5 Best Website Builders for Personal Trainers & Fitness (2025)

Squarespace is an image-centric website builder that comes with several templates specifically designed for fitness businesses. You can choose a template, then customize it, change content layouts, and preview how it will look on different screens. With Squarespace, you can also create a custom template for your site using the built-in color schemes, page layouts, and fonts.

Squarespace understands that SEO can be challenging. To help you with that, the platform takes care of technical SEO and gives you a best practices checklist to follow. Squarespace has built-in integration with Google Search Console to help you know which keywords are leading people to your site. You also get a search preview tool that shows you how your site will appear in search results.

With Squarespace, you don’t need any social media integration. Squarespace gives you its Unfold app to help you engage your social media audience and increase subscriptions. Unfold comes with templates for posts, stories, and videos, making it easy to create and launch social media campaigns. You can also add image filters and effects, use unique fonts, and add some life to your photos with stickers.

The Squarespace app market has a paid add-on that you can use to create member areas that only paid members can access. You can use member areas to provide one-on-one coaching, hold group workshops, or even host a virtual community networking event. You can use your community data to create mailing lists and decide whether to charge one-off or recurring membership fees.

Squarespace gives you insights into your website data to help you understand how website visitors are interacting with your site. You’ll be able to know where your site visitors are coming from, their favorite content, and even how long they stay on different pages. You can also track conversion rates to identify your most profitable training courses.

Wix lets you provide personalized training sessions that can be booked through online appointments. By adding your calendar to your site, you enable clients to book workout sessions and pay for them conveniently. And if you’re working with other fitness professionals, they can manage their calendars separately, allowing clients to book appointments with them.

Wix has a Customer Relationship Management (CRM) tool that helps you manage client details and communicate with customers effectively. You can collect their information using forms, update existing details, and send training updates through email and SMS. The CRM also has a chat functionality that you can use to engage with clients to answer questions or share fitness tips.

To offer your customers more value and build loyalty, you can create members-only areas where you give discounts and exclusive perks. These member areas can include discussion forums, Q&A sessions, and awards for the most active members. You can decide whether to allow all clients into your member areas or charge recurring membership fees to generate regular income.

Wix anticipates that your fitness business will grow and that you’ll have to work with other personal trainers. To help you manage your team of fitness professionals, Wix lets you assign training sessions and sync your team’s calendars to streamline booking. You can also assign roles and permissions to trainers, track their performance, and let them manage their clients.

Wix integrates with Google Analytics to collect and analyze data about your website to help you know which areas need improvement. This information can help you determine your most popular training courses and the best time to offer them. You can also track website visits, keywords bringing you traffic, and engagement by both team members and customers.

The Bluehost Website Builder makes it easy to create a website that reflects your brand or your personality as a personal trainer. The builder guides you through choosing color combinations and fonts and even setting up animation for your site. Moreover, you can use templates to design a website that looks great both on desktop and mobile. And with the WordPress integration, you can add interesting features to further customize your fitness website.

Bluehost Website Builder has a paid add-on that makes it easy to understand your SEO metrics and know what to improve. Other than the metrics on the dashboard, you also get a monthly report that you can share with colleagues.

Although this builder can’t create an ecommerce store, its connection to WordPress makes it possible to build an online store with WooCommerce. With this online store, you can sell branded merchandise and add functionality for booking appointments. From the store’s dashboard, you can monitor your store’s performance, analyze sales trends, and gain customer insights to boost your revenue.

Bluehost partners with Jetpack to give you access to important website security and performance features. This package gives you malware scans, website backups, and downtime monitoring. Your site will also load fast because of the integrated CDN and image accelerator that optimizes your images.

This builder gives you the important numbers you need to understand the performance of your fitness website. Using the Site Statistics tool, you’ll be able to analyze your site traffic, see how many visitors read your blog, and check their engagement rates.

Weebly has a drag-and-drop website builder that comes equipped with unique fonts to help you stand out and with the option of customizing the underlying code. You also get animation effects that you can use to add life to your site. With the built-in image editor and video backgrounds, Weebly lets you express your creativity without requiring expensive software.

Weebly gives you access to several marketing solutions, including SEO and Google Ads credit. But the crown of the marketing solution is Weebly Promote. This paid add-on available in the app market lets you import contacts, create newsletters using templates, and track your email marketing performance. And to boost your marketing efficiency, Weebly Promote makes it easy to create contact segments while letting you schedule emails for sending later.

This website builder lets you create member areas from where you can offer clients access to special content. You can take new members through an approval process and segment them into groups for targeted marketing. Using Weebly’s integrated form builder, you can customize registration forms to collect client information and add your calendar for booking appointments.

Being a subsidiary of Block, Inc., Weebly gives you access to the financial infrastructure owned by Square. Using Weebly’s online store, you can track your inventory, let customers search for products, and display “Out-of-Stock” labels. With PayPal and Stripe online payments, and the ability to sell digital products, Weebly helps you generate more income from your fitness business.

Weebly has the analytics you need to make sound business decisions. From tracking website visits to identifying the keywords bringing you traffic, Weebly gives you the insights you need to improve performance. Moreover, Weebly’s reports are based on real-time results, enabling you to see the impact of any recent changes you’ve made.

With Hostinger, you don’t need a web developer since you can build your website using AI-powered ChatGPT. After typing your brand name, choosing a website type, and providing a short description of your business, the AI tool takes over. The tool will then come up with unique images and copy for your website in less than one minute. With fully customizable templates, you can easily make the changes you want and say goodbye to struggling to complete a successful website development project.

Hostinger’s use of AI extends to its marketing features. You’ll get AI-powered heatmaps and built-in SEO tools to help you analyze your visitors’ actions and rank on search engines. And with the Google Analytics integration, you’ll be able to track your traffic and identify ways of boosting your search rankings.

For ecommerce, Hostinger Builder lets you manage an inventory of up to 500 products, accept 20+ payment methods, and sell consultation services online. You can also host online classes while selling fitness products and branded merchandise.

Marketing can’t be complete without email. To cover this, Hostinger Builder gives you up to 100 email addresses. Each email address has a storage limit of 1GB, and you can set up auto-responders. You can use this free email hosting feature to work with teams and engage with both prospects and customers.

Hostinger has exceptional customer support that is loved for resolving most customer issues quickly. With live chat, you can easily contact customer support with any queries or check out the Hostinger knowledge base. You also have access to video walkthroughs that guide you step-by-step in learning how to use different Hostinger features.