Email marketing is an evergreen digital marketing strategy that still works today. With over 3.9 billion email users globally, email marketing is a fertile marketing ground for businesses.
Email newsletters are the keys to a successful email marketing strategy. They are a great tool to keep your audience up-to-date with your products, capture leads, and generate sales.
Through email newsletters, businesses or individuals get to nurture a healthy relationship with their prospects and customers. For every dollar you spend on your email newsletters, the potential average return is $42.
Sending your email newsletters manually to your email list is time-consuming and not worth the hassle. There are tons of email newsletter software that allows small businesses to automate their newsletters, conduct A/B testing and monitor the performances of the newsletters.
In this post, we will be sharing 18 of the best email marketing software tools for small businesses in 2021, and email marketing tips for beginners.
Let’s get started.
Best Email Newsletter Software for Small Business
Best Email Newsletter Software with Stunning Newsletter Templates
Constant Contact is an email newsletter software for small businesses with simple email marketing needs. The company is one of the oldest email newsletter software in the industry, founded in 1995 by Randy Parker.
The newsletter software is the perfect option for small businesses who want to create simple newsletters and do not want to struggle with advanced features. It is an easy to use email editor that allows you to use its templates, edit emails, and automate sending to your email list.
Small businesses use Constant Contact for their simple newsletter needs. If you don’t have design skills, the platform helps you auto-generate a personalized template tailored to your brand and purpose.
The software auto-generates email newsletter templates for you. Enter your website URL and wait for it to scan the design elements of the site and create several template suggestions for you. Pick the one that best appeals to you, and use it to send your newsletters.
There are also unique template options for small businesses that match the occasion such as COVID-19 response email templates.
Constant Contact has a drag-and-drop-editor that makes it easy for users to customize their newsletters and add content blocks to them. You can add and edit headings, text, images, and buttons via the editor.
The software integrates with Zapier and allows you to automatically add contacts from your Google Contacts and Eventbrite attendees directly to your mailing list. It combines with Pipeliner CRM to automate your email marketing and your CRM (Customer Relationship Management).
Constant Contact allows you to track the performance of your emails with several features such as A/B testing, audience segmentation, campaign management, event-based notifications, location tracking, and team management.
Constant Contact does not have a free plan or free trial period. It has two premium plans: the email and email plus.
The email plan is ideal for small businesses who want to create professional emails to achieve the desired results from their email list.
The email plus plan is perfect for small businesses who want to deliver better results with advanced features. They include customizable pop-up forms, automated email welcome series, and automated email behavioral series.
Both plans have their prices based on the number of contacts you have on your email list.
- A/B Testing
- Beautiful email templates
- Perfect for non-creatives
Best Email Newsletter Software for Content Creators
ConvertKit is one of the best platforms for creating email newsletters. The platform focuses on building newsletters that are of great value for content creators such as bloggers, podcasters, and YouTubers. It was founded in 2013 by Nathan Barry.
With its focus on email newsletters for content creators, ConvertKit stands out in a crowded industry, with very few feature differences among competitors.
Although a relative newcomer compared to its competitors, the email newsletter software has over 100,000 content creators using its services.
ConvertKit helps content creators focus on creating content for their audience while it does the hard job of sending out email newsletters and tracking their performances. It helps creators build meaningful relationships with their audience.
The software helps you send personalized content for your audience to nurture your relationships with them. You can send beginner content to new subscribers and advanced content to existing followers. Its in-built editor allows you to add images, videos, and buttons to increase the appeal of your newsletters.
Users enjoy tons of email templates that range from simple designs to more advanced designs. ConvertKit’s email newsletter designs promise to land in your subscriber’s inbox and turn them into dedicated fans. The platform boasts a 98% delivery rate and 30% average open rate.
ConvertKit integrates with other software such as teachable, Shopify, LeadsFunnel, Stripe, Outgrow, Typeform, WooCommerce, WordPress, Gumroad, Zapier, Instapage, SumoMe, Wix, Squarespace, Carrd, and Thinkific.
ConvertKit has three plans: a free plan and two premium plans. The free plan does not require you to sign up with a credit card. It is free for as long as you want to use it and do not exceed its 1,000 subscribers limit.
The premium plans include the Creator and Creator Pro. The Creator plan is perfect for small businesses who want to send email broadcasts to engage their followers.
The Creator Pro is ideal for small businesses who want access to ConvertKit advanced features. They include a newsletter referral system, subscriber scoring, and advanced reporting. Both premium plans have a free trial period of 30 days.
- Free plan and 30-day free trial on its premium plans
- Simple analytics
- Easy segmentation of your email subscribers list
Best Email Marketing Provider for Scheduling Emails
Sendinblue is a French-based email marketing platform that helps its users automate and manage their email marketing campaigns. It was founded in 2007 by Armand Thiberge and Kapil Sharma.
Although Sendinblue focuses on email marketing services, it offers other features such as live chat, SMS marketing, creating signup forms, and Facebook Ads.
The email newsletter provider integrates with eCommerce platforms such as Magneto, Shopify, WordPress, and WooCommerce. You do not need to have any technical skills or expertise to use the service. Both non-techies and techies can easily use the platform to create well-designed email newsletters for their businesses.
The drag-and-drop editor makes it easy to create and edit stunning email newsletter. You can take advantage of its expansive gallery of beautiful templates. Its HTML editor is perfect for techies who want to include their designs or codes in their newsletters.
With the email newsletter service, you can send different personalized emails to different followers based on their actions. It tracks your email list activities and suggests the best time of the day to send emails to individual contacts.
Sendinblue automates this process to free up time for business owners to concentrate on other aspects of their businesses. This feature helps eliminates the guesswork and time-consuming testing you need to do to discover the best time to best email campaign strategies.
The contact segmentation feature makes your email newsletters more effective by picking a smaller audience and tailoring your message to them. You can filter segments on your Sendinblue’s email list based on geography, purchase history, gender, and others.
The email newsletter provider boosts the performance of your emails with A/B Testing. It tests two ideas to figure out which works best for your audience.
Sendinblue has four pricing plans: free, lite, premium, and enterprise. The free plan only allows you to send 300 emails in a day. It is perfect for those with no expertise on the platform.
The lite plan is ideal for new marketers. Users can send up to 100,000 emails with this plan. The premium plan is the best solution for marketing pros and allows you to send up to 1,000,000 emails.
The enterprise plan is ideal for business owners who need more advanced features beyond what the other plans allow.
- A/B Testing
- Easy to customize email newsletter templates
- Customer segmentation
- Free plan
Most Comprehensive Email Newsletter Tool
Moosend is one of the best email marketing newsletter software available in the industry. The email marketing platform was founded in 2011 by Yannis Psarras and Panos Melissaropoulos.
Creating an email newsletter for your audience is easy with Moosend. You do not need to have any technical experience to operate the tool. Through its email editor, you can drag and drop different elements to build personalized email newsletters for your audience.
There are also hundreds of ready-made templates available for users. Select any of the templates and edit them to your taste.
Moosend offers detailed reporting and analytics for its users such as opens, click, social shares, bounce, and unsubscribes. Through these reports, users can use the data to better their email marketing strategies. With the tool, it is easy to pinpoint which areas are not working and to arrive at data-driven decisions.
The A/B testing feature allows users to compare the performances of two variables to find out what works and what doesn’t. Users can test subject lines, text, videos, and images with A/B testing.
Moosend allows users to segment their email list into numerous combinations for more effective conversions. Users can segment their email list based on behaviors, purchases, age, gender, previous campaign activities, and date added.
The email newsletter tool helps you turn on the autopilot switch on your marketing campaigns. It offers automation workflows that are high-converting and designed to boost your email marketing campaign’s success.
There are automated workflows for all email newsletter needs such as reminders, user onboarding, abandoned carts, and lead scoring. You can set your unique automation. For example, requesting Moosend to send discount emails when a prospect does not respond after a period.
Moosend integrates with CRM, CMS, and eCommerce software such as Zapier, MailChimp Synchronizer, WooCommerce, Salesforce, Magneto, and ThriveCart.
Moosend has three plans: the free, pro, and enterprise. The free plan gives you access to unlimited emails, sign-up & subscription forms, and reporting & analytics.
The pro plan is the most popular, it has all the features of the free, and extra features such as the transactional emails, phone support, and five team members. The pricing varies for the pro plan based on the number of subscribers.
For customers who have more than 200k subscribers, the enterprise plan is the perfect solution. You get a custom plan with this option.
- Free plan
- Powerful audience segmentation tool
- Unlimited emails per contact
- Email tracking
- Unlimited email lists
Best Bulk Email Newsletter Software
Pabbly is a powerful email marketing tool that is suitable for sending bulk email newsletters to your email list. The email marketing company was founded in 2011 by Pankaj & Neeraj Agarwal.
Pabbly Email Marketing integrates with over 300+ applications such as Gmail, Zapier, WooCommerce, MailChimp, Facebook, and G-Suite.
The email newsletter tool helps users to get better delivery, engagement, and conversion results for their email campaigns. It uses an in-built delivery engine which has a high email deliverability rate of 98%. Users can add external SMTP (Simple Mail Transfer Protocol) such as MailGun, SendGrid, and Amazon SES to their Pabbly accounts.
Using SMTPs, users can segment their email list and use different SMTPs to deliver the email newsletters. This simple trick improves the deliverability and open rate of the overall email campaign.
With its marketing automation feature, you can schedule your email newsletter to deliver at a certain date and time to your subscribers. You can automate email responses for different types of subscriber behavior such as unopened emails and opened emails.
Pabbly’s MX Cleaner is a tool that scans your email list and thrashes out the bad email contacts. The email marketing software boost of a 2X open rate. It achieves this by automatically sequencing follow-up emails for subscribers who do not open the original email.
With its drag and drop email builder, non-techies can easily create and edit their email newsletters with little support. There are multiple in-built email templates and subscription forms that are available for users.
Pabbly tracks the performance of your automated email campaigns. It provides customers with detailed reports and analytics of their campaigns. These reports include average open rate, average click rate, average bounce rate, and average unsubscribe rate.
Pabbly has four plans: free, rookie, pro, and advance. The free plan is ideal for users who want to explore what the email marketing tool can do.
The rookie plan is perfect for small businesses with less than 5,000 subscribers. The pro plan is the best fit for organizations that want to scale up their businesses.
The advance plan is perfect for businesses who want to enjoy advanced email marketing features and access to over 50,000 subscribers.
- Easy to use for non-techies
- Multiple integrations
- Customer support via live chat, email, and phone support
Best Email Newsletter Software for Deliverability and Scalability
MailerLite is an email marketing software that is simple for users with no coding experience. The software is also complex to suit users with coding experience. It was founded in 2010.
The in-built editor makes it easy to create beautiful email newsletters. There are dozens of pre-designed email templates available in its library for users. Design elements such as buttons, images, videos, text, logos, navigation menus, and logos are also available.
MailerLite has a custom HTML editor that is suitable for users with coding knowledge. They can easily import their codes into the editor to customize their email newsletters. There is also a rich-text editor for majorly text-based email newsletters.
The email marketing service delivery is top-notch. It supports email automation. Users can schedule email campaigns, concentrate on other duties or relax, while MailerLite handles the delivery. RSS campaigns are also available.
Segmentation of your email campaigns is easy with MailerLite. You can segment for delivery by time zone, based on the interest groups, demographics, age, gender, and lots of other variables. Subscribers can use the auto resend feature to send emails that are not opened by their intended targets.
MailerLite makes it easy to track your email campaign results with detailed email newsletter reports, click maps and A/B split testing. You can also navigate the reports to view results from a specified location.
The email marketing tool integrates with 100+ applications such as Shopify, WooCommerce, Zapier, WordPress, OptinMonster, Squarespace, PayPal, Thrive, Carrd, Facebook, and others.
You can also use it to build different pages such as landing pages, pop-up subscribe forms, embedded signup forms, and unsubscribe page builder.
MailerLire offers a free 14-day trial for its premium plans. The free plan can only support a maximum of 1000 subscribers and 1200 emails a month.
The premium plans depend on the number of subscribers you want to send your email newsletters. All premium pricing can send unlimited emails per month.
- Affordable pricing
- A/B split testing
- A great option for techies and non-techies
Best Email Marketing Software with Multiple Language Support
Benchmark is an email marketing provider that helps users automate their email campaigns. The platform-tools are easy to use, freeing up time for you to focus on other aspects of your business. It was founded in 2004 by Curt Keller and Denise Keller.
What differentiates Benchmark from other email marketing companies is its international focus. The email newsletter service supports multiple languages. They include Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Italian, Portuguese, Russian, Spanish, Swedish, Japanese, and more.
The email newsletter platform is perfect for beginners or non-designers, who do not want to spend time messing around with customization, automation, and targeting features. There are lots of pre-designed templates available in its library for users.
Benchmark has an HTML editor which although technical, is easy to use. Every line of code typed in the HTML editor gets a live preview by the side. Users who prefer this option can quickly discover when there is a problem with their codes.
The email newsletter software uses AB testing, inbox checker, and reporting features to help users improve their email marketing campaigns. The A/B testing feature allows users to experiment with different email newsletter concepts such as the subject line, images, and CTA button.
The inbox checker feature allows users to view how their newsletters will look like across different devices before sending. It previews the email appearance for web browsers, mobile, windows, and Mac OS.
Benchmark integrates with over 1500+ services such as Google, Facebook, PayPal, Zapier, Shopify, Zoho, Flicker, Tumblr, eBay, LinkedIn, WooCommerce, and Twitter.
Benchmark has three plans: free, pro and enterprise. The free plan is suitable for businesses that are just getting started. Under this plan, users can only send 250 emails a month.
The pro plan is ideal for small to medium businesses who want to increase their sales and grow their businesses. The enterprise plan is perfect for large businesses with large email lists.
- Easy to use email newsletter tools
- Robust tracking tools
- Multiple pre-design templates
Best Email Newsletter Software for Team Collaboration
Mailjet is one of the best email newsletter applications for collaborating with other people. You can invite your team members to work on your email newsletters, assign them tasks and then collaborate on its delivery. It was founded in 2010 by Julien Tartarin and Wilfried Durand.
There is no need to wait until a team member finishes working on the email newsletter before you can make an input. The collaboration email newsletter software allows colleagues to work together on it in real-time. Multiple people can work via different designs on an email newsletter template.
The collaboration feature works just like Google Docs share. Multiple team members can work on the templates, leave comments and respond to them.
With its email builder, the Passport, users can easily build custom templates or customize one of its pre-designed ones. Insertion of text, images, links, and social share buttons are possible with the Passport.
Although Mailjet is a simple email newsletter software for everyone, it also has customizable features that allow coding experts to include HTML code blocks into their newsletters.
Mailjet’s Passport optimizes all the email newsletters created for all types of inboxes and screen sizes. There is also the option to preview the appearance of your newsletters for different screens before sending them.
Users can utilize its subscription forms to grow their email list and reach a broader audience. The contact segmentation feature allows users to send emails to a customized contact list based on interests, age, behaviors, and more.
The A/B testing feature helps users test different variations of their email newsletters to discover which works best. The email newsletter provider gives a clear overview of your email performance on demand.
Mailjet integrates with hundreds of eCommerce, CRM, CMS, and contact management apps. They include Magneto, WordPress, Google Cloud, Zapier, PrestaShop, HubSpot, WooCommerce, EverNote, Meetup, and others.
Mailjet has four plans: free, basic, premium, and enterprise. The free plan is suitable for small businesses that have a small email list, and do not want to enjoy its advanced features. With the free plan, you can only send 200 emails a day.
The basic and the premium plan pricing depends on the number of emails you want to send monthly. The basic plan offers core features that help grow small businesses, while the premium plan offers advanced features to scale up users’ email marketing strategy.
The enterprise plan is a custom offer for businesses that send more than 900,000 emails in a month.
- Free plan
- Real-time team collaboration
- Detailed overview of email performances
Best Email Newsletter Provider with Inbound Marketing Solutions
GetResponse is more than an email marketing software. It offers numerous marketing features such as landing pages, sign up forms, funnels, lead magnets, Facebook Ads, webinars, and autoresponders.
The company is one of the oldest email market platforms, founded in 1999 by Simon Grabowski. It boasts of having the total inbound marketing solutions for small businesses.
The email editor has one of the biggest pre-designed templates in the industry. They include 220 email templates, 700 webform templates, 5000 stock images.
With the drag-and-drop email editor, users with no technical experience can easily create and edit their email newsletters. There is an in-built preview function that shows you how your email newsletter will appear on mobile.
Although it has numerous marketing tools contained in its platform, its email newsletter tool is one of the best for small to medium-sized businesses. With its landing page builder, users can capture more email subscribers to add to their email list and boost their sales.
GetResponse is an ideal platform for entrepreneurs, marketing marketers, online marketers, and large companies. Over 100,000+ businesses are using the platform to grow their businesses.
The email marketing platform helps users to automate their autoresponders such as sending out welcome and follow-up emails, and emails to educate and nurture their audience.
Users get access to real-time email analytics to track the performances of their email campaigns. It also has the A/B testing feature which users can use to test out different variations of their email newsletters.
GetResponse can also send transactional emails such as receipts, notifications, and delivery order confirmations to your email subscribers. The list segmentation feature is useful for organizing and segmenting your contacts for more effective email targeting campaigns.
GetResponse has four pricing plans: the basic, plus, professional, and the max plan. The basic plan is ideal for small businesses that do not have large marketing needs.
The plus plan is perfect for businesses who want more marketing features beyond email marketing, autoresponders, and landing pages.
The professional plan is suitable for businesses who want to scale up their businesses with GetRespone’s pro automation and integrations.
The max plan is ideal for large companies with large online marketing needs.
- Multiple marketing tools
- A large collection of pre-designed templates
- Responsive customer support via live chat and email support
10. Campaign Monitor
Best Email Newsletter Software for Email Marketing Agencies
Campaign Monitor is an email marketing newsletter platform that is the perfect fit for agencies that specializes in email marketing. With the platform, these agencies can handle email marketing tasks for their various clients.
According to Campaign Monitor, its services are loved by over two million marketers at 250,000 businesses around the world. It was founded in 2004 by Ben Richardson and David Greiner.
The platform has an easy to use drag-and-drop builder for both beginners and advanced users. Users can preview their emails to check how they will look for different screens and inboxes before sending. You can also add a countdown timer to your email newsletters to drive urgency and for better results.
One of its standout features is its AppStore. In its store, users can integrate a multitude of apps and services to their Campaign Monitor’s account.
Agencies, freelancers, and individuals can use the software to manage their complex email marketing needs for multiple clients. The whole process is simple with Campaign Monitor. Users can add their clients to their accounts and create custom email newsletter templates and automation for them.
Clients can now track the progress of their email campaigns in real-time, without having to bother you for progress reports. You can also lock areas of the emails you do not want your clients to edit.
Likewise, agencies can add their email designers to check out the templates and make revisions. You can lock sections of the email so that team members can stay within a limit.
Campaign Monitor allows you to create detailed lists and smart hyper-target segments for better email conversions. You can segment your contact list by age, geography, interests, behaviors, purchasing decisions, and lots more.
Campaign Monitor has three pricing plans: basic, unlimited, and premier. Pricing for all plans varies with the number of contacts on your email list.
The basic plan is ideal for businesses that do not have a large number of contacts on their email list. The unlimited plan is perfect for businesses with a large contact list.
The premier plan is suitable for large businesses who want to scale up their businesses with Campaign Monitor’s advanced integrations. This plan gives access to premium support.
- Flexible payment plans
- Advanced contact segmentation
- Team collaboration
- Suitable for handling multiple clients’ email needs.
Best Email Newsletter Software for Marketers and Business Owners
SendX has one of the most intuitive user interfaces in the email marketing software hub. Email marketing is a newcomer to the industry, coming into the industry in 2017. It was founded by Varun Jain.
The email newsletter software has gained the trust of over 3,000 companies. There is no need for users to have any knowledge of HTML. With its drag and drop email editor, marketers and business owners can create professional-looking emails easily.
With its huge library of pre-built email templates, no design skill is not a barrier to creating your email newsletters. You can use its editor to personalize your emails, add images and buttons for better results. There are over 500,000+ royalty-stock photos available on the platform.
The countdown timer adds a sense of urgency to your emails. It is highly effective for marketing your services. You can also create email drip campaigns to nurture your leads and turn them into customers.
Grow your target audience with SendX’s high-converting email popup forms and landing pages. There are ready-made templates available for your email forms and landing pages. It integrates with any website to build your email list.
SendX helps you create, organize and schedule your email campaigns. You can upload your email list, schedule email campaigns, and let SendX do the technical task for you.
The email marketing software tracks your email campaigns and provides detailed reports that measure clicks, open rates, and other variables.
SendX allows you to send unlimited emails to your subscribers. You only pay for the number of subscribers and not the total number of sent emails.
The A/B testing feature eliminates the guesswork out of your email marketing strategy. Subscribers can use it to test different variations of their emails to find out which best works. SendX has a smart email campaign feature that tracks your email list behavior and suggests the best time to send your emails.
SendX integrates with Zapier, WordPress, PayPal, ClickFunnels, Stripe, Shopify, WooCommerce, Samcart, Instapage, and ConvertKit.
SendX pricing plan is based on the number of subscribers you have, All plans have unlimited emails and access to all SendX’s features. The email marketing software has a free trial, which does not require the use of a credit card.
- Attractive pre-designed email templates
- Unlimited emails
- All plans have the same features
- Free trial
- 24/7 Customer Support
Best Email Newsletter Software with Free Plan
HubSpot is a household name in the online marketing world. The company is famous for its host of free marketing tools. They include blogging, marketing automation, SEO, email, landing page, lead management, and ads. It was founded in 2006 by Brian Halligan and Dharmesh Shah.
With the HubSpot Email tool, creating and sending out email newsletters to your contacts is easy. You can utilize its drag and drop email editor to create, design, and polish your email newsletters. It allows you to personalize your brand’s design into your email newsletters without hiring any professional.
HubSpot boosts your email open and click-through rates by automatically personalizing your emails for each recipient. You can filter your contacts by list membership, life cycle, and other contact information to send tailored emails.
The email marketing tool allows users to schedule their email newsletters. Recipients will receive the emails in their inbox at the best time, irrespective of time zone differences.
Through the use of the A/B split testing feature, users can optimize their email campaigns for better conversions. The A/B tests involve testing different variations of the email newsletters such as subject line, images, CTA, and content. A large chunk of guesswork disappears from the email campaign with this feature.
HubSpot provides detailed analytics of your email marketing campaigns. It provides information such as the devices active with your emails, people engaging with it, most popular links, and lots more.
Users of the HubSpot email newsletter tool get access to other free tools in the suite. HubSpot free forms and free CRM tool integrate with the email newsletter tool. With the free forms, users can utilize it to email leads, while the free CRM provides detailed email marketing insights.
HubSpot has four plans: free, starter, professional, and enterprise. The free plan gives users access to limited email marketing, ads management, landing pages, and forms. It is suitable for small businesses with a small email list.
The starter plan is perfect for small budgets who are on a budget and need more email marketing and brand personalization. This plan removes the HubSpot branding that comes with the free plan.
The professional plan is best for businesses who want to grow their businesses. Subscribers enjoy other features such as marketing automation, salesforce automation, and custom pricing.
The enterprise plan is perfect for large organizations that have large email marketing needs.
- Full inbound marketing tools
- Free plan
- CRM integration
Best Email Newsletter Software with Marketing Automation and CRM Tools
ActiveCampaign is one of the most popular email newsletter software in the market. The email marketing company was founded in 2003 by Jason VandeBoom.
The focus of the email marketing provider is to optimize the entire customer experience. It arrives at this goal by offering email marketing, marketing automation, and CRM tools.
ActiveCampaign helps you send different types of email newsletters that add value to your business. They include broadcast emails, triggered emails, targeted emails, email autoresponders, and email funnels.
With the email newsletter tool, users have full creative freedom over their emails. You can schedule emails for automated action at a specific time and date.
The drag and drop email builder makes it easy for users to create and send their email newsletters to their contact list. There is no need for users to be tech experts before they can use its services.
Users can use the drag and drop features to create custom email newsletters or use any of its numerous pre-designed email newsletters.
Customize your email campaigns with the contact segmentation and dynamic content features. Contact segmentation allows you to send targeted emails to your audience based on age, geography, purchasing decisions, behaviors, and others. The dynamic content feature helps you send different tailored emails to the right audience on your list.
Users can use the A/B split testing features to discover what email marketing content works for their email list. The A/B split testing measures up to five test samples. You can test your email subject line, content, call to action, and images.
ActiveCampaign integrates with applications such as PayPal, Stripe, Shopify, Unbounce, WooCommerce, BigCommerce, Zapier, and Facebook.
ActiveCampaign offers a free 14-day trial with no credit card required. It has four pricing plans: lite, plus, professional, and enterprise. The cost of the pricing plan is a factor of how many contacts you have and what features you want to enjoy.
The lite plan is ideal for small businesses that are new to using ActiveCampaign and have small email marketing needs. The plus plan is suitable for small businesses who want more features such as landing pages and SMS marketing.
The professional plan is perfect for businesses with large email marketing needs. The enterprise plan grants access to ActiveCampaign full features list including CRM and unlimited email design testing.
- Free 14-day trial period
- 850+ software integration
- Email marketing, email automation, and CRM tools in one software
- A/B split testing of up to five variables
Best Email Newsletter Software for Contact Segmentation
CleverReach is one of the top email newsletter platforms in the market for its rich segmentation feature. The platform currently has over 280,000+ customers. It was founded in 2007 in Germany.
With its drag and drop email editor, users can create and customize email newsletter templates that appeal to their contacts. There are also ready-made email templates available for users. All CleverReach templates are optimized for all screens including mobile devices.
CleverReach keeps its users compliant with the EU General Data Protection Regulation, and CAN-SPAM & CASL regulations. Mails sent with the email newsletter software bypass spam control and land directly in the recipient mailboxes.
Incorrect email addresses in your email list can hamper your email marketing performances, and produce inaccurate statistics and analytics. CleverReach does the dirty work of automatically removing incorrect or invalid email addresses from your list.
The email automation software provides real-time and detailed reporting of your email campaign performances. You can view the performance of your various campaigns through your dashboard.
Through its A/B and multivariate tests, users can perform tests on various aspects of their newsletters. You can test your subject lines, images, text, and call to action buttons.
CleverReach uses its performance-based data to pick out the best performing aspects and automatically send them to your email list.
The email newsletter provider has multilingual support. It covers the following languages: English, Spanish, German, Italian, French, and more.
Email segmentation is another excellent feature that CleverReach offers its subscribers. With this feature, you can segment your mailing lists according to different preferences for better results. Some of these divisions include clicks, opened emails, place of residence, age, and behavior.
CleverReach integrates with eCommerce, CRM, and CMS software. They include BigCommerce, PrestaShop, Wix, WordPress, Drupal, Joomla, HubSpot, Salesforce, Sage, and Zoho.
CleverReach has five plans: lite, flat rate, high volume, prepaid, and monthly prepaid. The lite plan is free and awesome for businesses with small email marketing needs and a low budget.
The flat ride is ideal for frequent email senders, while the high volume is perfect for very frequent email senders.
The prepaid plan is the best fit for businesses that do not send out emails regularly, The monthly prepaid plan is ideal for businesses that prefer a monthly charge and send emails occasionally.
- Free and flexible plans
- Regular testings
- Responsive emails for all screens
Best Email Marketing Software for Upscaling Your Email Campaigns
Mailchimp is the most popular email newsletter software in the market. When you think of email marketing software, it is one of the first solutions that come to mind before other Mailchimp alternatives. It was founded in 2001 by Ben Chestnut and Dan Kurzius.
The all-in-one email marketing platform for small businesses first started as an email newsletter service. Its email newsletter tool is one of the best in the industry. Mailchimp allows users to upscale their email marketing campaigns based on their business growth.
Mailchimp drag and drop editor shares a striking resemblance to Wix Editor. It is a natural fit for users who use the Wix website builder. There is a huge collection of email newsletter templates in its library.
The email newsletter tool is free and easy to use. There is no need for users to have any design or technical experience to use it. Users can use its drag and drop editor to create and customize beautiful and responsive email newsletters.
Mailchimp is suitable for small and medium-sized businesses. It has an award-winning customer support team that is available 24/7 via chat, email, and phone.
The email marketing software integrates with popular tools and apps. They include LinkedIn, Vimeo, Eventbrite, Calendly, Facebook, Twitter, Canva, Unsplash, Adobe Photoshop, Stripe, WooCommerce, LiveChat, and Textiful.
Mailchimp has a segmentation feature that groups your email list into smart sub-lists for better conversions. The segmentation feature groups it according to age, geography, interests, behaviors, and more.
Take the guesswork out of your email marketing campaigns with Mailchimp’s A/B and multivariate testing.
A/B testing allows users to test up to three different variations for their campaigns. Multivariate testing allows users to test up to eight different variations. Use the test results to create high-converting email newsletters.
Mailchimp has four plans: free, essentials, standard, and premium. The free plan allows users to send emails to up to 2,000 contacts, get CRM, website builder, forms and landing pages, and Mailchimp domain.
The essentials plan is ideal for small to medium-sized businesses that send regular emails. It gives access to customer support.
The standard plan is suitable for businesses who want more automation and optimization tools for their business. The premium plan is perfect for marketing pros or large businesses that have large email marketing needs.
- Easy to use email editor
- Free plan
- Responsive customer support
- 250+ app and tool integrations
16. Zoho Campaigns
Best Email Newsletter Software for eCommerce Email Marketing
Zoho Campaigns is one of the best email marketing solutions for marketers. The email marketing provider is a complete CRM platform for small businesses.
It is one of the oldest email marketing companies, founded in 1996 by Sridhar Vembu and Tony Thomas. The company was known as AdventNet, Inc until 2005 when it became Zoho.
The email marketing software is trusted by over 50 million users globally. Zoho Campaigns offers marketing automation such as autoresponders and workflows for marketers.
Zoho Campaigns has over 240+ ready-made email templates available to users. There is also a preview tool that allows users to view how their emails will appear across devices. Most of Zoho’s pre-designed templates are optimized for mobile, desktop, and tablet.
The drag-and-drop email builder makes it easy to create your email newsletters or edit existing ones to your taste. You can drag and drop images, social icons, call to action buttons, and content blocks anywhere on the template.
With its HTML editor, users that have pre-made HTML templates can input their codes into the editor. Users with coding skills can also create their HTML email newsletters.
Zoho Campaigns has an eCommerce email marketing feature that helps subscribers increase the ROI on their stores. It integrates with WooCommerce, Shopify, and BigCommerce.
Zoho Campaigns automates your emails and sends them out to your email list based on contact behavior. The email marketing software sends abandoned carts and purchases follow-up emails to help drive sales to your eCommerce store or business.
With the email newsletter provider, users get customized reports about their email campaigns. Users can view reports for a single campaign. The detailed reporting and analytics cover email open rates, clicks, bounce rates, number of unsubscribes, and others.
Zoho has three pricing plans: email-based plan, subscriber-based plan, and pay by email credit. The email-based plan is suitable for businesses that prefer billing per number of contacts.
The subscriber-based plan is ideal for businesses that prefer to pay for Zoho Campaigns’ email marketing services based on the number of subscribers.
The pay by email credit plan is perfect for businesses with small email newsletter needs.
- Flexing pricing
- Email newsletters for growing eCommerce businesses
- A/B testing
- Mobile optimized emails
Best Email Newsletter Tool for WordPress Integration
AWeber is one of the oldest email marketing tools in the industry. The established email newsletter tool is perfect for small businesses. There are over 100,000+ users on its platform. AWeber was founded in 1998 by Tom Kulzer.
Users with no design or coding experience can use AWeber’s email editor to create their email newsletters. All they have to do is to drag and drop items they want on the blank canvas or edit one of AWeber’s 700+ email templates.
The email newsletter tool has over 6,000 royalty-free stock photos in its library. You do not have to worry about optimizing your email newsletters for mobile. All its email newsletter templates are responsive on all devices.
List segmentation is available to help users send targeted emails to their contact list. Users can segment their contact list by various metrics such as people who read previous emails or making a purchasing decision.
AWeber has easy-to-read analytics that makes it easy to track the success of your email campaigns. Some of the statistics it shows to users include opens, clicks, bounces, and complaints.
The email marketing platform integrates with WordPress. AWeber is an ideal email marketing solution for businesses that use WordPress.
AWeber has a free mobile app. The platform integrates with PayPal, Squarespace, Wix, Webflow, Weebly, Salesforce, and others.
AWeber has a free pricing plan that allows users to add up to 500 subscribers and send 3,000 emails in a month.
The pro plan covers everything you need to grow your business with email marketing. Pricing for this plan varies depending on your subscribers. Businesses that have more than 25,000+ subscribers can contact AWeber for custom quotes.
- List segmentation for better results
- Large email templates and photos
- Integrates with WordPress
Best Email Marketing Software for Experienced Email Marketers
Drip is the best platform for technically-gifted email marketers who have design and coding skills. Unlike other email newsletter services, Drip can be difficult to use for many users. It was founded in 2013 by Rob Wallings.
The drip email editor helps users create and edit their email newsletters. There are limited pre-design email templates in its store. For users without design skills, it is a tasking adventure. Experienced email marketers love Drip because of the rich tools it offers for building unique email newsletters.
Through its eCommerce CRM tool, managing your email newsletter campaigns is easy. The CRM feature helps you capture information about your customer based on their clicks, purchase, cart movement, and others. Users can use this information to segment their list and send tailored email newsletters for better conversions.
The email marketing software helps users optimize their email marketing campaign with its tracking features. They include automatic revenue attribution, insights dashboards, and workflow split testing.
With the automatic revenue attribution, Drip tracks your store and provides you with detailed data about your revenue. Drip’s dashboard provides real-time data about your marketing campaigns such as opens, clicks, unsubscribes, revenue per subscriber, total revenue, and more.
Workflow split testing tests different variations of your email to find out which has the higher open rate, revenue, site visits, and others.
Drip has a single plan which gives users access to all of Drip’s features. The pricing for Drip’s payment plan is based on the number of subscribers in a user’s account. There is no limit on sending emails to your subscribers. Drip offers a free 14-day trial.
- Unlimited emails
- Free 14-day trial
- Comprehensive analytical tools
What Features to Look for in Email Newsletter Software
The email newsletter software is responsible for sending out the majority of the emails you receive from businesses and organizations. Any business that is serious about retaining, engaging, and converting customers use email newsletters.
With an email newsletter tool, businesses can share news, promote their products, promote blog posts, and share personalized messages. There is no limit to what you can do with your email newsletter.
There are many email newsletter software in the market that provide full email marketing automation features. Every software varies from others in terms of features and integrations. Some of the common features include A/B testing, analytics and statistics, and pre-designed email templates.
Before choosing an email newsletter software, here are the features to look out for in the market.
1. Pre-designed Email Newsletter Templates
If you are not a designer or do not have coding skills, email newsletter software with little pre-designed email newsletter templates is not ideal for you. Even with design skills, platforms with a large collection of pre-designed templates can serve as a motivation for your unique designs.
Creating your email newsletters from scratch can be time-consuming and not feasible if you need multiple email newsletters design. Save yourself the burden of designing your email newsletters from scratch, and the cost of hiring a professional designer to do it.
When searching for the best email newsletter software that suits your needs, ensure it has a strong collection of email newsletter templates. Preferably, choose a platform that has email newsletter templates for different situations.
Using an email newsletter software with a vast collection of pre-designed templates gives you more time to focus on your content and business.
2. Performance Reports
Every email marketing campaign thrives on statistics and analytics. One of the essential marketing tools you need to increase your conversions and grow your business are reports.
When choosing an email newsletter software, ensure it can track your email campaigns. Email newsletter tools that offer detailed reports are compulsory choices for any business seeking to grow.
Reports and statistics give you an insight into the performance of your email newsletters. With these performance reports, you can make data-driven decisions to strengthen and generate more revenue from your email campaigns.
Some email newsletter companies offer users A/B split testing and multivariate testing. With these two tools, users can test different aspects of their email newsletters and get reports that show the best-performing ones.
The ideal email newsletter provider provides statistics on the open rate, bounce rate, and click rate. Some email newsletter software show stats based on country and device.
3. Contact Segmentation
The best email newsletter software has segmentation options. This feature allows users to divide their email list into smaller categories based on their preference.
Manually sorting out a large email list for a small group of contacts to send targeting email is unproductive. Businesses with a large mailing list need this feature to send targeted emails for more powerful conversions.
With contact segmentation, businesses can split their email list into smaller categories based on behavior and demographic details. Some email newsletter providers allow you to create smaller lists based on purchasing decisions and email engagement.
Contact segmentation is essential for sending targeted emails to the right audience. Email newsletters sent via smaller contact lists have a higher ROI. According to HubSpot, businesses that use contact segmentation in their email campaign experience a 760% increase in revenue.
When choosing an email newsletter software for your business, pick one that has the contact segmentation feature.
4. Mobile Optimization
The mobile device is an important factor to consider in your email marketing strategy. Smartphones account for 61.9% of all open emails. A stunning 85% of email users use their mobile phones to check their emails.
With such positive statistics, businesses need to use email newsletters software that is optimized and responsive for mobile. Mobile devices have taken over desktops as the primary outlet for checking emails.
Choose an email newsletter software that has templates optimized for mobile devices. Some email newsletter platforms have a preview feature. Users can use it to view the appearance of their emails on different devices including mobiles, tablets, and desktops before sending.
The most important feature to look out for in an email newsletter software is its ease of usage. Email newsletter software that is simple and straightforward to use is best for businesses. Complex tools should be avoided except the business has an expert that understands how to use them.
The ideal email newsletter software has an easy drag-and-drop editor, which makes it easy for non-techies to create email newsletters.
When choosing an email newsletter software, select one that is easy to use, and will not require frequent Google searches.
How to Choose the Right Email Marketing Software
Picking the right email marketing software is crucial to the success of your email marketing campaigns. With the right software, small businesses can grow their businesses with more sales and conversions via their email newsletters.
So, how do you identify the right email marketing software for your business? Here are some indicators to check.
The first factor to take into consideration is your small business budget. You cannot spend beyond your companies’ budget for email marketing software. Do your research and find quality but affordable email marketing platforms.
Some email newsletter software like Zoho Campaigns offers flexible plans. For instance, Zoho Campaigns has plans based on the number of emails and the number of subscribers. Both plans are suitable for small businesses on a budget.
2. Customer Support
The presence of customer support is a key criterion to check out for in email marketing software. You need that added assurance that if you have a problem with your account, there is a customer representative to contact.
The best customer support services are available 24/7 via phone, email, and live chat. Many email marketing software has FAQ sections that address the common questions that users ask.
You also want to check customer satisfaction ratings and reviews of the platform. Are customers happy with the services? Does the customer support team respond quickly to users’ complaints? What are customers saying about the platform?
Before picking an email marketing software, evaluate the frequency of support service you need. Then choose a provider that matches that support.
One thing all email marketing software have in common is that they do the very basics, sending emails very well. Sending emails to your contacts is just one part of the equation. The other part is your contacts receiving the emails.
The right email marketing software gives a high deliverability rate. It achieves this by using anti-spam controls and other techniques to avoid ending up in the spam box.
Use email marketing software that understands email best practices and deliver your email to the inbox of your contacts.
Email marketing software integrates with other apps and tools to provide the best value for users. When choosing the right email software, pick one that integrates with your existing tools.
For instance, if you own an eCommerce store, you want to select one which integrates with eCommerce platforms such as Shopify, BigCommerce, and Prestashop. If you are a digital marketer, CRM integration will make your job easier.
Email marketing software that integrates with your CRM makes it easier for you to update your email list and manage your customer data.
5. Email Automation
Businesses that have a large number of emails to send per month need email marketing software that offers seamless automation. Choose a platform that allows you to schedule your emails, use autoresponders and create drip campaigns.
Automated email campaigns when properly set up can perform better than manual email campaigns. It serves you the hassle of dealing with a large pile of work.
Email Newsletter Software FAQ
An email newsletter is an email type that involves news, updates, and tips about a business product or the business itself.
The immediate aim of the email newsletter is to keep the receiver engaged, and familiar with the business. The ultimate goal of the email newsletter is to convert the receiver into customers.
Email newsletters vary in purpose and do not have a standard form. Businesses are free to experiment and use different email newsletter templates. The duration for sending the email newsletters is solely dependent on the digression of the business.
There are many email newsletter services available in the market. Finding the best email newsletter service requires you to consider your needs closely. Some services stand out more than others in some aspects.
ConvertKit – If you are a content creator, ConvertKit is the ideal solution for you. The email newsletter software sends personalized content to your audience. You can send beginner content to new subscribers and advanced content to existing followers. ConvertKit boasts a 98% delivery rate and 30% average open rate. Its in-built editor allows you to add images, videos, and buttons to increase the appeal of your newsletters.
Constant Contact – The email is the email newsletter platform with stunning pre-designed newsletter templates for non-techies. It auto-generates email newsletter templates for you based on your website. Constant Contact has a drag-and-drop-editor that makes it easy for users to customize their newsletters and add content blocks to them. You can track the performance of your emails with several features such as A/B testing, audience segmentation, campaign management, location tracking, and team management.
Many people consider creating an email newsletter to be difficult and too technical for their skillset, and they are right. Building an email newsletter by yourself can be time-consuming and disastrous without the technical know-how
However, you do not necessarily need to have design and coding skills to build an email newsletter that engages your audience. Here is how to do it.
#1 Use an Email Marketing Service Provider
If you do not have the design or technical skills required to create an email newsletter from scratch, use an email newsletter software.
This software has numerous pre-designed templates. They have excellent drag and drop editors that make it easy to use for non-techies.
#2 Create an Email List
Build an email list organically or import an existing list in your email newsletter software of choice. You can add contact forms to your websites and stores to collect emails from your visitors.
#3 Customize Your Email Newsletter
Use the drag and drop editor of your chosen email newsletter software to customize your email newsletter. Add images, links, forms, and text to your email newsletters.
#4 Send to Your Email List
Check your email newsletter for errors and send it to your email list. Some email marketing tools allow you to segment your contacts into smaller groups for effective targeting.
Email Newsletter Services Comparison: Which One Should I Choose?
Choosing an email newsletter service requires digging deep into what you want to achieve with your email marketing campaigns. Carefully check the features of the various email newsletter software before selecting the best fit for your business needs.