Best White Label Website Builders 2023: Top 11 Platforms
Developing and managing a quality e-commerce platform is cost-effective with white labeling. We’ve compiled the best white label website builders, starting with the top five below:
HubSpot CMS Hub
The best white label website builders are highly sought-after by web agencies and freelancers working in graphic design. It’s different from the standard website building software that shows the company’s branding on a site. Instead, a white label site builder allows professionals to place their own branding on the site.
White label solutions are ideal for site builders or resellers who want to make a name in a particular industry. To help you get started, we’ve compiled a review of the best white label website builders.
This guide will review the top white label website builders and what you need to know to launch your site.
What is a White Label Website Builder?
When a product is sold to another individual or company to redesign to represent their brand, this is white labeling. Thus, a white label website builder provides site building services, but it only shows your own branding and information, not the website builder’s branding.
Usually, websites have the trademark or ads of the website builder's company, so you can tell that another company runs the website. But with a white label website builder, your potential customers will believe that the site is run by the company and not a third-party website builder. The site will have your own logo, custom domain, and brand content.
Many businesses use white label solutions rather than branded website builders to launch a unique brand cost-effectively. It provides strong branding for those who want to build and launch their website quickly. You can develop and launch a website with only your brand and business information with a website builder.
Best White Label Website Builders in 2023
Here are the best white label website builders.
Squarespace is a white label website builder that allows creatives and beginners to create and launch their site, even with little to no technical ability. To access the white label website development features, you must join Circle. The Circle program gives you access to different kinds of tools, educational components, community support, and web design perks.
There are also Circle events, which give you collaboration opportunities and a detailed forum. You can communicate with other designers and exchange ideas on website building. The site builder is ideal for small businesses, too, so you can quickly launch email campaigns and take advantage of SEO tools and built-in analytics.
Drag-and-Drop Squarespace Editor
Squarespace has gradually improved its user experience over the years. The site builder uses a drag-and-drop interface, although it is more section-based. Although it takes a while to understand the sections, it's easy when you get the hang of it. The interface is also modern and clean.
If you're part of Circle, you will enjoy comprehensive community support and trial periods of up to six months. The community offers discounts on new sites, early release notes, support for beta tests, organized calendars, and global recognition. A wide range of features accompanies this community.
When building your website with Squarespace, you can access different templates. The templates are adjustable, so you can easily replace images, enter text, add and delete sections, and manage multiple pages simultaneously on the control panel. If you don't want the templates to distract you, you can go for a blank page and design from scratch.
Seamless Social Media Integration
Squarespace easily integrates over twenty social media platforms, including Twitter, Facebook, Instagram, and YouTube. You can also sync your site with Dropbox to easily access photo collections or import your content from Instagram and Twitter. Moreover, you can host your podcast on your Squarespace website and publish it to Apple and Spotify.
- Mobile-Friendly Websites
- 100+ Templates
- Free Custom Domain
- Unlimited Bandwidth
- 2 Contributors
- Ecommerce Functionality
- Unlimited Products
- 3% Transaction Fees
- Custom Code (CSS & JS)
- Unlimited Contributors
- 0% Transaction Fees
- Point of Sale
- On-site Checkout
- Product Reviews
- Facebook and Instagram Selling
- Abandoned Cart Recovery
- Advanced Shipping
- Advanced Discounts
- Subscription Selling
- Commerce APIs
Squarespace offers affordable plans, and you can decide to pay annually or monthly. With the annual billing, you save up to 30%. The cheapest plan is Personal and offers unlimited bandwidth, SEO features, and video storage. Circle membership is free for agencies and freelancers, but you must meet specific standards to get accepted.
Best Feature Rich Option
Wix is a top-notch white label website builder that allows you to create custom websites without knowing any code or hiring web agencies. The tool offers hundreds of templates and tools that will enable you to build a site and start selling online through your site. With scalability, you can use Wix for personal online portfolios and small business sites by combining the best features for beginners.
Regarding white label solutions, Wix allows you to become an affiliate and earn money on your website. On the other hand, you can join the Wix partner program and use your own branding on the site. If you're looking for a white label website builder to do all the work for you, Wix is the ideal choice. For a web agency owner, you can join the Wix Partner Program and get incentives when creating your client’s sites.
Convenient for E-commerce
Wix is the ideal white label site builder for anyone starting an e-commerce business. You can sell unlimited products, including services and physical and digital items. The site allows you to create discount codes, manage your store with the mobile app and control panel, and offer full control over your shipping options.
Highly Specific Templates and Flexibility
There are over 800 templates on Wix, all of which have been professionally designed. Although you can't switch templates once you launch your site, the templates are precise regardless of your company’s style. All the templates are mobile responsive, too, ensuring your website will adjust automatically on tablet and mobile screens.
Wix is an ideal choice for those who have never used a website builder. With the drag-and-drop interface, you don't need any coding skills. You can choose between Wix ADI and Wix Editor. The former will design your website for you after you answer some questions, while the latter allows you to create with drag-and-drop functionality.
Wix Partner Program
The partner program offered by Wix ensures you get points as you build a website for a client. The program also provides exclusive benefits for scaling your company and tools like client feedback, a client billing service, and custom branding. Wix partners are given a backend system for developing their websites.
- Custom Domain
- 1GB Bandwidth
- 500MB Disk Space
- 24/7 Support
- Free Custom Domain
- No Wix Ads
- 2GB Bandwidth
- 3GB Disk Space
- Unlimited Bandwidth
- 10GB Disk Space
- SEO Booster App
- Visitor Analytics App
- Priority Customer Support
- 35GB Disk Space
- Professional Logo
- Lead-Capture Forms
Although you can use Wix for free, the white label features are only available on paid plans. The white label plans start at $8.50 monthly, with a free domain and no ads on your site. If you want to join the Wix partner program, you must contact the company and give them your business details. All plans come with a 14-day money-back guarantee.
Best for Online Stores
Ecwid stands out from other website builder software like Shopify, BigCommerce, and Squarespace, as it enables you to integrate an online store into your existing business website or online presence. The white label site builder allows clients efficiently manage their online stores and has a fast turnaround time for building your store.
The Ecwid white label program gives you a widget to add to an existing website or social media profile. Wherever you add this code, your online store will be displayed along with your site. If you're expanding your small business to include an online store, this will be most helpful. There is a free plan if you have a few products to sell.
Seamless Point-of-Sale Functionality
Ecwid comes with different POS features, so you can sell in physical locations aside from online. You can go for the mobile POS by downloading the app and connecting it to PayPal or Square. Ecwid allows you to use receipt printers, full-size card readers, cash drawers, tablet stands, and more if you need more POS features. The platform supports over 50 payment providers.
Create Multilingual Stores
If you're targeting a global audience, Ecwid allows you to create multilingual stores instead. Your storefront can be translated into 53 different languages, a step up from many competitors. The white label website builder will detect the visitor's language based on their IP address.
If you’re an Ecwid partner, you can customize the website builder platform to meet our branding requirements, pricing plans, and billing schedule. You can join different programs depending on whether you’re reselling, referring, or building an app.
Amazon Powered E-Commerce Hosting
The e-commerce hosting on Ecwid is driven by Amazon. You don’t have to worry about unclear hosting fees, software updates, and store speed. Also, your store can be combined with another custom site or site builder.
Ecwid offers a free plan if you're not selling many items. For larger stores, you can opt for the paid plans, starting at $15 but $12.50 when you're on the annual plan. With the yearly billing, you get a 17% discount. Ecwid allows you to upgrade your plan whenever. As for the white label program, you can choose the Silver or Gold membership plans, which cost between $299 and $899. The plans come with demo accounts, a partner dashboard, a white label option, and regular customer support.
Best for Easy Site Management
HubSpot CMS Hub is another one of the best white label website builders, ideal for marketers and content-focused web pages. HubSpot is a famous player in the marketing and sales industry, known for its wide range of tools. The website builder helps you hone your marketing, customer service, sales, and operations and comes with free CRM.
But, keep in mind that the CMS Hub does not require coding or traditional templates for making custom websites. Instead, it is operated with HubL, their custom code. Although it's not hard to learn, it can discourage those looking for something more familiar.
Built-in Customer Service Integrations
As the CMS Hub is a customer service management system, it's not surprising that the website is ideal for communication and keeping information on your customer base. The CRM will record every interaction you have with customers. You can easily manage customer messages and requests, build a help page, and manage leads.
HubSpot CMS Hub makes it easy to check analytics and manage your site even after launching your white label website. You can check search engine rankings, website traffic channels, time and number of sessions, and more. With this data, you can measure how your pages are doing and use that to enhance your site.
HubSpot CMS Hub also handles all your SEO needs. The white label website builder will rank, analyze and check all the algorithms for you. The hub comes with integrated tips and coaching, so you can tweak your site based on Google requirements.
Seamless Ad Management
You can efficiently run and manage your advertisements using HubSpot CMS Hub. The convenient navigation bar lets you quickly find what you're looking for. The toolbar is designed similarly to the Google Analytics functionality.
Read more about Hubspot pricing
HubSpot CMS Hub offers four payment plans, including a free plan. The paid plan starts at $23 per month, but you can save up to 10% when you commit to the annual plan and pay the upfront fees. All the paid plans come with storage for up to 15 million contacts and one-to-one technical support. The plans provide free tools for marketing, customer service, sales, and operations.
Best for Single Page Layouts
Another top-notch white label website builder software on our list is Strikingly, which allows you to get your single-page site online within a few hours. If you want an essential web presence online, like a landing page or a single page to let people know about your brand and how to contact you, Strikingly is the ideal choice.
Regarding its white label solution, Strikingly provides users and agencies with a reseller program that allows freelancers to build landing pages and online stores. Clients are provided access to reseller tools and an editor suite. Keep in mind that the reseller control panel has branding for Strikingly, so you won’t be able to delete the Strikingly design.
The white label website builder is compatible with mobile devices, offering you a responsive design. The mobile site features easy navigation and touch-friendly menus for the end user. You can edit the mobile site separately from the desktop site too.
Wide Range of Web Design Tools
Strikingly features different web design tools and convenience. By simplifying site design, beginners get full control of their website by adding other elements based on the theme. Strikingly is a fantastic choice for freelancers and agencies that want to generate quick profits.
Photo Online Storage
You don't always have to upload images from your device when using Strikingly. The website builder allows you to upload and store images in its online storage. You also get access to a stock photography library with millions of images.
Strikingly has tens of website templates for designing your website in business, portfolio, and personal categories. Before going live, you can always switch to another template and see a preview of how the template will look.
- 190+ Mobile-Friendly Templates
- 1GB Storage
- 50 GB Bandwidth
- Sell One Product
- 24/7 Chat Support
- 3 Sites (100 pages max)
- 20GB Storage
- Unlimited Bandwidth
- Up to 300 Products
- 2% Transaction Fees
- 5 Sites (100 pages max)
- 100GB Storage
- Unlimited Products
- 0% Transaction Fees
- Priority Customer Support
Strikingly offers affordable pricing plans, starting at $12 per month. You can also opt for the free plan. The subscription plans are highly flexible, too, as you can decide to pay yearly, every two years, three years, or five years. With the five-year billing, you can save up to $528. All plans come with a 14-day free trial too. The price of your white label solution depends on how many sites you will build. Resellers need to have at least 20 sites to join the program.
Best Free Option
Weebly is a popular white label platform with a beginner-friendly structure and affordable plans. The free plan is especially very generous, appealing to those launching their site on a budget. This is a good option if you need a reliable white label solution with a wide range of integrated tools.
The Weebly Designer Platform gives you access to the back-end editor and offers templates and hosting for free. You will have to pay more as your site grows, but the prices are affordable. Weebly will charge your clients higher fees, so you get more profit. The company features a custom client portal, shared admin access rights, and client permissions for managing working relationships.
Weebly App Center
One of the main features of using Weebly is the app center, where you can find and download free and paid apps. The apps are easy to download with just one click and instantly integrate with your website. The apps are categorized into e-commerce, marketing, communication, and social and site tools.
Weebly features an advanced website builder and other features on the WebPro subscription service. This includes unlimited hosting and free SSL certificates that you can use to create branded websites.
Solid E-commerce Plan
Another highlight of Weebly is the e-commerce features. You can sell on the free plan or upgrade to the paid plan for a more professional store. You get a shopping cart, quick shop, in-store pickup, items, and inventory management in the basic plan.
Reliable Marketing Tools in Weebly Promote
You can easily take care of your email marketing needs with Weebly Promote. This is a newsletter tool that makes marketing easy and effective. Weebly Promote will also sync with your Weebly website and comes with tools and reports for monitoring your marketing campaigns.
- 60+ Mobile-Friendly Templates
- Sell Unlimited Products
- SEO Tools
- Chat & Email Support
- No Weebly Ads
- Free Domain
- Unlimited Storage
- Phone Support
- PayPal Payments
- Request Reviews via Email
- Abandoned Cart Recovery Emails
- Priority Support
Read more about Weebly pricing
You can build websites without paying any money on Weebly, as the white label website builder offers a generous free plan. The other three plans cost between $5 and $25 per month. Remember that all plans are paid for annually and will come with a free domain. The Weebly Designer program is free, but you pay for hosting your website. As for the WebPro solution, it starts at $30 monthly. The plans allow you to launch a white label website with a small initial investment.
- Weebly comes with a generous free plan.
- Affordable premium plans with good value for your money.
- Wide range of SEO tools and guides.
- Reliable customer service.
- Easy to use and launch your site.
- Outdated templates and designs.
- Poor website optimization.
Best Attractive Templates
Duda is the ideal choice if you're looking for a visually attractive white label website builder. The tool is suitable for freelancers or a web design business that wants to build and launch websites for clients efficiently and quickly. Duda comes with convenient site management features for developing a professional site.
The white label program has excellent tools like site preview, store builder, and more. The URL of the tool will be under your brand name, and with the wholesale pricing plans to save money, you can access plenty of support and bandwidth. Furthermore, Duda has custom domain names and a detailed client login screen.
Packed with Design Features
As a design-focused website builder, Duda comes with many ways to personalize your website. There are over 100 font styles, a built-in photo editor, and widget creation. You can develop a tailored experience for your visitors.
Convenient E-commerce Tools
Duda comes with affordable e-commerce tools. The design aspect includes multiple product images, pre-designed product page layouts, and integrated storefront design. Duda offers sales tools like payment options, coupon codes, digital downloads, automatic tax calculations, product categories, and low stock notifications.
White Label Marketing
Duda comes with a wide range of resources and tools for marketing. Some resources include a lead-generating land page template, email header images, white label sales decks, a white label support portal, and white label handouts.
Client Management Suite
If you're creating white label websites for clients, Duda is the ideal choice. The tool has a convenient client dashboard and management suite that appeals to freelancers and web designers.
- 120+ Templates
- Unlimited Bandwidth
- Unlimited Storage
- Email Support
- Edit HTML and CSS
- 4 Content Editors
- Users Permissions
- Comments for 100 Users
- 4 Websites
- Build Custom Widgets
- 10 Content Editors
- Chat & Phone Support
Duda offers pricier plans, with the entry-level plan costing $19 per month. You can make a custom plan, too, if you're running a larger business. Duda comes with a 14-day free trial; no credit card is required. If you pay annually, you can save up to 25%.
- Duda offers a wide range of apps and widgets.
- Design-focused templates with various design tools.
- Simple and easy to use.
- Convenient marketing and e-commerce tools.
- Client management for freelancers and agencies.
- Limited creative freedom.
- No free plan.
Best for Quick Launch
Although Simvoly is a relatively new white label website builder, it's a super-easy tool with a drag-and-drop interface for setting your site up very quickly. The website builder provides more than design elements and SEO. Sales funnels are provided, and partner API or HTML knowledge is not needed.
Simvoly is the ideal choice for those who want to establish their store with Amazon functionality while maintaining their brand image. The website builder provides seamless Stripe and PayPal integration. Uploading product images, keeping track of inventory, managing promotions, and storing customer details are convenient on Simvoly.
Modern and Responsive Themes
Simvoly offers a wide range of themes for any type of business, whether you're running a business in photography, hospitality, design, or fashion. The website builder includes themes for personal websites too. All themes are responsive and optimized for mobile devices. They are easy to customize with the drag and drop functionality.
Easy Online Stores and Blogs
You can quickly sell your products online with Simvoly. The white label website builder has tools for tracking inventory and adding products. Every template includes a blog page for adding videos, images, and galleries.
AI-Powered Site Design
The website builder is fitted with the Magic Website Wizard, which uses artificial intelligence to create websites based on the chosen keyword. After describing the type of site you want, the Wizard will suggest a template and navigation style for you.
Simvoly comes with a convenient site analytics tool that allows you to track essential metrics. These include the keywords ranking, number of site visitors, and page views. You can set your meta title and description too.
Simvoly gets you started with a 14-day free trial on all its plans. The pricing plans are divided into websites & funnels, white label, and email marketing. The white label plans cost between $59 and $199, while additional monthly fees are billed annually.
- Simvoly features an intuitive user interface for beginners.
- Responsive web themes for desktop and mobile.
- Offers a free trial and affordable plans.
- Simvoly takes care of the maintenance, backups, and security.
- Allows you to add blogs to your business website.
- No email marketing tools.
Best for Collaboration
Next on our list is Ucraft, a powerful white label website builder with modern themes and slick options. The site builder allows you to password-protect your own website pages for safety and makes collaboration with others very easy.
The white label website builder allows you to create your own templates, set your own prices, and get paid monthly or annually. You can accept web design orders through Ucraft and charge clients for your services. Ucraft allows you to provide clients with accounts to log in and update their sites.
Easy to Use with Diverse Templates
Ucraft offers a wide range of templates for you, all of which are fully mobile responsive. With the focus on designs, the website builder favors high-quality images. If you don't want to use the templates, you can start on a blank canvas and use the design tools.
The white label website building tool has an SSL certificate on all websites. The certificate helps you process sensitive information and shows your visitors that your site is credible and reliable.
White Label Custom Solution
Ucraft allows you to integrate the white label website builder with the existing ecosystem. You can run a referral and affiliate program, become a domain reseller, and create custom elements and integrations.
Integration with Google Analytics
Rather than having an integrated analytics tool, Ucraft is integrated with Google Analytics instead. The analytics tool allows you to track bounce rates, visitor rates, and other website stats.
Ucraft comes with separate plans for personal and white label sites. The white label plan costs $69, paid monthly. You can purchase extra services like websites, shops, and unlimited features. On the personal plan, you are offered a 14-day free trial with no credit card required.
- Ucraft comes with in-built features for security and analytics.
- Free hosting on the Google Cloud.
- Offers a wide range of templates.
- All templates are mobile responsive.
- Reliable customer service and help center.
- Not ideal for complex websites.
- It's a bit complicated to use.
10. IM Creator
Best for Experienced Web Designers
IM Creator is a fantastic white label builder with unlimited bandwidth and storage. The site builder is one of the few options offering you e-commerce functionality without making you upgrade. There are many coding and CSS choices and areas to add your brand elements and logo.
Furthermore, you can access cPanel options and APIs and host your website yourself. You don’t need a lot of technical knowledge since there is a drag-and-drop editor, but the advanced features are better suited for those with experience using website builders. IM Creator comes with a mobile app where you can modify your website and hundreds of responsive templates.
Hosting and Email Options
IM Creator provides you with services for hosting and email. You can create your app and access tools for e-commerce and setting up forms. There is HTML5 editing allowed too, and full SEO support.
IM Creator offers unlimited resources on its affordable plans. These include unlimited storage and bandwidth from the entry-level plan, making it ideal for media-rich websites. You get access to the e-commerce tools without any upgrades.
Fully Responsive Templates
All the templates on IM Creator feature fully responsive designs that allow you to view your website on a mobile device. Aside from that, the IM Creator app will enable you to make changes directly to your site.
Create a Multilingual Site
IM Creator allows you to easily make as many copies of your website as possible in different languages, regardless of how many sites you want. This is offered without any extra costs. Rather than translating your site into a couple of languages, IM Creator enables you to host your website in different languages.
IM Creator offers a free plan targeted toward students, artists, and nonprofits. Aside from this, the paid plans start at $8 per month. If you want the white label plan, you should opt for the Unlimited Licenses and White Label plan, which costs $350 annually.
- IM Creator offers hundreds of responsive templates in different categories.
- You can modify your website elements without advanced coding.
- Different unlimited resources and e-commerce features.
- Ideal for media-rich websites.
- Allows for multilingual sites.
- No drag-and-drop functionality.
- Templates come with preset blocks.
Best Beginner-Friendly Option
Weblium is a solid white label website builder for those who need a no-frills tool. The beginner-friendly website builder comes with a drag-and-drop editor to build a professional website and allows you and your teammates to work on a site simultaneously.
With the Weblium white label program, clients will only see your agency’s branding, and you can invite your team to work with you on the project. Whether you’re a freelancer, web studio, or large agency, you can leverage the website building services.
Tip Menu for Beginners
Weblium comes with a tip menu that helps you while you're creating your website. The tip menu is located on the right-hand side of the screen as you build and even includes how long it should take you to complete each task. The website builder is intuitive for your clients to add their content.
Hundreds of Templates
The white label website builder comes with over 200 templates, categorized into 25 categories. But the templates are a bit monotonous and similar. Despite this, you can find something for your brand.
Quick Website Building
Weblium provides you with rapid development speed. With the assistance of the AI Supervisor, you can enjoy design consistency. There are over 200 blocks that fit on all screen sizes, including mobile.
Free SSL Certificate
All the plans on Weblium come with a free SSL certificate, ensuring that your site and customer data are kept safe and secure. Your site can safely complete your credit card transactions with no added costs. Also, this is a sign of credibility for your visitors.
Weblium allows you to create your website for free, while the pro plan comes with a 14-day free trial. The website builder has separate plans for white labeling, tailored towards freelancers, web studios, and large agencies. The plans start at $24 per month, offering unlimited clients and Google Cloud hosting.
- Weblium offers dynamic and easy editing.
- Unlimited storage space for media-rich sites.
- Mobile responsive templates.
- Quick response time on customer service.
- Free SSL certificate.
- No e-commerce options.
- Lack of variety in the templates.
How Do I Create a White Label Website?
You can create your white label website in three easy steps and start. After completing your site, you must launch it and reach your target audience.
Step 1: Choose Your White Label Website Builder
Get started by purchasing a white label website builder that meets your brand needs. Ensure you are picking a white label solution, not a branded website builder. This is essential to creating your site, as the white label website builder provides all the necessary tools. When choosing a website builder, you should consider the features, pricing plans, customer support, social share functionality, themes and design tools, and ease of use. The third-party integration and extra features like SEO will come in handy.
Step 2: Purchase Your Domain Name
Next, you need to buy a domain name. You need a personalized domain name for a white label website that accurately describes your business name. Ensure that the website builder does not add its name to your domain name, and you can avoid this by purchasing the higher plan. Some website builders will give you a free domain name too.
Step 3: Design and Brand Your White Label Website
Finally, you must design your white label website with your own branding. Using the tools and templates given to you, you can set up your website and add brand-related content to it. The main aim of this stage is to offer as much personality as possible on the website. This includes your brand colors, custom logo, images, slogans, and taglines. After having everything that makes your website what it is, you can go live and start managing your site.
What is the Best White Label Website Builder?
Choosing the best white label site builder might be challenging with all online options. Our review of the best website builders is ideal for those who want to launch a website builder, regardless of your needs.
Whether you're new to website building or need a white label website urgently, there's an option that works for you. Our review includes free website builders and those for professional websites and stores. Out of our top eleven white label website builders, here are our top five options:
HubSpot CMS Hub
Before building your white label website, you should carry out the needed research and compare your options. Here are some helpful resources:
- Wix vs. Squarespace – Which White Label Website Builder is Best
- Squarespace Pricing – Which Pricing Plan is Right for You
- Wix Pricing Guide – Which Pricing Plan is Right for You
- Wix vs. Weebly – Which is Better for Websites and Online Stores