16 Best HubSpot Alternatives You Should Switch to in 2025
Although HubSpot is an excellent overall tool, it might not be the perfect solution for you. This article will review the 16 best alternatives to HubSpot you should switch to in 2023.
Monday.com CRM
Pipedrive
Constant Contact
Keap
Do you find HubSpot unappealing, too pricey, or do you just want to explore HubSpot alternatives to see if you might find a better fit?
You're not alone.
HubSpot is, without a doubt, considered the industry leader in inbound marketing software. Still, there are several alternatives that are cheaper than HubSpot while offering some or all of the same features.
There are also options that might not be cheaper, but that are more flexible than HubSpot, or that might simply be better than HubSpot for your organization.
This article will review the 16 best HubSpot alternatives you should switch to in 2023.
We will also explore their features, giving you an in-depth view of what's best for you.
Why Look For An Alternative to HubSpot?
HubSpot has flaws, just like any other product or piece of software. Here are the top three reasons why people search for HubSpot alternatives:
- Quite expensive for small businesses: HubSpot is a complete tool, but it falls short in providing adaptable plans to various small enterprises. Paying thousands each month while utilizing only a small portion of HubSpot's feature set can make you feel like you are losing money.
- Low flexibility with external apps: When it comes to unconventional business structures, HubSpot is not highly customizable. Even for B2B, it can be tough to track sales in HubSpot when they occur on a third-party platform because of the quirky database management system, making it very difficult to evaluate the Campaign's effectiveness.
- Can be difficult to get accustomed to: The secret to using HubSpot well is to bring it to a stage where things can run smoothly with little input from your team. However, getting there requires a lot of effort. Additionally, HubSpot's expense quickly becomes irrelevant if it isn't used appropriately.
Best HubSpot Alternatives for Marketing Automation and CRM
Here are the 16 best HubSpot alternatives:
- Monday.com CRM
- Pipedrive
- Constant Contact
- Keap
- Freshsales
- ActiveCampaign
- GetResponse
- Zoho CRM
- Wishpond
- EngageBay
- Insightly
- Sendinblue
- Salesforce
- Ontraport
- Pardot
- SharpSpring
1. Monday.com CRM
Best Overall Alternative To HubSpot.
Monday.com CRM is a comprehensive and fully functional sales CRM that is easy to navigate while providing all the robust metrics and functionality you need to stay on top of your company's affairs. The interface is colorful and intuitive.
Unlike HubSpot, this platform offers much more than a CRM, being a full project management platform.
Key Features
Lead management
Monday.comโs lead management system is impressive, especially for a platform designed primarily for project management. With Monday.com CRMโs lead management features, you can easily keep track of your prospects and record the entire sales cycle. A sales representative can use Monday.com CRM to identify leads that need to be followed up on and know when to get in touch with the prospect.
Conversation monitoring
Monday.com CRM records all conversations you need to know about, including phone calls, meetings, live chats, support tickets, and emails, so you're ready to approach a customer.
Reports and analytics
Monday.com CRM analyzes incoming CRM data to spot trends and produce reports you can explore to see how your team can perform better. These reports help you stay in control of your company, so you aren't left in the dark if sales start to slow.
Marketing automation
To free up your sales team's time to concentrate on nurturing leads, Monday.com CRM provides essential automation tools. You can set up reminders to ensure your team is informed when to take action on customers. Monday.com CRM provides automated recipes, individualized combinations of alerts, and actions that you can put up to suit your requirements.
Project administration for marketing
Your marketing team can utilize Monday.com CRM to create everything from an email marketing campaign to introducing a new product. It provides a variety of marketing-related capabilities, including content management services, campaign tracking, and creative development tools.
Pricing
- Unlimited Contacts
- Purchase Unlimited Seats
- Lead Web Forms
- CRM Templates
- 24/7 Customer Support
- Lead Management
- Deal Management
- Contact Management
- 250 Automations/Mo
- Integrations: 250 Actions/Mo
- Email Analytics & Automation
- Mailchimp & Hubspot Integration
- Sales Analytics and Forecasts
- 25000 Automations/Mo
- Integrations: 25000 Actions/Mo
- Automatic Lead Scoring
- Salesforce Integration
- Enterprise Reporting
- 250000 Automations/Mo
- Integrations: 250000 Actions/Mo
Learn more about Monday pricing or Monday review
Monday.com CRM pricing tiers are divided into five groups and further subdivided according to the number of users you require. As a result, your bill will greatly depend on your needs. Thereโs a free plan, but that will only get you two seats and limited features.
2. Pipedrive
Robust CRM Tool That Doubles As An Account-Management Tool.
Pipedrive is a CRM platform that helps sales teams manage leads.
Pipedrive has the same customization options for pipeline management as HubSpot; you can add your deals, move them between columns when anything changes, and add custom elements.
There are several integrations between Pipedrive and email marketing software if you want to stay connected with potential leads.
Key Features
Overview of Activities
The activities feature in Pipedrive is a strong tool for managing your sales process. It enables users to know the next follow-up on a specific account. When you book an activity, Pipedrive displays a mini-hour-by-hour grid of events for that day. This enables you to fit in sales calls on busy days.
Individualized Email Templates
When developing your email marketing campaigns, the email templates provided by Pipedrive can be quite helpful. The availability of different templates at your disposal can make all the difference the attracting prospects.
Scheduler
Probably the most obvious sales function is the scheduler. It lets you maintain a central calendar with all your scheduled demos. Customers can select any open slot on your calendar by sharing a link.
Smart Contact Details
With the Smart Contact customer data feature Pipedrive offers, you can have information on leads at your fingertips in at least two different ways, such as knowing where they are situated and what role they play at the company. Users can then tailor their outreach using the available customer data.
Personalized Lead Generation Chatbot
Leadbooster, a lead generation solution with a customizable chatbot that businesses can add to their websites, is new to Pipedrive. You can program queries to gather fresh leads, which Leadbooster will add to your pipeline.
Pricing
- Lead Management
- Deal Management
- Pipeline Management
- 300+ Integrations
- 24/7 Chat Support
- Custom Email Templates
- 30 Active Automations/User
- Email Tracking & Signatures
- Mass Emailing & Scheduling
- 10000 Opened Deals
- Unlimited Custom Dashboards
- 60 Active Automations/User
- Automated Deal Calculations
- Contact Timeline
- 100000 Opened Deals
- Unlimited Reports
- 100 Active Automations/User
- Unlimited Custom Fields
- Unlimited Teams
- Unlimited Opened Deals
Learn more about Pipedrive pricing
Pipedrive does not have a free plan; it does offer a 14-day free trial. A subscription plan must be purchased after the trial, with the Essential plan costing $11.90 as the lowest price.
3. Constant Contact
HubSpot Alternative With A User-friendly And Effective Email Builder.
Constant Contact is an email marketing CRM platform that offers user-friendly marketing tools to enable startups and charitable organizations to grow their clients and forge new connections. Solutions include event marketing, social media posts campaigns and reporting, survey management, and offer management.
All these are offered separately or as a part of the Constant Contact Toolkit, a comprehensive, integrated suite.
Key Features
Conducting Email marketing campaigns
Being designed first as an email marketing software, Constant Contact is superior to HubSpot in this regard. The platform boasts a sizable collection of templates to help you launch your email marketing campaign quickly. Even better, each template has a visual editor that you can use to customize your needs. A few of those templates are available for preview before Constant Contact registration.
Segmentation
You can utilize the segmentation features on the Constant Contact platform to group clients into groups based on the stored data. Using segments is an excellent practice for improving email relevancy and cutting costs by sending emails less frequently.
Wide range of external software
Over 300 apps and other modules are available from Constant Contact, which you can integrate into your primary account. These include tools for importing emails into your Google or Outlook accounts and working with Zoho and Azureplus for sales forecasting and customer relationship management.
Email builder
Emails can be edited using drag-and-drop in Constant Contact. Your emails can include various design components, including text, graphics, and buttons. You can alter the columns, headers, and space in your email designs and the layout itself. With Constant Contact, you can select from over 300 pre-made email themes.
A/B testing tool
You can utilize Constant Contact's A/B testing tool to improve subject lines. You can write up to two subject lines and send one to some of your clients. Compared to HubSpot, Constant Contact's A/B testing capability is limited; it cannot test variables like preheader text and email content.
Pricing
Learn more about Constant Contact pricing
Prices for Constant Contact are based on a user's email list or database size and are charged monthly, starting at $9.99 per month.
4. Keap
All-inclusive CRM Solution Best Suited For Small Businesses.
Keap is a marketing and sales automation tool that combines a CRM to help you expand your company. To enhance sales and revenue, you can quickly capture, manage, track, and nurture all of your leads using Keap.
Keap also provides professional coaching, in-depth training, exceptional support, and a committed network of entrepreneurs to assure your success.
Key Features
Automation
Keap provides sophisticated automation, which can relieve tedious work. The platform uses simple-to-create automations based on scenarios. Keap includes templates for invoice reminders, discount offers, and landing-page leads.
Analytics
You would naturally want to know whether a marketing effort was successful or not after executing it. Keap's analytical capability addresses this query. Keap provides several reports that let you see how well your campaigns are doing. You can keep an eye on the progress of your campaign in real-time. Additionally, it provides graphs for some of your key indicators, such as traffic and conversions.
Sales automation
On the Keap help desk, you can keep track of your client interactions. Additionally, you can view your whole sales cycle, manage your communication pipeline, and automate follow-up communication.
Lead scoring
With the Max paid plan, the lead-scoring elements are available for users. Based on each prospect's level of involvement, including data from web forms submitted, links viewed, emails opened, and tags you apply, this feature gauges their level of interest.
Online payments
With secure payment choices like debit cards, credit cards, PayPal, Venmo, and other payment platforms, Keap's native invoicing and payment processing solutions can enable easy payment.
Pricing
- 1500 Contacts & 2 Users
- Additional Users: $29/Each
- Automated Lead Capture
- Sales Pipeline Automations
- Robust Email Marketing Toolkit
- 2500 Contacts & 3 Users
- Additional Users: $29/Each
- 150 Custom Fields
- Marketing Analytics
- Lead Scoring
Learn more about Keap pricing
Keap features a distinctive contact-based pricing model. The Max plan has three user seats and 2,500 contacts; the Pro plan has two user seats and 1,500 contacts. The platform has no trouble supporting more than 25,000 contacts on a larger monthly base.
5. Freshsales
Best HubSpot Alternative for Fast-growing SMB Sales Teams.
Another strong HubSpot competitor, Freshsales is a complete sales force automation tool for sales teams. It offers everything a salesperson needs to hook high-quality leads, engage in contextual discussions, close transactions with AI-powered insights, and cultivate client relationships.
Freshsales automates the sales process and boosts efficiency and productivity in daily tasks for sales teams by integrating email, phone, chat, and telephony. This gives sales teams more time for actual selling.
With the help of Freddy AI, salespeople can learn which transactions to pursue, what steps to take, and how to forecast income.
Key Features
Contact and account management tools
This is one of several areas in which Freshsales is similar to HubSpot. The contact and account management capabilities provided by Freshsales are extensive. To more effectively target contacts with sales calls and follow-ups, you can observe an activity record of their interactions with your business. You can speed up deal closing by using the AI-powered contact score system, which prioritizes top leads based on a prospect's involvement.
Wide customization functionality
Freshsales is highly flexible. It enables users to adjust every UI feature, including the primary navigation menu, to suit their preferences. You can add custom fields, modules, sales activities, and more and select from more than ten languages and hundreds of different currencies. As a result, the program can be tailored to meet the requirements of almost any business.
Workflow automation
With Freshsales, you can set up customized appointments, notifications, reminders, and activities to keep your team on track and automatically distribute leads to sales reps based on predetermined criteria. Automating sales procedures allows you to concentrate on completing deals by reducing the manual work required for lead nurturing.
Extensive Communication Tool
Email exchanges with prospects and existing customers can be created and tracked using Freshsales' email integration capability. Additionally, your website visitors can use its chat software as a live customer service line. Additionally, Freshsales has a built-in phone that enables one-click calling and conversation recording. You can use the CRM to book Zoom meetings and communicate with clients via SMS, Apple Business Chat, and WhatsApp.
Freddy Al
Freddy AI, the artificial intelligence (AI)-powered personal assistant from Freshsales, increases your productivity by making astute recommendations for assignments, meetings, and deal close. You can employ its personalized bots to create leads and greet your visitors.
Pricing
- Contact Management
- Workflow Automation: 20 Rules
- Deal Management
- Sales Dashboard
- Storage: 2GB/User
- 10 Multi-Sales Pipelines
- Workflow Automation: 50 Rules
- Sales Forecasting
- Tailored Mass Emails: 1000/Day
- Storage: 5GB/User
- Dedicated Customer Agent
- Workflow Automation: 100 Rules
- 5000 Free Bot Sessions
- Tailored Mass Emails: 5000/Day
- Storage: 100GB/User
Sales teams can use the free CRM plan provided by Freshsales to engage with their leads. You require one of the subscription solutions, which start at $18 per month, for the visual pipelines and sales workflows.
6. ActiveCampaign
Powerful Email Marketing Platform With Outstanding Automations and Solid Analytics.
ActiveCampaign is a great HubSpot alternative famous for its robust marketing automation features. Like HubSpot, this platform provides capabilities to support corporate marketing, sales, and customer engagement initiatives with more affordable subscription levels.
ActiveCampaign contains integrated sales automations in addition to its email marketing automation tools, which can streamline your sales process. You can use it to monitor the track of your leads' past behavior and develop a lead scoring system to assess their worth.
Key Features
Automation templates
ActiveCampaign automation templates, also known as recipes, are the simplest method to put repetitive operations on autopilot. You have access to about 250 recipes. These pre-built templates are available in the platform's marketplace and are simple to download, import into your account, set up, and personalize.
Email campaign
You can start campaigns using this platform and completely control the messages you distribute. A native drag-and-drop email builder with lots of formatting and customization possibilities is available in ActiveCampaign. You can write engaging content quickly, using tested email layouts from templates or starting from scratch.
Machine learning
To free up your team's time to work on closing transactions and keeping clients, ActiveCampaign provides an AI data analysis function. With machine learning, the bot gets smarter as you feed it more data. Intelligent ActiveCampaign e-mail marketing automation platform is built on this as its underlying technology. It can decide when it is ideal for sending emails and what language to.
Powerful and simple marketing automation
For most firms, ActiveCampaign is more than sufficient to aid in achieving simple or moderately complicated objectives. This application provides many pre-built workflows that you can alter to meet your unique requirements. An easy-to-use, step-by-step navigator leads you through the workflow-building procedure.
Strong security
Although ActiveCampaign takes security seriously and provides a few layers of security, information on it is not prominently shown. As a user, it is recommended that you enable two-factor authentication for each account. ActiveCampaign has a dedicated internal cybersecurity team that looks for areas of vulnerability in the business's digital infrastructure faster than anybody else can and provides secure payment processing.
Pros
- Free migration
- Provides powerful marketing automation features
- Offers machine learning to improve marketing effort
- Top-notch internal contact database
- Offers SMS marketing
- Supports multi-channel messaging
Cons
- Steep learning curve
- No landing page creation functionality
- Customer support is limited to weekdays
- It does not offer phone support
Pricing
Learn more about ActiveCampaign pricing
ActiveCampaign offers four pricing tiers, with the Lite tier costing $15 per month.
7. GetResponse
User-friendly HubSpot Alternative With In-built Webinar Functionality.
GetResponse is a fully functional email marketing and automation platform with all the hooks and whistles you'd expect.
It is a comprehensive marketing platform that provides landing pages, a CRM, and sophisticated automations in addition to e-mail marketing.
Key Features
Email marketing automation
You can create intricate automated sequences using GetResponse's robust and adaptable workflow editor. You must have at least the Marketing Automation plan to use this functionality. There are rules to move subscribers from one list to another, in addition to the ability to send a series of emails in response to particular circumstances and triggers. There are also automations for lead scoring, cart abandonment campaigns, and online event tracking.
List management
The list management feature of GetResponse is outstanding. You can apply custom filters to save groups of contacts with related qualities based on contact field information, email engagement, or lead scores. You can add tags and even automate list management rules with the help of automations.
Reports and analytics
GetResponse offers a chart view that makes it easy for users to observe when individuals clicked and viewed emails. You may access all the information on the openers and clickers, as well as tracking for conversions and online sales with Google Analytics.
Broad integrations
GetResponse connects with a wide range of external software, including all the major e-commerce, CRM, social media, and content management system (CMS) applications (Shopify, Magento, Salesforce, Facebook, WordPress, etc.). Keep in mind that the Free plan does not feature any integrations.
A/B testing
Testing is the foundation of every effective campaign. GetResponse has an A/B testing tool for emails and landing pages that uses the best version.
Landing page
GetResponse offers a drag-and-drop editor for creating landing pages. You can include videos and forms on your landing page using GetResponse's landing page editor. You don't need additional hosting because GetResponse provides hosting for your page.
Pros
- Provides webinar hosting functionality within the mobile app
- Effective drag-and-drop editors
- It offers a large number of integrations
Cons
- Numerous integration tools demand Zapier
- No telephone support
Pricing
Learn more about GetResponse pricing
GetResponse offers a free forever plan for users with fewer than 500 subscribers in addition to four paying plans with varying functionality. However, things can get pricey very quickly if you want to use functions like marketing automation or ecommerce features for your ecommerce business.
8. Zoho CRM
Highly Flexible HubSpot Alternative Best For Remote Teams.
Zoho CRM is a cloud-based online tool for managing businesses of all sizes. It provides sales and inbound marketing automation capabilities with help desk, analytics, and customer service features.
Users can instantly respond to consumers across channels with the aid of Zoho CRM. Zia, the AI-enabled sales assistant from Zoho CRM, can forecast when to get in touch with customers. It might provide pertinent statistics or documents and check emails for urgency when searching.
Key Features
Easy to use dashboard
Zoho's dashboard is easy to use since it allows users to swiftly switch between the standard, personalized, and custom homepage views. You can access a variety of sales-related tasks, notifications, and features via the upper navigation bar; you can also add elements and rearrange the order of your page to better fit your requirements.
Feeds notification
From Zoho CRM, you can get in touch with team members located far away and express your opinions to hasten the decision-making process. When someone modifies a relevant lead or deal you're tracking, Zoho CRM will notify you.
Mobile application
Most of what you can accomplish on your laptop with CRM software can be done on the Zoho CRM mobile app. The user-friendly design keeps things simple enough to avoid being overwhelming. Even when there is no network access for connection, you can still work offline.
Al Zia
To make everyone's job easier, your team can use Zia, an AI-powered assistant available at the top two tiers, to gather all your customer data, prepare documents, or uncover useful data like sales numbers. Zia determines the optimum time to approach each client based on when they often check emails, return calls, or visit your website.
Personalized onboarding assistant
Customers of Zoho CRM receive specialized onboarding assistance from an expert. Your support professional will lead you through your customized implementation plan to assist you in setting up and configuring the platform to your needs.
Pros
- Extensive feature set
- Offers flexible AI layer
- Built-in gamification tools
- Availability of multiple integrations
Cons
- Steep learning curve
- Only the most expensive tiers get access to the most powerful functions
- Limited custom fields
Pricing
- 3 Users
- Lead Management
- Deal Management
- 1 Webform/Module
- Integrations with Zoho Apps
- Sales Forecasting
- Mass Email: 250/day/org
- Lead Scoring
- 5 Webforms/Module
- 5 CRM Extensions
- Unlimited Custom Email Templates
- Mass Email: 500/day/org
- Data Import: 20000/batch
- 10 Webforms/Module
- 10 CRM Extensions
- Zia AI Assistant
- Mass Email: 1000/day/org
- Data Import: 30000/batch
- 20 Webforms/Module
- 20 CRM Extensions
- Data Storage: 5 Million Records
- Mass Email: 2000/day/org
- Data Import: 50000/batch
- 100 Webforms/Module
- 50 CRM Extensions
Pricing for Zoho CRM is clear and based on monthly and yearly periods. There are four service package choices. Each subscription level offers free trials.
9. Wishpond
Best HubSpot Alternative for Developing Engaging Landing Pages.
Wishpond is a marketing automation and lead generation software that provides website and email subscriber engagement tools, including a drag-and-drop landing page designer, social contests, pop-ups, and forms. This software also offers lead scoring, nurturing tools, and performance data.
Key Features
Marketing automation
Wishpond has all the features you could need, regardless of whether you're looking for dribble email fights or want to send personalized messages. You receive ongoing research to help you evaluate how well your automated work process is working.
Landing page creator
Wishpond offers lovely formats that will simplify your work. You can move elements around the pre-built layouts to get to your destination. The WYSIWYG proofreader can change the greeting page's colors, text style, and every other element.
Promotions and contests
Wishpond's Contest and Promotions tool will help develop more online discussion about your business by enabling existing and new customers to “enter to win!” something they consider profitable.
Online forms
Wishpond provides more than a dozen mobile-friendly form designs for your convenience. You may construct custom fields to collect the needed data and build your web forms using a drag and drop builder without any prior coding knowledge.
Extensive third-party integrations
The good thing is that Wishpond offers many integrations, so if you already use an app that works well for you, you can quickly integrate Wishpond and have it automate the actions.
Pros
- Easy to navigate
- Reliable and effective customer service
- Easy to move contacts to other CRM
Cons
- Unresponsive drag and drop functionality
- Templates are difficult to optimize
- Limited capacity for reporting
Pricing
Wishpond payment plan rises as more leads are generated, with the payment plan starting at $49 per month.
10. EngageBay
Best Low-cost Alternative To HubSpot.
EngageBay is an integrated marketing, sales, support, and CRM tool that enables small to medium businesses to attract, interact with, and turn website visitors into customers. With its excellent free plan and low prices, EgageBay might just be the cheapest HubSpot alternative on the market.
Businesses can employ marketing tools on a cloud-based platform to cultivate long-lasting relationships with their clients.
Key Features
Email advertising
With EngageBay's email syncing features, you can connect your CRM to your email service provider and keep track of correspondence with prospects. There is also a practical email broadcast tool that enables you to send customized messages to your contacts to increase interaction.
Deal management
The platform increases efficiency and streamlines the sales process. Users have full access to deals at all levels, allowing them to keep track of deal development. As a result, it is simpler to sort and filter data, predict near dates, and make informed decisions.
Marketing automation
Strong marketing automation services are offered by EngageBay. You'll discover several categories for reports on the dashboard, including ones for your contact list, landing pages, forms, sequences, and several other features. You can utilize the drag and drop function to alter and arrange them in the best way for you.
Landing page builder
EngageBay does a fantastic job of enabling you to create eye-catching landing pages that will persuade visitors to connect and convert. Not only are there many alternatives available, but creating amazing landing pages for your company doesn't involve any technical knowledge or even learning a single line of code.
Sales tools
To directly contact your leads, place calls, and send emails, use the platform's sales software. Based on user activity, some capabilities let you send follow-up communications. Build better client relationships, visually track leads in your sales pipeline, and close agreements more quickly.
Pros
- User-friendly interface
- Large storage capacity
- Offers phone support
- Offers SMS marketing
- Provides free onboarding session
Cons
- Limited landing page templates
- It does not have a ticketing section
Pricing
Engagebay offers four packages: the Free, Basic, Growth, and Pro plans. Basic features like autoresponders and email broadcasting are offered in all plans, even the free ones. One thousand contacts and 1000 branded emails are available under the free forever plan. To get unlimited contacts, you have to upgrade to the paid plan.
11. Insightly
Best CRM With Easy Contact Import And Considerable Customizability.
Insightly is a fantastic option for small to medium-sized organizations because it provides all the standard CRM functions you would require, such as bulk emailing, in one location at an affordable price.
It has some great in-built project management tools and offers an extremely broad choice of integrations to enhance its capabilities further.
Key Features
Contact and lead management
With the strong lead and contact management functionality provided by Insightly, you can effectively manage your current contact list and connect with potential new clients. It offers a few strategies for obtaining fresh leads. Although batch importing leads from an excel spreadsheet is the easiest approach, you can easily add new entries individually and use the Insightly app to scan business cards and turn the data into leads, or you can integrate Insightly contact forms onto your website to gather leads.
Customer service
Outlook and Gmail integrations in Insightly enable you to email contacts as well. Additionally, there is a built-in phone dialer that can make calls and record them automatically.
Reports and dashboards
With Insightly, you can create complex reports and dashboards for a high-level view of the state of your business. This reporting tool has respectable reporting capabilities. You can set the reports to be sent to your coworkers by email regularly. You can also link Insightly with Microsoft Power BI to access more sophisticated reporting options.
Workflow automation
You can automate some business operations using Insightly workflow automation tools, such as sending emails, modifying records, and firing webhooks based on predefined triggers. These aid in streamlining your sales procedure and minimizing your team's monotonous physical labor, freeing them up for more beneficial responsibilities.
Pros
- Seamless data input and exchange
- Smooth, consistent, and simple to use interface
- Highly flexible
- Simple connectivity with Insightly's marketing and support desk applications
Cons
- It has no advanced functionality like custom workflows
- No live chat support
Pricing
Insightly provides three paid pricing levels with more comprehensive features and a free one. Most firms searching for robust CRM capabilities will find the free CRM plan inappropriate because it only supports two users and has few features.
12. Sendinblue
Superb HubSpot Alternative For Managing Large Contact Lists.
Sendinblue is a simple, user-friendly email marketing tool, making it a fantastic option for seasoned marketers or companies without the capacity to develop intricate campaigns.
Sendinblue is excellent for companies who want to increase their email marketing return on investment because it has cutting-edge features that let marketers construct highly-personalized campaigns based on historical consumer behavior.
Key Features
Forms and Email campaigns
With customizable newsletter templates, a rich text editor, and an HTML builder, Sendinblue provides the usual email creation options. What sets Sendinblue apart from HubSpot is its user-friendly, intuitive editor, which immediately clarifies what steps you need to take.
Segmentation
Sendinblue offers practical segmentation options to target your users' content better and increase open and click-through rates. You can create segmentation based on: Pageviews and clicks on particular products or categories, along with demographic information like gender, age, and location.
Extensive analytics functionality
With Sendinblue, you can track sends, bounces, opens, and clicks in real-time. Sendinblue also makes it easy to delve further to learn more about the possible causes of each of these problems, such as whether there is a problem with how the email displays or whether poor deliverability is restricted to a certain region.
Customizable interface
Sendinblue's primary navigation is completely customizable. Streamlining the user interface enables you to easily access frequently used functions without waiting longer than necessary for the in-app experience. The user interface's layout can be changed at any time, giving you total freedom in utilizing the program.
Chat
You can create a chatbox with Sendinblue at no cost. Along with having a helpful tool, you can manage the chat environment and instantly offer your consumers on-site assistance. You can adjust the colors and place your logo to match and raise brand recognition.
Pros
- Offers A/B test automation
- Offers a free plan
Cons
- Lacks live chat support
- Analytics functionality is limited to tracking only basic marketing metrics
Pricing
Learn more about Sendinblue pricing
Sendinblue has a free plan with automation workflows, phone assistance (for the first 60 days), and a daily email limit of 300. Its paid plan starts at $25 per month.
13. Salesforce
Best HubSpot Alternative For Business Analytics Functionality.
Salesforce is the ideal CRM software for expanding enterprises due to the enormous number of capabilities, third-party integrations, customization choices, and add-on options.
Salesforce provides users with a beautifully designed solution that is quick, strong, and well suited to a company's unique operations once implementation is complete.
Key Features
Automated approvals and Workflows
Salesforce enables you to automate your business activities through a straightforward point-and-click interface. You can set up automatic email alerts for deals and assign responsibilities. Additionally, you can automate tedious processes like order fulfillment and detailed proposal creation. It is uncomplicated and adaptable.
Options for customization
Salesforce can be fully tailored to your needs and preferences. You can do this with point-and-click tools or, for more detailed customization, with code. Additionally, you can include customized fields and tabs, improved reporting and dashboards, and automatic task management. Overall, there aren't many restrictions, providing you with more alternatives and flexibility.
Simple user interface
Because Salesforce is simple and easy to use, you can concentrate more on your organization than figuring out how to use the program. You can easily see and edit customer data by logging in from various devices, including a dedicated mobile app. Moving between the modules and working with other team members is simple.
Integration of third-party apps
Many external applications integrate directly with Salesforce. The specialized app store has a wide variety of apps; two standouts are Pitcher Impact and Formstack, which enable you to manage your contacts offline and easily access marketing materials, pitches, and presentations. Formstack lets you create forms without knowing any code. There are lots of great apps available right now that help you manage everything a little bit more easily.
Innovative tools for productivity
The integrated project management tools that Salesforce provides its customers are one of its major advantages. Once installed, management and the marketing sales and teams will find it simple to establish workflows, assign tasks, and check off permissions. Your sales representatives may review KPIs and monitor their progress toward quotas using Salesforce's visual dashboards, which facilitates.
Pros
- Numerous choices for customization
- Incisive reporting
- Integrations with more than a thousand different platforms
- Offers point-and-click tools
Cons
- It can be challenging to use without constantly engaging customer support
Pricing
- Contact Management
- Lead Management
- Business Process Automation
- Web Form Capture
- Opportunity Management
- Pipeline Management
- Sales Orders Tracking
- Lead Registration
- Forecasting Mobile App
- Workflow Builder: 5 flows/org
- Opportunity Scoring
- Pipeline Insights
- Advanced Reporting
- Unlimited User Roles
- Unlimited Workflows
- Lead Scoring
- Predictive Sales Forecasting
- Conversation Insights
- Work Queue
- Salesforce Inbox
The four subscription tiers for Salesforce's Sales Cloud CRM are Essentials, Professional, Enterprise, and Unlimited. Only the Essentials plan is offered month-to-month; all other plans demand a yearly commitment.
14. Ontraport
Best Alternative To HubSpot For Ecommerce Businesses.
Ontraport is a platform for business automation that provides a unified experience with features for ecommerce email marketing, email automation, and CRM. It is a fantastic option for solopreneurs and small business owners alike.
The service includes graphic campaign maps for planning and monitoring your consumer interactions.
Key Features
Marketing automation
Any organization can benefit from marketing automation, regardless of the industry. You may design completely integrated campaigns with Ontraport. These walk your leads step-by-step till they finally convert to actual customers. The Ontraport marketing automation can categorize them based on their characteristics, preferences, and habits. Then, based on your settings, it can group them.
Website creator
This software enables users to create landing pages easily. The process is made simpler overall and does not require the services of a web developer or graphic designer, thanks to the Ontraport website builder feature. It enables you to personalize your landing page's layout and design completely. Additionally, the service now offers several widely desired features like enhanced page personalization options and mobile view customization.
In-built payment tool
Ontraport has an integrated payments system that streamlines the financial aspects of operating an online store. The order form's main function is to simplify the entire checkout process. It converts more effectively than the standard substance since it reduces drag.
Real-time data reporting
Ontraport features integrated visual reporting that typically provides invaluable details about your performance. You can handle your marketing and sales activities to get the most return. Here, a single button click will clarify your areas of strength and weakness.
Visual campaign mapping
You can now quickly construct high-converting campaign maps. Simply save time using ready-to-use, tested marketing campaigns or design your form using the site's user-friendly graphic campaign builder.
Pros
- Availability of mobile app
- Great customer support
- Offers dedicated IP addresses
- Powerful and easy-to-use campaign builder
Cons
- Hard to set up
- No social media integrations
- User dashboards are not visually appealing
Pricing
15. Pardot
Best HubSpot Alternative For B2B Marketing.
Pardot is a B2B marketing automation software that offers a wide range of marketing automation features and analytics powered by AI. This email marketing solution provides automatic help for the more involved and time-consuming B2B sales choices.
The Pardot portfolio of goods comprises items with features including real-time sales notifications, automated drip marketing, a landing page builder, and batch email marketing. The Enterprise edition provides more sophisticated features like personalized security settings, additional storage capacity, and a dedicated IP address.
Key Features
Lead management and generation
Pardot offers simple-to-use tools for creating landing pages and forms. Since everything is done visually using a drag and drop interface, coding knowledge is unnecessary. Your Pardot membership includes hosting for landing pages and forms. According to how visitors engage with your landing pages and forms, Pardot's system automatically assesses leads and sends the most promising ones to the marketing team for follow-up.
Email automation
Pardot has a straightforward visual drag-and-drop interface that can effortlessly automate email campaigns. There is no need for coding expertise, just like the landing page builder. With Pardot, you may create email templates quickly or even customize one of its prepared templates for your purpose.
Marketing analytics
Reports are produced by Pardot at each stage of the marketing funnel. Although the reports can be completely customized, most marketing teams should be satisfied with the default selection. Pardot can calculate your marketing initiatives' return on investment (ROI) and demonstrate how they affect sales income. Additionally, it monitors customer interaction and incorporates data from Salesforce Sales Cloud if you have it.
Einstein Al
Pardot is supported by Salesforce's Einstein AI, which scans your sales and marketing lead databases and identifies important leads. These leads are chosen based on how much involvement and engagement they have with your brand. Then, Einstein Al offers intelligent recommendations to your marketing teams by tying leads to any existing records in your Salesforce database.
Pros
- Wide variety of functions
- Behavioral scoring powered by AI for all incoming leads
Cons
- Customer support can be unreliable
16. SharpSpring
Superb CRM Tool and Marketing Automation Solution For Agencies.
SharpSpring is a revenue growth marketing automation platform that supports small businesses in generating leads, enhancing the conversion of leads into sales, and maximizing return on marketing expenditures.
A cutting-edge platform, open architecture, free customer support, and flexible contracts deliver real results for a developing company or digital marketing firm.
A range of marketing activities, including email and social media marketing, are available through the cloud-based marketing automation platform SharpSpring. Users also get reports, a CRM, and other things.
Key Features
Marketing automation
SharpSpring provides a visual process builder to create personalized automation. The workflow will record a trigger or action carried out by the prospect. The workflow also can recognize drip campaigns. When a lead completes a drip campaign role or responds to a particular trigger, they are automatically removed from the campaign. Instead of forcing these leads through the same campaign as those who haven't responded to triggers, you can offer them information based on their actions and interests from this point on.
Agency tab
As previously mentioned, SharpSpring provides businesses with an efficient marketing automation tool. Because of this, agencies are given a unique platform. Along with your agency, the agency view lists all the businesses they represent. On this dashboard, you can manage specific tasks like billing and view data like contacts added and emails sent.
Website forms and landing pages
SharpSpring provides a simple mechanism for building landing pages and forms. Even those who aren't particularly tech-savvy can construct fantastic lead-capturing sites using their system's drag-and-drop builder.
Real-time reports
Reports are simple to deliver with SharpSpring. They provide reports for tracking campaigns, emails, tracking numerous devices, behavior, and ROI data. Additionally, you can create your unique reports.
Built-in CRM functionality
A built-in CRM is included in SharpSpring to manage your contacts. Their CRM is extremely user-friendly and functions as a complete workspace. You can enter all of your contacts' vital information and even see the lead's life cycle in one central location where you can examine all of your contacts. Your contacts are divided by their emails, which serve as their identifiers.
Pros
- Provides an app store for easy integrations of app
- 24/7 customer support
- Offers a robust marketing automation service
Cons
- Site can be unstable
- Canceling payment plans is difficult
Pricing
SharpSpring provides several tiers, and each tier is divided according to the number of contacts you require for your CRM.
HubSpot Alternatives FAQ
HubSpot is a cloud-based CRM created to enable you to integrate your sales and marketing teams better, build sales funnels, encourage sales enablement, increase ROI, and fine-tune your inbound marketing approach to produce more qualified leads.
Monday.com CRM, an extremely flexible platform excellent for task management, and Pipedrive, a robust HubSpot CRM alternative tool that doubles as a CRM software and an account-management tool, are major HubSpot competitors in the market.
What are the Best HubSpot Alternatives for Sales and Marketing Teams?
HubSpot CRM is considered one of the most used CRM programs for sales and marketing teams. For many different reasons, some teams might be reluctant to employ this CRM tool. They might not like how it looks or functions or just not want to spend the high cost.
Finding what works for your team just requires testing out several choices.
Here are our top picks:
- Monday.com CRM is the best overall HubSpot CRM alternative.
- Pipedrive is a robust HubSpot CRM alternative tool that doubles as a CRM software and an account-management tool.
- Constant Contact is a HubSpot alternative with a user-friendly and effective email builder.
- Keap is an efficient HubSpot CRM alternative best suited for small businesses seeking an all-inclusive sales, marketing, and CRM solution.
- Freshsales is an amazing HubSpot alternative perfect for fast-growing small and medium-sized business sales teams who want to engage their prospects strategically.
Recommended Articles
To learn more about CRM tools in general, check out the following articles:
- What is CRM?
- Best CRM software
- Best small business CRM software
- Best sales CRM software
- Best free CRM software for small businesses
- Best simple CRM software