Unbounce Pricing – Which Plan is Right For You in 2022?

Updated Oct 18, 2022.
Unbounce - Smart Marketing Tools to Grow Your Business

Since its inception in 2009, Unbounce has developed and maintained its position as a user-friendly, affordable, and reliable landing page builder. Businesses of all types and sizes use Unbounce to create high-converting landing pages.

If you are looking for a comprehensive guide for Unbounce pricing, keep reading. In this post, we will discuss the Unbounce plans and the features of each plan. Hopefully, here you will find answers to some of your nagging questions about the Unbounce pricing policy.

Unbounce Pricing Comparison: Which Plan Should I Pick?

1. Launch

Best Unbounce Plan for Individuals Who Are Getting Started with Landing Pages

Unbounce Launch Pricing Plan

Launch is the first of the four Unbounce plans. It costs $81 per month annually and $90 per month when billed monthly. Start with the Launch plan if you are a small business owner with a tight budget.

 2. Optimize

Best Plan for Users Who Need Marketing Optimization

Unbounce Optimize Pricing Plan

The Optimize plan costs $122 per month annually and $135 per month when billed monthly. That means you will pay 10% less if you choose to pay annually.

3. Accelerate

Best Unbounce Plan for Growing Businesses

Unbounce Accelerate Pricing Plan

The third plan—Accelerate—costs $203 per month when billed annually. If you choose to pay monthly, the plan costs $225.

4. Concierge

Best Plan for Established, Large-Scale Businesses

Starting at $518 per month, Concierge is the most expensive of the four plans. If you do not pay upfront for a year and choose to pay monthly instead, this plan costs $575 per month.

What Features Do Different Unbounce Plans Include? 

1. Features of the Launch Plan

The Launch plan is for entry-level users who do not expect more than 20,000 unique visitors per month. This plan comes with almost all the features available with the higher tiers. Here are the features at a glance: 

  • Up to 20,000 unique visitors per month
  • Up to 500 conversions per month
  • Unlimited landing pages, sticky bars, and popups
  • One domain
  • Two users
  • Unlimited client sub-accounts
  • Great customer support via email and phone

Smart Builder: 

  • Optimized page sections
  • Unbounce apps
  • Smart copy
  • Style Guide
  • Builder Grid
  • Copy Insights
  • Design Assistant
  • Mobile-responsive design
  • Mobile Breakpoints
  • Conversion Goals
  • Integrations and Webhooks
  • Multi-Device Page Preview

Classic Builder:

  • Popups and Sticky Bars
  • Fully Customizable Templates
  • Speed Boost with Accelerated Mobile Pages (AMP) 
  • Real-Time Conversion Analytics
  • Auto Image Optimizer

Just by looking at the list of features on the pricing page, one can tell the tools are more than enough for starting a campaign that needs functional landing pages. With this plan, only two users can handle the Unbounce account, but there is no limit on the number of client sub-accounts. The Launch plan allows users to create unlimited landing pages.

An Intuitive AI-Assisted Builder That Knows What Your Campaign Needs

The strength of this landing page software greatly lies in its Smart Builder feature, which enables you to create landing pages easily, even if you have never created one. 

Just provide basic information about your business or campaign, and Smart Builder will offer data-backed recommendations for your Unbounce landing page. The system recommends your campaign's layout, colors, typography, and images. 

The Design Assistant feature recommends data-backed, fully customizable templates that are likely to appeal to your specific audience. 

Features of the Launch Plan
Source: Unbounce

Unbounce integrates with almost any CRM or marketing automation tool out there. Many in-app integrations are allowed, and you can integrate thousands more through Webhooks and Zapier. Smart Builder also allows you to create custom integrations.

You don’t have to leave the Smart Builder to send leads to tools like Zoho, Salesforce, Mailchimp, HubSpot, and more. It allows you to get more leads, and connecting these tools to your Unbounce landing page is super easy. 

A Sophisticated AI Copywriting Assistant

The Smart Builder has the Smart Copy feature that helps you write text for your landing page, and the copy can promote your brand online and reach more customers. This feature allows you to produce text without writing anything from a blank page.

Expander is a feature that recommends sentences and paragraphs based on any pre-written text. Of course, professional writing requires human intervention, so you have to polish the text. 

The Smart Copy feature has more than 30 content templates for various copies. You can use the premade templates for unlimited copy creation in 6 different languages: English, Portuguese, Spanish, German, Dutch, and French.

Not Comfortable with the Smart Builder? Unbounce Has Got You Covered

Unbounce understands the needs of users uncomfortable with the Smart Builder features. A simple drag-and-drop editor allows you to customize your landing page easily—no coding skills are required.

You can also use the drag-and-drop landing page builder to create targeted popups and sticky bars. Creating a sticky bar is as simple as adding or moving primary elements like text boxes, page sections, CTA buttons, social widgets, and forms.

Unbounce's gallery contains 100+ fully customizable templates for creating beautiful landing pages. These landing page examples show how visually appealing landing pages can be, and you can build one with Unbounce. You will find an appropriate template no matter what type of campaign you intend to run. 

With Real-Time Conversion Analytics, users can keep track of the key metrics of their Unbounce landing pages in the in-app reporting dashboard. The metrics include conversions, conversion rates, and traffic. 

Lightning-Fast Page Load Speed

Users do not have to think about their landing pages' speed and web performance. Every landing page built with Unbounce complies with Google's best practices. Adding SVG graphics and embedding videos do not slow down the landing pages.

And the Auto Image Optimizer feature offers image compression settings, allowing users to optimize images without leaving the platform. 

Unbounce also uses Accelerated Mobile Pages (AMP)—a Google-backed feature to create landing pages that load almost instantly. Fast loading speed results in higher engagement and boosts conversions. 

2. Features of the Optimize Plan

The Optimize plan comes with all the features available with the Launch plan, plus some more. Here are the features that characterize this plan: 

  • Up to 30,000 unique visitors per month
  • Up to 1,000 conversions per month
  • Five domains
  • Unlimited users
  • Dynamic Text Replacement
  • A/B Testing
  • Visitor Attributes
  • Time-to-Learn
  • Smart Traffic Reports 
  • Conversion Mapping

Unbounce has developed another brilliant method— dynamic text replacement— to boost your landing page conversion rates. Using the fully customizable templates, you can create copies so that all your visitors do not see the same copy.

The text in your popups and sticky bars automatically match your visitor's search terms. You can also turn any image, link, or button on your website into a popup or lead generation form.

While the Launch plan allows only two users, the Optimize plan allows unlimited users. So if you plan to expand your operations soon, starting with the Optimize plan instead of the Launch plan may be good.

For marketing campaigns, A/B testing is an immensely useful tool. This landing page software has made A/B testing simpler than ever. With a few clicks, you can easily split traffic between multiple versions of a landing page, sticky bar, or popup and see which version performs better.

More Traffic, More Conversions

This builder offers sophisticated features such as visitor attributes, conversion mapping, traffic insights, and traffic reports for driving traffic. Unbounce collects conversion data and uses it to make your marketing campaign more effective.  

Unbounce analyzes factors such as geolocation, device type, timezone, operating system, and browser to provide visitor attributes.

The whole point of Smart Traffic is to improve conversion optimization by eliminating the need for a one-page-fits-all approach. Smart Traffic starts learning about your landing pages from the very beginning and gets better with time. 

Based on conversions on different variants of your landing page, the platform identifies conversion rates and patterns, making it easier for you to optimize the page for better results.

Smart Traffic reporting offers insights into your landing page's variants and traffic segments, allowing you to know what to focus on to improve conversions. If a particular variant does not perform well, the feature suggests deactivating that variant so that you can invest your resources in high-performing variants.

 3. Features of the Accelerate Plan

In terms of the features, there is almost no difference between the Optimize and the Accelerate plans. The only additional feature available with the Accelerate plan is Advanced Targeting & Scheduling, which we will discuss soon.

The Accelerate plan differs from its previous tier only in terms of the number of conversions, traffic limits, and domains. The plan is characterized by the following: 

  • 2,500 conversions per month
  • 50,000 unique visitors per month
  • Ten domains
  • Advanced Targeting & Scheduling

The Accelerate plan is designed for rapidly growing medium-sized businesses, and its strength lies in its scalability. Once you have defined your personal branding and reached a sizable audience, the Accelerate plan can help you scale quickly. 

With this plan, you can use up to 10 domains for your campaigns and therefore target diverse groups of people.

The Accelerate plan will appeal to you if you run multiple campaigns for multiple products and services that are radically different. 

Advanced Targeting and Scheduling is a feature that offers flexible and sophisticated options for showing or hiding sticky bars and popups, including cookie, referral, and geolocational targeting.

That means you can command this landing page software to show or not show certain sticky bars and popups to visitors from certain countries, regions, or cities. 

When you use the Advanced Targeting feature, Unbounce recommends targeting by country because this approach yields the most accurate results.

 4. Features of the Concierge Plan

Concierge is the most expensive of the four Unbounce plans, and understandably, it comes with everything this platform has to offer. With this plan, Unbounce offers the same features as the Accelerate plan; the difference is in the number of conversions, unique visitors, and domains. To be specific, here they are:

  • 5,000+ conversions per month
  • 100,000 + unique visitors
  • 25+ domains

Unbounce understands that large-scale eCommerce requires expert support and flexible limits and has designed this highly flexible package.

With this plan, you can access a dedicated team with a customer success manager and a Launch specialist. These people have decades of experience in conversion marketing, so you can expect them to walk you through the messy process of creating landing pages and managing them. 

Unbounce Alternatives 

1. Instapage

Best Unbounce Alternative for Lead Generation and Paid Advertising

Instapage- Instapage is where conversions happen

Instapage has a stellar reputation as a conversion intelligence platform and offers everything you need for creating and optimizing landing pages. 

The platform has two plans: Building and Converting. The Building plan costs $149 per month if billed annually and $199 per month if billed monthly. The Converting plan is a custom plan, the price of which depends on your unique needs. The platform offers a 14-day free trial. 

Instapage is remarkably convenient for users who need to collaborate on landing pages. The platform offers an on-page collaboration feature that allows multiple users to collaborate on a single page. 

One great thing about Instapge is that it does not limit the number of conversions—regardless of your chosen plan. In this regard, the platform has the edge over most of its competitors, including Unbounce. While Instapge is expensive, it can be a great option for businesses with high conversion rates.

2. Leadpages

Best Unbounce Alternative for Small Businesses

Leadpages- Turn Clicks into Customers

Just like Unbounce, Leadpages has stood the test of time. The platform was founded in early 2013 and has established its position as a go-to landing page builder for many small and medium-sized businesses. 

There are only two Leadpages plans: Pro and Standard. They cost $74 and $37 per month when billed annually and $99 and $49 per month respectively if billed monthly. 

For users with zero technical skills, Leadpages is more convenient than Unbounce. A user with no technical skill can expect to build a landing page with Leadpages’ user-friendly builder in just a few hours. When it comes to customization, however, Unbounce provides more flexibility. 

In terms of look and feel, Leadpages wins. The platform has a huge gallery of templates, and you can sort them by conversion rates.

There are some useful conversion tools such as Leadmeter and alert bars. You can easily find and store lead information in the Lead Library. 

With this landing page platform, you can build a website under the same roof. If your operations need a website in addition to a landing page, you can’t go wrong with Leadpages. 

3. Landingi

Best Unbounce Alternative for Beginners

Landingi- The fastest, easiest way to build high-converting landing pages

Thanks to its affordability and user-friendliness, Landingi has appealed to small businesses as one of the best landing page builders. Newbies with small budgets and no technical skills find this platform very convenient. 

There are four Landingi plans: Core, Create, Automate, and Agency. If you pay annually, the plans cost $29, $65, $89, and $109, respectively. And if you choose to pay monthly, they cost $35, $79, $109, and $129, respectively. 

Attractive temples, an easy-to-use builder, and great customer support are some great aspects of this platform. 

While Unbounce has a longer list of features, Landingi’s strength lies in its simplicity and affordability. If you want a simple but efficient landing page platform, feel free to choose Landingi.  

4. Sendinblue

Best Unbounce Alternative for Users Who Need an All-in-One Marketing Solution

Sendinblue- Provide a more targeted visitor experience

Sendinblue is known as an all-in-one marketing platform that comes with a user-friendly landing page builder. It’s recognized as one of the smartest marketing platforms for growing businesses. 

There are four plans: Free, Starter, Business, and Enterprise. The free plan has some features for email marketing but not for building landing pages. 

The three premium plans start at $25, $65, and $1,000 per month. 

Sendinblue is an email marketing platform, sales CRM, and landing page builder rolled into one. If you need to include an email marketing campaign in your operations, Sendinblue is a better option for you. 

As a campaign management and marketing automation tool, Sendinblue beats Unbounce in terms of automation. The bottom line is, Sendinblue is great for users who need more than just landing pages. 

Unbounce Pricing FAQ

How much does Unbounce cost?

Unbounce has a pretty straightforward pricing model. There are four Unbounce pricing plans, namely Launch, Optimize, Accelerate, and Concierge, that cost respectively $81, $122, $203, and $518 per month when billed annually and $90, $135, $225, and $575 per month when billed monthly. That means you can save 10% if you choose to pay upfront for a year. 

Is Unbounce worth it?

Unbounce is a user-friendly landing page builder that can help businesses increase conversions. While Unbounce is expensive and has no free plan, the platform provides great value for businesses of all types and sizes.

Given the wide range of features available with even the entry-level plan, it's understandable that the platform’s main targets are medium to large businesses. There are four Unbounce pricing plans, and the starting price is $81 per month. Regardless of your chosen plan, you have access to fully customizable templates and can create unlimited landing pages.  

Is there a free version of Unbounce? 

Unbounce has no free plan but offers a 14-day free trial, which you can cancel anytime. The free trial gives users full access to the plan's features.

Next Step: Choose the Right Unbounce Pricing Plan

Unbounce has straightforward pricing plans, offering plans for businesses of all sizes. While there is a free trial, you must be careful about choosing the plan because you will need to subscribe once the free trial has ended. 

If you are going to build your first landing page, get started with the Launch plan. And if you are running your operations on a relatively large scale, see the features of the Optimize, Accelerate and Concierge plans and choose one that fits your needs.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.