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15 Best Autoresponder Software Tools of 2021 (Pros & Cons)


Discover the best autoresponder software tools to automate your email marketing campaigns (including Constant Contact, Moosend, ConvertKit, Sendinblue).

Best Autoresponder Software Tools

Do you have a business and feel it is impossible to run a successful email marketing campaign with manual engagement? Autoresponder software tools are your way out. They are the most effective way to convert leads to customers. 

Email marketing automation is one of the most powerful tactics for generating conversions. The use of autoresponders has helped many businesses thrive amid an influx of emails from customers. They ensure that esse messages never get missed and save you hours of work. 

If you are looking for the best autoresponders to manage your mailing list by sending automated emails, you are in the right place. 

With thousands of autoresponder software tools out there, it could be difficult choosing the right one. In this article, we will show you the fifteen best autoresponder software tools for your business.

What is an Autoresponder

Autoresponders are scripts automatically sent to the subscribers on your mailing list. They are triggered based on specified rules at defined time intervals. It helps marketers to streamline their email marketing campaigns and reduce the amount of work they do. 

There are various situations to which an autoresponder may be applied. Some examples of autoresponders are welcome emails, follow-up emails, abandoned cart emails, occasional emails, etc. They are used to reassure customers and consumers that their messages have been received. 

You need to use autoresponder software tools to send autoresponders. You can choose the number of emails in an autoresponder sequence and the time they will be delivered. With autoresponders, you can send multiple triggered messages. 

Sign up for an autoresponder to get started. Then set up a list of a group of people with whom you want to communicate. It may be multiple lists targeted to different groups. 

People will join your autoresponder list by invitation. If you are a business, the emails could be mainly about your business and any special offers you’re running. You can offer people a gift in exchange for joining your autoresponders list. 

Once you write a short series of emails directed to new subscribers, you can then add the frequency you want them to get delivered. You can also send emails to your list whenever you want to. 

Some autoresponders are free. However, this free version comes with limitations on the number of subscribers you can have on your list or how many emails you can send in a month. 

Some services will charge you based on the number of subscribers you have for the paid plans—the price increases with an increasing subscribers’ list. 

Most autoresponders are email autoresponders. However, you can still send text messages through some email service providers.

Why You Need an Autoresponder Tool

The surest way to stay in contact with all your prospects and customers without leaving anyone out is through autoresponders. The most significant benefit of using an autoresponder is to let customers know that you have received their email and that you will get back to them. Here are a few reasons you need an autoresponder tool.

  • It Can Turn Anonymous Website Visitors into Customers
    You should offer visitors something of great value or high quality, as a free trial in exchange for them becoming one of your subscribers. This is a way of establishing quality interaction with your website visitors and getting them to subscribe. Once a visitor has subscribed, you can keep sending them e-newsletters for as long as you wish until they unsubscribe.   
  • Autoresponders Help to Build Long-term Relationships with Customers
    Since autoresponders let you create and schedule when to send emails and to which groups, subscribers often receive messages. This will give your subscribers the expectations that they will always hear from you, as you are always in contact with them. 
  • You Can Market your Products Without Having to Hire More Hands
    With autoresponders, you can save cost because the number of employees you would hire would be less. This system does all your marketing and promotions.

Best Autoresponder Tools and Platforms

1. Constant Contact

An Email Marketing Solution with Reporting and Contact Management Features

Constant Contact is an Email Marketing Solution with Reporting and Contact Management Features

Constant Contact is an automated assistant that will send the right emails to the right people at the right time. Its intuitive drag-and-drop email builder allows you to create new emails easily. You can trigger a single email or an entire series based on users’ specific actions. You could also set up a series of emails based on users’ inactivity. 

With Constant Contact’s API, you can integrate Constant Contact’s features with your website.  You can create email campaigns that will benefit both your customers and business with its design tools. It allows you to customize emails according to your brand colors and styles using its wide range of editing options. Users will open every of your email if it adds value to them. 

It enables you to import your contacts from other email providers and apps. Constant Contact helps you manage and grow your email list. It also guides you through the process of gaining subscribers. 

Segmentation is based only on whether a user has received, opened, and clicked on your email. This feature also allows it to integrate with online stores and use data to create segments. 

Automation functionalities are triggered only when a user opens an email, clicks a link, or a subscriber joins a list. 

One most important feature is that you can see all emails’ performance on one graph to monitor each metric’s success side by side. 

You can add signup forms to your website to capture users’ contact information. It lets you create pop-ups, embedded forms, and customized landing pages depending on your business’ needs. 

Constant Contact allows you to create emails with its wide range of templates to select from. It also enables you to create your design from scratch.

Pricing

Constant Contact offers a 60-Day free trial with access to almost all of its features. You can send unlimited emails on all its plans. Pricing is based on the number of contacts. 

It offers two pricing tiers with no free plan, and its free trial period is limited to 100 contacts. 

The Email Plan is ideal for small businesses looking to create professional emails and create actual results. Its pricing starts at $20 per month for up to three users. 

The Email Plus Plan is suitable for businesses that need more advanced features to engage their audience. Its pricing starts at $45 per month for up to 10 users

Constant Contact Pricing Plan

You get a 15% discount on annual plans and a 30% discount for nonprofits. 

Pros

  • It is user-friendly as you can create email campaigns with ease. 
  • Segmentation ensures that the right emails get to the right contacts at the right time.
  • With its intuitive drag-and-drop email builder, you can navigate easily.
  • Constant Contact helps you and your customers stay in touch to generate sales. 
  • You can manage a large number of lists or groups with Constant Contact.
  • Pricing is based on the number of contacts.
  • There is a wide selection of templates for users to pick from.
  • It allows integration with various ecommerce platforms.

Cons

  • Its prices are not competitive. 
  • A/B split test is restricted to the subject line. 
  • You cannot upload more than five images with the free trial. 
  • Constant Contact is free for only 100 subscribers.

2. Sendinblue

A Free Email Marketing Software that Provides Users with both Sales and Marketing Toolkit

Sendinblue is a Free Email Marketing Software that Provides Users with both Sales and Marketing Toolkit

Sendinblue has an intuitive drag-and-drop editor that helps you create designs for your email campaigns easily. It also has a wide range of design templates from which you can select to create professional emails. 

With Sendinblue’s tracker, you can track and monitor customers’ behaviors to know the products that get the most attention and base your sales and marketing strategies on the data to make improvements for better results. It also allows you to trigger emails based on how users interact with your website. 

Its send optimization features use algorithms to determine the perfect time to send emails to increase open rates. You can use its A/B testing feature to test multiple subject lines to know the one with the highest engagement.

Sendinblue has a built-in customer relationship management (CRM) tool that enables you to manage your contact list from within your email marketing platform. You can store contacts’ information such as basic contact information (name, phone number, etc.), documents or tasks related to a particular contact, etc. 

Segmentation of contact lists into different groups with email content relevant to them and their needs can give better campaign results, improve deliverability, and increase your audience’s knowledge. You can send SMS and autoresponder messages. 

Customer support is 24/7 and reliable. It also has valuable tutorials and FAQs to help users navigate. 

It integrates with a wide variety of apps and ecommerce platforms. You can also use Sendinblue’s API to integrate and automate tasks. 

Using its image hosting feature, you can upload images directly into Sendinblue’s image library and use them for multiple campaigns. 

Pricing

Pricing depends on the number of emails you want to send each month. You can store unlimited contacts on all its plans and get email support. Chat and phone support come in the premium plan. It offers a free forever plan and three paid plans. 

The ideal plan for new marketers is the Lite Plan which costs $25 per month. For marketing pros, the Premium Plan is suitable. It costs $65 per month, and you can send up to 20,000 emails per month. The Enterprise Plan is perfect for marketers who seek more advanced features. You can contact a sales representative for a custom quote. 

Sendinblue Pricing Plan

There is a 10% discount on yearly subscriptions.

Pros

  • Sendinblue allows you to have as many customers as possible. 
  • It offers A/B testing so that you know the email that pulls the most engagement and conversion.
  • You have access to a wide range of email templates to create emails for your email campaign.
  • With its free forever plan, you get unique features for your email marketing campaign.
  • It helps you optimize your workflow with automation.
  • You can grow your customer base with Sendinblue.
  • Customer support is reliable and 24/7. 
  • You can automatically send transactional emails based on users’ interaction with your website. 

Cons

  • It can be a little challenging to set up. 
  • Only the Enterprise plan allows multi-user access.

3. Moosend

A Free and All-in-One Autoresponder Software with AI Features

Moosend is a Free and all in One Autoresponder Software with AI Features

Moosend is a marketing automation software that allows you to connect to customers and provides a unique set of features for message autoresponders, newsletters, and other elements. Its drag-and-drop builder with many templates enables you to easily create a unique and stunning email newsletter for your email campaign without HTML knowledge.

Its AI features can provide shopping recommendations to users based on the past shopping experience. You can track and monitor how every of your visitor interacts with your emails. 

This tool is ideal for beginners looking for an affordable and feature-rich autoresponder. You can integrate Moosend with third-party platforms and apps to amplify conversion rates. It also integrates with SMTP service to boost the delivery of transactional emails. 

With its segmentation feature, you can separate customers into groups based on shared characteristics and send out relevant email content to the right people to increase click-through rates and make email marketing campaigns more impactful. Segments update in real-time. Moosend allows you to set up events that trigger the automatic execution of specific tasks. 

You can use its analytical tools to track campaign progress based on their location. Its follow-up series tools help you gather relevant data about your subscribers. It is supported by a wide range of languages. 

Emails sent with Moosend do not have the branding or logo, even for the free plan. You can A/B test multiple emails and workflows to know if you need to change certain things. 

Users can contact customer support via live chat, email, or phone. They can also find answers through their FAQs, video tutorials, and webinars on the platform.

Pricing 

Moosend offers two types of packages. The Pay-as-you-Go-Plan allows you to purchase credits that are deducted according to the number of emails you send, and the monthly plan will enable you to send unlimited emails for which you pay a monthly subscription fee. 

It offers a free forever plan with no credit card information required and robust features to create your emails for your email campaigns. It also offers two paid plans. The most popular plan, which is the Pro Plan, costs $8 per month.  With the Enterprise Plan, you can contact a sales representative to get a custom quote. 

Moosend Pricing Plan

Pros

  • Moosend has competitive pricing.
  • It has an easy-to-use interface.
  • Payments are based on the number of emails you send rather than the number of subscribers you have.
  • Its customer support is quick and helpful.
  • You can send unlimited emails even as a free subscriber.
  • With Moosend, you can access over 100+ integrations.
  • It offers a wide range of email templates from which you can pick.
  • There is a 30% discount on all yearly plans.
  • You can create attractive and professional landing pages with its landing page builder.
  • Moosend is beginner-friendly.
  • With its free forever plan, you still get robust features to help your email campaign.

Cons

  • Customer support is limited for the free plan users.
  • Moosend is free for only up to 1000 subscribers.

4. MailerLite

An Email Marketing Software that Comes with an Exclusive HTML Editor

MailerLite is an Email Marketing Software that Comes with an Exclusive HTML Editor

MailerLite is an email marketing software with an intuitive interface and drag-and-drop editor that allows users to create a professional-looking email newsletter for a successful email campaign.  Its HTML editor enables you to create HTML newsletters wherever you go. 

It has robust features and functionalities and is suitable for beginners. You do not need prior experience to navigate. All emails and newsletters created with this software are optimized for mobile devices.

Customer support is reliable and 24/7. It also provides access to monthly webinars, video tutorials, and marketing guides. 

With its A/B testing feature, you can split-test two email formats to know the one with the highest conversion rate. A/B testing is on subject lines, email content, and more. This helps your campaigns to perform better. 

Its auto-resend feature helps to resend emails that weren’t opened or clicked by visitors. The email can be personalized to allow subscribers to get connected with you. 

This autoresponder software uses real-time reports to track audience engagement. Payments are made through credit cards, debit cards, or even PayPal. MailerLite is suitable for small to medium-sized businesses and bloggers.

You can use MailerLite’s form builder to build embedded forms, landing pages, and popups without prior coding knowledge.  

Pricing

MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. It also offers a 14-Day free trial period with no credit card required. 

There are two paid prices available. Pricing is based on the number of subscribers you have rather than the number of emails you send. You get access to sending unlimited emails.  

Pricing starts at $10 per month for 0-1,000 subscribers. For 1,001-2,500 subscribers, it costs $25 per month. The price for 2,501-5,000 is $30 per month. The more the number of subscribers you have, the higher you pay. 

MailerLite Pricing Plan

It offers a 30% discount on its yearly plans. Getting a dedicated IP costs $50 per month.

Pros

  • MailerLite offers a free forever plan, cheap paid plans, and a free trial period with no credit card required.
  • Its interface is so easy and intuitive.
  • There is a wide range of templates from which you can select. 
  • New online marketers can learn email marketing more effectively with available webinars, helpful articles, and online video tutorials.
  • It integrates with third-party applications and many other marketing tools to make work smarter by automated processes.
  • This software is mobile-responsive.
  • MailerLite has customizable templates.
  • You get access to MailerLite’s automation tools with their free plan also.
  • It has auto-resend features that help you re-send campaigns to readers who did not open or click the emails. 
  • You can split-test two different email formats with its A/B testing features.
  • Customer support is 24/7, quick, reliable, and helpful. 

Cons

  • It does not integrate with social media platforms.
  • MailerLite’s free plan has limited features. 
  • Email deliverability could be better.
  • Its reporting features are pretty basic.

5. ConvertKit

The Ideal Email Marketing Platform for Online Creators

ConvertKit is the Ideal Email Marketing Platform for Online Creators

ConvertKit is an email marketing tool suitable for bloggers and online store owners. Some aspects of the email editor require that you add code snippets. You should have prior coding knowledge. It uses email tags to manage subscribers.

You can add as many tags as you like to a subscriber and migrate your subscribers from another email marketing provider. Migration is done by uploading your contact list via CSV into ConvertKit. Once the upload is successful, the page marks contacts as confirmed, unconfirmed, canceled, or complained. 

With its segmentation features, you can deliver personalized content directed to specific audiences. You can create segments based on location, subscription date, and purchase behavior. 

Its built-in forms and landing pages reports show you visitors’ behaviors and conversion rate to let you know if you need to make changes. ConvertKit will host the landing page for you on its site server and domain. If you’re using a visual builder, you do not need to write code for your landing page. However, if you wish to create a unique landing page design, ConvertKit gives CSS access to those with coding ability.

You can easily create complex autoresponders with ConvertKit’s automation templates. This does not require design skills. It also allows you to create multiple email messages and schedule when to send them to various contacts.

The broadcast function feature allows you to send a single message to multiple people at the same time. This feature is essential in announcing special offers, product launches, etc.

With its analytical tools, you can easily track campaigns and also website statistics to know the tactics that are providing the most engagement. 

Customer support is through live chat and email. It also provides video tutorials to help users navigate. 

Pricing

ConvertKit has a free plan, but it comes with limitations. It does not offer autoresponders and segmentation. You get a 30-Day money-back guarantee. There are two paid plans and a 14-Day free trial available. Pricing is based on the number of email subscribers that you have. The Creator Plan starts its pricing at $29 per month for a maximum of 1,000 contacts. For the Creator Pro Plan, pricing starts at $59 per month for up to 1,000 subscribers. 

ConvertKit Pricing Plan

You can either purchase monthly or yearly plans.

Pros

  • ConvertKit is easy to use.
  • Its tag-based system makes your email marketing more automatic.
  • Landing pages and forms offer intuitive interfaces. 
  • You can schedule emails and also have access to automation features to help you save time. 
  • Segmentation of contacts can be done on ConvertKit to help manage your contact list.
  • Migrating from another email marketing provider to ConvertKit is easy as you can import subscribers via a CSV card.
  • It has analytical tools to help you track email campaigns. 

Cons

  • Removing inactive subscribers from your list can be difficult. 
  • It does not offer a wide range of templates. 
  • ConvertKit’s free plan comes with a lot of limitations.
  • Third-party integrations are limited when compared to other email marketing providers.

6. ActiveCampaign

An Email Marketing Tool that Combines Email Marketing, Sales, CRM Tools, and Automation

ActiveCampaign is an Email Marketing Tool that Combines Email Marketing, Sales, CRM Tools, and Automation

ActiveCampaign is an all-in-one email marketing tool that allows you to automate personalized experiences across all customer touchpoints and is suitable for small businesses. 

It lets you monitor your customers’ behavior and use the statistics to create targeted email campaigns for a personalized customer experience. This monitoring can be done by setting up custom scripts for website and event tracking manually. Tracking requires that you install JavaScript code snippets on pages that you want to track. It lets you know how visitors interact with your site. 

With its visual drag-and-drop editor, you can easily and quickly customize a large variety of mobile-friendly email templates. It integrates with social media platforms, customer relationship management (CRM) tools, and apps. Integration is a result of its ease-of-use API. This gives it access to even more advanced features.  

You enjoy an intuitive user interface with ActiveCampaign, and its customer support is 24/7 and reliable. This tool uses machine learning to offset your workload.  

Migrating from other email marketing providers requires you to import a CSV file or all the provider’s contact lists.

Users can split-test email campaigns to identify a better conversion rate for their visitors. Lead scoring, automated segmentation, and win probability helps you to identify your priority leads. 

One unique feature is its built-in CRM which uses rules and workflow. It helps you automate lead prioritization and contact management so that you have time to sell. Automatic workflow allows you to send personalized messages triggered by your customers’ behavior. 

You can break your entire sales cycle into a series of steps by building a deal pipeline to visualize the steps your deal must go through before reaching completion. 

ActiveCampaign allows you to schedule emails to be sent at a particular time and date. This helps to keep your contact list organized.

Its audience segmentation feature allows you to segment contacts into groups based on purchase history, geographical location, personal interests, and more. By adding tags to segments, it will enable personalized messages. 

Pricing

ActiveCampaign has four paid plans. There are no additional setup fees. It does not have a free plan but offers a 14-Day free trial period with no credit card information. The free trial supports standard features, while the most advanced features are reserved for users with the highest pricing tier. A 20% discount is available for non-profits. Pricing is based on the number of subscribers you have.

ActiveCampaign Pricing Plan

For small teams, the Lite Plan is suitable. It costs $9 per month and allows three users. The most popular plan and ideal for bigger teams is the Plus Plan which costs $49 per month for up to 25 accounts.

The Professional Plan costs, which comes with 50 user accounts, costs $129 per month. For big businesses with a big budget, the Enterprise Plan is ideal. It costs $229 per month. 

Pros

  • Customer support is reliable. 
  • It offers robust and unique automation functionalities.
  • Segmentation helps you to manage your contact list.
  • ActiveCampaign integrates with a wide variety of apps and ecommerce tools.
  • You get access to unique features with its free trial.
  • It is easy to use. 

Cons

  • It does not offer a free plan. 
  • Paid plans are pretty pricey.

7. Omnisend

An Email Marketing Automation for Smart Ecommerce Marketers

Omnisend is an Email Marketing Automation for Smart Ecommerce Marketers

Omnisend is an ecommerce marketing automation platform with an intuitive email builder with a solid range of templates from which you can select. It allows you to save and reuse your custom template. 

With various engaging signup forms and sending newsletters created with its easy-to-use editor, you can improve click-through rates and grow your subscriber list. 

It integrates with a wide range of ecommerce platforms to help their growth. Omnisend is built for ecommerce marketers who want to bring a unique experience to their customers. It supports custom integration via API.

You can convert visitors to customers by automating your email marketing. Automation helps you to set up workflows for channels to send tailored messages and promotions. Using the automation editor, you can set up a custom workflow or change an existing one. Its segmentation feature allows you to group contacts based on visitors’ geographical location, activity, and behavior for personalized messages. This feature is vital in boosting conversions.

Real-time and reporting tools help you to track and monitor your campaigns to boost revenue. You can combine all these channels into a single workflow and do not need to switch from one app to another. 

It has a campaign booster feature that resends emails that were not opened and clicked by leads with new subject lines. You can also set up triggers that send messages to visitors and customers based on their activity on your site. Its built-in smart send feature ensures that emails are sent only to subscribers that have not made any purchases yet. With this feature, customers will not receive irrelevant messages.

Omnisend allows you to carry out A/B testing by sending out two subject lines to two different groups to see which one pulls more traction. This helps to optimize your marketing efforts.

Pricing

Omnisend has a free plan, but it comes with some limitations. It has a 14-Day free trial period where users can try out features before committing. 

There are three paid plans available for Omnisend. For automation features, the Standard Plan is ideal. It costs $13 per month if billed annually. With the Pro Plan, which is the best value plan, you can unlock omnichannel marketing power. It costs $80 per month if billed annually. 

The Enterprise Plan grants you access to enterprise-grade customization. You can contact a sales representative for a custom quote. With this plan, you can send an unlimited number of emails. 

Omnisend Pricing Plan

Pros

  • Omnisend offers a wide range of forms where you can capture every of your visitor.
  • You can reach a broader range of customers with its omnichannel functionalities.
  • This platform is user-friendly and easy to set up.
  • It provides many automation features that make workflow faster and easier. 
  • Customer service is reliable and excellent.
  • Setting up an email campaign does not require prior coding skills.
  •  Creating emails and newsletters is easy.

Cons

  • Omnisend’s free plan comes with a lot of limitations. 
  • Users have to create their segments as it does not offer customizable segments.
  • Its SMS marketing is expensive.

8. AWeber

An Email Marketing Tool with Autoresponders for Bloggers

AWeber is an Email Marketing Tool with Autoresponders for Bloggers

It is mobile-responsive as emails will resize based on the device you’re using. You can create split-test forms to know the one that performs the best. Aweber allows you to send automated follow-up emails to customers. This helps to build your relationship with customers. It also allows you to send free eBooks to anyone who signs up.

With Aweber, you can effectively manage your marketing data and subscribers’ list. You can send date-based trigger messages with its highly advanced automated campaigns. It allows you to add multiple emails to the automated campaign series.

Integration with other platforms is done with few clicks. Its reporting and analytics features allow you to track and analyze campaign performance after a series of time. The open and click rates for each email are displayed. This enables you to know which email campaign is doing well and which one needs improvement. 

A wide range of email templates is available for you to create good-looking and engaging emails. It has the RSS to email feature that automatically converts your blog post to email based on a pre-defined schedule and sends it directly to your subscriber’s inbox. 

Customer support is 24/7 and is reliable. You can contact them via email or phone. Those looking to gain more subscribers have access to guides, live webinars, and training.

AWeber has an intuitive interface, and it is easy to use. It has a wide range of sign-up form templates to build your subscribers’ list. You can build your subscribers’ list by integrating AWeber with Facebook and WordPress. 

Pricing

Pricing is based on the number of subscribers you have. Prices will increase as your list grows. It offers a free plan for up to 500 subscribers and a 30-day free trial period. This free plan is ideal if you are just getting started. 

The Pro Plan is for users who seek more advanced features from AWeber. It costs $16.15 per month if billed annually. For users with up to 500 subscribers, the pro plan offers three pricing plans. It is billed monthly, quarterly, and annually. 

AWeber Pricing Plan

You are not bound; therefore, you can cancel your subscription anytime. There is a 14% discount on annual payments and a 14.9% discount on quarterly payments. 

Pros

  • AWeber allows you split-test two different emails by two different groups of customers to know the one with higher engagement.
  • Segmentation in AWeber is straightforward and helps to keep your contact list organized.
  • It is user-friendly, making it easy to use.
  • Your blog posts are automatically converted into emails and sent to your subscribers’ inbox.
  • You can select from its wide range of email templates. 
  • Its integration with third-party apps gives it access to more advanced features that will make your email campaign successful.
  • There is a free plan available on AWeber.
  • Phone, email, and live chat support are available 24/7 and reliable. 
  • It has a built-in landing page builder.
  • All of its email templates are responsive.
  • You get a 30-day free trial when you sign up to try out the apps before committing.

Cons

  • You cannot include multiple segments.
  • Its paid plans are on the high side.

9. Klaviyo

An Email Autoresponder with Complete Direct Email Marketing Solution and Built for Ecommerce

Klaviyo is an Email Autoresponder with Complete Direct Email Marketing Solution and Built for Ecommerce

Autoresponders in Klaviyo help to send triggers based on customers’ activity. This feature helps to save both you and customers’ time to increase reach.  It allows you to A/B test multiple pieces of email content to know the one that works better. Klaviyo will automatically track your emails once they start sending and deliver excellent email marketing to your ecommerce store. 

It integrates with various ecommerce platforms and also B2B and B2C platforms using custom websites. For those who want custom integrations, the open API is suitable. Integration with your website is automatic.

Customer support is through email and live chat and is reliable and quick. Its intuitive user interface makes it pretty easy to set up. All email templates are responsive and optimized for mobile devices. 

With Klaviyo, ecommerce marketers can effectively target, personalize, and monitor their marketing campaigns. Its segmentation features ensure that messages get to the right customers at the right time. Segments update in real-time. 

You can analyze and monitor customers’ behavior using machine learning and artificial intelligence (AI). This shows you the right time to send an email to increase click rates. It also helps you to develop business insights to help you grow. Customer relationship is vital in email marketing, and Klaviyo plays a role in this. It allows you to store customers’ vital data and use it according to their consent. 

Its simple drag-and-drop “what you see is what you get” (WYSIWYG) editor allows you to create engaging emails without any hassles. Klaviyo features an ecommerce CRM that stores customers’ information in a single view. 

You can compare your site to similar brands with its benchmark feature. It creates personalized benchmarks for your brand. Knowing how other brands perform in the market will help you discover growth opportunities. 

Pricing

Pricing is based on the number of contacts and the number of SMS sent. The price starts at $20 per month. Klaviyo is free for up to 250 contacts. With the free plan, you cannot remove the branding at the bottom of emails. 

Klaviyo Pricing Plan

You can estimate your pricing by inputting the number of contacts that you have into the Klaviyo calculator on your website. 

Pros

  • Klaviyo integrates with ecommerce platforms.
  • With its visual flow-building feature, you can automate parts of a client’s business.
  • It is user-friendly, making it easy to use. 
  • You can segment your contacts into groups to manage your contact list for better promotional results.
  • This software integrates with various apps.
  • It provides an open API that allows you to create custom integration to boost your marketing.
  • You can use its web tracking feature to track potential customers’ browsing behavior to know who meets different criteria. 
  • Customer support is reliable.
  • It offers a wide variety of email templates.
  • Klaviyo offers integration with Facebook ads.
  • The software’s email automation is easy to set up. 

Cons

  • Klaviyo is expensive.

10. Autopilot

An Email Marketing Automation Software with an Intuitive Visual Interface

Autopilot is an Email Marketing Automation Software with an Intuitive Visual Interface

Autopilot is a marketing automation software that allows marketers to create stunning emails with its drag-and-drop editor, automate workflows and send personalized messages, making it easy to use. It does not require prior automation experience. It is mobile-responsive, as all emails you create are optimized to look great on all devices.

It allows you to segment your contacts based on demographics and activity to manage contact lists and send highly personalized messages. With its form capture feature, you can track and capture leads from blog posts and landing pages. The visual editor is easy to use. 

With this marketing automation software, you can automate your emails at the right time and set triggers based on time and visitors’ behavior and interests. You can schedule your newsletters to be sent at the perfect time in a specific timezone. It helps marketers communicate effectively with their audience, convert potential customers into customers, and customers into repeat buyers.

A/B testing is one feature that allows you to send different emails with different subject lines to different audiences to know the one that generates the most engagement. 

Using detailed reports and analysis, you can monitor and track email performance to know how your audience interacts with your campaign and contact from the campaign detail view to improve open and click rates.

It has multi-channel marketing capabilities. Messages are automatically sent through these multiple channels to generate reports and for effective reach. 

Customer support is via email or live chat. There is also a feedback forum on the Autopilot website where customers can leave complaints and suggestions. 

Autopilot integrates with various popular business applications to streamline customers’ journeys. 

Pricing

Autopilot offers a 30-day free trial period with no credit card required. With the free trial, you get a working account with full functionalities. Marketers can send up to 100 emails without additional costs. 

It provides both monthly and annual plans. You get a 20% discount on all annual plans. 

The free trial and email and chat support are available across all the plans. Autopilot offers four paid plans. The Silver Plan costs $49 per month, and you get access to sending an unlimited number of emails.

For up to 5,000 contacts, the Gold Plan is suitable. It costs $149 per month. The Platinum Plan costs $249 per month. You can send an unlimited number of emails for up to 10,000 contacts.

If you have more than 10,000 contacts, you can contact a sales representative for a custom quote based on your database size. 

Autopilot Pricing Plan

Pros

  • Autopilot has a visual email builder that is easy to use. 
  • Customer service is reliable.
  • It offers a 30-day free trial with full Autopilot functionalities.
  • Since it is a multi-channel platform, you have a broader audience to reach.
  • You can send an unlimited number of emails on all its plans. 
  • With Autopilot, you can split-test different emails with different subject lines to identify the one with the highest engagement.
  • You can cancel your subscription at any time as you are not bound. 

Cons

  • Customization of email templates is complex.

11. Mailchimp

A Free Autoresponder that Ensures Transparency in All Email Campaigns

Mailchimp is a Free Autoresponder that Ensures Transparency in all Email Campaigns

Mailchimp is marketing automation software that not only offers email marketing features but also other suites of services. It competes in the automation market with its added CRM capabilities, website builder, domain buying and hosting, and additional automation functionalities. 

A wide range of email templates is available for Mailchimp. You can also create yours from scratch. Users use Mailchimp to manage their newsletters, set up autoresponder email sequences, and run email marketing campaigns. 

You can integrate Mailchimp with ecommerce platforms to send your customers personalized messages based on their purchase behavior, improve customers’ shopping experience, and generate revenue. This can also unlock features that will boost conversion and drive results. It allows you to schedule multiple emails based on events, time, and many trigger activities by customers to eliminate repetitive tasks and will enable you to concentrate on more complex issues. 

With its Artificial Intelligence (AI) feature, you get insight into how to optimize marketing campaigns. You can also target customers via social media. It enables you to track data on who accesses the ads. 

Its product recommendation feature allows you to recommend products to your customers using purchase data from your online store. Mailchimp allows up to 10 products to recommend. 

Customer support is reliable, and it is via an online knowledge base, while technical support is via email and live chat. Mailchimp is suitable for small businesses. 

There is transparency in all of Mailchimp’s campaigns as it allows users to generate custom reports, view click-through rates, and track emails. Transparency can lead to email campaigns converting leads to customers and customers to returning customers. 

Mailchimp enables you to customize sign-up forms and add your company’s logo and social media handles. You can also get your list of contacts from your mobile phone to your Mailchimp list. 

With A/B testing, you can send emails using different content, send times, and subject lines to different audiences to identify the one with the highest engagement. 

Segmentation allows you to segment your contact list based on purchase history, website interaction, etc. The segmentation feature allows you to communicate with your customers in a more personalized way.

Pricing

Mailchimp offers a free forever plan. This free plan has limited features, though. You can store up to 2,000 contacts and send up to 1,000 emails per month. It is ideal for businesses that are just getting started.

Pricing is based on the number of subscribers that you have. It has three paid plans available. 

The Essentials Plan is excellent for email-only senders who want 24/7 support. Pricing starts at $9.99 per month for up to 50,000 contacts. For growing businesses that want more customers and optimization tools, the Standard Plan is highly recommended. Price starts at $14.99 per month for up to 100,000 contacts. 

For pros who need more customization and advanced features, the Premium Plan is ideal. Pricing starts at $299.99 per month for up to 200,000 contacts. 

Mailchimp Pricing Plan

You can also purchase email credits via Mailchimp’s Pay As You Go plan. This is the perfect choice for infrequent senders. 

Pros

  • Infrequent senders do not have to commit to a plan. They can buy email credits. 
  • This software allows you to segment your contacts into groups.
  • Its reporting and analytics features are thorough.
  • Mailchimp offers a free forever plan.

Cons

  • Its paid plans are expensive.
  • The free plan comes with a lot of limitations.

12. HubSpot

An Email Marketing Marketing Software with Free CRM

HubSpot is an Email Marketing Marketing Software with Free CRM

HubSpot’s free CRM combines with Marketing Hub tools to enable team members to discuss important decisions concerning leads, potential customers, and customers. Its drag-and-drop editor makes it easy to create emails from pre-designed templates. Templates must contain texts and not just images. This feature also allows you to follow-up emails right from your landing page.

With its segmentation feature, you can group contact lists based on geographical location, interaction with email, last activity, and lead score in your database. This feature allows you to develop a close relationship with customers by sending personalized messages to them. Sending personalized messages increases email open rate and conversion. 

You can automate tasks with its automation workflow feature by selecting various criteria that trigger the action needed. Automation of tasks will help companies scale as responsibilities grow. Creating email sequences to be sent out to your contacts helps to automate follow-up. 

Integrating ads with HubSpot helps marketers to analyze their ads’ performance. It allows you to track interactions back to contact records in your HubSpot CRM. It also increases visibility, leading to conversions and revenue. HubSpot integrates with social media platforms allowing users to connect multiple accounts across various platforms. 

With HubSpot, you get more insight into how customers interact with your website and content because it hosts both websites and CRM. You get to know pages that your contacts visited and emails that they opened. 

The analytics and reporting feature allows you to learn how customers are interacting with your website. Using its Pipeline Management, you can add deals to your CRM with a single click, assign tasks, and track progress in your dashboards.

Pricing

The HubSpot pricing system has four products. They are HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub. HubSpot CRM offers a free plan with limited features. 

You get a 10% discount on all annual plans. 

Marketing, Sales, and Service hubs offer paid plans with varying features and add-ons. The Starter Plan starts at $45 per month and 1,000 marketing contacts. For developing marketers and marketing teams, this plan is ideal. 

The Professional Plan starts at $800 per month and 2,000 marketing contacts. It offers marketing automation and other advanced features. It is suitable for more advanced marketers.

Starting at 10,000 marketing contacts and $3200 per month is the Enterprise Plan.  

HubSpot Pricing Plan

Pros

  • HubSpot has an intuitive interface.
  • It allows you to create segments for future outreach.
  • You can create stunning and professional emails with its templates provided.
  • Powerful marketing automation tools available.
  • With its Open API, developers can create custom integrations.
  • It offers a free plan.
  • HubSpot provides a clear report of how your contacts react to your email communications using its reporting feature. 

Cons

  • Its paid plans are not cheap. 
  • Contracts are billed annually by default.
  • A/B testing is only available with its priciest plan.

13. GetResponse

An All-in-one Marketing Platform with Advanced Automation

GetResponse is an all in one Marketing Platform with Advanced Automation

GetResponse is an email marketing tool that allows you to send attractive and professional emails using its drag-and-drop editor and pre-designed templates. You do not require prior graphic designing skills to navigate.

It provides emails that are responsive on desktops, tablets, and mobile phones. You can import your templates and create your email from scratch or use its built-in templates. Using its templates helps you build landing pages and forms for your website.

With its advanced segmentation feature, you can create multiple campaigns for multiple groups of people to boost your engagement rate. It allows you to target your customers and send personalized messages. This feature can boost the relationship between you and your customers. You can also use real-time tracking analytics to identify customers who receive, open, and click your messages and location. 

You can A/B test your email campaign as split tests are integrated into the settings. GetResponse makes it easy to create drip campaigns for your clients. GetResponse allows you to create a series of emails to send to your subscribers based on their interaction with your email in real-time.

It integrates with popular ecommerce platforms, content management systems (CMS), and CRM systems.  

Customer support is available via chat 24/7. It also hosts a Help Center where you can find answers to your queries. 

Using metrics over time, you can discover exactly when your subscribers click on your emails to help you schedule emails better in the future.

Pricing

GetResponse does not offer a free plan. You can try a 30-day free trial on all plans before committing. It offers four paid plans. 

To build an engaged contact base, the Basic Plan is ideal, and it costs $15 per month. For generating leads and increasing your profits, the most popular Plus Plan is suitable. Its pricing is $49 per month. 

Optimize your results with pro automation and integrations with its Professional Plan that costs $99 per month. With the Max Plan, you get highly advanced features. You can contact a sales representative for a custom quote. 

Pricing is based on the number of subscribers that you have. 

GetResponse Pricing Plan

Pros

  • GetResponse has an excellent visual campaign builder.
  • Its drag-and-drop editor makes it easy to use.
  • A wide range of professional-looking email templates come with GetResponse.
  • Segmenting your contact list allows you to send personalized messages. 
  • With its smart automation, you can convert leads to buying customers.
  • You can try out all its features for 30 days before committing.
  • It has a user-friendly interface.
  • Reporting features are comprehensive.
  • Customer support is reliable.
  • GetResponse allows you to A/B test email using different subject lines to identify the one with the greatest engagement.

Cons

  • GetResponse does not offer a free plan.

14. Benchmark

An Email Marketing Software that is Compatible with Video Emails

Benchmark is an Email Marketing Software that is Compatible with Video Emails

Benchmark is a marketing software that allows you to create highly professional online surveys using its templates. All its users have access to its library of templates that are organized by categories. It offers a mobile app that allows users to access it even on the go. You can use its drag-and-drop editor to create stunning emails with ease. 

With its built-in editor, you can edit images to ensure that it’s the size you want. It also allows you to add messages with beautiful fonts over the photos. You can create custom automated messages that can be programmed as a series or with a previous event. 

Its API integration helps you to manage your contact list, manage campaigns, and view contact results. Benchmark is available in a wide range of languages. Integrating Benchmark with various platforms can help to expand lists.

Using Benchmark’s RSS to email feature, when you publish a new article, the email service is notified, and then it builds personalized messages sent to your subscribers. This feature saves you a lot of time and is stress-free. It is also compatible with video emails.

You can segment your contact lists into groups based on customers’ interaction with your emails. A/B testing is an important feature that helps to improve your marketing strategy. Testing subject lines and delivery time helps you to identify the email with the highest engagement. 

It supports responsive emails, which means that you can access Benchmark from your desktops, phones, and tablets. Its autoresponder lets you create complex email sequences to engage your audience better.

Benchmark allows you to create sign-up forms to grow your contact list. You can add contacts manually, copy and paste from another document, or import them from another tool. 

Pricing

Benchmark offers a free forever plan. There is a 25% discount for Non-Profit Organizations.  It has two paid plans available. For small to medium-sized businesses, the Pro Plan is ideal. It costs $13 per month if billed annually. 

The Enterprise Plan is perfect for businesses with large subscribers. You can contact a sales representative for a custom quote. With the paid plans, you can send an unlimited number of emails to your subscribers. 

Benchmark Pricing Plan

Pros

  • Benchmark stores your email campaigns online.
  • Its RSS-to-email feature automatically sends newsletters to subscribers anytime you update your blog post.
  • Customer support is reliable. 
  • All of its emails are responsive.
  • It provides different ways for updating the contact list.
  • Users have access to a wide range of customizable HTML email templates.
  • You can track all email campaign data.
  • Segmentation of contact lists into groups helps to send personalized messages to customers. 
  • It allows you to send an unlimited number of emails to customers.
  • The Autoresponder feature allows you to schedule messages to be sent at a specific time and order.

Cons

  • It has a limited amount of image storage.

15. SendPulse

A Multi-Channel Email Marketing Software and SMTP Service Provider

SendPulse is a Multi Channel Email Marketing Software and SMTP Service Provider

SendPulse is an all-in-one multi-channel email marketing automation tool that sends triggers based on your customers’ activities by Automation 360. This feature allows you to reach your audience via various channels through a single platform. It also allows you to create subscription forms for your business. SendPulse also offers SMS marketing and web push notifications.

It offers a free SMTP for your marketing campaigns. It allows you to send bulk emails. This feature allows you to send up to 12,000 emails per month for free. The SMTP has a dedicated IP address for maintaining a better sender’s reputation, SSL security to ensure secure email deliverability, and statistics to track data. 

You must enable the tracking feature when creating an email campaign to get data. SendPulse lets you track email open rates, click-through rates, geographic stats, device stats, and error reports. A/B test your campaigns by sending emails with different subject lines and delivery times to different groups of people to identify the email that pulled the most engagement. 

With its drag-and-drop editor, you can easily create beautiful, stunning, and professional email templates without prior technical skills or HTML knowledge. Resending emails to everyone who hasn’t opened with a new subject line increases the open and click-through rate. 

Segmentation of contact lists into groups is based on geographical area, interests, gender, or past activity. It helps to manage contact lists and also boosts conversion. You can A/B test emails with different subject lines to know the one customers interact with the most. 

SendPulse’s artificial intelligence (AI) ensures that users communicate with all devices by email, SMTP, etc. Artificial intelligence increases click-through rates, page views, and conversions. It has a mobile app that helps you access this platform even when on the go. 

Pricing

SendPulse offers a free plan. Its Pay As You Go plan allows you to buy email credits to send emails. You get a 20% discount on all yearly plans. Its free plan contains all the unique features that you need for your email campaign. 

With its free trial, you can try out all the unique features with no credit card required before committing. Pricing is based on the number of contacts that you have. 

For the free plan, web push notifications and sign-up forms will include the company’s branding. SendPulse offers three paid plans.

For more essential tools to grow your business, the Standard Plan is ideal. It costs #2,312 per month. The highly recommended plan is the Pro Plan which costs #2,774.4 per month

To get full advanced features, the Enterprise Plan is suitable. It costs #3,884.16 per month.

SendPulse Pricing Plan

Users with over 5,000,000 subscribers will contact the sales team to discuss their VIP plan. 

Pros

  • SendPulse offers a free forever plan for up to 2,500 subscribers.
  • Customer support is reliable. 
  • It has a simple interface, making it easy to use. 
  • Paid plans are cheap.
  • You can carry out split-testing on emails to know which one has the most engagement.

Cons

  • Its technical side needs some improvement.

How to Choose the Best Autoresponder Software?

As there is a handful of autoresponder software out there, choosing can become complex. Having an in-depth knowledge of these tools and the one that meets your business needs is important. 

Your email list is the heart of your business. The more audience you communicate with, the higher your chances of converting. You need to be intentional when choosing an autoresponder software. You owe it to your business.

1. Consider your Budget

The first thing to consider before signing up for any autoresponder software is your budget. If you have a large budget, it is always advisable to go for paid plans because they offer more advanced features to get you started. 

Also, look out for additional fees because some platforms have hidden fees, and finding out these extra fees after signing up can be disheartening. Most of these tools offer free day trials. Therefore, if you’re unsure of committing just like that, you can try using the free trial to know the tool that is best for your business.

2. Define your Goals

While it is advisable to go for email marketing automation software with paid plans and advanced features, you should also consider the compatibility of these features with your business. Choosing a service provider with features that you do not need is pointless. 

You need to define what you tend to achieve for your business and then understand what each of these platforms offers. Knowing this will help you make the right choice and boost your conversion rate.

3. User Interface

The user interface of autoresponder software tells you a lot about the quality of their service. You should look out for the one that is easy to navigate. Otherwise, you will end up with a clunky process. 

An email marketing service provider with a simple drag-and-drop editor will be easy to use. Ease of use is one feature that every marketer would love to hear.

4. Credibility

The longer a company has been in business, the better its relationship with Email Service Providers (ESP). This means that by sending messages from their server, there is a low chance that your emails will be marked as spam. 

When choosing an email marketing platform, go for the one that has been in business for not less than seven years.

5. Email Deliverability

Email deliverability is the ability to deliver emails straight into your subscriber’s inbox. It is used to gauge the email marketing efforts of marketers. You want to make sure that you use a platform with good email deliverability, as this goes a long way in boosting conversion rates which is the goal of every marketer. 

Email Autoresponder FAQ

What is the best free autoresponder software tool?

#1. Sendinblue

The number of contacts you can have with Sendinblue’s free plan is unlimited. You can send up to 300 emails per day. Marketing automation workflow is available for up to 2,000 contacts.

#2. Moosend 

You get access to all its core features at no cost. It is free for up to 1,000 contacts. With this free plan, you will not have the Moosend logo at the bottom of your emails. 

#3. MailerLite

It offers a free plan for up to 1,000 contacts. You can send up to 12,000 emails per month. 

#4. Mailchimp

With Mailchimp’s free plan, you can store up to 2,000 contacts and send up to 1,000 emails per month.

#5. Benchmark

Benchmark’s free plan allows you to send 250 emails per month. You get essential email marketing, marketing automation, and other stunning features. 
 
#6. SendPulse

It is free for up to 500 subscribers, and you can send up to 15,000 emails.

How does an autoresponder work?

Autoresponder is an effective email marketing tool that allows you to schedule emails to be sent to your customers based on specific criteria that you have set up. To send an autoresponder message, you need email marketing software. 

If you want to create an autoresponder for  “welcome email,” the first thing to do is write and design your email template. Once the template is ready, you set up a marketing automation workflow. Choose “welcome message” from the available workflow types. 

You will choose the email list you want to create the welcome email for, then schedule the time framing for sending. To activate the workflow, select the email template that you created. 

Creating an autoresponder email is easy to set up. It helps create better engagement, better communication with customers, save time, and create stronger relationships with customers.

What is the best email autoresponder?

#1. Sendinblue

Sendinblue offers a  free plan, and its paid plans are cheap. It provides its users with both sales and marketing toolkit.  

#2. Moosend

It has artificial intelligence features. With Moosend, you get highly advanced features at competitive prices. For infrequent senders, the Pay As You Go option is available. 

#3. ActiveCampaign

ActiveCampaign is an all-in-one email marketing tool that combines email marketing, sales, CRM tools, and automation. 

#4. HubSpot

HubSpot provides a free CRM for its users. Its pipeline management feature allows you to add deals to your CRM with a single click. Although pricey, its features are fully automated and highly advanced.

#5. Mailchimp

It ensures that there is transparency in all your email campaigns. This feature gives you insights into how your campaign is going. With its artificial intelligence features, you get insights into how to optimize your marketing campaigns.

What are the most important autoresponder capabilities you need?

There are essential capabilities that you need in an autoresponder. 

– Supreme event invitation management features
– Customizable and responsive email newsletter templates
– Subscription forms to capture your leads
– Personalization and email list segmentation
– Automated resend to people who did not open previous emails.
– Essential business tools and social media integrations
– Marketing automation that allows you to deliver email sequences at the right time
– Predictive insights to help your marketing campaigns

Autoresponder Tools: Which One Should I Pick?

The autoresponder software you pick highly depends on whether it would benefit you and your customers. However, having a budget is essential; you should also look out for the autoresponder software with the features you need.

If you are looking for a free option with stunning features, you should go for Sendinblue, Moosend, Hubspot, Mailchimp, MailerLite, and SendPulse

For online content creators and bloggers, ConvertKit is suitable. A unique autoresponder software that is compatible with video emails is Benchmark. 

Constant Contact, MailerLite, ConvertKit, Omnisend, and GetResponse offer free trial periods to try them out before committing. You get access to all its advanced features during your free trial period.

A multi-channel platform with a free SMTP for your marketing campaign is SendPulse

There is no correct answer to the question “Which Autoresponder Tool Should I Pick?” Choose the suitable autoresponder software for your email list and watch your conversion rate skyrocket.

Written by
Anastasia Belyh
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