MailerLite Pricing – Which Plan is Right For You in 2022?

Updated Aug 3, 2022.
MailerLite is an Email Marketing Software that Comes with an Exclusive HTML Editor

Since its inception in 2010, MailerLite has gained and consolidated its position as one of the best email marketing services. More than 900,000 freelancers, marketers and bloggers are using the platform to expand their businesses.

This post centers on MailerLite pricing. Read on to learn about the pricing strategy of the platform, the features it offers, and some potential alternatives. We hope to help you make an informed decision.

MailerLite Pricing Comparison: Which Plan Should I Pick?

1. MailerLite Free Plan

Best MailerLite Plan for Beginners

MailerLite Free Plan for Beginners

The free plan is for users with up to 1,000 subscribers. It allows users to send up to 12,000 emails per month. The free plan comes with basic features, but there are also some pretty advanced features. Many marketers find this plan useful for running small-scale campaigns.

2. MailerLite Premium Plan

Best MailerLite Plan for Pro Email Marketers

MailerLite Premium Plan for Pro Email Marketers

The premium plan is intended for marketers with more than 1,000 subscribers. The price depends on the number of subscribers. The starting price is $10 per month, and it can go up to $50 per month. If you are running email marketing campaigns with a focus on abundance, the Premium plan is for you.

What Features Do The Different MailerLite Plans Include?

1. Features of the Free Plan

MailerLite is pretty generous with its free plan. Users have access to some pretty sophisticated features, without spending a penny. 

  • Knowledge base
  • Email support 24/7
  • Video tutorials
  • Rich text editor
  • Drag & drop editor
  • File manager
  • Built-in photo editing
  • Mobile friendly email newsletters
  • 5 mobile-optimized landing pages
  • Pop-up subscribe forms
  • Embedded signup forms
  • Subscriber management
  • Unsubscribe page builder
  • Email automation
  • Tagging
  • Advanced segmentation
  • A/B testing
  • RSS campaigns
  • Email campaign reports
  • Surveys
  • Multi-user accounts
  • Domain authentication
  • User permissions
  • Interactions
  • API
  • 25+ customizable templates
  • Unlimited traffic
  • GDPR compliance
  • SSL encryption
  • Double opt-in
  • Custom code injection
  • MailerLite pop-ups integration
  • Analytics

The platform is designed for people who want to launch email campaigns without getting into technical complexities. The drag-and-drop email builder allows you to create dynamic and engaging emails in just a few minutes. 

Thanks to the built-in photo editing feature, you can delight your audience with visually appealing emails. The procedure of crafting a newsletter does not involve the hassle of coding

Features of the Free Plan
Source: Mailerlite

With that said, it is to be noted here that the free plan does not offer newsletter templates.

Although the interface is intuitive, MailerLite offers many video tutorials so that the users do not have any issue when setting up their email campaigns and landing pages. 

On top of that, the platform offers top notch customer support. However, users of the free plan have to rely on email for customer support. For 24/7 live chat support, you will have to upgrade to the premium plan.

A great thing about MailerLite’s free plan is that it gives you access to email automation, interest group tagging, and advanced segmentation. Many platforms offer these features only with premium plans, because these features are very effective tools for boosting customer engagement.

Reports and analytics give you insights into your audience and help you improve your campaigns accordingly. 

Email newsletter reports
Source: Mailerlite

The free plan offers basic reports and analytics features, but not more advanced features such as open by location, and click maps.

With MailerLite, you do not need a standalone landing page builder. Even the free plan allows you to create up to 5 landing pages. Here is another fascinating thing: for just $10 per month, you can create as many landing pages as you want.

The free plan also offers 25 visually appealing templates, and an SSL certificate. However, you can’t use the A/B split testing feature until you upgrade to the premium plan.

Despite some limitations, MailerLite’s free plan can be immensely useful for many email marketers. If you are just getting started with your operations, you should probably use the free plan before you invest in the tool. The free plan will help you understand what MailerLite can actually do for your business.

2. Features of the Premium Plan

MailerLite’s premium plan has been designed for serious marketers who are willing to invest in an email marketing tool. The plan contains all the features that come with the free plan, plus some more advanced ones. These cutting-edge features make MailerLite one of the best mass email services. Here are the additional features: 

  • 24/7 live chat support
  • MailerPro (optional add-on, $100 per month)
  • Custom HTML editor
  • Removal of MailerLite logo
  • Newsletter templates
  • Promotion pop-ups
  • Use custom domains
  • Deliver by time zone
  • Auto resend
  • Dedicated IP ( optional add-on, $50 per month)
  • Opens by location
  • Click maps
  • Create templates
  • Customizable favicon
  • Unlimited domains
  • A/B split testing
  • Additional analytics: Click Heatmap

The premium plan offers just about everything you need to launch and run a successful email marketing campaign. When it comes to designing newsletters, you have lots of creative freedom. There is a template gallery with more than 50 templates intended for eCommerce, blogs, deals and offers, notifications and events

Newsletter template gallery
Source: Mailerlite

The procedure of designing a newsletter takes just a few minutes. Your newsletters no longer contain the MailerLite logo, and that’s a great thing. It allows you to run your campaign with a focus on personal branding.

In general, email marketers often worry that subscribers will not open their newsletters, even if they are important. MailerLite offers a simple solution: readers who didn’t receive your email will receive it again. Open rates increase when an email is resent.

Promotion pop-ups help you deliver important messages to your visitors or redirect them to other pages. Pop-ups can be very helpful when you need to inform your visitors about an upcoming webinar or a new product.

There is a user-friendly custom HTML editor that allows you to code your own newsletters. That offers a lot of room for personalization.

Once you have created your landing page, you can publish it to your own domain. With the address feature, you can easily add a custom URL.

Premium Plan Custom HTML editor Feature
Source: Mailerlite

The premium plan allows you to know the geographical locations of your subscribers. Opens by Locations is a feature used to send emails to subscribers from particular geographical locations.

You also have access to A/B testing, which helps you understand the performance of different variations of landing pages. You can test up to 5 different combinations of landing pages.

Do you want to know what parts of your landing page are particularly appealing to your visitors? The Heatmap Analytics allows you to know where your visitors are clicking. Heatmap can be useful when you are improving your content elements or page layout.

If you have taken email marketing seriously, feel free to rely on MailerLite. Its powerful premium features can definitely boost your marketing efforts.

MailerLite Alternatives for Email Marketing

1. Constant Contact

Best MailerLite Alternative for Small Businesses

Constant Contact is the Best MailerLite Alternative for Small Businesses

Constant Contact is one of the most well-known email marketing tools for small businesses, and a great alternative to MailerLite. The platform has gained popularity for its elegant and intuitive user interface, impressive email deliverability rate, and countless third-party integrations.

The platform is also known for its straightforward pricing plans. There are only two Constant Contact plans: Email, and Email Plus that start at $20 and $45 per month respectively. Free trials are available for both plans, for a whole month!

Although the starting price of Constant Contact is higher than that of MailerLite, here is the catch: you can try Constant Contact for a whole month, without spending a penny. During this time you can figure out whether Constant Contact is worth it.

The features of Constant Contact are a bit more intuitive than those of MailerLite, which means technologically inept users are likely to find Constant Contact easier to use.

Many famous companies such as CrystalFruit, Dive Gear Express LLC, Macronimous Web Solutions Pvt Ltd, CourseCraft are using Constant Contact with great satisfaction.

As a permission-based online marketing tool, Constant Contact can do wonders for a small business.

2. ActiveCampaign

Best MailerLite Alternative for Both B2B and B2C Marketers

ActiveCampaign is the Best MailerLite Alternative for Both B2B and B2C Marketers

Launched in 2003, ActiveCampaign has undergone lots of changes over the years, and gradually become one of the best email marketing tools. If you are looking for a tool that can offer the best of both email marketing and CRM, ActiveCampaign can be the ideal tool for you.

Now let’s take a look at the ActiveCampaign pricing. The platform has four plans namely Lite, Plus, Professional and Enterprise that cost respectively $9, $49, $129 and $229 per month when billed annually. And if you pay monthly, the plans cost $15, $70, $159 and $279 per month.

The starting price of ActiveCampaign, when paid annually, is cheaper than that of MailerLite.

When it comes to email list segmentation, ActiveCampaign clearly has an edge over MailerLite. ActiveCampaign offers 20 conditions per segment, and allows you to use lists, tags and custom fields.

ActiveCampaign, just like MailerLite, has a drag-and-drop editor for automation setup. But in terms of action, ActiveCampaign clearly has an edge over MailerLite. The platform allows users to add notes, add or remove tags, adjust customer scores, update contact information, and more.

You also have access to an advanced feature called goal tracking. If you set specific goals for workflows, the goal tracking feature allows you to measure how successfully you are achieving your goals. The feature provides data showing how your subscribers are approaching your funnel.

ActiveCampaign also beats MailerLite in terms of reporting and customer support. If you are looking for a highly sophisticated email marketing tool, feel free to rely on ActiveCampaign. The platform can offer everything you need to run complex and ambitious campaigns.

3. GetResponse

Best MailerLite Alternative for eCommerce Businesses

GetResponse is the Best MailerLite Alternative for eCommerce Businesses

Since its inception in 1998, GetResponse has enjoyed immense popularity as an all-in-one tool. The platform combines features for email marketing, landing pages, CRM, and funnels.

There are four GetResponse plans: three predefined plans and a custom plan. Basic, Plus and Professional are predefined plans that start at $12.30, $40.18 and $81.18 per month respectively. Max is GetResponse’s custom plan—its price depends on the specific requirements of your business.

GetResponse offers more bells and whistles for marketing. So, if you are looking for a comprehensive tool for marketing, not just email marketing software, GetResponse can be a better option for you.

GetResponse’s email builder has slightly more features than MailerLite. Both tools offer drag-and-drop builders, but GetResponse has a more user-friendly interface.

While GetResponse is an all-in-one marketing tool with CRM and sales funnel functions, MailerLite offers features of email marketing and landing page functions.

So, if you just need an email marketing tool with features for creating landing pages, MailerLite may be enough for you. But if you also need a CRM and don’t want to invest in a standalone CRM platform, you can’t go wrong with GetResponse.

4. ConvertKit

Best MailerLite Alternative for Content Creators

ConvertKit is the Best MailerLite Alternative for Content Creators

ConvertKit is a relatively new player in the email marketing software scene, but the tool has greatly appealed to content creators.

There are three ConvertKit plans including a free one. The free plan allows users to manage up to 1,000 subscribers and offers basic features for email marketing. The two paid plans namely Creator and Creator pro start respectively at $9 and $29 per month.

ConvertKit’s automation templates include a webinar promotion and newsletter sequence. With its visual sequence builder, you can create sophisticated sequences. Overall, the platform’s email sequence builder is more intuitive than that of MailerLite.

ConvertKit’s segmentation options are as comprehensive as that of MailerLite. The platform allows you to segment your subscribers based on age, gender, location and a host of other factors. On top of that, the procedure of segmentation is easier, which means the platform is more beginner-friendly.

When it comes to customer support, ConvertKit rocks! Even if you are on the free plan, you will receive 24/7 support via email. The people at the help desk typically respond in 24 hours. And if you are on the Creator or Creator Pro plan, you will get priority support via live chat.

For users who need more advanced automation and segmentation features, ConvertKit is a better option. If you are a content creator looking for a reliable email marketing tool, ConvertKit can be an ideal platform for you.

MailerLite Pricing FAQ

How much does MailerLite cost

MailerLite has two plans: free and premium. With the free plan, you can have up to 1,000 subscribers and send up to 12,000 emails per month.

While the free plan offers the most basic features, the premium plan offers advanced features to launch and run serious email campaigns.

The price of the premium plan depends on the number of subscribers. Here is MailerLite’s tier of premium plans: 

0-1,000 subscribers: $10 per month
1,001-2,500 subscribers: $15 per month
2,501-5,000 subscribers: $30 per month
5,001-10,000 subscribers: $50 per month

Once you have chosen the premium plan, no matter how many subscribers you have, you can send unlimited emails.

Is MailerLite worth it?

Given the fact that there are free email marketing services out there, it’s important to know if MailerLite actually offers value with its premium plan. It turns out the platform has a lot to offer. 

MailerLite is an affordable and reliable email marketing tool used by thousands of flourishing companies worldwide. The platform is pretty generous with its free plan, and the premium plan is cheaper than those of Mailchimp and some other leading email marketing platforms.

MailerLite also offers highly sophisticated automation and segmentation features. With its simple and user-friendly interface, MailerLite has appealed to marketers who want to avoid tools with unnecessary bells and whistles. Taking all relevant factors into consideration, we can say that MailerLite is worth it.

Is there a free version of MailerLite?

Yes, and MailerLite is pretty generous with its free version. You can use MailerLite without spending a penny. With the free plan, you can have up to 1,000 subscribers and send up to 12,000 emails per month.

Unlike many other email marketing platforms, MailerLite offers automation and segmentation features with its free plan. Many entry-level marketers find MailerLite’s free plan enough to run their campaigns.

Next Step: Choose the Right MailerLite Plan for You

MailerLite’s pricing strategy is as straightforward as it gets. You either use the platform for free or pay for more advanced features. The platform’s premium plan is a tiered plan, and you can choose a tier based on the size of your email marketing campaign.

And if you are hesitant, just start using the free plan and see if it works. You can also start small with the premium plan because the starting price is just $10 per month. Either way, you can easily figure out what value the platform can offer for your business.

Martin Luenendonk

Editor at FounderJar

Martin loves entrepreneurship and has helped dozens of entrepreneurs by validating the business idea, finding scalable customer acquisition channels, and building a data-driven organization. During his time working in investment banking, tech startups, and industry-leading companies he gained extensive knowledge in using different software tools to optimize business processes.

This insights and his love for researching SaaS products enables him to provide in-depth, fact-based software reviews to enable software buyers make better decisions.