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14 Best HubSpot Alternatives You Should Switch to in 2021


Discover the best HubSpot alternatives and top competitors that offer better marketing automation and CRM features at lower prices.

hubspot alternatives

If you are an online marketer, you would have come across ‘HubSpot’ several times. Maybe you used its free tools or took its ever-expanding online courses. 

HubSpot positions itself as a comprehensive marketing solution for businesses. It offers email marketing, CRM, CMS, marketing automation, landing pages, leads management, customer support, and SEO tools.

However, although its free plan is generous, upgrading to its paid plans for more features is costly. It is hard to justify the cost when there are HubSpot alternatives that have more features and charge lesser fees.

Read through our list to find out the best HubSpot alternative for your business.

Why HubSpot Alternatives?

HubSpot is the dominant player in the inbound marketing software industry. According to Email Monday, more than 51% of businesses, 55% of B2B businesses, and 75% of marketers use one form of marketing automation. 

B2B Marketing Automation systems market size

Luckily, there are many marketing automation and CRM software in the market for small businesses. While many businesses will prefer to use HubSpot because of its popularity and range of free tools, it may not be the best solution for you.

Here are the reasons why.

1. Lower Cost

If you plan on using HubSpot’s free tools, then the inbound marketing software is the right fit for you. HubSpot offers lots of generous features and tools for free, which many other competitors cannot match.

However, the free tools have limitations, which makes them less effective for small businesses that want to grow and scale their income. 

Upgrading to one of its paid plans often proves costly for the budget of many small businesses. HubSpot pricing plans start at $50 for its starter package, which doesn’t give you the marketing automation feature. 

If you want to create a blog, have access to marketing automation and A/B testing, you have to sign up for its professional plan, which starts at $800.

Other HubSpot alternatives in the market offer cheaper plans with more features.

2. More Templates

HubSpot does not have enough templates for its landing page and email marketing features. The existing collection is sparse and lacks the creativity and attractiveness of templates offered by HubSpot alternatives. 

Although you can purchase more email and landing page templates on HubSpot’s Asset Marketplace, it is an additional expense you do not want to spend. 

3. Detailed Reporting

HubSpot reporting features are not as comprehensive as its competitors. Creating custom reports and multiple dashboards will cost extra.

Best HubSpot Alternatives for Marketing Automation and CRM

1. Constant Contact

Best HubSpot Alternative for Email Marketing Automation

Constant Contact is the best HubSpot Alternative for Email Marketing Automation

Constant Contact provides affordable marketing automation and CRM software for small businesses. The platform helps its customers automate their email marketing, eCommerce, websites, and social marketing campaigns.

The software is one of the oldest email marketing and CRM tools in the industry. It was founded in 1995 by Randy Parker as Roving Software. In 2004, it changed its name to Constant Contact and went public in 2007.

Constant Contact provides its users with excellent metrics and insights into their marketing campaigns. With the software, you can use its drag-and-drop editor to create engaging email marketing campaigns, set up an online store and website, or more.

With the platform, you have access to its large library of templates for email newsletters, online stores, websites, and landing pages. You can add widgets such as coupons, events, polls, maps, and more. 

Communicate smarter with your audience with Constant Contact email marketing tools. Use its email template builder to create the perfect email newsletters that appeal to your audience. 

Whatever your email marketing needs are, there is a template for you. There are hundreds of email templates available to users. Templates cover sales promotions, thank you or welcome messages, and product launches. All templates are optimized for mobile devices.

The email newsletter software helps to set up welcome emails for new subscribers, trigger email series, contact segmentation, resend emails to non-openers, and build your email list.

Constant Contact social marketing tools help you run Facebook and Instagram ads and control your social media campaigns from one place. It integrates with eCommerce and CRM platforms such as Salesforce, MindBody, DonorPerfect, and Zoho.

The marketing automation and CRM platform track your marketing campaigns in real-time. View detailed reports that cover statistics such as open rates, bounce rates, social shares, and more.

Pricing

Constant Contact Pricing Plan

Constant Contact has two pricing plans: the email and email plus. It offers a free 30-day trial period with no credit card required.  

The email plan is suitable for small businesses who want to make the most out of their email marketing campaigns. It covers unique features that help small businesses build and retain their email list, and convert them into customers.

The email plus plan is perfect for small businesses that want to enjoy email marketing automation and other marketing automation. 

Benefits

  • Easy to use interface
  • A/B testing on both plans
  • An impressive array of email templates

Why Choose Constant Contact over HubSpot?

#1 Pricing

Constant Contact is a more affordable marketing automation option for small businesses. The platform charges a starting price of $45 for its highest plans, while HubSpot’s lowest premium pricing plan starts at $50. 

#2 Templates

There are lots of templates available on Constant Contact for email newsletters, landing pages, online stores, and website creation. HubSpot on the other hand has limited free templates and requires you to pay extra for more template options.

#3 Reports

Constant Contact provides more detailed reports on your marketing automation than HubSpot. Custom reports are unavailable on HubSpot’s starter plan and limited to its professional plan.

2. ActiveCampaign

Solid Marketing Solution for Marketers and Small Businesses Looking for All Sorts of Automation and Reporting

ActiveCampaign is the Solid Marketing Solution for Marketers and Small Businesses.

ActiveCampaign offers marketing automation, CRM, and email marketing software for small businesses to take control of their customer experiences. The popular marketing automation platform has a large customer base of over 130,000+ businesses. It was founded in 2003 by Jason VandeBoom.

The platform is the perfect fit for small businesses with sales, marketing, and customer service teams. You can automate your email campaigns with its simple workflows and segment your email list to increase your email open-rates and click-through rates. 

ActiveCampaign offers a predictive sending feature, which tracks the behavior of your email list, to determine the best time to send emails. With this feature, you can increase the conversion rates of your email campaigns.

Boost your email marketing campaigns with its rich email marketing features such as mail scheduling, autoresponders, triggered emails, broadcast emails, and automated email funnels. 

Apart from email marketing automation, the all-in-one marketing solution offers SMS marketing automation. Use its workflow to set automated SMS messages for your audiences such as text reminders and notifications. 

The platform offers a rich CRM feature for gathering and calling leads, and performing other lead management tasks. You can sync your ActiveCampaign with your Gmail and Outlook account with its chrome extension.

Through its sales automation, it manages your sales process to prevent small businesses from losing out on leads due to inactivity. 

ActiveCampaign offers advanced reporting and tracking features that help you make informed decisions. Track your small business marketing goals with its goal tracking tool. Its tracking features also extend to your site, providing you specific details about who visited your site and how long they stayed.

You can use its A/B testing or split action to test your marketing campaigns for their effectiveness. This feature removes the guesswork from your campaigns and shows you what works and what doesn’t.

Pricing

ActiveCampaign Pricing Plan

ActiveCampaign has four pricing plans: lite, plus, professional, and enterprise. The life plan is ideal for small businesses that want to access its basic marketing automation packages.

The plus plan is suitable for small businesses who in addition to marketing automation have other features such as landing pages, SMS marketing, and advanced performance reports.

The professional plan is perfect for small businesses with more than 50 users. It comes with features such as predictive sending, split automation, and conversion reporting.

The enterprise plan is ideal for businesses who want to scale up their conversions with its customer reporting, dedicated customer support, and unlimited email design testing.

Benefits

  • 300+ integrations
  • Starting plan affordable for many small businesses
  • Comprehensive features

Why ActiveCampaign over HubSpot?

#1 CRM (Customer Relationship Management) Tools

ActiveCampaign offers better CRM tools for small businesses than HubSpot. Its CRM tools make it easier for small businesses to manage and automate their sales and marketing teams. 

#2 Pricing

Access to HubSpot’s professional package is a whopping $800 a month. ActiveCampaign costs $299 a month while offering far more advanced features. 

Small businesses enjoy email marketing and automation, customer support, and reporting services for as low as $9 a month. HubSpot pricing plans start at $50 without marketing automation features.

3. GetResponse

Best HubSpot Alternative with Conversion Funnel Feature and Landing Pages

GetResponse is the best HubSpot Alternative with Conversion Funnel Feature and Landing Pages

GetResponse is a powerful marketing automation software that helps small businesses send emails, create landing pages and funnels, and automate their marketing campaigns. The platform was founded in 1999 by Simon Grabowski.

The polish-based company has an international appeal with a diverse pool of customers from over 183 countries. Its wide international exposure requires a multi-lingual approach for its customers. GetResponse currently supports 27 languages. 

GetResponse offers one of the best marketing automation features for small businesses. With its conversion funnel tool, it can handle all aspects of online traffic management including traffic generation and conversion. 

The conversion funnel feature has different ready-made funnels for different business situations. They include simple opt-in funnels, lead magnet funnels, sales funnels, and webinar funnels

GetResponse allows users to create landing pages, and email newsletters, and email automation. You can use its marketing automation tools to sell your digital or physical products, build lead magnets, and track and retarget abandoned carts.  

You can use its social marketing integration to buy Facebook and Instagram ads, to draw prospects to the landing pages you created with its drag-and-drop editor. 

You can place simple opt-in forms in your landing pages to get your audience to take a desired action such as registering for your webinar. Use its exit-intent popups feature to collect email addresses or any other information from your cold traffic about to exit your site. 

GetResponse has a powerful email marketing tool that allows you to create professional emails that convert easily. There are numerous email templates available for users on the platform. 

The email templates cover all your different goals such as newsletters, autoresponders, automation emails, automated blog digest, and transactional emails. You can set up your webinar, conduct polls and survey on the platform.

GetResponse integrates with eCommerce platforms such as BigCommerce, WooCommerce, Magento, Etsy, Shopify, and PrestaShop. It also integrates with payment processors such as Stripe, Square, BlueSnap, PayPal, and PayU.

Pricing 

GetResponse Pricing Plan

GetResponse offers a free trial period for 30 days on any of its plans. You do not need to supply your credit card information before you can enjoy the free trial.

There are four pricing plans: basic, plus, professional and max. The basic plan is ideal for small businesses who are just starting with a small contact list and need only basic marketing automation features. 

The plus plan is perfect for small businesses who want to generate leads and sell products. The enterprise plan is suitable for small businesses that want to scale their business with GetResponse pro automation and integration.

The max plan is suitable for large businesses that have a huge customer base and have unique needs. 

Benefits

  • Comprehensive conversion funnel
  • Affordable pricing
  • 30-day free trial period

Why GetResponse over HubSpot?

#1 Pre-built Funnel Templates

GetResponse has a large library of pre-built funnel templates that small businesses can use to automate their marketing campaigns. It also has over 180 landing page templates and many email newsletters templates for users. HubSpot does not offer such a rich diversity of templates.

#2 Pricing

HubSpot pricing plan is costly compared to the GetResponse range. The former lowest monthly pricing starts at $50 while GetResponse starts at $15. 

If you want access to all its features, you have to pay $800 for HubSpot, while you only pay $99 for GetResponse.

4. Wishpond

Top-Rated Marketing Automation Platform with Modern-Looking Templates

Wishpond is the Top Rated Marketing Automation Platform with Modern Looking Templates.

Wishpond is an all-in-one marketing solution for marketers, small businesses, and large companies. It offers landing pages, contests, promotions, pop-ups, and forms, email marketing, leads database, Shopify, and marketing automation services.

The platform uses its marketing tools to help users grow and scale their businesses in the fastest possible time. There is no coding required with the software, it is suitable for both techies and non-techies. It was founded in 2009 by Ali Tajsekandar.

Wishpond helps small businesses track, segment, and manage their leads for better conversions. With its real-time analytics, you can know what pages are converting, and their other actions. Small businesses can use them to make their marketing campaigns more personal.

The email marketing feature automates users’ email marketing campaigns for faster conversions. You can automate your email newsletters and email drip campaigns. 

Through its A/B testing feature, you can test to find out what email marketing strategies work for your audience and what doesn’t. You can test specific details of your email newsletters such as the subject line, images, text, and call-to-action buttons. Email templates are also worth testing. 

Creating an email template for your email marketing campaign is easy with its drag-and-drop editor. There is no complexity involved here. Select a ready-made template or drag and drop elements to create the perfect email template.

Wishpond allows users to automate and integrate their favorite CRM, email, and eCommerce platforms with their accounts. They include Zapier, ActiveCampaign, AWeber, Benchmark, Campaign Monitor, ClickWebinar, Constant Contact, Eventbrite, Shopify, GetResponse, Salesforce, and Mailchimp. 

Track the progress of your marketing automation and other campaigns with its detailed leads tracking and management tool. You get real-time information about your lead activity, demographics, and your marketing campaign’s performance.

Pricing

Wishpond Pricing Plan

Wishpond has three pricing plans: Starting Out, Everything You Need, and Rapid Growth. All its plans have a free 14-day trial.

The Starting Out plan is the ideal option for small businesses that are new to marketing automation or have limited marketing automation needs.

The Everything You Need plan is suitable for small businesses that want to grow their profits and capacities. It offers additional features not present in the Starting Out plan such as A/B testing and custom javascript.

The Rapid Growth plan is best for businesses that want to scale up with business growth. It comes with priority customer support and free coaching.

Benefits

  • Supports integration of popular eCommerce and CRM platforms
  • Contest and promotion tools
  • Cool collection of marketing templates

Why Wishpond over HubSpot?

#1 High-Quality Templates

It is an open secret that HubSpot templates are nowhere near what other HubSpot alternatives are offering. Wishpond has a rich collection of modern-looking templates that HubSpot cannot match.

#2 Pricing

Wishpond pricing is not the most cost-effective in the market but compared to HubSpot, Wishpond pricing is cheap. 

HubSpot and Wishpond have similar starting prices, but you get more value for money with Wishpond’s unlimited landing pages, email drip campaigns, and marketing automation.

Access to all of the Wishpond features costs $199 a month, while HubSpot charges $800 a month.

5. EngageBay

Most Comprehensive HubSpot Alternative

EngageBay is an award winning CRM software for marketing, sales, and customer support.

EngageBay is an award-winning CRM software for marketing, sales, and customer support. The all-in-one marketing software sets up small businesses for rapid growth. It was founded in 2017 by Sreedhar Ambati.

The platform uses CRM software, helpdesk software, marketing automation, and live chat software to boost small businesses’ growth. 

EngageBay boosts of having the complete marketing solution for small businesses. They include email marketing and email template builder, landing page builder, marketing automation, lead generation, and a social suite. It has over 28,000 customers using its services.

Users enjoy free access to its CRM tools. These tools are instrumental in helping small businesses develop long-lasting customer relationships. Some of the popular CRM features include appointment scheduling, tasks, and contact management.

You can use its drag-and-drop designer tools to build landing pages, email templates, and web forms. There are many pre-designed templates available on the platform for users. 

The appointment scheduling tool makes it easy for your customers to schedule appointments with you. This freedom increases the chances of them showing up for the meeting.

Small businesses can sell like pros with its extensive sales features. They include email tracking, sales automation, SMS marketing, multiple deal pipelines, account-based marketing, and proposal analytics. The email tracking feature syncs with your Gmail and Outlook accounts. 

EngageBay helps small businesses automate their customer support needs. The CRM software uses customer management tools such as customer feedback forms, ticketing, help desk, and canned responses. With these tools, your customer support team can resolve customer complaints and inquiries faster.

The CRM telephony software tracks your conversations with customers and provides information from these conversions for effective targeting. 

EngageBay seamlessly integrates with popular apps such as Zapier, QuickBook, Xero, Stripe, Shopify, LinkedIn, JustCall, SendGrid, and Jotform.

Pricing

EngageBay Pricing Plan

EngageBay has four plans: free, basic, growth, and pro. The free plan is ideal for small businesses that are just starting and do not have many contacts.

The basic plan is suitable for small businesses that have a sizable number of contacts. It is ideal for businesses that want to grow beyond the limitations of the free plan.

The growth plan is the perfect solution for businesses that have a large number of contacts and need additional features to handle them.

The pro plan is the best for businesses that have a huge number of contacts and need access to more features.

Benefits

  • Comprehensive marketing software for small businesses
  • Free plan

Why EngageBag over HubSpot?

#1 Basic Fees

HubSpot and EngageBay have similar features, and the difference between both is only apparent when it comes to pricing.

EngageBay costs $64 per month paid annually for its market automation, CRM & sales automation, and customer service automation features. HubSpot costs $420 per month paid annually for the same features. 

#2 Free Onboarding and Unlimited Contacts

EngageBay’s highest premium plan has an unlimited number of contacts and zero onboarding costs. HubSpot on the other hand has a 10,000 contacts limit and a $6,000 onboarding fee for its enterprise growth suite.

6. Drip

Best HubSpot Alternative for eCommerce Automation

Drip is the best HubSpot Alternative for eCommerce Automation.

Drip is one of the best HubSpot alternatives for its rich email marketing and eCommerce automation features. It was founded in 2013 by Rob Walling. With its focus on eCommerce automation, the platform has 6,500+ eCommerce companies using its services.

The eCommerce CRM platform offers advanced email marketing automation to improve conversions to your online store. Drip makes it easy for users to start an online store and keep it selling at its optimum for years. 

Users can integrate numerous customer data from various platforms into a central dashboard, the Drip board. This act simplifies tracking and managing the customer’s journey. 

Drip provides detailed tracking of your leads or customers based on their actions. It notifies you when prospects visit your online store or website and when they make a purchase or abandon a cart.

You can create custom fields on Drip to collect unique information about your customers. Users can utilize this information to personalize their marketing campaigns and drive engagements. 

The eCommerce CRM platform has a tagging feature that allows you to segment your audience list with tags. With this feature, you can effectively create personalized emails for contacts with similar interests or attributes. 

Drip’s personalization features automate emails for different customer behaviors. When a customer buys something, it sends a ‘Thank You’ message. When they abandon carts, it sends a different message.

The visual email builder makes it easy for small businesses with no design experience to create professional email designs. There are many available ready-made email templates in its store for users. You can add recommended products, dynamic discounts, and other content to your emails.  

Drip integrates with eCommerce platforms like Shopify and other Shopify alternatives such as Magneto, BigCommerce, and WooCommerce. You can also connect your custom stores outside of these eCommerce platforms to Drip. 

Pricing 

Drip Pricing Plan

Drip offers a free 14-day trial with an email sending limit of 2,000. Its pricing structure is innovative. Instead of charging per feature, Drip offers all its features for all plans. Pricing is determined by the number of contacts in your account, 

There are extra charges if you want to add SMS or MMS automation to your contact-based pricing plan.

Benefits

  • A large number of integrations
  • Affordable pricing for small businesses
  • Excellent email marketing automation
  • Easy to use platform
  • Free trial period

Why Drip over HubSpot?

#1 eCommerce Automation Features

Drip stands shoulders taller than HubSpot in terms of eCommerce marketing automation. There are over 90 eCommerce integrations on Drip, HubSpot does not have as many. 

While you can create automation workflows with both software for your eCommerce business, Drip takes it even deeper by tracking customers who checkout from your store.

#2 Pricing

HubSpot professional plan costs $800 a month for a limit of 2,000 marketing contacts. Drip charges $29 for 2,000 contacts in your account.

7. Sendinblue

Budget-Friendly HubSpot Alternative for Growing Small Businesses 

Sendinblue is the Budget Friendly HubSpot Alternative for Growing Small Businesses.

Sendinblue is an all-in-one marketing solution for small businesses and marketers. It offers email marketing, SMS marketing, landing pages, CRM, Facebook marketing, and marketing automation features. 

The company was founded in 2007 by Armand Thiberge and Kapil Sharma. Currently, it has over 175,000 users from 160 countries.

Sendinblue email marketing feature is one of its most popular and widely used features. According to Sendinblue, an astonishing 100 million emails or more are sent daily on the platform. 

Creating your landing pages and forms, setting up your Facebook Ads is easy with its drag and drop editor. You do not need any design or coding experience. The drag and drop builder makes it easy for non-creatives to develop templates in a few minutes.

You can utilize any of its pre-designed and customizable templates to suit your business needs. Edit text, add or edit images, edit or insert links and other elements with its drag and drop builder.

Sendinblue CRM tools make it easier for your sales, marketing, and customer support teams to communicate for the growth of the business. You can add an automated chatbot to your website or store to attend to users’ complaints.

With its SMS marketing feature, users can send automated SMS or MMS messages to prospects about upcoming product launches, promotions, events, and more.

Sendinblue in-depth analytics gives you detailed statistics about your marketing campaigns. You can use its A/B testing to test the appeal of various email concepts. 

The email marketing feature has a drag-and-drop editor that allows you to set up professional email templates. With the editor, you can insert images, texts, and other elements into your emails. There are numerous pre-designed email templates available for users. 

Segment your contacts into smaller groups by different filters using its contact segmentation feature. This feature makes it easy to inject personalization into your emails.

Sendinblue integrates with CRM, CMS, lead management, and eCommerce platforms such as WordPress, Shopify, Elementor, WooCommerce, BigCommerce, PrestaShop, Outlook, Zoho, Stripe, and SumoMe.

Pricing

Sendinblue Pricing Plan

Sendinblue has four plans: free, lite, premium, and enterprise. The free plan is ideal for small businesses who want access to email marketing services for their small contacts. 

The lite plan is suitable for small businesses that want more email marketing features for their large contacts.

The premium plan is perfect for small businesses that want access to marketing automation, landing pages, Facebook Ads, and retargeting.

The enterprise plan is suitable for businesses that need a custom marketing solution to scale up their businesses.

Benefits

  • Free plan
  • A rich array of pre-designed templates
  • Great automation workflow

Why Sendinblue over HubSpot?

#1 Pricing

Sendinblue charges per email which makes it suitable for small businesses with large contacts but who send emails below their contact strength. HubSpot charges per contact. 

Both HubSpot and SendinBlue have free plans. However, SendinBlue offers more features for free such as unlimited contacts, web tracking, and built-in CRM.

#2 Pre-Designed Templates

Sendinblue has a drag-and-drop editor that offers a wide selection of pre-designed templates, even with its free plans. HubSpot does not offer any template for its free plan, and its paid plans do not match Sendinblue’s template collection.

8. Pipedrive

Easy-to-Use and Affordable CRM Software for Small Businesses

Pipedrive is an Easy and Affordable CRM Software for Small Businesses

Pipedrive is a powerful CRM solution for small to medium-sized businesses. The software is particularly useful for sales teams. It was founded in 2010 by Timo Rein, Ragnar Sass, Urmas Purde, Martin Tajur, and Martin Henk.

The platform is full of features and customization options for users. However, despite the multitude of options, the platform is easy to use for non-techies. 

Pipedrive CRM software helps users drive leads, schedule follow-ups, and view pipelines. With the software, small businesses have a rich array of tools to close more leads and generate more sales volume.

You can monitor, organize and customize pipelines to fit your sales cycle. Over 90,000 brands are using the Pipedrive CRM software. 

Team collaboration is one of its standout features. Small businesses can use the software for better sales team collaboration on leads and deals in their pipeline. You can set goals for your teams and get reports of their performance with this feature.

Pipedrive allows syncs with popular email providers such as Gmail, Outlook, and Microsoft Exchange. The CRM platform integrates with over 200+ apps and tools. They include Trello, MailChimp, Xero, Asana, and more. 

The availability of the Pipedrive mobile app makes access to its services more accessible at any point in time. The app is available on iOS and Android stores. The app gives a detailed summary of your daily activities including deals. 

Pipedrive offers advanced insights and reporting of your business performances. The software allows users to customize their metrics and measure their performance against their set goals. 

Save yourself and your team the time and energy of having to do routine activities manually. There are tools available to automate your small business’ routine activities. 

Pricing

Pipedrive Pricing Plan

Pipedrive has four pricing plans: essential, advanced, professional, and enterprise. You get a 14-day free trial for its professional plan with no credit card required.

The essential plan is ideal for small businesses with minimal CRM needs. The advanced plan is suitable for small businesses who want access to its tracking and automation features.

The professional plan is perfect for small to medium-sized businesses that want access to more features such as collaboration and communication features.

The enterprise plan is ideal for businesses who want access to custom onboarding and professional assistance with their CRM.

Benefits

  • Reminders and notification alerts
  • 24/7 customer support
  • Tracks all your small business communications
  • Great security features

Why Pipedrive over HubSpot?

#1 Cheaper Prices

Pipedrive pricing starts as low as $12 while HubSpot premium pricing starts at $50 for a single user. Pipedrive highest plan, the enterprise costs $80, while HubSpot can cost as much as $1,200. 

#2 Unlimited Contacts and Sales Pipelines

Pipedrive offers unlimited contacts and sales pipelines on all its plans, while HubSpot restricts both features on its plans. 

#3 Email Templates 

Pipedrive offers unlimited email templates from its second plan upwards, while HubSpot has limits on its email templates on all plans.

9. Infusionsoft

Best HubSpot Alternative for Marketing Automation and Contact Management

Infusionsoft is the best HubSpot Alternative for Marketing Automation and Contact Management.

Infusionsoft, now known as Keap, is a marketing automation and contact management software for small businesses. The platform is a convenient solution for sales and eCommerce automation. It was founded in 2001 by Clate Mask and Scott Martineau.

The platform is popular for its CRM tools designed to help small businesses convert prospects into paying clients. Infusionsoft helps you bring all your sales and marketing activities into one dashboard.

Using the platform is easy, there is no need for any technical knowledge to read its reports or to set up marketing campaigns. 

Infusionsoft helps you automate the capturing of leads for your marketing campaigns. It collects valuable information about your leads such as their behaviors. You can use this information to segment your leads for more effective targeting. 

The CRM platform allows users to create a centralized sales workflow for all their sales activities. You can set up automated sales responses for common situations such as when a prospect buys your products or visits your website.

With its eCommerce features, you can set up and manage your online store, track and manage inventory. You can also keep track of your prospects’ activities. Infusionsoft helps you create subscription plans, promos, and discounts.

Infusionsoft uses powerful insight analytics to track the success of your marketing and sales campaigns. The advanced analytics provides insight into which leads will likely convert faster and estimated revenue from your campaign.

Unlike other inbound software, Infusionsoft has a mobile app, through which users can create landing pages, forms, and emails. The CRM platform integrates with QuickBook, XERO, and Intuit.

Pricing

Infusionsoft Pricing Plan

Infusionsoft has three pricing plans: the lite, pro, and max. It has a 14-day free trial with no credit card required.

The lite plan is suitable for new small businesses who want to organize, automate their sales and marketing campaigns. 

The pro plan is perfect for growing small businesses with custom needs. The max plan is suitable for established businesses who want to scale up their revenue and optimize their sales pipelines.

Benefits

  • Tracks all customers’ activities
  • Contact segmentation
  • Easy to use and learn
  • Great range of APIs and integrations

Why Infusionsoft over HubSpot?

#1 Pricing

Infusionsoft or Keap costs range from $59 a month to $140 a month for one user. HubSpot on the other hand requires you to pay an annual fee upfront which can range from $3,000 to as much as $15,000 or more. 

Many small businesses simply cannot afford to pay for HubSpot one-time a year billing. Infusionsoft is the cheaper option.

#2 Payment Processing

HubSpot does not offer users the opportunity to process payments on its platforms. Infusionsoft allows you to process all your payments through its platform and keeps records of the sales made from it.

#3 Campaign Builder

Infusionsoft uses a visual campaign builder which makes it easy for users to create sales and marketing funnels and automation. HubSpot uses workflows that can be a bit difficult to understand.

10. Ontraport

Best HubSpot Alternative for Personalizing Buyer Experience with Funnels

Ontraport is the best HubSpot Alternative for Personalizing Buyer Experience with Funnels

Ontraport is an all-in-one software for small businesses. The platform is popular for its simplicity and powerful features. 

Thousands of businesses all over the world use Ontraport as a sales and marketing solution. It was founded in 2006 by Landon Ray.

Ontraport has a host of solutions for small businesses. They include sales and CRM, marketing automation, pages and forms, payments, and support.

With its referral program feature, users can organize their referral program data in one central system. Use Ontraport’s WordPress plugin, PilotPress, to integrate your WordPress referral programs into your account.

The software allows you to build your partner program. It tracks the progress of each of your plans for commissions, sales, and traffic management.

Ontraport’s sales force automation feature is one of the most advanced lead tools in the industry. With its Weight Random feature, the software assigns leads to your salespeople based on their performances.

If you do not want to share leads unequally based on performance, you can use its Round Robin feature to distribute leads evenly.

The platform allows you to rank your leads based on different categories such as industry, location, and title. You can use its lead filter tool which helps you differentiate between fresh and old ones for better marketing results.

Build or enhance your membership sites with Ontraport. You can add web forms and landing pages to your membership sites. Use Ontraport editor to customize your landing pages and web forms. 

The software has a great selection of landing page templates, email newsletters templates, and other automation templates.

Ontraport helps you automate your tasks, send automated customer follow-ups such as welcome emails, and sync your data into one dashboard. It can also perform customer onboarding automation and lead management roles. 

Pricing

Ontraport Pricing Plan

Ontraport has four plans: basic, plus, pro, and enterprise. It has a 14-day free trial with no payment commitment required from you.

The basic plan is ideal for small businesses who want access to unlimited emails. The plus plan is suitable for small businesses who want to enjoy its eCommerce features.

The pro plan is best for businesses who want access to all the features of the basic and pro plans, plus email consultations.

The enterprise plan is suitable for businesses who have a large number of contacts and email needs, and want access to a personal account representative.

Benefits

  • eCommerce enhancement features
  • CRM and email marketing tools
  • Drag-and-drop editor
  • 14-day free trial period

Why Ontraport over HubSpot?

#1 Free Library of Automation Templates 

Apart from being an all-in-one marketing solution for small businesses, Ontraport offers a never-ending list of free automation templates. HubSpot has limitations in its templates. You end up paying more if you want more templates.

#2 eCommerce Solution

Ontraport is a better eCommerce solution for small businesses than HubSpot. You can process payments with Ontraport, and manage other aspects of your online store such as recurring payments, sales automation, and cart abandonment retargeting. 

HubSpot does not support payment processing on its platform.

11. Pardot

Best HubSpot Alternative for Marketing Automation

Pardot is the best HubSpot Alternative for Marketing Automation

Pardot is Salesforce’s marketing automation software. The advantage of using Pardot over other HubSpot alternatives is its seamless connection to the main Salesforce CRM. It was founded in 2006 by David Cummings and Adam Blitzer.

The marketing automation solution is suitable for helping small to large companies generate more pipelines, stronger connections with their customers, and close more deals.

Pardot offers both lead management and marketing automation features for users. What differentiates Pardot from other HubSpot alternatives is its data-driven approach to tracking your campaigns.

With its lead management feature, you can generate leads, send emails based on triggers, re-engage cold leads, store leads, and segment leads.

Pardot tracks your websites and produces detailed ROI reporting for your marketing automation campaigns. 

With its A/B testing, you can test the various aspects of your emails and landing pages, and use the test results to make informed decisions for better conversion. The platform also provides advanced lead nurturing and email marketing analytics for small businesses. 

You can also use its landing page builder to build mobile-responsive landing pages and online forms. You can customize your landing pages and online forms with its builder, or use one of its ready-made templates.

The software also uses social features such as social posting and profiling. You can also track your organic and paid searches via its numerous integrations. Pardot integrates with Google Ads, Google Analytics, WordPress.org sites, and social media platforms.

Pricing

Pardot Pricing Plan

Pardot has four pricing plans: growth, plus, advanced, and premium. The growth plan is suitable for businesses that want to use its marketing automation to grow. 

The plus plan is best for businesses who want marketing automation and analytics. The advanced plan is perfect for businesses who want to enjoy artificial intelligence and analytics features.

The premium plan is suitable for companies who want all the features in the growth, plus and advanced plans. The plan also comes with predictive analytics and support features.

Benefits

  • Salesforce integration
  • Landing page builder tools
  • A/B testing
  • Professional marketing campaigns customization 

Why Pardot over HubSpot?

#1 Lead Management and Lead Filtering

Pardot has better lead management and lead filtering tools than HubSpot. Pardot offers lead management features such as lead scoring, lead nurturing and email/landing page creation on all its plans, HubSpot does not offer these features for its basic package.

#2 Marketing Automation

Pardot beats HubSpot in terms of marketing automation. The marketing automation feature is available on all Pardot plans, while HubSpot only offers marketing automation for its Professional or Enterprise plan. 

#3 Reporting

HubSpot reporting feature is not comprehensive unless you are using its Enterprise plan. Non-enterprise plan users do not get to see revenue and event-based reports.

Pardot, on the other hand, offers all types of reporting for all its plans.

12. SharpSpring

Powerful Sales and Marketing Automation Platform for Growing The Revenue of Small Businesses

SharpSpring is the Powerful Sales and Marketing Automation Platform for Growing The Revenue of Small Businesses.

SharpSpring is a complete marketing automation platform that offers a wide range of tools to boost conversions and revenue for small businesses. It was founded in 2011 by Rick Carlson and Travis Whitton.

Some of the sales and marketing automation features include lead generation and management, sales management, and analytics.

SharpSpring features are cut into two categories: the app marketplace, and the complete marketing and sales platform. The app marketplace consists of CMS, CRM, and shopping carts platforms. 

SharpSpring integrates with eCommerce platforms such as Shopify and Magento. The marketing automation software is a perfect fit for eCommerce businesses. It offers eCommerce marketing features such as shopping cart integration and shopping cart abandonment 

The software also integrates with Google Adwords, Salesforce, and Zapier. With its Zapier and open API integrations, users can easily integrate other existing solutions to their SharpSpring account. There are over 2,000 agencies and 10,000 businesses using SharpSpring. 

The complete marketing and sales platform consist of all its features. They include email, forms, automation, CRM, landing pages, blogs, marketing analytics, and social

With its social media campaign features, users can schedule social media posts, track hot leads, filter conversations, and trigger actions based on certain social activities taken by your leads.

The marketing automation tools let users switch from client and agency accounts on the same dashboard. You can use its rich CRM features or create forms through SharpSpring partnership with Salesforce, Formstack, and Gravity Forms.

The blogging tool is a complete solution for content creators. Track the process of your blogs and websites with SharpSpring’s unique tracking code. You can also add social media widgets to your content to generate social shares.

You can create your blog with its point-and-click editor. There are numerous blog templates available on the platform. If you have coding skills, you can use its HTML editor to create your blog.

SharpSpring CRM features include lead scoring, page reminders, and pipeline views. Automate your sales and marketing campaigns with dynamic emails and landing pages for better conversations. The platform allows you to create automated drip campaigns to engage and nurture your leads.

Pricing 

SharpSpring Pricing Plan

SharpSpring has different price structures for small to medium-sized businesses, agencies, and enterprises. However, information about its pricing for these three categories is not readily available on its website.

You have to apply for a custom quote and pick a time for a demo presentation on the SharpSpring website.

Benefits

  • Comprehensive sales and marketing automation
  • Straightforward to use

Why SharpSpring over HubSpot?

#1 Leads Management

SharpSpring has better lead management features than HubSpot. The lead scoring, lead nurturing, online behavior tracking, and contact segmentation features of SharpSpring beat HubSpot.

#2 Reporting

SharpSprings offers more detailed insight and analytics than HubSpot. It covers ROI tracking and analytics, web analytics, revenue analytics, and campaign insights.

13. Nutshell

Best HubSpot Alternative with CRM for Small Businesses

Nutshell is the best HubSpot Alternative with CRM for Small Businesses.

Nutshell is a CRM software that helps sales teams improve their sales process and revenue. It is the perfect solution for small businesses with small marketing and sales teams. The company was founded in 2010 by Andy Fowler and Guy Suter. 

The CRM platform offers numerous automation features to its users. They include sales automation, team collaboration, reporting and performance tracking, pipeline management, contact management, and free customer support.

Nutshell has a user-friendly interface that makes it easy to navigate its rich array of tools. There is no learning curve involved, the platform is straightforward and without difficulties.

Automate your sales process with its sales automation feature. It is easy to set up a sales process. Plot the structure of your sales process from the start to the final negotiation stage. Leave clear instructions for your sales rep on what to do at each stage.

You can also view and track your leads, and manage your pipelines. There are four views for your pipelines: board view, list view, chart view, and map view.

Nutshell provides comprehensive reports on your marketing and sales performance. It uses robust sales reporting and analytics to help users make informed decisions about their campaigns. You can download the reports offline as charts. 

The platform allows you to automate your email sequence. There are a good number of email templates and email integrations to help boost your email marketing campaigns. Nutshell integrates with popular email platforms such as Gmail and Outlook.

Unite your sales team in a single platform with Nutshell. It is the perfect platform for team collaboration. The software keeps you abreast of the work your sales team is doing and notifies you when your attention is needed.  

Pricing

Nutshell Pricing Plan

Nutshell has two pricing plans: starter and pro. It offers a 14-day free trial period.

The starter plan is suitable for small businesses who want to start selling smarter and increase their revenue. The pro plan is perfect for small businesses that maximize their growth.

Benefits

  • Affordable plans
  • Unlimited CRM data storage
  • Gmail and Outlook integration

Why Nutshell over HubSpot?

#1 Sales Analytics and Reporting

Nutshell offers sales analytics and reporting on all its plans, while HubSpot only offers some form of reporting on its more expensive packages. 

#2 Pricing

Although HubSpot has a free plan, it does not offer much functionality for businesses. HubSpot’s cheapest premium plan costs $50 a month billed annually, and its biggest plan costs $3,200 a month billed annually.

In comparison, Nutshell costs $22 a month for its starter plan and $39 a month for its Pro, plan.

#3 Live Customer Support

Nutshell offers live customer support on both of its plans, while HubSpot only offers it on its professional and enterprise plans.

14. Zoho CRM

Best HubSpot Alternative with Best All-Round Features for Small Businesses

Zoho CRM is the best HubSpot Alternative with Best All Round Features for Small Businesses.

Zoho CRM is an all-in-one marketing software for businesses. The company boasts of a clientage of over 150,000 businesses across 180 countries. Zoho launched its CRM app in November 2005.

The software provides the popular services that every online business needs. They include sales force automation, marketing automation, process management, customer relationship management, customization, and lots more.

Zoho CRM remote work tool is suitable for sales teams to communicate and collaborate, without any physical meetings.

With its sales force automation, it helps businesses to automate routine sales, support, and marketing tasks that eat up precious time. Use its lead management tool to capture leads, score leads, and follow-up on leads. 

Build stronger relationships with your customers and find out more about them with its customer management feature. You can automate your workflows to perform tasks faster, freeing up time for your business to concentrate on the customer. 

With its marketing automation feature, businesses can generate leads and launch targeted email marketing campaigns. Zoho CRM’s Google Ads integration helps users efficiently track their Google Ads campaigns.

Users can utilize its customer segmentation and lead nurturing features to create personalized marketing campaigns that improve conversion and ROI rates.

Pricing

Zoho CRM Pricing Plan

Zoho CRM has a free plan for up to three users. It has four premium plans: standard, professional, enterprise, and ultimate. Each of the premium plans has a 15-day free trial, except the ultimate plan, which has a 30-day free trial.

The standard plan is suitable for small businesses with small marketing automation needs. The professional plan is best for businesses that want more automation and CRM features.

The enterprise plans are for businesses who want more advanced customization and other features. The ultimate plan is best for businesses with large CRM and automation needs.

Benefits

  • Free plan and free-trial on all premium plans
  • Team collaboration feature
  • Mobile app
  • Data security

Why Zoho CRM over HubSpot?

#1 Pricing

Zoho CRM premium plans are cheaper than HubSpot plans. HubSpot charges $45 for its starter plan, while Zoho CRM’s highest plan is $45. 

Also, Zoho CRM gives you the option of monthly or annual payments, while HubSpot wants you to commit to annual purchases. 

#2 CRM

HubSpot and Zoho CRM share a lot of similarities in terms of CRM features. However, Zoho narrowly edges it out with its integrations, customizations, and other additional features.

HubSpot Alternatives FAQ

What is HubSpot?

HubSpot is an inbound marketing and sales software for small businesses. The platform helps businesses generate traffic in the form of visitors, convert leads, and turn them into paying customers.

HubSpot does the above services with the help of its marketing features. They include lead generation, marketing automation, CRM, email marketing and sequences, landing pages, blogs, SEO, social media, and pipeline tracking.

What are the main competitors of HubSpot?

Although HubSpot is the most popular marketing automation software in the market, it faces serious competition to capture market share from several top competitors. 

These competitors have lower pricing plans and offer better features in areas where HubSpot lacks. They include Zoho CRM, Constant Contact, ActiveCampaign, and GetResponse.

#1 Zoho CRM

Zoho CRM is the best HubSpot alternative with all-around features for small businesses. It is an affordable solution for small businesses that cannot afford the pricer HubSpot plans. Zoho CRM has better CRM features than HubSpot.

The software provides the popular services needed for growing and scaling any online business. They include sales force automation, marketing automation, process management, customer relationship management, customization, and lots more.

#2 Constant Contact

Constant Contact is the best HubSpot alternative for its email marketing automation features. One of the oldest HubSpot alternatives, Constant Contact has remained an industry leader for decades. It provides affordable marketing automation and CRM software for small businesses. 

The platform helps its customers automate their email marketing, eCommerce, websites, and social marketing campaigns. Constant Contact provides its users with excellent metrics and insights into their marketing campaigns

#3 ActiveCampaign

ActiveCampaign is a solid HubSpot alternative for marketers and small businesses in search of advanced automation and reporting features.

The platform offers marketing automation, CRM, and email marketing software for small businesses to take control of their customer experiences. It is the perfect fit for small businesses with sales, marketing, and customer service teams. 

#4 GetResponse

GetResponse is the best HubSpot alternative for its conversion funnel and landing page features. It is a powerful marketing automation software that helps small businesses send emails, create landing pages and funnels, and automate their marketing campaigns. 

The polish-based company has an international appeal with a diverse pool of customers from over 183 countries and supports 27 languages

GetResponse offers one of the best marketing automation features for small businesses. With its conversion funnel tool, it can handle all aspects of online traffic management including traffic generation and conversion.

What is the easiest CRM software?

Pipedrive is the easiest CRM tool to use. The platform is extremely flexible for all grades of users. If you do not have any experience with using CRM software, Pipedrive is a user-friendly solution to help you kickstart your journey.

The biggest attraction of Pipedrive is that it is a sales-focused CRM that does not have the multiplicity of marketing integrations that can prove distractive.

Its user interface is simple, with the arrangement of its menu and search box what you expect from a typical website.

HubSpot Alternatives: Which One Should I Choose?

HubSpot may be the most popular marketing and sales automation platform. But that doesn’t guarantee it to be the best choice for your small business.

Numerous HubSpot alternatives suit your business’ needs. 

  • Constant Contact: It is the best HubSpot alternative for its email marketing automation features. 
  • Zoho CRM: It is the best HubSpot alternative with all-around features for small businesses.
  • ActiveCampaign: It is a solid HubSpot alternative for marketers and small businesses in search of advanced automation and reporting features.
  • GetResponse: It is the best HubSpot alternative for its conversion funnel and landing page features. 

Finding the best marketing and sales automation software for your business is not a straightforward task. You have to evaluate your business needs, size, and budget available to arrive at an informed decision.

When you discover what your business needs are, choose the best solution out of these 14 HubSpot alternatives.

Written by
Martin Luenendonk
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