How To Start A WordPress Blog in 2023

Updated Aug 24, 2023.
How To Start A WordPress Blog

So, you're ready to start a WordPress blog? That's a superb decision! Whether you're planning to create a personal blog or hoping to develop a new digital asset, a self-hosted WordPress website is a powerful and flexible choice.

This article will serve as a step-by-step guide that will have your new blog up and running with just a few clicks.

It will equip you with essential information and real-life examples to ensure you're well on your way to running a successful blog. Buckle up; your blogging journey starts here!

What Do You Need to Start a WordPress Blog?

Starting a WordPress blog isn't a herculean task. However, there are a few essentials you'll need to get your hands on before you begin. Here's a handy checklist:

  1. Blogging Platform: Without a doubt, WordPress is your best bet. It's a powerful, flexible, and widely-used platform that'll support your blog as it grows.
  2. Web Host: Think of this as the home for your blog. It's where all your website files will be stored. Many hosts offer a one-click WordPress install, making the setup process a breeze.
  3. Domain Name: This is your web address. Some hosting plans come with a free domain for the first year. Choose a custom domain name that represents your blog and is easy to remember.
  4. WordPress Theme: This is the design template for your blog. There's an array of free and premium themes to choose from. Pick one that aligns with your blog's purpose and aesthetic.
  5. Google Analytics: This tool will track and report your blog's traffic. It's crucial for measuring your blog's growth and understanding your audience's behavior.

Embarking on this journey might seem daunting, but it's a lot simpler than it seems. This step-by-step guide on how to start a WordPress blog will make the process feel like a walk in the park. So, are you ready to start your own successful blog? Let's dive right in!

Step 1: Purchase Hosting and Your Domain Name

How web hosting works
Source: Bluehost

Purchasing hosting and a domain name is the first concrete step in your journey of starting a WordPress blog.

Here, I recommend using Bluehost, one of the leading web hosting companies worldwide and an officially recommended WordPress hosting provider.

Bluehost Review

Editor's Take: Bluehost is an excellent choice for beginners thanks to its user-friendly interface, one-click WordPress installation, and excellent customer service. With competitive pricing and a free domain for the first year, it's a cost-effective choice for those starting their blogging journey.


  • User-friendly interface, perfect for beginners
  • One-click WordPress installation
  • Excellent 24/7 customer service
  • Free domain name for the first year
  • 30-day money-back guarantee


  • Renewal rates can be higher
  • Some upselling during the signup process

Here's how to sign up with Bluehost:

  1. Go to the Bluehost site: Visit Bluehost's homepage. Click on the “Get Started” button.
  2. Choose a hosting plan: Bluehost offers various plans to suit different needs. As a new blog, you can start with the basic plan and upgrade as your traffic grows.
  3. Pick your domain name: As part of the sign-up process, Bluehost offers a free domain for the first year. Enter your preferred blog domain and see if it's available. If not, try variations until you find an available domain that you love.
  4. Create your account: Once you've picked your domain, you'll need to enter your personal information to create your account.
  5. Pick your package information: Here, you can choose the duration of your hosting plan. The longer your plan, the cheaper the monthly rate will be.
  6. Choose Package Extras: Bluehost offers optional extras such as domain privacy and site backups. Pick what's right for you. I strongly recommend getting domain privacy to protect your personal information.
  7. Payment: Enter your payment information, check the box to agree to the terms of service, and then click ‘Submit.'

Congratulations, you've just bought your hosting and your own domain!

Starting a WordPress blog can be a thrilling venture. With the right web host like Bluehost and the perfect domain name, you're on your way to creating your own blog.

Remember, your domain name is your first impression to your visitors; make it count! Next up is installing WordPress, where the real fun begins. Stay tuned!

Pro Tip: Before you finalize your domain name, make sure it's memorable, easy to spell, and relates to your blog's niche. A great domain can help you build a strong brand from the start.

Step 2: Install The Free WordPress Blogging Software

WordPress Dashboard Screen
Source: WordPress

The next step in launching your WordPress blog is to install the free WordPress blogging software.

Bluehost, being one of the top WordPress web hosting providers, has made this process straightforward and hassle-free. With their one-click WordPress installation feature, you're only a few moments away from becoming a bona fide blogger. Here's how you do it:

  1. Log into your Bluehost account: Use the credentials you created during the sign-up process to log into your Bluehost account. You'll land on the dashboard, which is the control center for your hosting account.
  2. Find the ‘My Sites' section: On the left-hand side of the dashboard, you'll find a menu. Look for the ‘My Sites' option and click on it.
  3. Click ‘Create Site': You will now see a blue ‘Create Site' button. Click it to initiate the WordPress installation process.
  4. Enter your Blog Details: A pop-up window will appear, asking you to enter the name of your new WordPress blog and a tagline (which is optional). Fill in these fields and click on ‘Next.'
  5. Select your Domain: You will then be asked to choose the domain where you want to install WordPress. Select the domain name you registered earlier and click on ‘Next.'
  6. Begin WordPress Installation: The installation will now begin. You'll see a progress bar, which will notify you once the installation is complete. It usually takes a few minutes.
  7. Access your WordPress Dashboard: Once the installation is complete, you can access your WordPress dashboard by clicking on ‘Log into WordPress.' Alternatively, you can type your domain name into a web browser, followed by “/wp-admin” (e.g.,, and log in using the WordPress credentials you just created.

Throughout the entire process of setting up your new WordPress blog, Bluehost offers 24/7 support. Don't hesitate to reach out if you encounter any problems or have any questions. You're never alone in this journey.

With WordPress installed, you now have a fully functional blog. However, it's still an empty canvas waiting for your creative touch. In the upcoming steps, you'll learn how to design your blog and create your first post.

Pro Tip: Always bookmark your WordPress dashboard login URL for easy access. Additionally, it's a good practice to regularly update your WordPress software to ensure your blog runs smoothly and stays secure.

Step 3: Selecting Your WordPress Theme

Choosing WordPress Theme
Source: ColibriWP

Selecting a WordPress theme is undeniably one of the most exhilarating steps when starting your new blog. The theme you choose will become the digital decor of your blog, governing its layout, design elements, and overall aesthetics.

Faced with thousands of free and premium options, this decision can seem overwhelming. Fear not! Here's an easy-to-follow, step-by-step guide:

1. Accessing Your WordPress Dashboard

Log in to your WordPress dashboard. Consider this the command center of your WordPress site.

2. Navigating to the ‘Appearance' Tab

Find the ‘Appearance' tab on the left-hand side and click on it. A drop-down menu will appear. Select ‘Themes.'

3. Exploring the Themes Page

You're now on the WordPress Themes page! Here, you'll see your active theme and any other themes you might have previously installed. Ready for something new? Click on ‘Add New.'

4. Entering the Marketplace

Welcome to a sprawling marketplace of both free and premium themes. As a new blogger, you can leverage this platform to find the perfect blog themes that align with your vision.

Your choice of a new theme could be something minimalist or something rich with features. Maybe you're after a responsive design, two columns, or custom headers. Whatever you're looking for, there's a theme out there for you.

Transform your blog with the perfect theme, and you're well on your way to creating a WordPress site that truly represents you and your content.

Alternatively, if you're looking for the best website templates, FounderJar has a vast collection that is absolutely free to access.

Now comes the crucial part—selecting a WordPress theme. Here are key factors you should consider:

  • Simplicity: While there are plenty of themes with complex layouts, colorful animations, and flashy sliders, you may not need them all. Keeping the design clean and straightforward aids user experience and boosts your blog's performance.
  • Responsiveness: A responsive theme adjusts its layout across devices and screen sizes. As a significant chunk of web traffic comes from mobile and tablets, having a responsive design is no longer optional—it's a necessity.
  • SEO Friendliness: Not all themes are made equal when it comes to search engine optimization (SEO). Some look great but produce poorly coded HTML, affecting your blog's performance on search engines. Make sure your theme is optimized for SEO.
  • Support and Updates: Free themes do not guarantee support and updates, whereas Premium themes do. Regular updates ensure your blog is safe, bugs are fixed, and the latest features are added.
  • Ratings and Reviews: These give insight into other users' experiences with the theme. A high rating and positive reviews indicate a good-quality theme.

Once you've found a theme you like, hover over it, and you'll see two options: ‘Install' and ‘Preview.' Preview allows you to see a demo of how the theme would look on your blog. If you're satisfied with the preview, go ahead and click ‘Install.'

After installation, don't forget to hit the ‘Activate' button to make the theme live on your blog.

Your WordPress site now has its own unique look and feel. Up next is the process of adding pages and setting up menus, which we'll cover in the following steps.

Remember, your blog's design should reflect your style and the essence of your content but also keep user experience at the forefront. Happy theming!

Pro Tip: If you're stuck between a few themes, install them and preview how they look with your blog's content. A theme's live preview may look vastly different when filled with your content!

Step 4: Write Your First Blog Post

6 Step Writing Process
Source: Alle Ceambur

You've come a long way, and now it's time to embrace the core of blogging: creating content. It's time to craft your first blog post.

Start by Finding a Topic

First off, pick a niche. Begin by considering what your blog is about and who your target audience is. What information, insights, or stories can you offer that will provide value to your readers? Jot down all your new blog post ideas.

Still stuck? Why not use our free blog title generator to inspire you? It's a great tool that can trigger some exciting ideas when you're in a rut.

Research is Key

Once you've got a topic, do your research. Understand your subject thoroughly. Look at what others have written, especially popular or high-ranking posts. What can you add or do differently to make your blog post stand out?

Craft a Compelling Title

The title is the first thing people see, so make it count. It should be engaging, informative, and SEO-friendly for the best search engine optimization. Our blog title generator might come in handy here.

Write an Engaging Intro

Grab your readers' attention with a captivating introduction. You could start with a fascinating fact, a quote, or a question. Make your reader want to keep scrolling.

Create Your Body Text

Break your post into subheadings to make it easy to read. Make sure your ideas flow logically. Use bullet points or numbered lists where appropriate.

Here's a basic structure you could follow:

  • Point 1: Detail your first point here.
  • Point 2: Explain your second point.
  • Point 3: Provide info on your third point.

Repeat as necessary. Be as comprehensive as possible. Remember, every blog post should provide value to the reader.

Include a Conclusion

Wrap up your post by summarizing the key points. Here, you could also pose a question to encourage comments and engagement.

Add a Call to Action

What do you want your readers to do after reading your blog post? Subscribe to your newsletter? Share the post on social media? Leave a comment? Make sure to include a clear call to action (CTA).

Edit and Proofread

Before hitting publish, take the time to edit. Check for clarity, coherence, and grammar mistakes. You could use tools like Grammarly or Hemingway to help.

Optimize for SEO

Key SEO ranking factors
Source: rellify

To help your blog post get found in search results, use relevant keywords naturally throughout your text. Also, consider adding meta descriptions, alt tags for images, and internal links to other specific blog posts.

Now you're ready to publish your new post! With time, consistency, and dedication, you're well on your way to becoming a successful blogger. Keep exploring, writing, and creating content, and watch your blog grow.

Pro Tip: Keep a running list of blog post ideas as they come to you. You never know when inspiration might strike, and this ensures you'll never run out of content to write about.

Step 5: Plugins & Customizations

Plugins & Customizations Menu
Source: The meum

After crafting your first blog post, it's time to explore a new realm of WordPress – plugins and customization options. Consider WordPress plugins as your blog's Swiss army knife. They allow you to add extra features, functionalities and even enhance your blog's aesthetics.

To put it simply, plugins and customization options can bring your blog to life, making it more efficient, attractive, and user-friendly.

The World of WordPress Plugins

Just like with WordPress themes, the vast array of plugins can be overwhelming for new bloggers. Therefore, to simplify, here are some must-have WordPress plugins beneficial to your blogging journey:

1. Yoast SEO: In the world of blogging, SEO is king. Yoast SEO is a comprehensive solution for all your on-site SEO needs. It helps you add meta tags, generate sitemaps, connect your site to Google Search Console, and optimize your site for social media.

2. Jetpack: It's an all-in-one plugin that offers a suite of powerful features, including improved site security, performance enhancements, image optimization, and even handy site statistics.

3. Akismet Anti-Spam: Let's face it; nobody likes spam. Akismet helps you handle it effectively by checking all comments and filtering out the spammy ones.

4. Contact Form 7: Having a contact page on your blog allows readers to reach you directly. This plugin lets you manage multiple contact forms, customize form fields, and more.

Installing Plugins

Let's break down the installation process for these plugins.

  • Navigate to your WordPress dashboard and click on the ‘Plugins' tab on the left-hand side.
  • Click ‘Add New.'
  • Type the name of the plugin you're looking for in the search bar on the top right.
  • Once you find the plugin, click ‘Install Now.' After the installation, make sure to click ‘Activate.'

Customizations and Their Use Cases

What is most important factor is the design of a website
Source: Orbit Media

Apart from plugins, WordPress provides a plethora of customization options to make your blog truly yours. Under the ‘Appearance' tab on your WordPress dashboard, you can find the ‘Customize' option. Here, you can tailor your website's appearance to your liking.

  • Site Identity: This allows you to customize your blog's title, tagline, and even the site icon.
  • Menus: Here, you can create and manage navigation menus for your blog.
  • Widgets: These are small blocks that perform specific functions. You can add these in various areas like the footer or sidebar.
  • Homepage Settings: You can decide what to display on the homepage of your blog. You can opt for your latest blog posts or a static page.

Once you've made all your desired changes, don't forget to hit ‘Publish' to save them.

Starting your own blog is all about expressing yourself. Therefore, don't hesitate to experiment with various plugins and customization options to find the perfect blend that suits your style. Embrace this process; after all, it's these nuances that will make your blog stand out.

Pro Tip: Plugins are potent, but less is more. Overloading your site with plugins can slow it down. Therefore, only install plugins that you really need and periodically review your plugin list to deactivate or delete those you don't use.

Step 6: Add Google Analytics to WordPress

When starting to blog, understanding your audience and their behavior on your blog is crucial. As such, website analytics tools are your best friends. This is where Google Analytics shines, providing insights into how visitors find and interact with your blog.

With Google Analytics, you can uncover valuable data about your audience, which will help tailor your content and increase engagement.

Understanding Google Analytics

Google Analytics is a free tool from Google that helps you track and report website traffic. With Google Analytics, you get insights into your website's users, how they found your site (through search engines, social media, or direct visits), and their behavior on your site. These insights include which pages they visit, how long they stay, and which links they click.

As a blogger, Google Analytics can provide invaluable insights about what's working and what's not on your blog.

For example, you can find out which blog posts attract the most traffic, which pages have the highest bounce rates, and what times of the day your blog gets the most traffic. By understanding these metrics, you can optimize your blog and create more engaging content.

To make the most out of Google Analytics, pay close attention to the following:

  • Audience Reports: These reports tell you everything about your website visitors, like their age, gender, interests, device, and more.
  • Acquisition Reports: These reports show you how your visitors find your blog, whether it's from Google Search, social media platforms, or other websites.
  • Behavior Reports: These reports tell you how your users navigate through your website, which pages they visit, and how long they stay on each page.

Adding Google Analytics to Your WordPress Website

To use Google Analytics, you'll first need to create a Google Analytics account. Once your account is set up, you can add it to your WordPress blog.

  1. Create a Google Analytics Account: Head over to the Google Analytics website and click on ‘Start for free.' Follow the prompts to create your account. You'll need to enter some basic information about your blog, such as its name and URL. Once you've completed the setup process, Google Analytics will provide you with a unique tracking code.
  2. Install Google Analytics on WordPress: To add the Google Analytics tracking code to your WordPress site, you can use a plugin like MonsterInsights. After you install and activate the plugin, go to ‘Insights' > ‘Settings' in your WordPress dashboard. Here, you can connect your Google Analytics account with the plugin by following the prompts.
  3. Check Google Analytics Data: After adding Google Analytics to your WordPress site, it will start tracking your site traffic and visitor behavior. You can view these insights directly from your WordPress dashboard by going to ‘Insights' > ‘Reports.'

Google Analytics is an essential tool for any blogger. It helps you understand your audience better, optimize your content, and guide your blogging strategy.

By using Google Analytics, you can take the guesswork out of running your blog and base your decisions on reliable data. As you begin your blogging journey, make sure to make Google Analytics your friend.

Pro Tip: Google Analytics takes time to accumulate data. Don't be discouraged if you don't see results immediately. Regularly check your metrics to spot long-term trends and make informed decisions for your blog's growth.

What to Do After You Create a WordPress Blog

Congratulations! You've now entered the world of blogging with your very own WordPress blog. But remember, starting a blog is just the first step; the real journey begins now.

With your blog online, it's time to refine and expand:

  • Regularly Create Content: Write blog posts consistently. Consistency is key in the blogging world. Make a schedule and stick to it. Engage your audience with relevant, high-quality content that adds value.
  • Engage with Your Readers: Building a loyal reader base requires interaction. Respond to comments on your blog page, and consider adding a contact form for direct communication.
  • Improve Your Blog Design: A well-designed blog not only attracts but also retains readers. Continuously improve and refine your blog's look and feel. Test various color schemes, fonts, and layouts to find what works best for your audience.
  • Optimize for SEO: Implementing Search Engine Optimization (SEO) strategies is essential for visibility. From keyword integration to meta descriptions, learn and apply SEO best practices.
  • Market Your Blog: Use social media platforms, email marketing, and collaborations to extend your blog's reach. The wider your network, the more your blog grows.
  • Monetize: There are various methods to make money from your blog: affiliate marketing, sponsored posts, and ads, to name a few. Choose the best fit for your blog and audience.
  • Learn & Evolve: Blogging is a constant learning process. Stay updated with the latest blogging trends and adapt.

Finally, never lose sight of why you wanted to start blogging. Let your passion fuel your journey, and success will follow. Remember, every successful blogger started just like you— with an idea and a blank blog page. Keep writing, keep learning, and most importantly, enjoy the journey!


Can I create a blog without WordPress?

Absolutely! WordPress is a popular choice due to its flexibility and a vast array of plugins, but there are other platforms like Blogger, Squarespace, and Wix where you can create your own blog.
However, these platforms may not offer the same level of customization and control that WordPress blogs provide.

Can I build a blog without hosting?

Technically, yes. Platforms like Medium or Tumblr allow you to create a blog without needing to install WordPress or buy hosting. But remember, with these platforms, you don't own your content—they do.

A self-hosted WordPress blog, on the other hand, gives you full ownership and control over your content and how it's displayed.

How do I come up with a good blog name for my site?

The name of your blog should resonate with the theme of your content and be easy to remember. You can brainstorm names with friends, jot down words that represent your blog's vision, or even use tools like our free blog name generator for some creative sparks.

How much does it cost to start a blog?

The cost can vary. You'll need to budget for domain registration and blog hosting. Depending on your needs, this could range from around $35 to $200 per year.

Some WordPress themes and plugins are free, but premium options can add to the cost. Factor in potential costs for design, advertising, and content creation for a full picture.

Can I design a WordPress blog with no coding skills?

Definitely! Many WordPress themes come with drag-and-drop builders, so you can design your WordPress sites without needing to write a line of code. Plugins like Elementor and Divi are particularly popular for their user-friendly design interfaces.

Remember, though, while coding isn't necessary, learning some basic HTML and CSS can still be beneficial for fine-tuning your design.

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Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.