53% of the market share in July 2021. Yandex came in third with a 1.29% share, just ahead of Baidu in second place with 1.96%. With less than 1% apiece, Bing, Yahoo, and DuckDuckGo also made the list.
Google search popularity has helped Google maintain a sizable market share of the search engine industry during the previous ten years, with most of its income coming from advertising. However, Google has expanded its offerings to cover mobile technology, productivity software, mail, and other industries. Due to that, Google will have one of the highest revenues among IT companies in 2021.
32. In Brazil, Google holds 95% of the search engine market.
The US (92%) is third on the list of nations where Google is most popular, not far behind India 95.45%). Additionally, it has over 90% share of the market in Italy and Spain. Even in Russia, where it has to contend with Yandex, a well-known regional company, Google still holds a 48.78% market share.
Google is the least popular search engine in China, with just 8.04% share of the market, as people are not allowed to use it. Google has not provided services in mainland China since 2014.
Depending on your perspective, a market of about 800 million consumers is Google-deprived or Google-Free. With almost 71.5% of the market, Baidu is the dominant search engine in the communist nation. Shenma comes in second with roughly 15.4% of the market, while the other search platforms are all local.
33. 84% of mobile devices in Africa use Google Chrome to access the internet.
78.4% of consumers in Asia use the Chrome browser,, followed by North and South America with 74.5 and 73%, respectively. Oceania had 67.1%, while Europe came last with 65.3%.
34. The Google brand was worth around $458 billion in 2021.
This tech titan is currently ranked third among the top 10 most valuable worldwide brands, and its value is only increasing. The top four companies are Amazon ($683.8 billion), Apple ($611.9 billion), Google ($457.9 billion), and Microsoft ($410.2 billion), in that order.
The company's value a year ago was $323.6 billion. At that time, Google was ranked fourth, after leaders Apple, Amazon, and Microsoft. In 2021, Google and Microsoft swapped places as the worth of Google climbed by 42% compared to Microsoft's value, increasing by only 26 percent.
Google Search Statistics for Businesses
35. Google is used by 47% of consumers to research new brands.
(ThinkWithGoogle, Internet Live Stats)
According to the most recent Google search statistics, Amazon beats Google regarding product searches, with 54% of searches beginning on Amazon. Between 2018 and 2021, Google and Amazon alternated as the top platform for users to start their product searches.
Additionally, this may be helpful for marketers attempting to comprehend the buyer journey to create the most effective sales funnel. By understanding where product searches originate, marketing professionals can better understand their potential impact on various phases of the client buying experience.
That can be helpful to ensure that marketers are giving searchers the relevant information they need to make the best possible purchasing decisions, regardless of whether they are attempting to rank organically or run successful Google advertisements.
36. Nearly 4 billion people use Google's services and products.
Although we cannot provide an exact figure, there is a means to determine an approximation. Currently, there are 4.66 billion active internet users. And we can confidently say that there are close to 4 billion Google users based on the company's market dominance.
37. In 2020, Google made $182 billion in revenue, the highest the company has ever brought in.
The brand's sales peaked in 2020, according to records. It was a massive increase from $160 billion in 2019. To put things in perspective, despite its immense popularity, Google never generated $100 billion in revenue until 2017. It was $89.98 billion in 2016 and $74.54 billion the year before. Although Google Search brings in a lot of money, Google Sites, a competitor to Microsoft sites, brings in the most revenue for the company, as it has 271.8 million users.
Grow Your Business With Google Search
The Google search statistics show that Google still commands a sizable share of the search market. However, being seen on search results doesn't mean people will click through to your site and convert into a customer.
To increase CTRs and conversion rates, you need to understand Google search patterns better. And to do that, you'll need to use the best website analytics tools.
- Google Analytics is the industry standard analytics software with robust, AI-driven features and is available in 30 languages. The basic plan is free. However, for advanced features like BigQuery Export and roll-up reporting, you’ll need to upgrade to Google Analytics 360.
- Adobe Analytics is another fantastic web analytics tool with powerful features like predictive intelligence and versatile reporting. You also have the multichannel data collection feature, enabling you to collect data from campaigns, web, email, and mobile devices.
- Mixpanel is best for companies looking to create better products and convert more site visitors into customers. A free version of the tool gives you access to unlimited data history and seats, 100,000 monthly tracked users, reports, data dictionaries, alerts, and monitoring.
Other Statistics Articles to Explore
- Big Data Statistics for 2023
- Data Analytics Statistics. The Whole Industry at Glance – 2023
- The Ultimate List of Gmail Statistics for 2023
- Artificial Intelligence Statistics for 2023