Webflow Pricing – Which Plan is Right For You in 2022?

Updated Dec 6, 2022.
Webflow is a great ghoice for total design and Content Layout Customization with Zero Coding

Founded in 2012, Webflow has emerged as one of the best website builder tools. With this web-based tool, you can design, build and launch responsive websites without any knowledge of coding. Whether you are a newbie or professional, you are going to like this amazing design platform.

With that said, many people interested in Webflow find the platform’s pricing a bit confusing. The goal of this post is to remove that confusion and help you choose the right plan. Read on to learn everything you need to know about Webflow pricing.

Webflow Pricing Plans Comparison

Webflow has two different categories of plans: Site plans and Account plans. Site plans are for singles, published websites and Account plans are for agencies and freelancers who need multiple sites.

Site Plans

Site plans are intended for a single website—whether it is a business website, blog or online store. These plans are divided into two categories: non-Ecommerce Site plans and Ecommerce Site plans.

First, let’s take a look at the Website plans

Webflow Website Plans
  • Basic: The Basic plan is intended for a simple site without a CMS. When paid annually, it costs $12 per month. And when paid monthly, it costs $15 per month. This plan may be a pretty good choice for a personal website
  • CMS: Suitable for a content-driven site, this plan costs $16 per month if paid annually. And if you pay monthly, the plan costs $20 per month.
  • Business: This plan is suitable for websites that receive up to 1 million monthly visits. When billed annually, this plan costs $36 per month. And when billed monthly, it costs $45 per month.
  • Enterprise: This is a custom plan with exclusive features. The price depends on the unique requirements of your site.

And here are the Ecommerce plans

Webflow Ecommerce Plans
  • Standard: The Standard plan is suitable for a small business website, and the price is $29 per month if you pay annually. And if you pay monthly, the plan costs $42 per month.
  • Plus: The Plus plan is for mid-sized businesses, and the price is $74 per month when billed annually. It costs $84 per month when billed monthly.
  • Advanced: Intended for large-scale online businesses, the Advanced plan costs $212 if you pay annually. And when billed monthly, the price is $235 per month.

Account Plans

Webflow’s Account Plans are suitable for agencies or freelancers. These plans are divided into two categories: Individual plans and Team plans.

First, let’s see the Individual plans:  

Webflow Individual Plans
  • Starter: This is a forever free plan that allows you to get started with Webflow without spending a penny. No credit card is required for this plan.
  • Lite: If you pay annually, the Lite plan costs $16 per month. The price is $24 when billed monthly.
  • Pro: The Pro plan is suitable for active freelancers, and it costs $35 per month when billed annually. And if you pay monthly, it costs $42 per month.

And here are the Team plans that allow you to use a shared dashboard and work collaboratively: 

Webflow Team Plans
  • Team: If you work on projects that require collaborators, the Team plan is for you. This plan allows 2 seats per team. When billed annually, it costs $35 per person per month. The price is $42 per month when billed monthly.
  • Enterprise: This is a custom plan. The price is determined by your unique requirements.

Overview of Webflow Features

Site Plans 

As we have already stated, Site plans are divided into two categories: Website plans and Ecommerce plans. 

First we will discuss the Website plans. There are four plans in this category: Basic, CMS, Business, and Enterprise. The following features are common to all these four plans: 

  • Backups & versioning
  • Advanced SEO controls
  • Password protection
  • Built-in security and SSL
  • Fast loading speeds
  • Immediate scaling

 The first plan, Basic, has the following unique features:

  • 25,000 monthly visits
  • 100 form submissions per month
  • 50 GB CDN bandwidth

CMS, which is the second plan, comes with the following unique features:

  • 100,000 monthly visits
  • 2,000 collection items
  • 1,000 form submissions per month
  • 200 GB CDN bandwidth
  • 60 API requests per minute
  • 3 content editors

The unique features of the Business plan are as follow: 

  • 500,000 monthly visits
  • 10,000 collection items
  • 2,000 form submissions per month
  • Global CDN
  • 10 content editors
  • 120 API requests per minute
  • 400 GB CDN bandwidth

The Enterprise plan, which is a custom plan, offers custom features exclusively designed to meet your requirements.

Now we will focus on the Ecommerce plans. If Ecommerce is what you are passionate about, Webflow has a lot to offer. 

Here are the features that are available with all three Ecommerce plans:

Design:

  • Custom shopping cart
  • Custom checkout
  • Email customization
  • Custom product fields
  • Integrated CMS for blogs

Payments: 

  • Stripe powered payments
  • Apple Pay and Web Payments
  • Automatic tax calculation
  • PayPal support

Marketing: 

  • Google Shopping integration
  • Facebook and Instagram integration
  • MailChimp integration
  • Google Analytics integration
  • Custom code

Management:

  • Configure manual shipping rules

Here are the unique features of the first plan, Standard:

  • 500 items
  • 2% transaction fee
  • 3 staff accounts
  • $50K yearly sales volume

The Plus plan comes with the following unique features:

  • 1,000 items
  • 0% transaction fee
  • 10 staff accounts
  • $200K yearly sales volume

If you are ambitious about your Ecommerce website, the Plus plan may be a good option for you. 

And here are the unique features of the third plan, Advanced:

  • 3,000 items
  • 0% transaction fee
  • 15 staff accounts
  • Unlimited sales volume

Account Plans

Account plans are divided into two categories: Individual plans and Team plans.

Individual plans offer three options: Starter, Lite and Pro. And Team plans offer two options: Team and Enterprise.

The following features are available with all Account plans:

  • Unlimited hosted projects
  • Interactions and animations
  • Client billing
  • 3D transforms
  • 100+ responsive templates
  • Global swatches
  • Flexbox & CSS Grid
  • Custom fonts
  • Reusable symbols

Here are the unique features of the Starter plan, which is free:

  • 2 projects
  • Free staging

The Starter plan provides you with the basic features to get started with Webflow. You can create a basic website. However, with this plan you cannot transfer the site to a client or export the code.

The Lite plan, which starts at $16 per month, comes with the following unique features: 

  • 10 Projects
  • Enhanced staging
  • Unlimited project transfers

This plan is for users who are willing to pay for using the platform and want to build websites for clients. 

The Pro plan offers the following unique features:

  • Unlimited projects
  • Site password protection
  • White labeling

If the Lite plan is no longer enough for your Webflow projects, you are going to need the Pro plan. If you are creating a personal brand, you will find the white labeling features very useful. 

Webflow Projects
Source: Webflow

In the Team Plans category there are two options: Team and Enterprise.

The team plan is suitable for those who are running design studios or agencies that require multiple collaborators. And the Enterprise plan is for those who are running their businesses with a focus on real prosperity, and need a custom solution.

Here are the features of the Team plans:

  • All features from Pro plan
  • Unlimited projects
  • Enhanced staging
  • Client billing
  • Code export
  • Site password protection
  • White labeling
  • Team dashboard

Pros of Using WebFlow

Webflow has a completely free plan, but this is not the only good thing about the platform. In fact there are a host of other strong reasons to choose Webflow. Here are some of the advantages:

1. Plenty of Features

Thanks to its drag-and-drop builder, Webflow makes it super easy to build interactive and visually appealing websites. With this tool, you can build an amazing website without any coding skills.

WebFlow Features
Source: Webflow

Webflow supports Ecommerce and content management systems. With this tool, launching your website is easy and fun. The websites you design are also SEO-friendly, because Webflow offers advanced SEO controls.

Webflow offers more than 100 responsive templates. The REST-based API allows you to add, update or delete items easily.

2. Plan Flexibility

One of the best things about Webflow is that it offers plenty of plans to choose from. The free plan is free forever, and with this plan you can create two projects and publish them on webflow.io.All Ecommerce plans come with advanced marketing features. Site plans offer four Website plans and three Ecommerce plans. Whether you want to launch a simple blog or a complex Ecommerce site, chances are that you will find a plan that perfectly meets your requirements.

3. Security

Webflow has always taken security very seriously. No matter which plan you choose, you will get a free SSL certificate, and backup and versioning. Webflow’s built-in security features also include:

  • SSO capabilities with G Suite
  • Two-factor authentication
  • Role-based permissions

Webflow uses Stripe, which is a highly secure payment processor. The platform’s huge popularity is largely indebted to these advanced security measures.

4. Ease of Use

Webflow’s website builder comes with plenty of web design features that are easy to use. You do not need any knowledge of coding to use these intuitive features.

The drag-and-drop tool is intended for users with no technical knowledge of website building. The editor has a simple interface, with the menu at the left.

The tool allows you to select and customize an element easily. This web-based tool supports more than 2,000 fonts, and allows you to upload custom fonts. 

WebFlow Ease of Use
Source: Webflow

The customization feature is not a basic one.  In fact, it allows you to create highly complex customizations. 

Webflow has been able to offer plenty of features while keeping the tool very easy to use. And these are default features, which means you do not have to install plugins.

5. Lots of Templates

Webflow has a collection of 100 mobile responsive templates. The platform’s code-free editor makes it very easy to customize these templates.

Some of the best templates are premium, but the free ones for Ecommerce, business and CMS are pretty good.

Chances are that you will be able to choose the right template for your site just by looking at the templates.

And when making a responsive site, you will love the templates. 

6. Great Response and Uptime

Webflow is known for its fast speed, and has a really good uptime.

Webflow is trusted by some high-profile clients, because the platform always delivers excellent performance.

The platform offers a 99.99% uptime guarantee, but for this you will have to get a relatively pricey plan. 

With that said, you can enjoy a 99.99% uptime without paying a guarantee. Webflow has an infrastructure that ensures consistent, fast speed. This is one of the reasons why some wildly successful bloggers are using Webflow. 

WebFlow Response
Source: 5fourdigital

For fast speed, all plans come with CDN. And the advanced plans come with advanced global CDN. If you anticipate a steady growth of your site, you need an advanced global CDN.

7. CMS Support

Webflow has a flawlessly integrated content management system. Most other website builders offer fewer CMS features than Webflow.

Webflow’s CMS is also easier to use and more powerful. It allows you to create a blog post quickly, review it, and manage other content

By providing in-depth video tutorials, Webflow makes it even easier to understand its CMS.

8. Ecommerce Features

When it comes to Ecommerce designing, Webflow offers good support. In its editor, Webflow offers advanced customization features for Ecommerce stores. 

The process of setting up your store requires just a few minutes. And to do it, you do not need any knowledge of coding. Ecommerce features also include marketing tools that can help you expand your business. If you are running your business with a focus on attaining abundance, you will like these features. 

9. Great Customer Support

Good customer support is a hallmark of Webflow. The platform offers a wide range of resources to help you in case you get stuck. 

There is a forum that can help you in many ways. Users are always discussing technical things, and these discussions are very helpful.

You can also use Webflow University, which is a rich knowledge base. The platform also provides customer support via email. The people at the help desk typically respond in a few hours.

Cons of Using WebFlow

It is true that there are plenty of good things about Webflow, but the platform has some drawbacks as well. Here are some of them:

1. Limitations with Code Customizations

Webflow’s drag-and-drop options work pretty well. But if you want to change code, you will not find things convenient. Webflow offers limited code level customizations.

WebFlow Limitations with Code Customizations
Source: University.webflow

With editor customizations and predefined templates, you will not have any issue. But you will be less than happy with this platform’s limitations with code level customizations

There is another issue. Your site’s code can be exported via download, but it cannot be imported into Webflow.

2. Plans are a Bit Confusing

Webflow offers plenty of plans, but some users find these plans a bit confusing.

At first, Webflow pricing may seem unnecessarily complex. Some website builders and online store builders offer fewer plans, but those plans are easier to understand.

Choosing the right plan is hard, partly because of the availability of so many plans.

3. Steep Learning Curve

Webflow offers plenty of features, and more features can mean a steep learning curve for some users. If you are a new user, you may not find it super easy to use Webflow’s editor.

However, while the learning curve is a bit steep, it is manageable. The platform has some video tutorials and other resources that ease the learning curve. So, if you are willing to learn, you will not take a lot of time to learn how to use Webflow.

Best Alternatives to Webflow

Webflow is one of the best website builders. But if you are still unsure if this tool is the best option for you, consider the alternatives. Here are three of the best alternatives to Webflow:

1. Wix

Best Webflow Alternative for Creatives and Small Businesses

Wix is the Best Webflow Alternative for Creatives and Small Businesses

Wix is one of the most well-known website building tools, and a strong competitor of Webflow. Powered by unique ADI software, this tool is basically intended for non-designers. This platform’s popularity is mostly indebted to its affordability. This Wix pricing guide explains the plans. 

Wix has a drag-and-drop editor which is easier to use than that of Webflow. This is an all-in-one solution, which means it allows you to design your website, register a domain, and host your site.

Wix offers a host of apps, templates, and integrations. The platform has both free and paid templates.

Wix is one of the best website builders for small businesses, and may be a better alternative to Webflow for you. 

2. Squarespace

Best Webflow Alternative for Creating Professional Websites

Squarespace is the Best Webflow Alternative for Creating Professional Websites

This is another great template-based website designer for both professional web designers and DIYers.

Squarespace has pretty straightforward pricing plans. The platform has an intuitive editor and many beautiful pre-made templates. This is also an all-in-one solution that includes website builder, domain registration, logo maker, hosting, and even email marketing.

Squarespace’s templates are not only beautiful but also responsive. You can create an amazing website without much design customization. Many of the templates are more visually appealing than those of Webflow.

In terms of customer support, Wix has an edge over Webflow.

And Squarespace’s learning curve is not as steep as that of Wix. Any non-designer can easily figure out how to use the editor.

3. WordPress

Best Webflow Alternative for Building Personal Websites and Blogs

WordPress is the Best Webflow Alternative for Building Personal Websites and Blogs

WordPress is the most popular open-source CMS out there. In fact, this platform powers about 40% of the internet.

The best thing about WordPress is that you can create just about any type of website with it. The possibilities are literally limitless. WordPress supports numerous plugins and third-party themes.

As a blogging platform, WordPress is definitely better than Webflow. Every website you build with WordPress will have blogging capabilities.

WordPress has more than 50,000 plugins. So, no matter what type of integration you need, you will find it.

WordPress is also more budget-friendly than Webflow. You do not have to pay for the WordPress software. To get started, you just have to pay for the domain and hosting.

Webflow Pricing FAQ

How much does WebFlow cost?

Webflow has many different plans for all types of websites. Pricing ranges from $12-$212 per month, billed annually.

The plans are divided into two main categories: Site plans and Account plans.

For non-Ecommerce Site plans there are three predetermined plans: Basic, CMS and Business that respectively cost $12, $16 and $36 per month when billed annually. There is also a custom plan.

In the Ecommerce plans category, there are three plans: Standard, Plus and Advanced that cost $29, $74 and $212 per month respectively, when billed annually.

In the Account plans category, there are two types of plans: Individual plans and Team plans.

There are three Individual plans: Starter, Lite and Pro.

Starter is a free plan. The Lite and Pro plans cost $16 and $35 per month respectively, when billed annually.

And there are two Team plans: Team and Enterprise. The Team plan costs $35 per person per month when billed annually. And the Enterprise plan is a custom plan.

Is WebFlow any good?

Webflow is not among the cheapest website builders out there, and its editor is not the easiest to use. However, the platform’s strength lies in its design. It allows you to customize to your heart’s content, and the procedure does not require any knowledge of coding.

This accessibility makes Webflow wildly popular among DIYers. The platform has well-designed and mobile-optimized templates for a wide range of industries.

Can I cancel my WebFlow plan?

Yes, you can cancel your Webflow plan. The procedure is pretty straightforward.

Just go to your Webflow account and then Account Settings. Then find the “Billing Info” tab and select it. At the bottom of the page, click “Cancel Plan”. After that, to confirm the cancellation, provide a reason.

Is there a money-back guarantee?

Webflow generally does not provide refunds. If you can cancel a plan, account credit is not automatically issued for unused time. However, in some cases, you may be eligible for a refund. 

You can cancel your plan and ask for a refund. The people at the help desk will let you know whether you are eligible. Please note that you will have to get in touch with customer support within 30 days of your recent credit card charge.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.