LeadPages Pricing – Which Plan is Right For You in 2022?

Updated Aug 3, 2022.
Leadpages Landing Page Builder for Selling Products

LeadPages is one of the best landing page builders with highly sophisticated features. Known for its design, integration, publishing and analytics capabilities, the platform has gained huge popularity among users with little technical skills. 

If you are looking for an in-depth pricing guide for LeadPages, keep reading. Here we will discuss the pricing plans and the features that come with each plan. We will also discuss some alternatives to the platform. The  goal of this post is to help you make an informed decision.

LeadPages Pricing Comparison: Which Plan Should I Pick?

LeadPages offers three pricing plans: Standard, Pro, and Advanced. Now we will discuss them in brief.

1. Standard

Best LeadPages Plan for Small Businesses

LeadPages Standard Plan for Small Businesses

The Standard plan, which is intended for beginners, costs $27 per month when billed annually, and $37 per month when billed monthly. By paying yearly you can save $120 per year. If you are just getting started with landing pages, this plan may be the best option for you.

2. Pro

Best LeadPages Plan for Medium-Sized Businesses

LeadPages Pro Plan for Medium Sized Businesses

The Pro plan costs $59 per month when billed annually, and $79 per month when billed monthly. If you pay annually, you can save $240 per year. Pro is intended for medium sized businesses. However, many people are using this plan for personal branding. It is the most popular of the three plans.

3. Advanced

Best LeadPages Plan for Large-Scale Businesses

LeadPages Advanced Plan for Large Scale Businesses

The Advanced plan is suitable for large-scale businesses and agencies. It costs $239 when paid annually, and $321 when paid monthly. By paying annually, you will end up saving $984 by the end of the year. Advanced is the most expensive of the three LeadPages plans.

You can enjoy a 14-day free trial for any of these three plans. To sign up for the trial, you will have to provide your credit card information. If you do not want to continue using LeadPages, you must cancel your subscription manually before the trial period ends.

The free trial does not involve any hidden fees or costs. But if you do not cancel your plan before the free trial is over, you will automatically be bumped to a paid plan.

You are free to cancel your subscription whenever you want. However, before you do so, make sure you delete your sub-accounts. This platform does not refund if you cancel your subscription, but gives you access to your previous data when you reactivate your account later.

What Features Do The Different LeadPages Plans Include?

1. Features of the Standard Plan

Standard is the entry-level plan of LeadPages, but the plan comes with everything you need to get started. Here are the features:

  • 1 Site
  • Unlimited Traffic & Leads
  • Landing pages, Alert Bars, Pop-Ups
  • Free Hosting
  • Free Custom Domain
  • Lead Notifications
  • Mobile-Responsive Site Templates
  • 40+ Standard Integrations
  • Tech Support

LeadPages’ templates are available in categories such as opt-in, thank you page, and webinar. The templates are mobile-responsive, and compatible with devices of all sizes. There are more than 500 templates. Among them, about 200 are free and 300 are premium templates.  

With the site builder tool, the process of creating a high-converting website is easy and fun. And you can do that without writing any code.

As for publishing landing pages, the sky's the limit. LeadPages also offers you free hosting.

A great thing about LeadPages is that it does not use any tactic to charge you more when your business grows.

To capture contact information, LeadPages allows you to use sticky bars and pop-up forms.

In terms of page load speeds, LeadPages is an industry leader. The rapid speed helps you significantly improve visitor experience and increase conversions.

Automated notifications let you know when subscriber query data is sent to you. If you do not yet have an email service, you will find these automated notifications very useful.

With the real-time analytics feature, you can track the performance of landing pages, web pages, and content. The analytics can provide you with valuable insights into your overall performance. And you can optimize your content accordingly.

The templates of LeadPages are SEO-friendly. There are metadata fields that are easy to edit. Your page can be easily optimized for organic search.

2. Features of the Pro Plan

The Pro Plan offers all the features available with the Standard plan, plus some more. Here are the additional features:

  • 3 Sites
  • Online Sales & Payments
  • Unlimited A/B Split Testing

The Pro plan allows you to build 3 sites. So, the plan is not for businesses that are just getting started.  If your business has already expanded to some extent, you will find the Pro plan convenient.

With this plan, you can receive payments for online sales. LeadPages checkouts are very easy to use. You can sell both products and services online. For memberships or subscriptions, you can implement recurring payments. 

It supports all types of credit cards. The payment processing is secure, and compliant with the regulations of SCA. The forms fields can be easily customized. Customers automatically receive delivery reports.

LeadPages is powered by Stripe, and it is one of the most important things about the platform. Stripe is one of the best PayPal alternatives

LeadPages offers one of the most effective methods of split testing. It works in a pretty straightforward way, though. It basically shows you data from two versions of a page.

A/B testing is a type of testing that is supposed to go on; it is not a one-time test. It helps you figure out not only what will work but also what won’t work. If you have an entrepreneurial mindset, you will come up with innovative ways to use the features. 

LeadPages recognizes that A/B testing can be decisive for business success, and keeps improving the feature. If you are a bit strategic, A/B testing can help you increase your conversion rates by up to 300%. And in the long run, a better conversion rate means higher revenues.

3. Features of the Advanced Plan

The Advanced plan, which is intended for large businesses, is the most expensive of the three LeadPages plans. Apart from all the features that are available with the Pro plan, it offers some additional features. Here they are:

  • Up to 50 Sites
  • 5 Pro Sub Accounts
  • Advanced Integrations
  • 1-on-1 Quick Start Call

This plan allows you to set up 5 sub accounts that can be used to share access with your clients or team. The process of linking sub accounts to your main account is pretty straightforward.

Your leads can be sent straight to advanced integrations such as Marketo, Hubspot, and Salesforce.

Your email marketing account can be easily linked, whether you are using AWeber, MailChimp or Constant Contact. 

LeadPages offers drag-and-drop integrations rather than standard integrations. When it comes to adding text, font and color, the former has a lot of advantages over the later.

If you have a technical issue, or have difficulty understanding a feature or setup, you will get priority support. A LeadPages launch specialist will help you set up your account.

The Advanced plan is not intended for owners of small businesses. If you are running your operations on a large scale, with a focus on abundance, this plan may be the best option for you.

LeadPages Alternatives: Pricing Compared to Its Competitors

1. Unbounce

Best LeadPages Alternative for Beginners

Unbounce is the Best LeadPages Alternative for Beginners

Launched in 2009, Unbounce is considered one of the best landing page builders, and a strong competitor of LeadPages.

Unbounce offers more than a hundred free high-quality templates, and all of them are mobile optimized.

The platform has an edge over LeadPages in terms of ease of use. Unbounce is notably more beginner-friendly than LeadPages.

Unbounce offers more nuanced ways of customizing pages. Its drag-and-drop builder is more versatile than that of LeadPages.

Unbounce offers easier ways to customize popups. You can customize entry and exit intent features even if you have no prior experience. Better yet, this feature is available with all plans.

When it comes to customer support, Unbounce beats LeadPages. No matter what plan you are on, you will receive email, phone and live chat support.

2. Instapage

Best LeadPages Alternative for Large Businesses

Instapage is the Best LeadPages Alternative for Large Businesses

Instapage has gained huge popularity as an all-in-one tool for building landing pages. The platform is known for offering straightforward ways to design landing pages and track ad campaigns.

The platform has only two plans: Building and Converting. The first is a predefined plan starting at $199 per month while the second is a custom plan. Since Instapage is a more streamlined platform, this pricing policy can be beneficial for your business.

Free templates, pre-hosted landing pages, drag-and-drop editor, extensive integration, in-built analytics, and streamlined split testing are some core features of Instapage.

As a landing page builder, Instapage has a slight edge over LeadPages, partly because the former allows you to add HTML, CSS and JavaScript elements.

Instapage also offers more integration options than LeadPages.

If your business is running a massive advertising campaign, Instapage is definitely a better option for you. The platform is also a good option for businesses that need detailed testing data.

3. ClickFunnels

Best LeadPages Alternative for Marketers and Course Developers

ClickFunnels is the Best LeadPages Alternative for Marketers and Course Developers

ClickFunnels is a wildly popular all-in-all sales funnel tool. While LeadPages is basically a landing page application, ClickFunnels is used for capturing leads. With that said, these two platforms are considered competitors because they have some features in common.

There are three ClickFunnels plans: ClickFunnels, ClickFunnels Platinum and Two Comma Club X that cost $97 per month, $297 per month and $2497 per month respectively.

As a landing page builder, ClickFunnels has an edge over LeadPages, in part because of the more intuitive drag-and-drop editor. There is an empty canvas. You can create a landing page just by dragging a headline, images, bullet points and other elements into the canvas.

If you need to build a sales funnel for your business, ClickFunnels is definitely a better option for you. The platform offers everything you need to create a landing page in the shortest possible time, without having to write code.

On the other hand, LeadPages does not offer such an easy way to build a funnel. The procedure requires integrating a payment processor, mailing list software, and some other tools.

With ClickFunnels, you can send automated SMS to your subscribers, thanks to the platform’s integration with Twilo.

If you are a course developer or marketer, you will find ClickFunnels more convenient than LeadPages.

4. GetResponse

Best LeadPages Alternative for eCommerce Businesses

GetResponse is the Best LeadPages Alternative for eCommerce Businesses

GetResponse is an all-in-one marketing tool. It is an email marketing tool, a landing page builder, a CRM, and other tools rolled into one.

The platform has three predefined pricing plans and a custom plan. The predefined plans, Basic, Plus and Professional, start at $15, $49 and $99 per month respectively. Max is GetResponse’s custom plan, and its price depends on the unique requirements of your business.

GetResponse’s landing page builder has a slight edge over that of LeadPages. Plus, GetResponse gives you access to more than 5,000 free images on Shutterstock.

As we have mentioned, GetResponse is also an email marketing tool, which means you can use the platform to send bulk emails to your subscribers. Better yet, its autoresponder tool allows you to create sequences of emails.

GetResponse offers a webinar service as well. The process of setting up your webinar is super easy.

GetResponse also offers a CRM service, and this is one of the reasons why eCommerce businesses choose this platform over LeadPages.

5. ActiveCampaign

Best LeadPages Alternative for Medium-Sized Businesses

ActiveCampaign is the Best LeadPages Alternative for Medium Sized Businesses

ActiveCampaign is another one-in-all marketing tool known for its email marketing, CRM and marketing automation features. The platform has four plans: Lite, Plus, Professional and Enterprise that start respectively at $9, $49, $129 and $229 per month.

In terms of the number of features, ActiveCampaign definitely beats LeadPages. For example, Active campaign has email marketing features while LeadPages has no such feature.

No matter what plan you choose, you will get unlimited automation funnels. There is even a feature for A/B testing.

ActiveCampaign offers customized, dynamic lead scoring. The platform has an email course builder with a drag-and-drop editor. The segmentation feature is data-driven and highly sophisticated.

ActiveCampaign supports Zapier integration but LeadPages doesn’t.

If you think your business will need more than just landing pages, you should probably choose ActiveCampaign over LeadPages.

6. Sendinblue

Best LeadPages Alternative for Digital Marketers

Sendinblue is the Best LeadPages Alternative for Digital Marketers

Sendinblue is one of the most well-known solutions for relationship marketing, and considered a great competitor of LeadPages.

The platform has a straightforward pricing policy. There are four Sendinblue plans: Free, Lite, Premium and Enterprise. The Lite and Premium plans cost $25 and $65 respectively. Enterprise is Seninblue’s custom plan.

With Sendinblue, the setup process is quick. You can launch and complete an email campaign in just a few days.

In terms of customer support, Sendinblue beats LeadPages. The people at the help desk respond pretty quickly.

Sendinblue’s free plan allows you to send out up to 300 emails without spending a penny. Better yet, customer support is available with the free plan.

If you are a digital marketer, and email marketing is part of your activities, Sendinblue is a better option for you.

LeadPages Pricing FAQ

How much does LeadPages cost?

LeadPages has three pricing plans: Standard, Pro and Advanced. Billed annually, they cost respectively $27, $59 and $239 per month. And if you pay monthly, they cost $37, $79 and $321 per month respectively.

You can save a fairly good amount by paying yearly. For the Standard, Pro and Advanced plans, you will end up saving $120, $240 and $984 by the end of the year.
A free 14-day trial is available with all plans.

Is LeadPages worth it?

LeadPages is one of the best landing page builders. Compared to its competitors, the price is at the lower end. The platform has an amazing drag-and-drop editor that allows you to create landing pages even if you have no prior experience.

As a landing page building tool, LeadPages can do wonders for your business. However, if you need other tools as well, such as a CRM and an email marketing tool, you should consider choosing a different platform like ActiveCampaign or Sendinblue.

Next Step: Choose the Right LeadPages Plan for You

LeadPages has pretty straightforward pricing plans. There are only three options to choose from, so choosing a plan should not be that hard. If you are just getting started, we recommend the Standard plan. 

Later on, if you notice that your business needs more features, upgrade to the Pro or Advanced plan. LeadPages offers a 14-day free trial with all plans. So, you can try it for free and then decide whether to continue. It’s as simple as that!

Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.